#K12PRchat Archive | Participate

BBDaneDell - Moderator Mar 7 @ 8:00 PM EST

Welcome our special guest to #k12prchat today. The great @sandycokeley. If you like to read, there are some very nice things said below.

BBDaneDell - Moderator Mar 7 @ 8:00 PM EST

Welcome to #k12prchat. Give a big welcome to our special guest @sandycokeley from @scopesurveys. Also, don't forget to answer Question 0

BBDaneDell - Moderator Mar 7 @ 8:00 PM EST

And more awesome IRL too. Which is impressive, cause you are pretty awesome on twitter too. #k12prchat

sjmenefee Mar 7 @ 7:51 PM EST

Quick intro... Hi! I'm Sarah-Jane from Texas. I'm a @tspra & @NSPRA member & I'm taller than I look on Twitter. 😂 #k12prchat #nicetomeetyou

Rockshot_Joelle Mar 7 @ 8:01 PM EST

A0: Improving. #k12prchat

sjmenefee Mar 7 @ 8:02 PM EST

A0: Intermediate. 🤔 (Learning more and more every day. Certainly not an expert.) #k12prchat

rlatham91 Mar 7 @ 8:02 PM EST

A0: Somewhat. #k12prchat

TheEimer Mar 7 @ 8:02 PM EST

A0: Intermediate. I’ve sent a few surveys, but would like to learn how to increase participation & better communicate results #K12PRchat

shanehaggerty Mar 7 @ 8:02 PM EST

A0: Shane from @TollesTech and my comfort level in one word is: Bigly (or is it Big League?) 🤔 #k12prchat

In reply to @TollesTech

EdTechMack Mar 7 @ 8:02 PM EST

A0: Um...one word? Average. I guess. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:02 PM EST

I could always be better at survey design, but I live for the numbers. I like data more cause its what people actually do. #k12prchat

rlatham91 Mar 7 @ 8:03 PM EST

A0: Somewhat #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:00 PM EST

Welcome to #k12prchat. Give a big welcome to our special guest @sandycokeley from @scopesurveys. Also, don't forget to answer Question 0

BBDaneDell - Moderator Mar 7 @ 8:03 PM EST

Arent we all #k12prchat

In reply to @Rockshot_Joelle

mcronk4875 Mar 7 @ 8:03 PM EST

A0: Competent! #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:03 PM EST

But you are good at fighting crime in the tough streets of Baltimore #TheWire #k12prchat

In reply to @sjmenefee

share_goodness_ Mar 7 @ 8:04 PM EST

A0: ehhhhhhh (I can make some pretty cute surveys!) #k12prchat

AMThublin Mar 7 @ 8:04 PM EST

A0: AM from @rcsraiders here. And, I'd say...behind #k12prchat

In reply to @rcsraiders

BBDaneDell - Moderator Mar 7 @ 8:05 PM EST

Question 1 #k12prchat

delainanicole Mar 7 @ 8:05 PM EST

A0: Questioning #K12PRchat

k_beach Mar 7 @ 8:05 PM EST

A1 Unfortunately: lackluster. I survey and understand importance, but don't feel I have a robust plan. #k12prchat

shanehaggerty Mar 7 @ 8:06 PM EST

This is me. I am not survey design expert, but am pretty good at utilizing data for decision-making and adjustments. #k12prchat

In reply to @BBDaneDell

EdTechMack Mar 7 @ 8:06 PM EST

My worry is survey fatigue/apathy. Timing. Is. Everything. Well, & order of ?s. And design of ?s. Aaaahhhh! #k12prchat

In reply to @BBDaneDell

EdTechMack Mar 7 @ 8:06 PM EST

Ooh -- that's a word I like for me, too! #k12prchat

In reply to @k_beach

TheEimer Mar 7 @ 8:06 PM EST

A1: We used Parent/Teacher Voice surveys to plan new websites & see what communication methods are used/preferred in district #K12PRchat

k_beach Mar 7 @ 8:06 PM EST

Oops, my last A1 was A0. #k12prchat

DorreenDembski Mar 7 @ 8:06 PM EST

A0: welcome @sandycokeley Competent is a good word. #K12prchat

In reply to @sandycokeley

bsnicol2 Mar 7 @ 8:07 PM EST

A0. Brian from Green Bay checking in for #K12PRchat - very comfortable with surveys/data from my teaching background. Crucial for #SchoolPR

BBDaneDell - Moderator Mar 7 @ 8:00 PM EST

Welcome to #k12prchat. Give a big welcome to our special guest @sandycokeley from @scopesurveys. Also, don't forget to answer Question 0

Rockshot_Joelle Mar 7 @ 8:07 PM EST

A1: After 6 months on the job, community satisfaction for school communication was at 84%. I was halftime then, full time now. #k12prchat

delainanicole Mar 7 @ 8:07 PM EST

A1: Sometimes they give me a clearer picture of what my focus should be. #K12PRchat

share_goodness_ Mar 7 @ 8:07 PM EST

A1: data derived from surveys is the best way to research and influence effective change. #K12PRchat

sjmenefee Mar 7 @ 8:07 PM EST

A1: To gauge interest in SM platforms. We want to consider if our audience wants to engage before jumping on something new. #k12prchat

k_beach Mar 7 @ 8:07 PM EST

A1. Inform what we do (or opt not to do). Comms Audit before I was hired told us that ppl actually recognized/wanted our newsltr #k12prchat

