#K12PRchat Archive | Participate

BBDaneDell - Moderator Aug 9 @ 8:00 PM EDT

Lets get this started. Who is here. We NEED to hear you! Where are you tweeting from today. #k12prchat

JessStilger Aug 9 @ 8:00 PM EDT

Watching #Olympics2016, #k12prchat, and putting kids to bed. Multi-tasking fun tonight!

Phxflyer Aug 9 @ 8:00 PM EDT

Let's do this! Let's talk Flyers! G, Scoracek, Simmer, Ghost, playoff runs . . . I'm ready! Go Flyers! #k12prchat https://t.co/Tv3PttJrET

BBDaneDell - Moderator Aug 9 @ 8:00 PM EDT

Q0: What is your favorite magazine? #k12PRchat https://t.co/hPG15kqlbF

BBDaneDell - Moderator Aug 9 @ 8:02 PM EDT

@JessStilger #multitasking #k12prchat https://t.co/taNNpdzfDy

cateked Aug 9 @ 8:02 PM EDT

@JessStilger Working, cooking, Olympics, catching up with the family... all in a night's #K12PRChat

peachjar_Andy Aug 9 @ 8:02 PM EDT

A(0) Toss up between National Geographic & SI! What can I say I'm a sucker for great pictures! #k12prchat https://t.co/qgWF8tZ2Lf

JessStilger Aug 9 @ 8:02 PM EDT

Q0. HGTV Mag #k12prchat

shanehaggerty Aug 9 @ 8:02 PM EDT

Go Flyers! I received my M.S. & principal's licensure from @univofdayton home of the Flyers! #k12prchat

WheelerCFB Aug 9 @ 8:02 PM EDT

Jason Wheeler from Dallas and @cfbisd #k12prchat

AMThublin Aug 9 @ 8:03 PM EDT

Watching the #Olympics while getting my #K12PRChat on-Heck yes to #SchoolPR multitasking!

IAmAmeerah Aug 9 @ 8:03 PM EDT

A0: I love @InStyleMag and @esquire mags. #k12prchat

delainanicole Aug 9 @ 8:03 PM EDT

A0: Magazine? What is that? #k12prchat

IAmAmeerah Aug 9 @ 8:03 PM EDT

I love that one too! So many good ideas. #k12prchat https://t.co/YZ47pWhv6m

JessStilger Aug 9 @ 8:02 PM EDT

Q0. HGTV Mag #k12prchat

tjentz Aug 9 @ 8:03 PM EDT

Q0: Food Network magazine - beautiful pictures, great recipes #k12prchat

WheelerCFB Aug 9 @ 8:03 PM EDT

A0 - Fast Company and Inc #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:03 PM EDT

A0 By far my fav magazine is @ESPNMag , followed by @TheEconomist and at the very bottom is @usweekly & @people. #k12prchat

DavisWelcome Aug 9 @ 8:04 PM EDT

Eric from NC. #k12prchat

LDahlkemper Aug 9 @ 8:04 PM EDT

Joining #k12prchat tonight from Colorado and I'm squarely in the "flier" camp!

shanehaggerty Aug 9 @ 8:04 PM EDT

A0: No magazine here, but Buzzfeed, Mashable, Huff Post, some of my favorite online sites that are the modern day magazines #k12prchat

alishamcall Aug 9 @ 8:04 PM EDT

#k12PRchat A1: Real Simple https://t.co/uSOdQImZbh

BBDaneDell - Moderator Aug 9 @ 8:00 PM EDT

Q0: What is your favorite magazine? #k12PRchat https://t.co/hPG15kqlbF

peachjar_Andy Aug 9 @ 8:04 PM EDT

@delainanicole my thoughts exactly! I think they are colorful and made of paper. Sold in airports and grocery stores. #k12prchat

AMThublin Aug 9 @ 8:05 PM EDT

A0 Mine's probably @NewYorker #K12PRChat

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

cateked Aug 9 @ 8:05 PM EDT

Cathy from Deerfield - my tweets will be with #K12PRchat for the next hour & I love Lacrosse magazine. https://t.co/Tt8B0tn3s7

BBDaneDell - Moderator Aug 9 @ 8:00 PM EDT

Q0: What is your favorite magazine? #k12PRchat https://t.co/hPG15kqlbF

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

@delainanicole those flippy paper things. #k12prchat

IAmAmeerah Aug 9 @ 8:05 PM EDT

I read @TheEconomist online. Love their commentary on current events. I love the @FinancialTimes too. #k12prchat https://t.co/yLjZm1uKR0

BBDaneDell - Moderator Aug 9 @ 8:03 PM EDT

A0 By far my fav magazine is @ESPNMag , followed by @TheEconomist and at the very bottom is @usweekly & @people. #k12prchat

bsnicol2 Aug 9 @ 8:05 PM EDT

A0. Twitter changed my reading habits. No more magazines. Blogs, online newspapers, etc. #K12PRchat

marci_minor Aug 9 @ 8:05 PM EDT

A1: Fav magazine? Women's Health sent to my iPad! Although I don't know when the last time was that I sat down to read... #k12prchat

WheelerCFB Aug 9 @ 8:06 PM EDT

A1 - I love newsletters to create a good CTA... drive them to our blog or website #k12prchat

lesleybruinton Aug 9 @ 8:06 PM EDT

A0: Real Simple, like I like my communication plans. Too complex & you may not get help or breakthrough. #k12prchat https://t.co/zgOPaiNq2p

BBDaneDell - Moderator Aug 9 @ 8:00 PM EDT

Q0: What is your favorite magazine? #k12PRchat https://t.co/hPG15kqlbF

DavisWelcome Aug 9 @ 8:06 PM EDT

@BBDaneDell Glad to be here, friend! #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:06 PM EDT

@tjentz @FoodNetwork makes me want to eat ALL THE TIME #k12prchat

ShawnMcKillop Aug 9 @ 8:06 PM EDT

A0:@MensHealthMag #k12prchat

IAmAmeerah Aug 9 @ 8:07 PM EDT

A1: Print still works and backpacking a flyer home can be more effective than an email. Response rate is everything! #k12prchat

kmagette - Moderator Aug 9 @ 8:07 PM EDT

A1 Publications work when people read them. Seems obvious, but a point often missed in the planning/execution. #k12prchat

riorivera Aug 9 @ 8:07 PM EDT

@delainanicole right??? #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:07 PM EDT

@bsnicol2 but those magazines are on twitter. I basically just follow their twitter accounts. Much easier that way. #k12prchat

delainanicole Aug 9 @ 8:07 PM EDT

A1: Materials work when they create something of value to the recipient. #k12prchat

SJWill56 Aug 9 @ 8:07 PM EDT

Stuart in upstate NY - still in summer mode so let's go w/ @adklifemag - #k12prchat

Phxflyer Aug 9 @ 8:07 PM EDT

@ShawnMcKillop @MensHealthMag I usually read this while eating Cheetos dipped in ranch dressing with a beer chaser. #k12prchat

bsnicol2 Aug 9 @ 8:07 PM EDT

A1. Fliers and newsletters work when your audience tells you that's how they like to receive info. We ask and adjust. #K12PRchat

IAmAmeerah Aug 9 @ 8:08 PM EDT

@bsnicol2 We all graze a bit more, right? #k12prchat https://t.co/375WF56ChE

bsnicol2 Aug 9 @ 8:05 PM EDT

A0. Twitter changed my reading habits. No more magazines. Blogs, online newspapers, etc. #K12PRchat

JessStilger Aug 9 @ 8:08 PM EDT

A1: Flyers work for PTA, etc event promo, Newsletters for district news & photo sharing if consistently released. #k12prchat

shanehaggerty Aug 9 @ 8:08 PM EDT

A1: I think any modern day comm piece like a flyer/flier or newsletter works today w/brevity & being a resource to the audience. #k12prchat

DavisWelcome Aug 9 @ 8:08 PM EDT

A1: Rolling Stone #k12prchat https://t.co/WXx5o6sI1o

BBDaneDell - Moderator Aug 9 @ 8:08 PM EDT

@lesleybruinton What is this @RealSimple I keep hearing about. I'm gonna have to look into it. #k12prchat

bsnicol2 Aug 9 @ 8:08 PM EDT

Brian from @HSSD tweeting on vacation. Looking forward to talking about *fliers* and #APStyle #K12PRchat https://t.co/OCON2IOFBH

alishamcall Aug 9 @ 8:08 PM EDT

#k12prchat

riorivera Aug 9 @ 8:08 PM EDT

@bsnicol2 I'm with you brian. Totally changed over the course of 4 years. #k12prchat

marci_minor Aug 9 @ 8:08 PM EDT

A1: Paper or electronic? Most parents want it to magically appear in the inbox but some still prefer something in their hand. #k12prchat

