#K12PRchat Archive | Participate

Rockshot_Joelle Apr 19 @ 8:00 PM EDT

A0: I'm living in it right now because the 80s are back! Pleather fringe, acid wash, neon, etc. #K12PRChat

alm1969 Apr 19 @ 8:01 PM EDT

Ana from Central Texas - looking forward to learning from this group #K12prchat https://t.co/6WosqCMigS

BBDaneDell - Moderator Apr 19 @ 7:59 PM EDT

If you are here let us know. #K12PRchat

Bob_Mosier Apr 19 @ 8:01 PM EDT

Bob from Maryland checking in for a great hour. Glad to be back. #K12PRchat

thesteveking Apr 19 @ 8:02 PM EDT

What's up friends? Let's go. Don't know if I want this back but totally killed this look at the time #k12prchat https://t.co/JfW6YzqwIl

jenlynnharris Apr 19 @ 8:02 PM EDT

Checking in for #k12prchat & favorite trend to bring back is right here in my closet. https://t.co/7PuiCX3qLs

cateked Apr 19 @ 8:02 PM EDT

A1: Cathy from Deerfield, IL - my fave little black dress never went out of style! #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:02 PM EDT

@Rockshot_Joelle I love the 80's. The music was either amazing or horrific though. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:03 PM EDT

@thesteveking You should get that exact outfit today. Rocking it. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:04 PM EDT

@jenlynnharris OMG. What are those? Plastic sparkly shoes? #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:04 PM EDT

Q1 is about ready. Just warming up. #K12PRchat

andreagribble Apr 19 @ 8:05 PM EDT

A0 - Sick Andrea here from WI - the mullet was pretty enjoyable in late 80's. #k12prchat

WhatJoJosays Apr 19 @ 8:05 PM EDT

Will join as I'm able! Hi from MO! #K12PRchat

EdTechMack Apr 19 @ 8:05 PM EDT

A0: Um, how about "the claw" bangs? Aqua Net sales would sky rocket... #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:05 PM EDT

Q1: “From curated content to personalized content?” How can we make our information more personalized to those we create it for? #K12PRchat

LDahlkemper Apr 19 @ 8:06 PM EDT

A0: I'm going w/ low-heeled white patent leather boots. Practical and fashion forward. Kinda. #k12prchat

EdTechMack Apr 19 @ 8:06 PM EDT

@jenlynnharris JELLIES! I had so many blisters trying to wear those...the chafing was horrible. #k12prchat

Rockshot_Joelle Apr 19 @ 8:07 PM EDT

A1: Keep the audience in mind always. A few tweaks depending on Parents, Ss, Ts goes a long way #K12PRchat

IAmAmeerah Apr 19 @ 8:07 PM EDT

A1: PR pros have to integrate communication into the student information modules to personalize content. It's 2016! Let's do it! #k12prchat

cateked Apr 19 @ 8:08 PM EDT

A1: Part of personalization is WHERE it's delivered. So deliver messages in many forms, online, social media, face-to-face, print #K12PRchat

thesteveking Apr 19 @ 8:08 PM EDT

A1: Story tell. People don't want 2 be talked at. Storytelling helps build community. Each topic you cover has a story to be told #K12PRchat

LDahlkemper Apr 19 @ 8:08 PM EDT

@Rockshot_Joelle ...and lots 'o hairspray! #ImIn #AquaNet #k12prchat

derekduncan Apr 19 @ 8:08 PM EDT

A1: Know who we're speaking to, find out how they want it, and give it to them. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:08 PM EDT

A1 We have to understand that just because something is important to us, doesn't mean it is important to them. Let them choose. #K12PRchat

180Daystohappy Apr 19 @ 8:08 PM EDT

Ask our audience what they want. How they want it. How to access it. Info is useless if noone is using it #k12prchat https://t.co/QRgVePOsOy

