A1: Branding is imperative for public schools to tell their story. It starts with a great district brand and continues to the school level. When teachers understand the importance of branding, they develop their own classroom brands. #EDpiper
A1: We control our story @BrookAveElem and it has changed they way our families, teachers, and community view our school. Couldn’t have done it without @Owl_b_TorresEdu for sure! #EDpiper
A1: School leaders can create brand value to support excellence in our schools just like advertising executives have done in the past.
#edpiper#misdproud@Longbranch_Elem
Sharing pics/ videos of what is going on in our classrooms. I have a class facebook page where I can go live for parents to see- it's been great! I think transparency is important. #edpiper
In reply to
@WinkelerD, @CastlemanCreek, @MidwayISD
A1: I think establishing a brand for our schools allows us to help manage our image and establish priorities (driving back to our mission and vision) #EDpiper
A1: It’s all about the experience that it gives. It’s about setting your school apart & making it memorable. #WGMSworldwide has done an amazing job of that! #EDpiper
Didn’t get to post this was collaboration yesterday with my third grade artists. They designed and built a structure with blocks and now are telling more of their design story with drawing. #ArtatLongbranch#lbe20#misdPROUD#whatif
Social media is one of our greatest impacts we have right now! However, positive conversations around town can have just the same impact-someone is always listening!! #Edpiper
A2: Effective school branding starts with choosing the most effective social media platforms. Developing a campus hashtag is important as well for campuses to catalog stories of great classroom learning experiences. #EDpiper
A1: It’s all about the experience that it gives. It’s about setting your school apart & making it memorable. #WGMSworldwide has done an amazing job of that! #EDpiper
A2: Your brand is more than a hashtag, more than SM, it is the actions and words that evolve daily. You live your brand...the perception is reality. #EDpiper
People in your community are talking about your school but have maybe never seen the work going on inside. Invite them in via Facebook, Videos, local media and even better...have them become a part of projects by sharing their expert knowledge! #EDpiper
A2: having a coordinated message and integrating all communication tools so information is shared across multiple platforms in as many ways possible (and photos/videos of student learning will drive traffic) #EDpiper
This was one of @Owl_b_TorresEdu first contribution to @BrookAveElem as an instructional leader on our campus. She has driven the importance of branding and brought me along for the ride. #EDpiper
Share stories through district hashtags and stream the twitter feed through screens in school. Everyone gets to celebrate the work of your staff and students. We love sharing our stories through the #gocrickets hashtag. #EDpiper
Facebook Live is a great tool to show what random, awesome things are happening everyday! You never know what will come up when you walk in a room! #EDpiper
Our @CastlemanCreek PE teacher, @JalayneRinewalt, creates many videos that go out on SM. Great way to spark interest into what’s going on in our world. #EDpiper See below.
A3: Public schools could stand to provide a more steady stream of positive classroom content to the community. Keep spreading the positivity and reminding parents of why they should #lovemyschool. #EDpiper
A2: Think about whats fun for the level you’re teaching. Start traditions that students will never forget & will continue talking about when they leave! AGAIN.. #WGMSworldwide is a great example & the best place to be! (as a student & as a teacher) #EDpiper
A3: all the fun and engaginglessons being taught w/n the classroom. Math lessons, science experiments, art projects, videos of the Ss laughing & having fun while learning School is FUN! Share it! #edpiper
A3: that sometimes things aren’t so great. There’s a ⬇️ # of volunteers, test scores aren’t where we want them to be.. etc. sometimes I think honesty would go a long way! Parents need to be made aware of what to fix & how. #EdPiper
A3. Too often we forget to include our faculty and staff in the conversation. Encourage the faculty/staff to communicate with the public, Give them the tools and skills to do so. #edpiper
A3: I think we have to ask what they want and find out where they want to get the info. Post as many things to MySpace as you want...your community isn’t there. Find where they live virtually and share consistently. #EDpiper
A3: I think schools often neglect to share the true side of things...we tweet out all the greatness but life isn't all rosy...we need to make sure we tell the whole story #EDpiper#goals
I was JUST typing a response similar to this! It is so important to be honest. Our school isn't perfect, but we are striving to be better every day! #edpiper
A3: IMO, the everyday work something that is neglected. So many schools only post on parent nights or a few times a month. We try to post something everyday that focusing on learning, doing, or creating. Parents and the community need to see the everyday grit. #EDpiper
Yes! And give the Ps #choice. Please stop making me put #paper#calendars on my fridge! I don't realize I missed something until I am both #thirsty and #attentive. There has to be a better way! #EDpiper
A3: EVERYDAY in our schools, great things happen. Tell your story. Create the branding of your district/campus- don't BE branded. Engage the community!
