#K12PRchat Archive | Participate

BBDaneDell - Moderator Sep 13 @ 8:00 PM EDT

Hey #k12prchat, let us know you are here and where you are from.

BBDaneDell - Moderator Sep 13 @ 8:00 PM EDT

Q0: How did you get into working in education? #k12PRchat https://t.co/CYLbxpW3XX

Bob_Mosier Sep 13 @ 8:00 PM EDT

Ready for a great night from just outside DC, where my Redskins were thumped by the Steelers last night. #uglystart #K12PRchat

BBDaneDell - Moderator Sep 13 @ 8:00 PM EDT

@AdamBrownEDU Welcome and great to have you. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:01 PM EDT

@NewsBoss Me too. Can't wait to hear what all the different audiences bring. #k12prchat

mcronk4875 Sep 13 @ 8:01 PM EDT

Michelle Cronk here from North Kansas City Schools in Kansas City, MO! #k12prchat

PrincipalDean Sep 13 @ 8:01 PM EDT

Excited to get going tonight! #K12PRChat

kmbaumgartner Sep 13 @ 8:01 PM EDT

Krystyna here from Long Island, New York #k12prchat

NewsBoss Sep 13 @ 8:01 PM EDT

A0: 22 years in tv news- jumped into education 2 years ago to help school comm. evolution and of course help parents & students! #k12prchat

Bob_Mosier Sep 13 @ 8:01 PM EDT

A0. Spent 19+ years in newspapers, then hopped the fence to #schoolpr #K12PRchat

shanehaggerty Sep 13 @ 8:01 PM EDT

A0: Shane Haggerty from @TollesTech in Ohio. I started my career as a middle & high school English teacher at my alma mater. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:01 PM EDT

@Bob_Mosier I'm so sorry. That is a rough life being a @Redskins fan. #k12prchat

JoshuaTSauer Sep 13 @ 8:01 PM EDT

Okie here! Go Sooners! Beat the Buckeyes on Saturday. #k12prchat

shanehaggerty Sep 13 @ 8:02 PM EDT

@JoshuaTSauer I approve this message. #k12prchat

DonTaylorIII Sep 13 @ 8:02 PM EDT

#k12prchat A0 I left tv news 1.5 years ago to work with school system and have loved every minute of it!

kmbaumgartner Sep 13 @ 8:02 PM EDT

Q0: Sort of fell into working in education after about 10 years in government. Opportunity came up and I took it. #k12PRchat

BBDaneDell - Moderator Sep 13 @ 8:02 PM EDT

Everyone welcome @PrincipalDean. He is guest moderating tonight. A great principal who cares deeply about those he serves. #k12prchat

Bob_Mosier Sep 13 @ 8:02 PM EDT

@BBDaneDell We're OK. We're used to it. :) #K12PRchat

mcronk4875 Sep 13 @ 8:02 PM EDT

A0: Started in non-profit communications, switched to #schoolpr when my kids started school. Seemed like a good fit and it was! #k12prchat

NewsBoss Sep 13 @ 8:02 PM EDT

My name is Greg and I am from Naples, Florida. I have a #k12prchat addiction! https://t.co/RoZKQAti7u

bsnicol2 Sep 13 @ 8:03 PM EDT

It's PTO meeting night in my district, so principals are working late. #K12PRchat https://t.co/6G8kNJQSUa

Bob_Mosier Sep 13 @ 8:03 PM EDT

@BBDaneDell Plus, we have the Nats now. #K12PRchat

AdamBrownEDU Sep 13 @ 8:03 PM EDT

A0. Always knew it was something I wanted to do. Tried business world and it wasn't for me. Education is my calling #k12prchat

kmagette - Moderator Sep 13 @ 8:03 PM EDT

A0 K12 education got me. Married a HS teacher, job opened up, I was hooked. #k12prchat

JoshuaTSauer Sep 13 @ 8:03 PM EDT

A0)I grew up poor. Raised by single mom. Experienced a lot of adversity. Public service is my calling...Starts with ed. #Empathy #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:03 PM EDT

I got into education by accident, but it was a great accident and I wouldn't change it for anything. #k12prchat

Bob_Mosier Sep 13 @ 8:03 PM EDT

@NewsBoss #12stepprogram #K12PRchat

BBDaneDell - Moderator Sep 13 @ 8:04 PM EDT

@PrincipalDean Make sure you have the #k12prchat for all posts.

shanehaggerty Sep 13 @ 8:04 PM EDT

Welcome, @PrincipalDean & any other school admins, teachers, joining tonight #K12prchat https://t.co/HqdXf3WNn8

jrberlin58 Sep 13 @ 8:04 PM EDT

A0: #k12prchat - started volunteering, then working with curriculum team, became tech helpdesk, now PR and communications on top of all else

BBDaneDell - Moderator Sep 13 @ 8:04 PM EDT

@AdamBrownEDU Thats what I love about education, it's about more than yourself. #k12prchat

cateked Sep 13 @ 8:04 PM EDT

A0: Landed #schoolpr in #engage109 after 20 yrs in mktg/journalism & (most important) being PTO prez. #K12PRChat https://t.co/Cck7iAnVjy

BBDaneDell - Moderator Sep 13 @ 8:00 PM EDT

Q0: How did you get into working in education? #k12PRchat https://t.co/CYLbxpW3XX

ShawnMcKillop Sep 13 @ 8:05 PM EDT

A0: Started in politics and communications and worked for the Ontario Minister of Education. The rest is history... #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:05 PM EDT

Q1: What do you believe is the role of principals & school staff in communicating with parents/community? #k12PRchat https://t.co/kaHu6yOGqo

tbeasleyjr Sep 13 @ 8:05 PM EDT

#k12prchat I got into education after two years covering prep sports for a small paper. Loved working with schools.

cateked Sep 13 @ 8:05 PM EDT

Welcome to #K12PRChat @PrincipalDean! We won't bite! https://t.co/72ndUtaG3Y

BBDaneDell - Moderator Sep 13 @ 8:02 PM EDT

Everyone welcome @PrincipalDean. He is guest moderating tonight. A great principal who cares deeply about those he serves. #k12prchat

DonTaylorIII Sep 13 @ 8:05 PM EDT

#k12prchat @PrincipalDean https://t.co/S4TXpOi1b2

PrincipalDean Sep 13 @ 8:05 PM EDT

I am a born again educator, worked for a year, quit... Started several small businesses and returned to ed. #k12prchat

KleinISDJustin Sep 13 @ 8:05 PM EDT

#k12prchat fail Forgot the hashtag. https://t.co/oIgWd9Cm92

KleinISDJustin Sep 13 @ 8:05 PM EDT

Justin Elbert here from Texas! A0: I got started as a HS journalism advisor teaching YB and NP to the best students in the school. Loved it

SJWill56 Sep 13 @ 8:05 PM EDT

Here's the ?'s for tonight's chat - joining in from upstate NY ... #k12prchat https://t.co/Ri7rYo6kNQ

BBDaneDell - Moderator Sep 13 @ 3:56 PM EDT

Questions for todays #k12prchat are ready. Take a look and make like the @boyscouts and #BePrepared https://t.co/CXBmyGGW9r

Bob_Mosier Sep 13 @ 8:06 PM EDT

A1. Prins/staff are first line of communication with communities. They are the KEY link. #K12PRchat

