#K12PRchat Archive
Tuesday March 21, 2017
8:00 PM EDT
JacobALusk
Mar 21 @ 8:00 PM EDT
A0: Our 3 PR pros all have a seat at the table. There is mutual trust. This team structure works, if you have the right team.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:00 PM EDT
Questions 0 Lets us know you are here so we can welcome you.
#k12prchat
JulieThannum
Mar 21 @ 8:01 PM EDT
It's time!!!!
#k12prchat
starts now - join us for a discussion on leadership - you don't have to be a school PR Professional to join in
ShawnMcKillop
Mar 21 @ 8:01 PM EDT
A0: Yes! Dine in. A seat at the leadership
#schoolpr
table is about helping and influencing others to achieve their desired goals
#k12prchat
cateked
Mar 21 @ 8:01 PM EDT
Cathy from Deerfield, IL. A0: Lucky to have a comfy seat at the leadership table in a district that values communication.
#K12PRChat
lesleybruinton
Mar 21 @ 8:01 PM EDT
I'm here and I have a seat at the table!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:00 PM EDT
Questions 0 Lets us know you are here so we can welcome you.
#k12prchat
EdTechMack
Mar 21 @ 8:02 PM EDT
I'm here! Melissa from KS (work in MO). Take out here...which means 6 deliveries all at different times.
#SadFace
#k12prchat
bsnicol2
Mar 21 @ 8:02 PM EDT
A0. Brian from Green Bay checking in for
#K12PRchat
- third year in a newly created one-person School PR shop. First year at the table.
BBDaneDell
- Moderator
Mar 21 @ 8:00 PM EDT
Questions 0 Lets us know you are here so we can welcome you.
#k12prchat
JulieThannum
Mar 21 @ 8:03 PM EDT
Julie Thannum from Texas representing
@Carrollisd
and
@NSPRA
Thankful to be a part of Superintendent's Cabinet for all 27 years
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:00 PM EDT
Questions 0 Lets us know you are here so we can welcome you.
#k12prchat
judi70
Mar 21 @ 8:03 PM EDT
A0: Have a seat at the table. Talked my way in several Sups ago and have stayed.
#K12PRchat
shanehaggerty
Mar 21 @ 8:03 PM EDT
A0: Present. And yes, I have a seat at the table.
#K12PRChat
tjentz
Mar 21 @ 8:03 PM EDT
A0: Tracy from ND. Delivered take out. Very happy for my friends who have a seat at their respective tables!
#k12prchat
LeslieAMcCoy
Mar 21 @ 8:04 PM EDT
#k12prchat
Here and seat at the table.
BBDaneDell
- Moderator
Mar 21 @ 8:04 PM EDT
Let's welcome our special guest moderator. She is awesome and has knowledge bombs to drop.
#k12prchat
EdTechMack
Mar 21 @ 8:04 PM EDT
We seriously need a 1:1 talk about this.
#k12prchat
In reply to @bsnicol2
kimtracyprince
Mar 21 @ 8:04 PM EDT
Here in Los Angeles (adjacent)! A0: Can you define "the table?" Because I'm not sure.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:04 PM EDT
it only takes one
#k12prchat
In reply to @judi70
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
EdTechMack
Mar 21 @ 8:05 PM EDT
Me too! Love to learn from them on how to work for change.
#K12prchat
In reply to @tjentz
emdugan
Mar 21 @ 8:05 PM EDT
Emily from Newport News, VA here! A0: Take out for me.
#k12prchat
JulieThannum
Mar 21 @ 8:05 PM EDT
Grateful for my Superintendents past and present who understand and value public engagement and communications
@faltysd
#K12PRChat
In reply to @faltysd
lesleybruinton
Mar 21 @ 8:06 PM EDT
: are you in the room with the bosses when decisions are being made? And do they let you speak?
#k12prchat
In reply to @kimtracyprince
shanehaggerty
Mar 21 @ 8:06 PM EDT
This makes all the difference.
#K12PRChat
In reply to @JulieThannum, @faltysd
tjentz
Mar 21 @ 8:06 PM EDT
A1: Network with amazing
@NSPRA
colleagues (
#NSPRAstrong
). Read many books, blogs,etc. Glean from those I admire in other fields.
#k12prchat
In reply to @NSPRA
sabrinakapp
Mar 21 @ 8:06 PM EDT
A0 The one and only in PR/Comm so, yes, a seat at the table :)
#k12prchat
kimtracyprince
Mar 21 @ 8:06 PM EDT
Thanks. Hmm, okay, sometimes. So, takeout?
#k12prchat
In reply to @lesleybruinton
BBDaneDell
- Moderator
Mar 21 @ 8:07 PM EDT
A1 think strategically and look to help others. I call it serving with a purpose and leadership seems to flow from it.
#k12prchat
JulieThannum
Mar 21 @ 8:07 PM EDT
Read a lot; keep up w/ education news; professional development; learn by observing good and bad examples;
@NSPRA
@tspra
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:07 PM EDT
Networking is something all great leaders do. Can't agree more. You become like those you associate with.
#k12prchat
tjentz
Mar 21 @ 8:06 PM EDT
A1: Network with amazing
@NSPRA
colleagues (
#NSPRAstrong
). Read many books, blogs,etc. Glean from those I admire in other fields.
#k12prchat
In reply to @NSPRA
shanehaggerty
Mar 21 @ 8:08 PM EDT
A1: I've been w/same supt for nearly a decade & learned by listening. You develop by failing, as well, while trying to develop.
#K12PRChat
ShawnMcKillop
Mar 21 @ 8:08 PM EDT
A1 Leadership qualities are made by building trust & maintaining relationships. Competence & sound, consistent advice is an asset
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:08 PM EDT
good to have you. Don't forget to use tag your tweets with
#k12prchat
In reply to @sabrinakapp
lesleybruinton
Mar 21 @ 8:08 PM EDT
A1: I like to share the success and the credit (much more gratifying that way!). However, I am willing to take the blame.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:09 PM EDT
Iterate and get better. Love the journey as much as the summit.
#k12prchat
shanehaggerty
Mar 21 @ 8:08 PM EDT
A1: I've been w/same supt for nearly a decade & learned by listening. You develop by failing, as well, while trying to develop.
#K12PRChat
JacobALusk
Mar 21 @ 8:09 PM EDT
A1: Knowing my role, making everyone feel part of the team, constantly observing/analyzing my actions.
#k12prchat
EdTechMack
Mar 21 @ 8:09 PM EDT
Be confident in decision making. Read, read, read, but be ready to apply that learning when in front of the right people.
#k12prchat
emdugan
Mar 21 @ 8:09 PM EDT
A1: I work to provide support to others, & do a lot of listening when the leaders talk. Constantly reading/learning when I can.
