#TXLchat Archive
The #TXLchat provides a forum for Texas librarians (but not limited to Texas librarians) to create collaborative connections, share educational resources, and foster life-long learning.
Tuesday October 18, 2016
Welcome to . We're talking about library marketing tonight. Before we begin, please introduce yourself
Richelle, Lib Coord. Excited to be here!
I'm Lucy Podmore, HS librarian in San Antonio.
Hi everybody! Len Bryan, district librarian in Oregon. Excited to learn about library marketing!
Sue Fitzgerald ready to talk marketing.
HI ! I'm Mary, library services director for Mesquite ISD.
Michelle from New Summerfield ISD... Dist lib pk-12
Len is in the house https://t.co/clM2cOLQHT
Hi everybody! Len Bryan, district librarian in Oregon. Excited to learn about library marketing!
Rachel, HS librarian , lurking in from Stephenville
Becky, District Library Coordinator, Leander ISD, just NW of Austin
Neil of moderating tonight from the great outdoors.
I'm Nancy from , multichatting again tonight but very interested in this convo!
I'm here for the chat and all the impressive you share. Archives later tonight.
MacBk challenged 2nite,but here Marsha from
Jan Hodge here from Crowley
Welcome and lurk all you want:)
Our 1st Q will be coming up in 1 minute. Remember to reply using A1 and include in your tweets.
Hi everybody my name is Damiana Guerrero, I am the librarian at Villarreal Elementary in Zapata, Tx
Elementary librarian from East Texas - ready for chat.
welcome. I don't believe I have seen you in
Welcome glad you could chat tonight.
Sonja, HS Librarian from Nacogdoches ready for !
Hey, friend!!! glad to see you here again! <3
Love seeing other Coordinators & Directors on -I'm looking forward to hearing everyone's marketing ideas! https://t.co/9DzMciYh7J
HI ! I'm Mary, library services director for Mesquite ISD.
Hello, ! I'm here to learn!
A1: Strategy – talk about the library less and student achievement more. Align library goals with campus & district goals.
A1 - LOVED using Instagram with my MS students last year. Moving on to snapchat with my HS this year.
Anybody else find book fair to be exhausting?
A1-word of mouth. I tell two friends and they tell 2 friends and so on and so on 😄
A1: Social media, presence at school/community events, and word of mouth! If the kids & parents are excited, they let everyone know
A1. I'm a user of Google apps, especially slides and Docs
A1 Graphics! Photos, infographics, etc. We also have a logo that has done wonders for our image! https://t.co/bxgzsO36kr
What social media sites do you use?
oh my gosh, ME, TOO! I'm a total newbie to snapchat
A1-I started a HS Twitter and Instagram this summer to tell the story, too.
A1 send stats to principals every six weeks on how many classes were taught NOT how many books were checked out
A1 smore and animoto. Just bc we think it is small doesn't mean admin will think so or even know what we did.
Hi! . Ro, elementary librarian, to 500+ reading geniuses in Mesquite, TX.
And our hashtag. Other departments are now using it to tag helpful info for us on Twitter.
You and your fancy infographics :) Love it!
A1-Think about the story you want to tell & use the options that fits what you want to do
Hi all! From San Jose tonight!
Having a love/hate relationship with it. Learning to love it more
I love to share stats with my Ts and Ss https://t.co/ji7RoWxEGZ
A1 send stats to principals every six weeks on how many classes were taught NOT how many books were checked out
I take pictures & Tweet. I also forward positive emails to my admin from teachers.
A guy in our C&I dept did this for me!
A1: I use Twitter, , and to tell our story digitally.
ALWAYS tell them what you've been up to. The big picture is always so much bigger than we remember at end of year
love Canva for infographics and flyers
A1-We use Twitter, Instagram& Facebook-we use the tool that will reach our target audience
I love the wifi as the dot atop the i! clever!
yes - favs for me as well
Please share the link to your new journal article.
A1 Fantastic idea! I put it in an easily digestible infographic to make sure it gets looked at...& appreciated
A1 Twitter, talking to parents about what we have to offer at all events. PTA is a huge supporter. &...paper cuz not all Ps use SM.
A1-we also have a hashtag to track
Canva is great, I also love PiktoChart
A2: Involving the community builds partners, support for tough times. It also helps Ss connect with community resources.
Instagram and snapchat....
A2 We have received offers of donations when the public sees how we impact student learning.
A2 - it helps expand what others think we do in the library. Updates their thinking
A1: I also just started using to share library status with admin.
A2: More Ss, higher circ, more database use, lots of traffic, support from PTA.
April Rivas here from C-FBISD
A1: I like to use Twitter, Vine, Newsletters 2 staff (use Pages 4 Mac) &
A1 use all kinds of social media. At district level, we use twitter and Facebook.
A1-we also use blogs, to tell our story if a narrative format is better; lots of pics too!
A2 I see attempts to market lib programs part of an iterative,reflective process leading to improvement of services
A2: I get a grant funded every yr thru the power of marketing! , , & -fiction texts so far.
class deop in as S's begin research & T's don"t invite sooo i do a pop in 2 share info esp now w TexQuest graphics!
