#K12PRchat Archive | Participate

BBDaneDell - Moderator Feb 7 @ 8:00 PM EST

Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

Rockshot_Joelle Feb 7 @ 8:01 PM EST

A0: I'm just here for the comments on this Q as I really can't think of anything crazy. #k12prchat

jrberlin58 Feb 7 @ 8:02 PM EST

Looking forward to tonight's chat, wish I was organized as the rest of you with GIFs and more 😋 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:03 PM EST

I've seen tatoos of brands, like this. Some are better than others. #k12prchat

jrberlin58 Feb 7 @ 8:03 PM EST

A0 - craziest thing has to be something permanent, like a tattoo - I'm a fan of a lot of things, nothing worth a tat though #k12prchat

JulieThannum Feb 7 @ 8:03 PM EST

Julie Thannum representing TX @Carrollisd @NSPRA - we approved our school logo to be etched on a casket 😳 #k12prchat #ProtectTheTradition

BBDaneDell - Moderator Feb 7 @ 8:00 PM EST

Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

JennQBrendan Feb 7 @ 8:03 PM EST

A0 Get a logo tattooed on their head. #k12prchat #branded4life > https://t.co/zlBIRIWKY3

EdTechMack Feb 7 @ 8:03 PM EST

A0: Melissa McConnell from KS (work in MO). Craziest brand loyalty = ppl who get tattoos of sports team champs & then team loses. #k12prchat

bsnicol2 Feb 7 @ 8:04 PM EST

A0. My dear mother carries a can of Coke in her purse at all times. In case a restaurant serves only Pepsi. #K12PRchat

BBDaneDell - Moderator Feb 7 @ 8:00 PM EST

Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:04 PM EST

And brands usually go away within a lifetime. THen you have a tattoo of something that doesn't exist anymore. #k12prchat

In reply to @jrberlin58

derekduncan Feb 7 @ 8:04 PM EST

A0: Derek from STL. This. https://t.co/1rNziK057w #airpods #apple #branding #k12prchat

mcronk4875 Feb 7 @ 8:04 PM EST

AKA - My husband! Tattoos for both the Houston Astros and Tampa Bay Bucs. smh #k12prchat

In reply to @EdTechMack

emdugan Feb 7 @ 8:04 PM EST

A0: Emily from Hampton Roads, VA here! The craziest thing I've seen for brand loyalty has to be tattoos! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:04 PM EST

NOOOOOOOOOOOOO #k12prchat

JennQBrendan Feb 7 @ 8:03 PM EST

A0 Get a logo tattooed on their head. #k12prchat #branded4life > https://t.co/zlBIRIWKY3

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Carroll Born, Carroll Bred, Gonna Be From Carroll Even When I'm Dead #k12prchat

JulieThannum Feb 7 @ 8:03 PM EST
Julie Thannum representing TX @Carrollisd @NSPRA - we approved our school logo to be etched on a casket 😳 #k12prchat #ProtectTheTradition
- BBDaneDell - Moderator Feb 7 @ 8:00 PM EST
  
  Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

AMThublin Feb 7 @ 8:05 PM EST

AMT from NC! 🙋🏼 When @cheerios came out w/ all their new flavors a few years back I drove to 9 stores trying to find them all #k12prchat

marymellenrowe Feb 7 @ 8:05 PM EST

Listening in on some engaging #k12prchat on branding! #SchoolPR

BBDaneDell - Moderator Feb 7 @ 8:06 PM EST

This is the only time Ear Pods have looked close to cool. #k12prchat

derekduncan Feb 7 @ 8:04 PM EST

A0: Derek from STL. This. https://t.co/1rNziK057w #airpods #apple #branding #k12prchat

tjentz Feb 7 @ 8:06 PM EST

A: Tracy Jentz from Grand Forks. I'm distracted by all the tattoos I'm seeing, so I'll go with that, too. #ouch #k12prchat

TomJacksonPR Feb 7 @ 8:06 PM EST

Tom Jackson from Naperville, Illinois. Craziest brand loyalty? Cub loyalty seen everywhere here since October. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:06 PM EST

Glad to have you #k12prchat

In reply to @rlatham91

Cindyjowarner Feb 7 @ 8:06 PM EST

#k12prchat Sports & NSCAR, fans are all pretty extreme in their support of team brands.

BBDaneDell - Moderator Feb 7 @ 8:00 PM EST

Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

Rockshot_Joelle Feb 7 @ 8:07 PM EST

A1: YES! A distinctive, unifying feeling that sets your district apart and lets stakeholders know what you value. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:07 PM EST

Don't forget to tag #k12prchat in your posts so we can all see them.

In reply to @rlatham91

JessStilger Feb 7 @ 8:07 PM EST

A0: Jessica from Berkley, MI. I'd have to say tattoos... I've also said if the Detroit Tigers win a WS, I'd get one, too #k12prchat

Carla_Pereira2 Feb 7 @ 8:07 PM EST

A0: I'm loyal to @SanRemoBakeryTO doughnuts. As y'all know. I will drive thru a storm to get them in my belly. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:00 PM EST

Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:08 PM EST

Brand is the emotion attached to something or someone. And yes every school and district needs one cause every parent expects one #k12prchat

JulieThannum Feb 7 @ 8:08 PM EST

logo is nationally recognized; trademarked since 2003; it's on apparel, jewelry, Cowboy boots, toilet seat covers, you name it #k12prchat

JessStilger Feb 7 @ 8:08 PM EST

A1: Branding a district helps with messaging, keeping it simple, working towards same goal. Branding can be simple as a tagline. #k12prchat

TomJacksonPR Feb 7 @ 8:08 PM EST

A1. BRAND means every touch point people have w your organization. Everyone HAS a brand, whether they know it or not. #k12prchat

AMThublin Feb 7 @ 8:08 PM EST

Branding's way more than logos. It’s the big idea that’s used to make emotional connection. And yes; every district needs one #k12prchat

thesteveking Feb 7 @ 8:08 PM EST

A1: A brand is a relationship. Within that relationship are nuances that makes the relationship unique. #k12prchat

derekduncan Feb 7 @ 8:09 PM EST

A1: Every school needs a brand and if you don't have a good one, you're already behind #k12prchat

thesteveking Feb 7 @ 8:09 PM EST

A1: schools are unique to their community, so having your own brand is important. #k12prchat

EmilyR_Goonan Feb 7 @ 8:09 PM EST

Emily from MA... I was thinking the same thing Melissa! I can guarantee many fans will be getting Patriots tattoos this wk. :) #k12prchat

EdTechMack Feb 7 @ 8:03 PM EST

A0: Melissa McConnell from KS (work in MO). Craziest brand loyalty = ppl who get tattoos of sports team champs & then team loses. #k12prchat

rlatham91 Feb 7 @ 8:10 PM EST

my bad! It's been a long day! #k12prchat

In reply to @BBDaneDell

BenRickert Feb 7 @ 8:10 PM EST

A0: Football fans in the student section are some of the craziest, most brand-loyal folks around. #K12PRchat

jrberlin58 Feb 7 @ 8:10 PM EST

A1: I think of a brand as what people think of when they see our logo, hear our name - Yes we need one #wearelamphere #k12prchat

Cindyjowarner Feb 7 @ 8:11 PM EST

#k12prchat A brand is how your organization is identified by customers/stakeholders. Not only a logo, but core values also.

