#Edtechchat focuses on Education Technology. Co-founder Tom Murray says #edtechchat "connects us professionally with inspiring educators from all over the world, all of who encourage us to be better every day for the children and families we serve.”
Welcome to #edtechchat Tonight we are talking about brands. You will see two questions for each number. One from teacher view and the other from the student.
Hi #edtechchat 👋 Been a busy few weeks and so haven't been around. But hopefully back on track now. 😀
N from 🇨🇦, #edtech creator, cofounder, enthusiast.
A1: Having a brand to me is essentially having a rep that Ss and Ts and parents know me as a caring, hard working, creative person who loves what he does and is always evolving and progressing as much as possible #edtechchat
A1a: As a T, having a brand means that I have presented myself as a professional in a thoughtful and careful way. It's about my reputation and my approach to teaching and learning. #edtechchat
A1) A brand in edu is something that kind of tells your story with a short phrase or one image like the Starbucks Mermaid or the Golden Arches. #EdTechChat
For me, this involves sharing what goes on in the classroom and sharing successes and failures. This transparency lets others know what you're about and more about your teaching style. #edtechchat
A1A) (beach mode) branding as a T provides me an opportunity to be transparent, to identify strengths, passions and even weaknesses. Allows S’s easier access to “what makes me tick” #EdTechChat
A1a - I see brands as a way of setting up expectations. But, remembering those expectations are not necessarily seen/viewed the same to everybody. Some Ss will like a Ts brand, others won't. Both are valid. (Just like liking/hating Starbucks or McDonalds. #edtechchat
Q1a I didn't think of it as a brand, but this past year I had a running joke with my freshmen about hashtags, as in "Ms. J is #awesome. Ms. J says #noexcuses." I think it built community and made class more fun. #edtechchat
A1 Having a brand to me means that you put yourself out there and ‘show what you can do’ and be know for your special skills and how they can help others. #edtechchat
A2b as a student the first thing that pops into my head is Apple or Nike. Those are main brands that would be "popular". So I guess as a student popularity #edtechchat#LUlearns
“The innovations that we need are ones that imagine creative new ways to organise education. They are ones that use technology to provide learners with opportunities for personal transformation.” Thanks, @veletsianos. Great article. #EdTech#EdTechChathttps://t.co/P26rGe5l7t
My brand... Be great because you are great. I guess it is a moto. Simply means I believe in you, and you have what it takes to get the job done. :-) #EdTechCHat
A1b that's an interesting assignment idea for the new year, no matter what you teach. What's your brand? What's your symbol? What do you stand for?#edtechchat
Yikes - who schedules a pile of tweets to happen at the same time? Ugh And during a well known twitter chat? Shame on both of you @techedvocate@Lynch39083. #edtechchat
As with a clothing or tech brand, I think it is important to be "known" by what you stand for as much or more than the product you put out. #edtechchat
A1. Its about relationships. Telling your story as an educator helps build community. Remember we are teachers, as influencers not authority or entrepreneurs, and our goal is to build a culture of learning that incorporates sharing stories to build new knowledge. #edtechchat
A1b: As a S, a brand conveys my interests, likes, dislikes, strengths, and weaknesses. It gives Ss a way to identify and talk about themselves. #edtechchat
A1a: One of my sayings as a FB coach has been TBONE - The best or nothing else - Referring to effort and conduct, not always results. But we're always chasing that 100! #edtechchat
I guess I need to add @AdvocateforEd to this list. I see all three of you are "promoting" techedvocate articles. Definitely not building good will. #edtechchat
A1a The Teacher as a brand involves having a vision for your students. Promoting ideals of excellence in everything that you do and setting the bar high for learners to achieve their learning goals. #edtechchat
A1b that's an interesting assignment idea for the new year, no matter what you teach. What's your brand? What's your symbol? What do you stand for?#edtechchat
A1b The Student brand requires dedication and commitment to standards of excellence. Conversely, at the end of the day it is our student-teacher relationships what make all of this possible. #edtechchat
A2a - When ever I'm thinking about / brainstorming on #edtech ideas, I focus on:
- will the users *learn* something?
