#suptchat Archive
Twitter chat for superintendents that takes place the first Wednesday of every month.
Wednesday April 5, 2017
8:00 PM EDT
participatechat
Apr 5 @ 8:00 PM EDT
Participate in the upcoming
#suptchat
by sharing resources and collaborating at
https://t.co/f0zju54zNV
DrBTroop
Apr 5 @ 8:00 PM EDT
#suptchat
#k12prchat
Brian Troop, Supt at Ephrata Area SD in PA, so I guess Philadelphia Phillies?
npolyak
- Moderator
Apr 5 @ 8:00 PM EDT
Let's get started: Please tell us your name, job title, location and your favorite baseball team.
#suptchat
#K12PRchat
cateked
Apr 5 @ 8:00 PM EDT
Here we go! Excited to hear about great partnerships between
#schoolpr
pros & supts.
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 7:58 PM EDT
Welcome to
#K12PRchat
and
#suptchat
. This month's topic is how superintendents and school communicators work together to build trust.
jonbartelt
Apr 5 @ 8:00 PM EDT
Good evening! Jon Bartelt, Supt, Bloomingdale SD13, and, yes, I am a fan of the
@whitesox
(proud of it)
#suptchat
#K12PRchat
Jeff_Zoul
Apr 5 @ 8:00 PM EDT
Jeff, Asst Supt, Deerfield, IL joining in on
#suptchat
this evening!
kevinsmith_tcnc
Apr 5 @ 8:00 PM EDT
Kevin Smith, Schl-Cmty Relations Coord,
@TransylvaniaSch
Transylvania County, NC.
#LetsGoYanks
#k12prchat
#suptchat
AdamBrownEDU
Apr 5 @ 8:00 PM EDT
Hi ~ Adam from Virginia ~ Principal
#suptchat
DorreenDembski
Apr 5 @ 8:00 PM EDT
Dorreen here! Communication consultant, hands-on support to 4 districts in Wisconsin w/school PR, Brewers
#suptchat
#k12prchat
paddlingsupt
Apr 5 @ 8:01 PM EDT
Chris, supt from MO. MHS Panthers and OHS Tigers.
#suptchat
#K12PRchat
JulieThannum
Apr 5 @ 8:01 PM EDT
Julie Thannum, APR, Assistant Supt. Board & Community Relations,
@Carrollisd
TX
#suptchat
#k12prchat
World Champion Chicago Cubs 👏🏻⚾️
@NSPRA
mikelubelfeld
- Moderator
Apr 5 @ 8:01 PM EDT
Respond with
#suptchat
&
#K12PRchat
in all replies, please also follow the format of Q1 A1, Q2 A2, etc... for your responses.
MCUSDSupe
Apr 5 @ 8:01 PM EDT
PJ, from NW IL, Superintendent/Author,
#GoCubsGo
#suptchat
#k12prchat
beverly_mackay
Apr 5 @ 8:01 PM EDT
Looking forward to sharing with the
#suptchat
Checking in from Northern New Jersey!
Jeff_Zoul
Apr 5 @ 8:01 PM EDT
Favorite baseball team?
#GoCubsGo
#suptchat
MsClaraGalan
Apr 5 @ 8:01 PM EDT
Clara Galan, Community at Amazon Education (former middle school ELA), San Francisco, and of course
@SFGiants
!
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:01 PM EDT
A0: I'm the Communications Director for
#PointerNation
in Mineral Point, WI. Fave baseball team: Chicago White Sox
#suptchat
#k12prchat
mcronk4875
Apr 5 @ 8:01 PM EDT
Michelle Cronk, Communications Coordinator, North Kansas City Schools in Missouri. Go Royals!
#suptchat
#k12prchat
memayer21
Apr 5 @ 8:01 PM EDT
Hello all, Matt, an elem lead learner from northern IL joining in
#suptchat
#K12PRchat
PerspectivesNEd
Apr 5 @ 8:01 PM EDT
Jon Bergmann joins us to talk relationships, his new book, &
#FlippedLearning
3.0!
#suptchat
https://t.co/QXzG02ODlM
mikelubelfeld
- Moderator
Apr 5 @ 8:01 PM EDT
Z - thank you for being here tonight my man!
#suptchat
In reply to @Jeff_Zoul
Jay_Eitner
Apr 5 @ 8:01 PM EDT
Good evening! Superintendent Jay Eitner from NJ. Excited for this chat!
#schoolpr
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:01 PM EDT
The White Sox? What town do they play in?
#suptchat
#k12prchat
jonbartelt
Apr 5 @ 8:00 PM EDT
Good evening! Jon Bartelt, Supt, Bloomingdale SD13, and, yes, I am a fan of the
@whitesox
(proud of it)
#suptchat
#K12PRchat
memayer21
Apr 5 @ 8:01 PM EDT
Favorite baseball team has to be the Cubs!
#suptchat
#K12PRchat
Jeff_Zoul
Apr 5 @ 8:01 PM EDT
My pleasure; thx for hosting!
#suptchat
In reply to @mikelubelfeld
MsClaraGalan
Apr 5 @ 8:01 PM EDT
Hi Jeff! Been following all the
#WGEDD
posts -- can't wait for the next conference!
#suptchat
#k12prchat
In reply to @Jeff_Zoul
BeaMaldo310
Apr 5 @ 8:01 PM EDT
Hi everyone! Beatriz, director of language acquisition, Plainfield, IL Love the White Sox
#chicagosox
#k12prchat
#suptchat
TanyaVest
Apr 5 @ 8:02 PM EDT
Hi from SW MO, Dr. Tanya Vest, retired supt & now education consultant, fan of St. Louis Cardinals
#suptchat
#k12PRchat
npolyak
- Moderator
Apr 5 @ 8:02 PM EDT
Nick Polyak, Supt of the Leyden High Schools in Illinois. Home of the World Series Champion Cubs!
#suptchat
#K12Prchat
BBDaneDell
Apr 5 @ 8:02 PM EDT
Dane Dellenbach here from California, though I live in Utah
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:02 PM EDT
A0: Since I'm co-hosting tonight, if you want to learn more about me, bio here:
https://t.co/7jfaX394FI
#suptchat
#k12prchat
justindevore
Apr 5 @ 8:02 PM EDT
Justin DeVore, Communications & Community Engagement, Charles City, IA.
@cc_comets
&
@CharlesCityCSD
. Chicago Cubs.
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:02 PM EDT
Hi! David, music educator & aspiring district-level leader from SC, here for the first time.
#suptchat
lauren_dill
Apr 5 @ 8:02 PM EDT
Lauren from TX - Senior Engagement Director
@ELLevationED
and I ❤️ the
@Rangers
!
#suptchat
bharris0410
Apr 5 @ 8:03 PM EDT
Brian from
@BlackboardK12
and NC, yes, home of the NCAA champs!
#K12PRchat
#suptchat
jonbartelt
Apr 5 @ 8:03 PM EDT
That would be the one who brought the trophy in years before that other team with a Chicago affiliation :)
#suptchat
#K12PRChat
In reply to @npolyak
drronakaufmann
Apr 5 @ 8:03 PM EDT
Rona Kaufmann, Supt of South Eastern SD, South Central PA
#suptchat
Jeff_Zoul
Apr 5 @ 8:03 PM EDT
Why Joe Maddon Should be a School Principal:
https://t.co/4MorZXEa0f
#suptchat
npolyak
- Moderator
Apr 5 @ 8:02 PM EDT
Nick Polyak, Supt of the Leyden High Schools in Illinois. Home of the World Series Champion Cubs!
#suptchat
#K12Prchat
stephensonmused
Apr 5 @ 8:03 PM EDT
Go Cubbies and Red Sox!
#suptchat
LukeFrancois
Apr 5 @ 8:03 PM EDT
Luke Francois from Mineral Point WI. Superintendent. Don't laugh. Milwaukee Brewers.
#suptchat
#k12prchat
NewsBoss
Apr 5 @ 8:03 PM EDT
Greg here from a balmy Naples🌴 Florida!
#k12prchat
#suptchat
markwagner
Apr 5 @ 8:03 PM EDT
Joining from
@edtechteam
in Irvine again tonight. Looks like I'll mostly be listening and learning tonight but hope to contribute
#suptchat
cateked
Apr 5 @ 8:03 PM EDT
Cathy Kedjidjian in Deerfield, IL, the
#schoolpr
partner of Supt
@mikelubelfeld
in
#engage109
& lifelong
@Cubs
fan!
#k12prchat
#suptchat
KyleThompson643
Apr 5 @ 8:03 PM EDT
Kyle Thompson, Assistant Regional Superintendent, ROE #11, Charleston, IL.
#STLCards
#suptchat
#k12PRchat
Jeff_Zoul
Apr 5 @ 8:03 PM EDT
Thanks, Clara; so excited. Looking fwd to seeing you again!
#suptchat
In reply to @MsClaraGalan
BBDaneDell
Apr 5 @ 8:03 PM EDT
Favorite baseball team is the
@Angels
#gohalos
#suptchat
#k12prchat
DrBTroop
Apr 5 @ 8:04 PM EDT
A1 To establish and maintain positive relationships with stakeholders
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
JulieThannum
Apr 5 @ 8:04 PM EDT
#K12PRchat
#suptchat
Loving all these Cub fans
jonbartelt
Apr 5 @ 8:04 PM EDT
Welcome aboard David!
#suptchat
#K12PRchat
In reply to @stephensonmused
JeffThake
Apr 5 @ 8:04 PM EDT
Jeff Thake, supt from Amboy CUSD #272...
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Good guys wear black - Go
@whitesox
#suptchat
npolyak
- Moderator
Apr 5 @ 8:01 PM EDT
The White Sox? What town do they play in?
#suptchat
#k12prchat
jonbartelt
Apr 5 @ 8:00 PM EDT
Good evening! Jon Bartelt, Supt, Bloomingdale SD13, and, yes, I am a fan of the
@whitesox
(proud of it)
#suptchat
#K12PRchat
bharris0410
Apr 5 @ 8:04 PM EDT
Except my ADD completely missed the "baseball" part.
#k12prchat
#suptchat
In reply to @BlackboardK12
Jay_Eitner
Apr 5 @ 8:04 PM EDT
Hi Mike! Hope all is well in Chicagoland!
#suptchat
In reply to @mikelubelfeld
thotexchange
Apr 5 @ 8:04 PM EDT
Here from Vancouver, BC, a Service Lead with
@thotexchange
and a blue jays fanish.
#suptchat
DukesBrian
Apr 5 @ 8:04 PM EDT
Brian, Supt at Pontiac 429. White Sox through the bad and the good. Lots of bad right now
#suptchat
tjentz
Apr 5 @ 8:04 PM EDT
Tracy Jentz, Communications Coordinator at
@GFSchools
, the 2-0
@Twins
#k12prchat
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:04 PM EDT
A1
#SchoolPR
= Tell a story touching every student, teacher, stakeholder, so they all know it's truly *their* story.
#k12prchat
#suptchat
DrBTroop
Apr 5 @ 8:05 PM EDT
A1 Demonstrate the return on investment to the tax payers and community members
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:05 PM EDT
#suptchat
#k12prchat
A1 school districts need help in telling their stories - stories of excellence or need - or both - PR share narrative
MCUSDSupe
Apr 5 @ 8:05 PM EDT
A1: The purpose of public relations in schools is to tell OUR stories of success, trial, & to humanize our institutions
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:05 PM EDT
A1: School PR is communication, transparency and telling your district's story. If you don't someone else will.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:05 PM EDT
A1: Tell our schools' stories; Increase transparency and understanding; Grow family & community engagement.
#suptchat
#k12prchat
TanyaVest
Apr 5 @ 8:05 PM EDT
A1 public relations is necessaey to provide transparency to patrons and open the door for constructive communication
#suptchat
#K12PRchat
JulieThannum
Apr 5 @ 8:05 PM EDT
A1:
#schoolpr
engages internal/external publics in 2-way communication to build greater support & mutual understanding
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
HarvardMrClark
Apr 5 @ 8:05 PM EDT
Guy Clark, Meager Student Teacher, Harvard CUSD50, World Champion Chicago Cubs!
#suptchat
#K12PRchat
Jeff_Zoul
Apr 5 @ 8:05 PM EDT
Well stated!
#suptchat
Rockshot_Joelle
Apr 5 @ 8:05 PM EDT
A1: Tell our schools' stories; Increase transparency and understanding; Grow family & community engagement.
#suptchat
#k12prchat
kat_goyette
Apr 5 @ 8:05 PM EDT
#suptchat
kat_goyette
Apr 5 @ 5:03 PM EDT
Join
#siteleadsconnect
tonight to discuss The Role of Autonomy in Teams.
justindevore
Apr 5 @ 8:05 PM EDT
A1 To be the chief story teller, and help provide outstanding customer service to stakeholders.
#suptchat
#k12prchat
memayer21
Apr 5 @ 8:05 PM EDT
Hey Mike, enjoying a night of reading and tweeting....finally got my copy of
@UnlearningLead
#k12prchat
#suptchat
In reply to @mikelubelfeld, @UnlearningLead
JBeshansky
Apr 5 @ 8:05 PM EDT
A1: to tell the community about all the incredible things that happen in the classroom!
#suptchat
#k12prchat
BeaMaldo310
Apr 5 @ 8:05 PM EDT
A1: PR tells the story about your district, shares successes w/ your community, builds partnerships with stakeholders
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:05 PM EDT
Oh, come on! Two different leagues and both the ultimate underdogs who recently won a World Series for the first time in forever.
#suptchat
In reply to @MCUSDSupe
kat_goyette
Apr 5 @ 8:05 PM EDT
#suptchat
kat_goyette
Apr 5 @ 7:44 PM EDT
Are you an EDU leader looking to connect? Join
#siteleadsconnect
voxer group:
https://t.co/bNMdWomrIj
Network info:
https://t.co/IOnnoHUAEO
DorreenDembski
Apr 5 @ 8:05 PM EDT
A1: Build trust, relationships, develop support for public schools, tell the story
#k12prchat
#suptchat
drronakaufmann
Apr 5 @ 8:05 PM EDT
A1: To celebrate successes of students & staff...gain community support.
#suptchat
paddlingsupt
Apr 5 @ 8:06 PM EDT
A1: Tell our story and listen to community, 2-way. Build and communicate brand.
#suptchat
#K12PRChat
JudyPaolucci
Apr 5 @ 8:06 PM EDT
Judy Paolucci, Superintendent in Leicester, MA Boston Red Sox, of course!
#suptchat
ChrisWolk
Apr 5 @ 8:06 PM EDT
Chris from Grayslake, IL. Checking in while giving the kids showers. STH for the
@cubs
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:06 PM EDT
Hi Mark!
#suptchat
markwagner
Apr 5 @ 8:03 PM EDT
Joining from
@edtechteam
in Irvine again tonight. Looks like I'll mostly be listening and learning tonight but hope to contribute
#suptchat
Jay_Eitner
Apr 5 @ 8:06 PM EDT
A1) PR is paramount 4 all schools to succeed today. We are digitized now and Supt need rock the PR skills!
#suptchat
#k12prchat
#schoolpr
BBDaneDell
Apr 5 @ 8:06 PM EDT
Public Relations role is to help provide a emotionally secure and emotionally uplifting place for learning.
#suptchat
#k12prchat
MsClaraGalan
Apr 5 @ 8:06 PM EDT
A1 To craft district story & "brand" perception-build a positive relationship w/ internal and external community & tell its story.
#suptchat
JudyPaolucci
Apr 5 @ 8:06 PM EDT
A1 Public relations builds confidence in the schools, support for initiatives, and pride.
#suptchat
kmagette
Apr 5 @ 8:06 PM EDT
Checking into
#k12prchat
#suptchat
from Eudora KS - and a huge lifelong
@Royals
fan!
lesleybruinton
Apr 5 @ 8:06 PM EDT
@DegaSuper
Where are you??
#suptchat
#k12prchat
(It's supers and PR folks tonight!!)
LukeFrancois
Apr 5 @ 8:06 PM EDT
A1 Tell your story. 2nd: With the reauthorization of NCLB to ESSA - measuring engagement is key
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:07 PM EDT
A1: effective
#schoolpr
is based on truth, transparency and trust, but within confidentiality requirements of the law
#k12prchat
#suptchat
DukesBrian
Apr 5 @ 8:07 PM EDT
A1-PR tells the district's story. The good, the bad, and the great
#suptchat
JeffThake
Apr 5 @ 8:07 PM EDT
Q1: The purpose of public relations in school is to effectively tell your story, communicate, and establish school pride.
#suptchat
NewsBoss
Apr 5 @ 8:07 PM EDT
Build trust through open, honest, and timely 2 way communications.
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
ericajchandler
Apr 5 @ 8:07 PM EDT
Erica from
@AfftonSchools
Excited for
#k12prchat
#suptchat
Go
#STLCards
Jay_Eitner
Apr 5 @ 8:07 PM EDT
A1) Tell Your District’s story; it's essential. OR: someone else will, and chances are you won’t like it.
#suptchat
#k12prchat
#schoolpr
sarahwelch0613
Apr 5 @ 8:07 PM EDT
A1: So many choices! To share the positive things going on in your district.
#suptchat
#K12PRChat
kevinsmith_tcnc
Apr 5 @ 8:07 PM EDT
A1 ctd Love seeing "Build Trust" in the answers. Should be over the monitor for everyone in
#schoolpr
every single day!
#k12prchat
#suptchat
cateked
Apr 5 @ 8:07 PM EDT
Love the title "Chief Storyteller" - good for both
#schoolpr
pros & Supts!
#k12prchat
#suptchat
https://t.co/uZZguWwLxA
justindevore
Apr 5 @ 8:05 PM EDT
A1 To be the chief story teller, and help provide outstanding customer service to stakeholders.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:07 PM EDT
Do you partner with local and regional business for that as well?
#suptchat
In reply to @DrBTroop
lauren_dill
Apr 5 @ 8:07 PM EDT
A1: To develop a common message and support the community in understanding the gr8t things across the district.
#suptchat
#k12prchat
KyleThompson643
Apr 5 @ 8:07 PM EDT
A1: Control the message your district/organization gives. If you don't, someone else will.
#suptchat
#k12PRchat
beverly_mackay
Apr 5 @ 8:07 PM EDT
A1: Perfect opportunity to share the good news of all with whom you work. Always keep the positive story in the forefront
#suptchat
1DanLawson
Apr 5 @ 8:07 PM EDT
A1 framing the "big picture" with specific, tangible demonstratable examples at work today. Tells what happens HERE!
#suptchat
JenniRabenau
Apr 5 @ 8:07 PM EDT
Jenni - Com. Dir. Rolla (MO)
#suptchat
#k12prchat
BBDaneDell
Apr 5 @ 8:07 PM EDT
Love this. It is about support & understanding. Students, community & parents need to value education as much the staff
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:05 PM EDT
A1:
#schoolpr
engages internal/external publics in 2-way communication to build greater support & mutual understanding
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
AdamBrownEDU
Apr 5 @ 8:08 PM EDT
A1. Tell the ACTUAL story of what is going on. Help share the exciting happenings within the district.
