#K12PRchat Archive | Participate

BBDaneDell - Moderator May 17 @ 8:00 PM EDT

Q0: Did you have a teacher who impacted your educational experience? If yes, what did they do? #K12PRchat https://t.co/mvgennYdZ3

bsnicol2 May 17 @ 8:01 PM EDT

Brian from Green Bay, Wisconsin joining #K12PRchat for the next hour.

KellyWachel May 17 @ 8:02 PM EDT

Hi everyone! Thanks for joining us tonight! #k12prchat

KellyWachel May 17 @ 8:02 PM EDT

Hi @bsnichol2 - how's your recruiting guide going? #k12prchat

bsnicol2 May 17 @ 8:02 PM EDT

A0. A teacher that impacted me was Mrs. Fjelstad - 6th grade - she understood there was more to me than being the new kid. #K12PRchat

BBDaneDell - Moderator May 17 @ 8:02 PM EDT

@bsnicol2 good to see you could make it. #k12prchat

JennQBrendan May 17 @ 8:03 PM EDT

Hi all #K12prchat 📲🙌

BBDaneDell - Moderator May 17 @ 8:04 PM EDT

Today, @KellyWachel will be a special guest moderator. She wrote the questions and wrote the book. Aske her any ?'s you have #k12prchat

k_beach May 17 @ 8:04 PM EDT

Woohoo! #k12PRchat night and I'm able to join in! I'm Kara from @ccsd21, NW suburban Chicago. #schoolPR

jrberlin58 May 17 @ 8:04 PM EDT

Grade 5 Mr. Murdoch, got me into Audio Visual club... believe that's where my love of technology started and I can't learn enough #k12prchat

mychalfrost May 17 @ 8:04 PM EDT

Mychal from Rock Hill, SC joing in #K12PRchat ... it's good to be back.

KellyWachel May 17 @ 8:05 PM EDT

Thanks @bbdanedell! I know all you PR folks have an impact on learning - excited to hear from you all! #k12prchat

BBDaneDell - Moderator May 17 @ 8:05 PM EDT

Q1: How do you contribute to making the perception of public education better? #K12PRchat https://t.co/2j7eWlwaDu

JoshuaTSauer May 17 @ 8:05 PM EDT

⬆️ from @MooreNormanTech. Moore, Okla. Hi all! #K12PRchat

BBDaneDell - Moderator May 17 @ 8:05 PM EDT

@k_beach @ccsd21 so happy you could make it. #k12prchat

jrberlin58 May 17 @ 8:05 PM EDT

@SCNforyou join the #k12prchat - just started

kmagette - Moderator May 17 @ 8:05 PM EDT

#k12prchat A0 Mrs. Judy Barnes, HS English, who saw me at my worst but believed me at my best.

BBDaneDell - Moderator May 17 @ 8:06 PM EDT

@mychalfrost So good to have you back. #k12prchat

KellyWachel May 17 @ 8:06 PM EDT

Hi @kmagette! #k12prchat

jrberlin58 May 17 @ 8:07 PM EDT

A1: Talk about opportunities for students, opps for families to get involved, get Ss in community to show positive results #k12prchat

bsnicol2 May 17 @ 8:07 PM EDT

A1. I contribute by supporting our teachers and principals, and the great work they do with kids. I help them tell their stories. #K12PRchat

k_beach May 17 @ 8:07 PM EDT

A0 #k12PRchat Ms. Murnane in kinder, Mrs. Monte 4th. Both took time out of their day to give me extra challenges to learn, grown.

kmagette - Moderator May 17 @ 8:07 PM EDT

Q1 Sharing stories about our schools and engaging with all audiences - connecting ppl emotionally to the system. #k12prchat

shanehaggerty May 17 @ 8:07 PM EDT

A0: Mrs. Ellerbrock, HS English. She was unapologetic in her approach, and I to this day appreciate that. #k12prchat

kmagette - Moderator May 17 @ 8:08 PM EDT

@bsnicol2 STORIES. #k12prchat

KellyWachel May 17 @ 8:08 PM EDT

From the book - we are in charge of public perception. #k12prchat https://t.co/QX27BHpHok

BBDaneDell - Moderator May 17 @ 8:09 PM EDT

@k_beach That is so important. Treating you like an individual. #k12prchat

k_beach May 17 @ 8:09 PM EDT

A1 #K12PRchat Share stories, personalize teachers. Help community connect to their schools & feel part of our story.

