#K12PRchat Archive

Tuesday October 17, 2017
8:00 PM EDT
  • Carla_Pereira2 Oct 17 @ 8:00 PM EDT
    A0: Carla from @peelschools. Always thankful for the opp. to work alongside student-focused colleagues & trustees. #K12prchat #suptchat
  • MandeePuleo Oct 17 @ 8:00 PM EDT
    A0: Amanda (Mandee) Puleo, Comms Coordinator, Churchville-Chili NY, & I am SUPER thankful for my 3 children. #k12prchat
  • participatechat Oct 17 @ 8:00 PM EDT
    Participate in the upcoming #K12PRchat by sharing resources and collaborating at https://t.co/zmJjr1w5iu
  • BBDaneDell - Moderator Oct 17 @ 8:00 PM EDT
    Welcome to tonight's rendition of #k12prchat. Let us know you are here and tell us something you are thankful for.
  • BBDaneDell - Moderator Oct 17 @ 8:00 PM EDT
    #k12prchat. It is time...
  • Dearing22 Oct 17 @ 8:01 PM EDT
    Going to have to join #K12PRchat a little late this week! Family dinner for my birthday...
  • benfisher99 Oct 17 @ 8:01 PM EDT
    A0: I'm Ben from Reeds Spring Schools in Missouri. I'm thankful for candy! 🍬🍬🍬 #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:01 PM EDT
    A0: I’m also thankful for unplugged songs that give you all the feels. Take On Me: https://t.co/Q1oHJOls7G #k12prchat
  • shanehaggerty Oct 17 @ 8:01 PM EDT
    #K12PRchat
    In reply to @Carla_Pereira2, @delainanicole
  • ChristinePaik Oct 17 @ 8:02 PM EDT
    A0: Christine Paik, Dir of Comm. for @PowayUnified in San Diego. Thankful for #K12PRchat & #SchoolPR pros so willing to mentor and share!
    In reply to @BBDaneDell, @kmbaumgartner, @sjmenefee, @b_satnan, @judi70, @RyanAReyes, @Rockshot_Joelle, @tvmelissa, @EmilyPopek, @atrublujayhawk, @PowayUnified
  • EdTechMack Oct 17 @ 8:02 PM EDT
    A0: Melissa from KS, work in Belton, MO, Comm Spec. Grateful = #K12PRChat. Found chat summer I started #schoolPR & you all are my lifeline!
  • shanehaggerty Oct 17 @ 8:02 PM EDT
    Shane. Owner of Purposeland https://t.co/NzAVMxIiFO my just started #schoolpr company in Columbus, OH. Thankful for my freedom! #k12prchat
  • cateked Oct 17 @ 8:03 PM EDT
    I'm Cathy from Deerfield, IL (#engage109) and I'm thankful for the joy the @Cubs will bring with a win tonight. #k12prchat
  • jacksheard Oct 17 @ 8:03 PM EDT
    A0: Jack from Grand Island Nebraska. I'm thankful for not needing this conversation today. #k12prchat
  • ericajchandler Oct 17 @ 8:03 PM EDT
    A0: Erica, Dir of Comms from @AfftonSchools in #StLouis. Thankful for our #k12prchat community, who makes me stretch my goals, learn & grow
  • aliceargy Oct 17 @ 8:03 PM EDT
    Alice. ThNksful for my lovely family #k12prchat
  • Nikonboy1 Oct 17 @ 8:03 PM EDT
    Ian Halperin, Exec Dir of Communications. Wylie ISD, Wylie TX. Thankful for those who have gotten me thru crisis #k12prchat
  • delainanicole Oct 17 @ 8:03 PM EDT
    Delaina, comms specialist currently on maternity leave in northern Virginia Beltway suburbs. Thankful for my hubs, babygirl & pup #k12prchat
  • EdTechMack Oct 17 @ 8:04 PM EDT
    Always the food with you, hahahaha...#K12PRChat
    In reply to @benfisher99
  • Carla_Pereira2 Oct 17 @ 8:04 PM EDT
    Shoutout to this #schoolPR superstar. All the best, @shanehaggerty! #k12prchat
  • WheelerCFB Oct 17 @ 8:04 PM EDT
    A0- Jason Wheeler from Dallas. Marketing for CFBISD. Thankful for my wife and kids... and of course October baseball #k12prchat
  • mcronk4875 Oct 17 @ 8:04 PM EDT
    A0: Michelle from North Kansas City in Missouri! Home sick but will do my best to stay in the conversation tonight. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:05 PM EDT
    A1: Any situation that threatens safety or property or that negatively impacts reputation is worthy of immediate attention #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:05 PM EDT
    Question 1 #k12prchat
  • MelanyStowe Oct 17 @ 8:05 PM EDT
    Greetings from Southern Virginia, thankful for people who are AUTHENTIC. I like the REAL DEAL people and organizations. #k12prchat
  • shanehaggerty Oct 17 @ 8:05 PM EDT
    Melissa is going to be contributing to this month's issue of the 1635 newsletter, btw. She has much to offer! #k12prchat
    • EdTechMack Oct 17 @ 8:02 PM EDT
      A0: Melissa from KS, work in Belton, MO, Comm Spec. Grateful = #K12PRChat. Found chat summer I started #schoolPR & you all are my lifeline!
  • nmdries Oct 17 @ 8:05 PM EDT
    Nancy Dries NJ #k12prchat
  • ChristinePaik Oct 17 @ 8:05 PM EDT
    Hi Cathy! But I'm gonna have to say @dodgers for three in a row #ThisTeam is unstoppable! #K12PRchat
    In reply to @cateked, @Cubs, @Dodgers
  • BBDaneDell - Moderator Oct 17 @ 8:05 PM EDT
    Glad you are here Michelle. #k12prchat
    In reply to @mcronk4875
  • BBDaneDell - Moderator Oct 17 @ 8:05 PM EDT
    Dane from Pleasant Grove, UT. Thankful to be home with my family. #k12prchat
  • Cindyjowarner Oct 17 @ 8:06 PM EDT
    Cindy Warner, Shelby Co Schools. I am thankful for teachers that stay after school to #chalkthewalk with messages to students. #k12prchat
  • EdTechMack Oct 17 @ 8:06 PM EDT
    I'd add I'm grateful for you as my mentor & all of the @MOSPRApros who have embraced me as part of the #schoolPR fam! #K12PRChat
    In reply to @ericajchandler, @AfftonSchools, @MOSPRApros
  • KaitHarman Oct 17 @ 8:06 PM EDT
    A0: Kaitlin from Saskatchewan. Thankful for our awesome Bus Drivers! Celebrating #BusDriverAppreciation today #K12PRChat
  • cateked Oct 17 @ 8:07 PM EDT
    Hi Christine! Sorry, I can't like this Tweet but glad we're here together for #k12prchat!