EdTechMack Mar 7 @ 8:08 PM EST

A1: Learned ways our staff, parents, & community want to receive information. Waiting on latest audit now! #k12prchat

sjmenefee Mar 7 @ 8:08 PM EST

A1: Internal surveys help us measure what staff support is needed for the software and marketing tools we use. ⚖️ #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:08 PM EST

Surveys have alerted me of trends and changing behavior/desires. Especially when they are sent out over multiple years. #k12prchat

TheEimer Mar 7 @ 8:08 PM EST

A1: We also partnered w/ @BrightBytes to measure student & staff use of tech in school & at home to support our 1:1 initiative! #K12PRchat

In reply to @BrightBytes

sjmenefee Mar 7 @ 8:09 PM EST

A1: We recently redesigned our website based on analytics and website testing surveys. More here: https://t.co/PfKLHo0fzh #k12prchat

mcronk4875 Mar 7 @ 8:09 PM EST

A1: We use surveys with staff to gauge satisfaction and areas of improvement. Same with stakeholders when it comes to program. #k12prchat

rlatham91 Mar 7 @ 8:09 PM EST

A1: We have used surveys to guide our direction and planning based on opinions/thoughts from our parents and community. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:05 PM EST

Question 1 #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:09 PM EST

Short surveys are best. Way too many surveys are long and thus at some point the taker isn't thinking about answers #k12prchat

In reply to @EdTechMack

DorreenDembski Mar 7 @ 8:09 PM EST

A1: Try to understand the priority issues are important for the folks we want to reach and then think how to best do that #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:10 PM EST

Probably a major reason to do them. They do bring things into focus. They take some guess work out of it. #k12prchat

delainanicole Mar 7 @ 8:07 PM EST

A1: Sometimes they give me a clearer picture of what my focus should be. #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:11 PM EST

Don't forget to look at actual analytics and see where behavior doesn't match survey results and find out why. #k12prchat

sandycokeley Mar 7 @ 8:11 PM EST

#k12prchat Data and Surveys should be BFFs - they fulfill both R-Research and E-Evaluation

AMThublin Mar 7 @ 8:11 PM EST

THIS👏RIGHT👏HERE...just b/c it works for one district doesn't mean it'll work for yours! #k12prchat

sjmenefee Mar 7 @ 8:09 PM EST

A1: We recently redesigned our website based on analytics and website testing surveys. More here: https://t.co/PfKLHo0fzh #k12prchat

shanehaggerty Mar 7 @ 8:11 PM EST

A1: Help set direction for re-branding, provide direction in enrollment & retention trends, help set purchasing decisions & more #k12prchat

AngelaDuitch Mar 7 @ 8:12 PM EST

A0: apprehensive #k12prchat

EdTechMack Mar 7 @ 8:12 PM EST

We have talked about creating a survey calendar -- Need to time how often we survey! Too many from ea dept/bldg/tchr. #k12prchat

In reply to @BBDaneDell

bsnicol2 Mar 7 @ 8:12 PM EST

A1. Surveys and data light the path we choose and help us see obstacles or shortcuts. #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:05 PM EST

Question 1 #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:13 PM EST

Question 2 #k12prchat

mcronk4875 Mar 7 @ 8:13 PM EST

We've also used surveys to provide student choice in instruction, providing instructional options and gathering feedback. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:13 PM EST

I love this imagery. It's true, they shouldn't compete, but be equal partners. #k12prchat

sandycokeley Mar 7 @ 8:11 PM EST

#k12prchat Data and Surveys should be BFFs - they fulfill both R-Research and E-Evaluation

share_goodness_ Mar 7 @ 8:13 PM EST

A2: perhaps school PRs shy away from surveys due to the lack of knowledge on utilizing the data to drive progress. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:13 PM EST

Luckily, you have some people here that can help. Myself included, but @sandycokeley really is an expert. #k12prchat

In reply to @AngelaDuitch, @sandycokeley

delainanicole Mar 7 @ 8:13 PM EST

Until they bring up even more questions than they answer! #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:10 PM EST
Probably a major reason to do them. They do bring things into focus. They take some guess work out of it. #k12prchat
- delainanicole Mar 7 @ 8:07 PM EST
  
  A1: Sometimes they give me a clearer picture of what my focus should be. #K12PRchat

kimtracyprince Mar 7 @ 8:14 PM EST

.@BBDaneDell When you say data, are you referring to the data acquired FROM the survey? Or something else? #k12prchat

In reply to @BBDaneDell

sjmenefee Mar 7 @ 8:14 PM EST

A2: It's difficult to know what data is important to focus on & how to extrapolate it. Confession: I got my only C in stats. 📈⁉️😣 #k12prchat

mcronk4875 Mar 7 @ 8:14 PM EST

A2: I think it is important if you ask the question, you be willing to do something with the info. Hard to guarantee that! #k12prchat

