#Satchat is a weekly Twitter conversation for current and emerging school leaders that takes place every Saturday morning at 7:30 EST. Co-founders and co-moderators are Brad Currie, Scott Rocco, and Billy Krakower. #Satchat's mission is to expand educator's Personal Learning Network (PLNs) that in turn will promote the success of all students.
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The Chat starts RIGHT NOW!
Today's Topic: Branding Your Classroom, School & District to Kick Off the Year Right
Questions and Resources posted here: https://t.co/K84yty7NR3
Please introduce yourself, where you're from and what you do in education.
#satchat Good morning! Mike Curran @RiderCEHS joining from PA. Teacher Educator at @RiderUniversity. Thinking of our educator friends in the Carolinas, and particularly New Bern NC.
Cyndi, joining from VA! Assist. Professor for Ed. Leadership at Radford University.... ready to connect with our PLN & get the weekend learning started! #satchat
My name is Shelli Childers and I am from Clarksville, TN. I am an academic coach and I am also in Doctoral classes for Leadership. #satchat@Dr. Joanna Zimmerle
#satchat Good morning! Mike Curran @RiderCEHS joining from PA. Teacher Educator at @RiderUniversity. Thinking of our educator friends in the Carolinas, and particularly New Bern NC.
Good morning. It’s Evelyn Mamman, Director of Title I & Supplemental programs @nbpschools where we prepare, empower & inspire lifelong learners & leaders #satchat
Doyle from NJ--Never branded (unless scars count), got nothing to sell, just a defender of one of the few public spaces left in a republic teetering on the edge. #satchat
It’s coming!! @Rewire is two weeks away, and it’s going to be a PD event talked about for years to come. Will you be there with some of the top minds in EDU? FREE FOOD, FREE PD, AND GAME CHANGING CONVERSATIONS. #Satchat#LeadLAP#LLAP#EduGladiators#leadupchat#bekindEDU
Morning #satchat! I'm Mary-Katherine and I am an instructional coach. I'm also in the beginning stages of the Radford Leadership program. @CyndiWms5@bradbizzell
Morning! Emily, social studies teacher in NJ- don't have time to chime in but it's a relevant topic. ( There's a reason why Ss rock playing the Logo Quiz app)- look forward to reading these later - have a great weekend! #satchat
#satchat Mike from NJ, curious about "branding" means when we're talking about students, which is what I thought we really were supposed to be focusing on.
Everyone connected to the crooked Hillary criminal investigations, destruction of 33,000 gov owned emails , Benghazi and Clinton foundation was given immunity
Everyone connected to Trump Russia collusion fairytale was convicted of something unrelated
Can you say #DeepState
A1 It’s the message you send about all the positive things happening in your school and classroom. Creates a momentum that people want to be part of. #satchat
A1: I define branding my school as showcasing, highlighting & focusing attention on our school priority areas. Celebrating our student/staff work and providng updates of our work to our school community #satchat
Everyone connected to the crooked Hillary criminal investigations, destruction of 33,000 gov owned emails , Benghazi and Clinton foundation was given immunity
Everyone connected to Trump Russia collusion fairytale was convicted of something unrelated
Can you say #DeepState
Q1 We didn't go into education to develop a brand but this has become part of our profession. How do you define branding a classroom, school or district? #satchat
A1: Branding involves sharing all of the awesome things that happen in your school. It also means creating the story of your school so others don’t do it for you. #satchat
A1: I define branding in education as a way for the school community to promote its values, mission, or vision in a way that the greater community immediately recognizes what that school or district stands for. #satchat
A1: Branding in Edu: a means to tell your story, provide transparency, and engage the stakeholders with what is going on in your school community. Also- an essential skill to model for our Ss. The modern day town crier! #satchat#WO2World
A1: Branding your classroom, school, or district helps you as an educator reflect, helps stakeholders stay connected, helps your colleagues see what is going on in your environment, and helps others educators around the world gain exposure to new ideas #Satchat
A1 Branding is about community identity, which then makes it about Connection-- to each other and to the school WHY. This sense of community + community identity create positive learning environments #satchat
A1 - If we don’t tell our story everyday - who will? We think it’s important to highlight what our students and teachers are doing #year7#satchathttps://t.co/SBkjqzLUlP
A1 Branding is all about disrupting outdated stereotypes and reframing what is possible for our learners and educational community. As a teacher-librarian, it’s essential. #satchat#tlchat
A1: Branding your classroom, school, or district helps you as an educator reflect, helps stakeholders stay connected, helps your colleagues see what is going on in your environment, and helps others educators around the world gain exposure to new ideas #Satchat
A1: Branding is telling the story of your classroom and not allowing the background noise to highjack the amazing things you are doing for children. #satchat
Unfortunately heading to an event this morning #satchat and I didn't realiS the distance so I won't be participating, but I'll review and retweet later!
A1: Branding in Edu: a means to tell your story, provide transparency, and engage the stakeholders with what is going on in your school community. Also- an essential skill to model for our Ss. The modern day town crier! #satchat#WO2World
A1 It is a way for teachers, schools, and districts to toot their own horns. If only we would brand the results that we are getting, instead of the pretty fluff that is usually branded. I don't even want to know how many teachers we could hire with the branding expenses. #satchat
Education as a practice has placed a much higher value on observation and hands-on experience than on scientific evidence. "We have to change the culture of education from one based on beliefs to one based on facts," says @markseidenberghttps://t.co/Qt9y45Xmbv
A1) I define branding as telling your story by getting your vision out in front your stakeholders and community. Social media and technology have been key tools in accomplishing this over the years. #satchat
@NicholsBrendaB is a master of this and uses social media to put the GOOD NEWS out there about her school. Educators must take this up. We control our stories! Positive branding builds up the whole school community around the mission for the year. #satchat#edchat
A1: our school is developing a brand through the use of social media and action steps designed to build our culture within the school and community. I try to extend that in my classroom by promoting student work on social media and involving the community when possible. #satchat
A1: To me branding a classroom, school or district gives stakeholders a window into the learning, teaching, activities, and a positive learning community. That's a window that was closed and shades drawn until social media was used by educators.
#satchat
A1. @NicholsBrendaB is a master of this and uses social media to put the GOOD NEWS out there about her school. Educators must take this up. We control our stories! Positive branding builds up the whole school community around the mission for the year. #satchat#edchat
#satchat "Branding" a school would seem to be necessary if you're selling a product, which could mean anything from preparing a kid to occupy a particular socioeconomic niche to getting into a particular college etc. It's probably useful to ask _why_ one feels it's necessary.
A1-I think it is unfortunate that schools need to promote the good work that they do on a daily basis, but otherwise the public may not know all of the great things going on in your school #satchat
A1: Branding has much to do with knowing our ‘why’ and promoting our authentic selves as an educational community...moving beyond ‘us’ and reaching out to ‘them’ by being proud of who we are and strong together. #satchat
A1: Branding your classroom, school, or district helps you as an educator reflect, helps stakeholders stay connected, helps your colleagues see what is going on in your environment, and helps others educators around the world gain exposure to new ideas #Satchat
A1: being transparent with all the learning happing right out the gate with a specific #hashtag that celebrates your district, school, and community. #satchat
A1: I'm not sure we are all using the same definition of "brand"--if we're not using the definition(s) proposed by the shared sources, then we're just making a lot of noise. #satchat 1/2
A1 Branding is essential in Wisconsin because of the massive cuts to school funding, demonizing of teachers with Act 10 that gutted our Union, and inability to raise taxes without referendum.
You have to brand in order to convince taxpayers you're worth funding.