#suptchat
stephensonmused
Apr 5 @ 8:08 PM EDT
A1: To communicate policy, celebrations, new personnel, etc. - the megaphone for the district.
#suptchat
jonbartelt
Apr 5 @ 8:08 PM EDT
A1: To share information that the public should know, ought to know, & that they can connect w/ your District's efforts
#suptchat
#K12PRChat
MCUSDSupe
Apr 5 @ 8:08 PM EDT
Great point. If you don't express pride in your school - why should anyone else?
#suptchat
JeffThake
Apr 5 @ 8:07 PM EDT
Q1: The purpose of public relations in school is to effectively tell your story, communicate, and establish school pride.
#suptchat
NBJaworski
Apr 5 @ 8:08 PM EDT
Absolutely, you must be actively directing the conversation.
#suptchat
In reply to @npolyak
ChrisWolk
Apr 5 @ 8:08 PM EDT
A1: to share our story with a wider audience. Connect with those who may not be in our schools on reg basis.
#suptchat
lesleybruinton
Apr 5 @ 8:08 PM EDT
A1. We must develop transparent & open relationships with students, parents & staff by telling the good, bad & ugly.
#k12prchat
#suptchat
tjentz
Apr 5 @ 8:08 PM EDT
A1: Provide support, community engagement, crisis management, SM management
#k12prchat
#suptchat
Jeff_Zoul
Apr 5 @ 8:08 PM EDT
A1: According to
@cateked
...to make sure we always sue the Oxford comma!
#suptchat
kat_goyette
Apr 5 @ 8:08 PM EDT
A1: Public relations is vital. If you don't tell your district's story, someone else will. Use social media to your advantage.
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:08 PM EDT
Q1 What is the purpose of
#schoolpr
? A1
#BuildTrust
#enoughsaid
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:08 PM EDT
Spot on!
#suptchat
#k12prchat
KyleThompson643
Apr 5 @ 8:07 PM EDT
A1: Control the message your district/organization gives. If you don't, someone else will.
#suptchat
#k12PRchat
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
Jay_Eitner
Apr 5 @ 8:09 PM EDT
Yes - telling what’s REALLY going on, not just fairy tales and fiction. You need the positive exposure.
#suptchat
#k12prchat
#schoolpr
AdamBrownEDU
Apr 5 @ 8:08 PM EDT
A1. Tell the ACTUAL story of what is going on. Help share the exciting happenings within the district.
#suptchat
DrSchmittSuper
Apr 5 @ 8:09 PM EDT
#suptchat
Checking in from Southwestern NY
BASDSUPT
Apr 5 @ 8:09 PM EDT
A1: building community pride in schools which translates into community support
#suptchat
#K12PRchat
In reply to @mikelubelfeld
JWPBulldog
Apr 5 @ 8:09 PM EDT
Bill Adams, Superintendent in MN. Minnesota Twins without a doubt.
#SuptChat
JenniRabenau
Apr 5 @ 8:09 PM EDT
Trust and transparency are key!
#suptchat
#k12prchat
EdTechMack
Apr 5 @ 8:08 PM EDT
A1: Communicate trust. Build trust. Project trust. Then when crisis hits, you hav banked support.
#k12prchat
JeffThake
Apr 5 @ 8:09 PM EDT
I love having another music guy in this group!
#suptchat
In reply to @stephensonmused
NBJaworski
Apr 5 @ 8:09 PM EDT
Gaining community support is huge. Here in Hendricks, there was a disaster when the district didn't explain status.
#suptchat
In reply to @drronakaufmann
Jay_Eitner
Apr 5 @ 8:09 PM EDT
A2) Meet the community where the community is. Phone calls and old fashioned letters to mass texting.
#suptchat
#k12prchat
#schoolpr
MCUSDSupe
Apr 5 @ 8:10 PM EDT
A2: I do not have the luxury of having a PR pro on staff - so I follow districts doing great things and customize
#suptchat
#k12prchat
NewsBoss
Apr 5 @ 8:10 PM EDT
A1.5 Good Communication is giving parents what they need right before they expect to receive it. All else is PR.
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
mikelubelfeld
- Moderator
Apr 5 @ 8:10 PM EDT
A2
#suptchat
#k12prchat
media training, messaging - multiple forums for same message - perspective of "regular people" jargon free comms
DrBTroop
Apr 5 @ 8:10 PM EDT
A2 Consistency of messaging and language, representation of varied audiences & promotion of our district BRAND!
#suptchat
#k12prchat
DukesBrian
Apr 5 @ 8:10 PM EDT
A1-PR will look different from community to community. One area we could all increase.
#suptchat
massignmenthelp
Apr 5 @ 8:10 PM EDT
#FLedchat
#Gwinchat
#innovateNJ
#LDCchat
#miched
#ncadmin
#suptchat
15 Websites to Increase Productivity
https://t.co/t6CXdTeYbl
AssignmentHelpN
Apr 5 @ 8:10 PM EDT
#NOVAedchat
#ntchat
#siedchat
#suptchat
#vted
#SASDCHAT
A Beginner’s Guide on How to Make Mind Maps
https://t.co/HMbTauQCs5
NBJaworski
Apr 5 @ 8:10 PM EDT
Huge community pushback and a failed referendum as result as school budget cuts made things worse.
#suptchat
In reply to @drronakaufmann
Rockshot_Joelle
Apr 5 @ 8:10 PM EDT
A2: I'll be interested to hear what my Superintendent
@LukeFrancois
has to say on this question.
#suptchat
#k12prchat
memayer21
Apr 5 @ 8:10 PM EDT
A1-conventional method for telling the district story...also forming solid, ongoing community relationships
#suptchat
#K12PRchat
JudyPaolucci
Apr 5 @ 8:10 PM EDT
A2 We are too small to have a communications PR officer. I serve in that role.
#suptchat
kat_goyette
Apr 5 @ 8:10 PM EDT
A1: Public relations provides opportunity to build pride in school, which can extend to an entire community.
#suptchat
MCUSDSupe
Apr 5 @ 8:10 PM EDT
Great perspective.
#suptchat
EdTechMack
Apr 5 @ 8:08 PM EDT
A1: Communicate trust. Build trust. Project trust. Then when crisis hits, you hav banked support.
#k12prchat
JWPBulldog
Apr 5 @ 8:10 PM EDT
A1: Create a dialogue with all constituents and to garner support for the mission. It takes a village. Communicate to all.
#SuptChat
JulieThannum
Apr 5 @ 8:10 PM EDT
Cannot wait to hear the answers to this question from our Superintendents online!
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
npolyak
- Moderator
Apr 5 @ 8:10 PM EDT
I think that's a very common situation!
#suptchat
#k12prchat
JudyPaolucci
Apr 5 @ 8:10 PM EDT
A2 We are too small to have a communications PR officer. I serve in that role.
#suptchat
NBJaworski
Apr 5 @ 8:10 PM EDT
Did you see the Supreme Court ruling on that? :)
#suptchat
In reply to @Jeff_Zoul, @cateked
paddlingsupt
Apr 5 @ 8:11 PM EDT
A2: What works, what doesn't, Pushing us to over communicate when we don't want to.
#suptchat
#K12PRChat
kmagette
Apr 5 @ 8:11 PM EDT
A1 Work w leaders to engage to build trusting relationships w employees, families, community, partners, legislators.
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 5:38 PM EDT
Questions for tonight's
#k12prchat
in conjunction with
#suptchat
. No replacement for good
#Preparation
drronakaufmann
Apr 5 @ 8:11 PM EDT
A2: What communications officer? I am it!
#suptchat
Jay_Eitner
Apr 5 @ 8:11 PM EDT
@Edtechmack
Trust is everything. If you don’t have the trust of the board, you have nothing.
#suptchat
#k12prchat
#schoolpr
In reply to @MCUSDSupe, @EdTechMack
memayer21
Apr 5 @ 8:11 PM EDT
A2-ensuring all stakeholders are receiving the same message, don't want to overlook or offend
#suptchat
#K12PRChat
kevinsmith_tcnc
Apr 5 @ 8:11 PM EDT
A2 It stings a little to hear about districts too small for a
#schoolpr
role. The need has never been greater.
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:11 PM EDT
A2: Something beyond just announcing updates. As everyone has said, tell your story.
#suptchat
DukesBrian
Apr 5 @ 8:11 PM EDT
A2-I hope he is in the right state of mind.....since the PR guy is also me. You lucky big districts with PR ppl
#suptchat
.
LisaSink
Apr 5 @ 8:11 PM EDT
Love this. YES! Jargon-free
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:10 PM EDT
A2
#suptchat
#k12prchat
media training, messaging - multiple forums for same message - perspective of "regular people" jargon free comms
Rockshot_Joelle
Apr 5 @ 8:11 PM EDT
We have 700 students district wide and I am a full time
#schoolpr
person. No such thing as too small!
#suptchat
#k12prchat
In reply to @JudyPaolucci
JWPBulldog
Apr 5 @ 8:11 PM EDT
A2: With our size, I am the communications counsel. With that said, I try to communicate all aspects of the district.
#SuptChat
MCUSDSupe
Apr 5 @ 8:11 PM EDT
I love the counsel I receive. . . From myself - wish I had one to use. . .
#suptchat
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
ericajchandler
Apr 5 @ 8:12 PM EDT
A1:
#schoolpr
= telling your story, building trust & transparency, serving all stakeholders, & creating relationships
#k12prchat
#suptchat
jonbartelt
Apr 5 @ 8:12 PM EDT
A2: Keep the message, values, and objectives of the District current and valid in the greater public.
#suptchat
#K12PRChat
STurnaround
Apr 5 @ 8:12 PM EDT
A1 share student outcomes and successes - what is the community's return on investment?
#suptchat
Kmbordonaro
Apr 5 @ 8:12 PM EDT
A1:to share positive information and build community knowledge of what is happening within the schools. "The" source of info
#suptchat
JoshuaTSauer
Apr 5 @ 8:12 PM EDT
A1) Build bridges so that school district and students are aligned for success.
#k12prchat
#suptchat
MrDuerwaechter
Apr 5 @ 8:12 PM EDT
A1: Telling the amazing story & keeping internal & external communications on the daily 2 do list.
@jillianaykens
#suptchat
#K12PRchat
kmagette
Apr 5 @ 8:12 PM EDT
Honesty is also powerful when the real story is less than ideal. Builds so much trust over time!
#K12prchat
#suptchat
In reply to @Jay_Eitner
bharris0410
Apr 5 @ 8:12 PM EDT
A1: as a parent I need a consistent message from my district and school. Put the info at my fingertips!
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:12 PM EDT
A2: A candidate who is well-spoken, writes well, supportive of the district's mission/vision, knows the community's culture.
#suptchat
tjentz
Apr 5 @ 8:12 PM EDT
A2: :)
#k12prchat
#suptchat
lauren_dill
Apr 5 @ 8:12 PM EDT
A2: Want them to create a forward vision for how; framework for the details both internal & external. Must be systemic!
#suptchat
#k12prchat
kat_goyette
Apr 5 @ 8:12 PM EDT
A2: Public relations officer must keep up to date w/what is being said of district on social media, be proactive not reactive.
#suptchat
cateked
Apr 5 @ 8:12 PM EDT
YES. Trust capital is so important, especially in crises, but also every day.
#k12prchat
#suptchat
https://t.co/8s6qBzKDCj
EdTechMack
Apr 5 @ 8:08 PM EDT
A1: Communicate trust. Build trust. Project trust. Then when crisis hits, you hav banked support.
#k12prchat
jonbartelt
Apr 5 @ 8:12 PM EDT
Good evening counselor!
#suptchat
#K12PRchat
In reply to @MCUSDSupe
Cindyjowarner
Apr 5 @ 8:12 PM EDT
A:1 Build positive relationships with the community, provide strategic communication strategies that support mission.
#suptchat
#k12prchat
JeffThake
Apr 5 @ 8:12 PM EDT
A2: No one likes surprises. Be as transparent as you can.
#suptchat
1DanLawson
Apr 5 @ 8:12 PM EDT
A2 average dist size, I'd suggest most of the pr/comm folks wear Supt hat too! So I look for best practice from groups like this!
#suptchat
LukeFrancois
Apr 5 @ 8:12 PM EDT
A2 Strategic - help me weigh key communications with anticipated responses to support student learning
#suptchat
#k12prchat
AdamBrownEDU
Apr 5 @ 8:13 PM EDT
A2. As a hopeful district leader, I would seek out how do we align our message with our vision/mission?
#suptchat
BBDaneDell
Apr 5 @ 8:13 PM EDT
Can be painful in the "Era of Information." Communication is a must, parents expect to know everything with a few taps.
#suptchat
#k12prchat
MCUSDSupe
Apr 5 @ 8:10 PM EDT
A2: I do not have the luxury of having a PR pro on staff - so I follow districts doing great things and customize
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:13 PM EDT
This PR practitioner is all ears!
#jobsecurity
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
beverly_mackay
Apr 5 @ 8:13 PM EDT
A2 PR or Communications officer? We don't have one.In our District it is everyone's job to get the good news out.
#suptchat
Jay_Eitner
Apr 5 @ 8:13 PM EDT
A2) If you don’t have the trust of the BOE, it filters into the community, forcing you to constantly play defense.
#suptchat
#k12prchat
JenniRabenau
Apr 5 @ 8:13 PM EDT
haha! I'm trying to catch up!
#suptchat
#k12prchat
In reply to @tjentz
NBJaworski
Apr 5 @ 8:13 PM EDT
Yes, huge challenge today is the omnipresence needed while also not overwhelming parents with too much.
#suptchat
In reply to @Jay_Eitner
JeannieSung
Apr 5 @ 8:13 PM EDT
Great topic! Work calls, so will check feed for learning later!
#suptchat
cateked
Apr 5 @ 8:13 PM EDT
I know
#K12prchat
folks will be paying close attention to our
#suptchat
friends' answers!
https://t.co/gR7jxcLewB
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
JeffThake
Apr 5 @ 8:14 PM EDT
I'm known in the French Quarter of NOLA as blues trumpet player simply known as 'Jeff from Chicago!'
#suptchat
In reply to @stephensonmused
lesleybruinton
Apr 5 @ 8:14 PM EDT
Fantastic insight from the C-Suite! Thanks for valuing what we do!
#k12prchat
#suptchat
In reply to @LukeFrancois
npolyak
- Moderator
Apr 5 @ 8:14 PM EDT
No worries - good luck!
#suptchat
In reply to @JeannieSung
MrDuerwaechter
Apr 5 @ 8:14 PM EDT
Mark Duerwaechter, SUPE
@kaukaunasd
WI, Home of the Galloping Ghosts.
@Brewers
#kaukaunastrong
👻💯
#suptchat
#K12PRchat
NBJaworski
Apr 5 @ 8:14 PM EDT
Dropping the jargon is so important. We get so used to internal language it often comes out in external convos.
#suptchat
In reply to @mikelubelfeld
JenniRabenau
Apr 5 @ 8:14 PM EDT
Knowing your school and community climates are key with "anticipated responses"
#suptchat
#k12prchat
LukeFrancois
Apr 5 @ 8:12 PM EDT
A2 Strategic - help me weigh key communications with anticipated responses to support student learning
#suptchat
#k12prchat
kevinsmith_tcnc
Apr 5 @ 8:14 PM EDT
A2 Having a room full of divergent opinions & respectful debate sharpens everyone for the challenges of
#schoolpr
.
#k12prchat
#suptchat
EdTechMack
Apr 5 @ 8:14 PM EDT
I am just going to soak in the awesomeness of
#suptchat
#k12prchat
marriage for a moment...so many good tweets, I can't formulate a thought!
DrSchmittSuper
Apr 5 @ 8:14 PM EDT
A2: Small school supers must use build a culture of promotion in order to manage all of the districts public relations
#suptchat
JoshuaTSauer
Apr 5 @ 8:15 PM EDT
Are you accepting resumes? 😊
#k12prchat
#suptchat
beverly_mackay
Apr 5 @ 8:13 PM EDT
A2 PR or Communications officer? We don't have one.In our District it is everyone's job to get the good news out.
#suptchat
jillianaykens
Apr 5 @ 8:15 PM EDT
True.
#k12prchat
#suptchat
bsnicol2
Apr 5 @ 8:11 PM EDT
A2. What is D, all of the above, Alex? I'll take
#SchoolPR
for 500....
#K12PRchat
npolyak
- Moderator
Apr 5 @ 8:09 PM EDT
Q2: What strategic counsel/advice are you looking for from your communications PR officer?
#suptchat
#K12PRchat
MCUSDSupe
Apr 5 @ 8:15 PM EDT
Yes. The message and goals of communication must be agreed upon first. The communication then becomes the easy part.
#suptchat
Jay_Eitner
Apr 5 @ 8:13 PM EDT
A2) If you don’t have the trust of the BOE, it filters into the community, forcing you to constantly play defense.
#suptchat
#k12prchat
cateked
Apr 5 @ 8:15 PM EDT
Thanks for checking in! We do what we do for you!
#k12prchat
#suptchat
In reply to @JeremyDBond
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
mikelubelfeld
- Moderator
Apr 5 @ 8:15 PM EDT
15 minutes in and we have Canada, China, and 21 US states represented - INTERNATIONAL CHAT! Thank you -
#suptchat
#k12prchat
JWPBulldog
Apr 5 @ 8:15 PM EDT
A3:
@blogger
@facebook
@twitter
@instagram
@snapchat
and newspaper articles are keys to expand communication beyond the borders.
#suptchat
Jay_Eitner
Apr 5 @ 8:15 PM EDT
Bingo. No Edu-babble needed. Communicate clear and consistently.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:14 PM EDT
Dropping the jargon is so important. We get so used to internal language it often comes out in external convos.
#suptchat
In reply to @mikelubelfeld
stephensonmused
Apr 5 @ 8:15 PM EDT
Awesome! I'm a choral director, but in another life I was a pretty mean saxophone player.
#suptchat
In reply to @JeffThake
Kmbordonaro
Apr 5 @ 8:15 PM EDT
A2: creative ways to share the happenings that support our goals and vision. Who doesn't love seeing cute kids engaged?!?
#suptchat
JenniRabenau
Apr 5 @ 8:15 PM EDT
For my first
#suptchat
#k12prchat
I'm trying to just catch up!!!!
EdTechMack
Apr 5 @ 8:14 PM EDT
I am just going to soak in the awesomeness of
#suptchat
#k12prchat
marriage for a moment...so many good tweets, I can't formulate a thought!
ChrisWolk
Apr 5 @ 8:15 PM EDT
Really? Just when you think you know a guy. Well, we all can't be perfect.