AdamBrownEDU Sep 13 @ 8:06 PM EDT

A1. We are responsible for creating a unified support system that pushes our Ss forward. #k12prchat

shanehaggerty Sep 13 @ 8:06 PM EDT

A1: Principals are instructional leaders of the bldg so they are vital communicators. School staff is vital for 1st-person POV #k12prchat

k_beach Sep 13 @ 8:06 PM EDT

A0 - Three of four grandparents were public school educators. Found #schoolPR after time in state gov. #k12PRchat

mcronk4875 Sep 13 @ 8:06 PM EDT

A1: Principals/school staff are THE trusted source and VITAL to parent/community communications. #k12prchat

kmagette - Moderator Sep 13 @ 8:06 PM EDT

A1 Principals and teachers are deeply connected to the community. Faces, hearts of our schools. #k12prchat

bsnicol2 Sep 13 @ 8:06 PM EDT

A0. Started teaching at 30, joined admin team 8 yrs later. Passionate about #TeachersVoice in #SchoolPR #K12PRchat https://t.co/Mi39f0c6qr

kmbaumgartner Sep 13 @ 8:06 PM EDT

Q1: Helping set the tone for the teachers in their buildings by encouraging them to take pictures, share stories, etc. #k12PRchat

JulieThannum Sep 13 @ 8:07 PM EDT

A0: I was a newspaper editor and suggested to our local school superintendent that he hire a PR person, so he did - me! #k12prchat #luckyme

DonTaylorIII Sep 13 @ 8:07 PM EDT

#k12prchat A1 They are our first line of contact. They need to help us spread our message and inform the school community of news.

cateked Sep 13 @ 8:07 PM EDT

A1: They are the key contacts - most trusted. Their communication builds relationships & culture. #K12PRChat https://t.co/M9HwDN33fk

BBDaneDell - Moderator Sep 13 @ 8:05 PM EDT

Q1: What do you believe is the role of principals & school staff in communicating with parents/community? #k12PRchat https://t.co/kaHu6yOGqo

brian_woodland Sep 13 @ 8:07 PM EDT

@BBDaneDell Q1 research says they, and staff, are key builders and breakers of school reputation. #K12prchat

shanehaggerty Sep 13 @ 8:08 PM EDT

@JulieThannum You must be very convincing! #k12prchat

cateked Sep 13 @ 8:08 PM EDT

Absolutely true in #engage109! #K12PRChat https://t.co/80ysGzdlxg

mcronk4875 Sep 13 @ 8:06 PM EDT

A1: Principals/school staff are THE trusted source and VITAL to parent/community communications. #k12prchat

JoshuaTSauer Sep 13 @ 8:08 PM EDT

A1) Ss spend ~1/3 of life in school. Role = to Ps. Dialogue vital to success of S. Work, thrive together. #K12PRCHAT https://t.co/MWJNW0S3Sw

JulieThannum Sep 13 @ 8:08 PM EDT

A1: Principals are the face of our schools - highly trusted by their own staff, parents and students. They are ambassadors for ed #k12prchat

KleinISDJustin Sep 13 @ 8:08 PM EDT

A1: They should share everything with their students and parents & and they need to promote the good! #k12prchat https://t.co/zNPRVF1y9q

BBDaneDell - Moderator Sep 13 @ 3:56 PM EDT

Questions for todays #k12prchat are ready. Take a look and make like the @boyscouts and #BePrepared https://t.co/CXBmyGGW9r

Bob_Mosier Sep 13 @ 8:08 PM EDT

Prins/staff can make or break any issue. #schoolpr folks must relay on them and partner with them. #K12PRchat

ShawnMcKillop Sep 13 @ 8:08 PM EDT

A1: Ps & School staff are the great connection. They lead the way and gain trust to bridge education and the community #k12prchat

shanehaggerty Sep 13 @ 8:08 PM EDT

@brian_woodland @PrincipalDean @PeelSchools That looks like you're at the United Nations General Assembly! #k12prchat

TheEimer Sep 13 @ 8:09 PM EDT

A0: I started in education 8 years ago, coming from small market ad agency and radio background #k12PRchat

BBDaneDell - Moderator Sep 13 @ 8:09 PM EDT

Principals are the face of schools & student education. They are critical to parents believing the school/district/teachers care #k12prchat

tbeasleyjr Sep 13 @ 8:09 PM EDT

#k12prchat Keep an open line of communication on things that impact all parents, provide an effective outlet for all issues.

bsnicol2 Sep 13 @ 8:09 PM EDT

A1. Principals model the way. They remove barriers and provide resources. True of teaching and learning as well as communication. #K12PRchat

JulieThannum Sep 13 @ 8:10 PM EDT

@shanehaggerty I didn't even realize it was job interview. I was just excited for my local district to get a #schoolpr position! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:10 PM EDT

@AdamBrownEDU So important in #SchoolPR to be united, and the principals are looked to as the leaders. They are familiar. #k12prchat

jrberlin58 Sep 13 @ 8:10 PM EDT

A2 #k12prchat Ps & Ts 1st line of comm, either get the word out or get it to me. So many great things happening, they are in middle of it

DonTaylorIII Sep 13 @ 8:11 PM EDT

#k12prchat If principals and staff dont' buy in to your messaging then you're in trouble

PrincipalDean Sep 13 @ 8:12 PM EDT

Q1- The principal needs to control the message and make certain it is brand representative. Yes- Business concepts do apply #k12prchat

k_beach Sep 13 @ 8:12 PM EDT

A1 - Already been stated, but principals & staff have direct connection with students, parents. Help deliver message #k12prchat

kmbaumgartner Sep 13 @ 8:12 PM EDT

I've found this role makes it hard for them to focus on PR - always looking to make it easier for them #k12prchat https://t.co/QgsdzpdX57

shanehaggerty Sep 13 @ 8:06 PM EDT

A1: Principals are instructional leaders of the bldg so they are vital communicators. School staff is vital for 1st-person POV #k12prchat

k_beach Sep 13 @ 8:12 PM EDT

A1 - Principals & staff help as my eyes & ears. I can't be in 13 buildings at once! #k12prchat

ShawnMcKillop Sep 13 @ 8:12 PM EDT

Need to give big shout out 2 all Princial leaders @GEDSB, they're amazing, great communciators, & I've learned so much from them #k12prchat

DonTaylorIII Sep 13 @ 8:12 PM EDT

#k12prchat Just curious, do you send talking points to principals and admins?

BBDaneDell - Moderator Sep 13 @ 8:13 PM EDT

Q2: What value do school staff members bring to communicating with parents/community? #k12prchat https://t.co/Cah6bXpSay

PrincipalDean Sep 13 @ 8:13 PM EDT

A2- The staff helps to reinforce the message which builds transparency and consistency. ONE VOICE #k12prchat

kmagette - Moderator Sep 13 @ 8:13 PM EDT

A3 School staff members= critical voices in community bc they have earned trust, built relationships w parents, students. #k12prchat

JoshuaTSauer Sep 13 @ 8:13 PM EDT

A2) The value is added insight and parent involvement. Breaks down barriers. It's a win-win. #K12PRCHAT https://t.co/kZM0bGx20C

KleinISDJustin Sep 13 @ 8:13 PM EDT

They know their students and parents better than anyone else. They can help tailor the message. #k12prchat https://t.co/w77DIw3Zlx

BBDaneDell - Moderator Sep 13 @ 5:01 PM EDT

@FallsSchools Better https://t.co/QHeGix1Gww

Bob_Mosier Sep 13 @ 8:13 PM EDT

@kmbaumgartner Exactly. We have to take load off their shoulders. I want Ps focusing on kids. #K12PRchat

BBDaneDell - Moderator Sep 13 @ 8:13 PM EDT

@PrincipalDean many things 2 learn & apply from business 2 education. When looking 4 ideas, getting outside the paradigm can help #k12prchat

shanehaggerty Sep 13 @ 8:14 PM EDT

@kmbaumgartner Agree, but many schools (at least in our state) have multiple asst princpls, it has given more freedom to do comms #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:14 PM EDT

@k_beach Principals & staff are far more believable than the district. They are close to the parents and will face them everyday #k12prchat

AdamBrownEDU Sep 13 @ 8:14 PM EDT

A2. If your school has a great culture and shared vision, your staff will champion your message #k12prchat

JulieThannum Sep 13 @ 8:14 PM EDT

A2: always work to put the most credible source in front of your target audience; hopefully that is the principal/AP of campus #k12prchat