    In reply to @ChristinePaik, @Cubs, @Dodgers
  • Cindyjowarner Oct 17 @ 8:07 PM EDT
    Three types of crisis- emerging, immediate and sustained. Immediate is the worst! #k12prchat
  • nmdries Oct 17 @ 8:08 PM EDT
    Why does it seem like it’s always immediate?#k12prchat
  • Carla_Pereira2 Oct 17 @ 8:08 PM EDT
    Why do you say that? Because you can't be proactive? #k12prchat
    In reply to @Cindyjowarner
  • delainanicole Oct 17 @ 8:08 PM EDT
    What she said. Sounds like what they said in our incident management training. #k12prchat
    • Carla_Pereira2 Oct 17 @ 8:05 PM EDT
      A1: Any situation that threatens safety or property or that negatively impacts reputation is worthy of immediate attention #k12prchat
  • benfisher99 Oct 17 @ 8:09 PM EDT
    #k12prchat
    In reply to @delainanicole
  • ChristinePaik Oct 17 @ 8:09 PM EDT
    A1: When something happens that threatens safety & security of students & staff, or has negative impact on District's reputation #K12PRchat
  • KaitHarman Oct 17 @ 8:09 PM EDT
    A1: Many time it feels like we don't recognize the crisis or potential for crisis until we're right in it. #K12prchat
  • jacksheard Oct 17 @ 8:09 PM EDT
    A1: I guess when the unexpected happens and there is a chance for chaos or harm. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:09 PM EDT
    Can you give me an example? #k12prchat
    In reply to @nmdries
  • HowellGould Oct 17 @ 8:10 PM EDT
    A0: Tom from Howell, MI. Director of Public Relations @HowellMISchools. Thankful for my wonderful wife and son. #k12prchat
  • Mike_Adkins1 Oct 17 @ 8:10 PM EDT
    Health & safety of our people is in immediate danger. Other situations have grown to crisis response but that's where we start. #k12prchat
    In reply to @BBDaneDell
  • Nikonboy1 Oct 17 @ 8:10 PM EDT
    A1. Sometimes we don't get to decide what's a crisis. Need to listen to public. #k12prchat
  • EdTechMack Oct 17 @ 8:10 PM EDT
    Right? I feel like I'll be doing a lot of "what she said" in this chat. @Carla_Pereira2 & team are masterful with crisis comms. #K12prchat
    In reply to @delainanicole, @Carla_Pereira2
  • NancyWayman Oct 17 @ 8:10 PM EDT
    Nancy Wayman from Pittsford Schools (NY). Grateful for @MandeePuleo for invite to tonight's chat! #k12prchat
  • Cindyjowarner Oct 17 @ 8:10 PM EDT
    Yes, immediate just happens and leaves you scrambling! #k12prchat
    In reply to @Carla_Pereira2
  • bbnationnut Oct 17 @ 8:11 PM EDT
    Tim Guerin Bourbonnais Il. Principal Kankakee Area Career Center. GREATFUL 4 awesome student body and a Fantastic Staff!! #k12prchat
  • mcronk4875 Oct 17 @ 8:11 PM EDT
    A1: Anything that happens that causes students, families and/or community to question their trust in our schools/teachers/staff. #k12prchat
  • vsopher Oct 17 @ 8:11 PM EDT
    Veronica Sopher from @FortBendISD, thankful for great #schoolPR teams, past and present! #K12PRchat
  • Carla_Pereira2 Oct 17 @ 8:12 PM EDT
    Truth! I find social media, close relationships with police & breaking news alerts the best heads-ups! #k12prchat
    In reply to @KaitHarman
  • Cindyjowarner Oct 17 @ 8:12 PM EDT
    Crisis can be caused by a natural disaster, threat to students/property, or threats to organizations’ reputation. #k12prchat
  • jacksheard Oct 17 @ 8:12 PM EDT
    I agree. "Crisis" gets thrown around, but sometimes fires are just fires. #k12prchat
    • Mike_Adkins1 Oct 17 @ 8:10 PM EDT
      Health & safety of our people is in immediate danger. Other situations have grown to crisis response but that's where we start. #k12prchat
      In reply to @BBDaneDell
  • BBDaneDell - Moderator Oct 17 @ 8:12 PM EDT
    Question 2 #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:12 PM EDT
    Could a crisis for one be considered normal day to day for another? How an item is up to our audiences perception of it. #k12prchat
  • cateked Oct 17 @ 8:12 PM EDT
    Yup. The nature of social media. Sometime's it's a crisis when someone else says it is. #K12prchat
    • Nikonboy1 Oct 17 @ 8:10 PM EDT
      A1. Sometimes we don't get to decide what's a crisis. Need to listen to public. #k12prchat
  • delainanicole Oct 17 @ 8:12 PM EDT
    Interesting point: a crisis can be either physical or reputational damage. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:13 PM EDT
    A2: Our plan is general; we use it to build crisis-specific plans. No 2 crises are the same. Diff stakeholders => diff approaches #k12prchat
  • EdTechMack Oct 17 @ 8:13 PM EDT
    Couldn't agree more. What we think is a nothingburger can be what explodes on social. #k12prchat
    In reply to @Nikonboy1
  • BBDaneDell - Moderator Oct 17 @ 8:13 PM EDT
    Glad you are here Nancy, great to see a new face. #k12prchat
    In reply to @NancyWayman, @MandeePuleo
  • shanehaggerty Oct 17 @ 8:13 PM EDT
    A2: Each district I worked for had a crisis plan. Required. Crisis comms plan, too. Generic, but also had messaging for specific #k12prchat
  • korinedell Oct 17 @ 8:13 PM EDT
    Awesome. Where my other #K12PRChatwidows ? #behindthescenes #K12PRChat @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:13 PM EDT
    Their issues are our issues to manage, address and help with. Agree! #k12prchat
    In reply to @Nikonboy1
  • BBDaneDell - Moderator Oct 17 @ 8:13 PM EDT
    Awesome to have you Tim. Great people here to learn and grow with. #k12prchat
    In reply to @bbnationnut
  • bbnationnut Oct 17 @ 8:13 PM EDT
    A2: Looking forward to responses here. Opportunity to learn. Our plan is fairly generic at this point. #k12prchat
  • ericajchandler Oct 17 @ 8:13 PM EDT
    Confession among my #k12prchat friends: No matter how prepared or controlled the situation, crisis + me = eeeeeeek #queenofdoubleguessing
  • KaitHarman Oct 17 @ 8:14 PM EDT
    Absolutely! What's a crisis in my rural SK school district is probably barely a ripple to many others. Perception is key #k12prchat
    In reply to @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:14 PM EDT
    Let's talk about how we can avoid the mad scramble a bit later! #k12prchat