#suptchat
In reply to @jonbartelt, @whitesox
DrBTroop
Apr 5 @ 8:16 PM EDT
A3 develop relationships w/ reporters/writers. Exclusives & stories first to preferred venues. Use SOCIAL MEDIA!
#suptchat
#k12prchat
MCUSDSupe
Apr 5 @ 8:16 PM EDT
A3: Continue to find where people are receiving info - and meet them there. Naive to think they are going to come to me
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:16 PM EDT
A3
#suptchat
#k12prchat
use of social media - visits to community and civic groups - national communications, write for journals, share
npolyak
- Moderator
Apr 5 @ 8:16 PM EDT
A3: Nothing is more powerful than word of mouth. Share stories with community groups and ask them to share with others.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:16 PM EDT
A3: Meet stakeholders where they are: service groups, coffee w/community, Chamber of Commerce.
#suptchat
#k12prchat
TPreisler
Apr 5 @ 8:16 PM EDT
Joining a bit late. Teri Preisler Supt of Tri-City United in MN. Excited be adding a Communications position.
#suptchat
JenniRabenau
Apr 5 @ 8:16 PM EDT
That's just cool, y'all!
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:15 PM EDT
15 minutes in and we have Canada, China, and 21 US states represented - INTERNATIONAL CHAT! Thank you -
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:16 PM EDT
#suptchat
is trending! Thank you
#K12prchat
@npolyak
@cateked
@BBDaneDell
@Rockshot_Joelle
Jay_Eitner
Apr 5 @ 8:16 PM EDT
A3) I have been using
@SmorePages
for years. Free analytics 2 c that your message is being read and delivered. Clutch.
#suptchat
#k12prchat
MsClaraGalan
Apr 5 @ 8:16 PM EDT
A3 Partner with other nonprofits or
#edtech
to feature your school's innovation in larger publications. 1/2
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:16 PM EDT
Agreed. It's all about priorities. Great PR gains community support and corporate support. The ROI is greater than the spend.
#suptchat
Rockshot_Joelle
Apr 5 @ 8:11 PM EDT
We have 700 students district wide and I am a full time
#schoolpr
person. No such thing as too small!
#suptchat
#k12prchat
In reply to @JudyPaolucci
MCUSDSupe
Apr 5 @ 8:16 PM EDT
Agreed. It must be a priority and it CANNOT be the Supes job alone.
#suptchat
#k12prchat
DrSchmittSuper
Apr 5 @ 8:14 PM EDT
A2: Small school supers must use build a culture of promotion in order to manage all of the districts public relations
#suptchat
lesleybruinton
Apr 5 @ 8:16 PM EDT
A3. We must create a magnetic field around our districts to draw families, businesses to partner with us to help kids.
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:16 PM EDT
#suptchat
and
#k12prchat
are both trending - and we're beating
#NationalDeepDishPizzaDay
In reply to @mikelubelfeld
JulieThannum
Apr 5 @ 8:16 PM EDT
A3: NSPRA
@tspra
help me promote effective communications & best practices; I am also a Crucial Conversations trainer
#k12prchat
#suptchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
kat_goyette
Apr 5 @ 8:16 PM EDT
A3: Develop & share district hashtag. Encourage students & parents to share what they love about their district via social media.
#suptchat
JudyPaolucci
Apr 5 @ 8:16 PM EDT
A3 Strategies for expanding PR: press releases, speaking at conferences, social media
#suptchat
TanyaVest
Apr 5 @ 8:17 PM EDT
A3 The PR person attend city meetings and service org meetings to expand the audience of the school & it's message
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:17 PM EDT
and always keep staff included and updated
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:16 PM EDT
A3
#suptchat
#k12prchat
use of social media - visits to community and civic groups - national communications, write for journals, share
KyleThompson643
Apr 5 @ 8:17 PM EDT
A3: How far away will someone say, "Yeah, I've heard of them!" Neighboring district, county, state, country?!
#suptchat
#k12PRchat
kevinsmith_tcnc
Apr 5 @ 8:17 PM EDT
A3 We are the oldest district in
@ncpublicschools
. So meeting our seniors where they are is
#paramount
!
#k12prchat
#suptchat
TanyaVest
Apr 5 @ 8:17 PM EDT
Once again so much going on in
#suptchat
it's hard to keep up, an abundance of wonderful, helpful information
#K12PRchat
dhiggs116
Apr 5 @ 8:17 PM EDT
Dave Higgs, Principal at Round Lake Middle School checking in
#suptchat
Jay_Eitner
Apr 5 @ 8:17 PM EDT
A3) I’m also a big believer of being seen and spreading the word at public events (street fairs, parades, board mtgs)
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:17 PM EDT
We will have to do this again!
#suptchat
#k12prchat
In reply to @mikelubelfeld
MarciShepard
Apr 5 @ 8:17 PM EDT
Just joining! Marci Shepard, Supt from WA state.
#GoMariners
#suptchat
#k12PRchat
EdTechMack
Apr 5 @ 8:17 PM EDT
Ditto trust of parents, staff, students, & community. In 2017, we must have way to meet them all where they are.
#k12prchat
#suptchat
In reply to @Jay_Eitner, @MCUSDSupe
1DanLawson
Apr 5 @ 8:17 PM EDT
A3 Inform AND entertain...lots of pics, lots of vids, show that you are HUMAN, not corporate!
#suptchat
jonbartelt
Apr 5 @ 8:17 PM EDT
A3: I use Twitter 2 get information out - but my fav tactic is face 2 face opps using the ears & mouth.
#suptchat
#K12PRchat
mcconnellaw
Apr 5 @ 8:17 PM EDT
A3: Be willing to open physical doors and invite people in to see your story. Don't just tell it.
#suptchat
#k12prchat
MsClaraGalan
Apr 5 @ 8:17 PM EDT
A3 Also, collaborate with other school districts (even international) for a larger network/
#PLN
of your message 2/2
#k12prchat
#suptchat
JeffThake
Apr 5 @ 8:17 PM EDT
A3: EMBRACE social media! This empowers you to tell the story the way it is meant to be told.
#suptchat
Kmbordonaro
Apr 5 @ 8:18 PM EDT
A3 love smore! Tells you who read it and where it was shared! Then target those areas and find out what you areas to change
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:18 PM EDT
A3 ctd That means: meetings, newspapers, radio, emails, flyers, however they communicate... we must be there.
#schoolpr
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:18 PM EDT
ditto!
#suptchat
#k12prchat
In reply to @TanyaVest
DukesBrian
Apr 5 @ 8:18 PM EDT
A3-Meeting with different business community members. We will have quarterly meetings discussing education and business
#suptchat
drronakaufmann
Apr 5 @ 8:18 PM EDT
Involve all stakeholder groups...even if just in the capacity of remessaging. Draw them in w/specific student-focused content.
#suptchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
AdamBrownEDU
Apr 5 @ 8:18 PM EDT
A3. Twitter, Voxer, etc. are the cheapest and easiest ways to promote your message.
#suptchat
DrSchmittSuper
Apr 5 @ 8:18 PM EDT
Managing a variety of social media and visibility helps extendthe districts presence. Supers have to be seen in person & digitally
#suptchat
tjentz
Apr 5 @ 8:18 PM EDT
A3: Get out into the community and meet people where they are at - and tell them your story
#k12prchat
#suptchat
JeannieSung
Apr 5 @ 8:18 PM EDT
@npolyak
thanks so much! btw can’t wait to get my hands on your new book!!!
@UnlearningLead
#suptchat
In reply to @mikelubelfeld, @npolyak, @UnlearningLead
JenniRabenau
Apr 5 @ 8:18 PM EDT
The best!
#suptchat
#k12prchat
jonbartelt
Apr 5 @ 8:17 PM EDT
A3: I use Twitter 2 get information out - but my fav tactic is face 2 face opps using the ears & mouth.
#suptchat
#K12PRchat
LukeFrancois
Apr 5 @ 8:18 PM EDT
A3 Build personal relationships and establish trust locally then expand globally. Share your success - link to data
#suptchat
#k12prchat
TPreisler
Apr 5 @ 8:18 PM EDT
A3: social media with Facebook, twitter. Newspaper articles 2x/month. Radio show. District newsletter & need to expand that area.
#suptchat
npolyak
- Moderator
Apr 5 @ 8:18 PM EDT
I love this
@DukesBrian
- we are all part of the same community!
#suptchat
#k12prchat
DukesBrian
Apr 5 @ 8:18 PM EDT
A3-Meeting with different business community members. We will have quarterly meetings discussing education and business
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:19 PM EDT
Friends, don't neglect to include the "other" hashtag in your posts tonight...
#k12prchat
#suptchat
suptchurchill
Apr 5 @ 8:19 PM EDT
Nothing beats face 2 face!
#suptchat
jonbartelt
Apr 5 @ 8:17 PM EDT
A3: I use Twitter 2 get information out - but my fav tactic is face 2 face opps using the ears & mouth.
#suptchat
#K12PRchat
lauren_dill
Apr 5 @ 8:19 PM EDT
A3: Co-hosted events with city, youth sports associations, other partnerships with influential organizations; must show value add
#suptchat
BBDaneDell
Apr 5 @ 8:19 PM EDT
Understand what those outside of your
#edcommunity
value, where they are, what they do. Make it important to them.
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:19 PM EDT
Your forgot tweeting…. LOL ;)
#suptchat
#k12prchat
MCUSDSupe
Apr 5 @ 8:18 PM EDT
Shaking hands and kissing babies - the Eitner way. 🙂
In reply to @Jay_Eitner
mcronk4875
Apr 5 @ 8:19 PM EDT
I extend my reach thru professional assn. like
@mosprapros
,
@NSPRA
, PRSA. Engaging in social media ops such as
#suptchat
and
#k12prchat
DorreenDembski
Apr 5 @ 8:19 PM EDT
A3: Invite advisory groups to help to solve problems Face-to-face still important for bldg relationships
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:19 PM EDT
A3: we must build bridges to special interest groups and those opposing public education; we support ALL students
#k12prchat
#suptchat
jillianaykens
Apr 5 @ 8:19 PM EDT
A3: Push the information out; don't make them search. Social, traditional, whatever it takes. Relationships are key
#K12PRchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:19 PM EDT
Sorry :)
#K12PRCHAT
#suptchat
In reply to @kevinsmith_tcnc
lesleybruinton
Apr 5 @ 8:19 PM EDT
A3. We need to train, empower schools to tell their stories. This allows district PR to focus on core mission.
#k12prchat
#suptchat
1DanLawson
Apr 5 @ 8:19 PM EDT
A3b Twitter is a " go to" digital log...shows Supt out and about with kids and T's
#suptchat
JBeshansky
Apr 5 @ 8:19 PM EDT
A3: Honestly, we meet people where they are: Social media! Boosting a post is an inexpensive way to expand reach!
#suptchat
#k12prchat
dhiggs116
Apr 5 @ 8:19 PM EDT
A3 - Taking the word to the streets via events, social media and community functions
#suptchat
beverly_mackay
Apr 5 @ 8:19 PM EDT
Expanding beyond your community? This whole twitter experience is changing our world!
#suptchat
#spreadyourstory
MsClaraGalan
Apr 5 @ 8:19 PM EDT
A3 Get the message/branding out beyond your district by sending educators to larger conferences like
@isteconnects
#suptchat
#k12prchat
tjentz
Apr 5 @ 8:19 PM EDT
@kmagette
He speaks your language :)
#embracesocialmedia
#k12prchat
#suptchat
JeffThake
Apr 5 @ 8:17 PM EDT
A3: EMBRACE social media! This empowers you to tell the story the way it is meant to be told.
#suptchat
HillaryCWright
Apr 5 @ 8:19 PM EDT
Agreed. I am always in contact with colleagues in other districts for insight.
#k12prchat
#suptchat
MsClaraGalan
Apr 5 @ 8:17 PM EDT
A3 Also, collaborate with other school districts (even international) for a larger network/
#PLN
of your message 2/2
#k12prchat
#suptchat
Dan_Cox
Apr 5 @ 8:19 PM EDT
A1: Speaking of PR & telling our stories, there is no time like the present.
#suptchat
#fundthestandards
cateked
Apr 5 @ 8:19 PM EDT
With supt support to collect data, strategic, creative & FUN communication makes connections!
#k12prchat
#suptchat
https://t.co/EInMFyRLaz
MCUSDSupe
Apr 5 @ 8:16 PM EDT
A3: Continue to find where people are receiving info - and meet them there. Naive to think they are going to come to me
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:20 PM EDT
A3: Use Tweetdeck and create a list of journalists in your area. Regularly monitor, interact, and share relevant stories.
#suptchat
stephensonmused
Apr 5 @ 8:20 PM EDT
A3: Not a district-leader yet, so I'm learning a lot from your answers! In my program, texting Ss/Ps via
@RemindHQ
is great!
#suptchat
LukeFrancois
Apr 5 @ 8:20 PM EDT
A3 Community survey of satisfaction and engagement through PR tells story to other districts on the fence using data.
#suptchat
#k12prchat
RSJeffery
Apr 5 @ 8:20 PM EDT
Scott from PA. A little late, but better late than never. Seeing good stuff so far.
#suptchat
Jay_Eitner
Apr 5 @ 8:20 PM EDT
A3) I also seek out my community “enemies”. Making a B-line right to them and talking to them changes the landscape.
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:20 PM EDT
A3. It is about mutual understanding and mutual respect.
#k12prchat
#suptchat
JulieThannum
Apr 5 @ 8:19 PM EDT
A3: we must build bridges to special interest groups and those opposing public education; we support ALL students
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:21 PM EDT
A3: Create Saved Audience in Facebook of local journalists. Write PR or blogs and boost to journalist for $1 a day.
#suptchat
MCUSDSupe
Apr 5 @ 8:21 PM EDT
Branding - we must have the courage to use this word. Our schools have a brand. We have a personal brand. Embrace it!
#suptchat
MsClaraGalan
Apr 5 @ 8:19 PM EDT
A3 Get the message/branding out beyond your district by sending educators to larger conferences like
@isteconnects
#suptchat
#k12prchat
TPreisler
Apr 5 @ 8:21 PM EDT
Focused & comprehensive role.
#suptchat
https://t.co/2Z66lQx01r
MCUSDSupe
Apr 5 @ 8:16 PM EDT
Agreed. It must be a priority and it CANNOT be the Supes job alone.
#suptchat
#k12prchat
DrSchmittSuper
Apr 5 @ 8:14 PM EDT
A2: Small school supers must use build a culture of promotion in order to manage all of the districts public relations
#suptchat
LisaSink
Apr 5 @ 8:21 PM EDT
Add value to others; listen to/help community, civic, nonprofit, business groups first; then ask for support later.
#k12prchat
#suptchat
RSJeffery
Apr 5 @ 8:21 PM EDT
I try not to miss opps to collab with you guys. Awesome stuff
#suptchat
In reply to @mikelubelfeld
NBJaworski
Apr 5 @ 8:21 PM EDT
A3: Guest post with not just other ed programs in community, but influential parents, and small biz.
#suptchat
jonbartelt
Apr 5 @ 8:21 PM EDT
A3.2: A nice brand-driven lapel pin doesn't hurt.
#suptchat
#k12prchat
TanyaVest
Apr 5 @ 8:21 PM EDT
Keep engaging with
#suptchat
lots of valuable information and years of experience
stephensonmused
Apr 5 @ 8:20 PM EDT
A3: Not a district-leader yet, so I'm learning a lot from your answers! In my program, texting Ss/Ps via
@RemindHQ
is great!
#suptchat
JeffThake
Apr 5 @ 8:21 PM EDT
Google forms on Facebook to survey stakeholders has been effective in Amboy, IL.
#suptchat
In reply to @LukeFrancois, @JWPBulldog
MsClaraGalan
Apr 5 @ 8:21 PM EDT
+1 to
@RemindHQ
! Simple and efficient way to reach all parents, students, and teachers
#suptchat
#k12prchat
In reply to @stephensonmused, @RemindHQ, @RemindHQ
DorreenDembski
Apr 5 @ 8:21 PM EDT
A3: Invite community members into schools and also go to them ... whatever it takes.
#k12prchat
#suptchat
ericajchandler
Apr 5 @ 8:21 PM EDT
A3 Be more than snow days & test scores. Showcase Ss, Ts, unique opps for kids. Show why community *should* care
#k12prchat
#suptchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
MrDuerwaechter
Apr 5 @ 8:22 PM EDT
A2: Innovative & courageous strats. action based on the art & the science of education, kids 1st like
@jillianaykens
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:22 PM EDT
Aww Shucks!
#suptchat
In reply to @RSJeffery, @mikelubelfeld
Nikonboy1
Apr 5 @ 8:22 PM EDT
Q3: Bring them to you.
https://t.co/ZnWONOYJBk
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:22 PM EDT
A3) Running scared, hiding, or dodging enemies does nothing but make you look foolish. You NEED to get your story out.
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:22 PM EDT
Will do! Thank you for the encouragement!
#suptchat
In reply to @TanyaVest
memayer21
Apr 5 @ 8:22 PM EDT
A3-empower our students, staff, parents and community to tell the stories
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:22 PM EDT
Cannot forget importance of professional development and allowing our
#schoolpr
folks to network and get ideas
#k12prchat
#suptchat
@NSPRA
JenniRabenau
Apr 5 @ 8:22 PM EDT
"Keep your friends close and your enemies closer....."
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:20 PM EDT
A3) I also seek out my community “enemies”. Making a B-line right to them and talking to them changes the landscape.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
TPreisler
Apr 5 @ 8:22 PM EDT
Love this idea.
#TCU2905
#suptchat
https://t.co/R3J2m713gL
kat_goyette
Apr 5 @ 8:16 PM EDT
A3: Develop & share district hashtag. Encourage students & parents to share what they love about their district via social media.
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:22 PM EDT
#K12Prchat
#suptchat
cateked
Apr 5 @ 8:21 PM EDT
In
#engage109
,
@mikelubelfeld
& I love our annual visits to senior center and Farmer's Market booth.
https://t.co/lpKwJVmED6
mikelubelfeld
- Moderator
Apr 5 @ 8:16 PM EDT
A3
#suptchat
#k12prchat
use of social media - visits to community and civic groups - national communications, write for journals, share
BSSDSupt
Apr 5 @ 8:22 PM EDT
Shane from PA just joining
#suptchat
JWPBulldog
Apr 5 @ 8:22 PM EDT
A4P1: W/our size, we are all communication professionals. We add all staff (if wanted) as FB admin which posts to other sites.
#suptchat
MarciShepard
Apr 5 @ 8:22 PM EDT
A3: Our classified staff live right in our community. They need to know & personally connect to the vision. They are our voice!
#suptchat
Cindyjowarner
Apr 5 @ 8:22 PM EDT
A:3 Rearch and evaluation! Find out who wants to know what and through what channels?