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

JulieThannum Feb 7 @ 8:11 PM EST

A1: Brand: our market identity—who we are, what we do, what quality we provide, our reputation for trustworthiness, and more #k12prchat

TomJacksonPR Feb 7 @ 8:11 PM EST

Right Jeanne! A logo is a symbol of a brand, but not a brand. #k12prchat

In reply to @jrberlin58

tjentz Feb 7 @ 8:11 PM EST

A1: The identifying marks of your organization - colors, logo, tagline, feeling. #k12prchat

EdTechMack Feb 7 @ 8:12 PM EST

Branding = emotional attachment. Word. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:08 PM EST

Brand is the emotion attached to something or someone. And yes every school and district needs one cause every parent expects one #k12prchat

Carla_Pereira2 Feb 7 @ 8:12 PM EST

A0: Brand: what your organization stands for, summarized succinctly. Impt in education to have a child-focused brand. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

TomJacksonPR Feb 7 @ 8:12 PM EST

A1 “Your brand is what other people say about you when you're not in the room.” Jeff Bezos #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:12 PM EST

Have a brand, because what people think matters. You can't just say we educate kids anymore. There is competition. #WeFight #k12prchat

Carla_Pereira2 Feb 7 @ 8:12 PM EST

A1: Brand is what your organization stands for, summarized succinctly. Impt in education to have a child-focused brand. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

TonyHamilton31 Feb 7 @ 8:12 PM EST

I fully support Mrs. Nicol's actions and do not at all find them to be over the top. #k12prchat

bsnicol2 Feb 7 @ 8:04 PM EST
A0. My dear mother carries a can of Coke in her purse at all times. In case a restaurant serves only Pepsi. #K12PRchat
- BBDaneDell - Moderator Feb 7 @ 8:00 PM EST
  
  Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

rlatham91 Feb 7 @ 8:12 PM EST

A1: Yes every district and school needs one! Helps to unify not only employees but your community! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

JessStilger Feb 7 @ 8:12 PM EST

A1: Brands can also evolve, deepen. Esp when you put into words the emotions the community feels in its connection to you #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

JennQBrendan Feb 7 @ 8:13 PM EST

A1 a brand is how others know or think about your school. Every district needs a brand b/c it's what sets it apart from others. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:05 PM EST

Question 1 #k12prchat

EmilyR_Goonan Feb 7 @ 8:13 PM EST

A1: Every district needs a brand! It's your character, your reputation, your first impression! #k12prchat

thesteveking Feb 7 @ 8:13 PM EST

Yeah. Every district mission statement is the same. An outdated process IMO #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:12 PM EST

Have a brand, because what people think matters. You can't just say we educate kids anymore. There is competition. #WeFight #k12prchat

JulieThannum Feb 7 @ 8:13 PM EST

Absolutely logo alone does not constitute branding - it's the reaction or feeling one gets about you #k12prchat

In reply to @TomJacksonPR, @jrberlin58

WheelerCFB Feb 7 @ 8:13 PM EST

Spying, but not much typing tonight - Jason Wheeler from Dallas #k12prchat

AMThublin Feb 7 @ 8:13 PM EST

Dropping some major truth bombs here! "We're a school" is no longer enough! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:12 PM EST

Have a brand, because what people think matters. You can't just say we educate kids anymore. There is competition. #WeFight #k12prchat

TomJacksonPR Feb 7 @ 8:13 PM EST

RT @JennQBrendan A1 a brand is how others know or think about your school. Every district needs a brand b/c it's what sets it apt #k12prchat

In reply to @JennQBrendan

Rockshot_Joelle Feb 7 @ 8:14 PM EST

A2: The more we celebrate #PointerNation students by telling our story, the more they want to succeed. #k12prchat

BenRickert Feb 7 @ 8:14 PM EST

A1: #Branding is inevitable. Either you will shape your brand, or someone else will. #K12PRchat

TomJacksonPR Feb 7 @ 8:14 PM EST

You're a liar. I hear you typing right now! #k12prchat

In reply to @WheelerCFB

Carla_Pereira2 Feb 7 @ 8:14 PM EST

A2: Brands bring people together in the same way a mission or vision do. If the brand is child-focused, success is inevitable #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

TomJacksonPR Feb 7 @ 8:14 PM EST

This. RT @BenRickert A1: #Branding is inevitable. Either you will shape your brand, or someone else will. #K12PRchat

In reply to @BenRickert

BBDaneDell - Moderator Feb 7 @ 8:15 PM EST

.@CocaCola, Find this woman. This is the definition of Brand Loyalty. An option even when it isn't an option. #k12prchat

bsnicol2 Feb 7 @ 8:04 PM EST
A0. My dear mother carries a can of Coke in her purse at all times. In case a restaurant serves only Pepsi. #K12PRchat
- BBDaneDell - Moderator Feb 7 @ 8:00 PM EST
  
  Questions 0. Let us know you are here, were you are from and answer our #icebreaker. #k12prchat

JennQBrendan Feb 7 @ 8:15 PM EST

A3 Ss & Ts want to be a part of something valued & recognized. If it's a positive brand they are happy. If it's negative, not. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

WheelerCFB Feb 7 @ 8:15 PM EST

I prefer a mantra... Mission statements feel dated #k12prchat

thesteveking Feb 7 @ 8:13 PM EST
Yeah. Every district mission statement is the same. An outdated process IMO #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:12 PM EST
  
  Have a brand, because what people think matters. You can't just say we educate kids anymore. There is competition. #WeFight #k12prchat

ShawnMcKillop Feb 7 @ 8:15 PM EST

A2: Your brand tells your story and your story is about student outcomes. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

jrberlin58 Feb 7 @ 8:15 PM EST

A2: Positive brand = engaged staff, students, community. Engaged students = positive outcomes #k12prchat