BBDaneDell - Moderator Apr 19 @ 8:05 PM EDT

Q1: “From curated content to personalized content?” How can we make our information more personalized to those we create it for? #K12PRchat

EdTechMack Apr 19 @ 8:09 PM EDT

A1: Don't use automated social media posting tools. Develop a diversified plan, a purpose, and personalize for each platform. #k12prchat

thesteveking Apr 19 @ 8:09 PM EDT

Frame this and hang it in your offices. #K12PRchat https://t.co/vnkRKJZEmI

BBDaneDell - Moderator Apr 19 @ 8:08 PM EDT

A1 We have to understand that just because something is important to us, doesn't mean it is important to them. Let them choose. #K12PRchat

IAmAmeerah Apr 19 @ 8:09 PM EDT

Great example of using research to give our families what they want! #schoolpr #k12prchat https://t.co/zoxZiHYreu

180Daystohappy Apr 19 @ 8:08 PM EDT
Ask our audience what they want. How they want it. How to access it. Info is useless if noone is using it #k12prchat https://t.co/QRgVePOsOy
- BBDaneDell - Moderator Apr 19 @ 8:05 PM EDT
  
  Q1: “From curated content to personalized content?” How can we make our information more personalized to those we create it for? #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:10 PM EDT

@180Daystohappy Better yet, let them access just what they want and filter out the noise. #K12PRchat

Rockshot_Joelle Apr 19 @ 8:10 PM EDT

@EdTechMack YES! Pet peeve. It's not a huge time saver anyways, IMO. #K12PRchat

LDahlkemper Apr 19 @ 8:10 PM EDT

A1: Helpful to promote the "what's in it for me" angle. Relevancy, timeliness matters. Connect to values, issues of importance. #K12PRchat

andreagribble Apr 19 @ 8:11 PM EDT

#k12prchat friends - quick ? on public records - do you have a system for archiving social media for 7 years? Storify? Does FB count?

musiccaab Apr 19 @ 8:11 PM EDT

A1: Offer content designed for/on multiple platforms, like a buffet. Let people nibble - or gulp - what they want! #K12PRchat

Rockshot_Joelle Apr 19 @ 8:12 PM EDT

@andreagribble Good question. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:12 PM EDT

@andreagribble 7 years? Has social media even been around for 7 years? Is this some new law? #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:12 PM EDT

Q2 “If an idea is important but not interesting, it will vanish.” How can we leverage this trend to improve reach & engagement? #K12PRchat

LDahlkemper Apr 19 @ 8:13 PM EDT

@thesteveking Agree completely - and share widely with district cabinet, leadership team and others. Avoid disconnects. #k12prchat

Rockshot_Joelle Apr 19 @ 8:13 PM EDT

I might be lame and naive, but I think there is interesting info to be found in most everything. Just have to dig. #K12PRchat

EdTechMack Apr 19 @ 8:13 PM EDT

I like the different features each native tool has, too, @Rockshot_Joelle. It's critical to know the "real one" inside & out. #k12prchat

cateked Apr 19 @ 8:13 PM EDT

Why I don't auto-post to social media. Different media, different audiences need different messages #K12PRchat https://t.co/mRbtPQr07y

EdTechMack Apr 19 @ 8:09 PM EDT

A1: Don't use automated social media posting tools. Develop a diversified plan, a purpose, and personalize for each platform. #k12prchat

180Daystohappy Apr 19 @ 8:14 PM EDT

Create content that is meaningful, it will be interesting. Speak their language and invite them in #k12prchat https://t.co/PTdoC6V3VB

BBDaneDell - Moderator Apr 19 @ 8:12 PM EDT

Q2 “If an idea is important but not interesting, it will vanish.” How can we leverage this trend to improve reach & engagement? #K12PRchat