WheelerCFB Aug 9 @ 8:08 PM EDT

A1 - we have weekly newsletter and special newsletters like our "Back to School" Guide #k12prchat

IAmAmeerah Aug 9 @ 8:09 PM EDT

That's why we should have benchmarks that demo why and how we know what people do read. #k12prchat #measure https://t.co/crA0ytP08d

kmagette - Moderator Aug 9 @ 8:07 PM EDT

A1 Publications work when people read them. Seems obvious, but a point often missed in the planning/execution. #k12prchat

peachjar_Andy Aug 9 @ 8:09 PM EDT

@bsnicol2 great best practice! Cut through the clutter and write for a group of people w a common interest. #k12prchat

delainanicole Aug 9 @ 8:09 PM EDT

A0: RSS feeds ftw. 👅 #inoreader #k12prchat

shanehaggerty Aug 9 @ 8:09 PM EDT

@bsnicol2 Is AP style "flier"? I didn't look it up, but I'll adopt it if so. #k12prchat

tjentz Aug 9 @ 8:09 PM EDT

A1: Newsletters work when you have something important to say. We send monthly parent newsletters. #k12prchat

AMThublin Aug 9 @ 8:10 PM EDT

Paper fliers basically only work if your elementary schoolers are still rocking signed paper folders #k12prchat https://t.co/niKAmZ1gRW

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

kmagette - Moderator Aug 9 @ 8:10 PM EDT

A1 Info has to be targeted to audience. No more buckshot newsletter. Give the ppl what they want, when they want, how they want. #k12prchat

DavisWelcome Aug 9 @ 8:10 PM EDT

A1: New Employee Orientations or Parent Academy promotions. #k12prchat https://t.co/IPvHzvySoj

shanehaggerty Aug 9 @ 8:10 PM EDT

A1: And for (e)newsletters they have to give people delivery options & personalization, if possible. #k12prchat

delainanicole Aug 9 @ 8:10 PM EDT

@shanehaggerty @bsnicol2 AP Style says flier is for paper, flyer is for someone or something that flies (i think) #k12prchat

Bob_Mosier Aug 9 @ 8:10 PM EDT

Howdy all, sorry to be a few minutes late, but glad to be here! #K12PRchat

musiccaab Aug 9 @ 8:11 PM EDT

In the better late than never department... I'm here! #k12prchat

lesleybruinton Aug 9 @ 8:11 PM EDT

A1:They definitely won't work if you are counting on a high schooler to give it to mom. #k12prchat https://t.co/RUwRTQJoaY

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

WheelerCFB Aug 9 @ 8:11 PM EDT

Sample of part of our “back to School” newsletter guide #k12prchat Twitter smashed it but you get the idea https://t.co/p3UOkuG1OO

shanehaggerty Aug 9 @ 8:11 PM EDT

@delainanicole @bsnicol2 Well, technically an e-newsletter flies through the cloud...so now what? #k12prchat

Phxflyer Aug 9 @ 8:11 PM EDT

A1: I work in a low socio-economic district. All data (thank you Pew!) points to doing things electronically. #k12prchat

ryanta15 Aug 9 @ 8:11 PM EDT

I made it! #k12prchat

Cindyjowarner Aug 9 @ 8:11 PM EDT

#k12prchat I have moved away from newsletters and now have a blog on website that I use to create content for Social Media.

cateked Aug 9 @ 8:11 PM EDT

A1: Just have to ask, & understand answers. That's why we have a staff newsletter & know what to include! #K12PRChat https://t.co/gYUIaj2wVN

bsnicol2 Aug 9 @ 8:07 PM EDT

A1. Fliers and newsletters work when your audience tells you that's how they like to receive info. We ask and adjust. #K12PRchat

delainanicole Aug 9 @ 8:12 PM EDT

Here's from @APStylebook #k12prchat #schoolpr https://t.co/JknPvh7Cm3

APStylebook May 26 @ 11:24 AM EDT

AP Style tip: Flier is the preferred term for an aviator or handbill. Flyer is the proper name of some trains and buses: The Western Flyer.

Phxflyer Aug 9 @ 8:12 PM EDT

@delainanicole @shanehaggerty @bsnicol2 Or for the world's Greatest Hockey Team. #k12prchat

riorivera Aug 9 @ 8:12 PM EDT

@AMThublin I was just going to say the same thing. Paper fliers work fine in that situation #k12prchat

Bob_Mosier Aug 9 @ 8:12 PM EDT

Curious: How often are your e-newsletters published? #K12PRchat

WheelerCFB Aug 9 @ 8:12 PM EDT

Newsletters should have a call to action to something... Landing page, blog, website #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

peachjar_Andy Aug 9 @ 8:13 PM EDT

@kmagette Agreed! Need to cut through the clutter. #k12prchat

musiccaab Aug 9 @ 8:13 PM EDT

A1: Paper fliers, newsletters are still good for non-office based staff, like custodians and food service workers. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

@DavisWelcome Putting them up around the school can be great. Especially if they are timely and are switched out. #k12prchat

JennQBrendan Aug 9 @ 8:13 PM EDT

A1 fliers & newsletters work when shared electronically via social media. 😁 #k12prchat https://t.co/11HK9HULAO

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

Cindyjowarner Aug 9 @ 8:13 PM EDT

#k12prchat I have also trained local media to go to blog to look for story ideas and have given them permission to lift word for word.

DavisWelcome Aug 9 @ 8:13 PM EDT

@BBDaneDell You got it! #k12prchat

WheelerCFB Aug 9 @ 8:13 PM EDT

A2 - Blog posts,,, depends on the purpose as well #k12prchat

JessStilger Aug 9 @ 8:13 PM EDT

A1: We send weekly eNewsletter to District listserv, plus staff only eNewsletter. Lots of work, but community loves it. #k12PRchat

kmagette - Moderator Aug 9 @ 8:13 PM EDT

@riorivera @AMThublin From this frazzled mom who dreads backpacks next week -- PLEASE NO MORE PAPER FOLDERS. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

@kmagette Totally agree. If you buckshot it and my stuff isnt a top 2 or 3 item. I will never read it. #k12prchat

marci_minor Aug 9 @ 8:13 PM EDT

@Bob_Mosier In our District of 1380 students, we publish bi-weekly now. #k12prchat

Phxflyer Aug 9 @ 8:13 PM EDT

@susank12chat @ShawnMcKillop @MensHealthMag I can make anything MORE fattening! It's my gift. #k12prchat

IAmAmeerah Aug 9 @ 8:14 PM EDT

Even for EL and refugee populations? There is a lot of diversity within a low SES district. #k12prchat https://t.co/FPA5T1O9UU

Phxflyer Aug 9 @ 8:11 PM EDT

A1: I work in a low socio-economic district. All data (thank you Pew!) points to doing things electronically. #k12prchat

LDahlkemper Aug 9 @ 8:14 PM EDT

A1: They work esp. well when vetted w your target audience to ensure content is timely, relevant. #k12prchat https://t.co/IFiY8fhxF3

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

peachjar_Andy Aug 9 @ 8:14 PM EDT

@Cindyjowarner Interesting! I am not following you to learn more...thanks! #k12prchat

marci_minor Aug 9 @ 8:14 PM EDT

@kmagette @riorivera @AMThublin Agreed! NO MORE PAPER! #k12prchat

delainanicole Aug 9 @ 8:14 PM EDT

Fliers to me are advertisements. Newsletters are content. I don't think of them the same way. (should I?) #k12prchat

IAmAmeerah Aug 9 @ 8:14 PM EDT

Agreed. Strategic. #k12prchat https://t.co/eTwsaQVjim

WheelerCFB Aug 9 @ 8:12 PM EDT

Newsletters should have a call to action to something... Landing page, blog, website #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:14 PM EDT

@Phxflyer @delainanicole @shanehaggerty @bsnicol2 Thats debatable. #k12prchat

lesleybruinton Aug 9 @ 8:14 PM EDT

This is why it's important to survey your audience about the effectiveness of your work! #RPIE #RACE #k12prchat https://t.co/yAErEyGia2

bsnicol2 Aug 9 @ 8:07 PM EDT

A1. Fliers and newsletters work when your audience tells you that's how they like to receive info. We ask and adjust. #K12PRchat

BBDaneDell - Moderator Aug 9 @ 8:15 PM EDT

@Cindyjowarner How is that working for you Cindy? #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:15 PM EDT