TheEimer Sep 13 @ 8:14 PM EDT

A1: Admins should model best practices & inspire staff to try new methods of communication. Show them benefits of social media! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:15 PM EDT

@PrincipalDean Unity of voice is compelling. It makes believers out of naysayers. #k12prchat

kmagette - Moderator Sep 13 @ 8:15 PM EDT

@DonTaylorIII Need to build message collaboratively. Give and take isn't easy, but it's essential. #k12prchat

shanehaggerty Sep 13 @ 8:15 PM EDT

A2: Their voices are some of the most authentic we can help facilitate to be out there. #k12prchat

NewsBoss Sep 13 @ 8:15 PM EDT

A1: The further you get from the classroom, the less trust exists. Parents have relationships starting in classroom. #k12prchat

AdamBrownEDU Sep 13 @ 8:15 PM EDT

@BBDaneDell @PrincipalDean many incredible business leadership books out there #k12prchat

k_beach Sep 13 @ 8:15 PM EDT

A2 - School staff lend credibility to message (esp district messages); they're the familiar face and voice for families. #k12prchat

mcronk4875 Sep 13 @ 8:16 PM EDT

A2: They are the ambassadors of the district message, personalizing the experiences for families. Relationships of trust! #k12prchat

kmbaumgartner Sep 13 @ 8:16 PM EDT

.@Bob_Mosier Absolutely! #k12prchat

bsnicol2 Sep 13 @ 8:16 PM EDT

A2. In addition to all the things teachers do for kids and each other, we have a prime seat to share our schools' story. #K12PRchat

mychalfrost Sep 13 @ 8:16 PM EDT

A3: messaging from school level (principal or AP) can be viewed as more authentic, personal. More direct engagement with parents #k12prchat

k_beach Sep 13 @ 8:16 PM EDT

Oops, @BBDaneDell basically said this same thing in response to my last tweet. :) #k12prchat https://t.co/UIno9dRZJD

k_beach Sep 13 @ 8:15 PM EDT

A2 - School staff lend credibility to message (esp district messages); they're the familiar face and voice for families. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:16 PM EDT

@JulieThannum I know our principals & teachers are the ones I trust. They arent "PR" people. More likely to tell it like it is. #k12prchat

Bob_Mosier Sep 13 @ 8:16 PM EDT

A2. Ps know their communities. To tailor responses properly, we have to rely on that knowledge. #K12PRchat

kmagette - Moderator Sep 13 @ 8:16 PM EDT

@Bob_Mosier @kmbaumgartner Take load off means strategic messaging and writing. But they must deliver msg for max credibility. #k12prchat

tbeasleyjr Sep 13 @ 8:16 PM EDT

They know what's going on better than anyone. Aside from telling the what & who, they understand why. #k12prchat https://t.co/k20N2zaCbT

BBDaneDell - Moderator Sep 13 @ 8:13 PM EDT

Q2: What value do school staff members bring to communicating with parents/community? #k12prchat https://t.co/Cah6bXpSay

TheEimer Sep 13 @ 8:16 PM EDT

A2: Staff have the personal connections with families. They are in the trenches and know what works best for their audience. #k12prchat

JulieThannum Sep 13 @ 8:17 PM EDT

A3: campus-level communications should be timely, transparent and trustworthy; principal should coordinate with central office #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:17 PM EDT

@NewsBoss At the district level. The messaging usually looks like this. #k12prchat https://t.co/QRK99yUHaT

NewsBoss Sep 13 @ 8:17 PM EDT

A2: School staff critical for consistent message. Every message has to be in every employees' hands as ambassadors esp. w/social #k12prchat

brian_woodland Sep 13 @ 8:18 PM EDT

@BBDaneDell Q2 research says THE most important source of info. They have the power.That's why we did #PeelTake3 video for staff #k12prchat

DonTaylorIII Sep 13 @ 8:18 PM EDT

#k12prchat A2 Day-to-day contact that the district doesn't have. If people have questions, they are going to teachers/principals first

BBDaneDell - Moderator Sep 13 @ 8:18 PM EDT

@tbeasleyjr They can also deliver a message in a personal manner since they know individuals. #k12prchat

kmbaumgartner Sep 13 @ 8:18 PM EDT

.@shanehaggerty Only 2 of our buildings have multiple APs & some share an AP so am still working on strategies to make it easier #k12prchat

ShawnMcKillop Sep 13 @ 8:18 PM EDT

Q2: The value is in their ability to build confidence. Trust excelerates communications = strong relationships & high engagement #k12prchat

PrincipalDean Sep 13 @ 8:18 PM EDT

Oftentimes staff is seen as a true voice of what is actually taking place. They know principals are going to be spin doctors. #k12prchat

JulieThannum Sep 13 @ 8:18 PM EDT

Even the word PRincipal begins with PR! #captainobvious And we are lucky to have some of best @Carrollisd #k12prchat

cateked Sep 13 @ 8:18 PM EDT

A2: Immense! Surveys show parents want direct connect to classroom & want more from their teachers, less from district (me!) #k12PRChat

BBDaneDell - Moderator Sep 13 @ 8:19 PM EDT

@brian_woodland I love the staff promotion videos. Staff should be proud to work for the school. #k12prchat

jentodd Sep 13 @ 8:19 PM EDT

A1: Principals are culture drivers. Good attitudes, good work, good communication... It starts there. #k12prchat

TheEimer Sep 13 @ 8:20 PM EDT

@JulieThannum I might need to use this as a promo/buy-in for our admins! Genius! #k12prchat

JulieThannum Sep 13 @ 8:20 PM EDT

If you don't think Principal is critical to PR message/mission, take look at instances where people have lost trust/transparency #k12prchat

NewsBoss Sep 13 @ 8:20 PM EDT

Lesson learned from #socialmedia trainings- silent principal=dead comm. initiative in that school. They must at least bless it. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Truth. Another reason 2 put the effort in 2 ensure your staff is on the same page as you. Team mentality. #k12prchat https://t.co/Hm0Q2J4k8R

PrincipalDean Sep 13 @ 8:18 PM EDT

Oftentimes staff is seen as a true voice of what is actually taking place. They know principals are going to be spin doctors. #k12prchat

k_beach Sep 13 @ 8:21 PM EDT

@DonTaylorIII Depending on the topic, yes. Or at least have a conversation, talk through key points and potential questions. #k12prchat

shanehaggerty Sep 13 @ 8:21 PM EDT

@kmbaumgartner I have found that if I send them pics or give them sample tweets, it gets them started. Then they kind of "get it" #k12prchat

ShawnMcKillop Sep 13 @ 8:21 PM EDT

@PrincipalDean spin is such an ugly word. Staying true to openness and honesty is the greatest gift to parents. #nospin. #k12prchat

PrincipalDean Sep 13 @ 8:21 PM EDT

A3- Principals MUST ensure a consistent, clear message that is readily repeated... #k12prchat

DavisWelcome Sep 13 @ 8:22 PM EDT

A2: A sense of trust! #k12prchat https://t.co/K4YgQNSBUr

JulieThannum Sep 13 @ 8:22 PM EDT

@TheEimer Got that wit & wisdom @NSPRA Sometimes the solution is right in front of us but we get temporarily blinded by problems #k12prchat

mcronk4875 Sep 13 @ 8:22 PM EDT

A3: Remember to partner with the #schoopr professional! Share their good news so they can help spread the word. #k12prchat

DonTaylorIII Sep 13 @ 8:22 PM EDT

#k12prchat We do staff convocation at beginning of year with our theme - not just teachers - ALL staff (1,200) in the same auditorium

BBDaneDell - Moderator Sep 13 @ 8:22 PM EDT

@DonTaylorIII Don't just send talking points, send out "why" points too. Why are we saying this. Staff needs to believe the msg #k12prchat

NewsBoss Sep 13 @ 8:23 PM EDT

Principals can increase comm. efforts/effect by doing things like this! Authentic. Creative. Engaging. #k12prchat https://t.co/rZGWSqtrzS

