Make sure to use both #suptchat#K12PRchat & the format Q1, Q2, Q3...A1, A2, A3... in your responses. We want all participants to see the conversation!!
Looking forward to a great #suptchat and #k12prchat. I am Erik, Curriculum Director from Libertyville, IL. My family recently visited Disney, so we are home for winter break.
Happy December! Dominic, assistant principal at #WeAreLakePark in Roselle, IL joining in, in between bed times for the little ones! Excited to head north to the lake with the family during the Holidays! #Suptchat
So happy to be here! This is Jennifer Bova, Director of Community Relations from @62schools in Des Plaines. I have the pleasure of spending the winter holidays in Chicagoland with my husband, two daughters, cat and dog enjoying the merriment of the season. #suptchat#K12prchat
Joe McCauley, Principal, Ogden Avenue. Typically I travel to my couch in front of my fireplace with a good book and a stack of jazz records. #SuptChat#K12PRChat
#suptchat Mike Lubelfeld, superintendent of schools @NSSD112#112Leads in Highland Park & Highwood, IL, northeastern IL, north of Chicago - this winter I'll be spending the holidays in Chicago and Chicagoland with my family #K12PRChat
A1: Telling your story instead of others telling it for you. Also dealing with inaccuracies that community members post on social media #SuptChat#K12PRChat
Q1: What do see as the most significant issues facing superintendents and communication/school PR/information officers? #SuptChat#K12PRChat@npolyak@cateked
A1: Telling your story instead of others telling it for you. Also dealing with inaccuracies that community members post on social media #SuptChat#K12PRChat
A1: Some days more than others, I feel the distrust (perceived or real) for public education permeate our lives. It takes difficult, consistent work to be seen as the trusted voice for your stakeholders. #k12prchat#suptchat
A1: I have seen an increase in teachers and families wanting more communication on how we are keeping our schools safe. They aren’t requesting specifics but want to know that we do have plans in place. #suptchat
A1: The most significant issues facing superintendents and communication/school PR/information officers today are sharing the stories of good and positive in the face of negative energy toward public education #SuptChat#K12PRChat
A1: We're always trying to find new ways to get the stories/info out to our community members/businesses who may not have a direct connection to the school district. #K12prchat#suptchat
A1: How best we communicate with our staff, families and residents about #ESSA and its impact is on my mind and the mind of my amazing communication colleagues these days. #K12prchat#suptchat
A1 With instant access it is challenging to make sure the information being communicated is accurate and appropriate. When something happens it is usually communicated immediately, prior to having all the facts or even live and unedited.
#LeadersMatter#SuptChat
Excited to join #k12prchat & #suptchat tonight! Andrea Gribble, #SocialSchool4EDU - we partner with schools across the country to create awesome social media! I work with amazing superintendents and great communicators.
A1 part 2: The most significant issues facing superintendents and communication/school PR/information officers today are also learning to accept a few negaholics on social media do NOT mean that they are right and you are wrong! #SuptChat#K12PRChat Resist the urge to respond.
A1: One of the great issues (and opportunities) with superintendents/communication officers is trying to keep ahead of the information out in the public and making sure we are proactively communicating #suptchat
A1: Finding the different ways that parents and families access info. Some check email, some the app, some social media. Constantly thinking about the best way to connect. #suptchat#k12prchat
Hello #suptchat & #k12prchat ! Jay - currently 34,000 feet flying over Ohio heading back to NJ. Beyond excited to be starting my next Superintendency on January 1 - official details released next week! Like @jonbartelt I will be traveling in the house with my twin 3 year olds!
Shelly, Supt of Schools checking in from central KS tonight! I’ll be traveling to the big little city of Bogue, KS population 112! ☺️ #K12PRchat#Suptchat
A1: One of the great issues (and opportunities) with superintendents/communication officers is trying to keep ahead of the information out in the public and making sure we are proactively communicating #suptchat
A1: Owning and guiding the message. We live in an age of instant access that can often connect to instant outrage as we make assumptions and judgements based on limited information. Once that happens we find ourselves in the spot of "disproving a negative". #SuptChat#K12PRChat
A1: With all the communication choices, I often feel we are overloading our constituents. I’m looking for the Goldie Locks answer to community not too much, not too little, but just right! #suptchat
A1: Some days more than others, I feel the distrust (perceived or real) for public education permeate our lives. It takes difficult, consistent work to be seen as the trusted voice for your stakeholders. #k12prchat#suptchat
Hi All! My name is Amy Valentine and I run the Foundation for Blended and Online Learning (FBOL). We work to increase access that #students and #teachers have to technology in the classroom. #suptchat
A1: Keeping up w/ getting information out in a timely manner & utilizing all the different platforms used by the school / district community stakeholders #suptchat#k12prchat
Though I have also learned from another great leader in @cateked who is a national leader in school communication (and one of Illinois's very own) #suptchat#k12prchat
A1: The most significant issues facing superintendents and communication/school PR/information officers today are sharing the stories of good and positive in the face of negative energy toward public education #SuptChat#K12PRChat
A1: Telling your story in an efficient and effective way. It’s a noisy world and there are amazing things happening every day in your schools. Creating a system is key. #Suptchat#K12PRChat
Q1: What do see as the most significant issues facing superintendents and communication/school PR/information officers? #SuptChat#K12PRChat@npolyak@cateked
A1) Our biggest challenge as Superintendents is the rate and pace of information.