@ryanta15 A 1 hour commute!! #k12prchat

shanehaggerty Aug 9 @ 8:15 PM EDT

A2: I repurpose content for monthly e-newsletter, but also crowdsource from social or create original (i.e. Spotify playlists) #k12prchat

marci_minor Aug 9 @ 8:15 PM EDT

@Cindyjowarner We do this as well. It's how we provide content to our local paper. #k12prchat

kmagette - Moderator Aug 9 @ 8:15 PM EDT

A2 For feature-type info, I follow/monitor social media accounts across district. That and the dreaded "all" e-mails. Good info! #k12prchat

peachjar_Andy Aug 9 @ 8:15 PM EDT

@lesleybruinton bingo! #k12prchat

DavisWelcome Aug 9 @ 8:15 PM EDT

A2: Focus groups for parents to share the topics they would like to learn about. #k12prchat

Phxflyer Aug 9 @ 8:15 PM EDT

@IAmAmeerah Yes. We have both, and the vast majority have access electronically, mostly through smart phones. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:15 PM EDT

It's not about being rich or poor when it comes to digital anymore. It's the age gap now. #k12prchat https://t.co/yr8VHc9bL1

Phxflyer Aug 9 @ 8:11 PM EDT

A1: I work in a low socio-economic district. All data (thank you Pew!) points to doing things electronically. #k12prchat

IAmAmeerah Aug 9 @ 8:15 PM EDT

A2: As #schoolpr folks we have key messages and campaigns, but the best content comes from our school communities. #k12prchat

LDahlkemper Aug 9 @ 8:15 PM EDT

@peachjar_Andy No! I don't believe it. I won't believe it. Never surrender. Go, AP style! #k12prchat

marci_minor Aug 9 @ 8:15 PM EDT

A2: I added myself to each building's email list. Helps to find info to add. #k12prchat

JessStilger Aug 9 @ 8:16 PM EDT

A2: Content from attending events on school calendars, encouraging story/photo submission. Maybe begging for info, too? #k12PRchat

kmagette - Moderator Aug 9 @ 8:16 PM EDT

@AMThublin @riorivera My kids are 6 and 11. Their locker is their backpack. Things die in there. #k12prchat #badmom

WheelerCFB Aug 9 @ 8:16 PM EDT

I do think paper can make an impact if you create something that is fridge worthy.. #k12prchat

Phxflyer Aug 9 @ 8:16 PM EDT

@IAmAmeerah Mind you, we still have printouts available. Sadly we run them through Google Translate. #k12prchat

tjentz Aug 9 @ 8:16 PM EDT

A2: We have a great team at @GFSchools, always willing to share content. They are the windows for our community to see in. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:16 PM EDT

@shanehaggerty How do you crowdsource on social? Do you use a hashtag or something else? Search? #k12prchat

JennQBrendan Aug 9 @ 8:17 PM EDT

A2 create original content, request faculty/staff shares, share industry news/updates. #k12prchat https://t.co/G6zn9I3SOX

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

marci_minor Aug 9 @ 8:17 PM EDT

@kmagette @AMThublin @riorivera Since I usually send the flyers and have already seen them...all backpack items go to recycling! #k12prchat

IAmAmeerah Aug 9 @ 8:17 PM EDT

@Phxflyer Still solving the email conundrum. Do you just publish your e-newsletter online and do a callout in lieu of emailing? #k12prchat

ShawnMcKillop Aug 9 @ 8:17 PM EDT

A2: Content directly from the schools helps a small comms team. We call it Schools in the News; content is then spread many ways #k12prchat

riorivera Aug 9 @ 8:17 PM EDT

@kmagette @AMThublin how long have we been asking for this but we just can't seem to quit #k12prchat

cateked Aug 9 @ 8:17 PM EDT

A2: #K12PRChat Staff newsletter, raffle each month. Winner is featured in "3 things you don't know about me." https://t.co/CoYonShwDs

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

peachjar_Andy Aug 9 @ 8:17 PM EDT

@delainanicole Fliers could include employee recognition awards, school district policy changes, school supply lists. #k12prchat

alishamcall Aug 9 @ 8:17 PM EDT

A1: Fliers are especially great for backpacks, bathroom stalls, and anywhere people know to look for them #k12prchat https://t.co/p1JU5ziCsK

BBDaneDell - Moderator Aug 9 @ 8:05 PM EDT

Q1: When do flyers or newsletters work and when do they not work? #k12PRchat https://t.co/cjpMdNPQAx

shanehaggerty Aug 9 @ 8:18 PM EDT

@BBDaneDell For instance, for back-to-school we do special hashtags. Or, I repurpose photos/videos posted on teacher/staff SoMe #k12prchat

kmagette - Moderator Aug 9 @ 8:18 PM EDT

@riorivera @AMThublin And anyone who says their schools no longer send home paper fliers doesn't have a kid in that school. LOL #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:18 PM EDT

@delainanicole At first glance they look the same. How do you get a parent to know its a newsletter in 2 seconds or less #k12prchat

IAmAmeerah Aug 9 @ 8:18 PM EDT

@phxflyer Ewwww on the Google Translate. Gotta be careful with it.But sometimes just necessary! #k12prchat https://t.co/z65eJ5q8CW

Phxflyer Aug 9 @ 8:16 PM EDT

@IAmAmeerah Mind you, we still have printouts available. Sadly we run them through Google Translate. #k12prchat

WheelerCFB Aug 9 @ 8:18 PM EDT

We concentrate on #contentmarketing... send useful information our community will share #k12prchat

LDahlkemper Aug 9 @ 8:18 PM EDT

A2: Talk w parents to learn what issues are of value to them. Same for staff for internal newsletters. #k12prchat https://t.co/rFnv2aLyAq

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

IAmAmeerah Aug 9 @ 8:18 PM EDT

To be fridgeworthy! Isn't that the greatest compliment? #k12prchat https://t.co/uJkCfypTm5

WheelerCFB Aug 9 @ 8:16 PM EDT

I do think paper can make an impact if you create something that is fridge worthy.. #k12prchat

lesleybruinton Aug 9 @ 8:18 PM EDT

Maybe a perception gap of who can receive information and how. #k12prchat https://t.co/pQCVCIWOzv

BBDaneDell - Moderator Aug 9 @ 8:15 PM EDT
It's not about being rich or poor when it comes to digital anymore. It's the age gap now. #k12prchat https://t.co/yr8VHc9bL1
- Phxflyer Aug 9 @ 8:11 PM EDT
  
  A1: I work in a low socio-economic district. All data (thank you Pew!) points to doing things electronically. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:18 PM EDT

not vs now. It makes a difference #k12prchat https://t.co/eNBrn7HzLN

peachjar_Andy Aug 9 @ 8:14 PM EDT

@Cindyjowarner Interesting! I am not following you to learn more...thanks! #k12prchat

Cindyjowarner Aug 9 @ 8:18 PM EDT

@BBDaneDell It works great!! With shrinking newsrooms, it has also helped me provide timely, ready content and photos to media. #k12prchat

bsnicol2 Aug 9 @ 8:18 PM EDT

A2. Year 1: rely on generosity of teachers and principals. Year 2: curated content from social media. #K12PRchat https://t.co/5b2Q7s2XBH

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

cateked Aug 9 @ 8:19 PM EDT

@BBDaneDell So we need children to be reverse mentors for their parents (& grandparents)! #K12PRChat

Phxflyer Aug 9 @ 8:19 PM EDT

@kmagette @riorivera @AMThublin We've actually had great success with this. We arenn't 100%, but close. #k12prchat

musiccaab Aug 9 @ 8:19 PM EDT

A2: Curate, curate, curate! Talk to people, watch social media, sit at cabinet level, ask for input. #k12prchat

ShawnMcKillop Aug 9 @ 8:20 PM EDT

@kmagette @AMThublin @riorivera backpack express is one way to reach parents. Don't be hard on yourself. #k12prchat

peachjar_Andy Aug 9 @ 8:20 PM EDT

A2 Keys to successful newsletter/flyer campaigns are content, content, content. #k12prchat https://t.co/YERCTfWRY8

Phxflyer Aug 9 @ 8:20 PM EDT

A2: This is education. If you can't find great stories about kids and teachers, you're not trying! #k12prchat

riorivera Aug 9 @ 8:20 PM EDT

@kmagette @AMThublin so true!! #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

Q3: What role do flyers and newsletters play in internal communications? #k12PRchat https://t.co/baauyRiphi

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

@cateked YES. This needs to be encouraged. We need kids thinking I have to get my mom and dad on Twitter and Facebook. #k12prchat

