#K12PRchat Archive | Participate

BBDaneDell - Moderator Aug 23 @ 8:00 PM EDT

Q0: What historical crisis do you think could have used some help in how they communicated? #k12PRchat https://t.co/kscqYgE0AR

RjKaufman Aug 23 @ 8:01 PM EDT

A0: BP's handling of its Deepwater Horizon spill in the Gulf of Mexico, April 2010. CEO offered cringe-worthy public responses #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:02 PM EDT

Help welcome co-moderator @RjKaufman and facilitator @lesleybruinton #k12prchat.

RjKaufman Aug 23 @ 8:02 PM EDT

A0: BP's former CEO broke several basic rules of reputation management; should've done more listening than talking #k12prchat

Carla_Pereira2 Aug 23 @ 8:02 PM EDT

Think I'm ready for #k12prchat. Guessing this one is gonna take fast & furious fingers to keep up. 🙌🏽 https://t.co/wOO2Hje2iY

lesleybruinton Aug 23 @ 8:02 PM EDT

Join tonight's #k12prchat with @RjKaufman. It's #crisiscomms and you're just in time! https://t.co/MoaPhCsPax

BBDaneDell - Moderator Aug 23 @ 8:00 PM EDT

Q0: What historical crisis do you think could have used some help in how they communicated? #k12PRchat https://t.co/kscqYgE0AR

TomJacksonPR Aug 23 @ 8:02 PM EDT

The Exxon Valdez is the classic example ... #k12prchat

ShawnMcKillop Aug 23 @ 8:02 PM EDT

@RjKaufman Yes! When the CEO said "he wanted to get his life back". Ugh. #K12prchat

tjentz Aug 23 @ 8:03 PM EDT

A0: The Titanic. We would start with the life boats (literal and figurative) and go from there #k12prchat

DonTaylorIII Aug 23 @ 8:03 PM EDT

Just in time for the first question and for A0 I'm thinking Hurricane Katrina #k12prchat

Cindyjowarner Aug 23 @ 8:03 PM EDT

A0: I agree with Rick on BP disaster. It isn't historical yet but not sure that VW is handling things well either. #k12prchat

MandeePuleo Aug 23 @ 8:03 PM EDT

I'm here! Distracted with 14 days until #BackToSchool, but I'm all about #crisiscomm & #K12prchat!!

lesleybruinton Aug 23 @ 8:04 PM EDT

#cringeworthypr #k12prchat https://t.co/GIN6jm6f1t

ShawnMcKillop Aug 23 @ 8:02 PM EDT

@RjKaufman Yes! When the CEO said "he wanted to get his life back". Ugh. #K12prchat

JoshuaTSauer Aug 23 @ 8:04 PM EDT

A0)Not quite a crisis response...But certainly an infamous PR blunder. PR Executive Justine Sacco... #k12prchat https://t.co/v64T8iOXJy

BBDaneDell - Moderator Aug 23 @ 8:05 PM EDT

Q1: What is the goal of crisis communication? #k12PRchat https://t.co/jAjt8ywQVm

RjKaufman Aug 23 @ 8:05 PM EDT

My office for the next hour #k12prchat https://t.co/VFoaf1inFM

JennQBrendan Aug 23 @ 8:05 PM EDT

A0 I may burn for this, but the Catholic Church. 🔥 #k12PRchat

RjKaufman Aug 23 @ 8:06 PM EDT

A1: Facilitate rapid deescalation of crisis through timely, accurate, effective communication. Rebuild trust, support in org #k12prchat

AMThublin Aug 23 @ 8:06 PM EDT

Hm, for AO I'm thinking Huricanne Sandy...I was living in New York during the time, and communication was basically nonexistant! #k12prchat

tjentz Aug 23 @ 8:06 PM EDT

A1: Disseminate accurate information to a variety of stakeholders in a timely and organized manner. #k12prchat

TomJacksonPR Aug 23 @ 8:06 PM EDT

A1. Sometimes the goal of crisis communication can be to save lives. #k12prchat

RjKaufman Aug 23 @ 8:07 PM EDT

@JennQBrendan They've certainly not helped themselves. Created a crisis within a crisis within a crisis within a crisis #k12prchat

RjKaufman Aug 23 @ 8:07 PM EDT

A1: If the priority in a crisis is public safety, then top objective of crisis comm should be to prevent harm to stakeholders #k12prchat

MandeePuleo Aug 23 @ 8:07 PM EDT

A1: Gather info quickly and disseminate it in a clear, concise, honest manner in several ways to all stakeholders. #k12prchat

RjKaufman Aug 23 @ 8:07 PM EDT

@TomJacksonPR Difference between chaos and calm, even life and death #k12prchat

TomJacksonPR Aug 23 @ 8:07 PM EDT

@JennQBrendan Absolutely! #k12prchat

DonTaylorIII Aug 23 @ 8:08 PM EDT

#k12prchat A1 Clear & correct communication that informs and protects students, parents and community

sjmenefee Aug 23 @ 8:08 PM EDT

Q1 Get out accurate info as quickly as possible especially concerning safety of people involved. Don't make the crisis worse #k12prchat

lesleybruinton Aug 23 @ 8:09 PM EDT

A great#PRoTip from @RjKaufman. What say you, #k12prchat?? https://t.co/t3FjtAyZws

RjKaufman Aug 23 @ 8:07 PM EDT

A1: If the priority in a crisis is public safety, then top objective of crisis comm should be to prevent harm to stakeholders #k12prchat

Cindyjowarner Aug 23 @ 8:09 PM EDT

A1: What @RjKaufman said...😄 #k12prchat

joanndiff Aug 23 @ 8:10 PM EDT

A0: Ryan Lochte is in that disaster mode now. #k12Prchat

JulieThannum Aug 23 @ 8:10 PM EDT

Q1: accurate information to internal stakeholders first and facts that build transparency & trust to all #k12prchat https://t.co/Uzvou95P5G

BBDaneDell - Moderator Aug 23 @ 8:05 PM EDT

Q1: What is the goal of crisis communication? #k12PRchat https://t.co/jAjt8ywQVm

Carla_Pereira2 Aug 23 @ 8:10 PM EDT

A1: To rebuilt trust through outreach that is accurate, timely, genuine and responsive. #k12prchat

JoshuaTSauer Aug 23 @ 8:10 PM EDT

A1) Depends on the situation... Here in Moore, Okla. we are no stranger to natural dis. Keep our community safe. Maintain order. #k12prchat

ShawnMcKillop Aug 23 @ 8:10 PM EDT

A1: Always be prepared and instill confidence for the audiences while responding to crisis. Of course, minimizing risk along way #k12prchat

RjKaufman Aug 23 @ 8:11 PM EDT

@JennQBrendan from a "reformed" Catholic. Raised strict RC house. Altar boy, incense burner. Now an associates degree in Theology #k12prchat

benfisher99 Aug 23 @ 8:11 PM EDT

I'm just listening to everything @rickj says... #k12prchat https://t.co/BlBSrwTJ5L