#k12prchat
shanehaggerty
Mar 21 @ 8:09 PM EDT
Highly recommend finding mentors & leaders outside of EDU to develop. These perspectives & voices are needed in a siloed industry
#K12PRChat
bsnicol2
Mar 21 @ 8:09 PM EDT
A1. 1.) Read to lead. 1a.) Networking internally and out. Leadership development is a priority here and it is modeled at the top.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
cateked
Mar 21 @ 8:09 PM EDT
A1: Read (Lean In, Leadership Challenge) & learn from other leaders around me - many mentors!
#K12PRChat
kimtracyprince
Mar 21 @ 8:09 PM EDT
A1: Patience and willingness to explain what I do has helped w/awareness that I'm here as a resource
#k12prchat
JulieThannum
Mar 21 @ 8:10 PM EDT
Great advice
#k12prchat
shanehaggerty
Mar 21 @ 8:09 PM EDT
Highly recommend finding mentors & leaders outside of EDU to develop. These perspectives & voices are needed in a siloed industry
#K12PRChat
judi70
Mar 21 @ 8:10 PM EDT
A1: Share info I get from
@nspra
and
@tspra
with rest of leadership team. Helps to see problems before they become real issues.
#K12PRchat
In reply to @NSPRA, @tspra
BBDaneDell
- Moderator
Mar 21 @ 8:10 PM EDT
I would add to find the roles where you can provide the most value to your team and org. It's not always as the general.
#k12prchat
JacobALusk
Mar 21 @ 8:09 PM EDT
A1: Knowing my role, making everyone feel part of the team, constantly observing/analyzing my actions.
#k12prchat
shanehaggerty
Mar 21 @ 8:10 PM EDT
Yes! Know your role. "Stay in your lane" as my boss says.
#K12PRChat
In reply to @JacobALusk
marci_minor
Mar 21 @ 8:10 PM EDT
A1: Listening. Then when it's time to talk, you have a message. Talking points are the same but delivery may vary.
#k12prchat
jacksheard
Mar 21 @ 8:10 PM EDT
A1 Find ways to build trust, collaboration w/district leaders. "What can I do to make educating kids easier for you today?"
#k12prchat
lesleybruinton
Mar 21 @ 8:11 PM EDT
Love it! Lifelong learning at it's best,
@bsnicol2
!
#k12prchat
In reply to @bsnicol2
bsnicol2
Mar 21 @ 8:09 PM EDT
A1. 1.) Read to lead. 1a.) Networking internally and out. Leadership development is a priority here and it is modeled at the top.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:11 PM EDT
Listen to others to find where you are good and then make it your own. Be the best at what you are good at.
#k12prchat
sabrinakapp
Mar 21 @ 8:11 PM EDT
A1: Read, study, observe those respected in edu, PR; adapt to your own style, but practice what is valued, valuable
#k12prchat
JulieThannum
Mar 21 @ 8:11 PM EDT
Leadership is a constant journey where you never fully arrive but you know where you want to go & have mapped a successful route!
#K12PRChat
EdTechMack
Mar 21 @ 8:11 PM EDT
This. Esp the internally networking part. Your "people" need to know YOU'RE their person.
#K12prchat
bsnicol2
Mar 21 @ 8:09 PM EDT
A1. 1.) Read to lead. 1a.) Networking internally and out. Leadership development is a priority here and it is modeled at the top.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
lesleybruinton
Mar 21 @ 8:12 PM EDT
Yep,
@marci_minor
! That's why we have two ears and one mouth.
#k12prchat
In reply to @marci_minor
marci_minor
Mar 21 @ 8:10 PM EDT
A1: Listening. Then when it's time to talk, you have a message. Talking points are the same but delivery may vary.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
EdTechMack
Mar 21 @ 8:13 PM EDT
YESSSS. How can I help you be successful? (which leads to student success)
#k12prchat
In reply to @jacksheard
cateked
Mar 21 @ 8:13 PM EDT
A1: Leaders are lead supporters. I can't move my ideas forward unless I'm accessible, approachable, responsive to others' needs
#K12PRChat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
kimtracyprince
Mar 21 @ 8:13 PM EDT
A1: I'm relieved and delighted to have found
#k12prchat
as a connection to peers. I've learned so much in the few chats I've attended.
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Being able to bring two groups of people together or two thoughts together is invaluable
#k12prchat
bsnicol2
Mar 21 @ 8:09 PM EDT
A1. 1.) Read to lead. 1a.) Networking internally and out. Leadership development is a priority here and it is modeled at the top.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
JulieThannum
Mar 21 @ 8:13 PM EDT
Great Leaders serve others so if you find yourself only serving yourself, get out of your box and find someone to guide and help
#K12PRChat
sabrinakapp
Mar 21 @ 8:13 PM EDT
What if you didn't think of them as biz models/profit centers but instead PR/Comm pros telling diff stories to diff audiences?
#k12prchat
bsnicol2
Mar 21 @ 8:12 PM EDT
This is a stretch for me, but I get it. My teacher heart has a hard time with business models. I loathe profit motives.
In reply to @shanehaggerty
smithsteph
Mar 21 @ 8:14 PM EDT
Sad to miss the
#k12prchat
but a meeting for our April 4 election takes priority. Can't wait to catch the follow up later
ShawnMcKillop
Mar 21 @ 8:14 PM EDT
A2: Value comes from providing skilled leadership, communicating the vision & giving direction/focus to the district’s mission
#k12prchat
kimtracyprince
Mar 21 @ 8:14 PM EDT
A2: Speak up! Don't be afraid to share your thoughts and suggestions (especially if they are good ones)
#k12prchat
lesleybruinton
Mar 21 @ 8:14 PM EDT
This is why I bring a cape with me when I go to the table! 😉
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:11 PM EDT
Listen to others to find where you are good and then make it your own. Be the best at what you are good at.
#k12prchat
JacobALusk
Mar 21 @ 8:15 PM EDT
A2: Always be prepared to offer solutions and get results. Small districts may not understand what PR pros can do.
#k12prchat
tjentz
Mar 21 @ 8:15 PM EDT
A2: Stay current on topics, be visible, be prepared to provide multiple suggestions and let the leader(s) make the decision.
#k12prchat
chasemoffitt
Mar 21 @ 8:15 PM EDT
A1: Listening. Listening. Listening. Rarely is trust gained when you're using only 1 ear during a conversation.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:05 PM EDT
Question 1
#k12prchat
shanehaggerty
Mar 21 @ 8:15 PM EDT
A3: I'm gonna give the evaluation answer. Data, data, data. Proof is in the pudding.