IDEA WATCH: Getting on Board With the DOE’s Future Ready Initiative - Internet@Schools Magazine https://t.co/HFTSFa9oib
I use lots of social media--and one thing we share each month on FB, twitter, etc. is our district showcase https://t.co/1c4JA5J7gB
A2 Collab with other depts is a great way to market to a new audience
A2: Library is true hub for the school and is becoming 1 stop shop for q & a, resources, and more
A2-it's really worked well for us; our district RT our info, we post on our library sites
hmmm - haven't heard of this one
CANVA is my BFF! rocks my world and makes me look like a designing genius
CANVA is my BFF! rocks my world and makes me look like a designing genius
A1: I use Twitter including district hashtags and I use our school website
A2-we have school board members that follow our account
A1 district limited social media so send weekly reminders of available services & welcomes to new S's & other S's
A1: I got this infographic idea from the webinar presented by and last week! https://t.co/d3WPCukXNd
A1: I also just started using to share library status with admin.
A2: Biggest impact is letting staff see the services available 2 Ss & Ts + let's everyone see just how much we do!
A2 It has gotten us volunteers to invest their time in our Ss & provide resources for our schoolwide reading initivatives.
Yes! We often think that what we do is not special/unique, but it is! https://t.co/xlfduMnXym
A2: Biggest impact is letting staff see the services available 2 Ss & Ts + let's everyone see just how much we do!
Hey! Popping in late today. Karyn, MS librarian in Katy, TX
A1: Also, the old fashioned hallway is a great place to showcase what is going on in the library. Pikochart for end of year too
A3 It has really helped me have authentic convos w/ Ss about .
A3: People <3 libraries & their memories of them. While the library is very different today, we can use nostalgia to our benefit.
Time always a barrier - scheduling it helps!
A3 I think that everyone else is doing what I am doing, but that's often not the case. Need to be comfortable tooting my horn!
A3: Time is probably the biggest hindrance to fully marketing my program to its potential
A3: I learned that posting reminders about library offerings is very helpful and effective!
A2: marketing has made more people in the community aware of our library program and led to connections across the district
Yup - I tell people all of the time that we think it's mundane, but we are working miracles!!!
yes! yes! Yes! I post worksamples, book reviews, photos, you name it! In our main hallway and change them frequently!
A3: I have heard from some that tools w/ social media are blocked in their district but not our. Tackk was given as example.
So true; ppl always have a "library story" of their own!
A2: at keynoter reminded us about targeting our audiences by listening and identifying diff grps
A3b-I don't want to over send emails b/c when I send something, I want it to be read.
So true - I LOVED to schedule my Instagram/Twitter posts for future events.
A3-Time is the challenge-I want to blog but I can't seem to finish :/
A3: Don't get discouraged by all the ones you can't reach, keep reaching those you can
A3: Man power can be an issue. I am 1 woman show with 850 Ss.
I know - I try o tlimit myself to one big blast each week - "The Wednesday Express"!
A3 avoiding controversy inhibits many from acting boldly
I have not had time to blog as much this year, either!
A1 Twitter, Webpage, and my Blog are my favorite ways to share. We just got a Twitter account this year. Angie, from NC joining.
A3: More teacher collaborations via marketing and word of mouth=increase in library use and value seen by all & +feedback 4rm admin
The scheduled tweet feature in is a lifesaver! https://t.co/zZ1XXxS6LJ
So true - I LOVED to schedule my Instagram/Twitter posts for future events.
Still working on my design skills with that one. Sometimes too many choices!
Q1 parents love seeing pictures of their kids on the library Facebook page. They share the photo which promotes the library more
A3: I have loved blogging about our library. It has opened lots of teachers' eyes about what the librarian does/what kids do in lib
Q3 The only thing that has prevented me is sometimes time to sit and write my blog or not being able to share the photos I want.
I feel ya! I'm a 1 woman show for 40 librarians-sometimes I want to just be in charge of a library :)
A3 We live in a visually heavy world, sometimes I have to chose bween being fully present or doing photo op to share...
A4: Ss love opening book orders. I had them help label & stamp, then they got 2 B 1st to check out. Posted pics of Ss w/ new books!
A3: I post to our PTA page to update families on library happenings. Great way to communicate
You made me laugh. https://t.co/Xi3ONvTmWb
I feel ya! I'm a 1 woman show for 40 librarians-sometimes I want to just be in charge of a library :)
A4 last year used or for book promos on Instagram. When Ss asked for bk recs - I would go there.
Hey, ya'll. Hopefully better late than never. I will be reading all the tweets from tonight.
A3: this year have started scrapbooking each week in the library
A4: poster 4 Back2school scavneger hunt = lots of Ss in library learning about resources, locations, services
Hello! Rose, HS librarian from NY here
A4: I have 4th/5th gr lib assts; it's gotten so popular & the parents see how excited their kids are to be an asst!
YES to this I've missed many photo ops, but think sometimes it just better to be still and enjoy the lesson w/ Ss.
I'm beginning an Apps@Lion's Den where S's sign up 4 30 min tech apps hoping 2 get ahead of the needed last min rush 4 projects
define successful please?