#satchat
A1. I've always been of the belief that if we don't tell our story, someone else will tell it for us & usually it won't be an accurate/fair reflection. Every day, there are hundreds of successes/stories playing out all over schools, victories, big & small. Share them. #satchat
Yes, take control of the message for your class, school, or district. If we do not tell our story, who will? There is a ton of awesome happening in schools around our country. #satchat#edchat
A1: Branding is telling the story of your classroom and not allowing the background noise to highjack the amazing things you are doing for children. #satchat
Branding in an educational setting means to let others know what you believe is important in the learning environment. Learning, safety, and acceptance are essential. #satchat
I think branding is always happening - we are a walking billboard of ourselves - our values, our beliefs, who we are. Call it what you want, but we wear our brand every day. It's who we are! Never sell yourself short! We are on 24/7. #satchat
#SatChat ••• branding is about
#TellingYourStory and showcasing the awesome• ELITE• positive that is going on in your schoolhouse• it is ELITE PR• making people want to be there! if you don’t tell your story• someone else will. And will it be what you want to share? ☠️
Dwell with me for a minute on the absurdity of the media pinning Hurricane Florence on Trump.
Zero scientific evidence to back up the climate change hyperbole of the week. Just hatred for the man who usurped the Queen from her 2008 mothball laden throne.
#Satchat
Beautiful question. It made me think maybe there is a spectrum of teachers whose "brands" are how they relate to kids in the complex fullness of who they are, through to those whose brands*TM are more about how to focus on and promote themselves. #satchat
A1: Teachers create a classroom brand by how they teach and what they teach. The create a personal brand with how they interact with S's and other T's #satchat
A1: As they say... "A goal without a plan is just a wish." Without having goals for what we want to accomplish in our schools, classrooms, district, we won't be on the same path. Involving all stakeholders in creating those goals is how we start the journey! #satchat
Too many horror stories take center stage. We need to promote the great things that happen every day in our classrooms, schools & districts. How else will people know? #satchat
A1b: Our district has broken down the school walls by having each school have an Instagram account for sharing! It's about meeting our community where they are... social media! #satchat
A1 Analogy du jour, out of the gate, for your consideration... branding : 2018 :: mission & vision : 2008.
p.s. I'm Brian. I teach middle-school students English in Colorado. Good morning, #satchat.
A1: Branding for me is mindfully making people aware of your school,s “why” in a way that excites and impassions your community of stakeholders. Branding also helps a school to continue growing in the right direction by bringing in Ts&Ss who have the same “why” #satchat
A1 In our area, it is also a way to influence out of district students to transfer to a different district, as dollars follow scholars in the state of Indiana. #satchat
A1 branding is informal and formal and IMO a two way process - we attempt to brand ourselves and in turn our behaviors and dispositions lead our clients to brand us #satchat
This holds true for classrooms, schools, and districts.
We must have a customer service mindset in education.
We are here for students first and foremost!
#satchat
A2: Branding can create a sense of pride amongst students, staff and the school community. Many great things happen each day within the walls of our schools. Social media allows us to share them with our families instantly! #satchat
A1: The idea that a public institution with compulsory attendance and requires a lot of money from local townsfolk needs branding speaks sadly to how far we have fallen. 2/2
#satchat
A1: Branding is a 2 step definition. The 1st part deals with you and your actions/priorities. The 2nd part deals with how well you market yourself. #satchat
Not sure. I haven't checked this morning since I'm in FL w/family. Mainly so my husband could surf. ;) #satchat We were fine for the last couple, so we should be good. Thanks for asking!
A1: Branding is a way to promote and share your vision/story and with social media, makes it easier to follow & sometimes join in like #medfieldprojecthappiness and #yarn4hope! #satchat
Q2 How can branding your classroom create, build or strengthen the learning culture? #satchat
RESOURCE:
Read the article: Branding Can Strengthen Your Classroom Culture: https://t.co/W4DLLnbhYq
A1: Branding is a way to promote and share your vision/story and with social media, makes it easier to follow & offers a chance to join in like #medfieldprojecthappiness and #yarn4hope! #satchat
Good morning, #satchat! Brenda from Massachusetts- branding is telling the story of your school! Joining late after reading through the threads- we have a great group today!
A2: It's a great way to start or continue a conversation into the homes of our students or into our community. School and learning has changed, come see!!! #satchat
A2: We can no longer exist in silos. Sharing the great things we do every day in our classrooms, schools & districts is a necessity and inspires us all to be at the top of our game for the kids. #satchat
A1: Branding has much to do with knowing our ‘why’ and promoting our authentic selves as an educational community...moving beyond ‘us’ and reaching out to ‘them’ by being proud of who we are and strong together. #satchat
A2: we use our brand to reach out to 24 schools and keep a consistent message of support and assistance for all. I hope that in doing so, we build culture for Ts that know they are supported and never judged. That asking for help is GOOD! #SatChat
6 ways to build rapport with students: "It’s about learning who they are, accepting and celebrating their uniqueness, and really listening to them." Tips from a veteran teacher. https://t.co/Z5QF5GTmr4
Agreed, @mrsskondro33! I love sharing what goes on in my room. I want others to buy-in to what we are learning and doing. I want my students to know that they have voice, and what they are doing in important. So we share - often. #satchat
A1: our school is developing a brand through the use of social media and action steps designed to build our culture within the school and community. I try to extend that in my classroom by promoting student work on social media and involving the community when possible. #satchat
A2 Branding involves communicating essential aspects of your classroom and school. Opportunity to describe best practice you are sharing. Gain support from community and build their knowledge base. #satchat
A2: Branding contributes to a solid learning environment in so many ways. When you tell your story it provides a glimpse into the the amazing things that students are doing every day and it shows other educators what is possible #satchat
A2: Branding is a great way to build a culture and a common language and message. By showcasing the good things, it breaks down walls, not only for the community, but for Ts to see what their colleagues are doing. Ya want to be highlighted! #satchat
A2: @TheBradCurrie often tells the story of how his son's teacher branded the classroom w/ social media and it opened up better conversations at home about the school day. This to me, is building and strengthening the learning culture of a classroom. And it's AWESOME!
#satchat
@sstorm01 You are so right! When you overhear students talking and they are repeating words you have spoken, that's gold! They've invested in what you've said and it has become part of them. #satchat
That feeling when you wake up in a panic because your alarm didn’t go off. Only to remember that it’s Saturday morning. 🙏🏽 Happy Saturday all! What fun plans are happening in your corner of the world? #SatChat
A2: Branding the classroom fosters conversations about lessons and learning. It helps to extend the walls of the classroom and the school to the entire community. #SatChat
A1 I "brand" myself by being the geek that I am. It's a good way to provide a safe place for Ss that are geeks and may not have another place to fit in.
Board games, memes, Star Wars, comics, etc. clearly up in my room and I run a Board Game Club.
#SatChat
I've wrestled with this idea over the years. Could it be that part of our responsibility is to tell the story of how "school" is different, compared to how we may have experienced it as kids? #Satchat
A2) Keep your brand positive and let the students understand that you’re working to create a culture of excellence for all, and that they are a huge part of that culture. #satchat
A2: Using a variety of platforms to bring school + home + community together ...helping others become a part of great learning experiences in schools -- FB, Twitter, Instagram, iMovies, Google Sites...building positive learning cultures! #satchat
A2: When you celebrate successes, hard work, etc., it reaches people on a personal level. You're Merri n their needs to feel respected, valued, and appreciated. This usually makes all work harder; it becomes a [good] cycle! #satchat
A2: Branding has brought what is a fairly large district closer together as Ts can now see best practice that are shared by their colleagues in other buildings. Also, there is a palpable sense of pride within the #WO2World community! #satchat
A2. If done well, branding provides a focus for what we message. It visually shows what we value in the learning environment. When we post examples of our brand, we honor the efforts towards our goals. #satchat
A2: Telling the story with inspiration, clarity, and consistency reminds people of the mission. Stay the course. Don’t go chasing waterfalls. #STEAMlearns#satchat
A2: This makes me think of a B2S activity, where S's are asked what they want the class to look,sound, feel like. From that list, they choose their favorite descriptors and create a vision. They live by that vision all year! #satchat That's a great start!