    In reply to @Cindyjowarner
  • mcronk4875 Oct 17 @ 8:14 PM EDT
    A2: We have a general crisis communications plan that is adaptable to any given situation. Agree w/ @Carla_Pereira2 - no 2 alike. #k12prchat
  • Nikonboy1 Oct 17 @ 8:14 PM EDT
    A2. In TX, all schools required to have a multi hazards plan. #k12prchat
  • Cindyjowarner Oct 17 @ 8:14 PM EDT
    We developed a strategic plan addressing school safety & crisis comm after an armed gunman took 5 students hostage at school. #k12prchat
  • vsopher Oct 17 @ 8:14 PM EDT
    A2: We are building on our team and part of that building includes reviewing old processes, especially when there is a crisis. #K12PRchat
  • Carla_Pereira2 Oct 17 @ 8:14 PM EDT
    I like this. If our roles are to build & maintain positive relationships, mistrust is cause for concern. #k12prchat
    In reply to @mcronk4875
  • MandeePuleo Oct 17 @ 8:15 PM EDT
    A2: we have a broad plan, never face same crisis twice. We also do a lot of follow-up/debrief to be better prepared next time. #k12prchat
  • Cindyjowarner Oct 17 @ 8:15 PM EDT
    Yes!! Larger districts deal with stuff almost daily that smaller districts would panic over! #K12prchat
    In reply to @BBDaneDell
  • sabrinakapp Oct 17 @ 8:15 PM EDT
    Late to #k12prchat: Sabrina, Dir of Comms, Plainfield IN; grateful for more characters than allowed! Great job, people, stories to share
  • MatthewCStamp Oct 17 @ 8:15 PM EDT
    A0: 👋 I’m Matt, Web & Digital Media Specialist 4 @AmphiSchools in Tucson! Thankful for principals who know how to have some fun! #k12prchat
  • Nikonboy1 Oct 17 @ 8:15 PM EDT
    A2. The cool kids have theirs on an app #k12prchat
  • EdTechMack Oct 17 @ 8:15 PM EDT
    Hi, friend! So glad you're here! #k12prchat
    In reply to @mcronk4875, @Carla_Pereira2
  • KaitHarman Oct 17 @ 8:16 PM EDT
    A2 We've taken an All Hazards approach to dealing w crisis and our communications. Principles stay the same, but details adapt. #k12prchat
  • inthewoods74 Oct 17 @ 8:16 PM EDT
    A2: Adaptable Crisis Commication Plan☑️ #k12prchat
  • delainanicole Oct 17 @ 8:16 PM EDT
    A2: Sort of. We have plans for how to get the message out and who does what. #k12prchat
  • ericajchandler Oct 17 @ 8:16 PM EDT
    A2: We do! With generic media guidelines & suggestions, but also crisis-specific plans. One constant: Nothing EVER goes to plan #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:16 PM EDT
    School/district leaders count on us to be focused during crises. No eeking allowed. Let's get you more comfortable in this space! #k12prchat
    In reply to @ericajchandler
  • MandeePuleo Oct 17 @ 8:16 PM EDT
    I want that app!! #k12prchat
  • sabrinakapp Oct 17 @ 8:17 PM EDT
    A2: yes; some specific threats ID'd, much is general to apply to wide-ranging scenarios. Don't states require that we have one? #k12prchat
  • delainanicole Oct 17 @ 8:17 PM EDT
    😰 what app is that? #k12prchat
    In reply to @Nikonboy1
  • Carla_Pereira2 Oct 17 @ 8:17 PM EDT
    perfect starting point! Crises are like snowflakes. Work through an action plan, but each requires different strategies #k12prchat
    In reply to @bbnationnut
  • NancyWayman Oct 17 @ 8:18 PM EDT
    I'd like to know more about this! #K12PRChat
  • Mike_Adkins1 Oct 17 @ 8:18 PM EDT
    We have specific processes for natural & man-made disasters. The PR plan is more general and is driven by circumstances. #k12prchat
    In reply to @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:18 PM EDT
    Love. Us too. During a crises, time shouldn't be spent on delegating tasks. Get to it and fast. Our communities are waiting! #k12prchat
    In reply to @delainanicole
  • MandeePuleo Oct 17 @ 8:19 PM EDT
    A3: Best way is to have Super, Dir. of Security, Comms, involved admins at table clarifying & gathering info as team. #k12prchat.
  • EdTechMack Oct 17 @ 8:19 PM EDT
    You got this, Erica! Save eeking for home: Decompress, take time to process personally. #K12PRChat
    In reply to @Carla_Pereira2, @ericajchandler
  • BBDaneDell - Moderator Oct 17 @ 8:19 PM EDT
    Question 3 #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:19 PM EDT
    Never panic, friends. The @peelschools #schoolPR team is always a DM away & happy to help. #k12prchat
    • Cindyjowarner Oct 17 @ 8:15 PM EDT
      Yes!! Larger districts deal with stuff almost daily that smaller districts would panic over! #K12prchat
      In reply to @BBDaneDell
  • Cindyjowarner Oct 17 @ 8:19 PM EDT
    We are prepared even for the immediate crisis. But they don’t leave room for the planning that an emerging crisis would give. #k12prchat
    In reply to @Carla_Pereira2
  • MelanyStowe Oct 17 @ 8:20 PM EDT
    A3: PR pros need to be at "the table" before crisis. We help other deptartments avoid those & don't prefer to serve as 911 only. #k12prchat
  • cateked Oct 17 @ 8:20 PM EDT
    Is this CrisisGo? We looked into it - would love to hear your thoughts. #k12prchat
    In reply to @Nikonboy1
  • Carla_Pereira2 Oct 17 @ 8:20 PM EDT
    A3: Consider the crisis. Include emergency services, senior leaders & operations teams. Make sure you have a seat at the table! #k12prchat
  • HowellGould Oct 17 @ 8:20 PM EDT
    A2: our crisis communication plan is built into our overall crisis response manual. Gives a starting point for communications. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:20 PM EDT
    We've faced the same crisis more than once. BUT our messaging and channels usually shift. Look for the new gaps. #k12prchat
    In reply to @MandeePuleo
  • mcronk4875 Oct 17 @ 8:20 PM EDT
    A3: I've developed solid relationships with the PIOs of local law enforcement and work with them on info and messaging. #k12prchat
  • jacksheard Oct 17 @ 8:20 PM EDT
    A3: Well, you better be at the table. Sources - whoever they are - need to be reliable. #k12prchat
  • MandeePuleo Oct 17 @ 8:21 PM EDT
    Holy heck, I'm struggling to going back and forth between #k12prchat and #APRPREP. Tuesdays are nuts!