#K12PRchat
EdTechMack
Mar 21 @ 8:15 PM EDT
I follow to "steal" ideas. Some have elements that can be easily adapted to ed.
#K12PRchat
In reply to @bsnicol2, @shanehaggerty
bsnicol2
Mar 21 @ 8:16 PM EDT
A2. Value is like influence-can only be conferred by the recipient. Work hard, earn trust, kids 1st. Value/influence will follow.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:16 PM EDT
A2 be accountable. Nothing says leadership like being accountable for actions and results
#k12prchat
sabrinakapp
Mar 21 @ 8:16 PM EDT
A2 Best chance is when the heat is on! Otherwise, steady, positive steps in a consistent fashion, build audience, trust.
#k12prchat
lesleybruinton
Mar 21 @ 8:16 PM EDT
You know I love this answer,
@shanehaggerty
!
#k12prchat
In reply to @shanehaggerty
shanehaggerty
Mar 21 @ 8:15 PM EDT
A3: I'm gonna give the evaluation answer. Data, data, data. Proof is in the pudding.
#K12PRchat
kimtracyprince
Mar 21 @ 8:17 PM EDT
Working on that "growing" part.
#k12prchat
In reply to @bsnicol2
BBDaneDell
- Moderator
Mar 21 @ 8:17 PM EDT
My 5-year-old just explain to me what Snapchat was.
#k12prchat
marci_minor
Mar 21 @ 8:17 PM EDT
A2: Offer several solutions not just an answer.
#k12prchat
JulieThannum
Mar 21 @ 8:17 PM EDT
A2: Listen and give great advice; help guide people when they are in a PR crisis and that proves your value more than anything
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
JacobALusk
Mar 21 @ 8:18 PM EDT
A2: Be prepared to offer solutions. Don't be a "yes man"
#K12PRChat
lesleybruinton
Mar 21 @ 8:18 PM EDT
A2. Everyone likes a winner. Use the Four-Step Process to show that you are strategic in your work. They will see your success.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
GoobyCooper
Mar 21 @ 8:18 PM EDT
sync a nhan solo mix?
#k12prchat
jacksheard
Mar 21 @ 8:18 PM EDT
A2 We play an important role in ed. Do what we do so they can do what they do. It's about knowing role, executing best you can.
#k12prchat
bsnicol2
Mar 21 @ 8:16 PM EDT
A2. Value is like influence-can only be conferred by the recipient. Work hard, earn trust, kids 1st. Value/influence will follow.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
shanehaggerty
Mar 21 @ 8:18 PM EDT
Will they be doing a session at
#NSPRA2017
?
#k12prchat
In reply to @BBDaneDell
lesleybruinton
Mar 21 @ 8:19 PM EDT
Those who know me well, know that I have never been a "yes woman." 😉
#speaktruthtopower
#k12prchat
JacobALusk
Mar 21 @ 8:18 PM EDT
A2: Be prepared to offer solutions. Don't be a "yes man"
#K12PRChat
MandeePuleo
Mar 21 @ 8:19 PM EDT
Having technical difficulties with my
#APRPREP
meeting tonight so I'm joining
#k12prchat
now & will review APR slides tomorrow...
faltysd
Mar 21 @ 8:19 PM EDT
A2: Be brave in giving the tough answers...not the ones we want to hear. Research before the issue occurs. Be ahead of the game
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
cateked
Mar 21 @ 8:19 PM EDT
A2: Don't count on quick wins to prove
#schoolpr
value; proof comes over time, with growth (data!), & when systems run smooth.
#K12PRChat
BBDaneDell
- Moderator
Mar 21 @ 8:19 PM EDT
A yes-man is never a leader. It is OK to execute, but when A situation requires a voice to speak up a leader speaks up
#k12prchat
JacobALusk
Mar 21 @ 8:18 PM EDT
A2: Be prepared to offer solutions. Don't be a "yes man"
#K12PRChat
kimtracyprince
Mar 21 @ 8:20 PM EDT
I'd attend that.
#k12prchat
#nspra2017
In reply to @shanehaggerty, @BBDaneDell
LeslieAMcCoy
Mar 21 @ 8:20 PM EDT
@MandeePuleo
Hey!!
#k12prchat
In reply to @MandeePuleo
EdTechMack
Mar 21 @ 8:20 PM EDT
We have a Hangout w/ the Dellenbach clan during our session on Next Level Engagement.
#ShamelessPlug
#K12PRChat
In reply to @shanehaggerty, @BBDaneDell
shanehaggerty
Mar 21 @ 8:20 PM EDT
Technical difficulties=
#k12prchat
is more fun 😌
In reply to @MandeePuleo
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
I asked him what Snapchat was, he told me it's that thing you do on your phone with the faces
#k12prchat
shanehaggerty
Mar 21 @ 8:18 PM EDT
Will they be doing a session at
#NSPRA2017
?
#k12prchat
In reply to @BBDaneDell
lesleybruinton
Mar 21 @ 8:21 PM EDT
I'm cosigning with
@BBDaneDell
&
@JacobALusk
on this one!
#k12prchat
In reply to @BBDaneDell, @JacobALusk
BBDaneDell
- Moderator
Mar 21 @ 8:19 PM EDT
A yes-man is never a leader. It is OK to execute, but when A situation requires a voice to speak up a leader speaks up
#k12prchat
JacobALusk
Mar 21 @ 8:18 PM EDT
A2: Be prepared to offer solutions. Don't be a "yes man"
#K12PRChat
chasemoffitt
Mar 21 @ 8:21 PM EDT
A2: When the results point back to the team/program, literally proving, not I but we. Doing the heavy lifting in the meantime
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
JulieThannum
Mar 21 @ 8:21 PM EDT
Sometimes people don't value the firemen until their house is burning down; managing PR crisis can be similar; always be ready!
#k12prchat
emdugan
Mar 21 @ 8:21 PM EDT
A2: Be there to offer support and maybe a different perspective. Make moments teachable.
#k12prchat
jacksheard
Mar 21 @ 8:21 PM EDT
A2: A legend at what we do once told me always give options, consequences for each. "We can do this, resulting in this, or ..."
#k12prchat
lesleybruinton
Mar 21 @ 8:22 PM EDT
So true,
@JulieThannum
. But it's exactly the time to be gracious...resist the urge to say I told you so (even if you think it).
#k12prchat
.
JulieThannum
Mar 21 @ 8:21 PM EDT
Sometimes people don't value the firemen until their house is burning down; managing PR crisis can be similar; always be ready!
#k12prchat
thesteveking
Mar 21 @ 8:23 PM EDT
A2: Have the bones of a plan and the answers to likely questions before your admin team/board asks them.