NewsBoss Sep 10 @ 5:42 PM EDT

Very well done @PoincianaCCPS!!🎯👏🎥 https://t.co/q5TbVSAiaX

JulieThannum Sep 13 @ 8:23 PM EDT

Absolutely right! @PrincipalDean Repetition is a key component of effective messaging! #schoolpr #k12prchat

shanehaggerty Sep 13 @ 8:23 PM EDT

A3: Support the efforts of the communications person/dept! Embrace us! Advocate for us w/the staff! #k12prchat https://t.co/KXhfWgr8u3

DavisWelcome Sep 13 @ 8:23 PM EDT

A3: Do more positive phone calls. #k12prchat https://t.co/bgj2hBHaRg

bsnicol2 Sep 13 @ 8:23 PM EDT

A3. Model the way. Know Comms 101. Learn the best tools for the job. Lean in with #SchoolPR staff. #K12PRchat https://t.co/JWDJHsLXte

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

KleinISDJustin Sep 13 @ 8:24 PM EDT

So many great stories are never told. Principals need to be cheerleaders for their campus. #k12prchat https://t.co/fwzyNNyXst

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

BBDaneDell - Moderator Sep 13 @ 8:24 PM EDT

@PrincipalDean Consistent & clear together. Those 2 items make it repeatable. If you change it or its convuluded, good night #k12prchat

NewsBoss Sep 13 @ 8:24 PM EDT

Or like this! Both of these are first year principals who understand the power of video & social media. #k12prchat https://t.co/6riJxiOmsz

NewsBoss Sep 1 @ 10:15 AM EDT

#Socialmedia savvy new principal joins social savvy school and this is what you get! 🎯✔️👏👏 #ccpssuccess #schoolpr https://t.co/57qVg179tc

mcronk4875 Sep 13 @ 8:24 PM EDT

Principals - your #schoolpr professional is here to help in good times & bad! We are your friends, so talk to us often. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:24 PM EDT

@ShawnMcKillop @PrincipalDean As soon as their is spin, nothing else matters, trust is lost. Nobody likes feeling "played" #k12prchat

kmagette - Moderator Sep 13 @ 8:24 PM EDT

A3 Don't overthink it. Keep it simple. Friendly language. Ppl want to see the person in comms that they already know. #K12PRchat

Bob_Mosier Sep 13 @ 8:25 PM EDT

@DavisWelcome Agree wholeheartedly. Show parents believe you care about the positive and build trust! #K12PRchat

SJWill56 Sep 13 @ 8:25 PM EDT

A3 - School leaders can set the example - get out positive glimpses of ed in action from w/in school walls - parents love it... #k12prchat

k_beach Sep 13 @ 8:25 PM EDT

A3 - Understand what info and how parents would like to receive information. "We've always done it" doesn't make it best. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:25 PM EDT

@KleinISDJustin Oh the stories. Principals have so many. Of staff, of students, or parents. Please share!! #k12prchat

tbeasleyjr Sep 13 @ 8:25 PM EDT

A3: Aside from sending me great story ideas...own their stories- talks, website, newsletter, social #k12prchat https://t.co/hAgbovhQXh

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

JoshuaTSauer Sep 13 @ 8:25 PM EDT

A3) Embrace the power of PR. Hire any of my #K12PRCHAT colleagues... or me. It's what we're trained to do. https://t.co/SKFhMzZ5R1

DonTaylorIII Sep 13 @ 8:25 PM EDT

#k12prchat A3 It's also important they let us know the questions being asked. We can support them if we know what the community needs.

bsnicol2 Sep 13 @ 8:25 PM EDT

Notable: in our district some of the best Social Media comes from principals: all-in before it was cool. #K12PRchat https://t.co/JWDJHsLXte

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

k_beach Sep 13 @ 8:26 PM EDT

A3 - And, selfishly, reach out to me! I might've dealt with X issue in the past; don't reinvent wheel if unnecessary. #k12prchat

AdamBrownEDU Sep 13 @ 8:26 PM EDT

A3. If you make strong decisions everyday that impact Ss. Word of mouth becomes key #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:27 PM EDT

Never underestimate the fear of people telling stories, make it safe and celebrate the stories that are told to get more out. #k12prchat

cateked Sep 13 @ 8:27 PM EDT

A3: Principals who #EmbraceSocial & trust staff then make time for communication training create a culture of communication. #K12PRChat

kmbaumgartner Sep 13 @ 8:27 PM EDT

@shanehaggerty The big focus by me is stuff going to papers, etc from district so my push is getting them to send me pics/stories #k12prchat

shanehaggerty Sep 13 @ 8:28 PM EDT

@mychalfrost @kmbaumgartner I had to do this w/several admins when they first got started. Now they tweet away on their own! #k12prchat

smithsteph Sep 13 @ 8:28 PM EDT

A3: embrace social media and take your message where parents are #k12prchat https://t.co/EQoGJ8J0MZ

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

mychalfrost Sep 13 @ 8:28 PM EDT

A3: Embracing social as effective comms tool. Ensuring/owning responsibility of ensuring sites are updated. Consistency is key. #k12prchat

jentodd Sep 13 @ 8:29 PM EDT

A3: Comm is everyone's job; an informed staff is a valued staff. Model it. #k12prchat https://t.co/q8oKDQD5ft

BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT

Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

NewsBoss Sep 13 @ 8:29 PM EDT

Great school level communication is original, creative, ¬ chasing a fad like this! #k12prchat #enoughpumpkinspice https://t.co/Va5IuUMrzs

Bob_Mosier Sep 13 @ 8:29 PM EDT

A3. Lean on your PTA/PTO president as well as your PR folks. Parents are a perfect place to find out about simmering issues. #K12PRchat

JulieThannum Sep 13 @ 8:29 PM EDT

A3: Truly strategic principals hire best teachers who are connected to families as "the" credible sources = #schoolpr for the win #k12prchat

ShawnMcKillop Sep 13 @ 8:29 PM EDT

A3: Understanding they can build a bank account of good will in good times so when times get tough, they don't go in the red! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:30 PM EDT

The social movement is more about decentralizing than anything else. Embrace it, free your schools @NewsBoss is example #k12prchat

NewsBoss Sep 13 @ 8:30 PM EDT

Fear of taking a risk, fear of failure, no time, they have been worn out by vocal minority of parents. #k12prchat https://t.co/iaegrNwTWI

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

bsnicol2 Sep 13 @ 8:30 PM EDT

A4. TIME. See "Schools Can't Do It Alone" for list of what has been added to our plates over the years. #K12PRchat https://t.co/Nq4mh8OSfD

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

shanehaggerty Sep 13 @ 8:30 PM EDT

A4: I think many just aren't comfortable or feel "safe" doing it. Training your staff, providing resources. That helps. #k12prchat

JulieThannum Sep 13 @ 8:31 PM EDT

A4: Time is biggest obstacle; find key communicators in local network and get the facts to them first #k12prchat https://t.co/PYwuvr16g8

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

smithsteph Sep 13 @ 8:31 PM EDT

Excellent point. You have to build the good to prepare for the bad. #k12prchat https://t.co/6el8aSsTyj

ShawnMcKillop Sep 13 @ 8:29 PM EDT

A3: Understanding they can build a bank account of good will in good times so when times get tough, they don't go in the red! #k12prchat

DonTaylorIII Sep 13 @ 8:31 PM EDT

#k12prchat A4 Many think they don't have time, you download @twitter app on their phone and they are surprised it's so easy

shanehaggerty Sep 13 @ 8:31 PM EDT

A4: But don't feed them any delusions that communicating effectively won't take time and consistency. No way around that. #k12prchat

smithsteph Sep 13 @ 8:32 PM EDT

A4: time but there are great tools out there to help overcome that. #k12prchat #noexcuses https://t.co/KJfa1RtKTh