  • EdTechMack Oct 17 @ 8:21 PM EDT
    Our comms process w/ local PD needs work. Great relationship, but crisis comms not written clearly, so not executed effectively. #K12PRChat
    In reply to @Carla_Pereira2, @delainanicole
  • mcronk4875 Oct 17 @ 8:21 PM EDT
    I also stay in close contact with building admin teams making sure I know what they know, and vice versa! #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:21 PM EDT
    Strong partnerships with emerg services are key. We rely on our partners @PeelPoliceMedia frequently. Together we are better. #k12prchat
    • mcronk4875 Oct 17 @ 8:20 PM EDT
      A3: I've developed solid relationships with the PIOs of local law enforcement and work with them on info and messaging. #k12prchat
  • EdTechMack Oct 17 @ 8:21 PM EDT
    Learned a lot from you on this, Michelle! #K12prchat
    In reply to @mcronk4875
  • Nikonboy1 Oct 17 @ 8:22 PM EDT
    A3. As much as "who", is "where". Need to have established, practiced incident command structure and NIMS. #k12prchat
  • MelanyStowe Oct 17 @ 8:22 PM EDT
    A3: PR pros need to be at "the table" before crisis. We help other departments avoid a crisis & prefer to not serve as 911 only. #k12prchat
  • KaitHarman Oct 17 @ 8:22 PM EDT
    A3: Div leaders, school admin, our local RCMP - really happy with the relationships we've built over the years. #k12prchat
  • EdTechMack Oct 17 @ 8:22 PM EDT
    Just like teaching -- reflect on practice and revisit to improve results. #K12PRChat
    In reply to @Carla_Pereira2, @MandeePuleo
  • jacksheard Oct 17 @ 8:22 PM EDT
    The best way to gather info during a crisis? Calmly, with urgency. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:22 PM EDT
    Is your manual printed or online? Online resources are available 24/7 from everywhere. Even the dock at the cottage. #k12prchat
    In reply to @HowellGould
  • sabrinakapp Oct 17 @ 8:22 PM EDT
    So true. Audience, boss, media, parents ... #k12prchat
    In reply to @BBDaneDell
  • Cindyjowarner Oct 17 @ 8:23 PM EDT
    As many as it takes! We gather factual info ASAP. We don’t rush to put out info quickly if we don’t know it to be fact. #k12prchat
  • ChristinePaik Oct 17 @ 8:23 PM EDT
    A3: depending how big the crisis, convene emergency operations ctr; that brings everyone to the table, multiple depts report in #K12PRchat
  • Carla_Pereira2 Oct 17 @ 8:24 PM EDT
    My phone keeps going off! All the notifications. Well done, #K12prchat friends!
  • MDOshama1 Oct 17 @ 8:24 PM EDT
    Headley #TBLvsNJD #LWYMMDhalloween Chris Devenski McCullers #k12prchat Derrick Rose #Jeopardy https://t.co/n1JH7Urq31
  • Nikonboy1 Oct 17 @ 8:24 PM EDT
    A3. Establish relationships with first responders before the crisis. Build trust prior, pays off what it hits fan. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:24 PM EDT
    We'll talk about this in a bit too. Share what you know when you know it. And if you don't know it, tell ppl it's coming! #k12prchat
    In reply to @Cindyjowarner
  • BBDaneDell - Moderator Oct 17 @ 8:24 PM EDT
    Better know them before the crisis hits. We should all know the answer before the crisis hits. #k12prchat
  • Cindyjowarner Oct 17 @ 8:25 PM EDT
    That drives me crazy on the days that I am involved as a Facilitator and it conflicts with #k12prchat! There is always the recording! 😊
    In reply to @MandeePuleo
  • Carla_Pereira2 Oct 17 @ 8:25 PM EDT
    Be bold. Stay courageous. Cry later (if you need to). #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:26 PM EDT
    Question 4 #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:26 PM EDT
    Always include operational teams. They're usually the ones with eyes and ears on the ground. Consider being at the scene. #k12prchat
    In reply to @mcronk4875
  • shanehaggerty Oct 17 @ 8:26 PM EDT
    A4: SoMe better be utilized in a crisis as people are often using it to communicate about the crisis. A listening tool at least #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:27 PM EDT
    A4: Use SM to gauge your response. Are you moving too fast, too slow, not at all? What does the audience need? Then deliver that. #k12prchat
  • ShawnMcKillop Oct 17 @ 8:27 PM EDT
    A3: A Crisis Response Leadership Team is essential to help guide the response, provide direction, and connect to stakeholders. #K12prchat
  • Cindyjowarner Oct 17 @ 8:27 PM EDT
    Don’t be rushed to put out details under pressure. It’s better to be accurate & credible than fast. Develop holding statements! #k12prchat
  • EdTechMack Oct 17 @ 8:27 PM EDT
    And make sure "who" people get TRAINING. All need practice to be sure they know all roles. Esp when other "whos" aren't there. #K12PRChat
    In reply to @riorivera, @Nikonboy1
  • NancyWayman Oct 17 @ 8:27 PM EDT
    Look at nat'l emergy prepd'ness programs. Gets munis and emergy depts using same language and point of demarcation for who leads #k12prchat
    • EdTechMack Oct 17 @ 8:21 PM EDT
      Our comms process w/ local PD needs work. Great relationship, but crisis comms not written clearly, so not executed effectively. #K12PRChat
      In reply to @Carla_Pereira2, @delainanicole
  • mcronk4875 Oct 17 @ 8:27 PM EDT
    Made this adjustment after our last crisis - building evacuation. Will ALWAYS be on site! #k12prchat
    In reply to @Carla_Pereira2
  • jacksheard Oct 17 @ 8:27 PM EDT
    Sometimes social media IS the crisis, depending on who you talk to. Wait, is it 2008 already? #k12prchat
    In reply to @BBDaneDell
  • Mike_Adkins1 Oct 17 @ 8:27 PM EDT
    Gather as many leaders as possible, as quickly as possible (someone is always gone, right?) Only report facts. Call the Supe. #k12prchat
    In reply to @BBDaneDell
  • Nikonboy1 Oct 17 @ 8:27 PM EDT
    A4. Social media is great, but so many channels, so much misinformation. Need to rise above it. #k12prchat
  • HowellGould Oct 17 @ 8:28 PM EDT
    A3:leadership team, pr pro and others based on crisis. We have worked hard to build trust with local PD which is huge for info. #K12PRChat
  • KaitHarman Oct 17 @ 8:28 PM EDT
    A4: Engage your team to help monitor Social Media - hard to be everywhere at once in a crisis, need extra eyes to help out! #k12prchat
  • ShawnMcKillop Oct 17 @ 8:28 PM EDT
    A4: Absolutely. Social media becomes the platform to listen to concerns and get info out fast during a crisis. All hands on deck! #K12prchat
  • LoriBlakeslee Oct 17 @ 8:28 PM EDT
    I would say that my experience is that for most parents when it involves their child it is a crisis and even if we deal with these situations often, we can’t forget that. #K12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Oct 17 @ 8:28 PM EDT
    Social media is like a live survey of how the events are being understood and interpreted. Who wouldn't want that? #k12prchat
  • vsopher Oct 17 @ 8:28 PM EDT
    A4: we get most of our "news" and updates from those in the crisis via social media. NOW we always ✅ there first. #K12PRchat