IAmAmeerah Apr 19 @ 8:14 PM EDT

A2: We have to engage early adopters and translate that into testimonials that build trust. #k12prchat #schoolpr

thesteveking Apr 19 @ 8:14 PM EDT

A2. Again, find the hook. Got an art show coming up. Pix of artwork=boring. Story behind artwork as told by student=compelling. #K12PRchat

jenlynnharris Apr 19 @ 8:14 PM EDT

A2: Share your stories. #itsthatsimple #k12prchat

EdTechMack Apr 19 @ 8:15 PM EDT

@BBDaneDell @andreagribble Try @IFTTT: every post from each account automatically sent to @evernote as a journal entry. Done. #k12prchat

derekduncan Apr 19 @ 8:15 PM EDT

A2: if you make good stuff, it won't get lost. Make awesome happen. #k12prchat

musiccaab Apr 19 @ 8:15 PM EDT

A2: Consider language (literally which language should content be in, but also tone), which platforms, better as image or words. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:15 PM EDT

A2 It is not just in finding the right content, but in the actual telling of the story, the execution. It has to be "emotional" #K12PRchat

IAmAmeerah Apr 19 @ 8:16 PM EDT

That stakes are so high, we can't be mediocre with our content. #k12prchat #schoolpr https://t.co/dLzbIGT6md

thesteveking Apr 19 @ 8:14 PM EDT

A2. Again, find the hook. Got an art show coming up. Pix of artwork=boring. Story behind artwork as told by student=compelling. #K12PRchat

EdTechMack Apr 19 @ 8:16 PM EDT

So true, @Rockshot_Joelle...that's the fun part -- get creative with our writing to make it appealing to broader audience! #k12prchat

IAmAmeerah Apr 19 @ 8:16 PM EDT

I love IFTTT - has helped automate reporting tasks. Very efficient! #schoolpr #k12prchat https://t.co/JnW4E88Cmq

EdTechMack Apr 19 @ 8:15 PM EDT

@BBDaneDell @andreagribble Try @IFTTT: every post from each account automatically sent to @evernote as a journal entry. Done. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:17 PM EDT

@andreagribble Isn't that information just stored on Facebook and Twitter. Those posts don't just go away. #K12PRchat

LDahlkemper Apr 19 @ 8:17 PM EDT

A2: Eval strats/results, test ideas/understanding by going directly to target audience. Where's support? Push back? Why? Refine. #k12PRchat

cateked Apr 19 @ 8:18 PM EDT

A2: If it's important, it's our job to make it interesting! Hire this guy: #K12PRchat https://t.co/aC7UM5bF15

andreagribble Apr 19 @ 8:18 PM EDT

A2 - kids can make everything interesting! Get them involved. #k12prchat

EdTechMack Apr 19 @ 8:18 PM EDT

No, @andreagribble @BBDaneDell -- but inserts a link back to the original post. It's pretty sweet. #k12prchat https://t.co/idxB6704cy

LDahlkemper Apr 19 @ 8:19 PM EDT

A2: This is a challenge because our target audiences are bombarded daily with information. Important to cut through the clutter. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:19 PM EDT

He comes Q3 in a second. #K12PRchat

EdTechMack Apr 19 @ 8:19 PM EDT

It's the searching that's a challenge, @BBDaneDell @andreagribble --@evernote allows me to search words in posts that way! LOVE. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:20 PM EDT

Q3 “We’re moving from great monologues to great conversations.” What does this trend say about our audiences? #K12PRchat

marci_minor Apr 19 @ 8:21 PM EDT

A3: If we're having great conversations, we are engaging. Two-way convo = valuable feedback. This builds trust. #k12prchat

Rockshot_Joelle Apr 19 @ 8:21 PM EDT

A3: They want to be engaged. Misconception about hiding behind screens in today's world. Get out and have face to face convos #K12PRchat

derekduncan Apr 19 @ 8:21 PM EDT

A3: Our audience doesn't want to be talked to but engaged #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:22 PM EDT

A3 Audiences today want to be a part of the show. They want to be active participants, not just spectators. #K12PRchat

musiccaab Apr 19 @ 8:22 PM EDT

A3: “We’re moving from great monologues to great conversations.” Are we sure that's true? What data do we have? #DevilsAdvocate #K12PRchat