A2: From my perspective, branding our classroom is about sharing/celebrating our learning story and bringing others (i.e., parents, colleagues, community members, friends online so outreach can go global) along on the journey. #satchat
A2 If and when students outside my school library - kids who never saw themselves as “library kids” - start seeing themselves here, then our campaign is working. What is branding other than building meaningful connections. #satchat#tlchat#u32reads@U32library
In Film class this year, I am branding it in a way that promotes becoming critical and evaluative of everything we read/write/watch. I do this by allowing Ss lots of room 2 question & share their wonderings safely. It’s also making the class a unique experience for them. #satchat
A1. I have no issue whatsoever with recognizing, appreciating and sharing the hard work, dedication, brilliance, love, relationships, community, stories, and successes that are built every single day at @CoventryOakers by our teachers. I'm proud to play a small part. #satchat
A2: Branding has brought what is a fairly large district closer together as Ts can now see best practice that are shared by their colleagues in other buildings. Also, there is a palpable sense of pride within the #WO2World community! #satchat
A2: Branding helps to create a unified vision and mission. It’s can also create a team mentality—that everyone is working in unison toward a common purpose. #SatChat
A2: When I have an identity as a member of community, & the community is a classroom focused on learning then
"I have the right and responsibility to contribute to my learning AND the learning of others" = culture of learning #COLchat#satchat
A2 By branding my classroom, it allows me to share what practices that I am using. I'm hopeful that this will nudge others to step out of their comfort zones that there may be a better way. #satchat
A2) Branding your classroom strengthens your learning culture by setting expectations & establishing guidelines. Students & parents know what to expect & how to navigate the learning space. #satchat
And again making me think! Because it was really deeply important to me when I felt my school could finally call itself a "feminist school." Was that just a belief that educating girls without supporting them in dealing with (/undermining) patriarchy was inadequate? Hm. #satchat
A2: As a classroom teacher, our brand was “genius bar”. We developed a culture for every student to stretch their learning. What “genius” meant for you was strictly personal. That was every student’s password so they had a constant reminder to reach that inner “genius”! #satchat
I agree. All people want validation. If we can use the brand and social media to honor the work of Ss & Ts, we build efficacy. That's what keeps people in the community. #satchat
A1: It's about establishing your culture. What's our WHY? What are our principles? What are our nonnegotiables? What are our hopes and dreams? What do we expect from ourselves? What do we expect from each other? You don’t mandate these things; you build them together. #satchat
A2: Good morning #satchat! Branding allows us to create our own story, identity, and expectations. I choose good news, achievements, and information through our social media and discussions with parents.
YES- we really need to know our students (and staff!) and help them identify their strengths and growth areas and connect them with one another! #satchat
6 ways to build rapport with students: "It’s about learning who they are, accepting and celebrating their uniqueness, and really listening to them." Tips from a veteran teacher. https://t.co/Z5QF5GTmr4
A2: It's important to remember that a “brand” doesn’t have to be something catchy, in social media, or flashy. My son’s Montessori classroom’s brand is: respect for all, independence within support from a community, and creativity. Not a single hashtag to be found. #satchat
Q2: One word... TRUST.
As parents we need reassurance that our kids are getting the best of the best. Whether it be academics, athletics, or band. #satchat
A2. Many Ss come to school not trusting Ts. I want them to know that my classroom is a safe and loving environ. Branding helps to close that gap. #satchat
A2 I incorporate Board Games into class (especially team building ones), at least one comic in my lessons for each course, and I am developing a roleplaying game for my US History students called The American Dream.
This helps me brand my geek teacher and engages them.
#satchat
A2. When you brand your classroom or school, it allows families to be more connected to the school. When families and Ts see what is happening- it can generate questions and share the vision. #satchat
A2: I'm working on branding my dept. I'm the only sped T at my school and have many support staff members. I'm trying to rebrand my dept as a resource for all Ss to use. #nomorelabeling#satchat
Overlaps between literacy and mathematical skill. Comorbidity between difficulties in arithmetic fluency and literacy is four times expected given base rate of each deficit alone. https://t.co/1gjz6Kp9sV
Thank youRodney sometimes current culture leads to the need to rebrand who we are & the qualities we stand for - post retirement I’m reflecting a lot on cultural shifts that I’ve seen across my career -that we are in another cultural turning point thus tension rises #SatChat
A2: You create, build, and strengthen the learning culture by creating a strong foundation. There is no question of what you stand for, nor what your passion and mission are. #satchat
A2 As a middle school leader find that branding is essential. Middle school best practice misunderstood sometimes. #satchat@schug_dennis Of course, social media gives us direct access to our stakeholders. And colleagues across the world
I think branding is telling the world what you passionately stand for/believe in - and what you don’t. We all do it sub-consciously and consciously #satchat
A2: A good brand motivates likeminded ppl but also pulls ppl in. If you have an authentic brand driven by passion, you can all your stakeholders on the bus & WORKING TOGETHER 2 drive the “why” forward. It gets ppl not just 2 follow but to be change makers themselves #satchat
It’s coming!! @Rewire is two weeks away, and it’s going to be a PD event talked about for years to come. Will you be there with some of the top minds in EDU? FREE FOOD, FREE PD, AND GAME CHANGING CONVERSATIONS. #Satchat#LeadLAP#LLAP#EduGladiators#leadupchat#bekindEDU
A1 Branding should be a reflection of school values. We want to portray the image of what we care about and what is important. When your brand and values aren't aligned, you need to find out where the message you wish to convey is not being said or heard. #satchat
What's even more powerful is that it nudges your students beyond their comfort zone! Sometimes the extrinsic motivator of the tweet or post can galvanize the hard work of learning. #satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
A2: Branding & #TellingYourStory is deeply personal too• for us in #LifeInAMiddleSchool we hsve started a SEL campaign of #YourBestSelfie • with Ts/Ss- in learning environments- everywhere• the goal• be relevant w/social media&promote the elite work&Ss in our school. #SatChat
Can't say that I disagree with you about the term itself. Is there a better word for it? And isn't he funny that school "branding" has, in fact, become a "brand"? #Satchat
Branding is the vibe that emanates from the classroom or school ... which is why I went with the Green Dragon when I named my classroom ... linked to a revolutionary place naming the attitude of the class. #satchat
A3: Ensuring that student voice is included in your school branding work is vital. Showcasing our students voice/work should be one of the main focus points to share. #satchat Here are a few others....
A2: Ss will know what to expect and will be ready for the challenges that come in your class, they will know who u r as a T & what u stand for, no surprises #satchat#steamlearns
Q1: I’m always cautious about branding. I see too many Ts on twitter making posts that promote their brand but are really just cliches that have little meaning. At worst, they promote culture of #toxicpositivity#satchat
A3: The message should be one of authentic collaboration between school and the greater community. The brand shouldn’t just be SHARED with the families and community members , it should be CREATED with them. #satchat
A3- You should tweet out reminders of school events, but also share pictures of things that are happening around the school community. The more content the more engaged your audience will be. #satchat
A3. It’s starts with attitude and mindset - this mural is right in front and then our 3 R’s. All about culture, relationships and all in for kids. #satchat
A2. Branding your classroom effectively brings in the interest/support of parents/the community by sharing with the world. It validates student work by making it more authentic (they aren't just doing it to show/please you) and you can attract outside resources/experts. #satchat
The use of "branding" is an explicit recognition that the language of business has infiltrated the world of education. It says a whole about what we value. #satchat
A3: Branding needs to be consistent. The larger community has to buy in to the brand in order for it to truly take hold. Then, IMO, it should be the larger theme overarching any classroom brands. Ours is #SpartanLegacy. It’s starts there and Ts, Ss, & Ps build on it. #Satchat
A3: Branding sends a simple message. We care about promoting the success of students and we want you to know about it! Could be by way of an informal conversation, a tweet, a hashtag, newsletter, phone call, or a business card #Satchat
A3: The message should be one of authentic collaboration between school and the greater community. The brand shouldn’t just be SHARED with the families and community members , it should be CREATED with them. #satchat
Thank you for the comment. I really appreciate it.
So, would branding be talking/blogging about the culture or practices of your classroom? What other ways could you 'tell your story'?
#satchat
A3: The message you want to send to the community is that your school is a great place to learn and have fun doing so. You want to show engagement, active learning, and show that students love being there I think my school does a good job @SESIslip#satchat
A3: I think the more student voice is a part of the branding, the better! Core beliefs that are often attached to PBIS programs are great examples, like "Miller School SHINES" and each letter of SHINE stands for a behavior! @KeimDavid#satchat
A class, school, or district podcast is a great easy way to brand and share your story.