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

JulieThannum Sep 13 @ 8:32 PM EDT

@NSPRA isn't just for #schoolpr professionals, principals can find valuable communication resources when they join #k12prchat

jentodd Sep 13 @ 8:32 PM EDT

Yes! What's amazing to most is daily practice for Ts. Empower staff-their story is worth sharing #k12prchat https://t.co/gHfUCE8eGa

KleinISDJustin Sep 13 @ 8:24 PM EDT
So many great stories are never told. Principals need to be cheerleaders for their campus. #k12prchat https://t.co/fwzyNNyXst
- BBDaneDell - Moderator Sep 13 @ 8:21 PM EDT
  
  Q3: How can principals improve the communication coming from their schools? #k12PRchat https://t.co/v0f2Etf9Kc

BBDaneDell - Moderator Sep 13 @ 8:32 PM EDT

@JulieThannum How can we make communicating less time intensive for others? #k12prchat

KleinISDJustin Sep 13 @ 8:33 PM EDT

@BBDaneDell Sometimes principles like to control the news coming out. Teachers should be able to tell their stories directly. #k12prchat

mychalfrost Sep 13 @ 8:33 PM EDT

A4: Hurdles=Excuses. Excuses=Obstacles. Obstacles=Opportunities. Equip schools to take flight & refuel as needed #k12prchat #PRessForward

BBDaneDell - Moderator Sep 13 @ 8:33 PM EDT

@NewsBoss In todays world, it's better to have small messups than look like you aren't trying. Authenticity matters. #k12prchat

cateked Sep 13 @ 8:33 PM EDT

A4: Network restrictions that limit ability to #EmbraceSocial. #K12PRChat https://t.co/vZMaPgr8mN

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

kmagette - Moderator Sep 13 @ 8:33 PM EDT

A4 Others have said it, but time is big barrier in most schools. Never time to leverage comms tools as much as we'd all like! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:34 PM EDT

@KleinISDJustin Control = no authenticity. When that happens, everyone sees right through it. #k12prchat

NewsBoss Sep 13 @ 8:34 PM EDT

@tbeasleyjr I am pro all things Swedish Fish😄🎉 and over the pumpkin push🎃 #k12prchat

jentodd Sep 13 @ 8:35 PM EDT

Huge obstacle. Everyone is busy. What's the most efficient and authentic way to engage? #k12prchat https://t.co/VHYR4KKkKZ

BBDaneDell - Moderator Sep 13 @ 8:32 PM EDT

@JulieThannum How can we make communicating less time intensive for others? #k12prchat

DonTaylorIII Sep 13 @ 8:35 PM EDT

#k12prchat If Twitter time is a concern, suggest 2-3 staff members have access to account. Doesn't need to just be principal

PrincipalDean Sep 13 @ 8:35 PM EDT

The biggest obstacle is ensuring staff know their role. Identify the spokesperson and stick to the message #k12prchat

bymegansheridan Sep 13 @ 8:35 PM EDT

#K12PRchat A4 yes, time's an issue, but scope exacerbates the issue.

shanehaggerty Sep 13 @ 8:35 PM EDT

@NewsBoss @tbeasleyjr I also back Swedish Fish. And Hot Tamales. #k12prchat

smithsteph Sep 13 @ 8:35 PM EDT

Amen. #k12prchat teachers tell your stories. https://t.co/wlAYLvf0Ez

KleinISDJustin Sep 13 @ 8:33 PM EDT

@BBDaneDell Sometimes principles like to control the news coming out. Teachers should be able to tell their stories directly. #k12prchat

NewsBoss Sep 13 @ 8:35 PM EDT

We have had plenty of those! Silence kills worse than experimentation and small failures. #k12prchat https://t.co/HE5DQzO6a1

BBDaneDell - Moderator Sep 13 @ 8:33 PM EDT

@NewsBoss In todays world, it's better to have small messups than look like you aren't trying. Authenticity matters. #k12prchat

JulieThannum Sep 13 @ 8:35 PM EDT

So much about good #schoolpr is relationship building, listening and being trustworthy. It does take time and consistency! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:36 PM EDT

@kmagette Is time really the barrier or is it priorities. They have time, but have "more important" things to do. cost/benefit #k12prchat

EdTechMack Sep 13 @ 8:36 PM EDT

Little Miss ☀️Sunshine's here -- ready to like a lot of what I've missed & chime in for the last 25 minutes! #k12prchat

ShawnMcKillop Sep 13 @ 8:36 PM EDT

A4: Agree with @bsnicol2, it's time. And it's finding the technology that will help them be more productive with their comms #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

bbbullis Sep 13 @ 8:37 PM EDT

A4: Some Ps (and Ts) get overwhelemed by all of the different means of communication available and become resistant to new tools #k12prchat

kmbaumgartner Sep 13 @ 8:37 PM EDT

Biggest obstacle I've hit. Key part of my role has been making PR easy so more things get shared #k12prchat https://t.co/RwFB9JK2vZ

bsnicol2 Sep 13 @ 8:30 PM EDT
A4. TIME. See "Schools Can't Do It Alone" for list of what has been added to our plates over the years. #K12PRchat https://t.co/Nq4mh8OSfD
- BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT
  
  Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

@PrincipalDean Feeling empowered is a huge thing. The amount of time and opportunity wasted thinking should I do this is an issue #k12prchat

tbeasleyjr Sep 13 @ 8:37 PM EDT

#k12prchat Time & know how are the two biggest obstacles I hear of. Teacher stipend, more training from us wld help. https://t.co/4xR4BzHL2r

BBDaneDell - Moderator Sep 13 @ 8:29 PM EDT

Q4: What obstacles or limits do school staff face in communicating & how can they be overcome? #k12PRchat https://t.co/duQgHQDJsO

mcronk4875 Sep 13 @ 8:37 PM EDT

A4: Busyness is a huge obstacle! However, I also think staff doesn't always recognize how interested others are in their story. #k12prchat

JoshuaTSauer Sep 13 @ 8:37 PM EDT

A4) "We've always done it this way." -- Need to ruffle those feathers a bit. Help/train. Top-down support. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:38 PM EDT

@EdTechMack #k12prchat https://t.co/S92cv7Mvbx

jentodd Sep 13 @ 8:38 PM EDT

A4: fight instinct to stay out of conversation. People will talk with/without you... Be there. Build trust. #k12prchat

SJWill56 Sep 13 @ 8:38 PM EDT

@BBDaneDell @kmagette - need to find ways to share the task of getting out info - share among staff #k12prchat

KleinISDJustin Sep 13 @ 8:39 PM EDT

Get the teachers on Twitter. Get the parents to follow them. Problem solved. #k12prchat https://t.co/3ssJb03xhp

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

bbbullis Sep 13 @ 8:39 PM EDT

A5: Empower Ts to be autonomous, with the knowledge that they are supported by leaders as they learn what works best for them. #k12prchat

NewsBoss Sep 13 @ 8:39 PM EDT

Value of new social media centered principal- Elem. school went #29 to #18 in @twitter followers in 1 month! Facebook top 5😇🎯 #k12prchat

JulieThannum Sep 13 @ 8:39 PM EDT

Q5: we offer PD sessions on communication and social media for teachers; they sometimes want guidance on what makes good message #k12prchat

DonTaylorIII Sep 13 @ 8:39 PM EDT

#k12prchat A5 We encourage teachers to Tweet, and we share across district accounts & they are amazed at response.