Sending a letter home to speak about an incident is no longer acceptable.
We have an onus to be meeting all stakeholders where they are today, including communication.
#suptchat#k12prchat
A1: Often school leaders fail to communicate to stakeholders an understanding of teaching and teachers’ central role in successfully implementing the established vision. #suptchat
A1: The most pressing issue with communications in schools today is serving up school to home news, updates & reminders for every family in the medium that they prefer it to come in. Lots of juggling, tweet scheduling, & lots of coffee, but oh so important. #Suptchat#k12prchat
A1 part 2: The most significant issues facing superintendents and communication/school PR/information officers today are also learning to accept a few negaholics on social media do NOT mean that they are right and you are wrong! #SuptChat#K12PRChat Resist the urge to respond.
A1: Communication is that thing that no matter how much we do it’s never enough! Biggest task in today’s society: staying up to date & as far up front as possible. #K12PRchat#Suptchat
A1: I'm fortunate to work for leadership that values communications. We tell a lot of stories, but a big challenge we have is to make sure we're telling the right ones to help achieve the district's goals. #suptchat#k12prchat
A2: This is the challenge. No matter what you do, there is always a component of either too much or not enough communication. All we can do is try to get all of the information out there in a timely & effective manner.
#SuptChat#K12PRChat
A2: How do you help measure reach and impact of communication efforts? Many ways: number of views (videos for example), reach of Twitter/Facebook followers & messages, surveys, analytics (open and click rates) and focus groups #SuptChat#K12PRChat
I'm here, but also at a Board of Education meeting - tonight is Levy Hearing night too. Media Relations Specialist and Tech Department Assistant from CCSD 46 Grayslake. #suptchat#K12prchat
A2: I can look at data until I'm blue in the face, but when I have a 90 year old approach me (like yesterday) and say she has never heard more people speak positively and have pride in our school than she does now, that is the best feedback. #k12prchat#suptchat
A1: The most significant issues facing superintendents and communication/school PR/information officers today are sharing the stories of good and positive in the face of negative energy toward public education #SuptChat#K12PRChat
A2: Short Google form surveys can do the job, folks like @JohnScroggie_Te can also help, but I like the face to face interaction with people who are unafraid to tell you like it is. #suptchat#k12prchat
A2: This is an area of growth for me. I'm really not sure how to measure it. Being a principal is an interesting job because you need to communicate effectively, but it's difficult to measure that effectiveness in a meaningful way. #SuptChat#K12PRChat
A2: Our greatest measure of communication efforts is always our staff and parent response - whether it be via survey or through feedback. We strive to be as proactive as possible. #suptchat
A2: Quantitative - views, like, subscribers, emails returned, etc. etc. Qualitative - talking to people and listening - are they receiving what you are trying to communicate #suptchat#k12prchat
Amen. We have a responsibility to be preaching the positives to our community in every way, shape, and form we can. I’m thankful that I can learn from everyone in our Superintendent & Admin @Voxer groups about new ways!
#suptchat#k12prchat
A1: The most significant issues facing superintendents and communication/school PR/information officers today are sharing the stories of good and positive in the face of negative energy toward public education #SuptChat#K12PRChat
A2: I can look at data until I'm blue in the face, but when I have a 90 year old approach me (like yesterday) and say she has never heard more people speak positively and have pride in our school than she does now, that is the best feedback. #k12prchat#suptchat
A1: we see the tremendous work being done daily in our district and it is a shared responsibility to make sure everyone else does too #k12prchat#suptchat
A2: My focus is social media. We track weekly and report out quarterly on fans, reach, posts per day and engagement. Surveys are also great tools. #Suptchat#K12PRChat
A1: In a small district such as @NorthernLehigh we all wear multiple hats, so giving PR activities the time they deserve can be difficult. One way to overcome is to encourage staff and students to celebrate positives with the community. #Suptchat#k12prchat
The most significant issue in education is to educate ourselves to build the proper protocol to communication the correct information that mirror our vision, not information to be relevant.#suptchat#k12prchat
Interactions and relationships! Are the schools getting closer to parents, students and the community? Do we have more people who are on board with our mission. That’s how we measure it. #k12prchat#SuptChat
A2: We track metrics on social media posts. Views and likes provide quality data for us. We analyze it to see if we are extending our footprint in the community. Good old fashion face to face meetings provide the best feedback. #suptchat#K12PRchat#ThisIsWe
A2: How do you help measure reach and impact of communication efforts? Many ways: number of views (videos for example), reach of Twitter/Facebook followers & messages, surveys, analytics (open and click rates) and focus groups #SuptChat#K12PRChat
A2: The analytics for most social networks are awesome. As well as in platforms such as @ConstantContact. However, the best measure is always the conversations we have with our community members. #Suptchat
A2: Honestly I’m not sure we do measure it. Other than having people walk up & tell us they weren’t reached with info; we for sure need to improve on this in our district. #K12PRchat#Suptchat
A2: Some apps have built in analytics (some are even free), but also via asking how did you find out about... ? in applications, school culture/climate surveys, or just in good old fashioned conversations. #Suptchat#K12PRChat
A2: How do you help measure reach and impact of communication efforts? Many ways: number of views (videos for example), reach of Twitter/Facebook followers & messages, surveys, analytics (open and click rates) and focus groups #SuptChat#K12PRChat
We are trying something new this year. Our culinary arts department is baking cookies; our visual arts department is designing cards, and our music program are delivering both to our senior citizen complexes as well as local shops and town hall!