BBDaneDell - Moderator May 17 @ 8:10 PM EDT

@bsnicol2 Every student is unique and should be given the attention they need. #k12prchat

shanehaggerty May 17 @ 8:10 PM EDT

A1: Making the emotional connections to what's happening in classrooms & district to why it matters to the future of our world. #k12prchat

jrberlin58 May 17 @ 8:10 PM EDT

@k_beach connect, connect, connect at every opportunity. Community involvement is so valuable. #k12prchat

KellyWachel May 17 @ 8:10 PM EDT

@shanehaggerty this is right on - emotional connections are powerful #k12prchat

JoshuaTSauer May 17 @ 8:12 PM EDT

A0) Mrs. Haines. Helped my single mom with discipline. I was a mess prior to. #k12prchat

k_beach May 17 @ 8:12 PM EDT

@jrberlin58 Yes! And #K12PRchat is invaluable in learning new ideas, different approaches to involve community.

BBDaneDell - Moderator May 17 @ 8:12 PM EDT

Courageously show the community what is happening in the school. Be transparent and honest and challenge everyone to be better. #k12prchat

EdTechMack May 17 @ 8:12 PM EDT

I made it! Teen crisis...both needed shoes for awards assembly. Love this kid's style: #k12prchat https://t.co/b8YiXNMGNq

KellyWachel May 17 @ 8:13 PM EDT

@EdTechMack Hi! The shoes are amazing. #k12prchat

BBDaneDell - Moderator May 17 @ 8:13 PM EDT

@EdTechMack Pineapple #whitevans are the solution to every problem. #k12prchat

kmagette - Moderator May 17 @ 8:13 PM EDT

@JoshuaTSauer Tchrs are such heroes to parents, as well as kids. I would've been lost this yr w/o my kids' tchrs moving us fwd. #k12prchat

BBDaneDell - Moderator May 17 @ 8:14 PM EDT

Q2: Student achievement is our number one message. How do you communicate it? #K12PRchat https://t.co/VZOQnbyHBc

KellyWachel May 17 @ 8:14 PM EDT

@BBDaneDell Yes! I often think of @hardybrooks when we talk about being bold and courageous in our efforts... #k12prchat

marci_minor May 17 @ 8:15 PM EDT

A2: We mostly use our Facebook page. And the "local" newspaper, one town over. But it only prints once per week. #k12prchat

kmagette - Moderator May 17 @ 8:15 PM EDT

A2 Big stories are hard - personal and individual stories connect. We need to comm assessment data...but blech. :/ #k12prchat

KellyWachel May 17 @ 8:15 PM EDT

A2: from the book - summary of student achievement chapter. #k12prchat https://t.co/Rx55ocb7NE

jrberlin58 May 17 @ 8:15 PM EDT

A2: Show it every chance, social media, in person, local paper and tv, community events. Create buzz, get others talking #k12prchat

BBDaneDell - Moderator May 17 @ 8:16 PM EDT

@KellyWachel @hardybrooks Our leaders should inspire us to be bold & courageous. To get out of our comfort zones & push other too #k12prchat

bsnicol2 May 17 @ 8:16 PM EDT

A2. As a teacher, I know that student achievement stories are more than data. But as a math teacher, I really like the data. #K12PRchat