LDahlkemper Aug 9 @ 8:21 PM EDT

A2: Also, align content & story-telling w key school/dist. messages for the year. You can take natl. ed stories & localize too. #k12prchat

lesleybruinton Aug 9 @ 8:21 PM EDT

But isn't this what happens to some ELfamilies when we don't translate? #knowyouraudience #k12prchat https://t.co/KF91JfhLBj

cateked Aug 9 @ 8:19 PM EDT

@BBDaneDell So we need children to be reverse mentors for their parents (& grandparents)! #K12PRChat

alishamcall Aug 9 @ 8:21 PM EDT

Schools, leadership, community, social #k12prchat https://t.co/cUxOiobwWw

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

@bsnicol2 If you show the teachers and principals you care to use their stuff, it's a virtuous cycle. #k12prchat

ShawnMcKillop Aug 9 @ 8:21 PM EDT

@cateked @BBDaneDell Great idea. We also need more submissions by students to help engage students and their parents to read it! #k12prchat

JessStilger Aug 9 @ 8:21 PM EDT

A2: Also follow schools, teams and boosters on social for info that doesn't make it my way. #k12PRchat

DavisWelcome Aug 9 @ 8:22 PM EDT

A1: Parent information fliers are great for barbershops and laundromats #k12prchat https://t.co/oAFqaYVSIy

WheelerCFB Aug 9 @ 8:22 PM EDT

A3 - we have been sending a connect with us to all of our new hires after new hire training. More likely to open and click #k12prchat

lesleybruinton Aug 9 @ 8:22 PM EDT

@Phxflyer Preach! #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:22 PM EDT

@Cindyjowarner Good to know. You are the news now as @NewsBoss would say. #k12prchat

AMThublin Aug 9 @ 8:22 PM EDT

Social Media is key! Loads of school clubs and athletic teams have their own Twitter and Instagram pages. #k12PRchat https://t.co/dV0OpvWHh2

BBDaneDell - Moderator Aug 9 @ 8:13 PM EDT

Q2: How do you get content for your flyers and newsletters? #k12prchat https://t.co/hcrFDS74lD

Phxflyer Aug 9 @ 8:22 PM EDT

Truth. #k12prchat https://t.co/pPJhiVX6Z3

peachjar_Andy Aug 9 @ 8:20 PM EDT

A2 Keys to successful newsletter/flyer campaigns are content, content, content. #k12prchat https://t.co/YERCTfWRY8

marci_minor Aug 9 @ 8:22 PM EDT

A3: We don't do just an internal newsletter/eNews. I struggle to get the staff to read the external one...ideas welcome! #k12prchat

IAmAmeerah Aug 9 @ 8:22 PM EDT

Right! The children translate for the parents. Have seen it many many times. #k12prchat https://t.co/yK155p1vzV

lesleybruinton Aug 9 @ 8:21 PM EDT
But isn't this what happens to some ELfamilies when we don't translate? #knowyouraudience #k12prchat https://t.co/KF91JfhLBj
- cateked Aug 9 @ 8:19 PM EDT
  
  @BBDaneDell So we need children to be reverse mentors for their parents (& grandparents)! #K12PRChat

LDahlkemper Aug 9 @ 8:22 PM EDT

@peachjar_Andy Especially when it aligns with what parents, staff & other target audiences want to know and with core messages. #k12prchat

kmagette - Moderator Aug 9 @ 8:22 PM EDT

@BBDaneDell @shanehaggerty Facebook Interests is totally old fashioned, but awesome for curating content. Sim to Twitter list. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:22 PM EDT

@lesleybruinton Yeah. Have to know which groups are where and then tailor the content. #k12prchat

peachjar_Andy Aug 9 @ 8:22 PM EDT

@IAmAmeerah fridgeworthy! I love it! Is that the same as a retweet or like? #k12prchat

shanehaggerty Aug 9 @ 8:23 PM EDT

A3: I send staff our external enewsletter & actually pretty well-read; probably better than our internal one :) #k12prchat

tjentz Aug 9 @ 8:23 PM EDT

Q3: We send out an employee newsletter every other week. Would like to go weekly, but 1-person office is understaffed for that ;) #k12prchat

LDahlkemper Aug 9 @ 8:23 PM EDT

@DavisWelcome Agreed! Useful to ask parents WHERE they get information about their schools. The answers may surprise you! #k12prchat

marci_minor Aug 9 @ 8:23 PM EDT

@tjentz That's exactly why mine are now bi-weekly! #k12prchat

Cindyjowarner Aug 9 @ 8:24 PM EDT

A:2 Principals, teachers, leaders keep me informed about events and story ideas. I also monitor school's SM #k12prchat

musiccaab Aug 9 @ 8:24 PM EDT

A3: As the Orange One would say... YUUUUGE. #k12prchat

Phxflyer Aug 9 @ 8:24 PM EDT

@bsnicol2 Always the trick, isn't it? Sharing from school FB pages is also helpful. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:24 PM EDT

Truth. If you need help. Ask just about anyone and they have a story. #k12prchat https://t.co/66AVMqbJ9n

Phxflyer Aug 9 @ 8:20 PM EDT

A2: This is education. If you can't find great stories about kids and teachers, you're not trying! #k12prchat

kmagette - Moderator Aug 9 @ 8:24 PM EDT

@Phxflyer And you're not leaving your office! You could fall into a school and walk out with a story. #k12prchat

susank12chat Aug 9 @ 8:24 PM EDT

@WheelerCFB Agreed! Parents need to be able to engage with the content or else they quickly lose interest and move on. #K12prchat

Bob_Mosier Aug 9 @ 8:24 PM EDT

@shanehaggerty We have opposite issue. I wonder if our weekly e-newsletter is well-read. Considering bi-weekly. #k12prchat

WheelerCFB Aug 9 @ 8:24 PM EDT

Email is our most preferred line of communication according to surveys from parents #k12prchat

delainanicole Aug 9 @ 8:24 PM EDT

We have a weekly staff email newsletter that is automated from the Wordpress blog we set up: https://t.co/H1Emcc0Rrd #k12prchat

AMThublin Aug 9 @ 8:24 PM EDT

We've actually swapped to a video newsletter to keep staffers informed. #k12PRchat https://t.co/qg73HNok0Q

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

Q3: What role do flyers and newsletters play in internal communications? #k12PRchat https://t.co/baauyRiphi

JessStilger Aug 9 @ 8:24 PM EDT

A3: Internal staff newsletter has relieved a lot of All-Staff emails, staff knows to look for impt info. #k12PRchat

DavisWelcome Aug 9 @ 8:24 PM EDT

A3: Notification in visible places. #k12prchat https://t.co/xUBWRyKhf9

IAmAmeerah Aug 9 @ 8:24 PM EDT

A3: We recently went back to the future and are now doing a print newsletter for staff. Interesting experiment! 10K employees. #k12prchat

Cindyjowarner Aug 9 @ 8:25 PM EDT

#k12prchat https://t.co/CrlXCxDAHU

Cindyjowarner Aug 9 @ 8:25 PM EDT

@BBDaneDell @NewsBoss YES! They now need us more than we need them! That is my new mantra!

Phxflyer Aug 9 @ 8:25 PM EDT

@kmagette It's why I always have camera/video stuff with me. My car's interior is a wreck. #k12prchat

kmagette - Moderator Aug 9 @ 8:25 PM EDT

A3 Used to do a quick weekly enewletter, but cut for budget. :( Miss that thing - very well read. #k12prchat

ShawnMcKillop Aug 9 @ 8:25 PM EDT

A3: Digital/print as well for internal comms. I.e Facilities staff not always near computer #k12prchat notice in staffrooms too! #k12prchat

ShawnMcKillop Aug 9 @ 8:25 PM EDT

A3: Digital/print as well for internal comms. I.e Facilities staff not always near computer #k12prchat notice in staffrooms too! #k12prchat

shanehaggerty Aug 9 @ 8:25 PM EDT

@AMThublin I would love to see a sample! #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:25 PM EDT

@peachjar_Andy What is the #1 mistake? #k12prchat

WheelerCFB Aug 9 @ 8:26 PM EDT

just make sure your enewsletters are mobile friendly... everyone has their phone with them #k12prchat

peachjar_Andy Aug 9 @ 8:26 PM EDT

A3 They are a great tool to keep employees informed other than an email that could get lost in an inbox. #k12prchat https://t.co/8WDVELZK3i

Bob_Mosier Aug 9 @ 8:26 PM EDT

@shanehaggerty @AMThublin As would I! #k12prchat

kmagette - Moderator Aug 9 @ 8:26 PM EDT

@BBDaneDell @bsnicol2 So true!! (I did read "vicious cycle" in your tweet the first time & paused.) Generosity begets generosity. #k12prchat

lesleybruinton Aug 9 @ 8:26 PM EDT

A3.Educate staff that it's regular & relevant; it's a go-to source. A mix of fluff & real stuff. #k12prchat #payoff https://t.co/opoyN0IPBt