Cindyjowarner Feb 7 @ 8:16 PM EST

Brand of schools = pride, loyalty, community support, & positive school culture. Those things then impact student outcomes. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

EdTechMack Feb 7 @ 8:16 PM EST

Mission statements = run on sentences. Branding can pack all of that in 3-5 words. Instant elevator speech. #k12prchat

In reply to @thesteveking

AMThublin Feb 7 @ 8:16 PM EST

Branding gives students, faculty & school leaders a sense of pride and camaraderie. Happy Schools = Happy Kiddos = Happy Brand #k12prchat

Carla_Pereira2 Feb 7 @ 8:16 PM EST

not all the same--if the mission is strong it should be unique and resonate and inspire staff, Ss & parents, no? #k12prchat

In reply to @thesteveking

lisaluten Feb 7 @ 8:16 PM EST

A2 - It's ESSENTIAL for building trust. Community needs to have affinity for your district + associate it with positive outcomes. #k12prchat

lisaluten Feb 7 @ 8:17 PM EST

Lisa Luten from @WCPSS. Hanging on for a bit for my favorite topic - branding! #k12prchat

In reply to @WCPSS

BBDaneDell - Moderator Feb 7 @ 8:17 PM EST

Studies show that brands affect performance. if you believe your education is from a good school, you'll do better. #k12prchat

rlatham91 Feb 7 @ 8:17 PM EST

Love this response for question 2! #k12prchat

Carla_Pereira2 Feb 7 @ 8:14 PM EST
A2: Brands bring people together in the same way a mission or vision do. If the brand is child-focused, success is inevitable #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:13 PM EST
  
  Question 2 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:17 PM EST

You should see the new @Blackboard Mission statement. It's 2 PARAGRAPHS. #k12prchat

In reply to @EdTechMack, @thesteveking, @Blackboard

JulieThannum Feb 7 @ 8:17 PM EST

A2: your student achievement and outcomes are tied to brand identity and create lasting connections and pride. if done well #k12prchat

tjentz Feb 7 @ 8:17 PM EST

A3: Our brand is who we are. That is informed by student outcomes. Student success is our brand. #k12prchat

thesteveking Feb 7 @ 8:18 PM EST

#k12prchat

In reply to @Carla_Pereira2

TomJacksonPR Feb 7 @ 8:18 PM EST

RT @BBDaneDell Studies show that brands affect performance. if u believe your education is from a good school, you'll do better. #k12prchat

In reply to @BBDaneDell

Carla_Pereira2 Feb 7 @ 8:18 PM EST

our mission statement is 8 words. I think the issue is not all MS are good. Not all irrelevant #k12prchat

In reply to @EdTechMack, @thesteveking

thesteveking Feb 7 @ 8:18 PM EST

need 140 character limit #k12prchat

In reply to @BBDaneDell, @EdTechMack, @Blackboard

derekduncan Feb 7 @ 8:19 PM EST

A2: If your brand is about student success (which it should be) then helping students succeed is what its all about #k12prchat

Carla_Pereira2 Feb 7 @ 8:19 PM EST

must be proof in the pudding though. District needs to deliver on that promise. #k12prchat

In reply to @BBDaneDell

jrberlin58 Feb 7 @ 8:19 PM EST

A3: Identifying what we want brand to be is 1st, ask & listen to community to see if message coming through How to discover? #k12prchat

AMThublin Feb 7 @ 8:19 PM EST

Exactly! Ask students/parents/stakeholders what grade they'd give their school vs. what grade the state's arbitrarily decided #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:17 PM EST

Studies show that brands affect performance. if you believe your education is from a good school, you'll do better. #k12prchat

marymellenrowe Feb 7 @ 8:20 PM EST

Strong brand identity = invested community and positive outcomes for students. #k12prchat #SchoolPR

ShawnMcKillop Feb 7 @ 8:20 PM EST

Ours is simple: Success for Every Student. That's it. And that's our brand. #k12prchat

In reply to @Carla_Pereira2, @EdTechMack, @thesteveking

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

lesleybruinton Feb 7 @ 8:21 PM EST

A2: Brands help create the conditions to make folks WANT to connect with your system. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:13 PM EST

Question 2 #k12prchat

Carla_Pereira2 Feb 7 @ 8:21 PM EST

many will know because we repeat it often. Our system is large. Our brand likely has many interpretations. #k12prchat

In reply to @thesteveking

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

A bad brand will hurt the child's performance. Works both ways, brand is more than what you say. #DELIVER #k12prchat

In reply to @Carla_Pereira2

Cindyjowarner Feb 7 @ 8:21 PM EST

#k12prchat Our mission statement is "Every student a graduate. Every graduate prepared.

In reply to @Carla_Pereira2, @EdTechMack, @thesteveking

EmilyR_Goonan Feb 7 @ 8:22 PM EST

A2: Recognize & celebrate students & staff who exemplify your values, it starts to become the norm. #K12PRchat

Rockshot_Joelle Feb 7 @ 8:22 PM EST

A3: I think front office staff & whole customer service aspect is VITAL to a good brand of a District, and can't be overlooked #k12prchat

tjentz Feb 7 @ 8:22 PM EST

A3: Time for a big slice of RPIE... #k12prchat

TomJacksonPR Feb 7 @ 8:22 PM EST

A3. Survey. Constantly ask stakeholders what they think of when they think of u. More importantly, ask about brand experience. #k12prchat

thesteveking Feb 7 @ 8:23 PM EST

want to kill an idea? Get a committee working on it. #k12prchat

In reply to @BBDaneDell, @EdTechMack, @Blackboard

lisaluten Feb 7 @ 8:23 PM EST

Research, research, research. We've found using small focus groups are invaluable for insight. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:23 PM EST

Talk to parents and students about the brand, go deeper than just asking what their school means to them, ask why many times. #k12prchat

JulieThannum Feb 7 @ 8:23 PM EST

Continued Brand Loyalty implies that you'be done something right to engage and keep satisfied customers #k12prchat

TomJacksonPR Feb 7 @ 8:23 PM EST

Nice! RT @tjentz A3: Time for a big slice of RPIE... #k12prchat https://t.co/SS5NlgTVdF

In reply to @tjentz

ShawnMcKillop Feb 7 @ 8:24 PM EST

A3: Perception data, communication audit, focus groups and lots of research helped inform the development of our brand. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