EdTechMack Mar 7 @ 8:14 PM EST

A2: Afraid to get the answers they "don't" want. Aka, fams want texts, not phone calls. Fams want more social, not paper...etc. #k12prchat

AngelaDuitch Mar 7 @ 8:14 PM EST

A1: Guides planning and directs the efforts #k12prchat

Rockshot_Joelle Mar 7 @ 8:14 PM EST

A2: Afraid they'd have to follow through on things they might not want to. Quick way to lose trust is to not walk the walk. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:14 PM EST

Also, don't forget that you can utilize sampling. Don't have to ask everyone, everytime. #k12prchat

EdTechMack Mar 7 @ 8:12 PM EST

We have talked about creating a survey calendar -- Need to time how often we survey! Too many from ea dept/bldg/tchr. #k12prchat
In reply to @BBDaneDell

EdTechMack Mar 7 @ 8:15 PM EST

I really want to see them before they send. Chances are, we have already asked that ? before and have data they want. #k12prchat

In reply to @BBDaneDell

christy_mcgee Mar 7 @ 8:15 PM EST

#k12prchat A1, just launched our first districtwide parent survey and can't wait to see results/directing it provides across board.

rlatham91 Mar 7 @ 8:15 PM EST

I agree! #k12prchat

share_goodness_ Mar 7 @ 8:13 PM EST

A2: perhaps school PRs shy away from surveys due to the lack of knowledge on utilizing the data to drive progress. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:15 PM EST

Something else, like actual analytics on usage. Email open rates etc. It's on thing to say you like something, another to use it. #k12prchat

kimtracyprince Mar 7 @ 8:14 PM EST

.@BBDaneDell When you say data, are you referring to the data acquired FROM the survey? Or something else? #k12prchat
In reply to @BBDaneDell

delainanicole Mar 7 @ 8:16 PM EST

A2: Too many surveys exist. Hard to know if you're asking questions in right way w/out skewing answers. Paralysis by analysis. #K12PRchat

TheEimer Mar 7 @ 8:16 PM EST

A2: Finding the right method to distribute surveys to maximize participation across a diverse audience, without spamming #K12PRchat

Rockshot_Joelle Mar 7 @ 8:16 PM EST

A2: Also maybe scared it could drive tough/uncomfortable convos with their supers/bosses. Might not be on the same page. #k12prchat

share_goodness_ Mar 7 @ 8:16 PM EST

I love this. We are working on making adjustments to our #fsusd website utilizing survey results to different audiences. #k12prchat

sjmenefee Mar 7 @ 8:09 PM EST

A1: We recently redesigned our website based on analytics and website testing surveys. More here: https://t.co/PfKLHo0fzh #k12prchat

christy_mcgee Mar 7 @ 8:16 PM EST

A2, when the results possibly won't match up with what we want to do or the new tool we are eyeing... #k12prchat

bsnicol2 Mar 7 @ 8:16 PM EST

A2. Surveys+analysis are significant investments. Sharing good news, the dividends. But sometimes the answers are hard to hear. #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:13 PM EST

Question 2 #k12prchat

AngelaDuitch Mar 7 @ 8:16 PM EST

A2: sometimes the time given does allow all the research truly needed #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:16 PM EST

Communications and Public Relations are not natural partners with Data, but in the bringing the two together there is great value #k12prchat

delainanicole Mar 7 @ 8:17 PM EST

A2: Hard to know if the answers you get are really the data you need. #k12prchat

christy_mcgee Mar 7 @ 8:17 PM EST

Yes, this is scary! How often, about what, when... to survey??? #k12prchat

delainanicole Mar 7 @ 8:16 PM EST

A2: Too many surveys exist. Hard to know if you're asking questions in right way w/out skewing answers. Paralysis by analysis. #K12PRchat

sjohnson8898 Mar 7 @ 8:17 PM EST

A1: I think it is a great preassessment at where need to move in our every area of our school #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:17 PM EST

The world of opportunity, also known as the world of work. #k12prchat

In reply to @delainanicole

AngelaDuitch Mar 7 @ 8:18 PM EST

How do you survey to get the most attention in a world of short attention spans? #k12prchat

judi70 Mar 7 @ 8:18 PM EST

A2:Reason could be lack of support from higher ups. #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:18 PM EST

Perhaps this is an opportunity for some great professional development, right @NSPRA? #k12prchat

In reply to @NSPRA

share_goodness_ Mar 7 @ 8:13 PM EST

A2: perhaps school PRs shy away from surveys due to the lack of knowledge on utilizing the data to drive progress. #k12prchat

kimtracyprince Mar 7 @ 8:19 PM EST

A2: How to organize all the surveys sent out from different directions across a whole district? #k12prchat

sjohnson8898 Mar 7 @ 8:19 PM EST

A2: you have to build a transparent culture,or no one will trust that their voice matters #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:19 PM EST

This is where I think comparing to analytics as much as possible is beneficial. It helps focus to have two points. #k12prchat