CyFairJoel May 17 @ 8:16 PM EDT

A2. All ways & often. #K12PRchat

mychalfrost May 17 @ 8:16 PM EDT

I've been gone a while but I'm not seeing the Q's in the #K12PRchat feed... help?

shanehaggerty May 17 @ 8:16 PM EDT

A2: I will shamelessly share content we created to help spark a personal student achievement convo: https://t.co/KFWUuO3H6q #k12prchat

JennQBrendan May 17 @ 8:16 PM EDT

A2 Social media shares, daily e newsletter, internal communication boards, and on the school marquee. #k12prchat https://t.co/99HH8vQc1i

BBDaneDell - Moderator May 17 @ 8:14 PM EDT

Q2: Student achievement is our number one message. How do you communicate it? #K12PRchat https://t.co/VZOQnbyHBc

shanehaggerty May 17 @ 8:17 PM EDT

@mychalfrost Use Tweetchat or Tweetdeck. For whatever reason Dane's tweets don't show up on Twitter. #k12prchat

JoshuaTSauer May 17 @ 8:17 PM EDT

A2) Integrated marketing. Usually post it on website and then create bridges to the content via social media, enewsletters, etc. #K12PRchat

marci_minor May 17 @ 8:17 PM EDT

A2: I also try to release it first in the eNews - as a teaser; then release stories throughout the week on SM. #k12prchat

shanehaggerty May 17 @ 8:18 PM EDT

@bsnicol2 I love data as well so I make it graphically pleasing using @Canva mostly :) #k12prchat

KellyWachel May 17 @ 8:18 PM EDT

@marci_minor love this - thanks for joining! #k12prchat

KellyWachel May 17 @ 8:18 PM EDT

@shanehaggerty @bsnicol2 @canva good idea! #k12prchat

marci_minor May 17 @ 8:18 PM EDT

@KellyWachel I got lost in iMovie for awhile....didn't realize what time it was! :) #k12prchat

EdTechMack May 17 @ 8:19 PM EDT

I think this needs its own hashtag as long as it's been going on, @shanehaggerty @mychalfrost! #DontSeeDane #k12prchat

JoshuaTSauer May 17 @ 8:19 PM EDT

A2B) Present during stakeholder/advisory meetings, too. We also bring 'em out when legislators are on campus. #K12PRchat

kmagette - Moderator May 17 @ 8:19 PM EDT

@shanehaggerty I'd love to see your canva data goods. Love me some @canva, data not so much. #k12prchat

KellyWachel May 17 @ 8:19 PM EDT

@mychalfrost you can try tchat.io too... #k12prchat

BBDaneDell - Moderator May 17 @ 8:20 PM EDT

@marci_minor Please "recycle" your newsletters on social media. You already created the content. The sharing is the easy part. #k12prchat

mychalfrost May 17 @ 8:21 PM EDT

@BBDaneDell @marci_minor I've encouraged this with principals... seems the social platform is a forgotten space to share content #k12prchat

EdTechMack May 17 @ 8:21 PM EDT

Ooh -- yes to sharing, @kmagette @shanehaggerty. @canva is my "everything" since you intro'd me to it last summer! #k12prchat

KellyWachel May 17 @ 8:21 PM EDT

A2: student achievement can be relayed through lots of channels (social media, web, e-news) - message needs to shine #k12prchat

JennQBrendan May 17 @ 8:21 PM EDT

Data can be visual too! 😊 #k12prchat https://t.co/PUBlG4sYU4

shanehaggerty May 17 @ 8:22 PM EDT

@EdTechMack @kmagette Always happy to share. I post most of them on @TollesTech #k12prchat

BBDaneDell - Moderator May 17 @ 8:22 PM EDT

@mychalfrost @marci_minor Why fewer steps to share your content is better. All in one place is ideal. It "triggers" you to do it. #k12prchat

KellyWachel May 17 @ 8:22 PM EDT

@JennQBrendan YES! Infographics are amazing way to visually show your achievement data! #k12prchat