Get all my podcast resources here: https://t.co/Dr4k6uK6z9#satchat
A2 Showcasing the positive things happening in your classroom sends the message to stakeholders that you, the teacher, are doing great things. The message spreads and soon parents talk good things about you to other parents, the students hear, and the culture is built. #satchat
A3: A school should brand it's vision & mission. Showcase lessons, activities, service to the community. Show what Ss are learning in the classrooms during the school day. #satchat
A2: From my perspective, branding our classroom is about sharing/celebrating our learning story and bringing others (i.e., parents, colleagues, community members, friends online so outreach can go global) along on the journey. #satchat
A3) A School should definitely promote its School Improvement Plan, it’s vision, mission, beliefs, and values. The community should never have to guess to what the school is about! #satchat
A3: A school’s brand tells more than a story => it is part of their identity and should send the message that this is a safe place that values the involvement of all stakeholders #Satchat
I guess I'm just struggling to understand why we need to call it branding...if it's simply the culture you create, just call it your culture.
I could be missing something, though.
#satchat
I don’t disagree with the branding term. When I think of branding I think what is the identity that I am portraying? What story am I telling our community? How can I better share the great things that are going on in my school? #satchat
I hear this debate but.... if people "self promote" then that becomes apparent also... the brand always should be about the PEOPLE who make the school/classroom = kids and teachers #satchat
A3: The message should be one of authentic collaboration between school and the greater community. The brand shouldn’t just be SHARED with the families and community members , it should be CREATED with them. #satchat
Isn't it necessary to be a bit aggressive sometimes, considering the usual negative press schools, districts, and education as a whole typically have to counteract? #satchat
A2 A successful brand can create buy-in from the community to get behind your mission. This generates support, resources, positive attention, team strengthening, financing, connection.......... #satchat
A3 The message should be inclusive, representative & accepting of ALL our students. Always check against the dominant, white, cis culture. Examine our blind spots. Be willing to engage in uncomfortable conversations. Be honest & wiling to grow. #satchat#tlchat via @U32library
A3. Chk out @mgmgators and other @ELeducation schools use of #wearecrew. Branding around collaborative efficacy is powerful. It shows we believe that we are stronger together. #satchat
#satchat Our students have their stories to tell. Their worlds are larger than our classrooms & they cannot be contained by the walls of their schools. It is our responsibility to share these stories ... to connect them & show them what they say & what they do is IMPORTANT.
A1)Your school brand is what you have to offer students: acceptance, love, trust, a judgement free education. Your daily interactions with students and their families reveal this brand. #satchat
A3 - At #FWSU we have “A belief in what is possible” It is our starting place —> almost 200,000 have read how we do each day https://t.co/SBkjqzLUlP . . #satchat
A3: Do schools really need a brand? Feels creepy saying “school brand” as it feeds into the increasing use of business terms in education. Would it be more helpful to look at it in terms of vision or mission? #satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
A3 Trick question... Schools send a message that reflect their values and believes. The question should be about ensuring their actions are aligned with their values and beliefs. Then the communication is merely pulling back the curtain to reveal what’s happening. #SatChat
Yes!! It's vital (especially at the middle level) for us to tell our story, TOGETHER. Relying solely on adolescents and adult memories of adolescence leaves much up for shall we say..."interpretation"? ; ) #Satchat
A3: we are working relentless to build capacity in our community• we use our PBIS mission to connect and try to loop it in with #TellingOurStory • I am proud of how many of our Ts have embraced the importance of connecting and branding #SatChat ❤️
School culture is not branding, nor likely to be affected by it. Neither are school slogans, mascots, or mission statements.
Branding is about marketing, and in its rawest sense, idea of branding public spaces is controversial and worth discussing.
Maybe next time.
#satchat
#satchat ...... A school should always send the message to their community that they care about every child and every concern is valid to address and respond to.
A3: The message should be based on specific ways student voice and learning gets celebrated. At the Elem and MS levels - branding the ways students confer and support one another’s learning is very powerful. #satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
The brand is what people link to you ... Say Nike people think sneakers ... when people say the name of your school what is the first thing they think of ... is it what you want them to be thinking about? #satchat
And a positive, successful brand can be contagious! Generates more team members who are willing to live and breathe your message, so everyone is on the same page. #satchat
A2: Branding contributes to a solid learning environment in so many ways. When you tell your story it provides a glimpse into the the amazing things that students are doing every day and it shows other educators what is possible #satchat
I agree it can happen organically. But I’ve seen amazing things happen though when school leaders intentionally bring in families and community members to help them craft it. Shows they are a priority in planning, which is powerful to that relationship. #satchat
Branding of a successful learning environment starts with greeting the students as they enter a classroom or school and saying goodbye as they leave a classroom or school. It’s all about relationships! #Satchat
A3: It's everything from special announcements, reminders to everyday small moments and celebrations. Lucky to have @woschools and #WO2World as a means to showcase what we do and involve our community #Satchat
A3: the message should always be empower each other, do our best for students. Building up each other and displaying your passion each day makes people want to know what you are doing (also why you are so happy and how much ☕️☕️☕️☕️☕️ did u have) #SatChat
A3: Great branding is relatable & creates a sense of urgency. The message of feeding your passion, growing yourself, helping to fuel community, and being a positive change maker NOW are all great examples #satchat
I guess I'm just struggling to understand why we need to call it branding...if it's simply the culture you create, just call it your culture.
I could be missing something, though.
#satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
Do we tell the story or donour kids ... what are the kids saying when they are outside of school? What are they posting on social media ... that is our brand too. #satchat
Branding of a successful learning environment starts with greeting the students as they enter a classroom or school and saying goodbye as they leave a classroom or school. It’s all about relationships! #Satchat
A4 we create YouTube videos we send to community. When you can see learing in action and kids laughing, engaged and leading- that is powerful. #satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
A3: Saw this comment from A1 and I agree with the example. It is the positive, unified message that you share about the way you are moving educators/education forward. #satchat
In Competitive Science, students used teamwork, communication, and planning to build the tallest free-standing structure possible.. out of marshmallows! Our record was 37.5cm! @JerichoMS
Great way to view it. Seeing it as "communication", it's no more than establishing a "pool of shared meaning" as they say, in difficult conversations. #satchat
A3: Branding your school needs to be honest. Twitter offers your followers a window into your world. The most successful brands highlight successes and take risks. It’s ok to show it all: the good, the bad and the ugly. We are all human after all. #satchat@TheBradCurrie
A3: we have a couple school hashtags, newsletter, student of the month, etc. all of these things help promote our culture & send the message we believe about what we do everyday. #satchat
Those outlets make sense, along w/any other channels or locales where you expect your audience to be.
Upon further reflection, I'd add words 'intentional' or 'calculated' to developing definition. The talking/blogging/etc. cultivates one's voice(s). #satchat
A4 The district can share the great learning that is happening around the district to gain support from business and the community. The district must tell the story so the local community does not compose their own story. #satchat
A3: Social media can create transparency in a digital world, but must go hand in hand with our everyday interactions with Ss, colleagues and families => Live the brand you advertise #Satchat
I think it's important to even have a brand as a T. No T is a master in all things. Find ur passion as a T and share it with others. Be known as the T who is great at ____. Others will seek u out for help in that area and u can seek out others in areas that u need help.#satchat
In reply to
@timwolffSSD, @ex_trantorian, @schug_dennis, @bivey
A2 if your brand is your 💙 your kids know how you feel about them ... you care-you believe-and you support and encourage....if you are strong in this relationship and bond, even when you need to correct, or change a behavior/ skill etc, kids know it comes from your 💙 #satchat
A3: The most effective examples I've experiences includes sharing a snapshot of learning each day - a picture, a short video, a student quote - joining a learning community together around a common purpose - what's best for Ss! #satchat
Yes! A school needs a brand. Sure, it’s a biz term, and admin doesn’t have to use it, but we must promote it. Community members should know it. #satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
A4. Just like w classrooms, we control the message at the District Level by modeling the kinds of news we want posted. When we ask others to post like messages in our name, they perpetuate our mission and vision. the key = the hashtag. #satchat
A4: The District can do the same as classrooms and schools. Share the awesome teaching and events that happen. Share & promote events that we want the community to come to. This helps create the F2F engagement we all want from the community. #satchat
Branding of a successful learning environment starts with greeting the students as they enter a classroom or school and saying goodbye as they leave a classroom or school. It’s all about relationships! #Satchat
A4: We have made our brand a call to action. Create your #SpartanLegacy Make us better than the way you found us. First Ts and Ss accepted the challenge, but now the entire community embraces the sentiment. The ripple effect has been incredible. #satchat
Yes but it also what happens inside the classroom ... hellos and goodbyes can be so superficial ... it is what is instead de that counts the most. I want my kids to talk about what they learned not how I greeted them. #satchat
I respect the sentiment behind today's #Satchat. I'm deeply frustrated and concerned about the topic as it's generating tweets like this and ... Sweet chickens.