In reply to @delainanicole

delainanicole Mar 7 @ 8:19 PM EST

A2: Also hard to know if you're getting data from ALL types of community, or just the ones who read email or are on social media? #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:19 PM EST

The answers are sometimes scary, but "No growth in comfort, no comfort in growth." #k12prchat

bsnicol2 Mar 7 @ 8:16 PM EST
A2. Surveys+analysis are significant investments. Sharing good news, the dividends. But sometimes the answers are hard to hear. #K12PRchat
- BBDaneDell - Moderator Mar 7 @ 8:13 PM EST
  
  Question 2 #k12prchat

delainanicole Mar 7 @ 8:20 PM EST

A2: Basically, I don't trust that I know how to do it right. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:21 PM EST

Question 3 #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:21 PM EST

Short surveys where possible help a lot. This isn't a standardized test. #k12prchat

In reply to @AngelaDuitch

christy_mcgee Mar 7 @ 8:21 PM EST

A2, fear and/or goal around reaching diverse audiences, including naysayers. #k12prchat

share_goodness_ Mar 7 @ 8:22 PM EST

A3: Wish I knew more about displaying the data to support my work. I'm good at collecting&taking action, less so at reporting it. #K12PRchat

Rockshot_Joelle Mar 7 @ 8:22 PM EST

A3: I don't think I've ever had PD on how to do it properly. I've heard from survey companies at conferences, but not PR pros. #k12prchat

mcronk4875 Mar 7 @ 8:22 PM EST

A3: Writing questions that get great results without leading! #k12prchat

TheEimer Mar 7 @ 8:22 PM EST

A3: Which methods of sending surveys get the most participation; how best to format questions to not skew data #K12PRchat

sandycokeley Mar 7 @ 8:22 PM EST

#k12prchat Using data and surveys is like stepping on scale…less intimidating when u know u’ve been following the plan

lesleybruinton Mar 7 @ 8:23 PM EST

A4. Great tips for increasing participation without being spammy. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:21 PM EST

Question 3 #k12prchat

delainanicole Mar 7 @ 8:23 PM EST

A3: Um, everything. LOL. How to avoid bias (by how you ask q's and how you distribute). How to analyze. #K12PRchat

EdTechMack Mar 7 @ 8:24 PM EST

Survey data is eye-opening. Chances are, change needed -- & realize our parents are not "our parents."😉 #2017not1987 #k12prchat

In reply to @AMThublin

rlatham91 Mar 7 @ 8:24 PM EST

Same here! #k12prchat

Rockshot_Joelle Mar 7 @ 8:22 PM EST

A3: I don't think I've ever had PD on how to do it properly. I've heard from survey companies at conferences, but not PR pros. #k12prchat

kimtracyprince Mar 7 @ 8:24 PM EST

A3: I would definitely benefit from Surveys/Data 101! #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:21 PM EST

Question 3 #k12prchat

AdriJLeon Mar 7 @ 8:25 PM EST

A2: Time #k12prchat

delainanicole Mar 7 @ 8:25 PM EST

So much this. #K12PRchat

Rockshot_Joelle Mar 7 @ 8:22 PM EST

A3: I don't think I've ever had PD on how to do it properly. I've heard from survey companies at conferences, but not PR pros. #k12prchat

share_goodness_ Mar 7 @ 8:25 PM EST

thank you! Looking forward to trying again through that lens! #k12prchat

In reply to @sandycokeley

AMThublin Mar 7 @ 8:25 PM EST

So so good! #k12prchat

In reply to @EdTechMack

ShawnMcKillop Mar 7 @ 8:26 PM EST

Agreed! & when you know you have a purpose to evaluate a larger communication effort, it's more exciting when u get the results! #k12prchat

sandycokeley Mar 7 @ 8:22 PM EST

#k12prchat Using data and surveys is like stepping on scale…less intimidating when u know u’ve been following the plan

EdTechMack Mar 7 @ 8:26 PM EST

A3: Need to improve coordination across departments/buildings to avoid barrage of surveys for staff/families & duplicated data. #k12prchat

sandycokeley Mar 7 @ 8:26 PM EST

#k12prchat As with anything, if you are a novice, less is more. Don't take on too much. Make it short and relevant

DorreenDembski Mar 7 @ 8:26 PM EST

A3 #k12prchat School PR pros need to know how to publicly report out on results. Preplan that transparency will be expected.

gladiscbAPS Mar 7 @ 8:27 PM EST

Interested in collecting data to improve practices! How many is too many? How 2 get 2 the best Qs is a challenge #k12prchat

delainanicole Mar 7 @ 8:27 PM EST

How much of each demographic is an acceptable amount? @sandycokeley #K12PRchat

In reply to @sandycokeley

sandycokeley Mar 7 @ 8:22 PM EST

Inserting demographic questions helps a bit. Striving for higher participation narrows that concern and validate with qualitative research

lesleybruinton Mar 7 @ 8:27 PM EST

By partnering w/ @K12Insight over the past few years, I've learned a lot to build better surveys myself. #k12prchat

In reply to @kimtracyprince, @K12Insight

bsnicol2 Mar 7 @ 8:27 PM EST

A3. Question construction. Appropriate length. Choosing the right answer format to get actionable data. Driving participation. #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:21 PM EST