#edpiper#misdproud@Longbranch_Elem
Yes, we are! Showing others what is being done and how hard teachers are working to create the best learning environment is a way to engage and interest our community. Our parents and community need to feel welcome and prideful about where their children attend school. #EDpiper
I was JUST typing a response similar to this! It is so important to be honest. Our school isn't perfect, but we are striving to be better every day! #edpiper
A3: parents love seeing pics of their Ss day on our @ClassDojo story. Silly videos and learning happening daily. They want to be apart of their day, so let them! #edpiper
A4. Far too often faculty/staff is not given the freedom to share the good news. We need to trust our people and empower them to help spread the good news. #edpiper
A4: What holds most educators back from diving into helping build their school/district's brand is a fear of doing something wrong or stepping on other people's toes. #EDpiper
A3: being honest with what is happening in the school. There’s a ⬇️ in # of volunteers, test scores aren’t where we want them..etc... sometimes I think honesty goes a long way! Parents need to know what to work on & how to fix it! #EdPiper
We have found that Facebook works best for our parents/community. Twitter for our @BrookAveElem PLN community, although we do have some community stakeholders following our story on Twitter. #EDpiper
A4: they’re scared that what they’re doing isn’t good enough. But note worthy. We need to build each other up by letting them know that anything that gets kids learning is a great idea! #edpiper
Our district supports and is working with @FOTPSLeslie@FOTPStx. Our profession needs to stand up and take pride in what we do. We have the best job in the world, and we need to own that. Build pride through your school stories. Brand it with positivity! #EDpiper
A4: TIME holds some educators back from helping brand their schools. As public school educators, we HAVE to take even just a few minutes a week to get the good news out there!
#justtweetit#edpiper#misdproud@Longbranch_Elem
A3: we sometimes forget to profile our teachers as people and share what makes them love their students. Parents need to put a face and personality to the person who is with their kids all day. #Edpiper
Afraid that what they are going to say isn’t going to be the “right” thing to say. Also afraid there is a lack of support from others. When you’re trying so hard to build branding & no one else is, it’s daunting! #EdPiper
That's a great point @RyanTimm14! How can you/do you measure your audience like @Joe_Sanfelippo suggests to ensure that you are where your audience is?
#EDpiper
A3: we sometimes forget to profile our teachers as people and share what makes them love their students. Parents need to put a face and personality to the person who is with their kids all day. #Edpiper
A3: we sometimes forget to profile our teachers as people and share what makes them love their students. Parents need to put a face and personality to the person who is with their kids all day. #Edpiper
A4. Far too often faculty/staff is not given the freedom to share the good news. We need to trust our people and empower them to help spread the good news. #edpiper
A4: Fear of what their colleagues will say. Educators willing to be transparent in their journey develop a tremendous amount of social capital with their families. #EDpiper
A5: Our building rewrote our mission, vision, and values last school year. Each teacher now has a copy of it and it was communicated to our parents as well via back to school info/e-mail #edpiper
A5: Tell your story...never be afraid to say who you represent...share your experiences (good & bad) with others...they are all learning points for someone #EDpiper#BrAveLearns
A5: Communication - paper, Morse code, community events, art shows, music programs, theater productions, events... - show how proud we are of our Ss and community #EDpiper#MISDproud
Newspaper advertisement, quick news segments, positive convos around town, flyers/brochures at parent/student cafeteria tables-also informing T and staff of the great things that are happening! Getting younger grades to talk to upper grades #EdPiper
A5: get involved in the community. Promote kindness, empathy, generosity & build Ss that are proud of their school! Word of mouth is still a powerful tool! #edpiper
It’s kind of like the lone nut video. It only takes one nut to start a movement. Look at how many we have moving today. Persevere! The students are too important. Our school is too important. Power behind the passion is bigger than the number of people at times. #EDpiper
Afraid that what they are going to say isn’t going to be the “right” thing to say. Also afraid there is a lack of support from others. When you’re trying so hard to build branding & no one else is, it’s daunting! #EdPiper
A5. Logos, Signage, newspapers, radio, television, advertisements, word of mouth, fliers, posters etc.