Carla_Pereira2 Aug 23 @ 8:11 PM EDT

A1: It should never be to appease the CEO or superintendent. In #schoolPR, our students, families and staff come first. #k12prchat

Cindyjowarner Aug 23 @ 8:12 PM EDT

Crisis Com goal should always be about helping keep the community informed while working quickly to help organization recover. #k12prchat

RjKaufman Aug 23 @ 8:12 PM EDT

@JulieThannum Reminds me of old PR axiom, "take care of the inhouse before you take care of the outhouse." #k12prchat

Nikonboy1 Aug 23 @ 8:12 PM EDT

A1. Be the voice of reason amid the rumors #k12prchat

JulieThannum Aug 23 @ 8:12 PM EDT

Respond in timely manner. Being the credible source of facts & information in your own crisis is critical in early moments/hours #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:13 PM EDT

Q2: What are the most important elements of a crisis communication plan? #k12PRchat https://t.co/2hTxYI3CTq

Carla_Pereira2 Aug 23 @ 8:13 PM EDT

A1: To rebuile trust through outreach that is accurate, timely, genuine and responsive. #k12prchat

RjKaufman Aug 23 @ 8:13 PM EDT

@Carla_Pereira2 Always about relationships #k12prchat

JoshuaTSauer Aug 23 @ 8:13 PM EDT

A1) Very crucial to utilize assistance from your PLN. Districts should travel to help other districts. Can't go it alone.#family #k12prchat

Carla_Pereira2 Aug 23 @ 8:13 PM EDT

@RjKaufman ALWAYS #k12prchat

Nikonboy1 Aug 23 @ 8:13 PM EDT

A2. Meet your audience where they are #k12prchat

RjKaufman Aug 23 @ 8:14 PM EDT

A2: Process to gather facts; i.d. stakeholders (internal, external); key messages; crisis team; spokesperson, monitoring system #k12prchat

RjKaufman Aug 23 @ 8:14 PM EDT

@JulieThannum Quick response demonstrates action, taking control. Do it first, or others will do it for you. #k12prchat

JulieThannum Aug 23 @ 8:14 PM EDT

@RjKaufman nothing hurts your credibility more than to have your own people hear details from others, not you. #k12prchat

joanndiff Aug 23 @ 8:14 PM EDT

A2: easy access, accurate information, calmness in a crisis #k12prchat

benfisher99 Aug 23 @ 8:14 PM EDT

A2: Delegation of responsibilities. It's important to have backups. #k12prchat

JoshuaTSauer Aug 23 @ 8:14 PM EDT

Will this chat be archived? It'll be a good review. #k12prchat

RjKaufman Aug 23 @ 8:15 PM EDT

A2: Maintaining robust crisis comm strategy demands complete integration of social media into crisis management plan #k12prchat

Carla_Pereira2 Aug 23 @ 8:15 PM EDT

A2: Don't play ostrich. Be timely in your response and genuine in your expression of care, understanding & offer of support. #k12prchat

JulieThannum Aug 23 @ 8:15 PM EDT

@RjKaufman Being first to communicate is tough in the age of social media, especially if you are also "handling" safety situation #k12prchat

DonTaylorIII Aug 23 @ 8:15 PM EDT

#k12prchat A2 Knowing who will communicate the info and knowing what channels the audiences will be looking to receive the info.

Carla_Pereira2 Aug 23 @ 8:15 PM EDT

A1: To rebuild trust through outreach that is accurate, timely, genuine and responsive. #k12prchat

ShawnMcKillop Aug 23 @ 8:15 PM EDT

Q2: #k12prchat Prevention and intervention; preparedness; response; and recovery - restoring calm after a crisis.

TomJacksonPR Aug 23 @ 8:15 PM EDT

A2. A detailed list of who does what, along with contact information and a back up person in case the primary isn't avail. #k12prchat

tjentz Aug 23 @ 8:15 PM EDT

A2: You need a team w/designated roles, key messages for a variety of scenarios, ability to pivot from the plan when needed #k12prchat

ShawnMcKillop Aug 23 @ 8:15 PM EDT

A2: #k12prchat Prevention and intervention; preparedness; response; and recovery - restoring calm after a crisis.

Cindyjowarner Aug 23 @ 8:16 PM EDT

A2: clearly defined and designated roles for Crisis Response Team members, IOC, #k12prchat

tjentz Aug 23 @ 8:16 PM EDT

The epitaph on my PR tombstone... #k12prchat https://t.co/e8M5EV4jny

JulieThannum Aug 23 @ 8:14 PM EDT

@RjKaufman nothing hurts your credibility more than to have your own people hear details from others, not you. #k12prchat

RjKaufman Aug 23 @ 8:17 PM EDT

@JulieThannum True ... quality team is critical. Absence of that, volunteers, state chapter members and @NSPRA for help! #k12prchat

Carla_Pereira2 Aug 23 @ 8:17 PM EDT

A2: A timely response can't be underestimated. Audiences deserve answers & it's our responsibility to deliver. Empathy huge here. #k12prchat

ConsultJodi Aug 23 @ 8:17 PM EDT

Schools/school districts must have a concrete crisis communication plan in place. #k12prchat

MandeePuleo Aug 23 @ 8:17 PM EDT

A2: Be prepared for key players not to be around& have plan B so you can get/share info quickly. Be first & know audience. #k12prchat

JulieThannum Aug 23 @ 8:17 PM EDT

Incident command and coordination of communication and roles becomes critical part of planning well in advance; have written plan #k12prchat

ShawnMcKillop Aug 23 @ 8:18 PM EDT

@JulieThannum @RjKaufman Right! Let staff & internal audiences know first. But everything one else should know within 15 minutes! #k12prchat

sjmenefee Aug 23 @ 8:18 PM EDT

Q2: Pre-created elements are so helpful. Have a backup website & pre-scripts ready to build off of. Also backups for the backups. #k12prchat

RjKaufman Aug 23 @ 8:18 PM EDT

@Carla_Pereira2 YES! First impressions are lasting impressions #k12prchat

JoshuaTSauer Aug 23 @ 8:18 PM EDT

A2) Among others: Chain of command. Delegation. Caffeine. Calm. Check your ego at the door. #k12prchat

lesleybruinton Aug 23 @ 8:18 PM EDT

Did you know @NSPRA has #crisiscomms resources? They do! #k12prchat https://t.co/2yHnV00gum

RjKaufman Aug 23 @ 8:17 PM EDT

@JulieThannum True ... quality team is critical. Absence of that, volunteers, state chapter members and @NSPRA for help! #k12prchat