A3: Message will be different for each school. The important thing is for schools (admins) to be in the driver's seat of messaging. If you don't tell your story, who will?
#satchat
A4: District school boards can use branding to share their mission, vision and values with the broader community. They remind us of what our work is for the school year. #satchat
A1: Branding your classroom means showcasing to parents, the community and the world the great teaching, learning and opportunities that are being provided at that district/campus. It's about telling your story and if you don't do it someone else might do it for you. #satchat
Read the journal article: Branding in Education in International Journal of Instructional Technology and Distance Learning --- Scholarly Article -https://t.co/dJlOjXkI89
A2: Building a brand at the front of the classroom is super-powerful. Many #teachers are too demure about being rock stars. Show off your talents, people! Have you read the news? The general public and angry taxpayers certainly aren't seeing that side of the coin. #satchat
A4: I think it's important to break down the walls of schools- find ways to connect educators and students to the community (both local and global)! #satchat
Marketing is communicating school culture. Too often the origin of the communication comes from the media and not from those who purposefully work at creating opportunities for growth nor those who are the beneficiaries. #satchat
School culture is not branding, nor likely to be affected by it. Neither are school slogans, mascots, or mission statements.
Branding is about marketing, and in its rawest sense, idea of branding public spaces is controversial and worth discussing.
Maybe next time.
#satchat
A4: This is where social media to help! Create that school hashtag to help promote the positive things they stand for! Live by the @gcouros quote..." We need to make the positives so loud that the negatives are almost impossible to hear." I truly believe in this! #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
SHARE YOUR WORK!!
Brag about your students, your teachers and your school.
#satchat
via my post "Don't Accept the Default" here:
https://t.co/DxdmYH6CPj
A4: Learn where your community is getting the information and post your story there and work with your community to show them how they can engage in your school #satchat
A4: we would like to use our branding to focus on the great things Ts are doing with Tech around the district. Highlighting and thanking them for taking risks and being open to try new things. Newsletters, YouTube interview. Maybe even @flipgrid#SatChat
A4: Forbes article...implications for schools "understand your consumers needs first.Determine what will get their attention and why would they engage with it. Finally, figure out how it draws them back into your brands overall content ecosystem." https://t.co/ZEXagFaoHw#satchat
This is an ELITE point• #TellingOurStory is about showing the authentic love in our schoolhouse • for our school and scholars• and making sure our Ss know and feel that love too. Social media branding is one way to make that relevant and real •
❤️💯🤓☠️📚 #SatChat.
A2 if your brand is your 💙 your kids know how you feel about them ... you care-you believe-and you support and encourage....if you are strong in this relationship and bond, even when you need to correct, or change a behavior/ skill etc, kids know it comes from your 💙 #satchat
A4: The background noise can be deafening in the education world. Community members can become overwhelmed and mislead by news stories and op ed pieces. It is our responsibility to make sure they hear all of the good things happening in our districts. #satchat
SHARE YOUR WORK!!
Brag about your students, your teachers and your school.
#satchat
via my post "Don't Accept the Default" here:
https://t.co/DxdmYH6CPj
There's a difference between advertising and advising. Be authentic & share the learning & school culture. I saw a great example of it this week. #satchat
A4: Schools can communicate their brand and tell their story by promoting the T's and S's that are doing great things. Ppl love personalities who deliver! #satchat
Fair point, Patty. I wasn't necessarily thinking of 'aggressive' in a negative light, though it can carry that connotation. What if less effective branding feels aggressive & its more appealing iterations feel proud? #satchat
A4: (Con’t) The call to action was the tipping point. We are all responsible for improving our school environment. The students, parents, teachers, & community members believe that and live it. It makes us a powerful, committed team. #spartanlegacy#satchat
A4: Branding and social media has a reach far beyond a letter home used to. Pictures and videos can be shared around the world! Telling your story allows the passion we all feel for education to be shared! #satchat
Superficial Dennis? I disagree. Unfortunately I have worked with educators that walk right by students and staff on a consistent basis and don’t say a word! It’s a culture killer. #satchat
A4: The stories we tell as a district can influence the future of our communities. How can your story positively impact your community? Stories can inspire change! #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
Promoting what's happening in the classroom and proactively reaching out to people who can support, enhance, and enrich this learning. "Advertise" and publicly celebrate great teaching, student success, innovative thinking. #satchat
A4 Strategy, strategy, strategy. Have a plan and a professional (or team). Leave nothing to chance. Make data-driven decision about the message you’re sharing. Ultimately all pointing back to your beliefs and values. #SatChat
If it makes conceptual sense to call this "branding", then fine; I suppose I'd call this "your reputation". I'm not comfortable saying that "my brand is...X". Perhaps this conversation about the necessity of "branding" will happen another time. I'll eagerly await that.
#satchat
In reply to
@aundrea_wilson, @timwolffSSD, @schug_dennis, @bivey
A4: Just read last night about #gocrickets! Districts need to have their own #hashtag. Very insightful ideas on how get stakeholders in the community, the children, take over the district/school ‘story’ for the day! #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
A4: We tell our story through our words and actions every day. How we treat students and each other. What we value. What we honor with our time. The messages we send out (emails, tweets, words), the pictures we post, the listening ears we lend, the lives we touch. #satchat
A4: Again, we have a district-wide hashtag #ISDstrong and also went through the process of creating a new logo a few years ago. The district works extremelyhard to promote the positive, amazing things being done in our buildings each and every day. #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
A3 we tend to think of branding as something new or borrowed from biz world but in reality it’s what humans do to make sense of their world - we attach labels -stereotyping is a form of branding -our confirmation biases both build & come from branding we’ve learned #SatChat
A4, Our district has taken its branding to the highest levels. Community events, a strong strategic plan, utilizing social media platforms, engaging in dialogue and discussion with all stakeholders,.... It has been amazing since the creation of the districts vision! #satchat
Didn't mean to imply that AP isn't a brand...just that it's way more than what people are saying during this chat when describing a brand...it is a really really really big business...some would say it's exploitative and monopolizing. #satchat
A4: We tell our story through our words and actions every day. How we treat students and each other. What we value. What we honor with our time. The messages we send out (emails, tweets, words), the pictures we post, the listening ears we lend, the lives we touch. #satchat
A4- tell your schools story or someone else will. It’s easy. Leverage social media and find all of the outstanding things students are doing and put it out there. They have the stories just give them he platform to share. Change perceptions to change outcomes.
#satchat#edchat
A4 (contined) You can’t say you value and welcome ALL students and your website (and other forms of communication) only feature one specific type or race of students. #SatChat
If I believe the smartest person in the room is the room, then I'm taking in all those inputs to create more of a 360-degree brand view, understanding that I'm responsible for inspecting the credibility of any of those sources. #satchat
I was looking forward to this #satchat, too. Conflating public spaces with capitalism is exactly the concept that needs to be dissected.
But we're teachers. We'd rather poke our eyeballs than waddle into anything controversial.
A3: I think it's important that the school brand emphasize to the community its school environment and culture. We are not just teaching students but creating community members. #satchat#RaiderPride
If schools were run by aiming to make all students/parents/staff/community members/humans in front of us at any moment feel like the most important, valued, special, cared for people on earth there’d be amazing schools/communities all over. #LoveWorks#JoyfulLeaders#satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
A3- THE Marion C Moore school I’ll put up as an example. 2300 strong and a huge presence in our community. We spent the last three years telling OUR story and changing perceptions.