Question 3 #k12prchat

ShawnMcKillop Mar 7 @ 8:28 PM EST

A3: I wish I knew that it's better to stop & evaluate what u've done than jump into the next effort w/o knowing how u're doing #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:28 PM EST

@sandycokeley If you aren't excited for survey results, then you aren't doing it right or maybe I'm just a nerd. #k12prchat

In reply to @ShawnMcKillop, @sandycokeley

kimtracyprince Mar 7 @ 8:28 PM EST

.@RyanLVUSD some great ideas and questions about surveys and data here! #k12prchat

In reply to @RyanLVUSD

sjmenefee Mar 7 @ 8:28 PM EST

A3: More about writing good quantitative questions for surveys. We often have more qualitative/anecdotal questions. ❓=📈#k12prchat

BBDaneDell - Moderator Mar 7 @ 8:29 PM EST

Question 4 #k12prchat

sjmenefee Mar 7 @ 8:29 PM EST

A3: I've learned a lot about creating reports, tables & graphs in @msexcel, but there's more to learn! Making data work for you...#k12prchat

In reply to @msexcel

TheEimer Mar 7 @ 8:29 PM EST

A4: @BrightBytes provides “statistical significance” goals; we try for 10% survey response rate from parents, higher for staff #K12PRchat

In reply to @BrightBytes

EdTechMack Mar 7 @ 8:29 PM EST

This can be hairy w/ staff survey/data collection. Singletons don't like when results can be narrowed & ID "them." #k12prchat

In reply to @sandycokeley

BBDaneDell - Moderator Mar 7 @ 8:30 PM EST

I usually see after about 50 responses nothing changes. You get more data, but its usually the same #k12prchat

In reply to @delainanicole, @sandycokeley

Rockshot_Joelle Mar 7 @ 8:30 PM EST

A4: Wish I knew. Had some Board members that didn't take the data seriously cause it didn't conform to the % they had in mind. #k12prchat

kimtracyprince Mar 7 @ 8:30 PM EST

Idk, seems like you're among your own kind here... #k12prchat

In reply to @BBDaneDell, @ShawnMcKillop, @sandycokeley

BBDaneDell - Moderator Mar 7 @ 8:30 PM EST

Does anyone have a data person run multi-variable regressions on their data? That can be eye-opening. #k12prchat

share_goodness_ Mar 7 @ 8:30 PM EST

A4: we set goals to surpass previous year participation for our annual surveys. Each a loftier goal than last. #k12prchat

sjmenefee Mar 7 @ 8:30 PM EST

A4: We do the same/similar survey multiple times over time to track success--it depends on the desired outcomes. #k12prchat

lesleybruinton Mar 7 @ 8:30 PM EST

A4. When other stakeholders ask to use my data for THEIR work. #primaryresearchbecomessecondaryresearch #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:29 PM EST

Question 4 #k12prchat

delainanicole Mar 7 @ 8:31 PM EST

Yes. Although in at least 1 case the questions we needed in coordinated survey were diluted by other dept. Data wasn't useful. #K12PRchat

EdTechMack Mar 7 @ 8:26 PM EST

A3: Need to improve coordination across departments/buildings to avoid barrage of surveys for staff/families & duplicated data. #k12prchat

sjmenefee Mar 7 @ 8:32 PM EST

A4: If there's one thing I DID learn in stats it's the sample size doesn't have to be huge! 10-15% of the audience is still good. #k12prchat

share_goodness_ Mar 7 @ 8:33 PM EST

#K12PRchat #GOALS

lesleybruinton Mar 7 @ 8:30 PM EST
A4. When other stakeholders ask to use my data for THEIR work. #primaryresearchbecomessecondaryresearch #k12prchat
- BBDaneDell - Moderator Mar 7 @ 8:29 PM EST
  
  Question 4 #k12prchat

AdriJLeon Mar 7 @ 8:33 PM EST

A4: It helps to have an objective in mind before you survey #K12PRchat

ShawnMcKillop Mar 7 @ 8:35 PM EST

A4: It's good to have clear, measurable objectives. But w/o baseline data, you're just guessing. And guessing is no way to assess #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:35 PM EST

Most of the time, sample size only is there to satisfy senior leadership. If no new information is coming, it big enough. #k12prchat

sjmenefee Mar 7 @ 8:32 PM EST

A4: If there's one thing I DID learn in stats it's the sample size doesn't have to be huge! 10-15% of the audience is still good. #k12prchat

delainanicole Mar 7 @ 8:35 PM EST

"Regressions" is a word treading into economist territory. Luckily I have a PhD economist hubby to run to. 😂 #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:30 PM EST

Does anyone have a data person run multi-variable regressions on their data? That can be eye-opening. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:35 PM EST

I think it is more important that you have the right sample than the right sample size. #k12prchat

sjmenefee Mar 7 @ 8:32 PM EST

A4: If there's one thing I DID learn in stats it's the sample size doesn't have to be huge! 10-15% of the audience is still good. #k12prchat

lesleybruinton Mar 7 @ 8:36 PM EST

I'm good with that as an idea. But I don't think it's appropriate to use that 10-15% to define the entire population. #k12prchat