  • Carla_Pereira2 Oct 17 @ 8:29 PM EDT
    A4: Don't just use SM to monitor crises. Respond to Qs, clarify misunderstandings, allay fears, provide updates as often as poss. #k12prchat
  • delainanicole Oct 17 @ 8:29 PM EDT
    A4 Usually one of us monitors social media in between messaging. Helpful if colleagues know their roles beforehand though. #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:29 PM EDT
    It certainly accelerates issues, but it can also quiet the flames. Are you spraying water or gasoline with it? #k12prchat
    • jacksheard Oct 17 @ 8:27 PM EDT
      Sometimes social media IS the crisis, depending on who you talk to. Wait, is it 2008 already? #k12prchat
      In reply to @BBDaneDell
  • EdTechMack Oct 17 @ 8:29 PM EDT
    A4: Learned sharing with fams/community a TIME they will receive an update helped decrease calls/panic. They know we'll be back. #K12PRChat
  • mcronk4875 Oct 17 @ 8:29 PM EDT
    A4: We use social media to "listen" as well as respond quickly in a crisis (in addition to calls/emails/etc.). #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:30 PM EDT
    Holding statements are our opp. to reassure the community we're on it & that our priority is their priority. Usually safety #k12prchat
    • Cindyjowarner Oct 17 @ 8:27 PM EDT
      Don’t be rushed to put out details under pressure. It’s better to be accurate & credible than fast. Develop holding statements! #k12prchat
  • riorivera Oct 17 @ 8:30 PM EDT
    What would be an example of moving too fast? Seems like it's always a problem of being TOO SLOW #k12prchat
    In reply to @Carla_Pereira2
  • KaitHarman Oct 17 @ 8:31 PM EDT
    So important! Just knowing when they might know more can be reassuring. #k12prchat
    • EdTechMack Oct 17 @ 8:29 PM EDT
      A4: Learned sharing with fams/community a TIME they will receive an update helped decrease calls/panic. They know we'll be back. #K12PRChat
  • Mike_Adkins1 Oct 17 @ 8:31 PM EDT
    Social media and traditional media. In a crisis reporters will also quickly let you know if you're missing something. #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Oct 17 @ 8:31 PM EDT
    So true, it allows them to know at least one thing. Lack of control and ambiguity can lead to a lot of anxiety in a crisis. #k12prchat
    • EdTechMack Oct 17 @ 8:29 PM EDT
      A4: Learned sharing with fams/community a TIME they will receive an update helped decrease calls/panic. They know we'll be back. #K12PRChat
  • mcronk4875 Oct 17 @ 8:31 PM EDT
    We set an internal standard of an update every 15 minutes - even if just on social. #k12prchat
    In reply to @EdTechMack
  • Cindyjowarner Oct 17 @ 8:31 PM EDT
    “We are aware of the situation. We have activated our crisis response team. We’ll update you as soon as we have more info” #K12PRChat
    In reply to @ericajchandler
  • bymegansheridan Oct 17 @ 8:31 PM EDT
    A4: staff skilled in SM and key parents keep an ear to the ground on social for us and the big stuff gets relayed to me. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:31 PM EDT
    Social listening is the best listening. We're not doing it in a creepy, Big Brother way. It's to get communities info they need. #k12prchat
  • EdTechMack Oct 17 @ 8:31 PM EDT
    And when you're a team of 1, reach out to nearby district #SchoolPR friends for support. It's what I love most about @MOSPRApros! #K12PRChat
    In reply to @KaitHarman, @MOSPRApros
  • mcronk4875 Oct 17 @ 8:32 PM EDT
    Amen! We've got your back!! #k12prchat
    In reply to @EdTechMack, @KaitHarman
  • jacksheard Oct 17 @ 8:32 PM EDT
    A4: Social media will let you know when you aren't getting facts out fast enough. #k12prchat
  • Cindyjowarner Oct 17 @ 8:32 PM EDT
    Holding statements allow you to say something other than “no comment” and buy you time to keep gathering facts. #K12PRChat
    In reply to @ericajchandler
  • Carla_Pereira2 Oct 17 @ 8:32 PM EDT
    Can't take it personally. Too easy to share misinformation on SM. Our jobs to manage the rumour. Takes lots of time and effort! #k12prchat
    In reply to @Nikonboy1
  • MandeePuleo Oct 17 @ 8:32 PM EDT
    I also make sure all bldg secretaries have common & updated msgs when answering calls. #k12prchat
  • EdTechMack Oct 17 @ 8:33 PM EDT
    And even if it means you're not sharing anything new...you're still keeping lines of communication open & honoring commitment. #K12PRChat
    In reply to @mcronk4875
  • BBDaneDell - Moderator Oct 17 @ 8:33 PM EDT
    Question 5 #k12prchat
  • cateked Oct 17 @ 8:33 PM EDT
    YES. And to do this, you must have a positive, trusted social media presence before the crisis. Build it every day! #K12prchat
    In reply to @Carla_Pereira2
  • MelanyStowe Oct 17 @ 8:34 PM EDT
    A5: Instead of "not sharing" let's be honest & timely w/ being aware of a situation & straightforward w/ why we aren't sharing. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:34 PM EDT
    A5: Never share personal info about staff or students. And never say "nothing." Students, families & staff deserve "something." #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:34 PM EDT
    How quickly do you get your first statement out? #k12prchat
    In reply to @mcronk4875, @EdTechMack
  • bymegansheridan Oct 17 @ 8:34 PM EDT
    A4 soc. posts that need follow up are done publicly to illustrate we’re listening, but deeper convos are brought out of dig realm #k12prchat
  • shanehaggerty Oct 17 @ 8:34 PM EDT
    I learned so much from Cindy when I was at ALSPRA last spring on these holding statements. Very helpful. #K12PRChat
    In reply to @Cindyjowarner, @ericajchandler
  • Carla_Pereira2 Oct 17 @ 8:34 PM EDT
    Often helpful to identify those gaps--the earlier the better. In a crisis, the media are our partners too! #k12prchat
    In reply to @Mike_Adkins1, @BBDaneDell
  • EdTechMack Oct 17 @ 8:35 PM EDT
    Key for us: write holding statements for ALL secretaries/bldgs. Their phones will start ringing & they need to know what to say. #K12PRChat
    In reply to @Cindyjowarner, @ericajchandler
  • Nikonboy1 Oct 17 @ 8:35 PM EDT
    A5. Need to know vs. want to know. Aways the discussion #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:35 PM EDT
    Sharing unverified "facts" in an effort to get information out. Responding to Qs with "I think" statements. #k12prchat
    In reply to @riorivera
  • ChristinePaik Oct 17 @ 8:35 PM EDT
    Yes which is exactly why we need to be first on our official social media channels to limit the misinformation. #K12PRchat
    In reply to @Nikonboy1
  • sabrinakapp Oct 17 @ 8:35 PM EDT
    I'm a one-woman shop, but have friends and colleagues who watch and share SoMe posts that I need to know about - SO appreciated! #k12prchat
    In reply to @KaitHarman
  • lesleybruinton Oct 17 @ 8:35 PM EDT