#suptchat#k12prchat
A2: The analytics for most social networks are awesome. As well as in platforms such as @ConstantContact. However, the best measure is always the conversations we have with our community members. #Suptchat
A2: How do you help measure reach and impact of communication efforts? Many ways: number of views (videos for example), reach of Twitter/Facebook followers & messages, surveys, analytics (open and click rates) and focus groups #SuptChat#K12PRChat
A2: We are able to track engagement via insights on social media. @Apptegy allows for us to see engagement with links on our website. Engagement is also measured within our culture/climate survey. #suptchat
A3 Social media has changed the game for district communication efforts in many ways some good some bad. Good - immediate reach, regular outreach to various stakeholders. Bad - some negaholics can mislead, maim (virtually) and detract from real issues & truth #SuptChat#K12PRChat
A3: People want to hear from us in so many different ways. Social media is yet another channel for us to quickly share information in a clear, concise fashion. However it should not be the only way we share information. Communication 101. #K12prchat#suptchat
A3:Social Media has made it much easier for schools to push out a lot of info, but we need to examine what & how we are putting out to make sure it presents a unified message. It has made it easier for families to contact us, sometimes in not so nice ways!
#SuptChat#K12PRChat
A2: Besides the standard analytics, we are starting a communication advisory committee to get feedback from stakeholders & other PR professionals in our area. #k12prchat#suptchat
A3 #suptchat Social media is a great #communication tool, but educators should clearly define the purpose for different communication options so stakeholders know where to look for different types such as teacher updates or urgent district updates. #k12prchat
A2: We keep analytics for things like social media, but I think the most valuable feedback has been from surveys sent out to our educators. #Suptchat#k12prchat
A2... Tricky to measure, but a step in the right direction is communicating with stakeholders how THEY prefer to be communicated with v. What might be easiest/most efficient for the district. Can’t always rely exclusively on technology. #Suptchat
High school #students: if you've taken at least 5 blended or online courses, you could be eligible to receive to $10K for college! 💰🎓
Want to know more?
Join us for one of two live Twitter Q&As on #fbolscholarships (& please RT!)
A2) Speaking as a parent... I'd guess whether we seem to know what's going on. I know you may feel like you've communicated something adequately that still don't seem to know, so follow-up is an important piece. #K12PRchat#suptchat
The expectation is that Communications is now 24/7/365 and is immediate. That is a lot of pressure the people that run communications to meet so the community feels like they are cared about. #k12prchat#suptchat
A3: For good and for bad. It gives us a platform to communicate and brand our school. Sadly, it also gives an easy platform for people to gossip and spread inaccurate information in a singularly toxic way. We need to ensure we continue to model civility #SuptChat#K12PRChat
A3: Social Media is a game changer because everything is real-time; we can share all of the amazing things happening on the spot, but also have to work to keep up with information that can be spread before we can share district messages. It's always a balance. #Suptchat
A3: With social media, the message can be placed in the pocket of followers instantly and analytics are readily available to measure impact. #suptchat#K12PRChat
A2... Tricky to measure, but a step in the right direction is communicating with stakeholders how THEY prefer to be communicated with v. What might be easiest/most efficient for the district. Can’t always rely exclusively on technology. #Suptchat
A3: Social media helped give me a #schoolpr job, no doubt about it. My position was created, in part, to grow engagement with our stakeholders through social media. #k12prchat#suptchat
A3: It can impact culture and perception in a matter seconds for the better or the worse. We can use it to share the wonderful things our students and staff do each day or become victims of it by fearing it or allowing misinformation to persist. #Suptchat#K12PRChat
A3 it has allowed for far more transparency- as well as a way for everyone to offer opinions to the general community and learn/compare data from all over the world #SuptChat
A3: Social media has helped us better target our audiences. We have a system where we use @instagram for the parents of younger students, @facebook for the parents of older students, @Snapchat for students, and @Twitter for our professional community. #Suptchat
A3: God love social media! It really has made PR & communication easier but it’s made life hard to stay in front of too. When embraced I believe we do great things with it! #K12PRchat#Suptchat
It’s huge! We hear and see so many who like/retweet/repost. We’re able to get the positive out quickly and efficiently and it is distributed theoughout the district. #K12PRChat#suptchat
A3: Social media has had a profound impact on our district- the creation of #sd113a has opened new doors for our staff to learn from each other and the world #suptchat
A2: I think there is no better time to measure effectiveness of your efforts to effectively communicate than when you ask the public to put up more dollars to operate your school. #suptchat
The expectation is that Communications is now 24/7/365 and is immediate. That is a lot of pressure the people that run communications to meet so the community feels like they are cared about. #k12prchat#suptchat
A3: Social media can amplify the voices of small - yet vocal - groups within the district, and can skew the importance or severity of certain issues and make it difficult to control the narrative.
#suptchat#k12prchat#exchangetochange#bringpeopletogether
#Suptchat A1 In January I am embarking on a “61 seconds about DPS61” video on Monday morning via Social Media and website. I will let you know how it goes.