In reply to @sjmenefee

sandycokeley Mar 7 @ 8:36 PM EST

#k12prchat A4: Identifying benchmarks requires consistent measuring across similar organizations

BBDaneDell - Moderator Mar 7 @ 8:37 PM EST

Question 5 #k12prchat

lesleybruinton Mar 7 @ 8:37 PM EST

LOL. Does he freelance?? 😂😂😂😂😂😂 #k12prchat

In reply to @delainanicole

sandycokeley Mar 7 @ 8:37 PM EST

#k12prchat Often say to districts - if 87% of your parents say you do a good job communicating during a crisis, is that good? How do u know

gladiscbAPS Mar 7 @ 8:37 PM EST

4: Success also involves reporting & using data 2inform decisions. Also building a culture of engaging stakeholders Cont.Improve #k12prchat

mcronk4875 Mar 7 @ 8:37 PM EST

A4: Depends on survey. For staff we try to get as many responses as possible. For others, enough that we reflect our population. #k12prchat

lesleybruinton Mar 7 @ 8:38 PM EST

A5. It's one thing to ask for the data; it's another thing to actually use it! #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:37 PM EST

Question 5 #k12prchat

sjmenefee Mar 7 @ 8:39 PM EST

A5: One of our comm goals is to increase awareness of who we are/what we do. SM analytics & surveys can add numbers to that. #k12prchat

Rockshot_Joelle Mar 7 @ 8:39 PM EST

A5: Just did open enrollment survey and found #2 reason for open enrolling in is better communication. We want OE trending up #k12prchat

kimtracyprince Mar 7 @ 8:39 PM EST

My example is: #ParentEd attendance is low. We're doing a survey to find out why/how to help increase it. Or is it even desired? #k12prchat

In reply to @BBDaneDell

BBDaneDell - Moderator Mar 7 @ 8:40 PM EST

Ask questions about what parents think about your district and then correlate those items. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:37 PM EST

Question 5 #k12prchat

sandycokeley Mar 7 @ 8:40 PM EST

#k12prchat Formula for Margin of Error: N/[1+(N x e2)] N:size of entire survey population e:% margin of error ur seeking in decimal format

sjmenefee Mar 7 @ 8:40 PM EST

What tools does your team use to collect and report on data? I'm always looking for ways to make it easy to understand. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:41 PM EST

Great example. Either they don't want it, or their is an issue causing low attendance. Perfect usage of a survey #k12prchat

In reply to @kimtracyprince

sandycokeley Mar 7 @ 8:42 PM EST

#k12prchat Sadly, true correlation - proving a relationship exists between one variable and another - often takes time. But worth it.

TheEimer Mar 7 @ 8:42 PM EST

A5: Start using Google Analytics to determine high-traffic areas of our website & how social media can help promote our site #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:42 PM EST

I know @evelynmccormack probably has some thoughts on this. @piktochart has been great on reporting of data. #k12prchat

sjmenefee Mar 7 @ 8:40 PM EST

What tools does your team use to collect and report on data? I'm always looking for ways to make it easy to understand. #k12prchat

sandycokeley Mar 7 @ 8:43 PM EST

#k12prchat Very simple example of correlating metrics - increased open rates on eblast about Parent U programs/increased attendance

lesleybruinton Mar 7 @ 8:44 PM EST

Test a variety of graphic depictions (bar, pie, scatter) to determine what makes it easier for you to explain quickly. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:42 PM EST
I know @evelynmccormack probably has some thoughts on this. @piktochart has been great on reporting of data. #k12prchat
- sjmenefee Mar 7 @ 8:40 PM EST
  
  What tools does your team use to collect and report on data? I'm always looking for ways to make it easy to understand. #k12prchat

AdriJLeon Mar 7 @ 8:44 PM EST

A5: When doing web redesign we survey visitors and look at analytics. Where do they say they're going vs. actually going? #K12PRchat

sandycokeley Mar 7 @ 8:44 PM EST

#k12prchat How do the process measures impact the outcomes measures?

kimtracyprince Mar 7 @ 8:44 PM EST

Google forms for surveys and reporting too #k12prchat

In reply to @sjmenefee

sjmenefee Mar 7 @ 8:44 PM EST

Has anyone looked at @googleanalytics' Data Studio? I need to spend a day or two playing with it. https://t.co/gBVQ1LIbAL #k12prchat

In reply to @googleanalytics

BBDaneDell - Moderator Mar 7 @ 8:45 PM EST

Question 6 #k12prchat

christy_mcgee Mar 7 @ 8:45 PM EST

#k12prchat A3: how to write awesome questions.