    Joining late due to board meeting obligations tonight. But yes. See #PRSA Code of Ethics - Safeguarding of Confidences.#k12prchat
    In reply to @BBDaneDell
  • jacksheard Oct 17 @ 8:35 PM EDT
    A5: When it isn't our story to tell. Just because we're involved doesn't mean we're in control. PD may need to step in, speak up. #k12prchat
  • Nikonboy1 Oct 17 @ 8:36 PM EDT
    Sometimes crisis happen during #k12prchat
  • Nikonboy1 Oct 17 @ 8:36 PM EDT
    Student athlete is ok. #k12prchat
  • bymegansheridan Oct 17 @ 8:36 PM EDT
    A5: When it violates FERPA. Staff and parents in your district need to be versed on rights to privacy. #k12prchat
  • KaitHarman Oct 17 @ 8:36 PM EDT
    Me too! I've trained our office support staff on how to monitor and where to look. It takes a team! #k12prchat
    In reply to @sabrinakapp
  • cateked Oct 17 @ 8:36 PM EDT
    A5: We follow the advice of our PD; if there is a public safety reason to not share, we withhold. #k12prchat
  • mcronk4875 Oct 17 @ 8:36 PM EDT
    As quick as I can draft it and send it! Hate when families learn it elsewhere. #k12prchat
    In reply to @Carla_Pereira2, @EdTechMack
  • Cindyjowarner Oct 17 @ 8:36 PM EDT
    Yes! I need to do a better job of this myself! I have them for me to deal with Media but often forget about those ringing phones! #k12prchat
    In reply to @EdTechMack, @ericajchandler
  • NancyWayman Oct 17 @ 8:36 PM EDT
    A4 we use our web page to post updates and holding statements with time stamps so they can see how fast we are connecting. #k12prchat
  • riorivera Oct 17 @ 8:37 PM EDT
    A5: You will want to not share personal information about a person that can put him/her at risk #k12prchat
  • EdTechMack Oct 17 @ 8:37 PM EDT
    2 - Because the bus matter was affecting those families faster than those where kids went about their day at school. #K12PRChat
    In reply to @Carla_Pereira2, @mcronk4875
  • Carla_Pereira2 Oct 17 @ 8:38 PM EDT
    Transparency and accountability lead to trust and help districts surface after a crisis. Nothing hidden. Put the spin down. #k12prchat
    • MelanyStowe Oct 17 @ 8:34 PM EDT
      A5: Instead of "not sharing" let's be honest & timely w/ being aware of a situation & straightforward w/ why we aren't sharing. #k12prchat
  • Cindyjowarner Oct 17 @ 8:38 PM EDT
    Shane, we were the ones who learned from you! But I’m glad you left with something helpful! #k12prchat
    In reply to @shanehaggerty, @ericajchandler
  • zacrantz Oct 17 @ 8:38 PM EDT
    A5: aren’t the reporting agency= can’t say a word. You can at tell parents/community that you are waiting for info to share #K12PRChat
    In reply to @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:39 PM EDT
    Never say, "No comment." Even when it would feel so good. #k12prchat
    In reply to @Cindyjowarner, @ericajchandler
  • BBDaneDell - Moderator Oct 17 @ 8:39 PM EDT
    Should you share information that may cause a crisis if you share, but would be a bigger scandal if it got out some other way? #k12prchat
  • nmdries Oct 17 @ 8:39 PM EDT
    Can someone define holding statement? #k12prchat
  • MelanyStowe Oct 17 @ 8:40 PM EDT
    A6: Negative comments are often from a stakeholder WE have failed to engage. We need to OWN negative comments. #k12prchat
  • NancyWayman Oct 17 @ 8:40 PM EDT
    @Cindyjowarner can you share some of your holding statements? #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:40 PM EDT
    Question 6 #k12prchat
  • Mike_Adkins1 Oct 17 @ 8:40 PM EDT
    When law enforcement asks us to do so for an investigation. The details. We always want to reassure that we have a handle on it. #k12prchat
    In reply to @BBDaneDell
  • shanehaggerty Oct 17 @ 8:40 PM EDT
    A6: With a GIF, of course. Right?!? 😉 #k12prchat
  • jacksheard Oct 17 @ 8:40 PM EDT
    No comment. #k12prchat
    In reply to @BBDaneDell
  • EdTechMack Oct 17 @ 8:40 PM EDT
    Best part -- ours now do this in "non-crises" situations, too. They're just as vested in district & want to help fix issues. #K12PRChat
    In reply to @KaitHarman, @sabrinakapp
  • sabrinakapp Oct 17 @ 8:40 PM EDT
    A5: So important!! Also learned, transportation secretary! #k12prchat
    In reply to @MandeePuleo
  • Carla_Pereira2 Oct 17 @ 8:41 PM EDT
    A6: There are few times when negative comments should be ignored. Moral courage is sometimes needed, in large doses. #k12prchat
  • jacksheard Oct 17 @ 8:41 PM EDT
    A6: With respect, accuracy and no - repeat - *NO* sarcasm. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:41 PM EDT
    We have a 1-pg tip sheet on how to protect student privacy. EVERYONE in a district needs to see it. Getting ready to share it now #k12prchat
    In reply to @bymegansheridan
  • KaitHarman Oct 17 @ 8:41 PM EDT
    Is it honest or a personal attack? Attacks are ignored - honest critiques definitely deserve a response. #k12prchat
  • NancyWayman Oct 17 @ 8:41 PM EDT
    A6 With facts and continue to repeat key messages. #k12prchat
  • mcronk4875 Oct 17 @ 8:41 PM EDT
    Q6: We try to help answer questions and correct misinformation. In many cases, take it offline for a personal conversation. #k12prchat
  • Cindyjowarner Oct 17 @ 8:41 PM EDT
    Sure. I will share some examples tomorrow in a link. #k12prchat
    In reply to @NancyWayman
  • zacrantz Oct 17 @ 8:41 PM EDT
    A6: I see if community replies with accurate info. If they do, we’ve shared it out effectively. #K12PRChat
    In reply to @BBDaneDell
  • EdTechMack Oct 17 @ 8:42 PM EDT
    Panicked parents call any phone number they track down. As with any issue, staff must know first...all staff. Always. #K12PRChat
    In reply to @KaitHarman, @Cindyjowarner, @ericajchandler
  • Mike_Adkins1 Oct 17 @ 8:42 PM EDT
    This is right on. I've found parents and reporters are usually good when you give them that explanation. #k12prchat
    In reply to @MelanyStowe
  • Carla_Pereira2 Oct 17 @ 8:42 PM EDT
    Our rule: if there's an ongoing police investigation, they're the lead. We'll jump in as soon as we can. #k12prchat
    In reply to @jacksheard
  • bymegansheridan Oct 17 @ 8:42 PM EDT
    A6 Thank them for reaching out guide the conversation offline. Leave the comment up unless it’s profane, racist or violates FERPA #k12prchat
  • k_addie Oct 17 @ 8:42 PM EDT
    Encouraging & reflective coaching conversations=prof learning #bcedchat #pln #teachers #Profdev #k12prchat #cpchat #suptchat
  • BBDaneDell - Moderator Oct 17 @ 8:42 PM EDT
    Thank them for the feedback if it is just negative. Feedback shows where to get better. Attacking comments have to go bye bye. #k12prchat
  • ChristinePaik Oct 17 @ 8:42 PM EDT
    Absolutely. We are constantly trying to be as transparent as possible. It is always worse if you hide it. And it always gets out. #k12prchat
    In reply to @BBDaneDell
  • jacksheard Oct 17 @ 8:42 PM EDT
    I'd like to know how many comment 💓's @Carla_Pereira2 gets during this #k12prchat.