BBDaneDell - Moderator Sep 13 @ 8:39 PM EDT

@NewsBoss Culture should reward trying & look at mistakes as chance 2 learn. #safetofail, even encouraged if intention are good #k12prchat

bymegansheridan Sep 13 @ 8:39 PM EDT

A4 Honestly, @canva is a huge time saver for me & staff. Doing full leadership training nxt week. #thanks @NSPRA #K12PRchat

PrincipalDean Sep 13 @ 8:39 PM EDT

A5- I teach teachers to make deposits in students and parents banks before withdrawing. One positive before a negative. #k12prchat

NewsBoss Sep 13 @ 8:40 PM EDT

Umm...we all know the answer to this...your typing on it! #k12prchat https://t.co/StmPOM9vfO

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

EdTechMack Sep 13 @ 8:40 PM EDT

@BBDaneDell @JulieThannum We should reach out like we do in our personal life... In other words, #EmbraceSocial! #K12PRChat

k_beach Sep 13 @ 8:40 PM EDT

@mcronk4875 Yes! Or feel that their story isn't "special" and they're just doing their job. #k12prchat

bsnicol2 Sep 13 @ 8:40 PM EDT

A5. Tech tools help remove barriers+we trust teachers w/ our kids, we can trust them to share our story. #K12PRchat https://t.co/FVKarqDFJ8

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

BBDaneDell - Moderator Sep 13 @ 8:40 PM EDT

Especially that first transaction. #k12prchat https://t.co/cIRBu0y4LD

PrincipalDean Sep 13 @ 8:39 PM EDT

A5- I teach teachers to make deposits in students and parents banks before withdrawing. One positive before a negative. #k12prchat

mcronk4875 Sep 13 @ 8:41 PM EDT

A5: Empower them to use the tools available to them! #EmbraceSocial and train them. #k12prchat

cateked Sep 13 @ 8:41 PM EDT

#Schoolpr pros must support - help Ts focus on one or two they are good at & help parents filter! #K12PRChat https://t.co/IA5DhUIfAo

bbbullis Sep 13 @ 8:37 PM EDT

A4: Some Ps (and Ts) get overwhelemed by all of the different means of communication available and become resistant to new tools #k12prchat

jentodd Sep 13 @ 8:41 PM EDT

A5: Encourage and support authentic methods... #embracesocial and turn off the filter! #k12prchat

EdTechMack Sep 13 @ 8:41 PM EDT

A5: Model it! I have 2x as many Ts using FB to communicate this year compared to last. Pied Piper, but in a good way! #k12prchat

smithsteph Sep 13 @ 8:41 PM EDT

I agree. Empower teachers and be there to help and encourage. #k12prchat https://t.co/x76ob4XnuS

bsnicol2 Sep 13 @ 8:40 PM EDT
A5. Tech tools help remove barriers+we trust teachers w/ our kids, we can trust them to share our story. #K12PRchat https://t.co/FVKarqDFJ8
- BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT
  
  Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

JoshuaTSauer Sep 13 @ 8:41 PM EDT

A5) There's an app for everything...Convenience. #K12PRCHAT

kmbaumgartner Sep 13 @ 8:41 PM EDT

@BBDaneDell @kmagette If it's a choice bt them spending time on education or PR I'd rather push the pic/story out for them #k12prchat

NewsBoss Sep 13 @ 8:42 PM EDT

Get your teachers to do this! Throw open the classroom window! That's better teacher communication #k12prchat https://t.co/HMg45pDZxx

FriendsinFourth Aug 30 @ 12:45 PM EDT

Can't wait for tomorrow! Tune in live to see our 4th grade teams build their army towers! @LPEPanthers https://t.co/YGfSXyn1UQ

JulieThannum Sep 13 @ 8:42 PM EDT

Honestly, best way for us to help teachers is to make sure they have facts first - from us! No one likes to be on outside #k12prchat

tbeasleyjr Sep 13 @ 8:42 PM EDT

#k12prchat As a district, we can answer the "big" questions parents have so teacher convos can focus on students https://t.co/1WQIMsrA5o

BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT

Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

BBDaneDell - Moderator Sep 13 @ 8:42 PM EDT

@bsnicol2 Give them freedom and trust. Love that. The tools help them, but the trust empowers. #k12prchat

EdTechMack Sep 13 @ 8:42 PM EDT

Where's the sound-making Hallelujah thingy when I need it? THIIIIISSSSS. We have to provide ongoing PD! #k12prchat https://t.co/m0Kkwx4hqo

JulieThannum Sep 13 @ 8:39 PM EDT

Q5: we offer PD sessions on communication and social media for teachers; they sometimes want guidance on what makes good message #k12prchat

mcronk4875 Sep 13 @ 8:42 PM EDT

@k_beach Exactly! School staff is often super humble. We have to help them realize how special they are and tell their story. #k12prchat

NewsBoss Sep 13 @ 8:42 PM EDT

Or a week in review to keep parents up to speed even if they only check in once. #k12prchat https://t.co/kn9mBYOI0m

FriendsinFourth Aug 26 @ 6:06 PM EDT

In case you missed it! Our #weekinreview @collierschools @LPEPanthers #CCPSsuccess https://t.co/kJLAZ9Cpa8

ShawnMcKillop Sep 13 @ 8:43 PM EDT

A5: For teachers, it's often the little stuff that generate big conversations at home. Celebrate wins & show empathy during loses #k12prchat

KleinISDJustin Sep 13 @ 8:43 PM EDT

This. #k12prchat https://t.co/ZroOhFhaMs

bbbullis Sep 13 @ 8:39 PM EDT

A5: Empower Ts to be autonomous, with the knowledge that they are supported by leaders as they learn what works best for them. #k12prchat

jentodd Sep 13 @ 8:43 PM EDT

A5: share #schoolPR expertise. If parents aren't reading their newsletter, help them understand why... Then make a new plan #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:43 PM EDT

@kmbaumgartner @kmagette The stories that empower & inspire parents impact edu too. I wonder how strong that tie is for teachers. #k12prchat

tbeasleyjr Sep 13 @ 8:43 PM EDT

#k12prchat A5: We can also build trust with the parents. Creates a foundation for a better conversation with teachers.

kmbaumgartner Sep 13 @ 8:44 PM EDT

Agree! I've had gr8 reaction to stories about ordinary math/writing lessons - the teachers were surprised #k12prchat https://t.co/lFyP12mByY

mcronk4875 Sep 13 @ 8:37 PM EDT

A4: Busyness is a huge obstacle! However, I also think staff doesn't always recognize how interested others are in their story. #k12prchat

JulieThannum Sep 13 @ 8:44 PM EDT

Our teachers challenged at some campuses to post at least one instructional Tweet showing learning happening in their classroom #k12prchat

mychalfrost Sep 13 @ 8:44 PM EDT

A5: ensure policy allows interaction on social & train staff to be cognizant of FERPA (etc) since its a public space #k12prchat

PrincipalDean Sep 13 @ 8:44 PM EDT

A6- In a crisis, their NEEDS to be a spokesperson. When a crisis occurs, misinformation can cause mayhem! #k12prchat

ShawnMcKillop Sep 13 @ 8:44 PM EDT

A5: For teachers, it's often little stuff that generate big conversations at home. Celebrate wins & show empathy in times of loss #k12prchat

EdTechMack Sep 13 @ 8:44 PM EDT

@KleinISDJustin @BBDaneDell Twitter is HARD for many. Hooray for @BlackboardK12 app = don't need to be "on it" to be in know! #k12prchat

TheEimer Sep 13 @ 8:44 PM EDT

A5: Giving teachers OPTIONS to communicate. They should be able to pick what method works best for their classroom! #k12prchat

bymegansheridan Sep 13 @ 8:45 PM EDT

A5 staff have turned Twitter into a storyteller for their classroom for parents ala @MsWsClass or @MissBin203 #K12PRchat

BBDaneDell - Moderator Sep 13 @ 8:45 PM EDT

Q6: In a crisis how can school staff ensure the safety & learning environment of students remains intact? #k12PRchat https://t.co/chm6DkSH2W

cateked Sep 13 @ 8:45 PM EDT

A5: #Schoolpr must have a role in new T orientation. #Engage109 new teacher training on communication is one of my fave days! #K12PRChat

BBDaneDell - Moderator Sep 13 @ 8:45 PM EDT

@JulieThannum challenges and competitions are a great way to spark involvement and communication. #k12prchat

JulieThannum Sep 13 @ 8:45 PM EDT

@NewsBoss @FriendsinFourth @collierschools @LPEPanthers This is fabulous! Way to rock your school's personalized PR message #k12prchat