#satchat
Q3: What message should a school's brand send to the school community? What are examples (specific schools and types of content) of great school branding? #satchat
RESOURCE: View Taking Control of the Message - The ABC's of Branding Your School: https://t.co/kf3UKBIsXO
Mtg with district administrators:"If we screen children in K & identify them at-risk for #dyslexia, then we would need to change our whole system: resource allocation, teacher training,... I know that these children will still struggle in 3rd grade, we will just catch them then."
Didn't mean to imply that AP isn't a brand...just that it's way more than what people are saying during this chat when describing a brand...it is a really really really big business...some would say it's exploitative and monopolizing. #satchat
A3. The message should be that we are worth investing your faith & taxes here. We love your kids too. We are future focused. We're challenging and preparing them to be successful & we want them to be happy & succeed here. And they are. Just look. We value your support. #satchat
A5: Intentional conversations with school & community stakeholders - HOW can we communicate our message? HOW can we share our celebrations & challenges? #satchat
A5: This goes back to the collaborative effort of creating that vision or “brand” with the greater community at the outset. Creating it with them, instead of sharing it with them after the fact. #satchat
A4 I would caution us - educators & schools - to not create false narratives full of positivity & superficiality. Inside our schools,there is sexism, racism, classism, ableism, homophobia. Are we willing to roll up our sleeves and disrupt inequalities? Can we brand this? #satchat
Newsletters (old school versions of now digital ones), signage through the community schools. I think this is where our students and families are now, so we must go to them.... #satchat
I’m chewing on the concept of credibility. It today’s society, that honestly doesn’t seem to matter as much as it once did. Our “brands” are impacted by everything and everyone. #satchat
In reply to
@brianrozinsky, @DennisDill, @effortfuleduktr
Not saying that greetings should not be done, if the kid is only talking about how you greeted and not about what is happening in class than the greeting is superficial because school is a learning environment and if the kids never talk about learning what does that say? #satchat
A2- the biggest benefit is collective belief that you can. We all benefit by seeing those around us succeed. It creates a flywheel of culture, where success and achievement become the de facto.
#satchat
Q2 How can branding your classroom create, build or strengthen the learning culture? #satchat
RESOURCE:
Read the article: Branding Can Strengthen Your Classroom Culture: https://t.co/W4DLLnbhYq
A4: Districts must never lose sight of remaining true to their mission, vision and values in branding who they are and reaching out to the larger world...actions speak much louder than words...and the ‘world’ is watching...and responding! #satchat
Looking to brand your classroom/school w/#STEM? Check out my infographic archive on https://t.co/SwrgxnpCNo! Connect students, parents, and instruction to STEM w/ "STEM Thinking Dispositions" to "Ways to Encourage STEM at Home" & "Resources Connecting the Arts and STEM"! #satchat
A5: Don't just tweet out into the nothingness of cyberspace. Ask questions. Encourage community members to share pictures and stories. We all have cheerleaders in our schools. Allow them to reinforce your positive messages! #satchat
A4: It’s imperative to let your stakeholders know that are just that, stakeholders. You rely on their input. You value their opinions. You can’t do what you do without them. Tag them in everything you do. When we bring everyone to the table, everyone is accountable. #satchat
A4: if you don’t tell your story, others will. Getting ahead and inciting positive talk with staff and parents is huge. Telling your story allows ppl to make connections & a connected person is an engaged person. Use events, actions, & social media to propel your “why” #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
"All you see on TV about education are [negative things]. When have you ever gone on social media and felt like: 'YES! I'm in a noble profession!' We've got to change that." @latoyadixon5#rebrandnced
Lat year I had so much fine scheduling live podcasts with Youtube, sharing out school goals and then reading to students through out the summer ...#satchat
Q2 How can branding your classroom create, build or strengthen the learning culture? #satchat
RESOURCE:
Read the article: Branding Can Strengthen Your Classroom Culture: https://t.co/W4DLLnbhYq
A4: if you don’t tell your story, others will. Getting ahead and inciting positive talk with staff and parents is huge. Telling your story allows ppl to make connections & a connected person is an engaged person. Use events, actions, & social media to propel your “why” #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
A1- we live in the era for better or worse of school choice. If we aren’t creating and showcasing environments that students and families WANT to be apart of then we’re doing a disservice to our communities.
#satchat#edchat
Q1 We didn't go into education to develop a brand but this has become part of our profession. How do you define branding a classroom, school or district? #satchat
Branding is about ensuring that the brand promise matches the brand experience. Branding is about people, stories & relationships! Branding is about identity - who are we and what do we stand for? Our community should want to identify with our story; with us! #satchat
A5) to avoid being one-way, you can get out in front of the community & create platforms to gather input. Once this input is gained it is vital that it also applied. #satchat
The students aren’t actually the consumers. It’s the parents. Happy student/unhappy parent is going to impact your brand more than vice versa. #satchat
In reply to
@effortfuleduktr, @DennisDill, @brianrozinsky
A5: Involve your school community and stakeholders in the development of your school’s brand. Everyone should be able to relate or add to the school story. #satchat
A4-Districts should use branding to tell their story, highlight all of the great things going on, and create a following that engages the community. #satchat
A3: The message that a school should send to the community is that they always put student's first! Bottom line... student's first, not scores... students, growth, and personalized learning. #satchat
A4: Using social media helps you reach a broader audience, but it’s what you do to leverage that engagement that’s important! Involving your stakeholders in part of the process empowers them more than just disseminating information #satchat
Thank you @meg_allison for raising such a great point. Similarly, schools sometimes brand themselves as being all for kids, but will then turn a blind eye to adults who are bad for children. So important to boldly match words with actions! #satchat
A5. Encourage others to post and share their examples of your mission and vision. As a leader, re-post other people's posts about the school/district mission and vision. That validation is going to make it multi-directional bc leaders honor the story of others #satchat
I get the importance ... I greet kids ... I talk to kids I don’t teach as the pass by and every teacher should do this. But I don’t get all excited by it ... “Our school is the best at greeting kids” is that our brand goal or is what happens inside the class? #satchat
A5- the answer lays in being willing to engage for better or worse. If a problem arises then face it. Don’t just share the flash and positive, address and own the mistakes. People appreciate authentic engagement. That’s what they want in schools.
#satchat
A4: If we don't tell our story, someone else will. When that happens, it is negative and/or wrong information. Do we really want someone else telling our story? #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
Needless to say, there’s a huge difference between an isolated slip of the tongue and ceaseless, shameless, and witless prevarication on virtually all topics, large and small.
"All you see on TV about education are [negative things]. When have you ever gone on social media and felt like: 'YES! I'm in a noble profession!' We've got to change that." @latoyadixon5#rebrandnced
Why I tend to go back to Barthes work in semiotics -more than branding to describe meaning of what we intend vs what we do communicate culturally abt who we are and what we stand for https://t.co/J5ZYkFTr2T#satchat
I appreciate that sentiment. At the same time, given all we know about the nature of "good" schools (i.e. mostly white, suburban, etc.) I find myself struggling to see past the association between branding and selling.