TomJacksonPR Aug 23 @ 8:18 PM EDT

@sjmenefee Yes! A dark website, ready to go, can help too. #k12prchat

Carla_Pereira2 Aug 23 @ 8:18 PM EDT

A2: A strong team. Your crisis plan should be known so that all are able to jump in to support immediately. #k12prchat

JulieThannum Aug 23 @ 8:18 PM EDT

@RjKaufman Amen! Not sure what I would have done without @NSPRA @tspra through years - know your personal experience is same! #k12prchat

sjmenefee Aug 23 @ 8:19 PM EDT

Q2 Make sure you have files somewhere that aren't dependent on the internet or your network. (flash drive) in case comms are down #k12prchat

Cindyjowarner Aug 23 @ 8:19 PM EDT

A2: Listing of all first responders willing to offer supplies, aide, etc...really important for natural disaster situations. #k12prchat

RjKaufman Aug 23 @ 8:19 PM EDT

@ShawnMcKillop @JulieThannum If you aren't first with the framing, others will tell your story. #k12prchat

AMThublin Aug 23 @ 8:19 PM EDT

@MandeePuleo yes! For us it seems like our Superintendent always just happens to be out of the district when a crisis occurs. #k12prchat

RjKaufman Aug 23 @ 8:19 PM EDT

Best defense against inaccurate employee comments is to keep employees informed #k12prchat

JulieThannum Aug 23 @ 8:19 PM EDT

@ShawnMcKillop @RjKaufman everything happens exponentially faster in a crisis; it's amazing how every second of response counts #k12prchat

TomJacksonPR Aug 23 @ 8:20 PM EDT

@RjKaufman @ShawnMcKillop @JulieThannum Some suggest to respond within 15 to 60 minutes ... #k12prchat

JennQBrendan Aug 23 @ 8:20 PM EDT

A2 to have one-for a number of possible situations. With a plan in place everyone should know their role/ responsibilities. #k12PRchat

savannahpyron Aug 23 @ 8:20 PM EDT

This is so true! I need to backup my Google Drive! 😬 #k12prchat https://t.co/pIVk64xcFi

sjmenefee Aug 23 @ 8:19 PM EDT

Q2 Make sure you have files somewhere that aren't dependent on the internet or your network. (flash drive) in case comms are down #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:21 PM EDT

Q3: What are the likely pitfalls of a delayed response to an emerging crisis? #k12prchat https://t.co/sr7kysws1g

JulieThannum Aug 23 @ 8:21 PM EDT

@TomJacksonPR @RjKaufman @ShawnMcKillop That's as fast as a #k12prchat 😳

TomJacksonPR Aug 23 @ 8:21 PM EDT

A3. Many, including loss of life, mass confusion ... or more common: others telling your story. #k12prchat

Carla_Pereira2 Aug 23 @ 8:21 PM EDT

A2: Ensure senior team & board are comfortable/aware of your use of SM during a crisis. During isn't the time to figure it out #k12prchat

RjKaufman Aug 23 @ 8:22 PM EDT

A3: Lack of info + short decision time = uncertainty. Public motivated to reduce uncertainty, which leads to more info seeking #k12prchat

RjKaufman Aug 23 @ 8:22 PM EDT

@JoshuaTSauer We lived on donuts and pizza for days after Columbine tragedy. Our bodies paid us back Ugh! #k12prchat

JoshuaTSauer Aug 23 @ 8:22 PM EDT

A3) The media will run their own story based on the "best information" at the time. Regardless of validity. #k12prchat

JulieThannum Aug 23 @ 8:22 PM EDT

@RjKaufman @NSPRA @cospra_org @karenkleinz @tomdelapp amazing PR gurus emerge and you find true friends when you are in a crisis #k12prchat

Nikonboy1 Aug 23 @ 8:22 PM EDT

A3. Reporter will use any "source" if you don't respond. #k12prchat

RjKaufman Aug 23 @ 8:23 PM EDT

A3: Any information void is filled by someone; usually ill-informed, misinformed or motivated to harm organization (e.g. trolls) #k12prchat

meganoverman Aug 23 @ 8:23 PM EDT

Q3: If you don't communicate, media & community will fill the gaps. Harder to manage message if they tell your story first. #k12prchat

joanndiff Aug 23 @ 8:23 PM EDT

A3: someone else telling the story and telling it wrong! #k12prchat

ConsultJodi Aug 23 @ 8:23 PM EDT

Myths, rumors....and even students leaving your school. #k12prchat

Cindyjowarner Aug 23 @ 8:23 PM EDT

A3: damaged reputation, angry mob, loss of trust and credibility that takes years to restore. #k12prchat

MandeePuleo Aug 23 @ 8:23 PM EDT

A3: Someone else will get inaccurate info out first and that will spread like wildfire via social media- hard to recover. #k12prchat

RjKaufman Aug 23 @ 8:23 PM EDT

@JulieThannum @TomJacksonPR @ShawnMcKillop Minutes, not hours ... seriously, social media has changed the comm landscape #k12prchat

tjentz Aug 23 @ 8:23 PM EDT

A3: Someone else will tell your story, it won't be the one you would tell, and will be full of speculation and rumors #k12prchat

Carla_Pereira2 Aug 23 @ 8:24 PM EDT

A3: dissemination of inaccurate info., wrong people become go-tos for media & parent community, org viewed as uncaring #k12prchat

AMThublin Aug 23 @ 8:24 PM EDT

Don't let others tell your story, especially during times of #crisiscomms! #k12prchat https://t.co/r6dO6pGklU

RjKaufman Aug 23 @ 8:22 PM EDT

A3: Lack of info + short decision time = uncertainty. Public motivated to reduce uncertainty, which leads to more info seeking #k12prchat

JulieThannum Aug 23 @ 8:24 PM EDT

@JoshuaTSauer I still think most journalists truly want to be accurate but there is real push for scooping others on social media #k12prchat

ShawnMcKillop Aug 23 @ 8:24 PM EDT

@TomJacksonPR @RjKaufman @JulieThannum Best thing to not do is rush response w/o verfiy Or respond w interim msg while get info #k12prchat

JennQBrendan Aug 23 @ 8:24 PM EDT

A3 someone else will share their version of your situation if you don't get out in front w/ facts first. #k12prchat

DonTaylorIII Aug 23 @ 8:24 PM EDT

#k12prchat A3 You can't risk communicating false info even if people are calling/asking - make sure you're right

lesleybruinton Aug 23 @ 8:24 PM EDT

We're onto Q3 now! #k12prchat https://t.co/LjWLxXc8M5

BBDaneDell - Moderator Aug 23 @ 8:21 PM EDT

Q3: What are the likely pitfalls of a delayed response to an emerging crisis? #k12prchat https://t.co/sr7kysws1g

ConsultJodi Aug 23 @ 8:24 PM EDT

@Nikonboy1 This is why you need ONE designated spokesperson. #k12prchat

sjmenefee Aug 23 @ 8:25 PM EDT

Q3: It looks like you are covering up. And in the days of live video and tweeting transparency is king. #k12prchat https://t.co/fqRl8gMAyH