SJWill56 Sep 13 @ 8:46 PM EDT

Agreed .. #k12prchat https://t.co/LvHs73J6Za

bbbullis Sep 13 @ 8:39 PM EDT

A5: Empower Ts to be autonomous, with the knowledge that they are supported by leaders as they learn what works best for them. #k12prchat

ShawnMcKillop Sep 13 @ 8:46 PM EDT

@TheEimer wouldn't it be great to offer a system standard of how to communicate and by doing so, give them choice! #K12prchat

shanehaggerty Sep 13 @ 8:46 PM EDT

A6: Crisis comms should flow through only one "official" school channel. Make sure staff is trained to understand that. #k12prchat

NewsBoss Sep 13 @ 8:46 PM EDT

@DonTaylorIII @Storify awesome! I don't gather, I turn them lose! Hundreds of them😄 #tweetcherjournalists #k12prchat

JoshuaTSauer Sep 13 @ 8:46 PM EDT

I have a content folder every staffer has access to. It's called my mobile phone. It's my job to be their voice. #K12PRCHAT

mrs_spight Sep 13 @ 8:46 PM EDT

@EdTechMack I'm late to the party, too. I was thinking 8. 😬 #k12prchat

kmbaumgartner Sep 13 @ 8:47 PM EDT

@BBDaneDell @kmagette Agree. My goal has been to get Ts to tell me those stories so I can share when they don't have time to #k12prchat

mcronk4875 Sep 13 @ 8:47 PM EDT

A6: In a crisis, teacher's focus has to be on students. #schoolpr professional takes over communications. #k12prchat

EdTechMack Sep 13 @ 8:48 PM EDT

We are: Reference librarian + cheerleader + troubleshooter + problem solver + 10K >variables = #schoolpr. #k12prchat https://t.co/utFkBgByI8

tbeasleyjr Sep 13 @ 8:42 PM EDT
#k12prchat As a district, we can answer the "big" questions parents have so teacher convos can focus on students https://t.co/1WQIMsrA5o
- BBDaneDell - Moderator Sep 13 @ 8:37 PM EDT
  
  Q5: Teacher communication is for integral for parent involvement, how do we help them communicate often? #k12PRchat https://t.co/andFFaoxbU

KleinISDJustin Sep 13 @ 8:48 PM EDT

We found a winner! ✅✅✅ #k12prchat https://t.co/fZtADR4TyL

mcronk4875 Sep 13 @ 8:47 PM EDT

A6: In a crisis, teacher's focus has to be on students. #schoolpr professional takes over communications. #k12prchat

DonTaylorIII Sep 13 @ 8:48 PM EDT

#k12prchat A6 I think the most important factor is to provide them with accurate, up-to-date info about what is happening

tbeasleyjr Sep 13 @ 8:48 PM EDT

The district has to have a plan & make sure school staff knows it well enough to act in a crisis. #k12prchat https://t.co/OlIaHM6fAn

BBDaneDell - Moderator Sep 13 @ 8:45 PM EDT

Q6: In a crisis how can school staff ensure the safety & learning environment of students remains intact? #k12PRchat https://t.co/chm6DkSH2W

mychalfrost Sep 13 @ 8:48 PM EDT

A5: teachers are connecting directly w/ parents through the day. G8 examples from @RockHillSchools are @Mrs_LCRowe & @MrsCPigg #k12prchat

bsnicol2 Sep 13 @ 8:48 PM EDT

A6. Strong policy and procedures help here. Principals will keep student safety+learning at forefront. #K12PRchat https://t.co/KqcvyN8dAb

BBDaneDell - Moderator Sep 13 @ 8:45 PM EDT

Q6: In a crisis how can school staff ensure the safety & learning environment of students remains intact? #k12PRchat https://t.co/chm6DkSH2W

kmagette - Moderator Sep 13 @ 8:48 PM EDT

.@kmbaumgartner @BBDaneDell If Ts make social media part of their classroom, it's seamless. And so easy for me to share! #k12prchat

NewsBoss Sep 13 @ 8:48 PM EDT

It really is this simple... #k12prchat https://t.co/3rIPOE97eS

MrMerrillsClass Aug 29 @ 3:22 PM EDT

#MrMerrillsClass parents: Here's a quick explanation on what is coming home for homework. https://t.co/TXjXV7pIt8

JulieThannum Sep 13 @ 8:49 PM EDT

Q6: putting kids first means protecting instructional time even in crisis; still, impossible to learn when feeling unsafe #k12prchat

ShawnMcKillop Sep 13 @ 8:49 PM EDT

A6: Like parents, school staff act as the strong rock in tough times... even though they're shaken inside; they never show it! #k12prchat

EdTechMack Sep 13 @ 8:49 PM EDT

@mrs_spight Happens to me all the time -- browse & learn. It's all amazing! #K12PRchat

smithsteph Sep 13 @ 8:49 PM EDT

I agree however they can play a great follow up role to calm parents in the days that follow. #k12prchat https://t.co/LrFx6TdHqO

mcronk4875 Sep 13 @ 8:47 PM EDT

A6: In a crisis, teacher's focus has to be on students. #schoolpr professional takes over communications. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:50 PM EDT

@mcronk4875 Teachers should know how to deliver information to parents and students that will be listened to. #k12prchat

mrs_spight Sep 13 @ 8:50 PM EDT

A6: composure, communication 2stakeholders, & minimize disruptions for Ss ie: maintain normalcy/close to #k12prchat

shanehaggerty Sep 13 @ 8:50 PM EDT

@kmagette @kmbaumgartner @BBDaneDell I love the days I am just able to retweet pics teachers are sharing #k12prchat

NewsBoss Sep 13 @ 8:50 PM EDT

School does safety. I do communications in a crisis. #allhandsondeck #bethere #k12prchat https://t.co/tlC8dMEnWG

BBDaneDell - Moderator Sep 13 @ 8:45 PM EDT

Q6: In a crisis how can school staff ensure the safety & learning environment of students remains intact? #k12PRchat https://t.co/chm6DkSH2W

BBDaneDell - Moderator Sep 13 @ 8:51 PM EDT

@kmagette @kmbaumgartner Seriously. Just make social part of the teaching experience. Thats what #k12prchat is. Learning and social mixed.

JulieThannum Sep 13 @ 8:51 PM EDT

A6: in crisis students look to teacher for calm, reassurance; best example I can think of is our staff teaching through 9/11 #k12prchat

mcronk4875 Sep 13 @ 8:51 PM EDT

@smithsteph Absolutely! They are a huge part of the follow up. #k12prchat

mrs_spight Sep 13 @ 8:51 PM EDT

@EdTechMack I contributed something to #k12prchat 😬 #firsttimechatter

EdTechMack Sep 13 @ 8:52 PM EDT

@kmagette @kmbaumgartner @BBDaneDell My favorite part about #EmbraceSocial! They don't forget to send me items; it's all there! #k12prchat

ShawnMcKillop Sep 13 @ 8:52 PM EDT

@JulieThannum we had lockdown AND a hold & secure 2day in different schools. Calm staff made the difference until police resolved #k12prchat

SJWill56 Sep 13 @ 8:52 PM EDT

A6: All schools need to leave messaging to designated spokesperson during any crisis for clarity of message & focus on students #k12prchat

NewsBoss Sep 13 @ 8:52 PM EDT

Next level teacher communication! Find the tech stars in your school & give them training & permission. #k12prchat https://t.co/FoXfoCv4Af

MrMerrillsClass Aug 26 @ 1:19 PM EDT

@LPEPanthers Here's another science challenge for you! Tweet @ us! @collierschools #MrMerrillsClass #ccpssuccess https://t.co/UMVxpltps6

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

Q7: In what ways can we help others at our districts & schools feel empowered to communicate? #k12PRchat https://t.co/YcwG742SBl

jentodd Sep 13 @ 8:53 PM EDT

A6: Trust is essential in crisis. We trust Ts to do their job. Do they trust us? #k12prchat