Branding is about ensuring that the brand promise matches the brand experience. Branding is about people, stories & relationships! Branding is about identity - who are we and what do we stand for? Our community should want to identify with our story; with us! #satchat
A5: this ❓ just gave me an idea. Maybe we can interview Ss about what their Ts are doing. That would be so powerful for a T to see their effort through their Ss eyes. #SatChat
A4: we have a S led media team that live streams school sports, communityservice built into school events and Ss have driven the creation of many of those programs. #satchat
Not ignore, just don't focus on it in a public manner. That's where coaches come in, coaching cycles and peer support to change that for the better. #satchat
They are connected ... I don’t need to make the parent happy ... that happens when I do right by the kid. They bring home the positive message not me. #satchat
In reply to
@3_DLeadership, @effortfuleduktr, @brianrozinsky
Wow, this @RossCoops31 post is really making me think about how others might perceive a school community thru social media posts. I wonder if it's different for teachers than for administrators? I'm rereading: Brand Your School. Not Yourself. https://t.co/8eJfts1MN6
Hello Everybody😇My #SaturdayMorning was pretty amazing😊What about yours😋
So, let's make our #satchat more romantic💞I'll start🤗
'Cause the way you walk or the way we talk, it amazes me👫
So, that's why baby, I want to make you believe in "we"💋
#SaturdayMotivation
Good morning! Branding your school or district is so important because we must tell the stories of our amazing educators and how great our schools truly are! #satchat
When I'm on the ball, credibility guides me to turn up the volume on some voices & dial it down on others, tuning in most meaningful (trustworthy?) signal from background noise. Risk: That signal becomes an echo chamber, and I've unwittingly put on blinders. #satchat
In reply to
@3_DLeadership, @DennisDill, @effortfuleduktr
#SaturdayMorning#satchat a week of Serena Williams was robbed, fighting for womens rights nonsense after she pulled her routine diva act. All she was saying was BS?
Shocker
Are Women Penalized More Than Men in Tennis? Data Says No
https://t.co/QrwxGexB5k
“Many people have turned back because they are afraid to look at things from God’s perspective. The greatest spiritual crisis comes when we have to move a little farther on faith than the beliefs we’ve already accepted🙏🏿
#SaturdayMorning
Our Lady of Sarrows
Goldsboro
#satchat
A5: We empower all stakeholders to build our mission/brand with us. We open our doors to them. We ask for their opinions AND we listen. We genuinely value and respect them as a part of who we are. #satchat
. @Joe_Sanfelippo is wonderful at this. He made #GoCrickets huge in school and community. Starts with press conferences to introduce new teachers, giving shirts away at events, and more.
#HackingLeadership#satchat
A4 - if you ever made a HS schedule then you have seen kids vote with their feet. I have seen kids/parents running away from certain teachers. Creates huge equity problems. They are their negative brand #satchat
Branding becomes unnecessary if we:
(1) Genuinely care for our students
(2) Create opportunities for authentic inquiry
Actions speak louder than words.
#satchat
Yes, have schools take ownership in reporting their successes and their struggles. By schools putting both out there, it allows for true transparency to take place, and possible solutions to form and implement. #satchat
A5 Build a brand - or whatever you want to call it - and be willing to fight for it. Our students lives and futures depend on it. #satchat#BlackLivesMatter#vted#wcsu32
A4. Facts, figures and data don't resonate in the emotional area of the brain that leads to action. Pictures/videos/stories do. They connect us. They move us. They bring us together. Sharing creates community. Share your stories/successes and build it together. #satchat
When students or former students tell their success stories of their school experiences that nullify some of the negativity out there, you just receive a major booster that you are part of a really noble profession. #satchat
"All you see on TV about education are [negative things]. When have you ever gone on social media and felt like: 'YES! I'm in a noble profession!' We've got to change that." @latoyadixon5#rebrandnced
Happy #InternationalDotDay! Yesterday we read The Dot to elementary literacy coaches, designed dots, practiced speaking & listening standards when sharing and then used some text for a "scooping" activity w/ Google Drawing! @framinghamps@peterhreynolds@AmyEBright1#satchat
A4: social media y’all! Stakeholders will look! Parents and community love to see what great things are happening in schools and it’s an easy way to keep all informed (and they are already on their anyway!)#satchat#STEAMlearns
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
The political pundits continue to get their ratings, and the career politicians keep getting re-elected. This November WE the people will have our say and I will work to earn your vote this November! 🇺🇸 #LetsFlyMI#TeamJohnJames#MISen
A4. Facts, figures and data don't resonate in the emotional area of the brain that leads to action. Pictures/videos/stories do. They connect us. They move us. They bring us together. Sharing creates community. Share your stories/successes and build it together. #satchat
Branding isn’t about an individual; branding is about telling the story of our community & it can become such a powerful narrative when we involve everyone in the storytelling - kids, staff, families, etc! All WE... not ME! #satchat
Going rogue here. Products can have nice packaging but lack substance. That’s what cereal companies do with packaging and product placement. The last thing I’d want is to send kids to a school that “looks good” but is bad for them #SatChat
A5: If your brand is one directional, you are doing it wrong. A school brand should always highlight the ppl. It is a call to action not a competition. It can’t be about looking good. It has to be about DOING good & looking to the future! #satchat
The brand is the whole message ... every part is important ... you can go to a meat market that looks waonderful on the outside, but if it smells like rotting meat on the inside would you still have a positive attitude just because someone greeted you at the door? #satchat
A4: social media y’all! Stakeholders will look! Parents and community love to see what great things are happening in schools and it’s an easy way to keep all informed (and they are already on there anyway!)#satchat#STEAMlearns
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
Q5Don't get too comfortable in one version of your brand.Always reevaluate your community.Are demographics changing?Are values shifting?Make sure your school reflects your current community, and take that into account when developing your mission using an educator's lens #satchat
Love this! All schools have struggles and they should. I don't want to work at a school where there is no growth happening. There is always something to improve on with the help of the community! #growthmindset#satchat
Yes, have schools take ownership in reporting their successes and their struggles. By schools putting both out there, it allows for true transparency to take place, and possible solutions to form and implement. #satchat
There’s the brand and then there’s the mission, which hopefully is focused on serving all kids. If you demonstrate specific efforts to fulfill the mission, you strengthen the brand. #EdEquity#satchat
A4 I would caution us - educators & schools - to not create false narratives full of positivity & superficiality. Inside our schools,there is sexism, racism, classism, ableism, homophobia. Are we willing to roll up our sleeves and disrupt inequalities? Can we brand this? #satchat
A4 Always and often share the positive things your schools are doing using all platforms: social media, traditional media, and most importantly word of mouth. #satchat
That sounds balanced. Tell me more. Can you give me an example of a school sharing a struggle on social media, and if there was any response or how it was addressed or resolved? #satchat
Which is why stakeholders from all corners of our learning communities need to help shape these messages. If they are created in meetings & rooms isolated from #studentvoice, then in time, they will float up because they’ll be full of hot air. ;) #satchat
Germane to today's #satchat conversation: This week, this article from Time magazine contributes to teacher brand in U.S. -- https://t.co/3jnVxKp5Ks Surely not the only story, but now part of it. #satchat
What a joke, you think I worry my father isn’t sleeping?🤣🤣🤣 I have never and will never worry about that. Keep making crap up.
Oh, VF with 4.8m “followers” how do you average less than 20 RTs for your last 20 or so posts? BUYING FOLLOWERS MUCH? SAD, PATHETIC, & IRRELEVANT!
Honesty is always the best policy. Sharing strengths and weaknesses makes a school relatable. If you don't share what you need assistance with, how can you ever receive what you need? #satchat
Yes, have schools take ownership in reporting their successes and their struggles. By schools putting both out there, it allows for true transparency to take place, and possible solutions to form and implement. #satchat
That's it right there. If we remember these are communication tools (a means to an end), everyone wins. The point is sustained reciprocal face-to-face dialogue - between child & parent, parent & teacher, and between school & home. #Satchat
In reply to
@ScottRRocco, @oritgately, @TheBradCurrie
Well, the point of branding isn’t to keep you. It’s to get you in the door. Culture is what keeps you or causes you to leave. At least in my understanding of branding. I might have a different definition. #satchat
@JennBinis also think Jenn - it’s when the match between what we say we are/stand for and what we actually do that trust gets built or not- and I wonder if we ever can get there #satchat
I appreciate that sentiment. At the same time, given all we know about the nature of "good" schools (i.e. mostly white, suburban, etc.) I find myself struggling to see past the association between branding and selling.
"From the day you were born, your once in history, never-to-ever-be-repeated arrangement of gifts, dreams, quirks, talents, and passions have beautifully shaped the planet without you realizing it."
#SaturdayMorning#SatChathttps://t.co/7hObxKV42z
A6- the most powerful tool of all. Face to face. Get out in the community. Meets businesses. Folks who live near the school but have no kids. Talk. Be a part of the community one in one.