TheEimer Mar 7 @ 8:45 PM EST

A6: We use data in trainings to show how we incorporated staff/parent needs; also provided FAQ documents to answer any questions #K12PRchat

share_goodness_ Mar 7 @ 8:46 PM EST

A6: post &market results! If there is actionable feedback, circle back to communicate the action taken due to their feedback #K12PRchat

mcronk4875 Mar 7 @ 8:46 PM EST

A6: We share a summary report in our newsletters, letting people know next steps based on results. #k12prchat

Rockshot_Joelle Mar 7 @ 8:46 PM EST

A6: Direct email results, put on social, web, print newsletter, newspaper (if appropriate), share w/Board, supt's weekly video. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:46 PM EST

Admittedly, this is one I struggle with. I owe many people survey results. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:45 PM EST

Question 6 #k12prchat

delainanicole Mar 7 @ 8:47 PM EST

We have a giant Google spreadsheet where we manually pull in numbers from soc media, email newsletters, etc. #k12prchat

In reply to @sjmenefee

EdTechMack Mar 7 @ 8:47 PM EST

Collection: Yes to Google Forms! Also use Survey Monkey. Report: graphics in Forms, but not perfect. #k12prchat

In reply to @kimtracyprince, @sjmenefee

AdriJLeon Mar 7 @ 8:47 PM EST

Getting more out of SM and web analytics- another great idea for @NSPRA #schoolpr #K12PRchat

In reply to @NSPRA

sjmenefee Mar 7 @ 8:47 PM EST

Also, there are just a few options with it right now, but @canva's new chart options are really handy for simple data visuals. #k12prchat

lesleybruinton Mar 7 @ 8:48 PM EST

A6. Transparency is a must. You share it the same ways you requested it. #k12prchat

In reply to @BBDaneDell

sandycokeley Mar 7 @ 8:48 PM EST

#k12prchat A6: Thank them for participating. Review what they told you - good and bad - and what you plan to do about it.

mcronk4875 Mar 7 @ 8:48 PM EST

Best thing I ever heard,local company posts every result of their survey, letting employees mark things off as they are resolved. #k12prchat

christy_mcgee Mar 7 @ 8:48 PM EST

A6: our plan w new survey is post results online and report back to our parent acct comt... might do more depending on feedback #k12prchat

kimtracyprince Mar 7 @ 8:48 PM EST

I've been on the job for only 5 months so my spreadsheet isn't giant yet, but I do the same thing :) #k12prchat

In reply to @delainanicole, @sjmenefee

BBDaneDell - Moderator Mar 7 @ 8:49 PM EST

Don't forget that the formatting of a survey matters. Make it visually appealing so it doesn't feel so cumbersome. #k12prchat

EdTechMack Mar 7 @ 8:47 PM EST

Collection: Yes to Google Forms! Also use Survey Monkey. Report: graphics in Forms, but not perfect. #k12prchat
In reply to @kimtracyprince, @sjmenefee

sandycokeley Mar 7 @ 8:49 PM EST

#k12prchat A6. So many districts I go into I hear...we've done surveys before & never know results. My hubby was in corporate 41 yrs. Same

sjmenefee Mar 7 @ 8:49 PM EST

A6: Depends. Sometimes it's not necessary to share specific results. We will say if we're doing something based on feedback. 📊 #k12prchat

AngelaDuitch Mar 7 @ 8:49 PM EST

A6: Important that participants know you're listening and incorporating suggestions - communication about making changes. #k12prchat

ShawnMcKillop Mar 7 @ 8:49 PM EST

Measure social media w analytics & in order of importance: 1.Original posts taging u/# 2. Follow count 3. Likes/RT 4. Impressions #k12prchat

sandycokeley Mar 7 @ 8:50 PM EST

#k12prchat A6: Usually need different levels of reports for different audiences

BBDaneDell - Moderator Mar 7 @ 8:50 PM EST

Transparency, while painful at times, usually is the best strategy. That pain can be really bad though. #k12prchat

mcronk4875 Mar 7 @ 8:48 PM EST

Best thing I ever heard,local company posts every result of their survey, letting employees mark things off as they are resolved. #k12prchat

AdriJLeon Mar 7 @ 8:50 PM EST

A6: Share the results after the survey and then remind stakeholders of those results if and when you take action #K12PRchat

BBDaneDell - Moderator Mar 7 @ 8:51 PM EST

You can also give weights to categories of interactions to help you know at a glance how well you are doing. #k12prchat

ShawnMcKillop Mar 7 @ 8:49 PM EST

Measure social media w analytics & in order of importance: 1.Original posts taging u/# 2. Follow count 3. Likes/RT 4. Impressions #k12prchat

delainanicole Mar 7 @ 8:51 PM EST

IOW, graphic design matters 😁 #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:49 PM EST
Don't forget that the formatting of a survey matters. Make it visually appealing so it doesn't feel so cumbersome. #k12prchat
- EdTechMack Mar 7 @ 8:47 PM EST
  
  Collection: Yes to Google Forms! Also use Survey Monkey. Report: graphics in Forms, but not perfect. #k12prchat
  In reply to @kimtracyprince, @sjmenefee

lesleybruinton Mar 7 @ 8:51 PM EST

A6. One thing I enjoy is implementing the feedback and then announcing how you used it to drive decision-making. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:45 PM EST

Question 6 #k12prchat

mcronk4875 Mar 7 @ 8:52 PM EST

@sandycokely This company points to this as a key factor in being voted a "Best Place to Work". #k12prchat