#k12prchat
EdTechMack
Mar 21 @ 8:23 PM EDT
Debate 101. "Even if X happens, doesn't mean you can't do Y or that Z won't happen." Important to play out scenarios.
#k12prchat
In reply to @jacksheard
tjentz
Mar 21 @ 8:23 PM EDT
A3: #1-always be prepared+research. If you know somethings going on, assume you'll be asked at some point. Minimum=good practice.
#k12prchat
bsnicol2
Mar 21 @ 8:23 PM EDT
A3. Teachers meet students where they are to move forward. We are problem-solvers, we offer the same value on leadership teams.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:23 PM EDT
A3: Identify how are you strategy created by somebody else applies to you. And then figure out how to make it your own.
#k12prchat
JulieThannum
Mar 21 @ 8:24 PM EDT
PR pros know best approach to any problem is research, planning, implementation & evaluation; but that's not always possible
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
shanehaggerty
Mar 21 @ 8:24 PM EDT
A3: Option A: Give your best "I'm annoyed you are bringing me to the table after the fact" face
#K12PRchat
sabrinakapp
Mar 21 @ 8:24 PM EDT
Q3 Ask questions, LISTEN. Sometimes I have to be quiet and think, difficult if it's crisis time but still vital for me.
#k12prchat
ShawnMcKillop
Mar 21 @ 8:25 PM EDT
A3 Show value when crisis hits. Communicating in crisis shows value/builds trust. Then, work on strategic counsel in better times
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
jacksheard
Mar 21 @ 8:25 PM EDT
A3: NEVER happens, does it? Best advice when it does? Leave the chip off the shoulder. It isn't worth dipping right now.
#k12prchat
Carla_Pereira2
Mar 21 @ 8:25 PM EDT
A2: Make sound decisions, offer suggestions that can be operationalized to support kids. Not about making US look good.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:13 PM EDT
Question 2
#k12prchat
LeslieAMcCoy
Mar 21 @ 8:25 PM EDT
One of my favorite lines from studying for APR was, "you can't communicate your way out of a situation you behaved yourself into"
#K12PRChat
marci_minor
Mar 21 @ 8:25 PM EDT
A3: Find out what the purpose of the project was. What's the "why?" Back it up with numbers.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:25 PM EDT
A great leader knows how to rally the troops around them. That doesn't always mean that they set the strategy.
#k12prchat
JulieThannum
Mar 21 @ 8:25 PM EDT
Be ready to offer sound advice at any point to help and then follow up after their immediate need with a plan to explain RPIE
#k12prchat
shanehaggerty
Mar 21 @ 8:25 PM EDT
A3: Option B: Just make it work with the same steps you would employ normally. We make things work. It's what we do.
#K12PRChat
lesleybruinton
Mar 21 @ 8:26 PM EDT
A3. We've all been there before, but you & your coworkers are on the same team. They need your help & it's time to jump in.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
Carla_Pereira2
Mar 21 @ 8:26 PM EDT
A3: Wear different stakeholder hats. Probe for understanding. Don't take it personally. Think of your end goal: student success
#K12PRChat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
EdTechMack
Mar 21 @ 8:26 PM EDT
And if not in the know: be reactive w/ grace & thoughtful, decisive action. Can lead to > proactive role in future.
#k12prchat
In reply to @tjentz
kimtracyprince
Mar 21 @ 8:26 PM EDT
A3: In my short time here, I've done a lot of research very quickly to catch up. Saving it all for the next school year cycle
#k12prchat
Carla_Pereira2
Mar 21 @ 8:27 PM EDT
sometimes...
#k12prchat
In reply to @LeslieAMcCoy
kimtracyprince
Mar 21 @ 8:27 PM EDT
Yes! I put myself in the target audience's shoes. How best to deliver the info for the desired result?
#k12prchat
In reply to @Carla_Pereira2
JulieThannum
Mar 21 @ 8:27 PM EDT
Agree. I told you so, (if you truly did) is already obvious and doesn't need to ever be spoken by
#schoolpr
pro
#k12prchat
In reply to @lesleybruinton
EdTechMack
Mar 21 @ 8:27 PM EDT
A3: A Marine Corps quote from my husband...Semper Gumby. Always flexible.
#k12prchat
shanehaggerty
Mar 21 @ 8:28 PM EDT
So no "I'm annoyed I wasn't included at the start" face?? That shouldn't be an option??! ;)
#K12PRChat
In reply to @lesleybruinton
lesleybruinton
Mar 21 @ 8:28 PM EDT
A3. There is also an opportunity to do quick research to assess where you are to formulate a gameplan.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
marci_minor
Mar 21 @ 8:28 PM EDT
Write every article like it was written about your own child. I feel like they all belong to me!
#k12prchat
In reply to @kimtracyprince, @Carla_Pereira2
MandeePuleo
Mar 21 @ 8:29 PM EDT
A3: Ask a lot of questions and don't take anything personal. Show your value now so next time you are included sooner.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
faltysd
Mar 21 @ 8:29 PM EDT
...and just sidetracks the group on the way to a sound decision...
#k12prchat
In reply to @JulieThannum, @lesleybruinton
kimtracyprince
Mar 21 @ 8:29 PM EDT
You mean that happens to other school pr pro's? **whew**
#k12prchat
In reply to @shanehaggerty, @lesleybruinton
cateked
Mar 21 @ 8:30 PM EDT
A3: It's always a good time to send a survey!
#K12PRChat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
JacobALusk
Mar 21 @ 8:30 PM EDT
A4: Looking out for ideas on this question. We find ourselves doing this all the time in rural East Texas
#k12prchat
lesleybruinton
Mar 21 @ 8:30 PM EDT
Keep it to yourself,
@shanehaggerty
! But share it with your
#k12prchat
friends...we're here for you!
In reply to @shanehaggerty
shanehaggerty
Mar 21 @ 8:28 PM EDT
So no "I'm annoyed I wasn't included at the start" face?? That shouldn't be an option??! ;)
#K12PRChat
In reply to @lesleybruinton
top_us_now
Mar 21 @ 8:30 PM EDT
https://t.co/e8Dli5GXv4
40.
#coatesatcofc
41.
#2PencilChat
42.
#hardball
43.
#divergED
44.
#k12prchat
45.
#DareToBe
46.
#SallieWB
Carla_Pereira2
Mar 21 @ 8:31 PM EDT
.