A3: It is a double edged sword. It provides us opportunities to share information immediately. It also provides opportunity to more directly engage with students, staff, parents, community members, and others in a public forum. #suptchat#k12prchat
A2) My data is my everything. I don’t want to waste time in making / using great communication methods if people aren’t reading or reacting to communications. So many social media sites now offer analytics - USE THEM!! #suptchat#k12prchat
A3 We really focused efforts last year on using social media and it has paid off. Facebook messenger has opened up 2-way communication. Even if it's for little things, I feel like we are slowly gaining more trust and providing customer service. #suptchat#k12prchat
A2: Digitally, Google Analytics, Facebook insights, and Twitter Analytics Drive Best practice content, when to post, what’s effective, and how we best reach our families. In person? Word of mouth still goes a long ways in 2018 still! #K12PRchat#SuptChat#ThisIsCirclevilleCity
Informing and engaging our communities in our public educational systems. They don't know all the services we provide. They are not aware of our success or our challenges. #suptchat
A3: We now have an amazing tool to tell our story - and it is powerful. Both in great and not so great ways. There is so much to learn and it changes every day... I love that as a parent I truly feel like I’m inside the classroom! #suptchat#K12PRChat
A3: Social media has helped us get to where many of our families are - mainly Facebook. But also brought an added dimension to responding to social media as well. #suptchat#k12prchat
A3: Social media has empowered all staff to take part in telling our story. Classroom experiences are shared everyday. Proud of @MiddletownOH staff for showcasing the positive. #suptchat#K12PRchat#ThisIsWe
A3-The computers in our pockets make information accessible all of the time....now we need to ensure all of the great things happening in our schools are available for all to see #suptchat
A3: I'll also say though, even though I wasn't in #schoolpr prior to social media, I often wonder if it's changed the stress levels at all--there are strong expectations that come with social media. #k12prchat#suptchat
A3: Social media is a great tool to provide the community with information, but it is best used to flood the community with positive information. Brag about your district, building, or ckassroom. #Suptchat
It's like having the answer to "what did you do in school today" in your hand at any time. Gamechanger (overused term, but appropriate here) #suptchat#k12prchat
A3: Social media has empowered all staff to take part in telling our story. Classroom experiences are shared everyday. Proud of @MiddletownOH staff for showcasing the positive. #suptchat#K12PRchat#ThisIsWe
A3: Social Media is a game changer because everything is real-time; we can share all of the amazing things happening on the spot, but also have to work to keep up with information that can be spread before we can share district messages. It's always a balance. #Suptchat
A3: Social media is a critical communication tool but I have to remind myself it is not the only communication tool and to continue to diversify our communications. #suptchat
A4: We are working to streamline our communications methods to designate some methods for specific purposes (ex Different levels of safety/security). We are also training parents on which methods we will use - some events will go out via multiple methods.
#SuptChat#K12PRChat
A3 If you are not on top of communication someone else will be for you. Encouraging staff to get messages out to parents and community has really increased awareness of activities and events.
#LeadersMatter#SuptChat
A3: Social Media has been a HUGE game changer. Our district #WEareLakota has been embraced & used not only by our dept & staff, but the community across Twitter, FB & Instagram. #k12prchat#suptchat
A4: Steps we have taken to improve/enhance safety and security communication? Use of mass communication tools (email, app, social media), video, meetings with police & fire, clear, concise, timely #SuptChat#K12PRChat
A3 Social media has probably made communication more challenging because it’s much more difficult to control the spread of info (accurate or inaccurate...). It’s still highly unreliable a dependable method to reach a large audience. #suptchat
#Suptchat A1 In January I am embarking on a “61 seconds about DPS61” video on Monday morning via Social Media and website. I will let you know how it goes.
A3: I'll also say though, even though I wasn't in #schoolpr prior to social media, I often wonder if it's changed the stress levels at all--there are strong expectations that come with social media. #k12prchat#suptchat
A3) Social Media has been both a blessing and a curse. While it’s great for sharing and showing all of the wonderful things we do, there are some who choose to just try to stir the pot and attempt to create problems. It’s all about balance. #suptchat#k12prchat
A3: Social media has developed a social network promoting all the good stories happening in @tweetwps. Our principals are fantastic at sharing daily stories of student engagement and learning. #suptchat
A3: I think the game has been changed with social media in regards to monitoring the pulse of your district more anything. You HAVE to be a part of the online conversation or risk letting others define your school’s values and mission without you at the table #K12PRchat#SuptChat
A3: I feel our social media accounts are reaching more families than students. I want to expand to snapchat & instagram using student social media interns to assist getting content out that is relevant to our student body. Anyone willing to share? #suptchat
A4: A recent snow day had me make sure I knew our communication systems extremely well. I had to navigate a lot of it solo, since our key person was on vacation. With some help we problem solved and got the information out there in time! #SuptChat#K12PRChat
A2. Annual surveys to our families and staff about which communication methods were used and the quality and impact of the information shared. I also ask how well informed they feel they are about the district. #suptchat
A4: The key to safety/security information is getting the accurate information out to the community as soon as possible to avoid confusion. Timeliness and responsiveness matters. #suptchat
A4: We limit the folks who can post the PR- this allows a small group to lead & post with truth. The key is to be sure we communicate, trust & support the PR. Communication is vital but only if it’s TRUTH #K12PRChat#Suptchat
A4: Within the last two years, we have implemented a District Safety Committee, so I know these ambassadors are helping to share our efforts. Also, social media and board updates to the public, as appropriate not to share compromising info. #k12prchat#suptchat
A4: Ability to mass notify via phone call, email, app, social media, text messages. Consistent reminders to families to make sure their information is updated is vital to success. #suptchat#k12prchat
A3: So much. Given us a powerful direct line to tell our own stories - and given parents/community a stronger direct line to us. Increased the speed of communications and reaction times. Expanded what a "crisis" can be. #suptchat#k12prchat
A3. Social media and the "real time effect" has caused districts to become more savvy, use it to communicate messages more efficiently, and update information in a more timely manner...especially during a crisis #suptchat
A3: Social media has allowed our staff to share stories from their classrooms! Our @DPS109 staff is great at sharing stories through #Engage109! #K12PRChat#SuptChat
A4: I am continually learning on this question - used Blackboard connect to get the message out, met with teams face to face, but forgot to share out to district staff contingency planning results. Nice to get that feedback from the staff today! #suptchat#k12prchat
Most digital efforts (SM, email, web, etc. ) have analytics built in.