#suptchat
#K12PRchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
drgoffney
Apr 5 @ 8:22 PM EDT
LaTonya, Lufkin ISD Supt from Texas! Late but glad to be here!
#suptchat
NBJaworski
Apr 5 @ 8:22 PM EDT
Wow! Beating pizza. Must be rocking :)
#suptchat
In reply to @npolyak, @mikelubelfeld
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Or on the fence of investing in
#schoolpr
#suptchat
#k12prchat
LukeFrancois
Apr 5 @ 8:20 PM EDT
A3 Community survey of satisfaction and engagement through PR tells story to other districts on the fence using data.
#suptchat
#k12prchat
SupfromYup
Apr 5 @ 8:22 PM EDT
Almost as late as R Scott. John Prescott Michigan
#suptchat
supt564
Apr 5 @ 8:22 PM EDT
Brad from Thief River Falls, MN. First time here and just trying to keep up!
#SuptChat
Jay_Eitner
Apr 5 @ 8:22 PM EDT
A4) The more insights and input, the better. This is why I surround myself with people much smarter than me.
#suptchat
#k12prchat
suptchurchill
Apr 5 @ 8:22 PM EDT
Hi all, Ben from sunny SoCal. I'll be primarily lurking tonight.
#suptchat
npolyak
- Moderator
Apr 5 @ 8:22 PM EDT
Hey Shane - great to see you sir!
#suptchat
In reply to @BSSDSupt
polonerd
Apr 5 @ 8:22 PM EDT
Hey
#SuptChat
Please join
@MaineSchoolTech
& me for
#1to1techat
at 9PM ET Discussing how standardized testing interacts w/ your 1:1 program
TanyaVest
Apr 5 @ 8:23 PM EDT
A4 A PR expert understands audiences & can provide message clarity & consistency to avoid conflict in communications
#suptchat
#K12PRchat
MCUSDSupe
Apr 5 @ 8:23 PM EDT
A4: A steady focus on understanding how something will be received is NOT spin - it is proactive leadership
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:23 PM EDT
#suptchat
#k12prchat
A4 depth of perspective, knowledge/skill in communications, focus on messaging, questions, focus, clarification
DrBTroop
Apr 5 @ 8:23 PM EDT
A4 Representing the non-education interpretation, thus improving effectiveness and relationship w/public
#suptchat
#k12prchat
JoshuaTSauer
Apr 5 @ 8:23 PM EDT
A3) In-kind support. Open doors for a few community events. Support the non-school community, they'll return the favor.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
JWPBulldog
Apr 5 @ 8:23 PM EDT
A4P2: More hands make for light work. Include all in the communications work. That will ensure maximum communication. Trust!
#SuptChat
Rockshot_Joelle
Apr 5 @ 8:23 PM EDT
A4: I hope I am able to look at issues through a different lens, representing many diverse stakeholder views.
#suptchat
#k12prchat
memayer21
Apr 5 @ 8:23 PM EDT
Great point often overlooked...go into the community, not just having them come to us
#suptchat
#k12prchat
In reply to @DorreenDembski
tjentz
Apr 5 @ 8:23 PM EDT
YES! ALL OF THIS! HALLELUJAH!
#k12prchat
#suptchat
JulieThannum
Apr 5 @ 8:22 PM EDT
Cannot forget importance of professional development and allowing our
#schoolpr
folks to network and get ideas
#k12prchat
#suptchat
@NSPRA
andreagribble
Apr 5 @ 8:23 PM EDT
A3 - Late to the party, but I'm catching up on the great stuff! We love including businesses in telling our story.
#k12prchat
#suptchat
JeffThake
Apr 5 @ 8:23 PM EDT
My students and staff tell our personalized learning story better than I could've imagined.
#suptchat
In reply to @memayer21
bharris0410
Apr 5 @ 8:23 PM EDT
Absolutely! Your brand is recognized from those on the outside looking in. Websites, social media, app, media etc.
#k12prchat
#suptchat
MCUSDSupe
Apr 5 @ 8:21 PM EDT
Branding - we must have the courage to use this word. Our schools have a brand. We have a personal brand. Embrace it!
#suptchat
MsClaraGalan
Apr 5 @ 8:19 PM EDT
A3 Get the message/branding out beyond your district by sending educators to larger conferences like
@isteconnects
#suptchat
#k12prchat
RSJeffery
Apr 5 @ 8:23 PM EDT
Just wish I was closer...geographically
#suptchat
In reply to @npolyak, @mikelubelfeld
kevinsmith_tcnc
Apr 5 @ 8:23 PM EDT
A4
#SchoolPR
pros are trained to
#listenlistenlisten
before speaking. Huge strength/need for district leadership team.
#k12prchat
#suptchat
Cindyjowarner
Apr 5 @ 8:23 PM EDT
Yes!! Exactly!!
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 8:19 PM EDT
Understand what those outside of your
#edcommunity
value, where they are, what they do. Make it important to them.
#suptchat
#k12prchat
dhiggs116
Apr 5 @ 8:23 PM EDT
A4: as one of 40+'administrators in my district it creates more laser focus and continuity of messaging and communication
#suptchat
npolyak
- Moderator
Apr 5 @ 8:24 PM EDT
A4: When some school admin are handling situations, it can help to have someone primarily thinking about communication.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:24 PM EDT
A4: I hope I also add value to admin team that public doesn't see--behind closed door counsel is vital to success.
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:24 PM EDT
A4: I believe that many times they are not educators & bring a different, outside, almost corporate viewpoint to the table.
#suptchat
sarahwelch0613
Apr 5 @ 8:24 PM EDT
A3: Support prof. dvlmpt. opportunities @ intermediate units, museums, etc. Gives staff chance 2 tell district's story.
#suptchat
#K12PRChat
NewsBoss
Apr 5 @ 8:24 PM EDT
A4: Every decision is a messaging decision- internal and external- too often overlooked or assumed people will get it.
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
KyleThompson643
Apr 5 @ 8:24 PM EDT
A4: It's an added professional who will likely think of what you haven't thought of.
#suptchat
#k12PRchat
JulieThannum
Apr 5 @ 8:24 PM EDT
I cannot NOT speak up - imperative you have your
#schoolpr
staffer at decision table BEFORE crisis happens
#k12prchat
#suptchat
@NSPRA
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
SupfromYup
Apr 5 @ 8:24 PM EDT
In small districts FBook becomes entertainment.
#suptchat
Jay_Eitner
Apr 5 @ 8:24 PM EDT
A4) It’s also essential to have ONE VOICE thats speaks FOR the District that is consistent in delivering information.
#suptchat
#k12prchat
jonbartelt
Apr 5 @ 8:24 PM EDT
A4: Helps with focusing the messages and keeping everyone on point with the messages. Uses K.I.S.S. method.
#suptchat
#K12PRchat
LukeFrancois
Apr 5 @ 8:24 PM EDT
A4 Value comes f/ looking through matter w/ a different lens. Perspective from other than a principal grounds team
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
EdTechMack
Apr 5 @ 8:24 PM EDT
Districts need to invest & recognize the role brand plays in the success of your district and its reputation.
#k12prchat
#suptchat
MCUSDSupe
Apr 5 @ 8:21 PM EDT
Branding - we must have the courage to use this word. Our schools have a brand. We have a personal brand. Embrace it!
#suptchat
MsClaraGalan
Apr 5 @ 8:19 PM EDT
A3 Get the message/branding out beyond your district by sending educators to larger conferences like
@isteconnects
#suptchat
#k12prchat
drgoffney
Apr 5 @ 8:24 PM EDT
This is very true,
#suptchat
!
kevinsmith_tcnc
Apr 5 @ 8:23 PM EDT
A4
#SchoolPR
pros are trained to
#listenlistenlisten
before speaking. Huge strength/need for district leadership team.
#k12prchat
#suptchat
TPreisler
Apr 5 @ 8:24 PM EDT
Definitely! Our
#TCU2905
classified staff are awesome, make a difference , & are heard in our communities.
#suptchat
https://t.co/szx0iyXb1L
MarciShepard
Apr 5 @ 8:22 PM EDT
A3: Our classified staff live right in our community. They need to know & personally connect to the vision. They are our voice!
#suptchat
karensmith_0808
Apr 5 @ 8:24 PM EDT
A4 Just by being there. Call myself the "yes, but" person - bring diff perspective to tabl and outside edu speak land
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
NBJaworski
Apr 5 @ 8:24 PM EDT
Yes, definitely have to be visible in the community.
#suptchat
In reply to @Jay_Eitner
DrSchmittSuper
Apr 5 @ 8:25 PM EDT
A4: Supers must model collaboration and shares strengths thru regional collaboration around communication strategies and resources
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:25 PM EDT
A4 I love seeing answers about
#schoolpr
thinking outside the box. At times this can be seen wrongly as a negative...
#k12prchat
#suptchat
Kmbordonaro
Apr 5 @ 8:25 PM EDT
A4:having someone who lives & breathes communication as their focus prevents it from being an afterthought.
#suptchat
BBDaneDell
Apr 5 @ 8:25 PM EDT
A4: Communications can be the voice of the community. Bring a perspective on how decisions will be perceived & received
#suptchat
#k12prchat
JenniRabenau
Apr 5 @ 8:25 PM EDT
Consistency is pinnacle.... and repetition!
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:24 PM EDT
A4) It’s also essential to have ONE VOICE thats speaks FOR the District that is consistent in delivering information.
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:25 PM EDT
A4. I hope my super sees that I bring a different viewpoint - as a parent would. (Remember your audience!)
#k12prchat
#suptchat
JeffThake
Apr 5 @ 8:25 PM EDT
A4: As leaders, we need to recognize and EMBRACE the fact that we have people in our schools who tell our story better than us.
#suptchat
drronakaufmann
Apr 5 @ 8:25 PM EDT
Work calls...will check back later. Thanks, all!
#suptchat
BSSDSupt
Apr 5 @ 8:25 PM EDT
A4. They can listen to the message through the lens of "how/when can we best share" like the "closer" role in baseball!
#SuptChat
jonbartelt
Apr 5 @ 8:25 PM EDT
Not this K.I.S.S. method ...
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
MCUSDSupe
Apr 5 @ 8:26 PM EDT
A5: Ignoring social media as the preeminent means of communication for a school = fool-hearty -Meet them where they are
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:26 PM EDT
F2F is great, but the reach is very low when you consider time(money) invested. Social amplifies greatly.
#suptchat
In reply to @jonbartelt
ericajchandler
Apr 5 @ 8:26 PM EDT
A4
#schoolpr
pro brings ALL perspectives & voices to table. We may ask tough Qs, but better at the table than on TV!
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
npolyak
- Moderator
Apr 5 @ 8:26 PM EDT
Thanks for stopping in Rona! Have a great night.
#suptchat
#k12prchat
drronakaufmann
Apr 5 @ 8:25 PM EDT
Work calls...will check back later. Thanks, all!
#suptchat
EdTechMack
Apr 5 @ 8:26 PM EDT
...and think about 3 months down the road after a decision is made to predict what might result. Right,
@JulieThannum
?
#k12prchat
#suptchat
In reply to @npolyak, @JulieThannum
NBJaworski
Apr 5 @ 8:26 PM EDT
A3: Host an EdCamp!
#suptchat
andreagribble
Apr 5 @ 8:26 PM EDT
A4 - It's vital to have that communications mindset at the table. The Supt has so many things to manage.
#suptchat
#k12prchat
SupfromYup
Apr 5 @ 8:26 PM EDT
Could someone RT the ?S
#suptchat
RSJeffery
Apr 5 @ 8:26 PM EDT
A4. My district is not big enough for Comm dept, but I would expect them to provide all perspectives, from all stakeholder groups.
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:26 PM EDT
Yes, perceived AND received. And how to communicate next... The strength of
#schoolpr
#professionals
.
#k12prchat
#suptchat
In reply to @BBDaneDell
jillianaykens
Apr 5 @ 8:26 PM EDT
A4: We listen, examine from many angles, and always avoid the worst-case scenario playing in the back of our heads.
#K12PRchat
#suptchat
cateked
Apr 5 @ 8:26 PM EDT
We can continue tonight's learning in person at
@NSPRA
seminar
#NSPRA2017
- Supts welcome!
#k12prchat
#suptchat
https://t.co/45XTNjBkth
JulieThannum
Apr 5 @ 8:22 PM EDT
Cannot forget importance of professional development and allowing our
#schoolpr
folks to network and get ideas
#k12prchat
#suptchat
@NSPRA
Rockshot_Joelle
Apr 5 @ 8:27 PM EDT
A5: I need more time. Since I'm not getting that, I want to find a way to incorporate more video into our storytelling.
#suptchat
#k12prchat
DrBTroop
Apr 5 @ 8:27 PM EDT
A5 Staying current with the latest Social Media tools while maintaining traditional is an ongoing challenge
#suptchat
#k12prchat
JWPBulldog
Apr 5 @ 8:27 PM EDT
Very true! This process opens amazing doors of communication!
#suptchat
NBJaworski
Apr 5 @ 8:26 PM EDT
A3: Host an EdCamp!
#suptchat
jpgoldman
Apr 5 @ 8:27 PM EDT
Q3: Excellent strategies for leaders (w/ ideas from some on this chat) in monthly Social Media column in AASA's magazine
@AASAmag
#suptchat
DorreenDembski
Apr 5 @ 8:27 PM EDT
So true! During situations, school PR people can add a diff perspective. Help to look at situations from all angles.
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:24 PM EDT
A4: When some school admin are handling situations, it can help to have someone primarily thinking about communication.
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:27 PM EDT
Too often
#schoolpr
professionals are brought in after the fire erupts; be proactive and strategic; let them plan!
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 8:25 PM EDT
A4: Communications can be the voice of the community. Bring a perspective on how decisions will be perceived & received
#suptchat
#k12prchat
karensmith_0808
Apr 5 @ 8:27 PM EDT
#k12prchat
#suptchat
In reply to @JulieThannum, @NSPRA
Jay_Eitner
Apr 5 @ 8:27 PM EDT
a5) Cognizance of knowing WHERE your communication strengths r AND knowing what is ‘trendy’. Staying one way = failure.
#suptchat
#k12prchat
Jeff_Zoul
Apr 5 @ 8:27 PM EDT
A4 Ours,
@cateked
, is invaluable. Understands the edu lens, and also offers a different lens that we may not always have
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:27 PM EDT
Here are the questions again
#k12prchat
#suptchat
cateked
Apr 5 @ 7:18 PM EDT
I know YOU won't miss a chance to join the
#k12prchat
#suptchat
party tonight, right
@INSPRABoard
?
NBJaworski
Apr 5 @ 8:27 PM EDT
No way, Facebook is the cheapest and has the most users in almost any community.
#suptchat
In reply to @AdamBrownEDU
MarciShepard
Apr 5 @ 8:27 PM EDT
A4:On leadership team they are part of building the vision, so all comms are connected to the vision & messages are cohesive.
#suptchat
NewsBoss
Apr 5 @ 8:27 PM EDT
Comm. person must be willing to the be voice of differing opinion! See it from all angles.
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 8:25 PM EDT
A4: Communications can be the voice of the community. Bring a perspective on how decisions will be perceived & received
#suptchat
#k12prchat
sarahwelch0613
Apr 5 @ 8:27 PM EDT
A4: PR pro can provide input as to how a message will be received or interpreted.
#suptchat
#K12PRChat
BBDaneDell
Apr 5 @ 8:27 PM EDT
Communications takes a village now. With anyone being able to communicate that has social media and smartphone.
#suptchat
#k12prchat
BSSDSupt
Apr 5 @ 8:27 PM EDT
A5. Determine the methods in which your community (students, families, teachers) read and gather info
#suptchat
JeffThake
Apr 5 @ 8:27 PM EDT
Q5: In rural America, we're discovering that many of our residents/registered voters do NOT use technology.
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:27 PM EDT
Questions re shared
#suptchat
#k12prchat
jillianaykens
Apr 5 @ 8:27 PM EDT
And our red pens and witty senses of humor don't hurt, right
@MrDuerwaechter
?
#K12PRchat
#suptchat
MCUSDSupe
Apr 5 @ 8:27 PM EDT
A5: Evolved Suoe perspective on branding and marketing being essential job functions- not a peripheral or ignored item
#suptchat
tjentz
Apr 5 @ 8:27 PM EDT
A4: I'll let you know if it ever gets to that point.
#hinthint
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:28 PM EDT
A5: If we are to modernize our PR practices - we must meet our community on the platforms where they get their info.
#suptchat
#k12prchat
TanyaVest
Apr 5 @ 8:28 PM EDT
A5 PR experts in social media and keeping up with what is new & changing and an expert with technology
#suptchat
#K12PRchat
MCUSDSupe
Apr 5 @ 8:28 PM EDT
A5: Have a strategy and a goal - What story are you trying to tell? Random Press Releases and photo ops do not cut it
#K12PRChat
#suptchat
Cindyjowarner
Apr 5 @ 8:28 PM EDT
A:4 PR folks see things through a different lens. We are here to assist leaders by bringing a different perspective.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
MrDuerwaechter
Apr 5 @ 8:28 PM EDT
A2: Adds dimension 2 successful decision making. Educators are learning 2 think communication earlier in the process.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:28 PM EDT
Super blogs are good. Great to have a PR person that amplifies through social though. Super doesn't have time.
#suptchat
In reply to @DrSchmittSuper
AdamBrownEDU
Apr 5 @ 8:28 PM EDT
A4. It allows a different lens in the division's approach towards delivering its message. It is a filter on perception
#suptchat
RSJeffery
Apr 5 @ 8:28 PM EDT
A4.1) To ensure the district message was delivered in a way, so that the perceived message equalled the intent.
#suptchat
bharris0410
Apr 5 @ 8:28 PM EDT
They listen, create, deliver, and manage an aligned message to all stakeholders. Wow that's a big task!
#k12prchat
#suptchat
#schoolpr
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
JoshuaTSauer
Apr 5 @ 8:28 PM EDT
A4) Conscious reasoning = underused. PR pros generally have a great understanding of mood in community.
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
kevinsmith_tcnc
Apr 5 @ 8:28 PM EDT
A4 What is needed most is nurturing 2-way communication by any means necessary. Never too much input. NEVER. EVER.
#k12prchat
#suptchat
DRescigno
Apr 5 @ 8:28 PM EDT
Amazing to see the turnout
@mikelubelfeld
&
@npolyak
get for
#suptchat
! District leaders need to join this great chat. Still going now.
mikelubelfeld
- Moderator
Apr 5 @ 8:15 PM EDT
15 minutes in and we have Canada, China, and 21 US states represented - INTERNATIONAL CHAT! Thank you -
#suptchat
#k12prchat
karensmith_0808
Apr 5 @ 8:28 PM EDT
One of my biggest strengths is being a parent in my district. Easier to become the audience.