EdTechMack May 17 @ 8:22 PM EDT

Followed & ready to be amazed, @shanehaggerty 😜 @kmagette! #k12prchat

BBDaneDell - Moderator May 17 @ 8:23 PM EDT

Q3: How do you help teachers understand the importance of public relations? #K12PRchat https://t.co/4kAxn5jTwU

shanehaggerty May 17 @ 8:23 PM EDT

@EdTechMack @kmagette Let's tamper down expectations. I never claimed to be a graphic designer ;) #k12prchat

marci_minor May 17 @ 8:24 PM EDT

@shanehaggerty @EdTechMack @kmagette Love the "Class of 2016" graphic! [insert applause] #k12prchat

BBDaneDell - Moderator May 17 @ 8:24 PM EDT

@JennQBrendan I love data, but have found it "NEEDS" to be visual. The visuals tell the story, numbers hurt everyones head. #k12prchat

jrberlin58 May 17 @ 8:25 PM EDT

A3: I struggle with getting this message across, would <3 to hear your ideas. #k12prchat

bsnicol2 May 17 @ 8:25 PM EDT

A3. Teachers are humble servants. Many avoid personal accolades. Help them see #SchoolPR is for their kids. #K12PRchat

JennQBrendan May 17 @ 8:26 PM EDT

Q3 I provide hands on training classes & make it simple to encourage all staff to share direct w/ me. #k12PRChat https://t.co/P1hbAVtPls

BBDaneDell - Moderator May 17 @ 8:23 PM EDT

Q3: How do you help teachers understand the importance of public relations? #K12PRchat https://t.co/4kAxn5jTwU

marci_minor May 17 @ 8:26 PM EDT

A3: It's a struggle. After 2 yrs, have a small group that will send pics or ask me to come in. Mostly built through F2F contacts #k12prchat

shanehaggerty May 17 @ 8:26 PM EDT

A3: I try to do PD with them & I usually take a lawyer's approach where I build my case w/facts & case studies first. #k12prchat

mychalfrost May 17 @ 8:26 PM EDT

A3: Empowerment. Training. Coaching. Supporting. Lead the way and celebrate little milestones. #k12prchat

KellyWachel May 17 @ 8:26 PM EDT

A3: from the book- helping teachers understand the message #k12prchat https://t.co/8W5mGru7tI

DavisWelcome May 17 @ 8:26 PM EDT

A1: Your story is your brand. #k12prchat

mychalfrost May 17 @ 8:28 PM EDT

A3 (part 2): echoing what @bsnicol2 said, shift focus to students, but encourage self promotion of teachers too. They deserve it! #k12prchat

EdTechMack May 17 @ 8:28 PM EDT

A3: I elaborate on tidbits they send. They fear the writing part of their story -- think it isn't "worthy." I take it and run! #k12prchat

kmagette - Moderator May 17 @ 8:28 PM EDT

A3 Start with WHY. Teachers want what's good for kids and families. They also want to be respected. Begin there. #K12PRchat

k_beach May 17 @ 8:28 PM EDT

A3 #K12PRchat I follow all of our building calendars and invite myself to events, pester principals & teacher leaders for the latest ideas

BBDaneDell - Moderator May 17 @ 8:29 PM EDT

If the publice perception of teaching and learning is positivie in the community, parents, families and others help the students. #k12prchat

k_beach May 17 @ 8:29 PM EDT

A3 #K12PRchat And then follow up. Share press release / web post / news article / video with teachers & students. Help them see outcome

kmagette - Moderator May 17 @ 8:29 PM EDT

@k_beach Yes, ninja moves are classic #schoolPR - right @shanehaggerty ? #k12prchat