You can do this with some print, too. Print unique URLs for more information on your piece and then track the analytics.
#K12PRChat#SuptChat
A4: We have established a dedicated safety and security committee including parents, staff, community first responders, post appropriate info on website, and use our rapid communication programs. Several of our admins participate in PIO trainings. #suptchat#K12PRChat
A4: One singular point of contact for vital information. Ensures a singular controlled voice. Systems and digital resources support. #suptchat#K12PRchat#ThisIsWe
A4: At @CirclevilleCity a comprehensive approach founded in regularly communicating safety plans with parents to extent we can while preserving security scenarios and classroom digital literacy/safety talks with students from experts/law enforcement. #K12PRchat#SuptChat
A4: We have implemented a anonymous reporting systems for stakeholders to report any activity they are concerned about- give all stakeholders a voice. #suptchat#K12PRchat
There are also expectations on how to deal with the problems that arise from social media. I’ve sadly seen a whole lot of bullying, trolling, and flat out lies be spread with the sole intent to harm. #suptchat#k12prchat
A5: How are you providing communication tools & training for all staff? Web page, ALICE training, safety & security committee, emails, faculty meetings, safety/security audit this year too #SuptChat#K12PRChat
A4: Communication during (when possible) and after an event is critical. I have found timely information with basic details is much appreciated. We are also in process of sharing how we are implementing recommended safety practices within our schools. #suptchat
A5: Our Board approved a new position for @Jarrell_ISD-Dir. of HR/Comm. We plan on this individual training different groups on the use of media. We constantly remind parents about our different channels - there is never enough training for parents!
#SuptChat#K12PRChat
A3: Backing up -- it has amplified our voice. A district of 700 students Pre K-12. Without social media, how many of you would have never heard of Mineral Point #PointerNation? Probably most. Instead, I was able to share our story at @NSPRA national seminar. #k12prchat#suptchat
A4: I think a small group providing accurate information to the community is important. Social Media & other communication tools can get information out as soon as possible. #suptchat
A5: Centralized professional learning sessions during in-service for staff facilitated by our PR Director. Twitter sessions. #suptchat#K12PRchat#ThisIsWe
A.3 Social media has given me a way to share good news about the district on a daily basis. I include information about different departments, groups and programs and know that followers will be exposed to other groups/programs in the process. #suptchat
A4) My blue checkmark has helped tremendously with getting out real information and facts versus all of those who conveniently have a name similar to me saying something else :)
#suptchat#k12prchat
A5: We train all staff on crisis communication regularly, and we train all new staff as they enter on the importance of sharing their story of their classrooms and schools. "If we don't tell the story, someone else will for us." @Joe_Sanfelippo#suptchat
A5: I get my leaders involved and let them take lead roles - this will help in a crisis when you never know who may be available. Builds capacity in your team! #suptchat#k12prchat
A4: Being mindful of the reasons we were using our mass call-out system. We were doing mass callouts for small things and parents were unsubscribing. We are trying to develop a policy that "triages" our messages #Suptchat#k12prchat
Our administrators model the use of twitter. We have also provided PD at institute days. From a safety standpoint, we are in the process of implementing @AASAHQ endorsed tool @CrisisGo1 which will help keep students and staff safe in a crisis. #Suptchat
A5: Last year I did a #schoolpr tip & social media stat of the week, emailed to all staff. Monday I would give them a communication tip and Friday I would follow up with the analytics of our highest performing post. Got good feedback. #k12prchat#suptchat
A5: We've done a big push to promote Twitter, thanks to @mikelubelfeld & @npolyak ! More and more staff are embracing it and using it for messaging and "branding" our good work. Lots of positive feedback on this one and more and more staff on board. #SuptChat#K12PRChat
A4: Safety & security is always the #1 priority. Communicating efforts via multiple channels is a must: website/newsletter/links to website on social media/reaching out to the media with stories as well. #k12prchat#suptchat
One more...we must never forget that culture underscores all else. Without an open environment where we are safe to express ourselves and build authentic relationships, we are limited in many, many ways. #suptchat#k12prchat
Q5 - we have so many teachers using twitter regularly. We also all take turns (admin & teachers) writing for our blog - we all tell our story. #suptchat
I like to call it the portable pocket fridge. Now we can hang all of the awesomeness on a feed for all to see instead of a school bulletin board or fridge at home.