  • Carla_Pereira2 Oct 17 @ 8:43 PM EDT
    Internal first. External next. However, SM makes this extremely challenging. Don't beat yourself up if it "leaks." Humans we are. #k12prchat
    In reply to @EdTechMack, @KaitHarman, @Cindyjowarner, @ericajchandler
  • zacrantz Oct 17 @ 8:43 PM EDT
    A6b: we don’t engage everyone. You can’t delete but you can not engage. If it needs a response, do it. Some people want a fight #K12PRChat
    In reply to @BBDaneDell
  • mcronk4875 Oct 17 @ 8:43 PM EDT
    Something we learned, designate people to deal w/ phone calls! #k12prchat
    In reply to @EdTechMack, @KaitHarman, @Cindyjowarner, @ericajchandler
  • ShawnMcKillop Oct 17 @ 8:44 PM EDT
    A6: Building credibility through social media in a crisis: key. The faster u r 2 respond, the more likely u become trusted source #k12prchat
  • EdTechMack Oct 17 @ 8:44 PM EDT
    Me in #K12PRChat tonight...so many good ideas! #LittleMissSunshine
  • Cindyjowarner Oct 17 @ 8:44 PM EDT
    This is tricky. Best to be transparent, but also have to balance student & employee privacy. Safety is also a consideration. #k12prchat
  • MelanyStowe Oct 17 @ 8:44 PM EDT
    No one has to forgive honesty. #k12prchat
    • Mike_Adkins1 Oct 17 @ 8:42 PM EDT
      This is right on. I've found parents and reporters are usually good when you give them that explanation. #k12prchat
      In reply to @MelanyStowe
  • Carla_Pereira2 Oct 17 @ 8:44 PM EDT
    Instead of thanking them, can we acknowledge receipt and a response to come? Sometimes the tone is aggressive. #k12prchat
    In reply to @BBDaneDell
  • andreagribble Oct 17 @ 8:44 PM EDT
    A6 - Late to the party, but listen first and respond if we can with facts. Sometimes phone calls are made to address ?'s. #K12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:45 PM EDT
    Over under at 450 #k12prchat
  • zacrantz Oct 17 @ 8:45 PM EDT
    A6c: I post my email and say if they want to email me I can address the issue. So if they truly want solution they will #K12PRChat
    In reply to @BBDaneDell
  • cateked Oct 17 @ 8:45 PM EDT
    I love when followers jump in to defend the school or district or correct misinformation! #K12prchat
    In reply to @zacrantz, @BBDaneDell
  • EdTechMack Oct 17 @ 8:45 PM EDT
    Especially if the phones start rolling to other phones. We use PD days to train secretaries & offer online training. Gold. #K12PRChat
    In reply to @mcronk4875, @KaitHarman, @Cindyjowarner, @ericajchandler
  • Nikonboy1 Oct 17 @ 8:45 PM EDT
    A6. And remember it's never good to make policy in crisis mode even if people question it. There will be time for that #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:45 PM EDT
    Yes #k12prchat
    In reply to @Carla_Pereira2
  • Carla_Pereira2 Oct 17 @ 8:46 PM EDT
    And consider using a hashtag that people can follow for updates. #k12prchat
    In reply to @ShawnMcKillop
  • BBDaneDell - Moderator Oct 17 @ 8:47 PM EDT
    Question 7 #k12prchat
  • EdTechMack Oct 17 @ 8:47 PM EDT
    Yes, Master Carla. Yes. Do the best you can with what you have when you have it. #K12PRChat
    In reply to @Carla_Pereira2, @KaitHarman, @Cindyjowarner, @ericajchandler
  • jacksheard Oct 17 @ 8:47 PM EDT
    Key time during crisis is before crisis. If people trust you, facts don't matter. If people don't trust you, facts don't matter. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:47 PM EDT
    And make sure your SM guidelines are posted so you can point to them when challenged #k12prchat
    In reply to @bymegansheridan
  • Carla_Pereira2 Oct 17 @ 8:48 PM EDT
    A7: During a T strike, we used #PeelOSSTFstrike to offer updates while replying to 1000s of (the same) Qs. Helped reassure Ss. #k12prchat
  • Cindyjowarner Oct 17 @ 8:48 PM EDT
    Depends...If it violates our SM policy it gets deleted. If it is something that needs to be addressed or clarified then I do. #k12prchat
  • HowellGould Oct 17 @ 8:48 PM EDT
    A6: Acknowledge and try to move the convo offline. #k12prchat
  • sabrinakapp Oct 17 @ 8:48 PM EDT
    Students text parents before we even know, more & more frequently. Changing world, changing challenges. But we're up to the test! #k12prchat
    In reply to @Carla_Pereira2, @EdTechMack, @KaitHarman, @Cindyjowarner, @ericajchandler
  • zacrantz Oct 17 @ 8:48 PM EDT
    A7: if you monitor you can find things bubbling and address before they boil. Rumors, events, misinformation, etc #K12PRChat
    In reply to @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:48 PM EDT
    Sometimes it's too offensive to respond to. We are messengers not targets of hate and abuse #k12prchat
    In reply to @KaitHarman
  • Nikonboy1 Oct 17 @ 8:48 PM EDT
    A7. No. But I sure as heck started one. #k12prchat
  • EdTechMack Oct 17 @ 8:50 PM EDT
    #SafeDragon from @JulieThannum is one we're stealing...#SafePirate. #K12PRChat
    In reply to @Carla_Pereira2, @ShawnMcKillop, @JulieThannum
  • mcronk4875 Oct 17 @ 8:50 PM EDT
    A7: I don't know about "averted" but we've improved satisfaction with crisis response using social media. #k12prchat
  • BBDaneDell - Moderator Oct 17 @ 8:50 PM EDT
    Hate and abuse deserve a reporting to Facebook/Twitter etc. and a block. #k12prchat
    In reply to @Carla_Pereira2, @KaitHarman
  • Carla_Pereira2 Oct 17 @ 8:50 PM EDT
    Carla’s daughter here. This is my mom in action. Be jealous: she’s my mom not yours. LOL #k12prchat #ihaveherpassword
  • NancyWayman Oct 17 @ 8:50 PM EDT
    A7 We started a fact checker web page. Post link on social media where misinfo is shared. Defenders shamed those who posted. #k12prchat
  • ericajchandler Oct 17 @ 8:50 PM EDT