#k12prchat
#suptchat
In reply to @lesleybruinton
DukesBrian
Apr 5 @ 8:28 PM EDT
A5-Finding where ppl are at to hear the message. Every community hears the msg in a slightly different place. Know your community
#suptchat
1DanLawson
Apr 5 @ 8:28 PM EDT
A4
#suptchat
jonbartelt
Apr 5 @ 8:28 PM EDT
A5: Getting the community more connected to social media while creating more opportunities for visits and dialogue.
#suptchat
#K12PRchat
mikelubelfeld
- Moderator
Apr 5 @ 8:28 PM EDT
Jay, thank you for your outstanding leadership and communication! Social Media column is my first to read!
#suptchat
#k12prchat
jpgoldman
Apr 5 @ 8:27 PM EDT
Q3: Excellent strategies for leaders (w/ ideas from some on this chat) in monthly Social Media column in AASA's magazine
@AASAmag
#suptchat
DrBTroop
Apr 5 @ 8:29 PM EDT
A5 the “changing demands” are really “added demands” because the old vehicles still exist.
#NotPaperlessYet
#suptchat
#k12prchat
MrDuerwaechter
Apr 5 @ 8:29 PM EDT
A4: Adds dimension 2 successful decision making. Educators are learning 2 think communication earlier in the process.
#suptchat
#k12prchat
JeffThake
Apr 5 @ 8:29 PM EDT
Culture trumps EVERYTHING!
#suptchat
npolyak
- Moderator
Apr 5 @ 8:29 PM EDT
Always the 1st Wed of the month - the more the merrier!
#suptchat
@mikelubelfeld
DRescigno
Apr 5 @ 8:28 PM EDT
Amazing to see the turnout
@mikelubelfeld
&
@npolyak
get for
#suptchat
! District leaders need to join this great chat. Still going now.
mikelubelfeld
- Moderator
Apr 5 @ 8:15 PM EDT
15 minutes in and we have Canada, China, and 21 US states represented - INTERNATIONAL CHAT! Thank you -
#suptchat
#k12prchat
JWPBulldog
Apr 5 @ 8:29 PM EDT
A5: Modernize includes SM platforms and other online venues. However, not all folks have this access. We still need snail mail...
#suptchat
justindevore
Apr 5 @ 8:29 PM EDT
A4 Do all
#k12prchat
pros sit in on leadership team meetings?
#k12prchat
#suptchat
MCUSDSupe
Apr 5 @ 8:29 PM EDT
The myriad of auto corrects that come from me trying to say "Supe" never ceases to amaze me.
#suptchat
NBJaworski
Apr 5 @ 8:29 PM EDT
Just met with a school district that had 25% of major program funding come from corporate support in area. It's worth it.
#suptchat
In reply to @andreagribble
MsClaraGalan
Apr 5 @ 8:29 PM EDT
Amen!
#suptchat
#k12prchat
In reply to @JeffThake
jillianaykens
Apr 5 @ 8:29 PM EDT
Q5: While social is a must, we can't forget the basics. Modernize, but still build relationships
#K12PRchat
#suptchat
lesleybruinton
Apr 5 @ 8:29 PM EDT
It can make a PR pro's job more challenging to craft a response if a super keeps cards close to the vest.
#lockstep
#k12prchat
#suptchat
JulieThannum
Apr 5 @ 8:27 PM EDT
Too often
#schoolpr
professionals are brought in after the fire erupts; be proactive and strategic; let them plan!
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 8:25 PM EDT
A4: Communications can be the voice of the community. Bring a perspective on how decisions will be perceived & received
#suptchat
#k12prchat
kevinsmith_tcnc
Apr 5 @ 8:29 PM EDT
Try A5 :-) Biggest need is to nurture 2-way communication by any means necessary. Never too much input. NEVER. EVER.
#k12prchat
#suptchat
JudyPaolucci
Apr 5 @ 8:29 PM EDT
A5 Time is needed to be more systematic, rather than random, with public relations.
#suptchat
LukeFrancois
Apr 5 @ 8:29 PM EDT
A5 Adaptability. Continuously moving 2 multiple targets. FB,Twitter,Insta just the start. Gotta keep moving to latest!
#suptchat
#k12prchat
beverly_mackay
Apr 5 @ 8:29 PM EDT
A5: Provide education to the public about communication vehicles the schools are using. Everyone benefits
#suptchat
NewsBoss
Apr 5 @ 8:29 PM EDT
A5: Stop asking how we did it in the past, shed ineffective products & evolve into social world!
#tellyourownstory
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
TPreisler
Apr 5 @ 8:29 PM EDT
#suptchat
https://t.co/k2rqocuDJj
TPreisler
Apr 5 @ 8:28 PM EDT
If we don't tell our story, no one else will. We owe it 2 our community 2 let them know all they can be proud of.
https://t.co/gzS4QBSqF5
jonbartelt
Apr 5 @ 8:30 PM EDT
Oh heck YEAH!
#suptchat
#K12PRchat
jillianaykens
Apr 5 @ 8:29 PM EDT
Q5: While social is a must, we can't forget the basics. Modernize, but still build relationships
#K12PRchat
#suptchat
DorreenDembski
Apr 5 @ 8:30 PM EDT
A5: Ongoing professional development! Also, take a look outside of school PR for emerging PR trends
#k12prchat
#suptchat
RSJeffery
Apr 5 @ 8:30 PM EDT
A5) Keep a barometer of the current tools being used by stakeholder grps. Will need to deliver message in several formats.
#suptchat
JulieThannum
Apr 5 @ 8:30 PM EDT
A5: we need empowerment from bosses, budgets to carry out strategies, professional development & emerging technologies
#k12prchat
#suptchat
cateked
Apr 5 @ 8:30 PM EDT
Ohh, good idea. A time machine is modern! Where can I get one?
#k12prchat
#suptchat
In reply to @Rockshot_Joelle
justindevore
Apr 5 @ 8:30 PM EDT
If I’m going to be part of the crash landing, I would like to be part of the takeoff.
#k12prchat
#suptchat
In reply to @JulieThannum
dianedfrost
Apr 5 @ 8:30 PM EDT
Helps me to see comm from the viewpoint of a non-educator. Perspective.
#suptchat
ericajchandler
Apr 5 @ 8:31 PM EDT
We just surveyed our Ps - they want one hub for all district/teacher info. Looking at apps now!
#k12prchat
#suptchat
stephensonmused
Apr 5 @ 8:31 PM EDT
A5: Social media=modernized, yet it is different for constituent groups. Ps - FB, Twitter. Ss - Snapchat, Instagram. All - text.
#suptchat
JenniRabenau
Apr 5 @ 8:31 PM EDT
I attend our cabinet and admin meetings & sit on district's foundation board.
#suptchat
#k12prchat
justindevore
Apr 5 @ 8:29 PM EDT
A4 Do all
#k12prchat
pros sit in on leadership team meetings?
#k12prchat
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:31 PM EDT
#k12prchat
#suptchat
#k12prchat
#suptchat
#k12prchat
DrSchmittSuper
Apr 5 @ 8:31 PM EDT
Differentiation of modes of communication is essential. Ask yourself how all stakeholders gain access to the messages
#redundancy
#suptchat
andreagribble
Apr 5 @ 8:31 PM EDT
A4 - the
#schoolpr
pros that I've met are the best in the biz - having them on the team is critical.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:31 PM EDT
A4: Knowledge of tools, how to amplify, how to test. Few understand the radical digital shift.
https://t.co/zu2o68VBVt
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:31 PM EDT
You are welcome every month for
#suptchat
In reply to @HillaryCWright
BBDaneDell
Apr 5 @ 8:31 PM EDT
Communications need to be shorter to be modern. Nobody reads a page of information anymore. Twitter length or bust.
#suptchat
#k12prchat
ericajchandler
Apr 5 @ 8:31 PM EDT
A5: We just surveyed our Ps - they want one hub for all district/teacher info. Looking at apps now!
#k12prchat
#suptchat
BeaMaldo310
Apr 5 @ 8:32 PM EDT
This is key
@RSJeffery
We have to go where our customers are
#suptchat
#k12prchat
RSJeffery
Apr 5 @ 8:30 PM EDT
A5) Keep a barometer of the current tools being used by stakeholder grps. Will need to deliver message in several formats.
#suptchat
JenniRabenau
Apr 5 @ 8:32 PM EDT
You NEED to be part of the takeoff!
#suptchat
#k12prchat
In reply to @justindevore, @JulieThannum
JWPBulldog
Apr 5 @ 8:32 PM EDT
Solid answer! We need to model personalization through our communication protocols.
#suptchat
DrSchmittSuper
Apr 5 @ 8:31 PM EDT
Differentiation of modes of communication is essential. Ask yourself how all stakeholders gain access to the messages
#redundancy
#suptchat
npolyak
- Moderator
Apr 5 @ 8:32 PM EDT
Hey
@cateked
- Try
@redbox
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:32 PM EDT
Fastest 30 minutes of the month! Thank you
#K12PrChat
co hosts!
#suptchat
appreciates you
TheProblemBot
Apr 5 @ 8:32 PM EDT
#suptchat
Palace of public are out after nerve agent says Partys Māori seat MPs and compassion not dead Syrian
dianedfrost
Apr 5 @ 8:32 PM EDT
Absolutely!
#suptchat
In reply to @justindevore
tjentz
Apr 5 @ 8:32 PM EDT
A5: More support (time, finances, etc.) to network with my amazing
#schoolpr
colleagues. Best way to learn.
#k12prchat
#suptchat
bharris0410
Apr 5 @ 8:32 PM EDT
Yes! 50 twitter posts w/ a short video instead of reading article with same content.
@FoxNews
@CNN
modeling this.
#suptchat
#k12prchat
RSJeffery
Apr 5 @ 8:30 PM EDT
A5) Keep a barometer of the current tools being used by stakeholder grps. Will need to deliver message in several formats.
#suptchat
sarahwelch0613
Apr 5 @ 8:32 PM EDT
A5: Tools to make video production easier and more professional. Willingness from staff to be recorded, too.
#suptchat
#K12PRChat
MsClaraGalan
Apr 5 @ 8:33 PM EDT
Agreed! Multiple ways reaching stake holders WHERE they are Email,LMS, Google Classroom(Ss), Soc. Media,Texts/
@remindhq
#k12prchat
#suptchat
In reply to @kevinsmith_tcnc, @RemindHQ
JenniRabenau
Apr 5 @ 8:33 PM EDT
Shorter.... consistent.... and repetitive!!!
#suptchat
#k12prchat
BBDaneDell
Apr 5 @ 8:31 PM EDT
Communications need to be shorter to be modern. Nobody reads a page of information anymore. Twitter length or bust.
#suptchat
#k12prchat
NewsBoss
Apr 5 @ 8:33 PM EDT
Attend cabinet as well. If you are not at the table, you are not heard until it is too late!
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:31 PM EDT
I attend our cabinet and admin meetings & sit on district's foundation board.
#suptchat
#k12prchat
justindevore
Apr 5 @ 8:29 PM EDT
A4 Do all
#k12prchat
pros sit in on leadership team meetings?
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:33 PM EDT
What do you mean?
#suptchat
In reply to @SupfromYup
kevinsmith_tcnc
Apr 5 @ 8:33 PM EDT
A5 Communications have to be targeted, customized, and heard. E.g. mentioning friends/neighbors when
#tweeting
! :-)
#k12prchat
#suptchat
JoshuaTSauer
Apr 5 @ 8:33 PM EDT
A5) Tools and empowerment to meet the needs of millennial desire for instant gratification. Myself included.
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
JulieThannum
Apr 5 @ 8:33 PM EDT
Great stuff right here! 👏🏻😜
#k12prchat
#suptchat
justindevore
Apr 5 @ 8:30 PM EDT
If I’m going to be part of the crash landing, I would like to be part of the takeoff.
#k12prchat
#suptchat
In reply to @JulieThannum
Cindyjowarner
Apr 5 @ 8:33 PM EDT
A:5 For me, it is professional development on things like video which aren't in my skill set, but so necessary today!
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
TPreisler
Apr 5 @ 8:33 PM EDT
Looking for most effective ways to reach our important residents who don't have students in our schools.
#suptchat
https://t.co/Q3D3OMOogO
DrSchmittSuper
Apr 5 @ 8:31 PM EDT
Differentiation of modes of communication is essential. Ask yourself how all stakeholders gain access to the messages
#redundancy
#suptchat
NBJaworski
Apr 5 @ 8:33 PM EDT
Very helpful to not have conflicting messages on different channels or platforms.
#suptchat
In reply to @Jay_Eitner
JenniRabenau
Apr 5 @ 8:33 PM EDT
Indeed!!! It's a team!!!
#suptchat
#k12prchat
In reply to @NewsBoss
Nikonboy1
Apr 5 @ 8:34 PM EDT
Q5: Diverse comm staff: age, background, skills, etc
#suptchat
#k12prchat
dhiggs116
Apr 5 @ 8:34 PM EDT
A5: modernize by meeting families where they are at with the basics. i.e. - do we tweet in multiple languages as districts?
#suptchat
karensmith_0808
Apr 5 @ 8:34 PM EDT
Justin, I may just borrow this! Imitation is sincerest form of flattery, right?! 👍🏻
#k12prchat
#suptchat
In reply to @justindevore, @JulieThannum
cpoole27
Apr 5 @ 8:34 PM EDT
New Podcast Episode. 3 Ways to Increase Student Engagement! Thought I'd share
https://t.co/DBDz7Jl5Fn
#suptchat
memayer21
Apr 5 @ 8:34 PM EDT
A5-further and ongoing training and a dedicated position would be nice!
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:34 PM EDT
HEADS UP: Repeating myself (not to be weird) but include the "other" chat tonight... we all want to hear all of it!
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:34 PM EDT
Concise videos that tell stories!
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
MarciShepard
Apr 5 @ 8:34 PM EDT
A5: We need to increase sudent voice and student-created/told stories!
#suptchat
#k12PRchat
DrSchmittSuper
Apr 5 @ 8:34 PM EDT
A school YouTube page is a must and a person + students committed to sharing the districts message, events, mission and story
#suptchat
JoshuaTSauer
Apr 5 @ 8:34 PM EDT
A5b) A seat at the table.
#k12prchat
#suptchat
stephensonmused
Apr 5 @ 8:35 PM EDT
Thanks to all who made me feel welcomed in my first
#suptchat
and thank you to the moderators!
JWPBulldog
Apr 5 @ 8:35 PM EDT
We've done this through a high quality district-wide newsletter. It gains outstanding approval from all constituents.
#suptchat
In reply to @TPreisler
NBJaworski
Apr 5 @ 8:35 PM EDT
Yes, the usual rule of people needing to see something 7 times before they truly get it/remember it.
#suptchat
In reply to @JenniRabenau
Joesanfelippofc
Apr 5 @ 8:35 PM EDT
A5: It's not abt the tool...it's abt supporting a culture is sharing. Tools change...stories still need to be amplified
#k12prchat
#suptchat
sarahwelch0613
Apr 5 @ 8:35 PM EDT
A5: Also, more teachers, admin and staff willing to embrace social media (responsibly).
#suptchat
#K12PRChat
lesleybruinton
Apr 5 @ 8:35 PM EDT
A5 PR pros can do more than plan parties, make fliers, post to FB, take photos. PR is considered a management function.
#k12prchat
#suptchat
Z_Pearce
Apr 5 @ 8:35 PM EDT
. Using multiple comm channels to address various stakeholders. Build audience and expectation as part of comm plan
#suptchat
#k12prchat
In reply to @mikelubelfeld
npolyak
- Moderator
Apr 5 @ 8:36 PM EDT
Q6: What role do your students or staff members have in the district's PR efforts?
#suptchat
#K12PRchat
cateked
Apr 5 @ 8:36 PM EDT
A good leader not only accepts differing opinions, he or she seeks them out.
#k12prchat
#suptchat
In reply to @NewsBoss
jonbartelt
Apr 5 @ 8:36 PM EDT
A6: They are the PR dept. in many ways in D13: genuine love of learning and achievement shared with the shrinking world
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:36 PM EDT
I wanted to thank all of my fellow Supts for sticking with me during foolishness - it paid off :)
https://t.co/pDBZgul490
#suptchat
NBJaworski
Apr 5 @ 8:36 PM EDT
Exactly. They're talking about you there, so if you're absent, the narrative develops without you.
#suptchat
In reply to @MCUSDSupe
JenniRabenau
Apr 5 @ 8:36 PM EDT
We have a student representative sit on our Board of Education!
#suptchat
#k12prchat
MarciShepard
Apr 5 @ 8:34 PM EDT
A5: We need to increase sudent voice and student-created/told stories!
#suptchat
#k12PRchat
LukeFrancois
Apr 5 @ 8:36 PM EDT
A5 Do play or should play? All should tell story but be honest-teachers teach and students learn. PR has 2 tell story
#suptchat
#k12prchat
Joesanfelippofc
Apr 5 @ 8:36 PM EDT
A5: It's not abt the tool...it's abt supporting a culture of sharing. Tools change...stories still need to be amplified
#k12prchat
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:36 PM EDT
A6 Student/staff voice, photos, story, feelings, redux are
#everything
for
#schoolpr
. I rely on them 110% every day.
#k12prchat
#suptchat
jonbartelt
Apr 5 @ 8:36 PM EDT
This is awesome!
#suptchat
#K12PRchat
cateked
Apr 5 @ 8:36 PM EDT
A good leader not only accepts differing opinions, he or she seeks them out.
#k12prchat
#suptchat
In reply to @NewsBoss
BeaMaldo310
Apr 5 @ 8:36 PM EDT
A6: S's & Staff are key! They share the message daily with personal interactions, email, twitter, text, FB, etc...
#suptchat
#k12prchat
TanyaVest
Apr 5 @ 8:36 PM EDT
Welcome, I did my first one last month and now hooked
#suptchat
#k12prchat
stephensonmused
Apr 5 @ 8:35 PM EDT
Thanks to all who made me feel welcomed in my first
#suptchat
and thank you to the moderators!
andreagribble
Apr 5 @ 8:36 PM EDT
A5 - We love to think the service we provide schools with social media helps reduce the stress.
#shamelessplug
#K12PrChat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:26 PM EDT
Q5: What is needed to modernize your public relations to meet changing demands?
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:36 PM EDT
Yes!!!!
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:35 PM EDT
A5 PR pros can do more than plan parties, make fliers, post to FB, take photos. PR is considered a management function.
#k12prchat
#suptchat
beverly_mackay
Apr 5 @ 8:36 PM EDT
A5: A changing mindset is needed to modernize public relations all the way around. Stakeholders need to refresh their thinking.
#suptchat
Jay_Eitner
Apr 5 @ 8:36 PM EDT
A6) Students are THE most critical part of telling your district story today. If they are not IGing / snapping / FBing… why?
#suptchat
cateked
Apr 5 @ 8:36 PM EDT
With infographics!
