#K12PRchat Archive | Participate

Participate in the upcoming #K12PRchat by sharing resources and collaborating at https://t.co/zmJjr1w5iu

kmbaumgartner Aug 8 @ 8:00 PM EDT

A0: Love how @jeffstaple achieves a great balance of brand promos, personal posts and posts with interesting/industry knowledge #k12prchat

Cindyjowarner Aug 8 @ 8:00 PM EDT

Even the first day of school and a one day social media campaign couldn't stop me from being on #k12prchat tonight!

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

NewsBoss Aug 8 @ 8:01 PM EDT

Excited for #K12PRChat knowing it won't disappoint like the @BacheloretteABC finale👀 #k12prchat

riorivera Aug 8 @ 8:01 PM EDT

A0: love all the stuff @Dove puts out about the power of humanity #k12prchat

KaelaaaW Aug 8 @ 8:02 PM EDT

A0: Jumping on #K12PRchat! One of the best brands to follow across all social platforms is @GoPro. Sharing user-generated content = 👌🏻

ericajchandler Aug 8 @ 8:02 PM EDT

Hey @jfiler, are you on tonight? A0: I always get caught by @Canva and @ErinCondren - simple, colorful, inspirational, fun! #k12prchat

In reply to @BBDaneDell, @jfiler, @canva, @ErinCondren

thesteveking Aug 8 @ 8:02 PM EDT

A0: Ya'll know I'm here. Happy to be talking engagement tonight with you! #k12prchat

scaschwa Aug 8 @ 8:02 PM EDT

Scott Schwartz here from @DPS109. Principal @109Walden. Thanks for the invite @cateked. #k12prchat

elliotsmama Aug 8 @ 8:03 PM EDT

@AdriJLeon, are you here for the #k12prchat

NewsBoss Aug 8 @ 8:03 PM EDT

A0: if you were @BlackboardK12 Day, you know my answer to this😄 Charmin's #tweetfromtheseat most creative #socialmedia campaign #k12prchat

k_beach Aug 8 @ 8:03 PM EDT

Whew, I made it! Hi everyone! #k12prchat

BCPSBrandon Aug 8 @ 8:03 PM EDT

Brandon from Baltimore County here. @primantibros does a great job of promoting their brand. Have bond w/Pittsburgh sports teams. #k12prchat

In reply to @BBDaneDell, @primantibros

Carla_Pereira2 Aug 8 @ 8:03 PM EDT

A0. @Raptors for the branding win. #WeTheNorth #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

thesteveking Aug 8 @ 8:03 PM EDT

A0: IMO the best digi presence and digi content team goes to @dallascowboys. My not-so-secret dream job 😏 #K12PRChat

Cindyjowarner Aug 8 @ 8:03 PM EDT

I am a fan of @ChickfilA! I love their customer service and the two-way engagement on their Twitter page is pretty awesome! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

MandeePuleo Aug 8 @ 8:03 PM EDT

I'm here and I am hoping that @suewitter6 @ivathediva @banash42 @debsmoyer @nhbradstreet & @NancyWayman are here. #k12prchat

EdTechMack Aug 8 @ 8:04 PM EDT

A0: Staying in the #SchoolPR vein, @Joesanfelippofc & #GoCrickets brand = #Goals. 1 hashtag has brought a community together! 😍 #k12prchat

thesteveking Aug 8 @ 8:04 PM EDT

A0: Also big fan of @Arbys. They always make fast food look cool with dynamic content. Something I didn’t think was possible. #K12PRChat

christy_mcgee Aug 8 @ 8:04 PM EDT

A0... I'm on for a bit at least! And my first thought was @Wendys ... can't beat the responsiveness and humor #k12PRchat

emily_schaffer Aug 8 @ 8:04 PM EDT

As a Pittsburgher, I love this and couldn't agree more! #k12prchat

In reply to @BCPSBrandon, @BBDaneDell, @primantibros

BCPSBrandon Aug 8 @ 8:04 PM EDT

A0: And @DaleJr is just tremendous. Funny. Engages fans. Honest takes on everything. Don't have to be NASCAR fan to enjoy. #k12prchat

MandeePuleo Aug 8 @ 8:05 PM EDT

A1: Shrinking attention span - getting all info from headlines, not caring about details. #k12PRchat

cateked Aug 8 @ 8:05 PM EDT

A1: The biggest change - how quickly attention spans have shrunk. Remember when people loved our 2-minute videos? #K12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