IAmAmeerah Apr 19 @ 8:22 PM EDT

A3: Our audiences have opinions and they want platforms (online & offline) that can handle those conversations and welcome them. #k12prchat

thesteveking Apr 19 @ 8:22 PM EDT

A3 This is the element that many miss. The social. Ppl want to interact with a human, not a bot. So show some personality. #K12PRchat

LDahlkemper Apr 19 @ 8:22 PM EDT

@IAmAmeerah Agreed - building trust and deepening relationships critical to effective, credible communications! #k12prchat

cateked Apr 19 @ 8:23 PM EDT

A3: It says as much about the way we connect - our tools that encourage 2-way conversation - as it does about audiences. #K12PRchat

IAmAmeerah Apr 19 @ 8:23 PM EDT

You don't always need a "powerpoint" - let's be humans again! #k12prchat https://t.co/gf2o6mTdMK

Rockshot_Joelle Apr 19 @ 8:21 PM EDT

A3: They want to be engaged. Misconception about hiding behind screens in today's world. Get out and have face to face convos #K12PRchat

180Daystohappy Apr 19 @ 8:23 PM EDT

People want to be heard, not seen. We can use technology to help bridge the gap and make it REAL #K12PRchat https://t.co/rBBrB01e6q

BBDaneDell - Moderator Apr 19 @ 8:20 PM EDT

Q3 “We’re moving from great monologues to great conversations.” What does this trend say about our audiences? #K12PRchat

WhatJoJosays Apr 19 @ 8:23 PM EDT

A3: they want to be involved- get them involved! If it's about them, the interest continues-they are a part of the story #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:24 PM EDT

@musiccaab The evidence is dying TV and newspapers, growth of social media. We want to help tell the story, not just read it #K12PRchat

thesteveking Apr 19 @ 8:24 PM EDT

@musiccaab spend a week talking AT people, instead of involving them in the communication and watch the engagement. #k12prchat

marci_minor Apr 19 @ 8:25 PM EDT

Off all of the school communication outlets, how many of them are actually two-way and engaging? My list is small! #k12prchat

LDahlkemper Apr 19 @ 8:25 PM EDT

A3: I truly hope we're moving to more great convos. But, too often, authentic community engagement is overlooked. It's critical. #k12prchat

musiccaab Apr 19 @ 8:25 PM EDT

@BBDaneDell I'd argue that means we're reaching *some* people. Doesn't mean we're engaging, doesn't mean it's all people. #K12PRChat

EdTechMack Apr 19 @ 8:25 PM EDT

People appreciate this more than we know, @thesteveking! Using some wit & charm when communicating online can have a huge impact. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:25 PM EDT

@marci_minor Those outlets are growing quickly though. Would make sense to try and find more 2-Way outlets as well. #K12PRchat

180Daystohappy Apr 19 @ 8:26 PM EDT

A quick and easy way to involve your audience is by using tools like @typeform - interactive surveys https://t.co/oQ5QuOksHs #k12prchat

cateked Apr 19 @ 8:26 PM EDT

@BBDaneDell @musiccaab Sorry to lose media outlets, but this trend gives us so many opportunities to own our message! #K12PRChat

BBDaneDell - Moderator Apr 19 @ 8:26 PM EDT

@cateked @musiccaab Just don't become like the media outlets. Engage the the people, let them be a part of telling the story. #K12PRchat

Rockshot_Joelle Apr 19 @ 8:27 PM EDT

A3: True engagement takes more time and effort, which sadly is why it's often put on the back burner. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:27 PM EDT

Here comes Q4. #K12PRchat

marci_minor Apr 19 @ 8:28 PM EDT

@derekduncan @Snapchat I would love to try that as well. Informal survey of our HS Ss want Insta & Snap. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:28 PM EDT