@BBDaneDell
as long as that voice speaks for those who don't have a voice. Better yet, pass them the mic
#k12prchat
In reply to @BBDaneDell
sabrinakapp
Mar 21 @ 8:31 PM EDT
A4 Just takes one success for understanding to happen - it happened to me last week :)
#k12prchat
kmagette
- Moderator
Mar 21 @ 8:31 PM EDT
Ask questions, listen, advise. Show a contrast to other strategies if it can help future work flow.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:21 PM EDT
Question 3
#k12prchat
chasemoffitt
Mar 21 @ 8:31 PM EDT
A4: We are on the same team, we want the same results... so let's get there effectively and efficiently. Patience and persistence
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
JulieThannum
Mar 21 @ 8:31 PM EDT
Use every opportunity to share the why and how behind the what - why you do things instinctively isn't as clear to others
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
shanehaggerty
Mar 21 @ 8:31 PM EDT
It's bound to happen. Share your real pain, though, with colleagues at an NSPRA Seminar 😌
#K12PRChat
In reply to @kimtracyprince, @lesleybruinton
lesleybruinton
Mar 21 @ 8:31 PM EDT
A4. Think of how you feel sitting in curriculum meetings. It's their turn. Educate with patience, but demonstrate how it works.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
Cindyjowarner
Mar 21 @ 8:31 PM EDT
Hello everyone! Multi-taking tonight facilitating online APR course and following
#k12prchat
at the same time!
bsnicol2
Mar 21 @ 8:31 PM EDT
A4. Trust is a process, too. Listen and learn and teach. But mostly listen. If we are all kids-first, our goals are the same.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
tjentz
Mar 21 @ 8:32 PM EDT
A4: Provide rationale - "this is a PR best practice," "this is evidence-based," "research points to..."
#k12prchat
ShawnMcKillop
Mar 21 @ 8:32 PM EDT
A4: Show the value in research and evaluation. Share your success and align communications with strategic goals – KEY!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:32 PM EDT
Guidelines and frameworks are great, but more important are identity and consistency. Over time they help others understand.
#k12prchat
marci_minor
Mar 21 @ 8:32 PM EDT
A4: Do you mean, How do you prove that you don't play on Facebook all day? :)
#K12PRchat
Carla_Pereira2
Mar 21 @ 8:32 PM EDT
A4: Make yourself visible. Connect on social media. Make sure you're not only seen as the "Twitter guy." Update LinkedIn. 😉
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
sabrinakapp
Mar 21 @ 8:32 PM EDT
A4 Taking the chance to review key steps, gentle reminders, nudges. Send kind, funny emails, speak at PD sessions
#k12prchat
faltysd
Mar 21 @ 8:33 PM EDT
A4: Be consistent in your approach. Let them see process in action. They'll want to know when they see it work over and over...
#k12prchat
Cindyjowarner
Mar 21 @ 8:34 PM EDT
A:2 I think the more you learn your craft, the more you prove your worth. Getting my APR gave me instant credibility!
#k12prchat
JulieThannum
Mar 21 @ 8:34 PM EDT
Plug here for WRITTEN, four-step PR plans - we are all busy but need this to be our goal so others understand and learn
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
cateked
Mar 21 @ 8:34 PM EDT
A4: We should Facebook live & Periscope ourselves for
#ADayInSchoolPR
to show the world what we do!
#K12PRChat
https://t.co/OtEEwZlH5l
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
lesleybruinton
Mar 21 @ 8:34 PM EDT
Thanks for the reminder that I need to update my LinkedIn page,
@Carla_Pereira2
! (Probably not going to do it).
#k12prchat
Carla_Pereira2
Mar 21 @ 8:32 PM EDT
A4: Make yourself visible. Connect on social media. Make sure you're not only seen as the "Twitter guy." Update LinkedIn. 😉
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
jacksheard
Mar 21 @ 8:34 PM EDT
A4: Confidence in situations we live in help. Take control of media, be complete in comm plans, make their job easier.
#k12prchat
kmagette
- Moderator
Mar 21 @ 8:34 PM EDT
So true! Results are the most persuasive argument!
#k12prchat
In reply to @faltysd
sabrinakapp
Mar 21 @ 8:35 PM EDT
LOVE this!
#k12prchat
marci_minor
Mar 21 @ 8:28 PM EDT
Write every article like it was written about your own child. I feel like they all belong to me!
#k12prchat
In reply to @kimtracyprince, @Carla_Pereira2
lesleybruinton
Mar 21 @ 8:35 PM EDT
It would just be a blur for me.
#k12prchat
cateked
Mar 21 @ 8:34 PM EDT
A4: We should Facebook live & Periscope ourselves for
#ADayInSchoolPR
to show the world what we do!
#K12PRChat
https://t.co/OtEEwZlH5l
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
kimtracyprince
Mar 21 @ 8:35 PM EDT
Oh, I'm there! Scheduled flight so I can be there by
#k12prchat
meetup
In reply to @shanehaggerty, @lesleybruinton
BBDaneDell
- Moderator
Mar 21 @ 8:35 PM EDT
First thing to answer is: Why do schools need a PR person for ourselves. We have to believe in our purpose
#notjustajob
#k12prchat
cateked
Mar 21 @ 8:35 PM EDT
A4: Share the results far & wide - people will start to ask questions.
#k12prchat
chasemoffitt
Mar 21 @ 8:36 PM EDT
is there additional resources available on this? Thanks!
#k12prchat
In reply to @JulieThannum
BBDaneDell
- Moderator
Mar 21 @ 8:36 PM EDT
#k12prchat
chasemoffitt
Mar 21 @ 8:29 PM EDT
Get as much information as possible, make sure there's no "gray areas" and don't be afraid of a slice of humble pie, leaders lead by example
kmagette
- Moderator
Mar 21 @ 8:36 PM EDT
Stick to best practices & show how 4-step model works. Results are all the persuasion you need to have more buy-in next time.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:29 PM EDT
Question 4
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
chasemoffitt
Mar 21 @ 8:37 PM EDT
are there additional resources available on this? Thanks!
#k12prchat
In reply to @JulieThannum
faltysd
Mar 21 @ 8:38 PM EDT
We consider ours the most important voice in the room!
#k12prchat
In reply to @BBDaneDell
ShawnMcKillop
Mar 21 @ 8:38 PM EDT
A5: Trusted counsel is about being PROACTIVE, providing advice on policy, operations, and emerging issues to guide district
#K12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
lesleybruinton
Mar 21 @ 8:38 PM EDT
A5. When all your principals and top admins have your personal cell phone number...you are probably trusted counsel. 😉📱
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
jacksheard
Mar 21 @ 8:38 PM EDT
A5: Give advice that isn't always popular. Tell your boss they are wrong (professionally). Admit when you are. Also, happy stuff.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
kimtracyprince
Mar 21 @ 8:38 PM EDT
A5: Use of discretion. Release of info when it's ready, but in timely fashion. The line is often vague, takes good judgment.
#k12prchat
tjentz
Mar 21 @ 8:38 PM EDT
A5: Being involved in many situations/scenarios of which only 1% I can/should share with others.