#suptchat#k12prchat
It's like having the answer to "what did you do in school today" in your hand at any time. Gamechanger (overused term, but appropriate here) #suptchat#k12prchat
A3: Social media has empowered all staff to take part in telling our story. Classroom experiences are shared everyday. Proud of @MiddletownOH staff for showcasing the positive. #suptchat#K12PRchat#ThisIsWe
A5: Constant info to share the easiest ways to communicate w/ parents & Ss. MODEL for staff & community w/ blogging, radio show, podcast, updates. There’s just always a chance to speak/ model truth & transparency #K12PRChat#Suptchat
A5: Provide time, resources, and opportunities to get better. It starts with a small group of people willing to try something new. When the word gets out the group grows astronomically. #SuptChat
A5: Staff PD during Tiger Academy professional development days, new staff hire orientations, online trainings, and best-practice tips and reminders in our Full Circle Staff Monthly Newsletter. #K12PRchat#SuptChat
A4: Writing out responses to various crisis and keeping them in a folder so they don't have to be written out during times of crisis and when emotions are running high. #k12prchat#suptchat
A5: we are developing PD for social media usage & policy compliance for in service days (several sessions facilitated by teacher-leaders), discussions at admin meetings to build consistency for our staff, model it, acknowledge people when they do it well! #suptchat#K12PRChat
Just like twitter. It’s one tool / avenue / way to chat. Certainly not the end-all-be-all, but used… just like a text or an IG post. #suptchat#k12prchat
A3: Social media is a critical communication tool but I have to remind myself it is not the only communication tool and to continue to diversify our communications. #suptchat
A2: increased followership is one way. @tfd215 we are looking to start a co-school newspaper with combined student efforts from @north_tf and @TFSouthTweets#SuptChat
Unfortunately this is a necessary evil of any social media platform. I’d say the good outweighs the bad with swift action. #suptchat#K12PRChat#PromoteGreatness
A4: We have established a dedicated safety and security committee including parents, staff, community first responders, post appropriate info on website, and use our rapid communication programs. Several of our admins participate in PIO trainings. #suptchat#K12PRChat
Q1: What do see as the most significant issues facing superintendents and communication/school PR/information officers? #SuptChat#K12PRChat@npolyak@cateked
#Suptchat A6 By providing consistent and frequent communication you positively impact culture by not allowing for those voids to occur in which rumor and innuendo flourish.
A5: Providing communications and social media training for all staff is an area for improvement in my district. Looking for good ideas/resources. #suptchat
A6: How we respond and communicate deeply affects culture. It's not always what you say to people, but how you say it that they remember. Words are powerful. Recognizing and validating people goes a long way. #K12prchat#suptchat
A6: Clear communication saves your staff and parents time and provides them with the clarity and information they need. The more you communicate and share, the better your stakeholders can support and do their work effectively. Again, CLARITY IS KEY!!! #SuptChat#K12PRChat
A6: Communication impacts culture in many ways: people feel like they are in on things via clear communication; two-way communication improves culture; making changes based upon input too
#suptchat#K12PRChat
A6:Communication is key to creating and sustaining culture. It is key to have effective 2 way communication - and within a campus or district, that means many different ways and methods must be utilized! It must be consistent.
#SuptChat#K12PRChat
A5 Through technology workshops, hands on roll out of security plan and safety drills.
Slow process that needs constant reinforcement.
#LeadersMatter#SuptChat
A6: Communication is crucial to growing and building culture! We do amazing things at school, in & out of the classroom, & it's imperative that our community has the opportunity to know what's taking place and share in our story! Clear communication is key. #Suptchat
Believe it or not, modeling will work here, too. E.G. I recently spotted a great example of making presentations before a governing body with a different political entity. I can offer up that video of do it this way. #suptchat#k12prchat
A6: Every single communication (interaction) impacts culture. It happens in person, email, social media, telephone, body language etc. We control how we communicate, be purposeful about it. #Suptchat#K12PRChat
A6: Communication & Culture are inextricably linked. I like @QShepherd's recent statement about shifting from a place of being "Closed & Knowing" to "Open and Learning". In a culture of open communication, we all learn!
#suptchat#k12prchat#exchangetochange#bringpeopletogether
A6 lack of communication can have a negative impact, too much communication can overwhelm... need to have just the right amount, through the platforms that your community uses #suptchat
A6: #CultureCounts every single day! Communication is trust & a trusted culture is the absolute foundation of everything w/ people. The impact of communication on this is far reaching! #K12PRchat#SuptChat
A6) If you are not communicating to your stakeholders you are doing a disservice to your community.
UNLESS…
the BOE has policy that orders you NOT to use social media. That’s my current situation & I’m totally fine with that.
Again, meet people where they are.