BBDaneDell - Moderator Aug 23 @ 8:21 PM EDT

Q3: What are the likely pitfalls of a delayed response to an emerging crisis? #k12prchat https://t.co/sr7kysws1g

JulieThannum Aug 23 @ 8:25 PM EDT

It's truly tough to manage a crisis on one mobile device when people are calling, texting and you need to disseminate info #k12prchat

RjKaufman Aug 23 @ 8:25 PM EDT

@Carla_Pereira2 includes all your crisis response plans; taking time to explain, get permission is difficult to manage crisis #k12prchat

MandeePuleo Aug 23 @ 8:25 PM EDT

A3: I always craft a message for building secretaries ASAP so when they're taking calls they get my answers. #k12prchat

lesleybruinton Aug 23 @ 8:26 PM EDT

@sjmenefee @BBDaneDell Ahhh! Disaster response in the digital age...#k12prchat

tjentz Aug 23 @ 8:26 PM EDT

And include the front-line staff at your district office, too! #k12prchat https://t.co/prPGdv5jUD

MandeePuleo Aug 23 @ 8:25 PM EDT

A3: I always craft a message for building secretaries ASAP so when they're taking calls they get my answers. #k12prchat

RjKaufman Aug 23 @ 8:26 PM EDT

@Nikonboy1 We've all experienced this ... keeping media in the loop just as important. Set the stage with journos before crisis #k12prchat

sjmenefee Aug 23 @ 8:26 PM EDT

We keep walkie talkies in case cell towers go out. #crisistips #k12prchat

JoshuaTSauer Aug 23 @ 8:26 PM EDT

Relations with media important. Especially the guy at station monitoring police radios. They look at SM channels & website first. #k12prchat

faltysd Aug 23 @ 8:26 PM EDT

@JulieThannum you're right though, if you don't communicate, good or bad, they will do it for you… #k12prchat

DonTaylorIII Aug 23 @ 8:27 PM EDT

#k12prchat The problem is that you'll feel pressure to respond ASAP, you still have to make sure you know 100% you're giving correct info

ShawnMcKillop Aug 23 @ 8:27 PM EDT

A3: Confidence. Residual impact of poorly managed crisis will stay with district the next crisis you respond to. #MajorPitfall #k12prchat

JulieThannum Aug 23 @ 8:27 PM EDT

@Nikonboy1 So true! Always happens on a day when my phone is already drained #k12prchat

RjKaufman Aug 23 @ 8:27 PM EDT

Proactive crisis comm helps minimize damage, improve morale, encourage healing #k12prchat

JulieThannum Aug 23 @ 8:28 PM EDT

@lesleybruinton They mean well 😜 #k12prchat

RjKaufman Aug 23 @ 8:28 PM EDT

@ShawnMcKillop @TomJacksonPR @JulieThannum Response statements are key. Get it right, repeat it, share with others #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:29 PM EDT

Q4: No organization can rely on any one source for sharing crisis info. What are your top 2 mediums? #k12PRchat https://t.co/voIRHSbLwx

ShawnMcKillop Aug 23 @ 8:29 PM EDT

@tjentz absolutely! The worst is when you get a call from the frontline who's asking for messages. #K12prchat. Think of them first!

Carla_Pereira2 Aug 23 @ 8:29 PM EDT

A3: Ending up in a reaction mode instead of a proactive position. Being on the defensive rarely ends well. #Lochte #k12prchat

JulieThannum Aug 23 @ 8:29 PM EDT

This is so true. People have long memories when you don't manage a crisis well #k12prchat Be honest and apologize. https://t.co/7LXAghiPpA

ShawnMcKillop Aug 23 @ 8:27 PM EDT

A3: Confidence. Residual impact of poorly managed crisis will stay with district the next crisis you respond to. #MajorPitfall #k12prchat

RjKaufman Aug 23 @ 8:29 PM EDT

@JoshuaTSauer Important to remember media still helps set community, region, national and world agendas. Crisis makes headlines #k12prchat

RjKaufman Aug 23 @ 8:30 PM EDT

A4: Rapid response notification, like Blackboard or School Messenger; social media. Why? Quickest to get info to stakeholders #k12prchat

Nikonboy1 Aug 23 @ 8:30 PM EDT

A2. Facebook and parent notification system. #k12prchat

tjentz Aug 23 @ 8:30 PM EDT

A4: @BlackboardK12 and social media. If I could only pick one - Facebook. #k12prchat

ConsultJodi Aug 23 @ 8:30 PM EDT

@ShawnMcKillop Homeschooling is easy to do. Families will leave. #k12prchat

joanndiff Aug 23 @ 8:30 PM EDT

A4: Facebook and Twitter. #k12prchat https://t.co/TOzXx51ZGL

BBDaneDell - Moderator Aug 23 @ 8:29 PM EDT

Q4: No organization can rely on any one source for sharing crisis info. What are your top 2 mediums? #k12PRchat https://t.co/voIRHSbLwx

benfisher99 Aug 23 @ 8:31 PM EDT

Facebook and all-call system. #k12prchat

meganoverman Aug 23 @ 8:31 PM EDT

Q4: social networks and direct mass notification calls/texts #k12prchat

sjmenefee Aug 23 @ 8:31 PM EDT

Q4: Twitter & Phone. If possible have a hotline prepared for emergency response. If they can't find it online, they'll call. #k12prchat

JulieThannum Aug 23 @ 8:31 PM EDT

Twitter & Connect-ED (email) are king @Carrollisd But we also use other means: phone App, Facebook, web #k12prchat https://t.co/tj64HtblzK

BBDaneDell - Moderator Aug 23 @ 8:29 PM EDT

Q4: No organization can rely on any one source for sharing crisis info. What are your top 2 mediums? #k12PRchat https://t.co/voIRHSbLwx

delainanicole Aug 23 @ 8:31 PM EDT

My role in an emergency large or small is website first, then Blackboard (text, email, Twitter, Facebook all at once) #k12prchat

ShawnMcKillop Aug 23 @ 8:31 PM EDT

A4: Social media and website. Hope to use texting or @schoolmessenger options to be quick sharing info to parents. #k12prchat

DonTaylorIII Aug 23 @ 8:31 PM EDT

#k12prchat A4 In recent crisis, we first used email & calls for parents, staff - then website & social for continuing message to community