#k12prchat
Carla_Pereira2
Mar 21 @ 8:39 PM EDT
A5: Honest, empathic, person of integrity, strong work ethic, reliable 24/7, ethical and above all else
#ForTheKids
.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:39 PM EDT
#k12prchat
MandeePuleo
Mar 21 @ 8:38 PM EDT
Be honest. Be bold. Don't back down from the right thing, just because it may ruffle feathers.
marci_minor
Mar 21 @ 8:39 PM EDT
A5: Recent
#MOSPRAPRBC
session: Know what your leaders know. Immerse yourself in the organization.
#k12prchat
sabrinakapp
Mar 21 @ 8:39 PM EDT
A5: Absolute trust that you can keep confidences; (near?) 24/7 availability; energy, passion, a voice that melds with the issues
#k12prchat
JulieThannum
Mar 21 @ 8:39 PM EDT
APR process teaches reliance on four-step written plans
#ittakesAPRo
#RPIE
#k12prchat
Learn more
@NSPRA
https://t.co/H9HnZRqZ4T
In reply to @NSPRA
kmagette
- Moderator
Mar 21 @ 8:39 PM EDT
Love this - shows we are part of an established profession w standards of practice. Not just odd duck at table.
#k12prchat
In reply to @Carla_Pereira2
lesleybruinton
Mar 21 @ 8:40 PM EDT
PR pros should have the skills of a tight rope walker and a cheerleader!
#k12prchat
jacksheard
Mar 21 @ 8:38 PM EDT
A5: Give advice that isn't always popular. Tell your boss they are wrong (professionally). Admit when you are. Also, happy stuff.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
shanehaggerty
Mar 21 @ 8:40 PM EDT
5: Seeing all sides. Not worrying about popular, but what is right. Ability to move fwd regardless if counsel is taken or not.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:40 PM EDT
Be someone that can be trusted to tell the truth. The hard truths The nice truths Be a voice of reality and reason.
#leadership
#k12prchat
tjentz
Mar 21 @ 8:40 PM EDT
A5.1: Dooms Day Prepper is one of the most important roles I have. It isn't easy work. It isn't always popular. But it's needed.
#k12prchat
MandeePuleo
Mar 21 @ 8:40 PM EDT
I feel like I ALWAYS have this face - on the inside. It's hidden behind a friendly, unassuming smile.
#k12prchat
shanehaggerty
Mar 21 @ 8:24 PM EDT
A3: Option A: Give your best "I'm annoyed you are bringing me to the table after the fact" face
#K12PRchat
Carla_Pereira2
Mar 21 @ 8:40 PM EDT
Key here is to be respectfully assertive, and to own your awesome and your flaws. We all have them. Even Canadians. Maybe. 😉
#k12prchat
jacksheard
Mar 21 @ 8:38 PM EDT
A5: Give advice that isn't always popular. Tell your boss they are wrong (professionally). Admit when you are. Also, happy stuff.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
JulieThannum
Mar 21 @ 8:41 PM EDT
Truth, transparency and trust on a consistent basis; your response should be predictable when it comes to wise counsel in crisis
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
marci_minor
Mar 21 @ 8:41 PM EDT
Battle behind closed doors. When the decision is made, be a loyal supporter.
#k12prchat
In reply to @shanehaggerty
faltysd
Mar 21 @ 8:41 PM EDT
Protect that info with everything you've got...ALWAYS! (Unless illegal, immoral, yada yada) You may be the only ear someone has!
#k12prchat
EdTechMack
Mar 21 @ 8:41 PM EDT
A5: Availability 24/7, saying no but offering alternatives, and ditto what everyone else is saying & I'm hearting!
#k12prchat
hjreed
Mar 21 @ 8:41 PM EDT
A5. Keeping sight of the big picture.
#k12prchat
EdTechMack
Mar 21 @ 8:42 PM EDT
Own your own awesome flaws.
#Goals
#k12prchat
Carla_Pereira2
Mar 21 @ 8:40 PM EDT
Key here is to be respectfully assertive, and to own your awesome and your flaws. We all have them. Even Canadians. Maybe. 😉
#k12prchat
jacksheard
Mar 21 @ 8:38 PM EDT
A5: Give advice that isn't always popular. Tell your boss they are wrong (professionally). Admit when you are. Also, happy stuff.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
bsnicol2
Mar 21 @ 8:42 PM EDT
A5. Candor. Leaders are comfortable w/ being uncomfortable. Sups need our perspective in the meeting & support after the decision
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
Cindyjowarner
Mar 21 @ 8:42 PM EDT
A:5 I think a key word there is trusted. Prove that you really can be trusted with confidential info. Loose lips sink ships!
#k12prchat
chasemoffitt
Mar 21 @ 8:43 PM EDT
A5: Leg work put in well before being brought in on for something like this, I'm not a "know-it-all", but do have answers ready
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
EdTechMack
Mar 21 @ 8:43 PM EDT
All while talking on the phone, typing a message, and posting to social media...
#k12prchat
In reply to @lesleybruinton
JacobALusk
Mar 21 @ 8:43 PM EDT
A5: Available 24/7/365. Open door policy to all.
#k12prchat
lesleybruinton
Mar 21 @ 8:43 PM EDT
Love this,
@bsnicol2
! Valid point!
#k12prchat
In reply to @bsnicol2
bsnicol2
Mar 21 @ 8:42 PM EDT
A5. Candor. Leaders are comfortable w/ being uncomfortable. Sups need our perspective in the meeting & support after the decision
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
EdTechMack
Mar 21 @ 8:43 PM EDT
Candor is one of my favorite words and most sought after traits in others.
#k12prchat
In reply to @bsnicol2
JulieThannum
Mar 21 @ 8:43 PM EDT
Understand your role in counsel is to give good, sound advice and learn when to be quiet & listen - sometimes tough for PR folks
#k12prchat
lesleybruinton
Mar 21 @ 8:44 PM EDT
Oh yeah!
#k12prchat
Cindyjowarner
Mar 21 @ 8:42 PM EDT
A:5 I think a key word there is trusted. Prove that you really can be trusted with confidential info. Loose lips sink ships!
#k12prchat
kmagette
- Moderator
Mar 21 @ 8:44 PM EDT
Listen always. Plan ahead to keep convos strategic & focused. Be honest (& brave), esp when it's hard. Always support in public.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
chasemoffitt
Mar 21 @ 8:44 PM EDT
#3Ts
#k12prchat
JulieThannum
Mar 21 @ 8:41 PM EDT
Truth, transparency and trust on a consistent basis; your response should be predictable when it comes to wise counsel in crisis
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
EdTechMack
Mar 21 @ 8:45 PM EDT
Or we know who to ask to get the answers! All part of the value of internal networking.