Create a culture where everyone is proud of the school. #edpiper
A5 Through conversation, when someone you meet hears you work at a school they should feel your love for that school and the students. I brag on my Ts, Ss, and parents every chance I get! #edpiper
Newspaper advertisement, quick news segments, positive convos around town, flyers/brochures at parent/student cafeteria tables-also informing T and staff of the great things that are happening! Getting younger grades to talk to upper grades #EdPiper
It only takes one to make a difference. Be that one! Bring out the positive things going on in your school, district, and in education. #EDpiper@MsLangeEDU It makes me so proud as a principal when teachers take risks and show others what is happening.
A5: Our goal is that every instructional decision, every purchase, and every PD we present is taken from our vision/mission directly. @Owl_b_TorresEdu and I have lead our school is the process of building our vision, mission, and core values. #EDpiper
Good for you! I applaud you in a huge way, Autumn. I have so many teachers, like you, who are fearless and courageous. I have many of them on #EDpiper tonight. SO proud!
Newspaper advertisement, quick news segments, positive convos around town, flyers/brochures at parent/student cafeteria tables-also informing T and staff of the great things that are happening! Getting younger grades to talk to upper grades #EdPiper
Personally I send surveys to parents and am always talking with them to see what they're seeing. I send a weekly Smore and it tells me how many people read and via what SM channels
A5: shine bright and show love to your district. You may not agree w/everything they do or say but we are in this for the kids, not the politics! Show parents we still have a passion for teaching and Ss! Make it a POSITIVE brand!! #edpiper
Branding is a group effort, but it can take just a few passionate people to start a movement. When talking about your campus to outsiders, every word should be positive! #EDpiper
A6: Branding is a necessity in the 21st century...social media and conversations will tell our story if we do not...tell your own story...drive your own image. #EDpiper
Branding is a group effort, but it can take just a few passionate people to start a movement. When talking about your campus to outsiders, every word should be positive! #EDpiper
A6: shine bright and show love to your district. You may not agree w/everything they do or say but we are in this for the kids, not the politics! Show parents we still have a passion for teaching and Ss! Make it a POSITIVE brand!! #edpiper#edpiper
Just not the positives though...gotta be able to share the good, bad and what’s in between. Be real and vulnerable. That were true reflection and learning exist. #edpiper
Of course, we would always encourage and welcome more media. They have the power and potential to help educators change the misperceptions that are sometimes told. #EDpiper
Newspaper advertisement, quick news segments, positive convos around town, flyers/brochures at parent/student cafeteria tables-also informing T and staff of the great things that are happening! Getting younger grades to talk to upper grades #EdPiper
A6: My take-away: There are some amazing Ts and admins that LOVE their schools and it's so amazing to hear the positivity of this #edpiper group of peeps!
@Longbranch_Elem#misdproud
A6: that what you are doing is the right thing and you should be PROUD of what your school is doing! @CastlemanCreek is doing GREAT things in Public School education! #EDpiper
I am so excited each morning to go to the place I love so much. It’s not the facility. It’s the people who reside inside. We’re a huge family- the kiddos and staff. It’s home away from home. I hope our parents feel that love, too. #EDpiper
Great content tonight #EDpiper friends. Everyone have a great night and in the words of @MrsAutumnRiley, let's all go #slay the rest of the week and #brag about it!!!
People with passion for this profession will always do what is right by our children. Don’t let resistant forces stand in your way. Be the light in the school. #EDpiper
A6: My take-away: There are some amazing Ts and admins that LOVE their schools and it's so amazing to hear the positivity of this #edpiper group of peeps!
@Longbranch_Elem#misdproud
One student, one educator, and one community at a time. We can make a huge difference with the way we brand the great works we do daily. Keep it up, @CastlemanCreek teachers! You got this! Proud of you all! #EDpiper#CCEproud
A6: that what you are doing is the right thing and you should be PROUD of what your school is doing! @CastlemanCreek is doing GREAT things in Public School education! #EDpiper