MandeePuleo Aug 23 @ 8:32 PM EDT

A4: mass robo calls and website updates. But #3 is Twitter. #k12prchat

JennQBrendan Aug 23 @ 8:32 PM EDT

A4 We have an In Case of Crisis App that everyone has & parents are encouraged to have too. That would be 1... #k12prchat

veronetravis Aug 23 @ 8:32 PM EDT

A4: Website and social media, plus outbound calls. Sorry, that's three. #k12prchat

thesteveking Aug 23 @ 8:32 PM EDT

A4: Tricky bc so many mediums aren't true mass notifications, but mobile for sure. Pusb notification/Twitter most effective #k12PRchat

sjmenefee Aug 23 @ 8:32 PM EDT

Q4 We'll update our @schoolmessenger system and website. But often websites are overwhelmed by traffic and Twitter is more timely #k12prchat

sabreangel Aug 23 @ 8:32 PM EDT

A4: Any direct message system. Facebook not good for crisis comm - no guarantee your post will show up in news feeds!!! #k12prchat

JulieThannum Aug 23 @ 8:32 PM EDT

@RjKaufman These have changed way schools respond, but I even Tweet first so rest of my team can follow/RT with key messages #k12prchat

JoshuaTSauer Aug 23 @ 8:33 PM EDT

A4) Website and all digital media, including app. Imperative to manually time stamp every post or message. #k12prchat

Cindyjowarner Aug 23 @ 8:33 PM EDT

A4: Blackboard Connect, Social Media, website, #k12prchat

JennQBrendan Aug 23 @ 8:33 PM EDT

A4 my #2 is social media- Twitter & Facebook. #k12prchat

AMThublin Aug 23 @ 8:33 PM EDT

It has it's faults, but we're all about that social media. Honestly, it's just the fastest. #k12prchat https://t.co/fZlAKuWDSJ

BBDaneDell - Moderator Aug 23 @ 8:29 PM EDT

Q4: No organization can rely on any one source for sharing crisis info. What are your top 2 mediums? #k12PRchat https://t.co/voIRHSbLwx

lesleybruinton Aug 23 @ 8:33 PM EDT

It's looking like we're getting the bases covered...did we leave anything out? #k12prchat https://t.co/SURXgaw1aZ

BBDaneDell - Moderator Aug 23 @ 8:29 PM EDT

Q4: No organization can rely on any one source for sharing crisis info. What are your top 2 mediums? #k12PRchat https://t.co/voIRHSbLwx

sjmenefee Aug 23 @ 8:33 PM EDT

@veronetravis It's too hard to pick 2 only! That's like imagine you're on a desert island and you can only have 2 things.... #k12prchat

JulieThannum Aug 23 @ 8:33 PM EDT

Have to mention the success of our#SAFEdragon program as a red flag to our parents, staff, students important messages to follow #k12prchat

ShawnMcKillop Aug 23 @ 8:34 PM EDT

A4: Immediate response to parents. Imagine in crisis what they feel if child is in distress. Our role is so imp to ease anxiety #k12prchat

JoshuaTSauer Aug 23 @ 8:34 PM EDT

A4B) What can you do from your mobile device with limited signal? Practice it in a basement. #k12prchat

thesteveking Aug 23 @ 8:34 PM EDT

A4 I stay away from FB. Algorithm doesnt provide 4 true purpose of crisis comm. Can't risk updates being seen out of order. #k12PRchat

RjKaufman Aug 23 @ 8:34 PM EDT

@Carla_Pereira2 Crisis is responsive by nature Proactive is having a plan, systems in place. Best you can hope is to stay abreast #k12prchat

sjmenefee Aug 23 @ 8:34 PM EDT

Twitter doesn't lie. It has the time/date stamp and shows real time responses. #k12prchat

JulieThannum Aug 23 @ 8:34 PM EDT

@RjKaufman @lesleybruinton My favorite is did you know a storm is coming? 😳 #k12prchat

Carla_Pereira2 Aug 23 @ 8:34 PM EDT

A4: Twitter and media during a crisis that requires a swift response. #k12prchat

sabreangel Aug 23 @ 8:34 PM EDT

All of you saying social media is go-to in crisis comm are killing me. All the stress right now. #k12prchat https://t.co/LC3Zy7W3tA

Carla_Pereira2 Aug 23 @ 8:35 PM EDT

A4: Remember that a crisis can be many things. Sometimes what's needed is immediate face-to-face interaction. #k12prchat

RjKaufman Aug 23 @ 8:35 PM EDT

@JulieThannum People remember how a crisis was handled longer than the details of the crisis event #k12prchat

JennQBrendan Aug 23 @ 8:35 PM EDT

@JulieThannum please share more details #k12prchat

lesleybruinton Aug 23 @ 8:35 PM EDT

Great point, @thesteveking! #k12prchat https://t.co/8kJhrYAKBv

thesteveking Aug 23 @ 8:34 PM EDT

A4 I stay away from FB. Algorithm doesnt provide 4 true purpose of crisis comm. Can't risk updates being seen out of order. #k12PRchat

delainanicole Aug 23 @ 8:35 PM EDT

@thesteveking I always start each emergency message w/ date/time stamp. Fb is still a pain, but we had complaint ignoring fb #k12prchat

sabreangel Aug 23 @ 8:36 PM EDT

.@sjmenefee Twitter now also doesn't show tweets in real time, though. #k12PRchat

tjentz Aug 23 @ 8:36 PM EDT

A4: Just remember, if you don't get a message on social media at some point, someone else will. And it will be their version. #k12prchat

meganoverman Aug 23 @ 8:37 PM EDT

I say this to leadership ALL THE TIME! Truth. #k12prchat https://t.co/BAMPxIq06J

RjKaufman Aug 23 @ 8:35 PM EDT

@JulieThannum People remember how a crisis was handled longer than the details of the crisis event #k12prchat

veronetravis Aug 23 @ 8:37 PM EDT

We are fortunate to have so many communication tools! @sjmenefee #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:37 PM EDT

Q5: ‘First Response Statements’ are a great opportunity to shape the message. What should they include? #k12PRchat https://t.co/Lm2hjcuKj8

JoshuaTSauer Aug 23 @ 8:37 PM EDT

Good point. #k12prchat https://t.co/B7c9h8YVjf

Carla_Pereira2 Aug 23 @ 8:35 PM EDT

A4: Remember that a crisis can be many things. Sometimes what's needed is immediate face-to-face interaction. #k12prchat

JulieThannum Aug 23 @ 8:37 PM EDT

After Sandy Hook, we package all safety communications under #SAFEdragon as alert to listen up in crisis #k12prchat https://t.co/LMZYlmpwv3

JennQBrendan Aug 23 @ 8:35 PM EDT

@JulieThannum please share more details #k12prchat

RjKaufman Aug 23 @ 8:37 PM EDT

@Carla_Pereira2 Face to face is still most effective communication; emotional connections go a long way in recovery #k12prchat

RjKaufman Aug 23 @ 8:38 PM EDT

A5: Confirm incident, hold details; share priorities, action steps (who is involved in response); reassure stakeholders #k12prchat