Carla_Pereira2 Feb 7 @ 8:24 PM EST

A3: Ask? Survey, focus groups, informal asks. That's how we came up with our mission--to inspire success, confidence and hope. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

derekduncan Feb 7 @ 8:24 PM EST

A3: Talk to people. Parents, students, staff, community members. Find the themes you are missing. #k12prchat

marymellenrowe Feb 7 @ 8:24 PM EST

Build a brand by asking the questions then owning the answers. #k12prchat #SchoolPR

rlatham91 Feb 7 @ 8:25 PM EST

A3: Cant wait to hear these responses, currently building our our brand! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

karensmith_0808 Feb 7 @ 8:25 PM EST

Just discussing this today over #snowday experience. Can make or break relationships. #k12prchat

Rockshot_Joelle Feb 7 @ 8:22 PM EST

A3: I think front office staff & whole customer service aspect is VITAL to a good brand of a District, and can't be overlooked #k12prchat

EdTechMack Feb 7 @ 8:25 PM EST

If ever there was a time to channel Gretchen, that would be it. > words don't = better. #k12prchat

In reply to @thesteveking, @BBDaneDell, @Blackboard

lisaluten Feb 7 @ 8:25 PM EST

Curious - how are you gathering perception data? #k12prchat

In reply to @ShawnMcKillop

WheelerCFB Feb 7 @ 8:25 PM EST

A3- monitor social chatter, focus groups, pta meetings, listen, listen, listen #k12prchat

TomJacksonPR Feb 7 @ 8:25 PM EST

A3. One question my office always asks: does brand experience match brand promise? #k12prchat

JulieThannum Feb 7 @ 8:25 PM EST

A3: Research - Planning -Implementation - Evaluation; engage your customers regularly in two-way relationship building/feedback #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:25 PM EST

Usually there are so many hidden gems about our #brands that come out in focus groups. Things we dont think about #k12prchat

In reply to @Carla_Pereira2

JessStilger Feb 7 @ 8:26 PM EST

A3: We've been working on Hedgehog concept w/Admin Team. What we do best, who we are, goals & listening to all voices #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:26 PM EST

Please explain perception data to me and anyone else that is not as sophisticated as you. #k12prchat

In reply to @ShawnMcKillop

Cindyjowarner Feb 7 @ 8:26 PM EST

A:3 #k12prchat My district rebranded about four years ago after two cities pulled away to form their own districts. Lots of research!!

lesleybruinton Feb 7 @ 8:26 PM EST

A3: the way to improve is to listen & learn from quantitative & qualitative data, like surveys, focus groups, retention rates... #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

Carla_Pereira2 Feb 7 @ 8:26 PM EST

in ours, we found out staff wanted our brand to be fun and bold. Who knew that was allowed in education?! #k12prchat

In reply to @BBDaneDell

thesteveking Feb 7 @ 8:27 PM EST

it's really simple. Ppl want 2 b a part of something. Your efforts should give off that feel. #k12prchat

In reply to @EdTechMack, @BBDaneDell, @Blackboard

rlatham91 Feb 7 @ 8:27 PM EST

A3: Cant wait to hear these responses, currently building our brand! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

derekduncan Feb 7 @ 8:27 PM EST

A3: We listened to everybody last year. #ParkwayCares was born. #k12prchat

EmilyR_Goonan Feb 7 @ 8:27 PM EST

A3: Ask and LISTEN! And study your social media analytics<<< what are some trends you notice? #k12prchat

ShawnMcKillop Feb 7 @ 8:27 PM EST

focus groups, surveys, polls & market research. Our district did a communication audit - a big initiative; so helpful! #k12prchat

In reply to @lisaluten

lesleybruinton Feb 7 @ 8:27 PM EST

Yasss! #preach #k12prchat

JulieThannum Feb 7 @ 8:25 PM EST

A3: Research - Planning -Implementation - Evaluation; engage your customers regularly in two-way relationship building/feedback #k12prchat

rlatham91 Feb 7 @ 8:27 PM EST

Love this! #k12prchat

TomJacksonPR Feb 7 @ 8:25 PM EST

A3. One question my office always asks: does brand experience match brand promise? #k12prchat

JessStilger Feb 7 @ 8:27 PM EST

A3: On social, we've boiled branding down to #BerkleyDifference. Simple. Easy to relate to. Everyone can contribute. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:28 PM EST

This cannot be true. They want stale and boring!!! #k12prchat

In reply to @Carla_Pereira2

AMThublin Feb 7 @ 8:28 PM EST

There's gotta be buy in from the SUPT down! Logos, pre-made slides, specific fonts & rules from what & how we communicate are 🗝 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

jleib75 Feb 7 @ 8:28 PM EST

Q3 ur brand is the difference btwn the promise and your customers experience. What your customers experience IS the brand #K12PRchat

EdTechMack Feb 7 @ 8:28 PM EST

Our staff have 7 hrs of online modules to complete ea year. Focus on customer service this yr. Rest is F2F PD. #k12prchat

In reply to @Rockshot_Joelle

JulieThannum Feb 7 @ 8:28 PM EST

Don't forget to ask your students! We recently had a teen tell a large crowd what our core values mean to students #micdrop #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

Cindyjowarner Feb 7 @ 8:29 PM EST

A:3 Research revealed our old logo looked like a cattle brand. Public wanted something more classic, timeless, collegiate. #k12prchat

BenRickert Feb 7 @ 8:29 PM EST

A3: Ask your #brand followers what makes them loyal. You might be surprised. #k12prchat

Rockshot_Joelle Feb 7 @ 8:29 PM EST

A4: Trustworthiness. I want stakeholders to trust that we have the best interest of children at the forefront of every decision. #k12prchat

ShawnMcKillop Feb 7 @ 8:29 PM EST

It's a collection of research like from focus groups asking questions: strengths, weaknesses, advantages, challenges #k12prchat

In reply to @BBDaneDell

KleinISDJustin Feb 7 @ 8:30 PM EST

Hey, #k12prchat peeps! I'm having a dance party and then putting kids to sleep, but I'll check in later and tweet solo.