#K12PRchat
In reply to @chasemoffitt
marci_minor
Mar 21 @ 8:46 PM EDT
A6: Talking points. "This is what we hear people say - this would be a great response."
#k12prchat
hjreed
Mar 21 @ 8:46 PM EDT
A6. Have everyone contribute to a communications plan, then gently bring them back to it if they stray :)
#k12prchat
faltysd
Mar 21 @ 8:46 PM EDT
And know when to question privately versus in the group.
#k12prchat
In reply to @JulieThannum
JulieThannum
Mar 21 @ 8:46 PM EDT
Professional development; offer summer workshops; do PR crisis and ethic tabletop exercises; invite people to
#k12prchat
; invite to
@NSPRA
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
sabrinakapp
Mar 21 @ 8:46 PM EDT
A6 When we have 'an issue' I make a summary for all E's, remind them (kindly) that I am the spksprsn, check in with receptionists
#k12prchat
tjentz
Mar 21 @ 8:47 PM EDT
A6: #1 as of late: help teachers embrace social media. They are our windows into the classroom+help tell our story.
#k12prchat
kimtracyprince
Mar 21 @ 8:47 PM EDT
Q6: I try to be very specific and clear about what I need from ppl with boots on the ground at all of our schools.
#k12prchat
cateked
Mar 21 @ 8:47 PM EDT
A6: Thrilled our culture supports this.
#Engage109
belongs to everyone. I give training & support ...& freedom to tell stories!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
ShawnMcKillop
Mar 21 @ 8:47 PM EDT
A6: Role model. Set the tone. Be the example. Be positive. Support others. Give them a voice. Give platform to tell their story!
#k12prchat
lesleybruinton
Mar 21 @ 8:47 PM EDT
A6. We've gotta make sure we are thanking and celebrating the work of others!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
EdTechMack
Mar 21 @ 8:47 PM EDT
A6: Online PD required for all staff. I created modules on school PR -- specifically 1 on ways we communicate in our district.
#k12prchat
jacksheard
Mar 21 @ 8:47 PM EDT
A6: Make it easy. Give a plan that they can follow and feel like they are doing it right. Seems unnatural for some. Make it easy.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
EdTechMack
Mar 21 @ 8:48 PM EDT
And parents LOVE this sneak peek into "a day in the life" of their child.
#k12prchat
tjentz
Mar 21 @ 8:47 PM EDT
A6: #1 as of late: help teachers embrace social media. They are our windows into the classroom+help tell our story.
#k12prchat
LeadWithCulture
Mar 21 @ 8:48 PM EDT
Be clear, frank, & consistent with feedback. Best compliment: "I wanted to do this, but I pictured you shaking your head at me."
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:37 PM EDT
Question 5
#k12prchat
Carla_Pereira2
Mar 21 @ 8:48 PM EDT
A6: encouraging everyone to carry the communications torch. We are all ambassadors, at work, in our homes, at the grocery store
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
cateked
Mar 21 @ 8:48 PM EDT
A6: I also encourage anyone to hone their own storytelling skills by listening to
@TheMoth
#k12prchat
In reply to @TheMoth
marci_minor
Mar 21 @ 8:48 PM EDT
I like this. Do you just offer it out for them to watch? And what source do you use?
#k12prchat
In reply to @EdTechMack
lesleybruinton
Mar 21 @ 8:49 PM EDT
This is a pro-tip here! This one can take a while for some folks to learn! Thanks,
@faltysd
#k12prchat
In reply to @faltysd
faltysd
Mar 21 @ 8:46 PM EDT
And know when to question privately versus in the group.
#k12prchat
In reply to @JulieThannum
BBDaneDell
- Moderator
Mar 21 @ 8:49 PM EDT
A6: To help others get on board, give them an idenity To keep them on board, give them recognition for what they did well
#k12prchat
sabrinakapp
Mar 21 @ 8:49 PM EDT
A6 PR on agenda of 1st New Teacher Orientation. Branding, branding, branding. Share w/others how I resolve tough conversations
#k12prchat
ShawnMcKillop
Mar 21 @ 8:49 PM EDT
Love that honesty and being brave go together here! Being a leader is often being courageous!
#k12prchat
In reply to @kmagette
villarreal_jj
Mar 21 @ 8:49 PM EDT
Q4: Great Q! How did I "learn to see" PR and value? I learned when we worked challenging situations together. Trust is key.
#k12prchat
Carla_Pereira2
Mar 21 @ 8:49 PM EDT
A6: promoting use of Twitter & encouraging ALL staff to share their
#peelproud
moments on social because the world is watching
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
emdugan
Mar 21 @ 8:49 PM EDT
A6: This summer it was getting schools up and running on social media through PR Liaison program and administrator PD.
#k12prchat
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
Carla_Pereira2
Mar 21 @ 8:49 PM EDT
moral courage for the win
#k12prchat
In reply to @ShawnMcKillop, @kmagette
bsnicol2
Mar 21 @ 8:50 PM EDT
A6. Model the way. Celebrate success. Help teachers see they may take for granted the daily awesome in their schools to share.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:50 PM EDT
#k12prchat
MandeePuleo
Mar 21 @ 8:48 PM EDT
Providing regular PD on best practices, making sure they feel heard, provide them w/ facts they need when they are out in community.
lesleybruinton
Mar 21 @ 8:50 PM EDT
Did you say "embrace social" and didn't tag
@kmagette
?!?!
#shamelessplug
#k12prchat
In reply to @kmagette
tjentz
Mar 21 @ 8:47 PM EDT
A6: #1 as of late: help teachers embrace social media. They are our windows into the classroom+help tell our story.
#k12prchat
faltysd
Mar 21 @ 8:50 PM EDT
A6: How do you get everyone to "see" that first? May can do both at the same time.
#k12prchat
Cindyjowarner
Mar 21 @ 8:50 PM EDT
A:6 We have a marketing plan and template that each of our schools do each year. It helps them focus on strategic PR goals.
#k12prchat
emdugan
Mar 21 @ 8:50 PM EDT
A6 (cont'd): Teachers are now excited to share info with PR liaisons to post and are also using division hashtag!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:51 PM EDT
If you need to know why we talk about going to
@NSPRA
so much. Please follow up with me or
@JulieThannum
or anyone. It's amazing.
#k12prchat
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
cateked
Mar 21 @ 8:51 PM EDT
YES!
#k12prchat
Tweet-up > funny cat videos!
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
LeadWithCulture
Mar 21 @ 8:52 PM EDT
Trying to raise awareness of
#schoolpr
's import from outside. Have a good platform to reach those who aren't in
#k12prchat
circles.