RjKaufman Aug 23 @ 8:38 PM EDT

@thesteveking Nice perspective. One size does not fit all. Crisis response plans must consider community, stakeholders #k12prchat

kimberlywgreen Aug 23 @ 8:38 PM EDT

@PatStClaire @latishabgraythis is great info! #k12prchat https://t.co/WsweNLbg72

JulieThannum Aug 23 @ 8:17 PM EDT

Incident command and coordination of communication and roles becomes critical part of planning well in advance; have written plan #k12prchat

RjKaufman Aug 23 @ 8:39 PM EDT

A5: Use statements for variety of audiences; convey understanding, sympathy #k12prchat

MandeePuleo Aug 23 @ 8:39 PM EDT

A5: LOTS to say, but I would always include when to expect another update & then do it. #k12prchat

JulieThannum Aug 23 @ 8:39 PM EDT

Empathy and emotion are okay -we care about kids! Then transparency and commitment to respond effectively #k12prchat https://t.co/npkdYtdsTA

BBDaneDell - Moderator Aug 23 @ 8:37 PM EDT

Q5: ‘First Response Statements’ are a great opportunity to shape the message. What should they include? #k12PRchat https://t.co/Lm2hjcuKj8

JoshuaTSauer Aug 23 @ 8:39 PM EDT

A4) Can't forget to get on the phone with legislators/leaders who can also help shape message. #k12prchat

meganoverman Aug 23 @ 8:39 PM EDT

Q5: Start with empathy. Parents won't listen until they know you care. #k12PRchat https://t.co/pagtbqHmRX

BBDaneDell - Moderator Aug 23 @ 8:37 PM EDT

Q5: ‘First Response Statements’ are a great opportunity to shape the message. What should they include? #k12PRchat https://t.co/Lm2hjcuKj8

sabreangel Aug 23 @ 8:39 PM EDT

.@AMThublin nobody will visit your page unless they already know. How often to you go to FB pages randomly? #k12prchat

tjentz Aug 23 @ 8:39 PM EDT

A5: What he said :) #k12prchat https://t.co/BAf8YikHFV

RjKaufman Aug 23 @ 8:38 PM EDT

A5: Confirm incident, hold details; share priorities, action steps (who is involved in response); reassure stakeholders #k12prchat

ShawnMcKillop Aug 23 @ 8:39 PM EDT

A5: Safety of students is of paramount concern. We are aware of the situation. Stay connected for details. #k12prchat

marci_minor Aug 23 @ 8:39 PM EDT

A5: Used this with staff training. Use the statement on the side, minus "not answering ?s" #k12prchat https://t.co/6LOBUbZmhn

DonTaylorIII Aug 23 @ 8:39 PM EDT

#k12prchat A5 I believe it goes Who, What, Where, When, Why and sometimes How.. if you know any of those

ConsultJodi Aug 23 @ 8:40 PM EDT

Always be on the lookout on how other schools handle crisis. Learn from the best and worst experiences. #k12prchat

RjKaufman Aug 23 @ 8:40 PM EDT

@Nikonboy1 You got it, my friend. Best time to let students, staff, families know is BEFORE the "it" hits the fan #k12prchat

veronetravis Aug 23 @ 8:40 PM EDT

A4: Reassurance, facts, next steps. #k12prchat

TomJacksonPR Aug 23 @ 8:41 PM EDT

@ConsultJodi Yes Jodi. One district's lesson is a lesson for all of us. #k12prchat

Nikonboy1 Aug 23 @ 8:41 PM EDT

A5 Needs to be genuine, true to "normal" voice. People will know if it's not. #k12prchat

JulieThannum Aug 23 @ 8:41 PM EDT

Crisis communications can make or break you; most people will respond to transparency and truth even if you need to make changes #k12prchat

cateked Aug 23 @ 8:41 PM EDT

#K12PRChat pals, miss you! But, with very few dinners w/the whole family together, white cheddar arugula pesto mac & cheese wins.

Carla_Pereira2 Aug 23 @ 8:41 PM EDT

@sabreangel we avoid Facebook. Aud wants longer responses to Qs we don't usually have As to right away. Tough. #k12prchat

TomJacksonPR Aug 23 @ 8:42 PM EDT

@cateked Nice! Good to see you ... we should catch up! #k12prchat

AMThublin Aug 23 @ 8:42 PM EDT

. @marci_minor this is awesome! Totally "borrowing" this for my staff training! #k12prchat https://t.co/uw70zcUXvJ

marci_minor Aug 23 @ 8:39 PM EDT

A5: Used this with staff training. Use the statement on the side, minus "not answering ?s" #k12prchat https://t.co/6LOBUbZmhn

Cindyjowarner Aug 23 @ 8:42 PM EDT

Q5: These can be drafted in advance for various situations. Gives the media something while you dig for more details. #k12prchat

sabreangel Aug 23 @ 8:42 PM EDT

A5: whatever you do, don't sound like a robot. IA with those saying "show you care." #k12prchat

ConsultJodi Aug 23 @ 8:42 PM EDT

@TomJacksonPR I had a school who didn't handle their response right, and got a $10 million dollar law suite. Ouch! #k12prchat

RjKaufman Aug 23 @ 8:42 PM EDT

@JoshuaTSauer A key stakeholder group, but remember they have their own personal agendas. Sadly, crisis brings out "opportunity" #k12prchat

JulieThannum Aug 23 @ 8:43 PM EDT

We unfortunately continue to have crisis after crisis in education but we learn so much from the past to better our futures #k12prchat

Carla_Pereira2 Aug 23 @ 8:43 PM EDT

A5: What you know. All of it, unless private. Don't hide behind, "It's too soon." The public knows you know something. #k12prchat

AMThublin Aug 23 @ 8:43 PM EDT

Gotta love that Google Search Bar! #k12prchat https://t.co/bZo3KlWL9Y

ConsultJodi Aug 23 @ 8:40 PM EDT

Always be on the lookout on how other schools handle crisis. Learn from the best and worst experiences. #k12prchat

RjKaufman Aug 23 @ 8:43 PM EDT

We are aware of situation, and here's who is responding. #k12prchat https://t.co/VnhrjyfN3P

ShawnMcKillop Aug 23 @ 8:39 PM EDT

A5: Safety of students is of paramount concern. We are aware of the situation. Stay connected for details. #k12prchat

TomJacksonPR Aug 23 @ 8:43 PM EDT

@RjKaufman @JoshuaTSauer Yep. #k12prchat

meganoverman Aug 23 @ 8:44 PM EDT

True. Ok to say you don't know everything yet. Early on people want awareness, empathy & acknowledgment. #k12prchat https://t.co/tmVbYcLHOB

JulieThannum Aug 23 @ 8:41 PM EDT

Crisis communications can make or break you; most people will respond to transparency and truth even if you need to make changes #k12prchat

ConsultJodi Aug 23 @ 8:44 PM EDT

@AMThublin I use Bing. Why? I can't sort out the latest events over the last 24 hours. Plus you can use it for free stuff. #k12prchat

sabreangel Aug 23 @ 8:44 PM EDT

@Carla_Pereira2 exactly! I hate to be grouchy but I am insistent. Don't want to start a convo you don't yet have time/info for. #k12prchat