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

Q3: What role do flyers and newsletters play in internal communications? #k12PRchat https://t.co/baauyRiphi

ryanta15 Aug 9 @ 8:26 PM EDT

I've seen the same survey results nationwide #k12prchat https://t.co/FFB1ekOBpZ

WheelerCFB Aug 9 @ 8:24 PM EDT

Email is our most preferred line of communication according to surveys from parents #k12prchat

peachjar_Andy Aug 9 @ 8:27 PM EDT

@AMThublin as well as school district departments. #k12prchat

ryanta15 Aug 9 @ 8:27 PM EDT

@AMThublin @BBDaneDell how long are those videos? That's awesome! #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:27 PM EDT

@kmagette @Phxflyer Journalists don't just sit at desks do they? #k12prchat

Phxflyer Aug 9 @ 8:27 PM EDT

A3: Like everything else, the more platforms you use, the better. But, again, we go mostly digital. #k12prchat

ShawnMcKillop Aug 9 @ 8:27 PM EDT

@WheelerCFB Yes! Using research and survey to support your comm decisions. Great stuff! #k12prchat

tjentz Aug 9 @ 8:27 PM EDT

One of my favorite parts of the job: getting creative to get content :) #k12prchat https://t.co/PSTZsPpD7o

tjentz Aug 3 @ 3:56 PM EDT

When you're a 1-person PR office+want to make a dash cam video+lack a tripod=get creative with materials. https://t.co/XMxmgByEdD

alishamcall Aug 9 @ 8:28 PM EDT

I mostly create fliers (and share primarily electronically) to promote events. #k12prchat https://t.co/KxOfFxWeLI

BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT

Q3: What role do flyers and newsletters play in internal communications? #k12PRchat https://t.co/baauyRiphi

IAmAmeerah Aug 9 @ 8:28 PM EDT

.@ShawnMcKillop Our response rate on digital needs to improve if we return to it again.Sometimes going backwards = a way forward. #k12prchat

susank12chat Aug 9 @ 8:28 PM EDT

@delainanicole Yes! Parents see them both as informational materials that contain content about opportunities for their child. #k12prchat

Phxflyer Aug 9 @ 8:28 PM EDT

@BBDaneDell @kmagette With newsrooom cuts, a lot of them do. #k12prchat

LDahlkemper Aug 9 @ 8:28 PM EDT

A3: Uses: Celebrate staff, keep them in-the-know, timely info. to help advance their work, correct misinfo., etc. #k12prchat

WheelerCFB Aug 9 @ 8:28 PM EDT

.@ShawnMcKillop Been using more email over the last month... spread the content #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:28 PM EDT

@WheelerCFB That is a must. Can you imagine pinching and zooming to read a newsletter? #YIKES #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:29 PM EDT

Q4: Do you use your flyers and newsletters for ad revenue? Why or why not? #k12PRchat https://t.co/sRG2Q97XxZ

lesleybruinton Aug 9 @ 8:29 PM EDT

Also: collaborate with the curriculum, HR folks to get better content. #k12prchat https://t.co/OCVU0I6NUv

lesleybruinton Aug 9 @ 8:26 PM EDT
A3.Educate staff that it's regular & relevant; it's a go-to source. A mix of fluff & real stuff. #k12prchat #payoff https://t.co/opoyN0IPBt
- BBDaneDell - Moderator Aug 9 @ 8:21 PM EDT
  
  Q3: What role do flyers and newsletters play in internal communications? #k12PRchat https://t.co/baauyRiphi

riorivera Aug 9 @ 8:29 PM EDT

A3: A 3x5 card placed on my keyboard, in red ink, will get read every single time. Every word. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:29 PM EDT

@shanehaggerty @AMThublin Or just do Facebook live. That seems so much more engaging. #k12prchat

Phxflyer Aug 9 @ 8:29 PM EDT

And rumor control! #k12prchat https://t.co/gcKYewYRWF

LDahlkemper Aug 9 @ 8:28 PM EDT

A3: Uses: Celebrate staff, keep them in-the-know, timely info. to help advance their work, correct misinfo., etc. #k12prchat

WheelerCFB Aug 9 @ 8:30 PM EDT

A4 - we have a few ads in our weekly enews that is sent to our list... nice extra revenue #k12prchat

susank12chat Aug 9 @ 8:30 PM EDT

@IAmAmeerah Love this! Bridging the gap between school and community provides students with more educational opportunities! #k12prchat

tjentz Aug 9 @ 8:30 PM EDT

A4: We have secret option 3 (monthly "Kids Connection" newsletter) that is emailed to parents and features ads. #k12prchat

Cindyjowarner Aug 9 @ 8:30 PM EDT

@Phxflyer @BBDaneDell @kmagette We barely have reporters dedicated to covering education anymore. #k12prchat

lesleybruinton Aug 9 @ 8:30 PM EDT

My name is "Staff Reports" in the bylines here! #k12prchat #sendmyclips https://t.co/KfFqL5uyKn

Phxflyer Aug 9 @ 8:28 PM EDT

@BBDaneDell @kmagette With newsrooom cuts, a lot of them do. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:30 PM EDT

@riorivera This is true. Handwritten notes are a big big deal to people nowadays. #k12prchat

Phxflyer Aug 9 @ 8:30 PM EDT

@ShawnMcKillop Amen! #k12prchat

IAmAmeerah Aug 9 @ 8:30 PM EDT

A4: Nope. Can't see us ever doing that, but I admire those that embrace this! #k12prchat

shanehaggerty Aug 9 @ 8:31 PM EDT

A4: We don't currently, but completely open to it. #k12prchat

Phxflyer Aug 9 @ 8:31 PM EDT

@Cindyjowarner @BBDaneDell @kmagette Our largest daily bases coverage on circulation. We rarely see/hear from them. #k12prchat

AMThublin Aug 9 @ 8:31 PM EDT

Example of RCS's Video Newsletter, The Layest https://t.co/h36xtGr9pW #k12prchat

lesleybruinton Aug 9 @ 8:31 PM EDT

A4. I cannot add another item to my plate! LOL #k12prchat https://t.co/NGBWbHh96V

BBDaneDell - Moderator Aug 9 @ 8:29 PM EDT

Q4: Do you use your flyers and newsletters for ad revenue? Why or why not? #k12PRchat https://t.co/sRG2Q97XxZ

ShawnMcKillop Aug 9 @ 8:31 PM EDT

@kmagette @AMThublin @riorivera Lol! That's what we call it when we send flyers, letters or newsletter home w kids in backpacks. #k12prchat

musiccaab Aug 9 @ 8:31 PM EDT

@BBDaneDell Nope. Fortunate not to have to. A4 #k12prchat

JessStilger Aug 9 @ 8:32 PM EDT

A4: Used to accept ads in eNews, took away 3 yrs ago. Didn't fit w/ mission of sharing awesome news, effort didn't equal $ earned #k12PRchat

Phxflyer Aug 9 @ 8:32 PM EDT

What @shanehaggerty said. #k12prchat https://t.co/L3D9Zs0i1m

shanehaggerty Aug 9 @ 8:31 PM EDT

A4: We don't currently, but completely open to it. #k12prchat

delainanicole Aug 9 @ 8:32 PM EDT

A4: No ads for us. Adding Peachjar fliers for outside orgs to bottom of e-newsletters next week, that's advertising enough. #k12prchat

susank12chat Aug 9 @ 8:32 PM EDT

@kmagette @AMThublin @riorivera Let's not let things die in lockers. #k12prchat https://t.co/YNPHdP8jnP

BBDaneDell - Moderator Aug 9 @ 8:32 PM EDT

Are ads a way for the community organizations to show how much they care? Have to be done right, but could be a win-win right? #k12prchat

kmagette - Moderator Aug 9 @ 8:32 PM EDT

A4 Yes in sports programs, but that's it. Tough to balance in small, poor community. We hit them up for so many other things. #k12prchat

SJWill56 Aug 9 @ 8:33 PM EDT

A4: We don't currently but seems like something to consider -especially w/ many district partners supporting district initiatives #k12prchat

WheelerCFB Aug 9 @ 8:33 PM EDT

A4 - our city advertises... usually ads for programs that benefit our students #k12prchat

Cindyjowarner Aug 9 @ 8:33 PM EDT

We don't. Not sure I want to open that can of worms and deal with requests from questionable businesses. #k12prchat https://t.co/kJgYeGwSHz