- will they *know* they're learning?
- will they have fun doing so?
- can it lead to intrinsic motivation for the user (not just extrinsic)?
#edtechchat
A2a) One of caring for kids and teachers... and believing in kids and teachers. If they are not the best student or teacher then we must train/help them. #EdTechChat
That would be a great activity to do during the first week of school. Students can show who they are by creating a brand of themselves. And to even further it as a teacher you can talk about the importance of your character with your brand. #edtechchat#LUlearns
Okay, after this chat, I'm going to build a list of everyone else (I see more) and will tweet it out if anyone else wants to add them all to their mute list. #edtechchat
A2a: If I had a brand, it would be warm, engaging, relational, and student-centered. I want my Ss and their parents to know that the student is the driving factor in my classroom. #edtechchat
A2. Our brand = our Global Digital Footprint. We are already global citizens and our brand is assigned. However, at any point we can redirect the narrative. Global Literacy is a new literacy. #edtechchat
A2 My logo would be a steering wheel that would represent shared decision making (all hands on the wheel) and moving forward on a learning adventure....with lots of singing & snacks along the way. #edtechchat
A2a - When ever I'm thinking about / brainstorming on #edtech ideas, I focus on:
- will the users *learn* something?
- will they *know* they're learning?
- will they have fun doing so?
- can it lead to intrinsic motivation for the user (not just extrinsic)?
#edtechchat
Flexibility and collaboration. I have always loved having students work together or even by themselves if they want to. During student teaching I would let student choose to sit on the floor or at their desk depending on what we were doing #edtechchat#LUlearns
A2b: My Ss would agree. They know that, at the end of the day, they matter deeply and that I am there for them. Clarifying this with them is huge. ASK! #edtechchat
A2: my brand would def have a life-long learning aspect... and a parent education piece too, as I am a true lover of impacting Ss lives beyond my classroom. #edtechchat
A2b someone who is always working, passionate about education and invested in them, and someone who isn't afraid to laugh at their mistakes #edtechchat
A2b As an elem T we wear a lot of hats & do many things throughout the day. Zipper zipping, lunch box opening, book recommending, kickball fetching, & number untangling. #edtechchat
A2b) Self-deprecating, mashup of Mister Rogers, Steve Martin and Carrot Top with a hint of Will Durant and Ted Sizer( yeah, I have to tell them to look them up too!) #edtechchat
A2b someone who is always working, passionate about education and invested in them, and someone who isn't afraid to laugh at their mistakes #edtechchat
Q2b pt 1. I would say that my 2nd graders really liked the idea of being able to pick where they wanted to sit or who they wanted to work with. #edtechchat#LUlearns
Q2b pt 2 Even subbing for 3rd I worked with the students to work together, asking questions, and for them to be able to pick a silent activity or game to play. I remember them saying they liked me I worked with them rather than against them. #edtechchat#LUlearns
Yes! Watching friends/family become Ps and realizing how very *not* instinctive / well known a lot of activities you should do with a baby, toddler, preschooler are... Makes me realize how much we're missing outside the class. People can't do what they don't know. #edtechchat
In need of more responses particularly from administrators of all kinds! You don’t need to be a music teacher to fill this out- anyone.... parent, teacher, student, admin are all welcome! Please SHARE! #tlap#edchat#musedchat#edtechchat#flipclass#kinderchat
Hi all! I am part of a summer graduate course focusing on research! We are inviting any and all to complete a very short survey looking at support for school music programs and would appreciate any input you are willing to give! Thank you!