Carla_Pereira2 Aug 23 @ 8:44 PM EDT

A5: Skip the jargon. Stick to the facts. Share genuine care/concern. Take about next steps & let them know where to learn more #k12prchat

JulieThannum Aug 23 @ 8:44 PM EDT

So important to tell parents ahead of time that you WILL communicate but only AFTER you ensure their kids are safe FIRST #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:45 PM EDT

Q6: What is the value of social media as a crisis comm tool? #k12PRchat https://t.co/8i5yLo094z

RjKaufman Aug 23 @ 8:45 PM EDT

@JulieThannum Trust and credibility is crucial to sustain support during, after crisis. #k12prchat

marci_minor Aug 23 @ 8:45 PM EDT

@Cindyjowarner Unfortunately, I've taken many of my statements from watching the news & events around the country. #k12prchat

veronetravis Aug 23 @ 8:45 PM EDT

@marci_minor Great communication statement!#k12prchat

JoshuaTSauer Aug 23 @ 8:45 PM EDT

I wish we all had an emergency McRib to cover up our annual crisis. #k12prchat

tjentz Aug 23 @ 8:45 PM EDT

A6: You are meeting people where they are at and providing accurate information #k12prchat

sabreangel Aug 23 @ 8:45 PM EDT

@DonTaylorIII @Carla_Pereira2 depending on the crisis I think after is great. Unless you can't say anything about the incident. #k12prchat

TomJacksonPR Aug 23 @ 8:46 PM EDT

A6. Social can work during a crisis, but can also help you create a "crisis ready" culture with your online community. #k12prchat

RjKaufman Aug 23 @ 8:46 PM EDT

A6: Increases comm to stakeholders; quickly responds to fill info void; listening (SM monitoring) informs smart doing #k12prchat

lesleybruinton Aug 23 @ 8:46 PM EDT

Let's dig deeper on social media + crisis communications! #k12prchat with @RjKaufman https://t.co/X0uHd6rPB8

BBDaneDell - Moderator Aug 23 @ 8:45 PM EDT

Q6: What is the value of social media as a crisis comm tool? #k12PRchat https://t.co/8i5yLo094z

marci_minor Aug 23 @ 8:46 PM EDT

A6: Parents look there. "I'll see what FB says." Esp if you already have a strong presence there. #k12prchat

JulieThannum Aug 23 @ 8:47 PM EDT

We have hugged entirely too many families who have lost children - we love them too & grieve every loss #k12prchat https://t.co/EzxQOnK2Qs

RjKaufman Aug 23 @ 8:45 PM EDT

@JulieThannum Trust and credibility is crucial to sustain support during, after crisis. #k12prchat

JennQBrendan Aug 23 @ 8:47 PM EDT

A6 timely, direct to your audience. No media rep required. #sm for #crisiscomm #k12prchat

MandeePuleo Aug 23 @ 8:48 PM EDT

A6: Stakeholders feel like you are making every effort to keep them informed. They will know they matter. #k12prchat

JulieThannum Aug 23 @ 8:48 PM EDT

There's nothing like instant communication of 140-character Tweet from "the" credible source in a crisis #k12prchat https://t.co/cPPFTl1cTP

BBDaneDell - Moderator Aug 23 @ 8:45 PM EDT

Q6: What is the value of social media as a crisis comm tool? #k12PRchat https://t.co/8i5yLo094z

ShawnMcKillop Aug 23 @ 8:49 PM EDT

A6: Aside from ur own district response, you can align w agencies social media posts 2 validate ie Police/public health response #k12prchat

Nikonboy1 Aug 23 @ 8:49 PM EDT

A6: If we've done our jobs right trust factor is higher in our message then in the news media #k12prchat

meganoverman Aug 23 @ 8:49 PM EDT

I would add it also lets you shape public conversation of the event through two-way dialogue. #k12prchat https://t.co/NTsXRe35cx

RjKaufman Aug 23 @ 8:46 PM EDT

A6: Increases comm to stakeholders; quickly responds to fill info void; listening (SM monitoring) informs smart doing #k12prchat

TomJacksonPR Aug 23 @ 8:49 PM EDT

@JulieThannum Yes, Julie. This is how our world learns about immediate crisis. #k12prchat

RjKaufman Aug 23 @ 8:49 PM EDT

@cateked Made baked cheesy rigatoni (recipe from the old country) in advance. The aroma is killin me! #k12prchat

veronetravis Aug 23 @ 8:49 PM EDT

A6: Valuable way to get info out quickly but trust, consistency have to be established before crisis. #k12prchat

marci_minor Aug 23 @ 8:49 PM EDT

RT @Nikonboy1 A6: If we've done our jobs right trust factor is higher in our message then in the news media #k12prchat #k12prchat

marci_minor Aug 23 @ 8:49 PM EDT

RT @Nikonboy1 A6: If we've done our jobs right trust factor is higher in our message then in the news media #k12prchat #k12prchat

DonTaylorIII Aug 23 @ 8:49 PM EDT

#k12prchat A6 you treat social as another outlet (40% of people get their news from fb) - it also allows others to respond to the district

KaitHarman Aug 23 @ 8:50 PM EDT

Late to the chat, I will be thoroughly combing through responses for all your great #crisiscomms insights! #k12prchat

meganoverman Aug 23 @ 8:50 PM EDT

Love this! #k12prchat https://t.co/g6RwdXZKBN

Nikonboy1 Aug 23 @ 8:49 PM EDT

A6: If we've done our jobs right trust factor is higher in our message then in the news media #k12prchat

sabreangel Aug 23 @ 8:50 PM EDT

A6: Social is for two-way comm, not all crises fit this. Some need it. No hard fast rule. Just don't treat it like broadcast! #k12prchat

RjKaufman Aug 23 @ 8:50 PM EDT

People remember long after the incident whether your org's heart was in the right place #k12prchat

JulieThannum Aug 23 @ 8:50 PM EDT

We no longer have to try to speak for other agencies when sharing facts. We say #SAFEdragon Alert and RT #k12prchat https://t.co/exh0EyFMfA

ShawnMcKillop Aug 23 @ 8:49 PM EDT

A6: Aside from ur own district response, you can align w agencies social media posts 2 validate ie Police/public health response #k12prchat

TomJacksonPR Aug 23 @ 8:51 PM EDT

@JulieThannum I need to check this out .. #k12prchat

NewsBoss Aug 23 @ 8:51 PM EDT

We had incident recently where parent called school b4 highschool could call 4 ambulance. Why? Student video instantly on social. #k12prchat

lesleybruinton Aug 23 @ 8:52 PM EDT

For those using social media during crisis, are you using it as a one-way channel or two-way? Are you able to respond? #k12prchat