BBDaneDell - Moderator Aug 9 @ 8:29 PM EDT

Q4: Do you use your flyers and newsletters for ad revenue? Why or why not? #k12PRchat https://t.co/sRG2Q97XxZ

peachjar_Andy Aug 9 @ 8:33 PM EDT

@IAmAmeerah Can't remember what part of the country I was in but I saw school buses wrapped with local business advertisements. #k12prchat

Phxflyer Aug 9 @ 8:33 PM EDT

@delainanicole We've been using Peachjar for a year. Principals, teachers & front office staff would hang me if I got rid of it. #k12prchat

cateked Aug 9 @ 8:33 PM EDT

@Phxflyer YES! Strive to be The Straight Dope or Snopes for staff. #K12PRChat

BBDaneDell - Moderator Aug 9 @ 8:34 PM EDT

@kmagette Sometimes events that would benefit students as well should be placed right even at no cost right? #k12prchat

andreagribble Aug 9 @ 8:34 PM EDT

Love to my #k12prchat peeps - I'm at bible camp with my family this week. Miss you!! https://t.co/8eZPBPDzhm

peachjar_Andy Aug 9 @ 8:36 PM EDT

@Cindyjowarner as a former educator this bothers me! Too many great things go unnoticed in our schools. #k12prchat

Cindyjowarner Aug 9 @ 8:36 PM EDT

@Phxflyer @BBDaneDell @kmagette Our largest daily no longer a daily...a weird online outlet that doesn't seem interested in Ed. #k12prchat

Phxflyer Aug 9 @ 8:36 PM EDT

@BBDaneDell @kmagette Got to be careful about what you hand out and what you don't. We're talking BIG can of worms. #k12prchat

lesleybruinton Aug 9 @ 8:36 PM EDT

@MereCummings @BBDaneDell Ha! I have no problem doing that. I learned from @cindyjowarner. If there is no need, I must take heed. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:37 PM EDT

Q5: How can we use flyers to help parents understand opportunities available to their kids after school? #k12PRchat https://t.co/Ki9PqzD79h

susank12chat Aug 9 @ 8:37 PM EDT

@ShawnMcKillop Great idea! Multi-channel communication is also important in reaching ALL parents! #k12prchat

JessStilger Aug 9 @ 8:37 PM EDT

A4: we let city, boosters, etc advertise their events for free, not allowed are promos that don't benefit Ss #k12PRchat

LDahlkemper Aug 9 @ 8:37 PM EDT

A4: Some neighborhood schools have mo. newsletters that have ad space for local businesses. It generates extra revenue for them. #k12prchat

peachjar_Andy Aug 9 @ 8:37 PM EDT

@IAmAmeerah Scoreboards and game day programs I've seen for years...but the school bus was a new one. #k12prchat

Cindyjowarner Aug 9 @ 8:37 PM EDT

@lesleybruinton @MereCummings @BBDaneDell Ain't nobody got time for that! 😂#k12prchat

kmagette - Moderator Aug 9 @ 8:38 PM EDT

A5 "eFriday Folder" on website - we post community fliers for camps, orgs. Push site out to families regularly. #k12prchat

lesleybruinton Aug 9 @ 8:38 PM EDT

I see this as an opportunity for #schoolpr to fill a void through trust & transparency. #tellyourownstory #k12prchat https://t.co/zSEciaW1Xl

peachjar_Andy Aug 9 @ 8:36 PM EDT

@Cindyjowarner as a former educator this bothers me! Too many great things go unnoticed in our schools. #k12prchat

Phxflyer Aug 9 @ 8:39 PM EDT

@BBDaneDell I think that's up to the organizations offering opportunities. By using Peachjar we're bringing them to the water. #k12prchat

delainanicole Aug 9 @ 8:39 PM EDT

@Cindyjowarner @lesleybruinton @MereCummings @BBDaneDell I say this on a daily basis. Can't do everything. #k12prchat

EdTechMack Aug 9 @ 8:39 PM EDT

Will try to get caught up -- lost rock/paper/scissors & had to drive to soccer practice. 😐 #k12prchat

Phxflyer Aug 9 @ 8:39 PM EDT

@peachjar_Andy @IAmAmeerah School bus ads are big in the AZ. #k12prchat

IAmAmeerah Aug 9 @ 8:40 PM EDT

A5: Being in a large district, principals source and curate this content mostly, since every school is unique.#k12prchat

tjentz Aug 9 @ 8:40 PM EDT

A5: We feature those in a second monthly newslette. The only content is about those opportunities #k12prchat

shanehaggerty Aug 9 @ 8:40 PM EDT

@BBDaneDell I think there's a way to do this effectively and in a way that isn't overly "sales-y". I think it could be win-win. #k12prchat

kmagette - Moderator Aug 9 @ 8:40 PM EDT

eFriday Folder is *not* perfect, but it got us out of the flier-hustle, trash-generating business several yrs ago. 2007? #k12prchat

lesleybruinton Aug 9 @ 8:40 PM EDT

Q5. Develop a flier strategy for approvals. Hate when vendors think our families are a market for THEM. #k12prchat https://t.co/7WeBBiXklW

BBDaneDell - Moderator Aug 9 @ 8:37 PM EDT

Q5: How can we use flyers to help parents understand opportunities available to their kids after school? #k12PRchat https://t.co/Ki9PqzD79h

kmagette - Moderator Aug 9 @ 8:41 PM EDT

@lesleybruinton PREACH. No, this is not a "special offer for students." This is your whole marketing scheme. No go. #k12prchat

EdTechMack Aug 9 @ 8:41 PM EDT

A4: No -- started the Pirate Pro Shop for $ fundraiser stuff -- big hit so far! #k12prchat https://t.co/6VA6AwYY9y

LDahlkemper Aug 9 @ 8:42 PM EDT

@lesleybruinton True! A dist's comms team plays crucial role in sharing stories, dissem. information & answering Qs, concerns. #k12prchat

peachjar_Andy Aug 9 @ 8:42 PM EDT

@lesleybruinton approval policies are key! #k12prchat

DavisWelcome Aug 9 @ 8:42 PM EDT

Q5: Conduct home visits and personally explain information on the flyers. #k12prchat https://t.co/yxrLyQtaWF

lesleybruinton Aug 9 @ 8:42 PM EDT

If our families are your marketing plan and it only benefits your company, then that's not a plan. #k12prchat https://t.co/j1gOzPuZr8

kmagette - Moderator Aug 9 @ 8:41 PM EDT

@lesleybruinton PREACH. No, this is not a "special offer for students." This is your whole marketing scheme. No go. #k12prchat

Phxflyer Aug 9 @ 8:43 PM EDT

@lesleybruinton Don't want to sound like a pitchman, but Peachjar makes that easier. I now do flier approvals once a week. #k12prchat

Cindyjowarner Aug 9 @ 8:43 PM EDT

#k12prchat https://t.co/I3SCEyS9dg

Cindyjowarner Aug 9 @ 8:42 PM EDT

@lesleybruinton @BBDaneDell AGREED! Our students are not walking direct marketing mailboxes!

WheelerCFB Aug 9 @ 8:43 PM EDT

.@jentodd thank you. Photoshop and mail chimp. I create the graphics and make them links in Mailchimp #k12prchat

susank12chat Aug 9 @ 8:43 PM EDT

@lesleybruinton Totally agree! Flyers should be resources that help students achieve their personal and educational goals. #k12prchat

Phxflyer Aug 9 @ 8:43 PM EDT

Great idea right here. #k12prchat https://t.co/hWpIyAuiOT

EdTechMack Aug 9 @ 8:41 PM EDT

A4: No -- started the Pirate Pro Shop for $ fundraiser stuff -- big hit so far! #k12prchat https://t.co/6VA6AwYY9y

BBDaneDell - Moderator Aug 9 @ 8:44 PM EDT

@lesleybruinton Students first ALWAYS #k12prchat

ShawnMcKillop Aug 9 @ 8:44 PM EDT

#k12prchat: Content should tell a story with a focus on the student; this to 1. engage reader & 2. share info about programs

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

@shanehaggerty Putting the student first works. It is also a better way to market. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

lesleybruinton Aug 9 @ 8:45 PM EDT

Looking forward to working with @PeachjarInc! But I know some will have a hard time passing on paper. #k12prchat https://t.co/c89iY8JaDg

Phxflyer Aug 9 @ 8:43 PM EDT

@lesleybruinton Don't want to sound like a pitchman, but Peachjar makes that easier. I now do flier approvals once a week. #k12prchat

alishamcall Aug 9 @ 8:45 PM EDT

Use when it makes sense. Make them easy 2 read, include call 2 action and share wherever parents are. #k12prchat https://t.co/lzUp7jRXWH