#suptchat
A6: Communication and culture are dependent upon one another. The academic experience we habitually communicate and provide verbally and nonverbally to our students, peers, parents, and community defines who we are and how we do it. #K12PRchat#SuptChat
A3: Social media has allowed our staff to share stories from their classrooms! Our @DPS109 staff is great at sharing stories through #Engage109! #K12PRChat#SuptChat
A5: We've done a big push to promote Twitter, thanks to @mikelubelfeld & @npolyak ! More and more staff are embracing it and using it for messaging and "branding" our good work. Lots of positive feedback on this one and more and more staff on board. #SuptChat#K12PRChat
A6: Effective communication at all levels happens through transparency and timely notifications. Culture is all about trust and effective leadership. #Suptchat
A6: Especially in today's world, if there is a gap of information, people will make up their own truths. It's been said a million times, but still needs repeating for those in the back, if you're not telling your story, someone else is. #k12prchat#suptchat
A6: I reached out to @mcconnellaw yesterday to get his slide deck from Triple I on ed tech...why? Because it not only had great content, but one of the best Ignite sessions I've ever seen and we remembered the impact- that's great communication and telling your story! #suptchat
A6 Communication seems to have taken on a life of its own. People seem to feel that if it is not documented it didn't happen. This gives the impression that everything communicated is true and accurate.
#LeadersMatter#SuptChat
A6: I think communication directly impacts culture! When the community sees and hears about all of the great things happening at your school, they start to believe it. You can’t fake it - but you can amplify the message! #SuptChat#K12PRchat
A6: Communication is necessary to impact a positive culture. Focus on using different methods to communicate. Sometimes I nice handwritten note makes the biggest impact.
#SuptChat
Q6 - what kind of culture can you have w/o communication? I see our districts social media as a constant celebration of teaching and learning in our schools. It also can be used for PD. #suptchat
A7: @AASAHQ & @NSPRA guide & support the work of our professions. How do you tap into their resources? Read and write for @AASAHQ journal, lead programming for & w/AASA support PD through both orgs too for my team
#SuptChat#K12PRChat
A7: Fortunate to be closely connected with @NSPRA. This organization is so powerful because it is filled with bright individuals who immediately support without question. All you must do is reach out and ask the question whether by e-mail, phone or website.
#suptchat#K12prchat
A7: Reading what they put out in periodicals, following their social media feeds, participating in interactive chatlaborations like this, provides plenty of resources. #suptchat#k12prchat
A4. Big for us has been having meetings with secondary students, all parents to explain the partnerships designed for safety & the services we offer. Plus, we hosted student listening sessions to see how they interpret our actions & see if it needs change. #SuptChat#K12PRChat
A7: I'm here, right? I have met so many wonderful people through my @NSPRA and @AASAHQ digital connections. I would not be half the communicator I am without my network of support. #k12prchat#suptchat
A7 - I love @NSPRA - amazing resources and the best annual conference available. I just love the people... So many great connections. Hey - #k12prchat was born out if a @NSPRA Conference, right?!?! #SuptChat
I agree 100%. We had an incident where we had to evacuate. Between a text alert assuring safety and social media outreach we had minimal calls. #K12PRChat#SuptChat
A7: I don't, really. I don't know if I've considered them as speaking to the specifics of the principalship. Any insight on this form the group? #SuptChat#K12PRChat
A7: If you’re not using @NSPRA Goldmine, you’re doing your communications planning a disservice. A treasure trove of resources, scholarly research, and materials on hot button topics affecting schools in 2018. #K12PRchat#SuptChat
A6: Communication has an immense impact on culture. Being transparent and timely with your communication builds trust with your employees and your community. #K12PRChat#SuptChat
A3. In our district, we started on social after a tragedy struck and wiped out our comms. Social was the only way to communicate. We have refined our approach and tighten our writing in the ensuing years. #SuptChat#K12PRChat
A7: I really appreciate the support and accessibility of everyone at @IllinoisASA and @AASAHQ. Great publications and sharing but also very accessible when needed. #suptchat#K12PRchat
A7) If you’re not on the @AASAHQ Voxer groups, get on them. It’s tapping a vein of awesomeness. I also suggest you taking advantage of the many groups AASA has… including the Digital Consortium. It’s been a game changer for me. #suptchat#k12prchat
Staff need to know that they are an important part of messaging our schools. We need to celebrate the awesome at all levels. Time to use athletics as a model and bring the same attention to other domains. The superintendent can't do this alone!
A7: I use the resources such as these Twitter chats, @INSPRABoard Tips and Tactics and the @NSPRA national conference to connect with colleagues and use them as a resource throughout the year when I have questions.
#K12PRChat#SuptChat
A7: Read/share the blogs and articles. I know I need to take the challenge to submit pieces to do my part to contribute. Thanks for the push! #suptchat#K12PRchat#ThisIsWe
A7. Honestly, it has been forming connections through @NSPRA which has been key for me. I networked at the seminar and connected through Twitter to meet colleagues and ask questions. I now count some of them among my dearest friends. #SuptChat#K12PRChat
A8: I am always thankful for @INSPRABoard for their support as well as my trusted colleagues in @62schools who teach me new things every day. And at the end of the day, some words of inspiration from @BreneBrown
are always welcome. #suptchat#K12prchat
A8: My PLN here at Twitter has been very helpful. Again, another shout out to @mikelubelfeld & @npolyak for their guidance and insight. And seriously, can somebody help me understand Voxer? #SuptChat#K12PRChat
A7: NSPRA Connect is awesome! Also, love the connections I've made through #K12prchat & at the annual conference last summer. Can't wait 'til DC! #k12prchat#suptchat
A7: Best resource there is: @NSPRA Seminar. Can’t wait to see the lineup of learning for #NSPRA19! Have you submitted your presentation proposal yet? #K12PRChat#Suptchat
A8: I would highlight our partnership with Spot On Productions. Professional videos delivering controlled stories have truly transformed our communications. #ReturnOnInvestiment#suptchat#K12PRchat#ThisIsWe
A8: A shout out to my fellow @WSPRA Board members who work tirelessly as a volunteer organization to improve communication in all Wisconsin Schools to benefit students. #k12prchat#suptchat
A6: I had a great discussion with @ScottKuffel on this very topic today. In @EMSD37 we are working to create more opportunities for feedback that improves collaboration thus impacting collective efficacy in our organization. #SuptChat#k12prchat
Great idea! I'd like to try this in my district. I would love to get more staff on twitter to provide a medium for sharing information between staff in different departments and buildings. What do you think @WickedDecent? #suptchat;
A8) I use my tribe. Many folks who are (somewhat still) on this platform have migrated to other platforms where it’s more concise and personal. I’m a fan of Voxer & Telegram. The biggest takeway:
DON’T REINVENT THE WHEEL WHEN THE TRIBE HAS A TIRESHOP.