#satchAt
Trump administration needs to take Kerry's sedition seriously! Until these Democrats pay for breaking our laws, they only become increasingly brazen . . . They need to pay for their crimes, now!
A4: We can't just simply have a vision. We need to live it out and take actions to meet our promises. Through branding we are given the opportunity to show the "how" behind the "why" of what we do. #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
#satchat unbridled capitalism at it's worst. We need wise, common sense regulation of sectors of the "free" market place. Urgently, for the sake of the kids.
12% of kids are vaping in America today. Why? The companies that sell these products have all types of candy and fruit flavors designed to attract children. The evidence is clear: e-cigarette companies are expanding their reach into our kids’ lives. That has got to stop.
A4. (cont) When people are moved to action, they become committed and supportive of your mission. They volunteer and invest time, thought and resources to benefit what touches them. When we become more meaningful to, and expand our community, we all benefit together. #satchat
Bottom line: if your “brand” is about self promotion, you have failed. Make your brand love. Love of your students, love of your school, love of your community, love of your staff. Put in the real work and the brand will come. If you put brand before vision, you’ll fail #satchat
A6 Most powerful is face to face conversation with stakeholders. 2nd is personal phone calls. When you can have true conversations and dialogue you truly help others understand the “why”. #satchat
A6: For our school, it's about supporting school events, philanthropic projects, activities, and awards that relate back to our RISE tenets (respect & responsibility, integrity, safety & staying healthy, and empathy). #satchat#successatlps
Branding is an opportunity to celebrate! Sharing our "WHY" & sharing quality teaching/learning experiences every day - especially in VA! #satchat@WSroufe@DrJamesLane@pammoran
Honesty is always the best policy. Sharing strengths and weaknesses makes a school relatable. If you don't share what you need assistance with, how can you ever receive what you need? #satchat
Yes, have schools take ownership in reporting their successes and their struggles. By schools putting both out there, it allows for true transparency to take place, and possible solutions to form and implement. #satchat
A5:
1. Classroom experiences
2. Children’s stories of their school day
3. Teachers’ reflections on school days
4. The “feel” of the building as you walk in & the conversations w/ faculty and staff
As a mother, #2 & #4 brand my son’s classroom more than anything else. #satchat
“The proof is in the pudding.” Similar to how we buy expensive monitors and hoki stools to “create a learning space” and the presence of those things don’t mean anymore learning is happening than a class across town that can afford it.” #SatChat
I'm skeptical, which is why question I tend to ask instead is, "How can I coach middle schoolers with whom I work to navigate what they see, hear, read, write, and say this way?"
(Maybe that's my brand!)
#satchat
In reply to
@3_DLeadership, @DennisDill, @effortfuleduktr
A6, I would say other tools would be face to face communication and word of mouth. We can’t always rely on technology to represent us. We have to be in front of people. Use your voice and work as a tool. #satchat
A5: I think persistence makes the branding work. If you promote your culture & get more to buy in it doesn’t take long to see your community interact with your branding. #satchat
Going rogue here. Products can have nice packaging but lack substance. That’s what cereal companies do with packaging and product placement. The last thing I’d want is to send kids to a school that “looks good” but is bad for them #SatChat
Have you been watching #AmericaToMe? That seems to be the storyline. Looks like they are changing, but that’s the feel I get watching the series. #satchat
A6:
1. Classroom experiences
2. Children’s stories of their school day
3. Teachers’ reflections on school days
4. The “feel” of the building as you walk in & the conversations w/ faculty and staff
As a mother, #2 & #4 brand my son’s classroom more than anything else. #satchat
A5:
1. Classroom experiences
2. Children’s stories of their school day
3. Teachers’ reflections on school days
4. The “feel” of the building as you walk in & the conversations w/ faculty and staff
As a mother, #2 & #4 brand my son’s classroom more than anything else. #satchat
For those who don’t naturally take to the notion of “branding” a school, remember that it’s really about the people you serve: the students, the families, the community. Tell THEIR stories in the context of the school. That makes it relevant. #satchat A5
#satchat “Demonstrate specific efforts” is the key. Walk the talk. That’s the vision made visible. Hashtag it for your community. Allow them to engage with it. Allow them to push back. Open up dialogue. Welcome disruptions to our narratives to make them more perfect.
A6: Facebook, Twitter, etc. are wonderful tools—but the best tool is YOU. Use your heart, your words, your ears, and your actions to build relationships. It's all about relationships. https://t.co/7Bv59Wtn8z#satchat
Awesome convo this morning #satchat PLN.
One tweet hit the nail on the head... we are a "bunch of teachers talking about school"
ON A SATURDAY!!
How awesome is that!
Resources up until Friday
We are back next week at 7:30am EST
Topic: The Future of Professional Development
How often do schools regularly report to the outside updates on the progress of the school Improvement plan? How often do teachers refer to the school Improvement plan? #satchat
A6: In education , we have a variety of ways to share our message: School websites, newsletters, bulletin boards, school shirts, verbal messaging (just talking about our day/school). Just to name a few. #satchat
A6:
1. Classroom experiences
2. Children’s stories of their school day
3. Teachers’ reflections on school days
4. The “feel” of the building as you walk in & the conversations w/ faculty and staff
As a mother, #2 & #4 brand my son’s classroom more than anything else. #satchat
Q4: How can the district use branding to engage stakeholders and tell the district's "story"? #satchat
RESOURCE: Read about the great work Fall Creek School District and @Joe_Sanfelippo are doing to brand their district: https://t.co/JCVo9mxYXL
It's true Rodney.... my mentor taught me to ALWAYS give your all as a principal when given opportunity to interact w. people in large settings. We get few face to face moments like this, make them count IE concerts, PTA mtgs etc. #satchat
A6: In education , we have a variety of ways to share our message: School websites, newsletters, bulletin boards, school shirts, verbal messaging (just talking about our day/school). Just to name a few. #satchat
Yes- and if we are not reaching our community with communication we need to keep trying new ways and ASK what works- I've used smore for newsletters & blogger for blog posts because it counts to views! #satchat
A6: In education , we have a variety of ways to share our message: School websites, newsletters, bulletin boards, school shirts, verbal messaging (just talking about our day/school). Just to name a few. #satchat
Awesome convo this morning #satchat PLN.
One tweet hit the nail on the head... we are a "bunch of teachers talking about school"
ON A SATURDAY!!
How awesome is that!
Resources up until Friday
We are back next week at 7:30am EST
Topic: The Future of Professional Development
A6: iMove can help you build engaging media that can be played or shared in schools and out. We created ways for Ts to recognize Ss, Ts to recognize Ts, and Ss to recognize Ts within the school when they see them go above & beyond & exhibit qualities that match our “why” #satchat
Thank You to our #PLN for another amazing #Satchat. Please join us next week as we discuss "The Future of Professional Development in Education" Thank you to my co-moderators and the founders of #Satchat@ScottRRocco and @TheBradCurrie
Going rogue here. Products can have nice packaging but lack substance. That’s what cereal companies do with packaging and product placement. The last thing I’d want is to send kids to a school that “looks good” but is bad for them #SatChat
A6 corollary - Decisions to use GSuite for Edu (or Microsoft 365 or other digital platforms/tools/devices) involve not-so-tacit acceptance of brands that influence our own & our schools's stories. #satchat
When President Obama said that he has been to “57 States,” very little mention in Fake News Media. Can you imagine if I said that...story of the year! @IngrahamAngle
A6: I'm trying to build my own website on @weebly, but it's easier said than done... especially to find the time with 2 kids (3 yo and 4 months) and a love of the curriculum #satchat
A5: Communication of brand is more than words. Doing is an important communicator. Our brand is communicated by what our S's, T's, Admin's are doing. Actions demonstrate values, mission & vision. We are our brand-in every action and interaction every day. #satchat
A5. It starts by making it everyone's job, not one person. We've encouraged Ts to share one lesson, idea, story a day using our #oakerpride hashtag. We're adding pictures/videos/podcasts into the social media mix. Parents/community interact there. #satchat
When it’s not a PR move but representative of voice agency influence of the school community to share what they believe and stand for, “brand” isn’t about selling but rather becomes embedded cultural communication of beliefs and actions #satchat image =story