#k12prchat
#suptchat
https://t.co/jqn6QZ85fM
BBDaneDell
Apr 5 @ 8:31 PM EDT
Communications need to be shorter to be modern. Nobody reads a page of information anymore. Twitter length or bust.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:36 PM EDT
Disagree. Depends on platform and value of content. I see 2,000 word blogs with 50% read rates when info is good.
#suptchat
In reply to @BBDaneDell
Rockshot_Joelle
Apr 5 @ 8:37 PM EDT
A6: Staff submit content of daily happenings. I work with students to teach proper SM skills.
#suptchat
#k12prchat
DrBTroop
Apr 5 @ 8:37 PM EDT
A6 They tell the story & share success from their perspective via Twitter
@GoMountsStudent
@GoEHSMounts
@EIMSMounts
#suptchat
#k12prchat
MCUSDSupe
Apr 5 @ 8:37 PM EDT
A6: The answer = NEVER enough. Kids are the lifeblood of all schools and if we do not empower them we are missing out
#K12PRChat
#suptchat
HillaryCWright
Apr 5 @ 8:37 PM EDT
YES! Thank you!
#k12prchat
#suptchat
lesleybruinton
Apr 5 @ 8:35 PM EDT
A5 PR pros can do more than plan parties, make fliers, post to FB, take photos. PR is considered a management function.
#k12prchat
#suptchat
primerleader
Apr 5 @ 8:37 PM EDT
Via
@stevefarber
#edadmin
#cpchat
#suptchat
Extreme Leadership BBQ
https://t.co/D9AnuVF6Ph
RSJeffery
Apr 5 @ 8:37 PM EDT
A5.1) Need to repeat messages a few times. Local TV comm xpert (stakeholder) said "need to say the message 3x before its heard".
#suptchat
MCUSDSupe
Apr 5 @ 8:37 PM EDT
This!!
#suptchat
Joesanfelippofc
Apr 5 @ 8:36 PM EDT
A5: It's not abt the tool...it's abt supporting a culture of sharing. Tools change...stories still need to be amplified
#k12prchat
#suptchat
EdTechMack
Apr 5 @ 8:37 PM EDT
And don't rely on tools pumping out identical messages. Must customize to ea audience. FB fans don't = Twitter fans.
#k12prchat
#suptchat
In reply to @RSJeffery
jonbartelt
Apr 5 @ 8:37 PM EDT
Well played!
#suptchat
#k12prchat
In reply to @Joesanfelippofc
Cindyjowarner
Apr 5 @ 8:37 PM EDT
Preach girl!
#k12prchat
#suptchat
lesleybruinton
Apr 5 @ 8:35 PM EDT
A5 PR pros can do more than plan parties, make fliers, post to FB, take photos. PR is considered a management function.
#k12prchat
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:37 PM EDT
A6 ctd The district story is THEIR story. Students/staff are subject, actors, first audience. Schools love a challenge.
#k12prchat
#suptchat
MsClaraGalan
Apr 5 @ 8:37 PM EDT
Yes! The same goes with teaching. There isn't a "silver bullet" tool-it has to be based in pedagogy & learning outcomes
#k12prchat
#suptchat
In reply to @Joesanfelippofc
faltysd
Apr 5 @ 8:37 PM EDT
They're the best spokespeople we have. Must include them.
#k12prchat
#suptchat
In reply to @npolyak
lesleybruinton
Apr 5 @ 8:37 PM EDT
A6. Students and staff can help us shout from the rooftops the great things happening from the frontlines.
#k12prchat
#suptchat
Z_Pearce
Apr 5 @ 8:37 PM EDT
We believe that too! Our firm costs less than internal. Save money high quality
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:28 PM EDT
Super blogs are good. Great to have a PR person that amplifies through social though. Super doesn't have time.
#suptchat
In reply to @DrSchmittSuper
bharris0410
Apr 5 @ 8:37 PM EDT
Check out
@AlfordOnTheGo
@AikenPublicSch
rebranding work and
@RPS_Schools
. Their schools & district branding is solid
#k12prchat
#suptchat
In reply to @JBeshansky, @OSD135, @AlfordOnTheGo, @AikenPublicSch, @RPS_Schools
DrBTroop
Apr 5 @ 8:38 PM EDT
A6 They help promote initiative campaigns on twitter like
#BecomingEASD
on growth mindset
#suptchat
#k12prchat
TanyaVest
Apr 5 @ 8:38 PM EDT
A6 Ss & staff play huge role they carry message home each day of what's happening; positive, open relations is the key
#suptchat
#K12PRchat
Rockshot_Joelle
Apr 5 @ 8:38 PM EDT
A6: Staff & students are big brand ambassadors & need to be on ground floor of school pr-Make sure they are in the loop
#suptchat
#k12prchat
Jay_Eitner
Apr 5 @ 8:38 PM EDT
I agree with you, Nick. Nothing stinks more than wasting time on something that people aren’t reading / absorbing.
#suptchat
NBJaworski
Apr 5 @ 8:36 PM EDT
Disagree. Depends on platform and value of content. I see 2,000 word blogs with 50% read rates when info is good.
#suptchat
In reply to @BBDaneDell
BBDaneDell
Apr 5 @ 8:38 PM EDT
Staff members & students are the most believable voices. They also carry the emotional voice. They MUST be leveraged
#suptchat
#k12prchat
1DanLawson
Apr 5 @ 8:38 PM EDT
A5 Transparency Timeliness Technology Truth
#suptchat
NBJaworski
Apr 5 @ 8:38 PM EDT
Video production with just a camera phone is actually enough these days. Though upping quality can help.
#suptchat
In reply to @sarahwelch0613
kevinsmith_tcnc
Apr 5 @ 8:38 PM EDT
A6 ctd No bigger joy than seeing staff/students I coached shine thru their own
#schoolpr
machines, my hands free!
#k12prchat
#suptchat
dhiggs116
Apr 5 @ 8:38 PM EDT
A6: They play critical role. Teachers and students "authenticate" the message and weigh in on level of customer service
#suptchat
LukeFrancois
Apr 5 @ 8:38 PM EDT
A5 Key is students & teachers tell story using tools already embedded. Not extra plate but dishwasher 4 current plates
#suptchat
#k12prchat
david_____0
Apr 5 @ 8:38 PM EDT
A6. We have 2 student workers (employed by the district) who are a part of our team. Great resources to have!
#K12PRCHat
#SuptChat
AdamBrownEDU
Apr 5 @ 8:38 PM EDT
A6. It is important to capture the impact you make on your students. Champion the celebration happening within the district
#suptchat
JWPBulldog
Apr 5 @ 8:38 PM EDT
A6: They are key. They all have access to
#ISD2835
. They all contribute to Facebook and our snail mail high quality newsletter.
#suptchat
JenniRabenau
Apr 5 @ 8:38 PM EDT
This......
#suptchat
#k12prchat
kevinsmith_tcnc
Apr 5 @ 8:37 PM EDT
A6 ctd The district story is THEIR story. Students/staff are subject, actors, first audience. Schools love a challenge.
#k12prchat
#suptchat
tjentz
Apr 5 @ 8:38 PM EDT
A6: Staff = district Communications Committee. Students = Educational Enhancement Team/Youth Commission meetings
#k12prchat
#suptchat
JeffThake
Apr 5 @ 8:38 PM EDT
Q6: When leading change, the victory lies in the ability to shift from TELLING to SHOWING your story. Kids in spotlight.
#suptchat
Z_Pearce
Apr 5 @ 8:38 PM EDT
Absolutely. Comm Plan should be in place
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:24 PM EDT
A4: When some school admin are handling situations, it can help to have someone primarily thinking about communication.
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:38 PM EDT
Yep. And what have you PR pros ever done with all those pictures?!?
#nuthin
#k12prchat
#suptchat
bsnicol2
Apr 5 @ 8:37 PM EDT
I am good at, and enjoy, none of these things. These are tasks. They come with the job. But my value is between my ears.
In reply to @lesleybruinton
HarvardMrClark
Apr 5 @ 8:38 PM EDT
A5: Short form videos that feature student voices with positive narratives. Content that connects to the community.
#suptchat
#K12Prchat
karensmith_0808
Apr 5 @ 8:38 PM EDT
A6 We have weekly news feature hosted by Ss showcasing learning & Sa trustees who we use whenever we can
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:36 PM EDT
Q6: What role do your students or staff members have in the district's PR efforts?
#suptchat
#K12PRchat
BeaMaldo310
Apr 5 @ 8:38 PM EDT
Q3: Check our
@iengageberwyn
EdTech Conf to see how you can leverage tech to engage your community
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:39 PM EDT
Absolutely key!
#suptchat
MarciShepard
Apr 5 @ 8:34 PM EDT
A5: We need to increase sudent voice and student-created/told stories!
#suptchat
#k12PRchat
RSJeffery
Apr 5 @ 8:39 PM EDT
A6) Unfortunately, no formal role. Informally, they retweet, like, & share messages through social media. Need to formalize this.
#suptchat
JWPBulldog
Apr 5 @ 8:39 PM EDT
@gingerpdesigns
is the contact. Solid!
#suptchat
#mnmasa
In reply to @TPreisler, @gingerpdesigns
jillianaykens
Apr 5 @ 8:39 PM EDT
A6: Staff and students are key ... without them there is no story to tell. And if they tell it, I'll share it.
#K12PRchat
#suptchat
DukesBrian
Apr 5 @ 8:39 PM EDT
A6-Ss and Ts have most powerful voice in the district. We could always do more of it.
#suptchat
Jay_Eitner
Apr 5 @ 8:39 PM EDT
A6) Just like some have student techs fixing tech in your school, why not have student storytellers too?
#suptchat
#k12prchat
MrDuerwaechter
Apr 5 @ 8:39 PM EDT
A5: Differentiate the "how" know and meet the school-community where they are... focus on kids success
#suptchat
#k12prchat
Joesanfelippofc
Apr 5 @ 8:39 PM EDT
A6: Always remember...they ARE the story. Ss and Ts are the reason we tell the story. They need to be celebrated.
#k12prchat
#suptchat
JulieThannum
Apr 5 @ 8:39 PM EDT
Q6: we have a
#schoolpr
internship program and students work right beside us in communicating for
@Carrollisd
#k12prchat
#suptchat
JoshuaTSauer
Apr 5 @ 8:39 PM EDT
A6) They're everything! They're the eyes, ears, voices, and subjects of every beautiful story we tell.
#k12prchat
#suptchat
EduGladiators
Apr 5 @ 8:39 PM EDT
💯Let's talk gifted!
#EduGladiators
takes a deep dive w/Accelerated Learning!
#FLEDchat
#edbeat
#ProdChat
#suptchat
#currichat
#miched
BBDaneDell
Apr 5 @ 8:39 PM EDT
If staff and students are telling the district story, then you have a serious problem. It's like cognitive dissonance
#suptchat
#k12prchat
MarciShepard
Apr 5 @ 8:39 PM EDT
A6: We have a shared hashtag where we show college-, careers- & life-ready in action using
#OrtingReady
. Don't dilute the message.
#suptchat
LukeFrancois
Apr 5 @ 8:39 PM EDT
A6 Do play or should play? All should tell story but be honest-teachers teach and students learn. PR has 2 tell story
#suptchat
#k12prchat
JudyPaolucci
Apr 5 @ 8:39 PM EDT
A6 All admin use Twitter & retweet good news. Schools & district all use monthly newsletters & keep webpage updated.
#suptchat
BBDaneDell
Apr 5 @ 8:40 PM EDT
Always with infographics, cause we like picture books.
#suptchat
#k12prchat
In reply to @cateked
Cindyjowarner
Apr 5 @ 8:40 PM EDT
A:6 I am organizing a SM Ambassadors group. I also have a lot of input from staff who serve on my Strategic comm team.
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:36 PM EDT
Q6: What role do your students or staff members have in the district's PR efforts?
#suptchat
#K12PRchat
NBJaworski
Apr 5 @ 8:40 PM EDT
A6: The more Ss are involved the better. They're the ones that can also truly get the word out.
#suptchat
mjjohnson1216
Apr 5 @ 8:40 PM EDT
A6. This idea keeps students/classrooms in forefront. Ss arrive home and families already know what they have been doing all day!
#suptchat
LukeFrancois
Apr 5 @ 8:40 PM EDT
A6 Key is students & teachers tell story using tools already embedded. Not extra plate but dishwasher 4 current plates
#suptchat
#k12prchat
LisaSink
Apr 5 @ 8:40 PM EDT
It's all about connection and emotion - and student stories provide it in droves.
#k12prchat
#suptchat
BeaMaldo310
Apr 5 @ 8:40 PM EDT
Hola Matt! Glad to connect w/ you!
#suptchat
In reply to @memayer21
MsClaraGalan
Apr 5 @ 8:40 PM EDT
Well said!
#k12prchat
#suptchat
In reply to @LisaSink
JeffThake
Apr 5 @ 8:40 PM EDT
We have high school STUDENTS who upgraded AND administer our district website. They're also on our district Tech Committee
#suptchat
In reply to @Jay_Eitner
bobby__dodd
Apr 5 @ 8:40 PM EDT
Join
#ohedchat
at 9 PM (EST) as
@Jacki_prati
&
@pernilleripp
discuss relationships
#suptchat
#OHIOUGALA
JenniRabenau
Apr 5 @ 8:41 PM EDT
additionally..... video journalism students can tell stories in their own words and views!
#suptchat
#k12prchat
HarvardMrClark
Apr 5 @ 8:38 PM EDT
A5: Short form videos that feature student voices with positive narratives. Content that connects to the community.
#suptchat
#K12Prchat
Z_Pearce
Apr 5 @ 8:41 PM EDT
Value 2 foresee perception among others & if district can't afford internal person, we're ready to work w/ them 4 less
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:22 PM EDT
Question 4:
#suptchat
#K12PRchat
kevinsmith_tcnc
Apr 5 @ 8:41 PM EDT
A6 Want to see it work? Search
#bmsdc17
on
#twitter
#instagram
#tagboard
& see how Ts/Ss embrace telling their story!
#k12prchat
#suptchat
VQuattlebaum
Apr 5 @ 8:41 PM EDT
#k12prchat
#suptchat
Great conversation! Always a pleasure to interact w/others fighting the good fight of communication and transparency.
BSSDSupt
Apr 5 @ 8:41 PM EDT
A6. Every student and staff member are PR facilitators both intentionally and unintentionally by their actions
#suptchat
andreagribble
Apr 5 @ 8:41 PM EDT
A6 - Grab stories from entire community too with a success button like this:
https://t.co/JFYh27TCP1
#suptchat
#k12prchat
dhiggs116
Apr 5 @ 8:41 PM EDT
@mikelubelfeld
- Hello my friend! Good to be here tonight!
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:19 PM EDT
Hey Dave!
In reply to @dhiggs116
faltysd
Apr 5 @ 8:41 PM EDT
Social media makes their participation so much quicker and simpler. Really opens up the dialogue.
#k12prchat
#suptchat
In reply to @npolyak
NBJaworski
Apr 5 @ 8:41 PM EDT
Always a challenge. Key 1) Quality content. Key 2) Boost through social and email to notify community.
#suptchat
In reply to @Jay_Eitner
JenniRabenau
Apr 5 @ 8:41 PM EDT
There's a key word.... EMOTION!
#suptchat
#k12prchat
LisaSink
Apr 5 @ 8:40 PM EDT
It's all about connection and emotion - and student stories provide it in droves.
#k12prchat
#suptchat
DorreenDembski
Apr 5 @ 8:41 PM EDT
A7: Wrking w/a district to establish a staff "communication liaison" at each bldg for boots on the ground perspective
#k12prchat
#suptchat
jillianaykens
Apr 5 @ 8:41 PM EDT
A6.2: Students and staff are the 1st to share with those outside our walls. They tell our story without even trying
#K12PRchat
#suptchat
JeremyDBond
Apr 5 @ 8:41 PM EDT
How so?
#k12prchat
#suptchat
In reply to @BBDaneDell
stephensonmused
Apr 5 @ 8:41 PM EDT
A6: Each school in our district has a PR rep. Ts can submit press releases. Ss follow the district's Twitter feed & like/mention.
#suptchat
JulieThannum
Apr 5 @ 8:41 PM EDT
Happy to send you more information!
#suptchat
#k12prchat
In reply to @MCUSDSupe, @Carrollisd
MCUSDSupe
Apr 5 @ 8:42 PM EDT
May be my favorite post of the chat. Brilliant.
#suptchat
#k12prchat
BSSDSupt
Apr 5 @ 8:41 PM EDT
A6. Every student and staff member are PR facilitators both intentionally and unintentionally by their actions
#suptchat
RSJeffery
Apr 5 @ 8:42 PM EDT
You too Brian!
#suptchat
In reply to @DrBTroop
MsClaraGalan
Apr 5 @ 8:42 PM EDT
Signing off a bit early - will catch the hashtags later! Great learnings tonight thank you for sharing!
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:42 PM EDT
👍🏻 you know where to find me!
@NSPRA
@Carrollisd
#suptchat
#k12prchat
In reply to @mychalfrost, @Carrollisd, @NSPRA, @Carrollisd
1DanLawson
Apr 5 @ 8:43 PM EDT
Truth! Both our BEST and WORST press is internal...folks buy into their credibility and access.
#suptchat
BSSDSupt
Apr 5 @ 8:41 PM EDT
A6. Every student and staff member are PR facilitators both intentionally and unintentionally by their actions
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
DorreenDembski
Apr 5 @ 8:43 PM EDT
A6: Wrking w/a district to establish a staff "communication liaison" at each bldg for boots on the ground perspective
#k12prchat
#suptchat
JWPBulldog
Apr 5 @ 8:43 PM EDT
A7: Simply put...over communicate with tact and awareness of community culture.
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:43 PM EDT
A7 The other side, what you don't want to hear... That's what lurks outside each door in
#schoolpr
. Embrace & use it!
#k12prchat
#suptchat
RSJeffery
Apr 5 @ 8:43 PM EDT
#suptchat
Trending!
karensmith_0808
Apr 5 @ 8:43 PM EDT
A6 Also ha e bi-monthly blog with staff submissions - work in progress. Also promote staff pers blogs via SOME
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:36 PM EDT
Q6: What role do your students or staff members have in the district's PR efforts?
#suptchat
#K12PRchat
stephensonmused
Apr 5 @ 8:43 PM EDT
Not out yet! Embarrassed to say that I thought it was a 30 minute chat. Bonus time!
#suptchat
BeaMaldo310
Apr 5 @ 8:43 PM EDT
A7: As an aspiring supt - keep the tips coming!
#suptchat
#k12prchat
Cindyjowarner
Apr 5 @ 8:43 PM EDT
A:6 Each of our 31 schools does a PR/Marketing plan that includes stakeholders, messages, and planned comm channels.
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:36 PM EDT
Q6: What role do your students or staff members have in the district's PR efforts?