#suptchat#k12prchat
We look forward to seeing you on January 2, 2019 for a #suptchat focused on equity leadership
#K12PRChat will be back on 1/8/19
Thanks for the chatlaboration!
A8. Whether you are a superintendent or a PR pro, you must connect with your peers who live in different locales as you! They can provide an objective opinion that isn't constrained by local politics, etc. to help you see a good decision more clearly. #SuptChat#K12PRChat
I would also add, that those connection are strengthened when you are a member of a professional association like @AASAHQ or @NSPRA. #SuptChat#K12PRChat
A6 Communication is foundational to how an organization's culture is created. Intentional consistency and trust tenets...honesty, transparency, reliability, benevolence, and competence...are central to growing a positive culture. #Suptchat
A8: Partnering with @Apptegy has significantly increased our communication and allows us to do so via multiple platforms. It’s been a game changer for us. #suptchat
A8: we had @Joe_Sanfelippo as a speaker and his message of positive communication was very powerful. Also making sure our outgoing communications go through several filters before being released. #Suptchat#K12PRChat
One more...we must never forget that culture underscores all else. Without an open environment where we are safe to express ourselves and build authentic relationships, we are limited in many, many ways. #suptchat#k12prchat
A8) I use my tribe. Many folks who are (somewhat still) on this platform have migrated to other platforms where it’s more concise and personal. I’m a fan of Voxer & Telegram. The biggest takeway:
DON’T REINVENT THE WHEEL WHEN THE TRIBE HAS A TIRESHOP.
#suptchat#k12prchat
Because this about communication, I’m going to put a plug in for @courageousdove. His work helps us address conversations around race. A must!! #suptchat
A8: Twitter has been a game changer in terms of the learning. Let’s spend less time debating how it should be used and realize that it’s A resource. Not THE resource. Use it how you want and grow...we lead learning organizations, people. Let’s lead the learning in them. #suptchat
A8: Too many for Twitter! My SW Ohio PR group, MOSPRA FB group (thanks for adopting me), @WheelerCFB - hope you're presenting in DC! #k12prchat#suptchat
We look forward to seeing you on January 2, 2019 for a #suptchat focused on equity leadership
#K12PRChat will be back on 1/8/19
Thanks for the chatlaboration!
Thanks, all. The Superintendent and #schoolpr pro relationship is one of the most important in the district. Great discussions like this prove why! #suptchat#k12prchat
A8.When I was a principal, the HR Director from our corporate community partner was always hands on whenever they were at the school. She told me how it took her about 5-7 years to strengthen the company's culture. Studying how others maximize impact is helpful.#Suptchat
A new school year, another edtech stack. In this webinar, learn how superintendents and tech leaders can align their initiatives to ensure the district’s systems are impacting student success. https://t.co/LRmZygjtan
A1 part 2: The most significant issues facing superintendents and communication/school PR/information officers today are also learning to accept a few negaholics on social media do NOT mean that they are right and you are wrong! #SuptChat#K12PRChat Resist the urge to respond.
Best cure is to drown out the negatives with positives! Why districts should have an active presence online. Otherwise you're leaving your story to others... who can take it in whatever direction they want. #K12PRchat#suptchat
A1 part 2: The most significant issues facing superintendents and communication/school PR/information officers today are also learning to accept a few negaholics on social media do NOT mean that they are right and you are wrong! #SuptChat#K12PRChat Resist the urge to respond.
It's about the ability to shape the narrative and have your stakeholders (families, teachers, community members) do the work for you and tell your district's story. #SuptChat#K12PRChat
What this really means is that you leverage the credibility of your stakeholders to share key messages in their own words. (And sometimes, if you're lucky, they end up adopting your language.) #SuptChat#K12PRChat
A6: Communication and culture are dependent upon one another. The academic experience we habitually communicate and provide verbally and nonverbally to our students, peers, parents, and community defines who we are and how we do it. #K12PRchat#SuptChat
I would advise focusing on outcomes (attendance, participation, registration) rather than outputs (number of emails, RTs, Facebook followers). Outputs mean little when you are trying to make a difference for kids, families and teachers. #SuptChat#K12PRChat
A6: Every single communication (interaction) impacts culture. It happens in person, email, social media, telephone, body language etc. We control how we communicate, be purposeful about it. #Suptchat#K12PRChat
