#K12talent Archive
#K12Talent chat is for K-12 HR professionals or any school leader interested in learning more about human capital leadership. Topics include: rewards/recognition, recruiting, hiring, interviewing, difficult employees.
Tuesday January 26, 2016
Welcome! Remember this chat does not serve as legal advice. If u have legal questions, call ur orgs legal council for advice
TODAY'S CHAT TOPIC: Public Relations in
Don't forget to respond using A: and !
RT _AASPA_: TODAY'S CHAT TOPIC: Public Relations in
Q1. Let’s start off with introductions! Share your name, position, and location!
A1: Kelly Coash-Johnson, ED of super excited to chat tonight with topic PR
A1: Chris Wolk, K-4 Principal in Grayslake, IL. Multi-tasking tonight.
Hello folks! Teresa Daulong, HR Director w chatting this evening from chilly Tulsa.
Q2: Who in your district is incharge of talking to the media? Is it clear they handle ALL requests?
A1: Jason Liewehr. Dir Secondary Personnel. - North Texas forgot to hashtag!
A1. Emily Douglas-McNab from , OH! employee, volunteer, nerd.
A2: Split between 3 ppl. Supt-press, webmaster-PR, Supt admin asst - foia
Wanted to confirm you got my DM.
Q3. What are the specific HR benefits of using the Media for positive stories
A3: Increased recruitment, improved retention & emp. engagement, and positive community perception.
A3: Helps to establish your brand. Why do ppl want to be with you. Comm engagement. Our most recent. https://t.co/disxABA1j7
Q4. What do you say to get the good news out about working in your district/school?
A3: I read something today about uploading GoPro video's to Twitter-That could be an amazing positive PR piece
A3. Districts can track data to quantify the impact of their positive stories then use the data to increase their effectiveness.
Happen to have a link available?
No sweat. Take your time :)
Q5. How do you use Social Media in your Comm/PR plan? R there procedures in place to deal w/ social media and issues?
A4. Staff, student & community testimonials & success stories. Gr8 partnerships w local media are key. Also incl. candid photos!
A5: We use Social Media for notifications about Job Openings via
Where do you use Candidate photo? Sounds cool.
A5: Both my building and dist use facebook and twitter to share info and keep comm engaged.
Q6. What should you say if you do not know the answer to a reporter's question?
A5. Use social media 2 advertise jobs & gr8 news from the district.Be genuine. Show your students & staff not stock photos.
A5: In a competitive marketplace it's important to get your word out about openings.
No, we don't but we don't a full time HR person :(
No we don't but we don't a full time HR person :(
Meant candid photos.But have used candidate photos in exec recruit to share info w the community.Was well received.
Absolutely! The more places you can spread the word the better :)
Q7. Is it ever appropriate to go "off the record" when dealing with the media?
A7: You are never off record with reporters & This was a big topic of discussion at
A6: Never make it up! "Let me get back to you on that" and then follow up.
Agree! If you don't want it in the media then don't say it.
Q8. How do you handle incorrect and/or negative information in the media?
A8: Try not to delay in responding to the media but make sure you have the correct information
Love this!And following up builds trust w the media. More trust=better partnership=improved dist perception.
Q9. What are some positive stories your HR department has released to the media?
A8: Counter the story w/ a good news piece, post it on your website, + utilize social media 2 remind those of your awesome brand.
Q10: Any final words of wisdom you'd like to provide on today's topic?
A9: Adult community mentors working w/ students, Souper bowl canned food drive for local food pantry to name a couple.
A9: Best statement ever from a PR conversation at - You know you have hit rock bottom when you are on Nancy Grace
Cool, ! https://t.co/tMOq33p54l
A9: Adult community mentors working w/ students, Souper bowl canned food drive for local food pantry to name a couple.
A10: Take control of the information shared w/ the media and the public and align it with the core values of your district.
Glad to see some more IL representation on the chat. Attending IASPA this week?
IASPA this Thursday and Friday. If your driving through Chicago stop on by.
A6: "I don't know, but if you give me a little time to look into it, I will contact you with a response."
Thank you chat participants - see you on the next Tues Feb 9th/We'll be talking
Thank you chat participants - see you on the next Tues Feb 9th/We'll be talking
Remind IASPA folks to join us on our next