In reply to @BBDaneDell

kimtracyprince Mar 7 @ 8:52 PM EST

Especially when you include a question asking for open-ended commentary! Painful but valuable #k12prchat

In reply to @BBDaneDell

EdTechMack Mar 7 @ 8:52 PM EST

Our online staff PD has module on comms. Quiz asks how to improve internal comms. I use/share their ideas in weekly staff news. #k12prchat

share_goodness_ Mar 7 @ 8:46 PM EST

A6: post &market results! If there is actionable feedback, circle back to communicate the action taken due to their feedback #K12PRchat

Rockshot_Joelle Mar 7 @ 8:52 PM EST

I'll say some people are REALLY brutal on survey responses and it can hurt. I'm all for truth, but also tactfulness. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:53 PM EST

Question 7 #k12prchat

sandycokeley Mar 7 @ 8:53 PM EST

#k12prchat Keep your results close. When negotiating with a hesitant principal about messaging, helps to have the data to back u.

kimtracyprince Mar 7 @ 8:53 PM EST

Why this hierarchy? #k12prchat To show engagement/brand awareness?

In reply to @ShawnMcKillop

ShawnMcKillop Mar 7 @ 8:53 PM EST

Yes. Results without context can be misinterpreted and could compromise the integrity of why survey was conducted #k12prchat

In reply to @sandycokeley

EdTechMack Mar 7 @ 8:54 PM EST

But don't get stuck on outliers -- painful, yes, but realize it may only be ONE who feels that way. #k12prchat

In reply to @kimtracyprince, @BBDaneDell

AdriJLeon Mar 7 @ 8:54 PM EST

A6: It's hard to argue with a data-driven decision #K12PRchat

sandycokeley Mar 7 @ 8:54 PM EST

#k12prchat Q7: Now it's my turn to be the nerd. Can't wait to hear what you all have to say.

lesleybruinton Mar 7 @ 8:55 PM EST

A7. Did folks show up? Did folks sign up? Did folks did included in the decision? #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:53 PM EST

Question 7 #k12prchat

MandeePuleo Mar 7 @ 8:55 PM EST

Loving this #APRRPEP every week keeping my on task, but sure miss my #k12prchat peeps!!

sjmenefee Mar 7 @ 8:55 PM EST

A7: Community Perception- % neg vs pos. Parent Satisfaction Rating. Overall Customer Understanding of District Communications. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:55 PM EST

It's mattering more and more too. In everything you do, even those boring surveys. #k12prchat

delainanicole Mar 7 @ 8:51 PM EST
IOW, graphic design matters 😁 #k12prchat
- BBDaneDell - Moderator Mar 7 @ 8:49 PM EST
  
  Don't forget that the formatting of a survey matters. Make it visually appealing so it doesn't feel so cumbersome. #k12prchat
  
  EdTechMack Mar 7 @ 8:47 PM EST
  
  Collection: Yes to Google Forms! Also use Survey Monkey. Report: graphics in Forms, but not perfect. #k12prchat
  In reply to @kimtracyprince, @sjmenefee

Rockshot_Joelle Mar 7 @ 8:55 PM EST

A7: I'd say school culture and climate 3x. I think it drives academic performance, enrollment & everything in between #k12prchat

ShawnMcKillop Mar 7 @ 8:56 PM EST

Absolutely right. Social media can be a great measurement but it needs to rooted in engagement and value. #k12prchat

In reply to @kimtracyprince

lesleybruinton Mar 7 @ 8:57 PM EST

I would encourage PR pros to use quantification to categorize the qualitative data so that it can be easily digested. #k12prchat

korinedell Mar 7 @ 8:57 PM EST

Silly faces for @BBDaneDell while he chats away. 😁 #k12prchat

In reply to @BBDaneDell

kimtracyprince Mar 7 @ 8:57 PM EST

#favorite #k12prchat

In reply to @lesleybruinton

AdriJLeon Mar 7 @ 8:57 PM EST

A7: Were organizational goals accomplished? #K12PRchat

christy_mcgee Mar 7 @ 8:57 PM EST

A7: did you pass your ballot initiative? Are parents/community coming into schools or to events? Awareness, attitude, action. #k12prchat

sjmenefee Mar 7 @ 8:58 PM EST

Another data tool I want more time to play with is @tableau public. Their visuals are so pretty! #k12prchat

In reply to @tableau

kimtracyprince Mar 7 @ 8:58 PM EST

A7: For this newbie, when I stop hearing "I didn't know that was happening!" that will be a key indicator of successful comms. #k12prchat

BBDaneDell - Moderator Mar 7 @ 8:59 PM EST

The #k12prchat weekly challenge for those who dare to be better.

mcronk4875 Mar 7 @ 8:59 PM EST

A7: Agree with @christy_mcgee! Awareness, attitude and action. Do people know, are they supportive & do they engage with you. #k12prchat

In reply to @christy_mcgee

lesleybruinton Mar 7 @ 8:59 PM EST

I would like to thank this week's grad school chapters on research for my participation in tonight's #k12prchat