DavisWelcome May 17 @ 8:29 PM EDT

@BBDaneDell Me too! Thanks for having me! #k12prchat

EdTechMack May 17 @ 8:30 PM EDT

Yes, @mychalfrost @bsnicol2! As more dip toes in social media's pool, they see the + when families get to peek into class ea day. #k12prchat

mychalfrost May 17 @ 8:30 PM EDT

@kmagette that's a natural starting line for ANY #schoolPR effort. #k12prchat

mychalfrost May 17 @ 8:31 PM EDT

@EdTechMack @bsnicol2 I'm still perplexed at the # of admins who are just now dipping toes into the water. Jump in. Thoughts? #k12prchat

KellyWachel May 17 @ 8:31 PM EDT

A3: never underestimate personal relationships w/ tchrs. Drop by often & with no agenda other than to see how they're doing #k12prchat

JoshuaTSauer May 17 @ 8:32 PM EDT

A3) At some point they're my audience too. I build 💪🏼💪🏼 relationships. Once I build trust, they're in. It's worked for me.👬👫#K12PRchat

BBDaneDell - Moderator May 17 @ 8:32 PM EDT

Q4: What was your best story about teaching and learning this year? #K12PRchat https://t.co/r7RvLqCj2M

kmagette - Moderator May 17 @ 8:32 PM EDT

@EdTechMack @mychalfrost @bsnicol2 This screams of the value of LIVE STREAMING! #k12prchat

EdTechMack May 17 @ 8:32 PM EDT

Such a great idea, @k_beach. The trickiest part for me is being sure they are all represented often & equally. #k12prchat

JoshuaTSauer May 17 @ 8:32 PM EDT

This. #K12PRchat https://t.co/4fb31NedYL

KellyWachel May 17 @ 8:31 PM EDT

A3: never underestimate personal relationships w/ tchrs. Drop by often & with no agenda other than to see how they're doing #k12prchat

BBDaneDell - Moderator May 17 @ 8:33 PM EDT

@EdTechMack @mychalfrost @bsnicol2 Social media is a great to show teachers how much parents & students appreciate them. Love it. #k12prchat

bsnicol2 May 17 @ 8:33 PM EDT

A4. The next one. #K12PRchat

k_beach May 17 @ 8:34 PM EDT

@jrberlin58 #K12PRchat It is a delicate balance, but making it easy for them to share ideas is critical. So while they might not ...

jrberlin58 May 17 @ 8:34 PM EDT

A4: Shine Bright https://t.co/QUkZiaF2e0 Miss Battershell & Ss put classroom lessons into action and make a difference to others #k12prchat

shanehaggerty May 17 @ 8:34 PM EDT

A4: This is ongoing. Putting together the grad program w/what every senior plans to do after is the best story for me. #k12prchat

k_beach May 17 @ 8:35 PM EDT

@jrberlin58 #K12PRchat ... not respond to an email, 30 seconds passing in the hall might be enough to get a nugget to run with!

BBDaneDell - Moderator May 17 @ 8:35 PM EDT

@mychalfrost @EdTechMack @bsnicol2 They should jump into social media. But they are risk managers sometimes & its a perceive risk #k12prchat

DavisWelcome May 17 @ 8:35 PM EDT

A3: Trust is everything. #k12prchat https://t.co/HSjAq3ibKF

kmagette - Moderator May 17 @ 8:35 PM EDT

A4 Flies so fast, I can't remember. But I'm with @bsnicol2 - the next one is gonna be great. #k12prchat

EdTechMack May 17 @ 8:35 PM EDT

I encourage them to start a joint school account w/ rock star T as partner, @mychalfrost --using office's gen email. Baby steps. #k12prchat