I love @Nike. They know who they are, always stay true to celebrating athletes of all kinds. #K12prchat

Cindyjowarner Aug 8 @ 8:05 PM EDT

As a MSU Bulldog, I agree! My husband as a bro-mance going with @dak #k12prchat

In reply to @thesteveking, @dallascowboys, @dak

JessStilger Aug 8 @ 8:05 PM EDT

A0: Jessica from Berkley, Mich. Loving Merriam-Webster lately! #K12PRChat

kmbaumgartner Aug 8 @ 8:05 PM EDT

A0: I also do love how responsive @SouthwestAir always is on their social media #k12prchat

thesteveking Aug 8 @ 8:05 PM EDT

Your husband and I would get along juuussssttt fine #k12prchat

In reply to @Cindyjowarner, @dallascowboys, @dak

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

@Social_MediaSam @DanGabbert @DanSeeley need to get on #K12prchat right now.

KaelaaaW Aug 8 @ 8:05 PM EDT

A1: Most consume content via mobile. All your content should be adapted to fit mobile platforms, esp. videos! #K12PRchat

kmbaumgartner Aug 8 @ 8:06 PM EDT

A1: People want things that are easy to understand & short. Little attn span left for long explanations on most topics #k12prchat

christy_mcgee Aug 8 @ 8:06 PM EDT

You know... @MtsidePrincipal would probably love this chat tonight! #k12PRchat

ericajchandler Aug 8 @ 8:06 PM EDT

A1: Attention spans are getting shorter & shorter - :07 for humans now. Socialnomics 2017 is a must-view: https://t.co/1yOknFV07l #k12prchat

JeremyDBond Aug 8 @ 8:06 PM EDT

I'm Jeremy, a parent & education communications specialist from CT. I follow @benandjerrys, so I'll tag a Ben from VT: @BenBo370 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

BenRickert Aug 8 @ 8:06 PM EDT

I'm guessing @JustinElbertPR is nearby somewhere on a #k12prchat evening. #amiright

NewsBoss Aug 8 @ 8:06 PM EDT

Attention span- 7 seconds and gone if not engaging! #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

riorivera Aug 8 @ 8:06 PM EDT

A1: the consumption of video content without listening to the audio. #turnupthesubtitles #k12prchat

benfisher99 Aug 8 @ 8:07 PM EDT

A1: The biggest change in the way people consume content is their short attention sp... oh look! #k12prchat

BCPSBrandon Aug 8 @ 8:07 PM EDT

A1: The pace of everything. Videos must be fast. We have Instastories now. Details aren't essential. It's the immediacy. #k12prchat

ericajchandler Aug 8 @ 8:07 PM EDT

Socialnomics 2017: Must view for #schoolpr #k12prchat friends https://t.co/1yOknGcBvV via @YouTube

thesteveking Aug 8 @ 8:07 PM EDT

A1: Speed. Hands down. We’ve seen industry disruption before, but not this fast and not this mainstream. #K12PRChat

Carla_Pereira2 Aug 8 @ 8:07 PM EDT

A1. Smartphone. On-the-go consumption and snack-sized content. #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

bsnicol2 Aug 8 @ 8:07 PM EDT

A0. Brian here from Green Bay. Some great work in Social Media done by @UWBadgers and @NFL teams. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

WheelerCFB Aug 8 @ 8:07 PM EDT

A0 - Red Bull #k12prchat

k_beach Aug 8 @ 8:07 PM EDT

Most (all?) major league teams. Including the @Cubs! #ThatsCub They do really cool stuff; I'd love to meet the social media team. #k12prchat

Carla_Pereira2 Aug 8 @ 8:03 PM EDT
A0. @Raptors for the branding win. #WeTheNorth #K12PRChat
- BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT
  
  Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

rlatham91 Aug 8 @ 8:07 PM EDT

A0: I think someone else mentioned it but I also love @ErinCondren! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

Cindyjowarner Aug 8 @ 8:07 PM EDT

He's been a life-long Cowboys fan. We both graduated from State. When Dak got drafted by the Cowboys he was literally crying! #k12prchat

In reply to @thesteveking, @dallascowboys, @dak

kmagette - Moderator Aug 8 @ 8:07 PM EDT

A0 Brand w great social content - hard to pick one! But for a total word & news nerd like me, @MerriamWebster is hard to beat. #k12PRchat