AMThublin Feb 7 @ 8:30 PM EST

Yes! I'm a BIG fan of having a district hashtag and letting the community role with it! #k12prchat

JessStilger Feb 7 @ 8:27 PM EST

A3: On social, we've boiled branding down to #BerkleyDifference. Simple. Easy to relate to. Everyone can contribute. #k12prchat

TomJacksonPR Feb 7 @ 8:30 PM EST

A4. People r the most important parts of a brand. The voice who answers, the P who greets, are living, breathing parts of brand. #k12prchat

tjentz Feb 7 @ 8:30 PM EST

A4: Hands down, the people are the most important. The other elements of the brand point directly back to that. #k12prchat

derekduncan Feb 7 @ 8:30 PM EST

A4: It's all about student success. Everything we do should be in the best interest of our children. #k12prchat

JulieThannum Feb 7 @ 8:31 PM EST

We have core values; a mission to foster excellence; & key outcomes in Strategic Plan brand includes internal and external ideas #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:31 PM EST

You have to market to the masses through the eyes of your love group. Understanding why people love you is imperative #k12prchat

bharris0410 Feb 7 @ 8:31 PM EST

there's that font thing again. What? No comic sans size 16 PINK? #k12prchat

In reply to @AMThublin

TomJacksonPR Feb 7 @ 8:32 PM EST

Yes, Tracy! Logos and tag lines can't make a bad day more better. Empathetic words, listening ears, and smiles can. #k12prchat

In reply to @tjentz

BBDaneDell - Moderator Feb 7 @ 8:32 PM EST

People are very important, but how your schools look, websites and social media are critical to reaching non-parents. #k12prchat

rlatham91 Feb 7 @ 8:32 PM EST

This. #k12prchat

Rockshot_Joelle Feb 7 @ 8:29 PM EST

A4: Trustworthiness. I want stakeholders to trust that we have the best interest of children at the forefront of every decision. #k12prchat

karensmith_0808 Feb 7 @ 8:32 PM EST

A thousand times, yes! #k12prchat

TomJacksonPR Feb 7 @ 8:30 PM EST

A4. People r the most important parts of a brand. The voice who answers, the P who greets, are living, breathing parts of brand. #k12prchat

Carla_Pereira2 Feb 7 @ 8:33 PM EST

A4: Stories we tell & the emotional connections we make are the most impt parts. If we touch a heart or inspire a smile, 👌🏽. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

k_beach Feb 7 @ 8:33 PM EST

A4 #k12prchat Preparing -all- students for success. Supporting our students and families so they're ready for their future

AMThublin Feb 7 @ 8:33 PM EST

Brands can’t be limited to letterheads or clicky pens. Use it 2 recruit teachers, on social media & during your "elevator speech" #k12prchat

lisaluten Feb 7 @ 8:33 PM EST

Q4 It's #BlackHistoryMonth so history is what's top of mind. Where our district came from and why we're here. #diversity #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

derekduncan Feb 7 @ 8:33 PM EST

#ParkwayCares #k12prchat

ParkwaySchools Nov 8 @ 3:00 PM EST

It's who we are in Parkway. It's why we're here every day. #ParkwayCares

EdTechMack Feb 7 @ 8:33 PM EST

Every. Time. #k12prchat

derekduncan Feb 7 @ 8:30 PM EST

A4: It's all about student success. Everything we do should be in the best interest of our children. #k12prchat

lesleybruinton Feb 7 @ 8:33 PM EST

A4: Well, since you asked.... #k12prchat

thesteveking Feb 7 @ 8:33 PM EST

See, this is 🔑..You as brand, don't define outcome. Public does. Once you get why they care, content, etc becomes simpler. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:31 PM EST

You have to market to the masses through the eyes of your love group. Understanding why people love you is imperative #k12prchat

Carla_Pereira2 Feb 7 @ 8:33 PM EST

equally impt to understand why people don't feel the love & work to invite that in #k12prchat

In reply to @BBDaneDell

JulieThannum Feb 7 @ 8:34 PM EST

@NSPRA offers communications audits as an effective way to have independent review of stakeholder thoughts and input! #k12prchat

ShawnMcKillop Feb 7 @ 8:34 PM EST

a comms audit was one of the most rewarding experiences. A great learning opportunity for district & You! #k12prchat

In reply to @EdTechMack, @lisaluten

lisaluten Feb 7 @ 8:34 PM EST

100% agree. #k12prchat

Rockshot_Joelle Feb 7 @ 8:29 PM EST

A4: Trustworthiness. I want stakeholders to trust that we have the best interest of children at the forefront of every decision. #k12prchat

jleib75 Feb 7 @ 8:34 PM EST

Q4 telling ur story 2 keep customers and showing your customers you understand them #K12PRchat

Carla_Pereira2 Feb 7 @ 8:35 PM EST

but we work to shape that perception. Make or break. #K12PRchat

In reply to @thesteveking

k_beach Feb 7 @ 8:35 PM EST

A4 part 2 #k12prchat So how do we show that? How do people feel that? Tell stories and make individual connections.

EmilyR_Goonan Feb 7 @ 8:35 PM EST

A4: Student success and staff appreciation. We strive to create a culture that our staff LOVES to be a part of. #k12prchat

JessStilger Feb 7 @ 8:35 PM EST

A4: Human interaction, depth of caring, publications, social, consistency #k12prchat

WheelerCFB Feb 7 @ 8:35 PM EST

Find Your Why... how does this why help our students, parents and the community #k12prchat

BenRickert Feb 7 @ 8:35 PM EST

A4: #brands based on universal human values (sincerity, commitment, etc.) or compelling story have staying power. #k12prchat

rlatham91 Feb 7 @ 8:36 PM EST

A4: Currently have a @FutureReady plan, mission and vision statement! Most important is how your community sees your brand #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

EdTechMack Feb 7 @ 8:36 PM EST

Remembering what @kmagette said: They don't have to like us, but we want them to TRUST us. Always. #k12prchat #embracesocial

Rockshot_Joelle Feb 7 @ 8:29 PM EST

A4: Trustworthiness. I want stakeholders to trust that we have the best interest of children at the forefront of every decision. #k12prchat

jleib75 Feb 7 @ 8:36 PM EST

Funny how far we've come. 10 Years ago saying marketing and branding in k12 would have gotten you run out of town. #Competition #K12PRchat

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

jrberlin58 Feb 7 @ 8:37 PM EST

A4 - it has to start with student success, add in staff attitude and community involvement everything together adds up to winwin #k12prchat

Rockshot_Joelle Feb 7 @ 8:37 PM EST

A5: Ask. Listen. Unify. #PointerNation #k12prchat https://t.co/uy9tfC3NCi

lisaluten Feb 7 @ 8:37 PM EST

Or investing resources -- but we're expected to compete with charter and private schools... #K12PRchat

In reply to @jleib75

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Yes, until charter schools did it and started changing the perceptions. #k12prchat

In reply to @jleib75

bharris0410 Feb 7 @ 8:38 PM EST

absolutely. Superintendent told me just yesterday she's still learning how to be Chief Marketing Officer. It's critical #k12prchat