KellyWachel May 17 @ 8:36 PM EDT

@shanehaggerty mine too - love seeing scholarships, colleges, future plans next to senior names #k12prchat

k_beach May 17 @ 8:36 PM EDT

@EdTechMack #K12PRchat I was really worried about that, at first. Then realized it evened out when others saw success of "early share-ers"

mychalfrost May 17 @ 8:36 PM EDT

A4: Connecting community partners to classroom & student success. Watch 1 example here: https://t.co/p8RoGVvzkS #k12prchat

marci_minor May 17 @ 8:36 PM EDT

@EdTechMack @mychalfrost So do your teacher's run their own accounts - by classroom? grade level? or building?? #k12prchat

bsnicol2 May 17 @ 8:36 PM EDT

A4. Selfishly, my fave #SchoolPR stories are when I see my former 6th grade students doing great things in high school & beyond. #K12PRchat

shanehaggerty May 17 @ 8:36 PM EDT

@jrberlin58 That's awesome! #k12prchat

EdTechMack May 17 @ 8:37 PM EDT

Completely agree, @bsnicol2 @mychalfrost -- fear isn't issue. It's the commitment needed to keep it relevant that intimidates. #k12prchat

mychalfrost May 17 @ 8:37 PM EDT

@marci_minor @EdTechMack mixture of personal/classroom accounts and grade level teams. #k12prchat

DavisWelcome May 17 @ 8:37 PM EDT

A3: #k12prchat https://t.co/kwpgHFLGeY

marci_minor May 17 @ 8:38 PM EDT

A4: I agree with @mychalfrost My fav stories all have to do w/ community + school. Boys scouts were super happy wrote about them. #k12prchat

shanehaggerty May 17 @ 8:38 PM EDT

@KellyWachel Kind of makes it concrete proof that this school thing mattered. #K12prchat

BBDaneDell - Moderator May 17 @ 8:38 PM EDT

@bsnicol2 That attitude is perfect. We must believe there are great stories about student success out there for us to tell. #k12prchat

KellyWachel May 17 @ 8:38 PM EDT

@shanehaggerty right on. and it conveys all the achievement goodness that we want to show #k12prchat

mychalfrost May 17 @ 8:39 PM EDT

@marci_minor school + community stories can be leveraged for future needs (bond referendum, tax levies, special programs, etc.) #k12prchat

BBDaneDell - Moderator May 17 @ 8:39 PM EDT

@bsnicol2 Makes me wonder if #schoolpr pros should teach in the classroom from time to time just to get that real connection. #k12prchat.

marci_minor May 17 @ 8:39 PM EDT

@mychalfrost @EdTechMack I manage our entire District. I'd like to give teachers access to bldg accts so I can work on other PR #k12prchat

k_beach May 17 @ 8:40 PM EDT

@marci_minor @EdTechMack @mychalfrost #K12PRchat We have bldg accounts run by principals and grade/team accounts and are less active.

kmagette - Moderator May 17 @ 8:40 PM EDT

@BBDaneDell @bsnicol2 I've always secretly hoped someone would need me to step into a journalism or French classroom for a day. #k12prchat

mychalfrost May 17 @ 8:41 PM EDT

@kmagette @BBDaneDell @bsnicol2 I'd be #allin for this. My wife, @kfrost0605, a K5 teacher wonders if I could make it. #k12prchat

BBDaneDell - Moderator May 17 @ 8:41 PM EDT

Q5: Do you take time to learn about a colleague's job in your district? Why is that important? #K12PRchat https://t.co/Ul6mpr9vZq

BBDaneDell - Moderator May 17 @ 8:42 PM EDT

@mychalfrost @kmagette @bsnicol2 @Kfrost0605 I taught 3rd grade class for 3 hours today. I dont know how teachers do it #Amazing. #k12prchat

KellyWachel May 17 @ 8:42 PM EDT

@BBDaneDell @bsnicol2 OH yes! We should all step into classrooms as a teacher once in awhile #k12prchat

shanehaggerty May 17 @ 8:42 PM EDT

A5: I feel like the #schoolpr job more than any other lends itself to learning about EVERY job in the district. #k12prchat

kmagette - Moderator May 17 @ 8:43 PM EDT

A5 The more I know about the ups & downs of my colleagues' jobs, the better I am at mine. Not always easy, but v powerful. #k12prchat