JoshuaTSauer Aug 8 @ 8:07 PM EDT

Too bad their closed on Sundays - my cheat day. #k12prchat

Cindyjowarner Aug 8 @ 8:03 PM EDT
I am a fan of @ChickfilA! I love their customer service and the two-way engagement on their Twitter page is pretty awesome! #k12prchat
- BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT
  
  Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

kmagette - Moderator Aug 8 @ 8:07 PM EDT

A1 Demand for speed AND accuracy of content has never been higher. Although those 2 are mutually exclusive to large degree. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:07 PM EDT

People don't dive deep for information, they know a little about a lot of things. They don't have patience to wade through crap #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

jonbartelt Aug 8 @ 8:08 PM EDT

A0: Jon Bartelt, Supt, Western burbs of Chicago, and I have to go with #suptchat with the best content. #k12prchat

thesteveking Aug 8 @ 8:08 PM EDT

A1: Time, too. People are possessive over their time. They don’t want content when you say so. They want it when they say so. #K12PRChat

BenRickert Aug 8 @ 8:08 PM EDT

Yeeeeees. My man @DonaldBPorter is in the #k12prchat house. Get ready for #PR wisdom to flow, people. 😁

bymegansheridan Aug 8 @ 8:08 PM EDT

A1: there's a need to go further down the brain stem to grab attention. Short, sweet, simple #K12PRchat

billcameron Aug 8 @ 8:08 PM EDT

A0: @SouthwestAir - across all of their channels...engaging, informative and customer-focused #k12prchat

mreese2 Aug 8 @ 8:08 PM EDT

A bit behind here a0 @BeckyHigginsLLC has a steady, planned pattern I would love to copy! #k12prchat

EdTechMack Aug 8 @ 8:08 PM EDT

A1: Personalization -- Love variety & freedom to choose how/when/where I get my content. #k12prchat

JessStilger Aug 8 @ 8:08 PM EDT

A1: Consuming in real time with no need for sources. First news seen = truth. Hard to get out front sometimes. #K12PRChat

BCPSBrandon Aug 8 @ 8:08 PM EDT

A0: Man the @Orioles rock. Most MLB teams great at social media. Have been true trailblazers. #k12prchat

In reply to @k_beach, @Cubs, @Orioles

christy_mcgee Aug 8 @ 8:08 PM EDT

A1. Mobile, mobile, mobile... we are always on the go! Must be quick and to the point. #k12PRchat

emily_schaffer Aug 8 @ 8:08 PM EDT

People don't want to read anymore. Videos & photos are where it's at! #k12prchat

In reply to @BBDaneDell

kevinsmith_tcnc Aug 8 @ 8:08 PM EDT

Hey @mollymgorsuch you joining #k12prchat tonight? A0: Color me impressed by what @ClemsonFB has done on the field & in #socialmedia.

bsnicol2 Aug 8 @ 8:08 PM EDT

A1. We carry more computing power in our pocket than existed in my entire 80s era middle school. Smartphones changed everything. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

thesteveking Aug 8 @ 8:09 PM EDT

A1: People have choices now. If they open it up and w/in a few seconds don’t immediately understand the value, they’re done #K12PRChat

WheelerCFB Aug 8 @ 8:09 PM EDT

A1- consuming content for education & learning #contentmarketing #k12prchat

AdamBrownEDU Aug 8 @ 8:09 PM EDT

A1. Consuming the surface knowledge. Not really diving deep for the meaning and relevance of the data #k12prchat

JeremyDBond Aug 8 @ 8:09 PM EDT

A1) It's digital and it's in their pocket. It's in snippets. It's fast and immediate. It's 2-way. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

jonbartelt Aug 8 @ 8:09 PM EDT

A1: People are better able to access content from their phones, leading to a better informed public. Great for many reasons. #k12prchat

JoshuaTSauer Aug 8 @ 8:09 PM EDT

Probably @SouthwestAir - mainly because their awesome customer service team will respond to this tweet promptly. #K12PRchat #ILuvSouthwest

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

Cindyjowarner Aug 8 @ 8:09 PM EDT

Yes, but I respect that as a Christian. But, do miss me some waffle fries sometimes on Sundays! #k12prchat

In reply to @JoshuaTSauer

k_beach Aug 8 @ 8:09 PM EDT

A1 Ditto to @cateked with shrinking attention span: in video length in reading/skimming/noticing something while scrolling, etc. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:10 PM EDT