    A7: I've found engaging in Q's/concerns about district in FB groups from pro account has deescalated issues before they're crisis #k12prchat
  • jacksheard Oct 17 @ 8:51 PM EDT
    A7: Not sure if this counts, but following @brian_woodland advice of always being authentic on SM has helped keep civility. #k12prchat
  • NancyWayman Oct 17 @ 8:51 PM EDT
    We use our student code of conduct as the standard for engaging with us on social media! #K12PRChat
    • Carla_Pereira2 Oct 17 @ 8:47 PM EDT
      And make sure your SM guidelines are posted so you can point to them when challenged #k12prchat
      In reply to @bymegansheridan
  • ChristinePaik Oct 17 @ 8:51 PM EDT
    Truth! #K12PRchat
    • jacksheard Oct 17 @ 8:47 PM EDT
      Key time during crisis is before crisis. If people trust you, facts don't matter. If people don't trust you, facts don't matter. #k12prchat
  • bymegansheridan Oct 17 @ 8:52 PM EDT
    A7 SM has helped with the little stuff, ex: bus fender bender, bike accident w/o injuries, etc. Controls the rumor mill #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:52 PM EDT
    I often find that referring them to call helps deescalate the situation. Hard to address concerns on social media. #k12prchat
    In reply to @HowellGould
  • Carla_Pereira2 Oct 17 @ 8:52 PM EDT
    Do you ban users? If so, when? #k12prchat
    In reply to @Cindyjowarner
  • Cindyjowarner Oct 17 @ 8:52 PM EDT
    I have found that my loyal parents and supporters can shame & shut down trolls in a quick hurrry. Usually takes care of itself. #k12prchat
    In reply to @NancyWayman
  • Carla_Pereira2 Oct 17 @ 8:53 PM EDT
    These are district advocates. Along the way, you moved them from the receivers of information to empowerment stage. Well done. #k12prchat
    In reply to @cateked, @zacrantz, @BBDaneDell
  • BBDaneDell - Moderator Oct 17 @ 8:54 PM EDT
    Question 8 #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:55 PM EDT
    A8: Social media (Facebook - parents, Twitter - students), voicemails, letters home, website posts, text messages. For now. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:55 PM EDT
    Ours is based on our Digital Citizenship Policy: https://t.co/plNhd2ealW. We're all responsible for our behaviour. #k12prchat
    In reply to @NancyWayman
  • zacrantz Oct 17 @ 8:55 PM EDT
    A8: how you communicate now, is how you will communicate in a crisis, just on steroids. Be good in the day to day. #K12PRChat
    In reply to @BBDaneDell
  • KaitHarman Oct 17 @ 8:55 PM EDT
    A8: Facebook, twitter and SchoolMessenger are our Go Tos in the moment. Letters home, website address after the fact. #k12prchat
  • jacksheard Oct 17 @ 8:55 PM EDT
    Q8: Chain of command and following internal guidelines. Contact the right people immediately, then go from there. #k12prchat
  • bymegansheridan Oct 17 @ 8:56 PM EDT
    A8 @schoolmessenger and Facebook are our go tos. We’ll pull together a blog post and cross post on our channels. #k12prchat
  • mcronk4875 Oct 17 @ 8:56 PM EDT
    A8: We rely heavily on our mass communication system (phone, email, text) and social media. #k12prchat
  • Cindyjowarner Oct 17 @ 8:57 PM EDT
    Not usually. Only had to do so once with someone who violated SM policy constantly. #k12prchat
    In reply to @Carla_Pereira2
  • Mike_Adkins1 Oct 17 @ 8:57 PM EDT
    This sums it up pretty well. #k12prchat
  • KaitHarman Oct 17 @ 8:57 PM EDT
    A8: Also utilize local radio to help spread the word - they're always willing to share our updates. #k12prchat
  • HowellGould Oct 17 @ 8:58 PM EDT
    A8: Social (FB and Twitter), calls and emails and website. #k12prchat
  • EdTechMack Oct 17 @ 8:58 PM EDT
    Interesting. For us, SM tends to blow those up & make mountains from molehills. We msg fams it affects -- 1 class, 1 bus, etc. #K12PRChat
    In reply to @bymegansheridan
  • Cindyjowarner Oct 17 @ 8:58 PM EDT
    Even if your SM policy has clearly stated guidelines for use? #K12PRChat
    In reply to @zacrantz
  • jacksheard Oct 17 @ 8:58 PM EDT
    A8: Website if official, social media repeats & links to it, media gets it. Consistency is key. How people want/expect it. #k12prchat
  • sabrinakapp Oct 17 @ 8:58 PM EDT
    A8: Great approach! Remember too that public schools serve the COMMUNITY, not just students, parents. Communicate to everyone. #k12prchat
    In reply to @zacrantz, @BBDaneDell
  • Carla_Pereira2 Oct 17 @ 8:58 PM EDT
    I use SM to scan for potential issues. Bc schools are hubs of the community, what happens "out there" usually impacts "in here" #k12prchat
    In reply to @mcronk4875
  • ChristinePaik Oct 17 @ 8:58 PM EDT
    A8: mass notification i.e. Blackboard Connect and social media and texts to media #K12PRChat
    In reply to @BBDaneDell
  • ShawnMcKillop Oct 17 @ 8:58 PM EDT
    Direct comms w parents is key. Whatever service u use, direct connections alleviates worry. Promotes confidence,kids in good care #k12prchat
  • riorivera Oct 17 @ 8:59 PM EDT
    #Wisdom #K12PRCHAT
    In reply to @zacrantz, @BBDaneDell
  • BBDaneDell - Moderator Oct 17 @ 8:59 PM EDT
    Text messages work well. They feel more personal than the automated phone call. Social interaction also has a personal touch. #k12prchat
  • jacksheard Oct 17 @ 8:59 PM EDT
    A8: Website is official, social media repeats & links to it, media gets it. Consistency is key. How people want/expect it. #k12prchat
  • Carla_Pereira2 Oct 17 @ 8:59 PM EDT
    Our radio and TV media are super great when it comes to Snow Day alerts #k12prchat
    In reply to @KaitHarman
  • mcronk4875 Oct 17 @ 8:59 PM EDT
    Absolutely! Great way to be proactive. #k12prchat
    In reply to @Carla_Pereira2