A3 People want to be a part of something, they want an identity to be a part of. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:28 PM EDT

Q4 “Transparency is King” & “Crowd sourced info is more trusted than expert info.” How do we leverage this trend to build trust? #K12PRchat

LDahlkemper Apr 19 @ 8:29 PM EDT

@Rockshot_Joelle ...and the results can be huge when community engagement is done thoughtfully and with purpose. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:29 PM EDT

@marci_minor @derekduncan A Big key is why do they want Instagram & Snapchat, have to understand why they use the platforms #K12PRchat

Rockshot_Joelle Apr 19 @ 8:29 PM EDT

A4: Try your hardest to make as many people as you can an "expert" by educating them. People like to feel smart #K12PRchat

musiccaab Apr 19 @ 8:29 PM EDT

Amen! And too often we talk to the same people we've always talked to. #K12PRChat https://t.co/TnuVXpCzKN

LDahlkemper Apr 19 @ 8:25 PM EDT

A3: I truly hope we're moving to more great convos. But, too often, authentic community engagement is overlooked. It's critical. #k12prchat

musiccaab Apr 19 @ 8:30 PM EDT

I hate I have to leave #K12PRChat, but my 6 y/o daughter requires dinner. ;) Happy chatting, friends!

BBDaneDell - Moderator Apr 19 @ 8:30 PM EDT

A4 I was thinking about a Storify for events. Let the people tell the story and us just help to deliver it. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:30 PM EDT

@musiccaab Thanks for joining #K12PRchat

Bob_Mosier Apr 19 @ 8:30 PM EDT

@musiccaab There you go being practical again. #K12PRchat

marci_minor Apr 19 @ 8:31 PM EDT

@BBDaneDell @derekduncan That's my next step bcs I'll have to sell it. Need data and a story! #k12prchat

cateked Apr 19 @ 8:31 PM EDT

A4: Commit to transparency even (especially) when it hurts - that's the key to trust in #schoolpr #K12PRChat

BBDaneDell - Moderator Apr 19 @ 8:31 PM EDT

@musiccaab It takes a lot of effort to get out of our comfort zone, but that is where the growth is. #K12PRchat

IAmAmeerah Apr 19 @ 8:32 PM EDT

A4: The case for creating shareable content - the more people see what is being shared, the more they trust it. #k12prchat #schoolpr

BBDaneDell - Moderator Apr 19 @ 8:32 PM EDT

@cateked Part of the issue of transparency is much of the audience does not trust "organizations." They trust their friends. #K12PRchat

marci_minor Apr 19 @ 8:32 PM EDT

A4: Everyone's definition of transparency is different. That's the tough part. #k12prchat

Rockshot_Joelle Apr 19 @ 8:34 PM EDT

A4: Distrust is huge. We can be transparent all we want but if people distrust, that is really hard to overcome. #K12PRchat

cateked Apr 19 @ 8:34 PM EDT

@BBDaneDell True - but being open when news is negative will help naysayers trust. #K12prchat

LDahlkemper Apr 19 @ 8:34 PM EDT

A4: Wonder how much of this reflects increasingly political nature of K12 ed? Deepen relationships, eval & wholly engage public. #k12prchat

Bob_Mosier Apr 19 @ 8:34 PM EDT

In almost all cases, we are hurt by what we are prevented from saying. That's not a lack of transparency. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:35 PM EDT

@cateked agreed, the most important time to be transparent is when there is bad new to report. #K12PRchat

marci_minor Apr 19 @ 8:35 PM EDT

@Bob_Mosier Amen! Thanks for saying that out loud! #k12prchat

cateked Apr 19 @ 8:36 PM EDT

TRUTH. #K12PRChat https://t.co/dNHyBG4l5r

Bob_Mosier Apr 19 @ 8:34 PM EDT

In almost all cases, we are hurt by what we are prevented from saying. That's not a lack of transparency. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:36 PM EDT