Another major trend I see is complete distrust of organizations. People's BS meter's are really good nowadays. #K12prchat

rlatham91 Aug 8 @ 8:10 PM EDT

A1: Everything needs to be mobile. Also, they need constant communication! #k12prchat

mreese2 Aug 8 @ 8:10 PM EDT

A1 users - like myself - want information in Short videos and not necessarily with audio! Trying to add captions to those now! #k12prchat

BCPSBrandon Aug 8 @ 8:10 PM EDT

A1: Debate at NSPRA about the value of press releases. They still matter, but our families see info on social or not at all. #k12prchat

In reply to @christy_mcgee

JoshuaTSauer Aug 8 @ 8:11 PM EDT

We expect good service as a standard. How are you going deliver me bomb-ass, personalized service? #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:11 PM EDT

Yep, has to be easier and easier. Less effort is put into listening/reading now. But more is put into sharing and talking. #k12prchat

In reply to @emily_schaffer

kevinsmith_tcnc Aug 8 @ 8:11 PM EDT

Well played. #k12prchat

In reply to @christy_mcgee, @BenRickert, @DonaldBPorter

kmbaumgartner Aug 8 @ 8:11 PM EDT

Which is a challenge when you need to explain things like curriculum changes, registration procedures or new programs #k12prchat

In reply to @BBDaneDell

BCPSBrandon Aug 8 @ 8:12 PM EDT

I'm not sure everyone is on the video train yet. But that train is rapidly arriving at the station, and as #k12prchat pros, must be ready.

In reply to @mreese2

elliotsmama Aug 8 @ 8:12 PM EDT

I often wonder, do all parents and kids have cell phones? Are there stats of a national trend and I have no idea... ? #k12prchat

In reply to @jonbartelt

LDahlkemper Aug 8 @ 8:12 PM EDT

A1: Big hello from CO-here for a bit! Ple deluged w/ info. Short attn spans. Can get info where & when want it. Keep it relevant. #k12prchat

JeremyDBond Aug 8 @ 8:12 PM EDT

And do today's schools take advantage of this or do they restrict it? #k12prchat

bsnicol2 Aug 8 @ 8:08 PM EDT
A1. We carry more computing power in our pocket than existed in my entire 80s era middle school. Smartphones changed everything. #k12PRchat
- BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT
  
  Question 1 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:12 PM EDT

With so many swift and surface level communications, how do you build a meaningful connection in today's world? #K12prchat

ericajchandler Aug 8 @ 8:12 PM EDT

It's a #GenX thing, remember? #skeptical #k12prchat

In reply to @BBDaneDell

thesteveking Aug 8 @ 8:12 PM EDT

And you've seen the true wave, from classroom to PR. Incredible perspective. #k12prchat

In reply to @bsnicol2

rlatham91 Aug 8 @ 8:12 PM EDT

This one is very true and very difficult. Especially coming into the role with that distrust! #k12prchat

In reply to @BBDaneDell

kmbaumgartner Aug 8 @ 8:12 PM EDT

It almost seems like if you don't hit the emotional part of the brain stem you're not going to grab any attention #k12prchat

In reply to @bymegansheridan

WheelerCFB Aug 8 @ 8:12 PM EDT

A1- also customer service through social. Easier than picking up the phone and getting an answer. Just ask on social #k12prchat

Cindyjowarner Aug 8 @ 8:12 PM EDT

Social Media is now main way people get their news. They don't want to wait for it - right to their device and they want it now. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

elliotsmama Aug 8 @ 8:12 PM EDT

@NicoleJGraf @jillya35 @jnoellek @dbushsuf Are you in the house? #k12prchat

MandeePuleo Aug 8 @ 8:13 PM EDT

A2: My Twitter audience is students, parents prefer email & robocalls (weird). Communicate their way. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

BCPSBrandon Aug 8 @ 8:13 PM EDT

Nope. That is a major equity concern all over the country, even in more prosperous areas. #k12prchat

In reply to @elliotsmama, @jonbartelt

tbeasleyjr Aug 8 @ 8:13 PM EDT

At a board meeting tonight and teacher/employee raises are on the agenda. Checking into #K12PRChat afterwards.