In reply to @jleib75

marymellenrowe Feb 7 @ 8:38 PM EST

Brand authenticity & transparency are essential...otherwise it's just jargon. (Like #21stCenturyLearners) #k12prchat #SchoolPR

TomJacksonPR Feb 7 @ 8:38 PM EST

A5. You create a brand ... slowly. Day by day. Month by month. Brands are not built quickly. Only destroyed. #k12prchat

lisaluten Feb 7 @ 8:38 PM EST

BUT - a strong public education brand supports the ENTIRE community and builds economic development. #K12PRchat

In reply to @jleib75

NewsBoss Feb 7 @ 8:38 PM EST

Student and staff achievement and success. The rest are just Slogans. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:29 PM EST

Question 4 #k12prchat

WheelerCFB Feb 7 @ 8:39 PM EST

Q5 - you include them in the process. Have them take ownership to build the brand #k12prchat

Carla_Pereira2 Feb 7 @ 8:39 PM EST

A5: Live it. Breathe it. Model it. Inspire and encourage others to do the same. We are brand ambassadors for our districts. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:39 PM EST

Consistency & stories to tell. Nothing better than showing that you were willing to make a hard decision to stay true to brand. #k12prchat

JulieThannum Feb 7 @ 8:39 PM EST

A5: this is tough; it takes time - hopefully you have done research on front end that reaps rewards during evaluation process #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

ShawnMcKillop Feb 7 @ 8:39 PM EST

A4: Our brand is #Success4EveryStudent #GEDSB - everything we do flows through this strategic direction #k12prchat

TomJacksonPR Feb 7 @ 8:40 PM EST

LOVE your APR-isms! #k12prchat

In reply to @JulieThannum

BBDaneDell - Moderator Feb 7 @ 8:40 PM EST

If you can't say what you are good things you are willing to give up to achieve your brand, I don't believe you are convicted. #k12prchat

derekduncan Feb 7 @ 8:40 PM EST

A5: Tell stories that matter. #k12prchat

thesteveking Feb 7 @ 8:40 PM EST

Same. #k12prchat

Carla_Pereira2 Feb 7 @ 8:39 PM EST
A5: Live it. Breathe it. Model it. Inspire and encourage others to do the same. We are brand ambassadors for our districts. #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:37 PM EST
  
  Question 5 #k12prchat

tjentz Feb 7 @ 8:40 PM EST

A5: You involve them in the process, and they see their place in it. It takes time. #k12prchat

NewsBoss Feb 7 @ 8:40 PM EST

What do we stand for? What do our customers think we stand for and more importantly deliver? #K12PRchat

BBDaneDell - Moderator Feb 7 @ 8:21 PM EST

Question 3 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:40 PM EST

This is what all my thoughts were meant to say. You have to become the #brand in order for others to adopt it. #k12prchat

Carla_Pereira2 Feb 7 @ 8:39 PM EST
A5: Live it. Breathe it. Model it. Inspire and encourage others to do the same. We are brand ambassadors for our districts. #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:37 PM EST
  
  Question 5 #k12prchat

JulieThannum Feb 7 @ 8:40 PM EST

Yes - a thousand times yes! #k12prchat ❤️👏🏻❤️👏🏻🇨🇦🇺🇸

Carla_Pereira2 Feb 7 @ 8:39 PM EST
A5: Live it. Breathe it. Model it. Inspire and encourage others to do the same. We are brand ambassadors for our districts. #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:37 PM EST
  
  Question 5 #k12prchat

MelanyStowe Feb 7 @ 8:41 PM EST

A5: "You" can't create a brand. Brand is the culture of many. Begin the process with many. #k12prchat

AMThublin Feb 7 @ 8:41 PM EST

#BREAKING-we're NOT perfect. But, admins need to ask themselves what their school’s best at & feature it for the community to see #k12prchat

lesleybruinton Feb 7 @ 8:41 PM EST

A5. ❤students cheered on teachers with green shakers at teacher of year awards. (Notice the medal) #brandconsistency #k12prchat

bsnicol2 Feb 7 @ 8:41 PM EST

A5. Consistent, reliable, accurate communication. Then the branding elements inform the details. In @HSSD that means #Together #K12PRchat

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

BenRickert Feb 7 @ 8:41 PM EST

A5: A #brand isn't developed in a vacuum. We need to research our shared values and build vision from there. #pr #k12prchat

bharris0410 Feb 7 @ 8:42 PM EST

this really resonates Shawn, fantastic work! #k12prchat

In reply to @ShawnMcKillop

andreagribble Feb 7 @ 8:42 PM EST

The brand #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:42 PM EST

Stuff people say, I cant believe they did that. They must really care @NewsBoss comes to mind w/social media on this #k12prchat

In reply to @derekduncan, @NewsBoss

EdTechMack Feb 7 @ 8:42 PM EST

...and you have socks. And scarves. (among other amazeballs things like compassion & empowerment) #Goals #k12prchat

In reply to @Carla_Pereira2

Cindyjowarner Feb 7 @ 8:42 PM EST

#k12prchat Involve them in the process. Seek input for brand development. Flood them with it and ask them to be brand ambassadors.

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

andreagribble Feb 7 @ 8:42 PM EST

The branding at my house right now is the stomach flu... sorry I'm late! #k12prchat

BenRickert Feb 7 @ 8:43 PM EST

A5: Raise a flag over our #brand successes! Repeatedly. Tastefully. Honestly. #k12prchat

NewsBoss Feb 7 @ 8:43 PM EST

If you can't fit your brand on the business card, make it a full webpage with a QR code. #k12prchat

ShawnMcKillop Feb 7 @ 8:43 PM EST

and the exciting part is honouring the history and culture of that brand to move your district into the future! #k12prchat

In reply to @MelanyStowe

AMThublin Feb 7 @ 8:43 PM EST

Who do our students say we are? Who do our teachers say we are? Who do we say we are? If they're not meshing, something's wrong! #k12prchat

lisaluten Feb 7 @ 8:44 PM EST

Q5. By championing your brand. Every brand needs a brand advocate (and sometimes a brand police 📛) #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:37 PM EST

Question 5 #k12prchat

andreagribble Feb 7 @ 8:44 PM EST

A5 - weave it into everything you do. @HaywardSchools does a great job with ACHIEVE #likeacane. The entire community gets it. #k12prchat

In reply to @HaywardSchools

EduGladiators Feb 7 @ 8:45 PM EST

❤️SATURDAY #EduGladiators series continues w/@PaulONeill1972 moderating - Discipline from the ❤️! #K12PRchat #nced #NJed #NJLibchat #scichat