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
lesleybruinton
Mar 21 @ 8:52 PM EDT
See you in San Antonio!
@NSPRA
#k12prchat
In reply to @NSPRA
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
sabrinakapp
Mar 21 @ 8:52 PM EDT
A6 When something fun happens @ school, use social to tell Ps 'ask your child what happened today' Admins starting to follow lead
#k12prchat
kmagette
- Moderator
Mar 21 @ 8:52 PM EDT
Empower, encourage, be gentle and generous w advice whenever asked. Then reward and recognize when people do good work!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
ShawnMcKillop
Mar 21 @ 8:53 PM EDT
A6: Plan a communications series. Get out in the district to share practices of
#schoolpr
. U'll learn many perspectives along way
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:45 PM EDT
Question 6
#k12prchat
EdTechMack
Mar 21 @ 8:53 PM EDT
High quality professional development is not reserved for Ts. YOU are valuable enough to rate it as well.
@nspra
...all the way.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:51 PM EDT
If you need to know why we talk about going to
@NSPRA
so much. Please follow up with me or
@JulieThannum
or anyone. It's amazing.
#k12prchat
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
Carla_Pereira2
Mar 21 @ 8:53 PM EDT
Keep the tone light. Anyone can be a cheerleader. Embrace your inner Chief Morale Officer and inspire others. Thx Tom DeLapp!
#k12prchat
ShawnMcKillop
Mar 21 @ 8:47 PM EDT
A6: Role model. Set the tone. Be the example. Be positive. Support others. Give them a voice. Give platform to tell their story!
#k12prchat
lesleybruinton
Mar 21 @ 8:53 PM EDT
Fantastic question! Let's hear it!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
shanehaggerty
Mar 21 @ 8:54 PM EDT
A7: Instead of focusing on title, focus on what you can do to impact students;Every person in a school can do this no matter role
#k12prchat
Carla_Pereira2
Mar 21 @ 8:55 PM EDT
A7: This slide shared by Tom DeLapp at the
@NYSPRA
Conference resonates with me. Lead from here.
#k12prchat
In reply to @NYSPRA
sabrinakapp
Mar 21 @ 8:55 PM EDT
A7 Be authentic. I'm not loud, don't love being in the spotlight. But that doesn't mean I can't be a good PR pro.
#k12prchat
JulieThannum
Mar 21 @ 8:55 PM EDT
We are all learning from each other; different titles, districts and budgets - ALL have value to offer; speak up; come to
@NSPRA
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
tjentz
Mar 21 @ 8:55 PM EDT
A7: Share what I know with anyone who is asking, will listen, etc. I'm the communications content expert here - let me help you.
#k12prchat
cateked
Mar 21 @ 8:55 PM EDT
Would love to have
#peelproud
-
#engage109
Tweet Off -friendly competition, connect classrooms across the border!
#K12PRChat
In reply to @Carla_Pereira2
EdTechMack
Mar 21 @ 8:55 PM EDT
A7: Arthur Ashe...Start where you are. Use what you have. Do what you can.
#k12prchat
tjentz
Mar 21 @ 8:56 PM EDT
A7: Share what I know with anyone who is asking, will listen, etc. I'm a communications practitioner - let me help you.
#k12prchat
MsLuluRockITS
Mar 21 @ 8:56 PM EDT
Q7: Servant leaders are great examples of leading where you are. These leaders set the tone for the organization.
#k12prchat
lesleybruinton
Mar 21 @ 8:57 PM EDT
All of these PLUS some.
#k12prchat
Carla_Pereira2
Mar 21 @ 8:55 PM EDT
A7: This slide shared by Tom DeLapp at the
@NYSPRA
Conference resonates with me. Lead from here.
#k12prchat
In reply to @NYSPRA
faltysd
Mar 21 @ 8:57 PM EDT
Everyone in the organization is important and plays a huge role wherever they are.
#k12prchat
#YouTell2PeopleAndTheyTell2
...
kimtracyprince
Mar 21 @ 8:57 PM EDT
A7: I am learning from the styles of the leaders in our district. There's much to admire and emulate.
#k12prchat
bsnicol2
Mar 21 @ 8:57 PM EDT
A7. Humility and self-awareness. Know and leverage your strengths. Also: relational authority>positional authority.
#K12PRchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
ShawnMcKillop
Mar 21 @ 8:57 PM EDT
A7 Recognize that u're always on a learning journey. U can learn from others- more experienced & younger too! Be grateful.Always!
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
b_satnan
Mar 21 @ 8:57 PM EDT
Absolute truth.
#BestPDAvailable
Aaaaand ... I won't be there this year 😢
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:51 PM EDT
If you need to know why we talk about going to
@NSPRA
so much. Please follow up with me or
@JulieThannum
or anyone. It's amazing.
#k12prchat
JulieThannum
Mar 21 @ 8:49 PM EDT
Wanna learn more? Attend
@NSPRA
seminar this July in San Antonio; come Sunday evening to
#k12prchat
Tweet-up sponsored by
@thotexchange
shanehaggerty
Mar 21 @ 8:58 PM EDT
I believe everyone needs to give a Twitter ovation to
@jswitch
for her yrs of dedication to
#schoolpr
& now moving on to highered
#k12prchat
tjentz
Mar 21 @ 8:58 PM EDT
#k12prchat
- we're all here
#forthekids
. It's almost 8pm - I'm still at office, so is 1 in business office and 1 in Special Ed. We care.
faltysd
Mar 21 @ 8:59 PM EDT
A7: Everyone in the organization is important and plays a huge role wherever they are.
#k12prchat
#YouTell2PeopleAndTheyTell2
...
BBDaneDell
- Moderator
Mar 21 @ 8:59 PM EDT
For those of you who go the extra mile to be great
#leaders
. Let us know what you will do this week.
#k12prchat
JulieThannum
Mar 21 @ 8:59 PM EDT
RSVP to Sunday night's
#k12prchat
sponsored by
@thotexchange
by sending me a Tweet or Direct Message - this event
@NSPRA
seminar is in July!
In reply to @thotexchange, @NSPRA
LeadWithCulture
Mar 21 @ 8:59 PM EDT
Model the culture you want for your work environment / learning environment in everything you do. People will follow.
#k12prchat
BBDaneDell
- Moderator
Mar 21 @ 8:53 PM EDT
Question 7
#k12prchat
emdugan
Mar 21 @ 8:59 PM EDT
A7: Take the knowledge you have and share it with those who inquire. We're all on the same team and it's all about the kids.
#k12prchat
kimtracyprince
Mar 21 @ 8:59 PM EDT
Thanks again,
#k12prchat
community! Until next time...