BBDaneDell - Moderator Aug 9 @ 8:37 PM EDT

Q5: How can we use flyers to help parents understand opportunities available to their kids after school? #k12PRchat https://t.co/Ki9PqzD79h

kmagette - Moderator Aug 9 @ 8:45 PM EDT

@ShawnMcKillop And when we NEED them to know something (eg head lice policy) gotta frame it around what motivates the audience! #k12prchat

JennQBrendan Aug 9 @ 8:45 PM EDT

A5 Share in the office/ DO to promote events, apps, social & volunteer options add the URL & a QR code. #k12prchat https://t.co/jrRIvSOOr5

BBDaneDell - Moderator Aug 9 @ 8:37 PM EDT

Q5: How can we use flyers to help parents understand opportunities available to their kids after school? #k12PRchat https://t.co/Ki9PqzD79h

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

If it works, it works. Facts are facts. #k12prchat https://t.co/ROxJnQIelo

Phxflyer Aug 9 @ 8:43 PM EDT

@lesleybruinton Don't want to sound like a pitchman, but Peachjar makes that easier. I now do flier approvals once a week. #k12prchat

WheelerCFB Aug 9 @ 8:45 PM EDT

A6 - use digital to your advantage... Call to Actions... create clickable newsletters that drive them somwhere #k12prchat

riorivera Aug 9 @ 8:45 PM EDT

@susank12chat we should never lose focus #k12prchat

EdTechMack Aug 9 @ 8:46 PM EDT

@Phxflyer Thanks! Not much on there yet, but it did help theatre dept raise serious $ -- at a car wash! #k12prchat https://t.co/haLIRqThRN

tjentz Aug 9 @ 8:46 PM EDT

A6: I second this :) #k12prchat https://t.co/p6gNVJCBNx

WheelerCFB Aug 9 @ 8:45 PM EDT

A6 - use digital to your advantage... Call to Actions... create clickable newsletters that drive them somwhere #k12prchat

Phxflyer Aug 9 @ 8:46 PM EDT

@lesleybruinton @PeachjarInc There is some blowback, but prepping folks for the change was key. #k12prchat

IAmAmeerah Aug 9 @ 8:46 PM EDT

A6: Great design and a relevant message are timeless and transcend platforms as they change. Pretty soon we will have AR content! #k12prchat

kmagette - Moderator Aug 9 @ 8:47 PM EDT

A6 If publications adapt to digital world, they remain relevant. I bet @delainanicole has lots of examples. Interactive, etc. #k12prchat

Cindyjowarner Aug 9 @ 8:47 PM EDT

@Phxflyer @lesleybruintonAre most of your approvals for fliers that have direct link to your schools? Not just ads for business? #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:47 PM EDT

@IAmAmeerah Hard to imagine, but we will adapt when that day comes. #k12prchat

JennQBrendan Aug 9 @ 8:48 PM EDT

A6 they go digital & must be responsive design for mobile reading. #k12prchat https://t.co/AnY2YQ9lxC

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

Phxflyer Aug 9 @ 8:48 PM EDT

A6: Information is information. The content of any piece - flier, newsletter, web site - should always be the driver. #k12prchat

shanehaggerty Aug 9 @ 8:48 PM EDT

A6: Don't reinvent press releases. Create content that makes emotional connection, shareable & a resource to your audiences. #k12prchat

lesleybruinton Aug 9 @ 8:48 PM EDT

A6. Break your own news first! Beat the paper to announcing a new Super w/ 30K+ impressions on 2 posts. #k12prchat https://t.co/SNipRjPxZM

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

BBDaneDell - Moderator Aug 9 @ 8:48 PM EDT

Digital allows for an ecosystem that is linked together. Have to leverage that. #k12prchat https://t.co/HZPh9nEs1F

WheelerCFB Aug 9 @ 8:45 PM EDT

A6 - use digital to your advantage... Call to Actions... create clickable newsletters that drive them somwhere #k12prchat

ShawnMcKillop Aug 9 @ 8:48 PM EDT

@Cindyjowarner @lesleybruinton @BBDaneDell we have strict rules 4 vendors advertising in district. Our job: Student Achievement! #k12prchat

LDahlkemper Aug 9 @ 8:48 PM EDT

A5 Make sure you're clear abt what info Ps are seeking & why. How does this mesh w what you're publshng? #k12prchat https://t.co/VjlcDbh5EZ

BBDaneDell - Moderator Aug 9 @ 8:37 PM EDT

Q5: How can we use flyers to help parents understand opportunities available to their kids after school? #k12PRchat https://t.co/Ki9PqzD79h

peachjar_Andy Aug 9 @ 8:48 PM EDT

A6 How about sharing them via social media?#k12prchat https://t.co/9tEnPXBfP2

Phxflyer Aug 9 @ 8:49 PM EDT

@Cindyjowarner No. Most are for after school opps, parks & rec, that type of thing. #k12prchat

musiccaab Aug 9 @ 8:49 PM EDT

A6 Have info people want, in easy-to-read language and design, and don't be afraid to experiment! #k12prchat

Phxflyer Aug 9 @ 8:49 PM EDT

BOOM! #k12prchat https://t.co/jY7bpnKW4Y

shanehaggerty Aug 9 @ 8:48 PM EDT

A6: Don't reinvent press releases. Create content that makes emotional connection, shareable & a resource to your audiences. #k12prchat

WheelerCFB Aug 9 @ 8:49 PM EDT

A6 - Digital means interactive - Ex. for #k12prchat Mix of #contentmarketing and #emailmarketing https://t.co/P80H6TAINO

ryanta15 Aug 9 @ 8:49 PM EDT

A6: wait who said flyers/newsletters can't be mobile, social or interactive?!? They HAVE to be now #k12prchat https://t.co/1YK3aQGy6j

BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT

Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

susank12chat Aug 9 @ 8:50 PM EDT

@Phxflyer @lesleybruinton @PeachjarInc What are some of the things you did to help prepare for the transition? #k12prchat

Phxflyer Aug 9 @ 8:50 PM EDT

At the risk of repeating myself . . . BOOM! #k12prchat https://t.co/kfPXKrDnXc

lesleybruinton Aug 9 @ 8:48 PM EDT
A6. Break your own news first! Beat the paper to announcing a new Super w/ 30K+ impressions on 2 posts. #k12prchat https://t.co/SNipRjPxZM
- BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT
  
  Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

BBDaneDell - Moderator Aug 9 @ 8:50 PM EDT

@kmagette @delainanicole Who was saying they get their news on twitter (@bsnicol2) I do as well. All major news outlets are there #k12prchat

ShawnMcKillop Aug 9 @ 8:50 PM EDT

#k12prchat We're about student achievement first! Learn more about our Flyer Process for external vendors https://t.co/zqLFvmtgRp

kmagette - Moderator Aug 9 @ 8:50 PM EDT

@IAmAmeerah Content is king - always! Give ppl what they want, and they'll engage with it! #k12prchat

WheelerCFB Aug 9 @ 8:50 PM EDT

RT @kmagette @IAmAmeerah Content is king - always! Give ppl what they want, and they'll engage with it! #k12prchat

DavisWelcome Aug 9 @ 8:50 PM EDT

A6: When we differentiate our outreach efforts, we allow for parents who don't have access to internet. #k12prchat https://t.co/NgiAsAvqlJ

BBDaneDell - Moderator Aug 9 @ 8:50 PM EDT

@ryanta15 Tell us how they do it Ryan!! #k12prchat

IAmAmeerah Aug 9 @ 8:51 PM EDT

@kmagette I totally agree! #k12prchat https://t.co/8E3KrJhKD5

kmagette - Moderator Aug 9 @ 8:50 PM EDT

@IAmAmeerah Content is king - always! Give ppl what they want, and they'll engage with it! #k12prchat

kmagette - Moderator Aug 9 @ 8:51 PM EDT

@susank12chat @ShawnMcKillop Equal opportunity humiliator, head lice. #k12prchat

jentodd Aug 9 @ 8:52 PM EDT

A6 responsive design is KEY for us.. ~85% of our subscribers read on mobile.. important to know audience and how they engage #k12prchat

LDahlkemper Aug 9 @ 8:52 PM EDT

This from @lesleybruinton & you're more relevant than ever b4 esp. in markets lacking K12 ed reporters. #k12prchat https://t.co/lqg3BP5iEY

lesleybruinton Aug 9 @ 8:48 PM EDT
A6. Break your own news first! Beat the paper to announcing a new Super w/ 30K+ impressions on 2 posts. #k12prchat https://t.co/SNipRjPxZM
- BBDaneDell - Moderator Aug 9 @ 8:45 PM EDT
  