EdTechMack May 17 @ 8:43 PM EDT

DItto, @mychalfrost @marci_minor --Mostly sec Twitter, FB elem. They're abandoning webpgs, PTL: lots of work & not 2-way street! #k12prchat

cateked May 17 @ 8:43 PM EDT

A4: Late, but the right time! Many great T&L moments...one: @KipElem student leaders at Leadership Day #k12prchat https://t.co/mwsK1NhfCg

jrberlin58 May 17 @ 8:43 PM EDT

A5: It takes all of us to make a success, learning about others helps me to talk about it, share why the job makes a difference #K12PRchat

KellyWachel May 17 @ 8:44 PM EDT

A5: from the book - learn as much as you can about all jobs in your district #k12prchat https://t.co/ZXX349Vrze

JoshuaTSauer May 17 @ 8:44 PM EDT

A4) Once in prison, an S rode her bike to school 12 miles daily. Got diploma; job. 50k+. Honored at State Capitol. Made news. #K12PRchat

marci_minor May 17 @ 8:44 PM EDT

A5: Everyone does something different and most teachers wear many hats. Knowing who does what & who is reliable is helpful! #k12prchat

cateked May 17 @ 8:44 PM EDT

@KellyWachel I so admire our teachers - not sure I could do what they do (certainly not as well)! #K12PRchat

BBDaneDell - Moderator May 17 @ 8:44 PM EDT

@shanehaggerty We should be with anyone & everyone in the district. They all have stories to tell on how & why they help students #k12prchat

Logos17 May 17 @ 8:45 PM EDT

A5) to avoid being siloed & be empathetic to challenges/needs of all within the district, & b/c I care #K12PRchat https://t.co/EEuUhL0MhO

BBDaneDell - Moderator May 17 @ 8:45 PM EDT

That is an awesome redemption story. #k12prchat https://t.co/gz4j15TyvE

JoshuaTSauer May 17 @ 8:44 PM EDT

A4) Once in prison, an S rode her bike to school 12 miles daily. Got diploma; job. 50k+. Honored at State Capitol. Made news. #K12PRchat

marci_minor May 17 @ 8:46 PM EDT

@bsnicol2 AMEN! The question of the century..... #k12prchat

kmagette - Moderator May 17 @ 8:46 PM EDT

@Logos17 And the gif gauntlet has been THROWN! #k12prchat

BBDaneDell - Moderator May 17 @ 8:46 PM EDT

The more we know about our colleagues jobs, the better we are able to empathize with them and that leads to better stories. #k12prchat

KellyWachel May 17 @ 8:46 PM EDT

@JoshuaTSauer beautiful. this is why we tell stories, right!? #k12prchat

mychalfrost May 17 @ 8:46 PM EDT

A5: There are 2 "generalist" in a district the PR pro & the superintendent. Stories are everywhere. Perspectives are valuable too #k12prchat

JoshuaTSauer May 17 @ 8:46 PM EDT

A5) Yes, it's good to know their processes so we can improve ours (or both). #K12PRchat

mychalfrost May 17 @ 8:47 PM EDT

@JoshuaTSauer exactly. This solidifies our spot at the table and allows others to turn to us for strategic direction. #k12prchat

kmagette - Moderator May 17 @ 8:47 PM EDT

@bsnicol2 @marci_minor "I solve problems." My kids understand it. I think that's why it works. #k12prchat

KellyWachel May 17 @ 8:49 PM EDT

A5: School PR pros connect the dots of all roles in a school district - our value is our perspective #k12prchat

EdTechMack May 17 @ 8:49 PM EDT

A5: Internal @SmorePages ea week highlights central office staff. Ts & staff learn who to contact for what! Huge raves so far. #k12prchat

kmagette - Moderator May 17 @ 8:50 PM EDT

@KellyWachel @JoshuaTSauer This is what we LIVE for! To celebrate the beauty in our schools! Wow. #k12prchat