TomJacksonPR Aug 23 @ 8:52 PM EDT

@NewsBoss This is the reality ... #k12prchat

DonTaylorIII Aug 23 @ 8:52 PM EDT

#k12prchat social media is also good to find out what people know and are saying

ShawnMcKillop Aug 23 @ 8:52 PM EDT

@TomJacksonPR @JulieThannum Agreed. This may be something we can all benefit from in our districts! #k12prchat

JulieThannum Aug 23 @ 8:52 PM EDT

@TomJacksonPR We coordinate with our fire, police and city by RT their messages affecting schools and exponentially grow audience #k12prchat

BBDaneDell - Moderator Aug 23 @ 8:53 PM EDT

Q7: What are essential elements of Social Media Plan in a crisis? #k12PRchat https://t.co/p3hlUGtTQL

lesleybruinton Aug 23 @ 8:53 PM EDT

Love the cooridination of efforts! #k12prchat https://t.co/3UvnrUGUUv

JulieThannum Aug 23 @ 8:50 PM EDT
We no longer have to try to speak for other agencies when sharing facts. We say #SAFEdragon Alert and RT #k12prchat https://t.co/exh0EyFMfA
- ShawnMcKillop Aug 23 @ 8:49 PM EDT
  
  A6: Aside from ur own district response, you can align w agencies social media posts 2 validate ie Police/public health response #k12prchat

veronetravis Aug 23 @ 8:53 PM EDT

Social media is the resource for news media so message is what WE want it to be if we move quickly! #k12prchat

JulieThannum Aug 23 @ 8:53 PM EDT

@NewsBoss Our new reality in #schoolpr #k12prchat

RjKaufman Aug 23 @ 8:54 PM EDT

A7: Followers, esp. stakeholders is key (target them); proactive, responsive content; correct, don't delete; listen to audience #k12prchat

Carla_Pereira2 Aug 23 @ 8:54 PM EDT

A6: speed and efficiency. Forces us to create & share simple messages. #crisissoundbites #k12prchat

Nikonboy1 Aug 23 @ 8:54 PM EDT

A7. Back up power, personnel and passwords for all district pages #k12prchat

tjentz Aug 23 @ 8:54 PM EDT

We tried this with Facebook a few times and were prepared to use as two-way, but there were no questions #k12prchat https://t.co/2QVqU5U4Vn

lesleybruinton Aug 23 @ 8:52 PM EDT

For those using social media during crisis, are you using it as a one-way channel or two-way? Are you able to respond? #k12prchat

KaitHarman Aug 23 @ 8:54 PM EDT

Have to have support! Need dedicated monitoring of SM channels in addition to posting. #k12prchat https://t.co/4gjZ2XBEdp

BBDaneDell - Moderator Aug 23 @ 8:53 PM EDT

Q7: What are essential elements of Social Media Plan in a crisis? #k12PRchat https://t.co/p3hlUGtTQL

NewsBoss Aug 23 @ 8:54 PM EDT

So 2 say #social media is not a primary crisis comm channel = not seeing back channel of student comm. #k12prchat https://t.co/ztmATABOpx

NewsBoss Aug 23 @ 8:51 PM EDT

We had incident recently where parent called school b4 highschool could call 4 ambulance. Why? Student video instantly on social. #k12prchat

JennQBrendan Aug 23 @ 8:54 PM EDT

@lesleybruinton I would do my best to respond. State facts known & let all know we'll share more when we can / info is available. #k12prchat

RjKaufman Aug 23 @ 8:55 PM EDT

A7: Hashtags group relevant info to follow, find & share; take detractors offline ASAP; RT to spread the word #k12prchat

AMThublin Aug 23 @ 8:55 PM EDT

Social media's also where students go. If the situation's effecting their school, tweet's are quick ways to keep them straight. #k12prchat

marci_minor Aug 23 @ 8:55 PM EDT

@JennQBrendan @lesleybruinton Then they know you're on it and paying attention. And also realize where to go for accurate info. #k12prchat

JulieThannum Aug 23 @ 8:55 PM EDT

I cannot tell you how much crisis communications I've learned from @RjKaufman and other #school or @NSPRA @tspra colleagues #k12prchat

Carla_Pereira2 Aug 23 @ 8:55 PM EDT

@lesleybruinton always two-way. Critical and helpful during a recent labour situation. If not us, then who would respond? #k12prchat

JennQBrendan Aug 23 @ 8:55 PM EDT

@DonTaylorIII yes, social listening! I'm all ears!👂🏼🙌 #k12prchat

DonTaylorIII Aug 23 @ 8:55 PM EDT

A7 #k12prchat - making sure you understand it's a 2-way communication, you need to answer questions and respond to comments

veronetravis Aug 23 @ 8:56 PM EDT

@lesleybruinton #k12prchat If you have a person who works the social media, you can respond, put message out in realtime.

ShawnMcKillop Aug 23 @ 8:56 PM EDT

A6: & pull in other staff to help. Best support in crisis is to have many hands. There's more to a response than just socialmedia #k12prchat

marci_minor Aug 23 @ 8:57 PM EDT

A7: Delegating the spokesperson and sending the initial message so parents know where to look for more info. #k12prchat

Nikonboy1 Aug 23 @ 8:57 PM EDT

A7. Inform key stakeholders and let them help repost, RT. #k12prchat

sabreangel Aug 23 @ 8:57 PM EDT

A7: someone monitoring social media like whoa. Answer questions when possible. Point to webpage w/updates. #k12prchat

NewsBoss Aug 23 @ 8:57 PM EDT

Know ahead of time what crisis response levels will trigger for diff. Poss. response. Also run drills! #k12prchat https://t.co/bwR9fqiS5H

BBDaneDell - Moderator Aug 23 @ 8:53 PM EDT

Q7: What are essential elements of Social Media Plan in a crisis? #k12PRchat https://t.co/p3hlUGtTQL

tjentz Aug 23 @ 8:57 PM EDT

A7: Share what you know when you know it. Come back with more info when available. Ask followers to RT. Answer questions. #k12prchat

JulieThannum Aug 23 @ 8:57 PM EDT

I tell school leaders: if you aren't on social media, millennial parents will have conversation without. . .or about you! #k12prchat

JoshuaTSauer Aug 23 @ 8:58 PM EDT

There are so many variables to a crisis. Take a few deep breaths..get your mind right. And let your heart and training guide you. #k12PRchat

sabreangel Aug 23 @ 8:58 PM EDT

A7: there's only so much you can plan for social media. Every crisis is different. #k12prchat

JulieThannum Aug 23 @ 8:58 PM EDT

@ShawnMcKillop depth of our school crisis management responses these days goes so much deeper than anyone can fathom or realize #k12prchat

sabreangel Aug 23 @ 8:59 PM EDT

.@NewsBoss monitoring is not the same as using it to broadcast, though. #k12prchat