@Bob_Mosier Those cases are hard, & make it more important to be completely transparent when we can so they trust us when we cant #K12PRchat

LDahlkemper Apr 19 @ 8:36 PM EDT

@marci_minor Funny isn't it? It should be clear to us all. (No pun intended.) But it's imp. to define 2gether. Great point! #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:37 PM EDT

Prepare yourself for Q5 #K12PRchat

andreagribble Apr 19 @ 8:38 PM EDT

Best example of transparency here - teacher-student relationship. #K12prchat - PR director was "saddened by betrayal.https://t.co/PhBtm0n1lg

BBDaneDell - Moderator Apr 19 @ 8:38 PM EDT

Parents and Students can usually tell the most transparent stories for us. When they back us up, it SCREAMS transparency. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:38 PM EDT

Q5 “Decisions are Increasingly Data Driven.” We have more data at our fingertips than ever, so what should we do with it? #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:39 PM EDT

@WhatJoJosays @cateked Yes, this is very true. #k12prchat

Rockshot_Joelle Apr 19 @ 8:39 PM EDT

A5: We still need to have a strategic plan that has goals for our communication. Then data mine to show improvement #K12PRchat

marci_minor Apr 19 @ 8:39 PM EDT

A5: Data is helpful for PR time management - what's working, what's not? What can I drop? Where is the audience? #k12prchat

andreagribble Apr 19 @ 8:40 PM EDT

A5 - I'm all about SM - and we compare & share with leaders - free webinar on 4-21 on how we do it. #k12prchat https://t.co/bQ2i4jMeLE

derekduncan Apr 19 @ 8:40 PM EDT

A5: We started tracking our SM engagement/reach #s and track against our mission/vision. Drives what we do. #K12PRchat

IAmAmeerah Apr 19 @ 8:40 PM EDT

A5: It's a great opportunity to be smarter about why we do things and showcase our value as proactive counselors. #k12prchat #schoolpr

thesteveking Apr 19 @ 8:41 PM EDT

A5 Oh god. Embrace data. It's the answer key to your social strategy. I use insights for everything from post type to post times. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:41 PM EDT

Education is behind on big data analytics. We have so much information waiting to be used to improve educational journeys #K12PRchat

WhatJoJosays Apr 19 @ 8:41 PM EDT

A5: it's helped us change old perceptions--data shows solid evidence of staff/student opinions and helps drives decisions #K12PRchat

LDahlkemper Apr 19 @ 8:41 PM EDT

A5: Consider how data complements your story, message. Keep it human, kid-focused. Too much data can be a turnoff for some. #K12prchat

Rockshot_Joelle Apr 19 @ 8:42 PM EDT

A5: Data helps us prove our value with scarce resources. Numbers talk. #K12PRchat

IAmAmeerah Apr 19 @ 8:43 PM EDT

A5: Read the book Microtrends. There are parts of our community that we can discover and grow. #k12prchat #schoolpr

cateked Apr 19 @ 8:43 PM EDT

A5: So hard to filter the noise! Success = collect what matters, share it & prove we're making decisions with it = challenge! #K12PRChat.

thesteveking Apr 19 @ 8:43 PM EDT

A5 It also goes back to what @BBDaneDell said before. Data tells you what your audience wants, not what you want. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:43 PM EDT

Do you feel you are leveraging data as much as you should? #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:44 PM EDT

Data isn't just about telling a story, it is about identifying the changes that need to be made. #K12PRchat

LDahlkemper Apr 19 @ 8:44 PM EDT

A5: Completely agree it's important to use both qualitative and quantitative data to drive comms planning, strategies, budget. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:45 PM EDT

We need to be courageous enough to let the data inform us instead of making the data conform to us. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:45 PM EDT

Here comes Q6, remember today we have 7 questions. Bonus!! #K12PRchat

IAmAmeerah Apr 19 @ 8:46 PM EDT

A5: Earning an MBA helped me appreciate data. Pull out the spreadsheet & focus on building the metrics that matter. #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:46 PM EDT