BBDaneDell - Moderator Feb 7 @ 8:45 PM EST

Question 6 #k12prchat

giveawaydiyo Feb 7 @ 8:45 PM EST

A5 - weave it into everything you do. HaywardSchools does a great job with ACHIEVE #likeacane. The entire community gets it. #k12prchat

JulieThannum Feb 7 @ 8:45 PM EST

Shameless plug to continue your professional development journey @nspra in San Antonio this July #nspra2017 #k12prchat

EmilyR_Goonan Feb 7 @ 8:45 PM EST

A5: AMAZING answers already being shared!! ...Include them in the conversation, in the development. Analyze. Adjust. Repeat. #k12prchat

Rockshot_Joelle Feb 7 @ 8:45 PM EST

A6: What ISN'T a medium for branding? Everything offers an opportunity for branding. #k12prchat

bharris0410 Feb 7 @ 8:46 PM EST

I see @WCPSS brand every time I visit https://t.co/6LFAJi7BOa. AMAZING storytelling. #k12prchat

In reply to @lisaluten, @WCPSS

Cindyjowarner Feb 7 @ 8:46 PM EST

Don't you just hate it when you tweet something without the #k12prchat hashtag? 😩

jleib75 Feb 7 @ 8:46 PM EST

Q5 exceeding expectations n over delivering builds positive brand awareness. Most ppl's expectations r low 2begin w/. #wowthem #K12PRchat

TomJacksonPR Feb 7 @ 8:47 PM EST

A6. Many, but the most powerful today is video. Telling your brand's story again and again, in snackable, engaging ways. #k12prchat

bharris0410 Feb 7 @ 8:47 PM EST

I see @WCPSS brand every time I visit https://t.co/NMAmSvEWVk. AMAZING storytelling. #k12prchat

In reply to @lisaluten, @WCPSS

NewsBoss Feb 7 @ 8:47 PM EST

When employee comes to a school board meeting and uses your hashtag in a comment. Your brand can often start from a hashtag. #k12prchat

WheelerCFB Feb 7 @ 8:47 PM EST

A6 - Website is the hub, and then spiral out from there #k12prchat

Carla_Pereira2 Feb 7 @ 8:47 PM EST

A6: Not enough room here to list all the opportunities. Good idea for an open session at #NSPRA2017. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:45 PM EST

Question 6 #k12prchat

derekduncan Feb 7 @ 8:48 PM EST

A6: This is when I'm supposed to say video. 😬 #k12prchat

TomJacksonPR Feb 7 @ 8:48 PM EST

Say it. And video allows our brand fans to share with new audiences. #k12prchat

In reply to @derekduncan

BBDaneDell - Moderator Feb 7 @ 8:49 PM EST

If you have an audience then you have a medium. Go find where people are and brand yourself in that space. #k12prchat

tjentz Feb 7 @ 8:49 PM EST

A6: All of them :) what we are focusing on: social media, website/app, video. #k12prchat

AMThublin Feb 7 @ 8:49 PM EST

I’ve said it so many times, but I’ll say it again…Hello @canva! It’s free, easy to use, great w/ social media and beautiful! #k12prchat

Rockshot_Joelle Feb 7 @ 8:49 PM EST

A6: If you're breathing, you're branding. #k12prchat Do I win quote of the night?

NewsBoss Feb 7 @ 8:49 PM EST

We started with #CCPSProud 2 build district pride then moved 2 #CCPSSuccess 2 showcase excellence and innovation in class daily. #k12prchat

BenRickert Feb 7 @ 8:49 PM EST

A5: In addition to #video and #socialmedia channels, we need to remember to empower our staff as #brand ambassadors. #k12prchat #pr

lesleybruinton Feb 7 @ 8:50 PM EST

A4. ❤Art teacher had kids make this art of the logo with thumbprints. Knew the logo worked...easy for a kid to replicate. #k12prchat

jleib75 Feb 7 @ 8:50 PM EST

Q6 in the age of competition and social brand urself as a leader that listens. What customer has 2say is more important. #K12PRchat

CyFairJoel Feb 7 @ 8:50 PM EST

A6 People. Sometimes our best brand advocates are not ourselves but our respected supporters in the community. #k12prchat

JulieThannum Feb 7 @ 8:50 PM EST

A6: limitless mediums when creative and innovative minds @NSPRA @tspra are at work; we proudly put our Dragon brand everywhere! #k12prchat

lisaluten Feb 7 @ 8:50 PM EST

It's scary for me too. I watch tween youtube vlogs as inspiration. 😂 If they can do it, so can i! #k12prchat

In reply to @derekduncan

ShawnMcKillop Feb 7 @ 8:51 PM EST

A5: A story carries ur brand. Be compelling so you want people to tell it to family at dinner table or to friends over coffee! #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:51 PM EST

Hopefully your brand is not breathing, unless you are branding Oxygen. #k12prchat

In reply to @Rockshot_Joelle

thesteveking Feb 7 @ 8:51 PM EST

A6: Mediums are one thing. Relevancy and connection of content is another. And much more important. #k12prchat

Carla_Pereira2 Feb 7 @ 8:51 PM EST

we have lots of success with #PeelProud and #Peelfam too. Keeps our brand fresh. #k12prchat

In reply to @NewsBoss

lesleybruinton Feb 7 @ 8:51 PM EST

A6. Use them all. And differentiate the uses for the audiences. #k12prchat

derekduncan Feb 7 @ 8:52 PM EST

And come to my #diyvideo lab at #nspra2017. We'll have fun. And learn a little too. #k12prchat

lisaluten Feb 7 @ 8:50 PM EST

It's scary for me too. I watch tween youtube vlogs as inspiration. 😂 If they can do it, so can i! #k12prchat
In reply to @derekduncan

Cindyjowarner Feb 7 @ 8:52 PM EST

#k12prchat Social Media, traditional media, websites, blogs...so many comm channels that allow us to brand our districts.