BBDaneDell - Moderator May 17 @ 8:50 PM EDT

Q6: How can our events help our students succeed? #K12PRchat https://t.co/Pl9u98zzbD

kmagette - Moderator May 17 @ 8:51 PM EDT

A6 Done right, staff recognition events build loyalty, renew spirit, inspire investment in work. Kids win. #k12prchat

JoshuaTSauer May 17 @ 8:52 PM EDT

#K12PRchat Bike story...if you want to watch later: https://t.co/P5lGR7U74G

marci_minor May 17 @ 8:52 PM EDT

A6: Promotion of students & programs build pride & support in our school & community, especially if they overlap. #k12prchat

jrberlin58 May 17 @ 8:52 PM EDT

A6: Encourage Ss to reach higher, achieve. Community talks it up, students show pride and work a bit harder. #K12PRchat

KellyWachel May 17 @ 8:52 PM EDT

A6: Our events give our students an audience. It's important for Ss to have authentic audiences to show their achievements #k12prchat

cateked May 17 @ 8:53 PM EDT

A5: At holidays, admin team has raffle to give a day to staff (Our presence = Your presents). Admin works, winners get a day off. #K12PRchat

mychalfrost May 17 @ 8:54 PM EDT

@KellyWachel Excellent point! Authentic experiences = authentic engagement. #k12prchat

EdTechMack May 17 @ 8:55 PM EDT

Oh my...@cateked -- just took a screenshot of that tweet. It's a keeper of an idea for next year at holiday time! #k12prchat

BBDaneDell - Moderator May 17 @ 8:55 PM EDT

Pride and support from the community are an intangible positive externality we should be valuing more. #k12prchat https://t.co/tZVVxtbdVc

marci_minor May 17 @ 8:52 PM EDT

A6: Promotion of students & programs build pride & support in our school & community, especially if they overlap. #k12prchat

cateked May 17 @ 8:55 PM EDT

A6: Events create community; parents/grandparents/community see the learning; students see people value them & their education. #K12PRChat.

BBDaneDell - Moderator May 17 @ 8:56 PM EDT

Authentic engagement = emotional tie and trust. #k12prchat https://t.co/MHQf8ICPTI

mychalfrost May 17 @ 8:54 PM EDT

@KellyWachel Excellent point! Authentic experiences = authentic engagement. #k12prchat

BBDaneDell - Moderator May 17 @ 8:58 PM EDT

Nothing better than knowing what U do everyday is valued. Seeing joy from UR parents is better than an A #k12prchat https://t.co/SRnoDUAZpx

cateked May 17 @ 8:55 PM EDT

A6: Events create community; parents/grandparents/community see the learning; students see people value them & their education. #K12PRChat.

JennQBrendan May 17 @ 8:58 PM EDT

A6 Students & staff enjoy being recognized for their work. Social / PR provides the platform for sharing. #k12PRChat https://t.co/43rF9QmnVO

BBDaneDell - Moderator May 17 @ 8:50 PM EDT

Q6: How can our events help our students succeed? #K12PRchat https://t.co/Pl9u98zzbD

kmagette - Moderator May 17 @ 8:58 PM EDT

@cateked Love any chance to bring families and community into our schools. In person, or through social media! #k12PRchat

jrberlin58 May 17 @ 8:58 PM EDT

At the risk of sounding like a broken record... THANK YOU to my PR "peeps" I've learned so much again tonight! #k12prchat

JoshuaTSauer May 17 @ 8:58 PM EDT

Thanks for a great chat, America. ✌🏼️ from Oklahoma. Go Thunder! #K12PRchat

kmagette - Moderator May 17 @ 8:59 PM EDT

@jrberlin58 Gratitude is never a broken record. Always grateful for our amazing network! Thanks, @BBDaneDell and @KellyWachel #k12prchat