  Q6: As the world becomes more mobile, social and digital, how do flyers & newsletters remain relevant? #k12PRchat https://t.co/xOuUE03SEm

PegGrafwallner Aug 9 @ 8:52 PM EDT

Thx u 4 this! Most of our Ps don't have internet (85% free & reduced), it's the have & the have nots.#k12prchat https://t.co/6wXEIftZ16

DavisWelcome Aug 9 @ 8:50 PM EDT

A6: When we differentiate our outreach efforts, we allow for parents who don't have access to internet. #k12prchat https://t.co/NgiAsAvqlJ

IAmAmeerah Aug 9 @ 8:52 PM EDT

That flip phone! LOL #k12prchat https://t.co/sQM87RvxU4

DavisWelcome Aug 9 @ 8:50 PM EDT

A6: When we differentiate our outreach efforts, we allow for parents who don't have access to internet. #k12prchat https://t.co/NgiAsAvqlJ

SJWill56 Aug 9 @ 8:52 PM EDT

Agreed #k12prchat https://t.co/NWd1WWjkJ4

Phxflyer Aug 9 @ 8:48 PM EDT

A6: Information is information. The content of any piece - flier, newsletter, web site - should always be the driver. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

@kmagette @IAmAmeerah Finding what they want is the hard part. Then keeping it fresh. Use your data. Your audience will change #k12prchat

Cindyjowarner Aug 9 @ 8:53 PM EDT

I also think content is king. Also needs to be visually appealing. I am trying to learn more about infographics for that reason #k12prchat

delainanicole Aug 9 @ 8:53 PM EDT

Everyone has a phone now. Between text msg and email, nearly everyone is or will be digital. #k12prchat

WheelerCFB Aug 9 @ 8:53 PM EDT

A7 - Photoshop, Illustrator, MailChimp #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:54 PM EDT

@PegGrafwallner Very true, whats a way to get a parent access to the newsletter without having to print 1,000's of copies #k12prchat

shanehaggerty Aug 9 @ 8:54 PM EDT

A7: @Canva @MailChimp & shutting my office door. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:54 PM EDT

#k12prchat https://t.co/zg2XgjQ97D

ryanta15 Aug 9 @ 8:52 PM EDT

. @BBDaneDell live links to social media,videos, content directly on the flier, etc. media isn't static and neither should your newsletters

delainanicole Aug 9 @ 8:54 PM EDT

A7: MAILCHIMP! I just discovered Automation section and am planning automated 2016-17 welcome/update subscription msgs #k12prchat

alishamcall Aug 9 @ 8:54 PM EDT

I'm a big @canva convert. #k12prchat https://t.co/4tq1CyjBG1

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

Phxflyer Aug 9 @ 8:54 PM EDT

Wisdom! #k12prchat https://t.co/RM6GxaPS7y

kmagette - Moderator Aug 9 @ 8:53 PM EDT

@PegGrafwallner Check Pew demographic research that @Phxflyer mentioned earlier. Remarkable insights about digital comm, across SES groups.

BBDaneDell - Moderator Aug 9 @ 8:55 PM EDT

@lesleybruinton Does it have to? And if so what are the benefits to it taking time and following the process? #k12prchat

LDahlkemper Aug 9 @ 8:55 PM EDT

A6: In addition to great points already made, I'd add credibility, integrity & trustworthiness are key to sustainability. #k12prchat

lesleybruinton Aug 9 @ 8:55 PM EDT

A7. I learned simple HTML code to brand my newsletter to look like my website. Can't wait to launch! #k12prchat https://t.co/wpnYPtw8Kk

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

jentodd Aug 9 @ 8:55 PM EDT

I'm going to need to spend some time on photoshop tutorials. Just started using mailchimp for employee news... Big fan #k12prchat

bsnicol2 Aug 9 @ 8:55 PM EDT

A7. Canva + outsourcing to people with talent. TBH - we will shift resources to #DIYVideo this year. #K12PRchat https://t.co/FiB2ZhqRKp

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

Cindyjowarner Aug 9 @ 8:55 PM EDT

Adobe Creative Suite, Canva, WordPress for blog #k12prchat https://t.co/zI9aAn5esU

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

delainanicole Aug 9 @ 8:55 PM EDT

Oh and Wordpress. Wordpress RSS feeds into 2 automated Mailchimp newsletters that go out 5 am Mondays. #k12prchat

sjmenefee Aug 9 @ 8:56 PM EDT

@ryanta15 I made it ... An hour late. Time zone probs. Put it on my calendar wrong. 🙃 #k12prchat

ShawnMcKillop Aug 9 @ 8:56 PM EDT

A6 Sometimes social media is flyer/newsletter just in little nuggets. It's still relevant; just think strategic & be creative! #k12prchat

JessStilger Aug 9 @ 8:56 PM EDT

A7: InDesign (and Adobe CC) and @canva. Prob 90% InDesign tho. #k12PRchat

susank12chat Aug 9 @ 8:56 PM EDT

A6: Flyers & newsletters are crucial to keeping parents informed about programs for their kids. Just need to tweak the channel. #k12prchat

Phxflyer Aug 9 @ 8:56 PM EDT

@PegGrafwallner I would bet they do over smart phones. We're 95% Free & Reduced, and we've gone almost completely digital. #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:56 PM EDT

@delainanicole I need to know more about this. #k12prchat

tjentz Aug 9 @ 8:56 PM EDT

Live #Olympic swimming and #k12prchat ... does life get any better?

jentodd Aug 9 @ 8:56 PM EDT

A7 Piktochart is one of my go-to tools for everything #k12prchat @BBDaneDell

JennQBrendan Aug 9 @ 8:56 PM EDT

.@canva & pages #k12prchat https://t.co/whmKVhzNIn

BBDaneDell - Moderator Aug 9 @ 8:53 PM EDT

Q7: What tools help you create engaging & professional flyers and/or newsletters? #k12PRchat https://t.co/YTUlO2OLQ3

BBDaneDell - Moderator Aug 9 @ 8:56 PM EDT

@lesleybruinton It looks great as well. #k12prchat

kmagette - Moderator Aug 9 @ 8:57 PM EDT

A7 Definitely Canva, esp for graphics shared on social media. Also InDesign bc I'm old & first learned on QuarkXpress. lol #k12prchat

susank12chat Aug 9 @ 8:57 PM EDT

@bsnicol2 Love Canva! Quick and simple way to create visual content that's easy to digest. #k12prchat

delainanicole Aug 9 @ 8:57 PM EDT

Anyone sending email newsletters should use Litmus or Email On Acid to test. You'd be horrified by what Outlook does to design. #k12prchat

jentodd Aug 9 @ 8:57 PM EDT

Good! Digital content is much cheaper 😉 #k12prchat https://t.co/ZMJCyBNwhI

ryanta15 Aug 9 @ 8:53 PM EDT

@jentodd that number is only going to grow!

IAmAmeerah Aug 9 @ 8:57 PM EDT

A7: Canva and many free online widgets like this one: https://t.co/UsRSTIgmrM #k12prchat

lesleybruinton Aug 9 @ 8:57 PM EDT

@BBDaneDell LOL. Not the last two rows. Need help to adjust that. Thanks for the compliment though. #LifelongLearner #k12prchat

Phxflyer Aug 9 @ 8:58 PM EDT

A7: Adobe (photoshop, spark, illustrator, in design), Canva, keynote with info graphics. #k12prchat

ryanta15 Aug 9 @ 8:58 PM EDT

@jentodd preach! 🙌🏼🙌🏼🙌🏼 #k12prchat

Phxflyer Aug 9 @ 8:58 PM EDT

@sjmenefee @ryanta15 D'OH! #k12prchat

kmagette - Moderator Aug 9 @ 8:58 PM EDT

*actually* I first learned with a wax machine and line tape. But first software was Quark. (Well, Print Shop for banners lol) #k12prchat

BBDaneDell - Moderator Aug 9 @ 8:59 PM EDT

@delainanicole YAY for Microsoft. Delaina, you should be my mentor on newsletter products. You know soooo much. #k12prchat

Cindyjowarner Aug 9 @ 8:59 PM EDT

@kmagette Me too!!! LOL! #k12prchat

JessStilger Aug 9 @ 8:59 PM EDT

@kmagette yes! I remember learning InDesign 1! #k12prchat

lesleybruinton Aug 9 @ 9:00 PM EDT

@BBDaneDell Sometimes there can be silos. We must remember change can be difficult and folks want to be included, not told.#k12prchat