PrincipalDean Sep 13 @ 8:53 PM EDT

AWe need to ensure that everyone is a champion of the message. Ask for input from relevant stakeholders before putting it out. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

@ShawnMcKillop @JulieThannum Anything you did in preparation to keep everyone so calm and collected? #k12prchat

cateked Sep 13 @ 8:53 PM EDT

#Engage109 admin team talked about this at safety meeting - we all need to focus on what we do best. #K12PRChat https://t.co/FFzgvmGMzs

mcronk4875 Sep 13 @ 8:47 PM EDT

A6: In a crisis, teacher's focus has to be on students. #schoolpr professional takes over communications. #k12prchat

kmbaumgartner Sep 13 @ 8:53 PM EDT

@BBDaneDell @kmagette Only problem is when there is still hesitation and not all want to be on social media. #k12prchat

JoshuaTSauer Sep 13 @ 8:53 PM EDT

A6) In crisis, it's vital staff and Ts have accurate info, too. #k12prchat

JulieThannum Sep 13 @ 8:53 PM EDT

Good #schoolpr pro realizes speaking 1 voice does not always mean 1 person; we need support in true crisis; delegate comm tasks #k12prchat

NewsBoss Sep 13 @ 8:54 PM EDT

Share the knowledge! Pass the rock! We all win! Teach someone a new comm. skill each day. #k12prchat https://t.co/MCwpsFOBJs

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

Q7: In what ways can we help others at our districts & schools feel empowered to communicate? #k12PRchat https://t.co/YcwG742SBl

ShawnMcKillop Sep 13 @ 8:54 PM EDT

@NewsBoss so true! In times of crisis, just keep feeding communications to support school. They're dealing with so much! #K12prchat

BBDaneDell - Moderator Sep 13 @ 8:54 PM EDT

@NewsBoss I love that you bring examples to every question. Credibility rating super duper high!! #k12prchat

shanehaggerty Sep 13 @ 8:54 PM EDT

A7: Reward them with "Goosies" like @JoshuaTSauer & @MooreNormanTech does. #k12prchat https://t.co/bZgMBIPKh2

EdTechMack Sep 13 @ 8:54 PM EDT

@BBDaneDell @shanehaggerty @kmagette @kmbaumgartner I try to quote tweet w/ comments or hoorays, too...gets > engagement. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:55 PM EDT

@kmbaumgartner @kmagette Can't solve all problems, but the ones we can, we should. #k12prchat

NewsBoss Sep 13 @ 8:55 PM EDT

@BBDaneDell caring is sharing! #k12prchat https://t.co/3JKN2ND7f4

JulieThannum Sep 13 @ 8:55 PM EDT

@BBDaneDell @ShawnMcKillop Practice, practice, practice! We promote school safety messages through #SAFEdragon program #k12prchat #retweet

tbeasleyjr Sep 13 @ 8:55 PM EDT

Something I've learned tonight, show them how simple it can be. #k12prchat https://t.co/LTH2TNaDRW

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

Q7: In what ways can we help others at our districts & schools feel empowered to communicate? #k12PRchat https://t.co/YcwG742SBl

bsnicol2 Sep 13 @ 8:55 PM EDT

A7. Listen. Teach. Praise. Teach. Model. Teach. Ask. Teach. And once they jump in: share with pride. #K12PRchat https://t.co/LhlU32lPKK

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

Q7: In what ways can we help others at our districts & schools feel empowered to communicate? #k12PRchat https://t.co/YcwG742SBl

mrs_spight Sep 13 @ 8:55 PM EDT

A7: Feedback, encouragement, modeling @EdTechMack is a pro at this #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:55 PM EDT

@cateked Everyone knowing their roles is a huge deal. Each district and school may have different roles, be intentional about it. #k12prchat

KleinISDJustin Sep 13 @ 8:55 PM EDT

Just be there and be open to answering questions. Staff should know you are there to help them grow. #k12prchat https://t.co/jMzzBLW54C

BBDaneDell - Moderator Sep 13 @ 8:53 PM EDT

Q7: In what ways can we help others at our districts & schools feel empowered to communicate? #k12PRchat https://t.co/YcwG742SBl

mcronk4875 Sep 13 @ 8:55 PM EDT

A7: Provide prof. dev. in communications/pr & an "open door policy" for advice & questions. Be a friendly, trusted resource. #k12prchat

kmbaumgartner Sep 13 @ 8:56 PM EDT

A7: I set up a special email this year & am encouraging parents to also send us pics from events. Worked gr8 on 1st day of school #k12prchat

DonTaylorIII Sep 13 @ 8:56 PM EDT

#k12prchat A7 Encourage, support and build a relationship with staff as we expect them to build relationships with students/parents

BBDaneDell - Moderator Sep 13 @ 8:56 PM EDT

@PrincipalDean Create champions, don't demand they be it. Again, the gentle means are a sculpting source and provide authenticity #k12prchat

ShawnMcKillop Sep 13 @ 8:56 PM EDT

@JulieThannum @BBDaneDell I thought of you today with #SAFEdragon!! This was my day #k12prchat: https://t.co/iITYQ7HGBx

bbbullis Sep 13 @ 8:57 PM EDT

A7: Promote the fact that effective communication creates more wins, trust, and relationships which can also make for less work #k12prchat

kmagette - Moderator Sep 13 @ 8:57 PM EDT

@BBDaneDell @kmbaumgartner I focus on the ones who are, let the Ts influence their colleagues who aren't by demonstrating value. #k12prchat

EdTechMack Sep 13 @ 8:57 PM EDT

@bsnicol2 @BBDaneDell Spoken like a teacher. 😍 #k12prchat

TheEimer Sep 13 @ 8:57 PM EDT

A7: We plan on showcasing & rewarding staff who excel at social media/communication to inspire others! #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:57 PM EDT

@bsnicol2 Serve them. Thats what I am reading there. It's not about you, its about the team. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:57 PM EDT

@tbeasleyjr Simple trumps robust almost everytime. #k12prchat

NewsBoss Sep 13 @ 8:58 PM EDT

Coalition of the willing✔️ #k12prchat https://t.co/kTdCnCi1mB

kmagette - Moderator Sep 13 @ 8:57 PM EDT

@BBDaneDell @kmbaumgartner I focus on the ones who are, let the Ts influence their colleagues who aren't by demonstrating value. #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:58 PM EDT

EXACTLY!! #k12prchat https://t.co/t528I2Fw3c

JulieThannum Sep 13 @ 8:53 PM EDT

Good #schoolpr pro realizes speaking 1 voice does not always mean 1 person; we need support in true crisis; delegate comm tasks #k12prchat

JulieThannum Sep 13 @ 8:58 PM EDT

@ShawnMcKillop @BBDaneDell Ugh! happened to us too but thankfully turned out to be armed security guard with purpose on campus #k12prchat

JoshuaTSauer Sep 13 @ 8:59 PM EDT

Like @shanehaggerty said, I give staff & students a #Goosie award and popcorn party for social engagement #k12prchat https://t.co/O1wZpHU8gi

KleinISDJustin Sep 13 @ 8:59 PM EDT

Hey you guys! Had a great time tonight learning from you all. #k12prchat https://t.co/TCq3gEhvKe

NewsBoss Sep 13 @ 8:59 PM EDT

Truth...show them the value and let them get there in their own. It has been a long wait in some places. #k12prchat https://t.co/AEj8Su6QSa

BBDaneDell - Moderator Sep 13 @ 8:56 PM EDT

@PrincipalDean Create champions, don't demand they be it. Again, the gentle means are a sculpting source and provide authenticity #k12prchat

BBDaneDell - Moderator Sep 13 @ 8:59 PM EDT

@kmagette @kmbaumgartner Yeah, don't go after the laggards right away, go after the early adopters and innovators first. #k12prchat