#suptchat
#K12PRchat
NBJaworski
Apr 5 @ 8:43 PM EDT
Twitter is all about the headline. Gotta split test out different headlines to see what drives clicks. Using analytics is key.
#suptchat
In reply to @BBDaneDell
Jeff_Zoul
Apr 5 @ 8:43 PM EDT
This.
#suptchat
#k12prchat
BSSDSupt
Apr 5 @ 8:41 PM EDT
A6. Every student and staff member are PR facilitators both intentionally and unintentionally by their actions
#suptchat
DrSchmittSuper
Apr 5 @ 8:43 PM EDT
A6: Encourage and empower all stakeholders especially students to share the districts story using all media. Digital and print
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
This is perfect - a success button!
#k12prchat
#suptchat
https://t.co/XogKC3bLfU
andreagribble
Apr 5 @ 8:41 PM EDT
A6 - Grab stories from entire community too with a success button like this:
https://t.co/JFYh27TCP1
#suptchat
#k12prchat
MrDuerwaechter
Apr 5 @ 8:43 PM EDT
A6: They are the "WHY"
#k12prchat
#suptchat
bharris0410
Apr 5 @ 8:43 PM EDT
A6: Ts and Ss attitude bleeds over into the community. Church, sports, etc. You really need them singing your song.
#suptchat
# k12prchat
LukeFrancois
Apr 5 @ 8:43 PM EDT
A7 Don't underestimate the importance of doing communications well. Start by securing a good PR Director.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:43 PM EDT
Once you've figured out the headline, then check the content time-on-page in google analytics or use Medium for read rates.
#suptchat
In reply to @BBDaneDell
DrBTroop
Apr 5 @ 8:44 PM EDT
A7 post what you present publicly, repeat and repeat the message! Think multiple methods & singular purpose/theme
#suptchat
#k12prchat
MCUSDSupe
Apr 5 @ 8:44 PM EDT
A7: There is no such thing as OVER-communicating
#suptchat
#K12PRChat
mikelubelfeld
- Moderator
Apr 5 @ 8:44 PM EDT
A7
#suptchat
#k12prchat
communicate honestly, openly, clearly, frequently, succinctly, when you think you made your point, communicate more
UnlearningLead
Apr 5 @ 8:44 PM EDT
Ch 4 about leadership lessons from
#suptchat
In what ways are you engaging in new methods of learning to model the way for your organization
MCUSDSupe
Apr 5 @ 8:44 PM EDT
A7: Someone is already telling your story (formally or informally) - you may as well be telling it too
#suptchat
#K12PRChat
Rockshot_Joelle
Apr 5 @ 8:44 PM EDT
A7: Invest in school pr. Communication doesn't just happen. It takes time and resources. You can't do it alone.
#suptchat
#k12prchat
jonbartelt
Apr 5 @ 8:44 PM EDT
A7: B out in front of d message, stay true 2 organization's core values, represent your learning team w/ humble pride.
#suptchat
#k12prchat
LisaSink
Apr 5 @ 8:44 PM EDT
Let's involve our digital natives, for sure!
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:41 PM EDT
additionally..... video journalism students can tell stories in their own words and views!
#suptchat
#k12prchat
HarvardMrClark
Apr 5 @ 8:38 PM EDT
A5: Short form videos that feature student voices with positive narratives. Content that connects to the community.
#suptchat
#K12Prchat
NBJaworski
Apr 5 @ 8:44 PM EDT
This is all where the Comms person comes in, using data to make decisions and drive results.
#suptchat
In reply to @BBDaneDell
_y23li
Apr 5 @ 8:44 PM EDT
Derek Jeter
#PeriodicMusic
Marshawn Lynch
#suptchat
#pugchat
#kywx
Tanner Roark Dustin Johnson
https://t.co/hm4pf1dpb2
JenniRabenau
Apr 5 @ 8:44 PM EDT
awesome idea!
#suptchat
#k12prchat
DorreenDembski
Apr 5 @ 8:43 PM EDT
A6: Wrking w/a district to establish a staff "communication liaison" at each bldg for boots on the ground perspective
#k12prchat
#suptchat
JudyPaolucci
Apr 5 @ 8:44 PM EDT
A7 commit to regular communication. People need to know when to expect newsletter, blog posts, etc.
#suptchat
JeffThake
Apr 5 @ 8:44 PM EDT
A7: Find out what works best for communications in your district and DO IT.
#suptchat
lesleybruinton
Apr 5 @ 8:44 PM EDT
Good luck on your pursuit. You should connect with
@NSPRA
and/or the state affiliate.
#k12prchat
#suptchat
In reply to @BeaMaldo310, @NSPRA
stephensonmused
Apr 5 @ 8:44 PM EDT
I am in this boat, so I'm eager to see your answers.
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
JulieThannum
Apr 5 @ 8:44 PM EDT
A7: make communications a priority from day 1; hire a PR pro if you are able; join
@NSPRA
; be truthful and engaging!
#k12prchat
#suptchat
MCUSDSupe
Apr 5 @ 8:45 PM EDT
A7: Build your brand as an individual and as a district leader - schools should be unique and attractive -
#suptchat
#K12PRChat
TanyaVest
Apr 5 @ 8:45 PM EDT
A7 Provide access to what is happening at school, use social media positively, be visible & protect your integrity
#suptchat
#K12Prchat
Rockshot_Joelle
Apr 5 @ 8:45 PM EDT
A7: Build genuine face to face relationships. Means more than any social media ever could.
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:45 PM EDT
A7: I would tell new supts that the School Board should always hear the story from you first!
#suptchat
#k12prchat
TPreisler
Apr 5 @ 8:45 PM EDT
So very true.
#suptchat
#k12prchat
We all need to be aware of the message we send.
#TCU2905
https://t.co/NOUDp3Sgte
BSSDSupt
Apr 5 @ 8:41 PM EDT
A6. Every student and staff member are PR facilitators both intentionally and unintentionally by their actions
#suptchat
DorreenDembski
Apr 5 @ 8:45 PM EDT
A7: Keep a sustained focus Don’t pick random acts of PR/communication. Stay steady and strategic
#k12prchat
#suptchat
#k12prchat
#suptchat
LisaSink
Apr 5 @ 8:45 PM EDT
Right! So we best also be monitoring their social media discussions about the district... I know as a reporter I did!
#k12prchat
#suptchat
jillianaykens
Apr 5 @ 8:41 PM EDT
A6.2: Students and staff are the 1st to share with those outside our walls. They tell our story without even trying
#K12PRchat
#suptchat
Nikonboy1
Apr 5 @ 8:45 PM EDT
Q7: The schools belong to the people so listen to them. We just get to help run them for a time
#k12prchat
#suptchat
JoshuaTSauer
Apr 5 @ 8:45 PM EDT
If you're here to promote your private PR business. ⬅️⬅️
#k12prchat
#suptchat
karensmith_0808
Apr 5 @ 8:45 PM EDT
A7 Always consult comms/pr. Always. We'll tell you if we're not needed & you're good to go.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:45 PM EDT
The entire district is a team!
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:44 PM EDT
A7: Invest in school pr. Communication doesn't just happen. It takes time and resources. You can't do it alone.
#suptchat
#k12prchat
JeremyDBond
Apr 5 @ 8:45 PM EDT
An odd trend, since 50 Twitter posts may take more effort than a short narrative. Something about the bite-size chunks.
#k12prchat
#suptchat
In reply to @bharris0410, @FoxNews, @CNN
MCUSDSupe
Apr 5 @ 8:45 PM EDT
Is this a new book? I have never heard of it? Anyone know who wrote it?
#suptchat
UnlearningLead
Apr 5 @ 8:44 PM EDT
Ch 4 about leadership lessons from
#suptchat
In what ways are you engaging in new methods of learning to model the way for your organization
Jay_Eitner
Apr 5 @ 8:45 PM EDT
A7) Find your haters. Talk to them often. Embrace them. Kill em’ with kindness. They will help you succeed more than you think.
#suptchat
Z_Pearce
Apr 5 @ 8:45 PM EDT
Communications plan should further mission of district and create buy-in from stakeholders
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:04 PM EDT
Q1: What is the purpose of public relations in school districts?
#suptchat
#K12PRchat
dhiggs116
Apr 5 @ 8:45 PM EDT
A7: Read "The Unlearning Leader" & attend the IASA aspiring supt conference to learn from Mike & Nick.
#suptchat
jillianaykens
Apr 5 @ 8:46 PM EDT
Yes. This. And this again.
#k12prchat
#suptchat
mikelubelfeld
- Moderator
Apr 5 @ 8:44 PM EDT
A7
#suptchat
#k12prchat
communicate honestly, openly, clearly, frequently, succinctly, when you think you made your point, communicate more
NBJaworski
Apr 5 @ 8:46 PM EDT
Yes, different platforms operate completely differently both function-wise and culture-wise. Mass post tools don't work well.
#suptchat
In reply to @EdTechMack, @RSJeffery
DrSchmittSuper
Apr 5 @ 8:46 PM EDT
A7: communicate, communicate, refresh & repeat.
#SOCO
#suptchat
AdamBrownEDU
Apr 5 @ 8:46 PM EDT
A7. As an aspiring supt, love the advice being given on this one
#suptchat
tjentz
Apr 5 @ 8:46 PM EDT
A7: Make
@NSPRA
your BFF. Get a membership. Get informed. Get involved. Down the line, hire a PR expert. Rinse+repeat
#k12prchat
#suptchat
JulieThannum
Apr 5 @ 8:46 PM EDT
A7: lead by example in truth, transparency and trust; set high expectations and follow your core values; be genuine
#k12prchat
#suptchat
cateked
Apr 5 @ 8:46 PM EDT
Great advice...and you secured a great one!
@Rockshot_Joelle
#k12prchat
#suptchat
In reply to @LukeFrancois, @Rockshot_Joelle
JeremyDBond
Apr 5 @ 8:46 PM EDT
Interested to hear what you end up using.
#k12prchat
#suptchat
In reply to @ericajchandler
DorreenDembski
Apr 5 @ 8:46 PM EDT
A7: RACE research analysis communicate evaluate - the formula for effective PR and Comm plans
#nspra
#k12prchat
#suptchat
RSJeffery
Apr 5 @ 8:46 PM EDT
A7) Dont shy away from sharing out controversial decisions. These are what earn your "transparency badge".
#suptchat
JenniRabenau
Apr 5 @ 8:46 PM EDT
Add your communications/PR director to that thought, too!
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:45 PM EDT
A7: I would tell new supts that the School Board should always hear the story from you first!
#suptchat
#k12prchat
1DanLawson
Apr 5 @ 8:47 PM EDT
A7 as supt you are the parent of that org: be proud, be open and SHARE, LOT'S. Likewise, stakeholders interested:Listen to improve
#suptchat
karensmith_0808
Apr 5 @ 8:47 PM EDT
Love love this. We ask for this but the button makes it so easy!
#k12prchat
#suptchat
In reply to @andreagribble
Joesanfelippofc
Apr 5 @ 8:47 PM EDT
A7: In the absence of knowledge people make up their own. If they don't see you they will decide what you do daily
#suptchat
#K12PRchat
faltysd
Apr 5 @ 8:47 PM EDT
A7: Be visible, be vulnerable, but mostly be fun. Communities want someone who's "real" and enjoys their schools.
#suptchat
#k12prchat
LisaSink
Apr 5 @ 8:47 PM EDT
So true - Consistency is key!
#k12prchat
#suptchat
DorreenDembski
Apr 5 @ 8:45 PM EDT
A7: Keep a sustained focus Don’t pick random acts of PR/communication. Stay steady and strategic
#k12prchat
#suptchat
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:47 PM EDT
Ah yes, agreed!
#suptchat
#k12prchat
In reply to @JenniRabenau
NBJaworski
Apr 5 @ 8:47 PM EDT
Hey Jeremy!
#suptchat
#k12prchat
In reply to @JeremyDBond, @ericajchandler
andreagribble
Apr 5 @ 8:47 PM EDT
A7 - Social media is important tool. Our referendum failed, but check out this FB Live session:
https://t.co/YoS5VK1k55
#suptchat
#k12prchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
MarciShepard
Apr 5 @ 8:47 PM EDT
A7:Know your WHY.It's not enough to share WHAT you're doing. Vision & purpose inspire! Anchor everything to it for a cohesive msg.
#suptchat
NBJaworski
Apr 5 @ 8:47 PM EDT
Good point.
#suptchat
In reply to @RSJeffery
JenniRabenau
Apr 5 @ 8:47 PM EDT
The 3T = truth, transparency, and trust..... a MUST!
#suptchat
#k12prchat
JulieThannum
Apr 5 @ 8:46 PM EDT
A7: lead by example in truth, transparency and trust; set high expectations and follow your core values; be genuine
#k12prchat
#suptchat
BSSDSupt
Apr 5 @ 8:47 PM EDT
A7. Many good ideas but I'll just share that you should t get frustrated when someone says that communication needs to improve
#suptchat
Cindyjowarner
Apr 5 @ 8:47 PM EDT
A:7 Hire a PR pro to help! Districts can no longer afford NOT to have someone strategically planning comm strategies.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
Jay_Eitner
Apr 5 @ 8:47 PM EDT
This includes kissing pigs, eating muskrats, getting color bombed, and taking pies to the face.
#suptchat
faltysd
Apr 5 @ 8:47 PM EDT
A7: Be visible, be vulnerable, but mostly be fun. Communities want someone who's "real" and enjoys their schools.
#suptchat
#k12prchat
ericajchandler
Apr 5 @ 8:48 PM EDT
A7 No matter what you're communicating - good, bad or other- show what it means for your kids. ALWAYS Ss first.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
BSSDSupt
Apr 5 @ 8:48 PM EDT
A7. Part 2 - communicate in multiple ways but someone will always find a new vehicle where they want info
#suptchat
Joesanfelippofc
Apr 5 @ 8:48 PM EDT
A7: No one ever changed the world sending emails. Get out of your office and be with kids. Best time of the day.
#suptchat
#k12prchat
EdTechMack
Apr 5 @ 8:48 PM EDT
YES.
@nspra
is the best resource, best way to "meet" (even virtually) people who have been there day in & day out.
#k12prchat
#suptchat
In reply to @tjentz, @NSPRA, @NSPRA
lesleybruinton
Apr 5 @ 8:48 PM EDT
A7. Allow your PR pro to get to know you. If they were there before you, they will help you see blind spots.
@k12prchat
#suptchat
JohnAhlemeyer
Apr 5 @ 8:48 PM EDT
I'm liking the rinse & repeat :).
#suptchat
tjentz
Apr 5 @ 8:46 PM EDT
A7: Make
@NSPRA
your BFF. Get a membership. Get informed. Get involved. Down the line, hire a PR expert. Rinse+repeat
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:48 PM EDT
Exactly!
#suptchat
In reply to @Joesanfelippofc
jpgoldman
Apr 5 @ 8:49 PM EDT
A7: Follow some excellent supe bloggers. In
@AASAmag
, we excerpt 4-5 monthly in Best of the Blogs. These folks are worth following
#suptchat
primerleader
Apr 5 @ 8:49 PM EDT
Via
@leadchangegroup
#edadmin
#suptchat
#cphat
The Three Rules of Intelligent Restraint
https://t.co/tdOSxXKWSe
BBDaneDell
Apr 5 @ 8:49 PM EDT
For a supt,
@NSPRA
is invaluable to see a different angle & improve. I think of how
@Joesanfelippofc
has done this.
#k12prchat
#suptchat
tjentz
Apr 5 @ 8:46 PM EDT
A7: Make
@NSPRA
your BFF. Get a membership. Get informed. Get involved. Down the line, hire a PR expert. Rinse+repeat
#k12prchat
#suptchat
JenniRabenau
Apr 5 @ 8:49 PM EDT
TRUTH!
#suptchat
#k12prchat
Joesanfelippofc
Apr 5 @ 8:48 PM EDT
A7: No one ever changed the world sending emails. Get out of your office and be with kids. Best time of the day.
#suptchat
#k12prchat
JoshuaTSauer
Apr 5 @ 8:49 PM EDT
A7) Trust your APRs, your pros. Fund profession development
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
Jay_Eitner
Apr 5 @ 8:49 PM EDT
If you don’t possess the KIDS FIRST mindset in the education field, get out. You’re doing damage.
#suptchat
#k12prchat
#stuvoice
ericajchandler
Apr 5 @ 8:48 PM EDT
A7 No matter what you're communicating - good, bad or other- show what it means for your kids. ALWAYS Ss first.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:49 PM EDT
Yes!!!!
#suptchat
#k12prchat
In reply to @ericajchandler
RSJeffery
Apr 5 @ 8:49 PM EDT
A7.1) Share out ALL surveys, whether good or bad. It's critical for stakeholders to know you aren't "burying" the negative
#suptchat
supt564
Apr 5 @ 8:49 PM EDT
Very true!
#suptchat
In reply to @npolyak
jillianaykens
Apr 5 @ 8:49 PM EDT
A7: Be visible. Build trust. And build your tribe with those you trust.
#K12PRchat
#suptchat
JulieThannum
Apr 5 @ 8:49 PM EDT
A7: shadow
@faltysd
and do everything he does; listen, observe, repeat; he's one of the best
#suptchat
#k12prchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
cateked
Apr 5 @ 8:49 PM EDT
YES!
@NSPRA
& chapters like
@INSPRABoard
have much to offer supts and other ed leaders.
#k12prchat
#suptchat
https://t.co/Oohvwi54B8
tjentz
Apr 5 @ 8:46 PM EDT
A7: Make
@NSPRA
your BFF. Get a membership. Get informed. Get involved. Down the line, hire a PR expert. Rinse+repeat
#k12prchat
#suptchat
AVID4College
Apr 5 @ 8:50 PM EDT
Q8: We saw this from
@Myers_Berkowicz
and thought it was perfect for tonight's
#SuptChat
#K12PRChat
topic!
https://t.co/iT5id6lVpc
lesleybruinton
Apr 5 @ 8:50 PM EDT
A7. Know that the PR pro may be the ONLY person in the building who doesn't want to be the Super. 😂
#trustedcounsel
#k12prchat
#suptchat
MCUSDSupe
Apr 5 @ 8:50 PM EDT
No one ever changed the world sending emails would be a great and ironic signature line on emails.
#suptchat
Joesanfelippofc
Apr 5 @ 8:48 PM EDT
A7: No one ever changed the world sending emails. Get out of your office and be with kids. Best time of the day.
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
NBJaworski
Apr 5 @ 8:50 PM EDT
Which district do you live in again? :P
#suptchat
In reply to @Jay_Eitner
Cindyjowarner
Apr 5 @ 8:50 PM EDT
A:7 LISTEN to what your stakeholders are telling you. (2-way) We have TWO ears and ONE set of lips for a reason.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:50 PM EDT
yes!