A4 Making friends with web services & communications teams. = priceless!
What a great idea! It's like Christmas in the library every time an order comes in!
A4 I am starting a chat with my Ss to promote books. We are also creating a Book Talk wall where Ss share books.
A4b I also decorated my HS library for the seasons. HS Ss loved it more than elem! Ss came in just to look at everything.
A4 book recommendation wall has been a hit this year. Colored paper can inspire many kids to participate
Yup - I used to do a bunch of smaller orders so Ss always had something to look forward to!
What increased participation or usage
I want to hear more about this! those stats are amazing!
A1: Coppell has a hashtag. It helps me keep with what everyone is doing, & district people follow it, too.
nice low-tech way to get everyone involved. Love it!
Yes, by kids are essential and extremely powerful! https://t.co/saCB09avhU
A4 I am starting a chat with my Ss to promote books. We are also creating a Book Talk wall where Ss share books.
A4: kind of old school but students love my book display table with word bubbles attached to encourage them to check them out
A4: We let our students tell our story of the library . They created a video to share how it began.
A1: I put weekly advocacy articles in our Curriculum Courier that goes to all Principal's & central office admin.
How to bite that blogging bullet, though?I am not super confident in my ability to write well enough to show the world!
I would like to know more about what an entire library marketing campaign would look like. :-)
A3 I thought of one! I have an electronic picture frame w/pics of Ss in Makerspace & other activities. It's spiked participation.
Ahhh I'm doing this after book fair is over! Kids will make the video showcasing our new - so excited!!
A5: Collaborative program w/ MS Ls designed and marketed program. Had over Ss 60 sign-up.
A5 We revised our mission/vision in my previous district. This was posted online & shared with Admin. https://t.co/tSKPw8yWWm
I use 2 apps - project life and letter glow - I do it all from my phone
A4: I also got a Polaroid camera this year and I let the kids take pictures during makerspace to post on a wall in the library
Like a district-wide campaign? That would be nice
S's change displays & promotionals weekly - amazing when S's have by-in
They still love it! Anything that catches their attention works no matter how fancy or not!
ahh - like an online scrapbook? Can you make physical copy later?
Wow! I always think our database page looks a bit overwhelming...
LOVE this idea, I'm stealing it :)
A2: we also have school board members that follow us and our hashtag. I LOVE what social media has done for our advocacy.
Yeah. If I send something outside of my update on my I try to be a targeted audience.
Good luck!! Pls share updates with us on
Big shout-out to library leaders for co-moderating tonight's .
Thank you all so much for sharing your ideas with us tonight. We appreciate you! Hope you make plans to join us nxt wk for another
Great tip,Len! Maybe a good use for a JLG order that comes in regularly!
A5: Used this for Banned Book Week
What an amazing evening and can you believe our 30 minutes are up. See you all next week.
and were brilliant. Find the archive and watch it. can tell you how. https://t.co/rfijx8HZFo
A1: I got this infographic idea from the webinar presented by and last week! https://t.co/d3WPCukXNd
A1: I also just started using to share library status with admin.
A5: part 2: Really liked this one that I did for Hispanic Heritage Month
A shout-out to for taking the lead on Qs for https://t.co/hzVlxnPOaT
Big shout-out to library leaders for co-moderating tonight's .
Fast and furious, friendly...and always so helpful! Thanks for this week's chat!
G'night ! Thanks for the great ideas!
This ALWAYS feels like a sprint to me - in the best possible way :-)
That is a great idea. I'm usually the one taking pics but I would love to see what they decide to capture.
is now trending in USA, ranking 47
Thanks Sue, yes and also need to make it a habit and not an afterthought!
YAY!! Have a great week ahead
Thank you, friends! Have a great rest of the week!
So much good info tonight=so much more I need to learn
Super cute bucket. Is it words from a book, cut up?
A5 we started a summer reading literacy event at end of year with admin reading stories, community participates, bookfair
A3: yes, . Get parents involved and participate in PTO. They will be your loudest cheerleaders. https://t.co/f3M5f23RTm
A3: I post to our PTA page to update families on library happenings. Great way to communicate
A4 The Global Read Aloud experience, one book to unite the world , was a gem I found through on .
Don't 4get 2 send admin & school board members ur TexQuest user&pwds
Sorry to miss I will definitely catch the archives!
thank you for the mention, dear friend! I love to reflect and connect!
What are you doing together? I have a fab elem next door!
is using this school year to build our collective story. https://t.co/hwHKO1mczc
Like a district-wide campaign? That would be nice
A5 District started a Pop Up Library that was very successful. Also did 600 pp challenge with my MS Ss that was semi-successful!
Love this so much! Many voices more powerful than 1
love the lighting and creativity! I have a bit smaller window, but totally stealing!
Thanks! Window is hard to take a good pic of. There are retro Goosebumps book covers there too.
Thanks! I LOVE the floor-ceiling windows&wanted to take advantage of them. Bring those outsidersin ...
need a hashtag like need a to get other ideas :-)
Great idea, Amy! I have a big subscription this year!