https://t.co/LmHK9NFsMQ
A3a - Tools are all brands themselves, and you get tagged with that brands qualities. So, if something is seen as uncool, and you use it. You're now uncool. :( On the other hand, if you're cool enough to start with, you can sometimes flip it back. #edtechchat
A3a: I find that it is too easy to be "branded" to a tool by others - we need to make sure tools don't define us - just like they shouldn't define how we teach #edtechchat
A3a By integrating #edtech in purposeful ways & asking Ss to help me explore tools demonstrates a willingness to build a community of learners, share decision making, & help every S learn. Also models meaningful failures. #edtechchat
A3. Great question. I begin by asking the following:
1. What is my purpose?
2. Who is my audience?
3. How will the access information and on what device? (this determines platform)
4. Am I practicing good digital citizenship?
#edtechchat
A3a. Yes! I've been thinking about this for my new role as a librarian. Need to meet kids where they are... are teens even on twitter anymore? #edtechchat
A3. Great question. I begin by asking the following:
1. What is my purpose?
2. Who is my audience?
3. How will they access information and on what device? (this determines platform)
4. Am I practicing good digital citizenship?
#edtechchat
A3a perception of willingness to break away from traditional methods, use different #edtech tools to create new opportunities, find more authentic ways to engage students #edtechchat
A3a Tools have become my thoughtful consideration. Ive been trying to focus on TPaCK in a specific order. Content first, Pedagogy Next (with Ss in mind) then select the tool that is best (if there is even a tool necessary) #edtechchat
A3a) tools can certainly reinforce the message to a broad audience, and are erroneously utilized if we attempt to utilize in place of F2F and real dialogue. #EdTechChat
I think it's also important that we teach Ss to monitor/regulate their own spaces. Because they (understandably) don't want to always share space with adults (Ps, Ts, others). With good #digcit easier to give them that freedome. #edtechchat
A3b: Students get too caught up with the "cool" tool and need to be reminded it is the learning that is important not using the "right" tool #edtechchat
A3) I try to become device agnostic. I want it to be about the learning not the tools... I am an ambassador for a running organization only no tech. #EdTechChat
A3b: I always talk to my Ss about "using their powers for good" - they have all of these resources that can influence their digital footprint and, relatedly, brand. I encourage Ss to choose wisely! #edtechchat
A3a tools can affect your brand by becoming less engaed if not using the correct tools or even being trapped in a box and depending on it too much. Tools need to be used carefully and have purpose #edtechchat#LUlearns
I think getting attached to a tool is a double-edged sword. Variety and exploration is great, but I’m also glad Jimi stuck with the Stratocaster. #edtechchat
A3b: I want to provide opportunities for my Ss to grow their edtech skills so they can/will help others. Hopefully building confidence & a mindset that serves others. #edtechchat
A3b Our elem Ss need to go through a T to add a tool to their device but the knowledge of new tools & sophistication of use adds cache to Ss in the know. It builds their brand as tech savvy and they are sought out as a resource. They build off of one another. #diglit#edtechchat
A4b: Learning G-Suite products can be universal, but it does eliminate the opportunity to hone Apple/Microsoft skills. Having access to a variety of tools would be great, but could hurt ease of communication. #edtechchat
A3b Kids focus on the cool or fun factor where as they need to look at where they are and the right tool to help them. Using tools that are not at their speed causes them to fall behind more and learning is not done #edtechchat#LUlearns
A4a - We don't all (thankfully) have the same brand loyalty. But, it can be a turn off if someone with a different loyalty refuses to expand their horizons (whether T to S or S to T). Flexibility is important. And knowing how your Ss see that brand - may not match you #edtechchat
A4a. I know a lot of teachers who still use PPT/Google Slides *daily* but want their students to be more creative for presentations. We have to be better models! #edtechchat
Q4a A positive can be that familiarity with a frequently used tool can save time. but a negative would be that we dont want the tool to drive the instruction. #edtechchat
Aw, poor pencil. I've been moving to more and more paper/pencil/post-it note solutions myself. So much more reliable, and I don't lose everything when I want to switch tools. #edtechchat