#suptchat
#k12prchat
In reply to @jillianaykens
Rockshot_Joelle
Apr 5 @ 8:51 PM EDT
A8: Our
#PointerNation
FB page!
https://t.co/o9JbeeQFAY
#suptchat
#k12prchat
JWPBulldog
Apr 5 @ 8:51 PM EDT
Blog:
https://t.co/pNdggGt5o7
FB:
https://t.co/KS9lUqxRJG
Twitter:
https://t.co/lv6myDzH8P
Snapchat: jwpsup
#suptchat
DrBTroop
Apr 5 @ 8:51 PM EDT
A8 Every district media release at
https://t.co/cWD0t4pC3v
#suptchat
#k12prchat
DrBTroop
Apr 5 @ 8:51 PM EDT
A8 Public Presentations website at
https://t.co/vgODwHJA1I
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:51 PM EDT
A8
#suptchat
#K12PRChat
award winning communication videos at
https://t.co/k3QYkeYSiq
kevinsmith_tcnc
Apr 5 @ 8:51 PM EDT
A8 Meet people where they are, e.g. on local radio & podcast all in one:
https://t.co/6XL3H6YVj3
#k12prchat
#suptchat
cateked
Apr 5 @ 8:51 PM EDT
Challenge to supts on the chat: Do this tomorrow & Tweet about it! Tag
#k12prchat
#suptchat
https://t.co/0FGoQj7FKZ
Joesanfelippofc
Apr 5 @ 8:48 PM EDT
A7: No one ever changed the world sending emails. Get out of your office and be with kids. Best time of the day.
#suptchat
#k12prchat
NBJaworski
Apr 5 @ 8:51 PM EDT
Ha!
#suptchat
In reply to @MCUSDSupe
faltysd
Apr 5 @ 8:51 PM EDT
Great thought. Let them be your "coat pullers" too.
#k12prchat
#suptchat
In reply to @lesleybruinton
BeaMaldo310
Apr 5 @ 8:51 PM EDT
A8: Check out
#D100chat
#D100PD
#bsdbiliteracy
#BSD100
#appleteacher
to see how we use hashtags to highlight success
#suptchat
#k12prchat
JeffThake
Apr 5 @ 8:51 PM EDT
A8: Visit the Amboy Community Unit School District #272 Facebook Page. This page SHOWS our Personalized Learning story.
#suptchat
JenniRabenau
Apr 5 @ 8:51 PM EDT
Brilliant! hahaha
#suptchat
#k12prchat
lesleybruinton
Apr 5 @ 8:50 PM EDT
A7. Know that the PR pro may be the ONLY person in the building who doesn't want to be the Super. 😂
#trustedcounsel
#k12prchat
#suptchat
randomawwpics
Apr 5 @ 8:51 PM EDT
#suptchat
Stavenski
Apr 5 @ 8:51 PM EDT
This is true for admins at every level in a school district.
#suptchat
#edchat
Joesanfelippofc
Apr 5 @ 8:47 PM EDT
A7: In the absence of knowledge people make up their own. If they don't see you they will decide what you do daily
#suptchat
#K12PRchat
Rockshot_Joelle
Apr 5 @ 8:52 PM EDT
A8: Some past
@wspra
award winners here:
https://t.co/KeVNpqXf2B
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:52 PM EDT
A8: Here is the Leyden School District Welcome Video from our website:
https://t.co/WpepWjhRI9
#suptchat
#k12prchat
JudyPaolucci
Apr 5 @ 8:52 PM EDT
A8 Thoughtexchange tool for engaging community. Read about Leicester's Future Search using this tool.
https://t.co/w2GhlQCkcI
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:52 PM EDT
I think I may have to adopt this. "No one ever changed the world by sending emails." Perfect, apt reminder!
#k12prchat
#suptchat
In reply to @MCUSDSupe
DorreenDembski
Apr 5 @ 8:52 PM EDT
A8: After 5 years of sustained focus on bldg relationships there’s this!
https://t.co/geLOrYflPH
#k12prchat
#suptchat
NBJaworski
Apr 5 @ 8:52 PM EDT
Scranton? Really? :)
#suptchat
In reply to @EdTechMack, @RSJeffery
JoshuaTSauer
Apr 5 @ 8:52 PM EDT
A8)
@BBDaneDell
= The Kevin Bacon of this whole damn thing.
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
Nikonboy1
Apr 5 @ 8:53 PM EDT
A8:
https://t.co/Si5esbjEB7
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:53 PM EDT
A8:
@andreagribble
has a great Feature My School blog that showcases outstanding districts:
https://t.co/0UlL5BHLsD
#suptchat
#k12prchat
JeffThake
Apr 5 @ 8:53 PM EDT
A8: Listen to the videos on our Facebook Page where students REFLECT on their own learning.
#suptchat
JenniRabenau
Apr 5 @ 8:53 PM EDT
Agree! New goal!
#suptchat
#k12prchat
In reply to @kevinsmith_tcnc, @MCUSDSupe
JeremyDBond
Apr 5 @ 8:53 PM EDT
Sure. I've also seen assumptions that parents don't value education because they don't do xyz. Use arbitrary measures.
#k12prchat
#suptchat
In reply to @BBDaneDell
tjentz
Apr 5 @ 8:53 PM EDT
A8: Feel free to visit us anytime at
@GFSchools
- it's our best work, all
#forthekids
:)
#k12prchat
#suptchat
BSSDSupt
Apr 5 @ 8:53 PM EDT
A8. A new addition to share info about our exciting initiative
https://t.co/sA72ZVwVmH
#suptchat
Joesanfelippofc
Apr 5 @ 8:53 PM EDT
A8: School closing video. 300K views. Big fun.
#k12prchat
#suptchat
https://t.co/jDHSBBkJeh
npolyak
- Moderator
Apr 5 @ 8:54 PM EDT
We look forward to seeing you on May 1, 2017 - at 7:00 pm CT for the next installment of
#suptchat
kevinsmith_tcnc
Apr 5 @ 8:54 PM EDT
A8 Want to keep people coming back? Share videos of students singing. Then share some more.
https://t.co/dsEiNxAhaA
#k12prchat
#suptchat
BBDaneDell
Apr 5 @ 8:54 PM EDT
If you want to see how to handle some tough situations right now, follow the
@PeelSchools
account. Doing a great job.
#k12prchat
#suptchat
Cindyjowarner
Apr 5 @ 8:54 PM EDT
Amen!! Would never want that job! We are happy doing the one we have!
#k12prchat
#suptchat
lesleybruinton
Apr 5 @ 8:50 PM EDT
A7. Know that the PR pro may be the ONLY person in the building who doesn't want to be the Super. 😂
#trustedcounsel
#k12prchat
#suptchat
andreagribble
Apr 5 @ 8:54 PM EDT
A8 - I love
@NSPRA
and
@BBDaneDell
is a great resource. I strive to share schools & tools at
https://t.co/CxEFjokiRW
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
JenniRabenau
Apr 5 @ 8:54 PM EDT
RT to watch again!
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:52 PM EDT
A8: Here is the Leyden School District Welcome Video from our website:
https://t.co/WpepWjhRI9
#suptchat
#k12prchat
ericajchandler
Apr 5 @ 8:54 PM EDT
Check out
#afftonlearns
#afftonstrong
to see how our district, Ts, Ss, community are winning
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
david_____0
Apr 5 @ 8:54 PM EDT
Agreed! My Superintendent, CFO/CSBO, and myself do two building visits a week! Great reminder of why we do what we do!
#K12PRChat
#SuptChat
MCUSDSupe
Apr 5 @ 8:50 PM EDT
No one ever changed the world sending emails would be a great and ironic signature line on emails.
#suptchat
Joesanfelippofc
Apr 5 @ 8:48 PM EDT
A7: No one ever changed the world sending emails. Get out of your office and be with kids. Best time of the day.
#suptchat
#k12prchat
karensmith_0808
Apr 5 @ 8:54 PM EDT
A8 Here's link to student hosted featurettes. Appear on news, on our web & promoted via SOME
https://t.co/haUnNsNfIC
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
npolyak
- Moderator
Apr 5 @ 8:54 PM EDT
What an amazing hour of synergy between
#k12prchat
and
#suptchat
!! Thanks
@cateked
@BBDaneDell
@Rockshot_Joelle
@mikelubelfeld
DorreenDembski
Apr 5 @ 8:54 PM EDT
Small district big effort. Called Journey to the Future - lots of community engagement
#k12prchat
#suptchat
https://t.co/9Ibsz4HeHw
drgoffney
Apr 5 @ 8:54 PM EDT
A8: Visit
#LufkinU
or
#LufkinLearns
hashtag and FB:
https://t.co/ndQ3ybWW6a
or Twitter:
@TeamLufkinISD
#suptchat
chrisduane819
Apr 5 @ 8:54 PM EDT
Q: Haven't done this; think it has grt pos potential with grt upside.What's the downside?Competition and neg backbiting? Thoughts?
#suptchat
mjjohnson1216
Apr 5 @ 8:40 PM EDT
A6. This idea keeps students/classrooms in forefront. Ss arrive home and families already know what they have been doing all day!
#suptchat
MrDuerwaechter
Apr 5 @ 8:54 PM EDT
A7: Must have a Comm Plan. Read DeSiegert, Invest in a comm. role, Focus on the art before the science
#suptchat
#k12prchat
#kaukaunastrong
RSJeffery
Apr 5 @ 8:54 PM EDT
@chrishorancomm
is a great resource for comm advice. Spoke to
#MidwestCohort
during
@AASAHQ
certification. Stays connected.
#suptchat
JBeshansky
Apr 5 @ 8:54 PM EDT
A8:
@OSD135
https://t.co/wt8bIabeJI
#k12prchat
#suptchat
cateked
Apr 5 @ 8:54 PM EDT
So proud of our
#engage109
videos!
#k12prchat
#suptchat
https://t.co/njkutNKxtB
mikelubelfeld
- Moderator
Apr 5 @ 8:51 PM EDT
A8
#suptchat
#K12PRChat
award winning communication videos at
https://t.co/k3QYkeYSiq
justindevore
Apr 5 @ 8:54 PM EDT
A8: The Right Place
#AEW2016
video series produced in house by
@CharlesCityCSD
.
https://t.co/ZiMQHAF23h
#suptchat
#k12prchat
mikelubelfeld
- Moderator
Apr 5 @ 8:55 PM EDT
Thank you so much for participating tonight on
#suptchat
&
#K12PRChat
! Be sure to follow some of the people you met tonight.
JenniRabenau
Apr 5 @ 8:55 PM EDT
my sentiments, as well!
#suptchat
#k12prchat
npolyak
- Moderator
Apr 5 @ 8:54 PM EDT
What an amazing hour of synergy between
#k12prchat
and
#suptchat
!! Thanks
@cateked
@BBDaneDell
@Rockshot_Joelle
@mikelubelfeld
mjjohnson1216
Apr 5 @ 8:55 PM EDT
Highlight teachers who are leading the way by encouraging other educators into their classroom. Lead learners!
#suptchat
JulieThannum
Apr 5 @ 8:55 PM EDT
#schoolpr
resources:
@NSPRA
@Blackboard
@thotexchange
#socialschool4edu
@schoolmessenger
@K12Insight
@scopesurveys
#k12prchat
#suptchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
Rockshot_Joelle
Apr 5 @ 8:55 PM EDT
We need each other, even though there are some days we drive each other crazy!
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:54 PM EDT
What an amazing hour of synergy between
#k12prchat
and
#suptchat
!! Thanks
@cateked
@BBDaneDell
@Rockshot_Joelle
@mikelubelfeld
andreagribble
Apr 5 @ 8:55 PM EDT
And learn more here!
https://t.co/Gd3uczL1f0
#suptchat
#k12prchat
tjentz
Apr 5 @ 8:53 PM EDT
A8: Feel free to visit us anytime at
@GFSchools
- it's our best work, all
#forthekids
:)
#k12prchat
#suptchat
Cindyjowarner
Apr 5 @ 8:55 PM EDT
@NSPRA
is your go-to source for all things school PR!
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:50 PM EDT
Question 8:
#suptchat
#K12PRchat
BenRickert
Apr 5 @ 8:56 PM EDT
A3: Connect educational solutions to relevant issues. High value
#content
. Community mindedness.
#schoolpr
#k12prchat
#suptchat
cateked
Apr 5 @ 8:15 PM EDT
Q3 What are your strategies or tips for expanding school PR beyond the school community?
#suptchat
#K12PRchat
TanyaVest
Apr 5 @ 8:56 PM EDT
Thanks for a great
#suptchat
Always a great way to learn
#K12PRchat
JeremyDBond
Apr 5 @ 8:56 PM EDT
To make it truly 2-way, those stakeholders can also be invited onto an informal communications advisory team.
#k12prchat
#suptchat
Cindyjowarner
Apr 5 @ 8:50 PM EDT
A:7 LISTEN to what your stakeholders are telling you. (2-way) We have TWO ears and ONE set of lips for a reason.
#k12prchat
#suptchat
cateked
Apr 5 @ 8:43 PM EDT
Q7 What tips will you give to aspiring supts about communication strategies for success & transparency?
#suptchat
#K12PRchat
Jay_Eitner
Apr 5 @ 8:56 PM EDT
It was great connecting with rockstars tonight. We are the leaders. We are the child advocates. We are the Superintendents.
#suptchat
drgoffney
Apr 5 @ 8:56 PM EDT
Thank you,
@mikelubelfeld
for all you do to organize and communicate
#suptchat
!
mikelubelfeld
- Moderator
Apr 5 @ 8:55 PM EDT
Thank you so much for participating tonight on
#suptchat
&
#K12PRChat
! Be sure to follow some of the people you met tonight.
kevinsmith_tcnc
Apr 5 @ 8:56 PM EDT
You have no idea (maybe?) how vital this chat is for current/future
#schoolPR
pros. Hope it helps Supers too. Thanks!
#k12prchat
#suptchat
HillaryCWright
Apr 5 @ 8:56 PM EDT
My brain is about to explode from all the
#schoolpr
knowledge I've gained from tonight's
#k12prchat
#suptchat
!!!!
DrBTroop
Apr 5 @ 8:57 PM EDT
Thanks
#suptchat
#k12prchat
for another great set of questions and insights from this distinguished group! Happy Testing Season!
1DanLawson
Apr 5 @ 8:57 PM EDT
well done, enjoyable and VERY valuable!
#suptchat
In reply to @npolyak
karensmith_0808
Apr 5 @ 8:57 PM EDT
A8 Yes, thx for reminder. We did this. I loved it.
https://t.co/JrjNESI0c1
#k12prchat
#suptchat
In reply to @Joesanfelippofc
faltysd
Apr 5 @ 8:57 PM EDT
Absolutely! Get out of the office and onto the shop floor. See what and how kids are learning. Ask them!
#k12prchat
#Suptchat
In reply to @MCUSDSupe
BBDaneDell
Apr 5 @ 8:57 PM EDT
Thank you for joining the combined
#suptchat
and
#k12prchat
. What a learning opportunity, we should do it again.
@mikelubelfeld
@npolyak
JBeshansky
Apr 5 @ 8:57 PM EDT
Had a great first
#k12prchat
, and excited to join in on
#suptchat
, too! Will definitely be joining in again 👌🏼👌🏼
#schoolpr
andreagribble
Apr 5 @ 8:57 PM EDT
I started following
@Joesanfelippofc
and
#gocrickets
3 years ago - still learning everyday!
#suptchat
#k12prchat
Rockshot_Joelle
Apr 5 @ 8:57 PM EDT
Thanks to everyone for being here tonight. I can't stress the value of good
#schoolpr
enough. Invaluable!
#k12prchat
#suptchat
BSSDSupt
Apr 5 @ 8:58 PM EDT
A8. Another great resource for our teachers that gives public glimpse of our teachers learning efforts
https://t.co/r5kaV7mAOo
#suptchat
LisaSink
Apr 5 @ 8:58 PM EDT
Not involved but
@greenbayschools
won 10-year operating referdum, retiring debt = 0 tax incr.
https://t.co/RQ7nN9vKfC
#k12prchat
#suptchat
JudyPaolucci
Apr 5 @ 8:58 PM EDT
Thanks
#suptchat
. I will need to read through all these tweets again so I can truly absorb all this great knowledge!
#SUPTCHAT
lesleybruinton
Apr 5 @ 8:58 PM EDT
Have a great testing season and great finish to the school year!
#k12prchat
#suptchat
DrBTroop
Apr 5 @ 8:57 PM EDT
Thanks
#suptchat
#k12prchat
for another great set of questions and insights from this distinguished group! Happy Testing Season!
JohnAhlemeyer
Apr 5 @ 8:58 PM EDT
Darn right we need each other and little crazy always a good thing!
#suptchat
Rockshot_Joelle
Apr 5 @ 8:55 PM EDT
We need each other, even though there are some days we drive each other crazy!
#k12prchat
#suptchat
npolyak
- Moderator
Apr 5 @ 8:54 PM EDT
What an amazing hour of synergy between
#k12prchat
and
#suptchat
!! Thanks
@cateked
@BBDaneDell
@Rockshot_Joelle
@mikelubelfeld
JenniRabenau
Apr 5 @ 8:58 PM EDT
Thanks to all for my inaugural
#suptchat
#k12prchat
! Nice to meet y'all! Next time I'm going to need a
@MonsterEnergy
to keep up!
mikelubelfeld
- Moderator
Apr 5 @ 8:59 PM EDT
Check this out!
https://t.co/rVPGpHeOWB
#suptchat
and
#K12PRChat
- ARCHIVE of EPIC trending chat! Thank you -
@npolyak
@cateked
kevinsmith_tcnc
Apr 5 @ 8:59 PM EDT
A8 Lift up those often unnoticed. E.g.
#busdrivers
https://t.co/Z5zwqePO39
#LoveTheBus
#suptchat
lesleybruinton
Apr 5 @ 8:59 PM EDT
A8. I am going to share my latest work:
https://t.co/DgA3b9IvUW
#k12prchat
#suptchat
#summerlearning
Rockshot_Joelle
Apr 5 @ 8:59 PM EDT
A special thanks to my superintendent
@LukeFrancois
for taking time out of his busy schedule to join me.
#TeamRockstar
#suptchat
#k12prchat
JenniRabenau
Apr 5 @ 8:59 PM EDT
My first, too!
#suptchat
#k12prchat
In reply to @JBeshansky
cateked
Apr 5 @ 8:59 PM EDT
#k12prchat
&
#suptchat
need to make this an annual event - thank you
@BBDaneDell
@npolyak
@mikelubelfeld
@Rockshot_Joelle
mrterborg
Apr 5 @ 8:59 PM EDT
I heard of one district that requires all admin/ central office staff to sub at least once during the year.
#Suptchat
#k12prchat
In reply to @faltysd, @MCUSDSupe
mikelubelfeld
- Moderator
Apr 5 @ 9:00 PM EDT
Archive of tonight’s chat will be shared soon!
#suptchat
#k12prchat
See you next month!
@npolyak