BBDaneDell - Moderator Feb 7 @ 8:45 PM EST

Question 6 #k12prchat

WheelerCFB Feb 7 @ 8:52 PM EST

I use Forever 21 and Urban Outditters as web inspiration #k12prchat

lisaluten Feb 7 @ 8:50 PM EST

It's scary for me too. I watch tween youtube vlogs as inspiration. 😂 If they can do it, so can i! #k12prchat
In reply to @derekduncan

NewsBoss Feb 7 @ 8:52 PM EST

Our #tweetchers have bought into that #socialmedia showcases the district and their classroom brands! #k12prchat

lisaluten Feb 7 @ 8:52 PM EST

I love when the kids use #PeelProud! That's when you know your brand is lit 🔥#k12prchat

In reply to @Carla_Pereira2, @NewsBoss

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

They're definitely more believable than us. Of course we say we are awesome, stronger when a community member says it #k12prchat

In reply to @CyFairJoel

EdTechMack Feb 7 @ 8:53 PM EST

Just took screenshots (faster than downloading) each one of those images! 😍 #k12prchat

In reply to @JulieThannum, @NSPRA, @tspra

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

I love this. So cool. #k12prchat

lesleybruinton Feb 7 @ 8:50 PM EST

A4. ❤Art teacher had kids make this art of the logo with thumbprints. Knew the logo worked...easy for a kid to replicate. #k12prchat

Rockshot_Joelle Feb 7 @ 8:53 PM EST

A7: Just did open enrollment survey. #2 reason for open enrolling into #PointerNation? Better communication. (#1 better teachers) #k12prchat

EmilyR_Goonan Feb 7 @ 8:53 PM EST

A6: I'm with ya @AMThublin! @canva is now used district wide. No better feeling when you recognize schools' posts made in canva. #k12prchat

In reply to @AMThublin, @canva

BenRickert Feb 7 @ 8:54 PM EST

A5: Staff may not know the power they wield to build/destroy #brand in their private lives. This includes #socialmedia. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:54 PM EST

If you aren't using #tweetchers at your district, it's time to steal it. #k12prchat

NewsBoss Feb 7 @ 8:52 PM EST

Our #tweetchers have bought into that #socialmedia showcases the district and their classroom brands! #k12prchat

Carla_Pereira2 Feb 7 @ 8:54 PM EST

we got this today. I may have smiled a little inside #k12prchat

In reply to @lisaluten, @NewsBoss

lesleybruinton Feb 7 @ 8:54 PM EST

A7. Watch for subtweets and spoofs. Those tell you a lot. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

WheelerCFB Feb 7 @ 8:54 PM EST

Google Analytics - what content is resonating with your audience, and then do more #k12prchat

JulieThannum Feb 7 @ 8:54 PM EST

important to state again Brand is so much more than just logo or slogans; seek feedback and use data for continuous improvement #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

TomJacksonPR Feb 7 @ 8:54 PM EST

A7. Survey to set baselines for how different stakeholder groups perceive brand. Then strategize to increase. Measure again. #k12prchat

BenRickert Feb 7 @ 8:54 PM EST

A6: Staff may not know the power they wield to build/destroy #brand in their private lives. This includes #socialmedia. #k12prchat

andreagribble Feb 7 @ 8:55 PM EST

And a little plug for the free webinar on creating an army of tweetchers on March 1st with @NewsBoss #k12prchat https://t.co/rhDa5hsY6o

NewsBoss Feb 7 @ 8:52 PM EST

Our #tweetchers have bought into that #socialmedia showcases the district and their classroom brands! #k12prchat

NewsBoss Feb 7 @ 8:55 PM EST

And the shameless plug award goes to! 👇 this guy and @andreagribble😄 #k12prchat

In reply to @andreagribble

derekduncan Feb 7 @ 8:55 PM EST

A7: Find out what people like. Do more of that. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:56 PM EST

Look for what gets engagement, most clicks. Those are things that resonate with your audience. Also, use data to find them #k12prchat

JulieThannum Feb 7 @ 8:56 PM EST

Also key to remember that relationships and people are what make a brand effective - seek input and #liveup to your brand promise #k12prchat

Cindyjowarner Feb 7 @ 8:56 PM EST

#k12prchat Data goes hand-in-hand with research and evaluation. Should be a critical component to your branding efforts.

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

lisaluten Feb 7 @ 8:56 PM EST

Q7 - All our resources are limited. Measure -- then don't repeat stuff that doesn't work. Use mistakes as lessons. #GrowthMindset #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

JessStilger Feb 7 @ 8:57 PM EST

A7: Social analytics - which audience are you reaching and who do you want to reach? Reach beyond and earn more brand awareness #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:57 PM EST

Logos and slogans are just pictures and words without the emotion and follow through behind them. #k12prchat

JulieThannum Feb 7 @ 8:54 PM EST
important to state again Brand is so much more than just logo or slogans; seek feedback and use data for continuous improvement #k12prchat
- BBDaneDell - Moderator Feb 7 @ 8:53 PM EST
  
  Question 7 #k12prchat

Carla_Pereira2 Feb 7 @ 8:57 PM EST

A7: Act on analytics. They aren't just there to help you demonstrate your dept's value to the district. Use them to improve. #k12prchat

BBDaneDell - Moderator Feb 7 @ 8:53 PM EST

Question 7 #k12prchat

bsnicol2 Feb 7 @ 8:57 PM EST

I value baseline data! Hallmark of a good strategic plan. #K12PRchat

TomJacksonPR Feb 7 @ 8:54 PM EST

A7. Survey to set baselines for how different stakeholder groups perceive brand. Then strategize to increase. Measure again. #k12prchat

TomJacksonPR Feb 7 @ 8:58 PM EST

RT @lisaluten Q7 - All our resources are limited. Measure -- then don't repeat stuff that doesn't work. Use mistakes as lessons. #k12prchat

In reply to @lisaluten

ShawnMcKillop Feb 7 @ 8:58 PM EST

And don't forget your overall visual identity program. It's an extension of your brand that helps staff celebrate who you are! #k12prchat

BenRickert Feb 7 @ 8:58 PM EST

A6: #VideoProduction is popular, but we need to balance quality with quantity: Keep camera stable, horizontal, clear audio. #k12prchat

EdTechMack Feb 7 @ 8:58 PM EST

Realizing I think I've only answered Q0. Engaging in conversations from everyone else's answers has been incredible! #k12prchat

CyFairJoel Feb 7 @ 8:58 PM EST

Speaking of, if you don't have some type of community leadership committee, look into it. S/o to recently-twitterized @CFISD_CLC. #k12prchat

In reply to @CFISD_CLC

EmilyR_Goonan Feb 7 @ 8:58 PM EST

A7: Use data to study when YOUR stakeholders are on SM & when they engage. Ensure your message is being seen and heard. #k12prchat

EdTechMack Feb 7 @ 8:59 PM EST

Uh, how do I get one of these? Not even kidding. Not even a little. #k12prchat

In reply to @ShawnMcKillop

Cindyjowarner Feb 7 @ 8:59 PM EST

#k12prchat A:7 Student data also tells a story. We developed our own data dashboard to track EVERYTHING. Data drives improvement.