A4a: Loyalty to a tool (and its corresponding brand) can certainly add to a Ts overall brand - for instance, Google or Microsoft certs - but it can be easy to get stuck. Blind loyalty can lead to complacency. #edtechchat
I believe you can scope out each of them and choose the ones you want to use. It's like eating pies. We just don't like one flavor right? We serve them depending on the meal. #edtechchat
A4b: Learning G-Suite products can be universal, but it does eliminate the opportunity to hone Apple/Microsoft skills. Having access to a variety of tools would be great, but could hurt ease of communication. #edtechchat
When my Ss and I tested recap a handful of years ago the message was loud and clear, not everyone was comfortable recording themselves. It is a powerful option when part of a menu. Can't wear #edtech blinders. #edtechchat#blindedbybling
A4a having a positive tool brand can be hard especially if you not using the tool to the full potential of the tool which can cause a negative impact on your classroom. "Ugh we're using this again" is not something I would want to hear #edtechchat#LUlearns
It's much harder to edit / rework your thoughts in a video recording (without having to do multiple takes or write it all out ahead of time). Also seems to drive that "off the cuff" (as it seems to be used) responses are best. #edtechchat
A4: If you think all you have is a hammer, then every problem becomes a nail. We have to remember there is a whole toolbox for a reason. Everyone has a favorite tool and unique skills with certain tools. We need to learn from each other #edtechchat
That's when it gets difficult because the choice has been made for you. Anyway you can convince the powers that be that it's not only a Google world..that wiggle room is needed because Ss will be expected to know other apps as well? #edtechchat
A4b: Since I work mostly with littles, their exposure is largely limited to what I share with them. If I don't provide them with multiple options, it's hard for them to have real choice. #edtechchat
Hopefully district is going in eyes wide open - chromebooks can mean eliminating access to other tools/tech that isn't compatible. And often means those without good internet access at home, are more screwed. (There are pros too 😁) #edtechchat
Agree. Many of my students parents last year worked with the FBI, or on the big military base here, and were VERY against recording faces. @Seesaw where they can just record voices was fine, but they didn’t like pictures/videos with faces, and we have to respect that! #edtechchat
A4b if the tool is used too much student would not want anything to do with it. They would reject it and the teacher would need to find a new way to get students to re-engage in learning #edtechchat#LUlearns
A5: Each of our "brands" leads to the credibility of our profession. We need to remember that as we "represent" ourselves, our schools, and our community. This goes for teachers, students, admins, parents, and everyone else in the community. #edtechchat
A5a: A teaching/edu brand helps to connect you with other like minded Ts and learners. It provides more options for self-selected PD and just increases overall awareness. #edtechchat
I'm with those Ps. How many times have we as adults said "so glad *that* wasn't around when I was a kid/teen/etc"? Usually talking about video/photos. These kids will have to live with these recordings the rest of their life. #edtechchat
In reply to
@missfplunkett, @nathan_stevens, @Seesaw
Flipgrid hasn't made our list of approved apps for that reason. Our district is taking a hard look at what information we are putting out there on our students. #EdTechChat
I'm with those Ps. How many times have we as adults said "so glad *that* wasn't around when I was a kid/teen/etc"? Usually talking about video/photos. These kids will have to live with these recordings the rest of their life. #edtechchat
In reply to
@missfplunkett, @nathan_stevens, @Seesaw
Microsoft and Apple will never go away and will always be a part of the tech "circle of life." To be digitally literate, Ss need to be familiar with all three. No one should rob them of that. We put them at a disadvantage against the rest of the world. #edtechchat
A5b: To me, branding connects very strongly to the idea of a digital footprint. Badges can help validate online learning and experiences and leave tracks of a student's growth and performance over time - increasing his/her brand. #edtechchat
Sounds like a great project for Ss and Ts to consider the costs and opportunities of putting all of your digital eggs in the proverbial @google basket! #edtechchat
In reply to
@CoachJonCraig, @DayCatherineM, @Google
I think privacy is a topic that doesn't get talked about enough. Usually seems to focus on passwords. Or images/videos. But there's so much more past all of that that we should really delve into. Someday I'll get my blog going again and muse on this. #edtechchat