Q6 “Instant Communication” or “Always Connected.” We can contact anyone, anytime & vice versa, how does this change expectations? #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:46 PM EDT

@IAmAmeerah I am in that process now and the data can help you in so many ways. #K12PRchat

IAmAmeerah Apr 19 @ 8:46 PM EDT

It eviscerates the "we've always done it this way" bad habit. #k12prchat https://t.co/fBbOKzL6SK

BBDaneDell - Moderator Apr 19 @ 8:45 PM EDT

We need to be courageous enough to let the data inform us instead of making the data conform to us. #K12PRchat

derekduncan Apr 19 @ 8:47 PM EDT

A6: Just because we can doesn't mean we should :-) #K12PRchat

andreagribble Apr 19 @ 8:47 PM EDT

Well @Rockshot_Joelle is a known force - but how does your school measure up? #K12prchat https://t.co/8s7hNmaD7H https://t.co/OiOKdCM8zv

Rockshot_Joelle Apr 19 @ 8:47 PM EDT

A6: People seem greedy/needy sometimes. I'd rather be right than first, even if it means taking a little extra time for facts #K12PRchat

derekduncan Apr 19 @ 8:48 PM EDT

A6: Need to give parents chance to opt out of communication tools they don't want to use. #K12PRchat

andreagribble Apr 19 @ 8:48 PM EDT

A6 - We struggle with that expectation as a society - but PR for schools is even worse... #k12prchat

thesteveking Apr 19 @ 8:48 PM EDT

A6 All the more reason not 2 schedule content. Customer service is more important in social than ever before. Build relationships #K12PRchat

WhatJoJosays Apr 19 @ 8:48 PM EDT

Watching my phone battery die in gymnastics class 😳🙄😳 I'll check back when I can connect again. Thx all! #K12PRchat

marci_minor Apr 19 @ 8:49 PM EDT

A6: "I WANT IT RIGHT NOW!" and when it doesn't happen, everyone notices. Those expectations are dangerous! #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:49 PM EDT

A6 Our audience expects info to be up to date & they expect answers to questions in real time. Goes back to having conversations #K12PRchat

LDahlkemper Apr 19 @ 8:50 PM EDT

Thx for a GREAT #k12prchat, all! Thought-provoking Qs @BBDaneDell Have to drop off a little early. Family is getting hangry. ;-) #k12prchat

LDahlkemper Apr 19 @ 8:50 PM EDT

Thx for a GREAT #k12prchat, all! Thought-provoking Qs @BBDaneDell Have to drop off a little early. Family is getting hangry. ;-) #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:50 PM EDT

@marci_minor But that is what they are now. So how do we leverage that. Waiting often times means "crafting the nontransparent) #K12PRchat

thesteveking Apr 19 @ 8:50 PM EDT

The one thing we can't control is other people's time. That's theirs and they want content on their time. #k12prchat https://t.co/La4Sq6N9FP

marci_minor Apr 19 @ 8:49 PM EDT

A6: "I WANT IT RIGHT NOW!" and when it doesn't happen, everyone notices. Those expectations are dangerous! #k12prchat

IAmAmeerah Apr 19 @ 8:51 PM EDT

A6: I love how parents reach out in our Facebook inbox with every question imaginable. They don't hesitate. Love it. #k12prchat

IAmAmeerah Apr 19 @ 8:52 PM EDT

@marci_minor Underpromise, overdeliver? Is that how we fix this? #k12prchat https://t.co/t86sGALiWC

marci_minor Apr 19 @ 8:49 PM EDT

A6: "I WANT IT RIGHT NOW!" and when it doesn't happen, everyone notices. Those expectations are dangerous! #k12prchat

BBDaneDell - Moderator Apr 19 @ 8:52 PM EDT

Our final question 7 is coming in a minute. #K12PRchat

marci_minor Apr 19 @ 8:52 PM EDT

@BBDaneDell I like @Rockshot_Joelle 's message-be accurate, not nec first. Smtms they just want to know you're thinking about it #k12prchat

Rockshot_Joelle Apr 19 @ 8:53 PM EDT

I don't mind answering questions, except when I've already said the answer (in the 2nd sentence, and they wanted it in the 1st) #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:53 PM EDT

@marci_minor @Rockshot_Joelle You have to walk the fine line. Too long is bad, inaccurate is worse. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:53 PM EDT

Q7 “From single contact points to multiple avenues” Its no longer phone and mail. How can we reach people where they are better? #K12PRchat

thesteveking Apr 19 @ 8:53 PM EDT

Just deliver. Communicate/respond in the age you live in. #k12prchat https://t.co/B2BNGqejyJ

IAmAmeerah Apr 19 @ 8:52 PM EDT
@marci_minor Underpromise, overdeliver? Is that how we fix this? #k12prchat https://t.co/t86sGALiWC
- marci_minor Apr 19 @ 8:49 PM EDT
  
  A6: "I WANT IT RIGHT NOW!" and when it doesn't happen, everyone notices. Those expectations are dangerous! #k12prchat

andreagribble Apr 19 @ 8:54 PM EDT

What are thoughts on Facebook private messages? We seem to get a lot of lazy questions - or unrelated schools... #k12prchat

marci_minor Apr 19 @ 8:54 PM EDT

@IAmAmeerah Let them know it's on your radar. And that getting accurate, consistent info may take a little time. #k12prchat

Rockshot_Joelle Apr 19 @ 8:54 PM EDT

A7: Get away from the desk. Hit the classrooms, service organizations, chamber of commerce, etc. #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:55 PM EDT

@thesteveking Many times our processes dont match todays expectations. If it takes hours/days to respond, the process is broken #K12PRchat

Rockshot_Joelle Apr 19 @ 8:55 PM EDT

@andreagribble My peeve with FB messages is some convos you don't need to respond last but it docks your "rating" if you don't #K12PRchat

BBDaneDell - Moderator Apr 19 @ 8:55 PM EDT

@marci_minor @IAmAmeerah yes, it is also ok to give an update that we will have more details later. This does work. #K12PRchat

thesteveking Apr 19 @ 8:55 PM EDT

@andreagribble All for it. One to one makes people feel appreciated. Don't lose customer service opportunity. #K12PRchat

andreagribble Apr 19 @ 8:56 PM EDT

Big point on being right than first - this blew up in my area this week. #k12prchat https://t.co/GdiBcMLa8O

BBDaneDell - Moderator Apr 19 @ 8:56 PM EDT

@andreagribble Be right, but don't be silent while you are figuring out what is the right response. Have to keep conversing. #K12PRchat

IAmAmeerah Apr 19 @ 8:57 PM EDT

A7: Access is a major issue.They may not call or walk in, but they may do a drive-by Facebook comment. Meet them where they are. #k12prchat

conniehamilton Apr 19 @ 8:58 PM EDT

Hop over to #TMchat in 3 minutes. #k12prchat #EdSurgeChat #minecrafted #jcpschat #espechat #5thchat https://t.co/SQHdCovgXk

cateked Apr 19 @ 8:58 PM EDT

@andreagribble Oh boy - thanks for sharing that post. Interesting conversations in the comments. #K12PRChat

BBDaneDell - Moderator Apr 19 @ 8:58 PM EDT

We have to craft consistent messages that are built for their mediums. You never know where the audience wants to "discover" you #K12PRchat

marci_minor Apr 19 @ 8:59 PM EDT

A7:Parent convo today, "I like that comm comes directly to me; I don't have to look for it." Thank U @Peachjar and @Blackboardk12 #k12prchat

andreagribble Apr 19 @ 8:59 PM EDT

A7 We love connecting via social media. It's where parents are (FB) - kids are on Instagram - schools need to be there too #k12prchat