HowellGould Aug 8 @ 8:13 PM EDT

A1: People want their info in short sentences/statements which is not always easy when explaining complicated issues. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Smartphones have the ability to both increase your reach (phone, text) and engagement (apps, social media). #k12prchat

JeremyDBond Aug 8 @ 8:12 PM EDT
And do today's schools take advantage of this or do they restrict it? #k12prchat
- bsnicol2 Aug 8 @ 8:08 PM EDT
  
  A1. We carry more computing power in our pocket than existed in my entire 80s era middle school. Smartphones changed everything. #k12PRchat
  
  BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT
  
  Question 1 #k12prchat

jacksheard Aug 8 @ 8:13 PM EDT

A1: Quickly. #k12prchat

kmbaumgartner Aug 8 @ 8:13 PM EDT

This drives me crazy when there are tragedies bc everyone rushes to have it first rather than have it right #k12prchat

In reply to @JessStilger

smithsteph Aug 8 @ 8:13 PM EDT

I think you still need that personal touch and the face to face and then add social to it. Also be responsive. #k12prchat

In reply to @BBDaneDell

JeremyDBond Aug 8 @ 8:13 PM EDT

Some families may have a cell phone before they have cable. #k12prchat

In reply to @elliotsmama, @jonbartelt

jonbartelt Aug 8 @ 8:13 PM EDT

A2: Using hashtags helps in directing people to the content that they seek, by building or by classroom. #k12prchat

ericajchandler Aug 8 @ 8:13 PM EDT

A2: @jfiler & I have whole pres on this! Check out handout w/ ready-for-action ideas from across @NSPRA: https://t.co/7Os14LHpkJ #k12prchat

BCPSBrandon Aug 8 @ 8:13 PM EDT

But you can make a huge difference w/emotion. Our county raised $10k to cover funeral expenses for student in 24 hours. #k12prchat

In reply to @kmbaumgartner, @bymegansheridan

kmbaumgartner Aug 8 @ 8:14 PM EDT

A2: We are moving towards posting more pictures in albums on FB instead of choosing 1 or 2 for a post #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:14 PM EDT

I don't believe the phone calls. How is that even possible today? #k12prchat

MandeePuleo Aug 8 @ 8:13 PM EDT

A2: My Twitter audience is students, parents prefer email & robocalls (weird). Communicate their way. #k12PRchat

BenRickert Aug 8 @ 8:14 PM EDT

Q1 One the most striking changes was when the 45-65 age group joined the #socialmedia #audience. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

thesteveking Aug 8 @ 8:14 PM EDT

Telling graphic #k12prchat

In reply to @elliotsmama, @jonbartelt

JeremyDBond Aug 8 @ 8:14 PM EDT

You can build relationships digitally too if you're honest about who you are and seek the opportunity to grow. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:12 PM EDT

With so many swift and surface level communications, how do you build a meaningful connection in today's world? #K12prchat

kmbaumgartner Aug 8 @ 8:15 PM EDT

A2: My goal for this year is also to find more individual stories to tell about peoples' experience with our district/programs #k12prchat

kmagette - Moderator Aug 8 @ 8:15 PM EDT

A2 Ppl want ppl they know + places they love. Content that tells & SHOWS these two is engaging & personal, esp in small town. #k12PRchat

KaelaaaW Aug 8 @ 8:15 PM EDT

A2: I always make sure to use real student photos (with permission, duh) opposed to any stock photos. Parents love to share it! #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:15 PM EDT

I think this goes to a point that we also care less about people today than we used to. We aren't as close to others anymore. #k12prchat

kmbaumgartner Aug 8 @ 8:13 PM EDT

This drives me crazy when there are tragedies bc everyone rushes to have it first rather than have it right #k12prchat
In reply to @JessStilger

cateked Aug 8 @ 8:15 PM EDT

A2: Providing tools, freedom & training for teachers to communicate - that's who parents want to hear from! #K12prchat

christy_mcgee Aug 8 @ 8:15 PM EDT

A2... I'm not sure that we are doing this, but it's about knowing what they want. Individualized comms like instruction, right? #K12PRChat

JustinElbertPR Aug 8 @ 8:15 PM EDT

A0: @Wendys if you’re looking for sweet, sweet sarcastic burns. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:00 PM EDT

Welcome to #k12prchat. To get started, let us know you are here, tag a friend to join and answer our warmup Question 0.

Cindyjowarner Aug 8 @ 8:15 PM EDT

Enlisting the help of everyone to help develop content. Our #shelbyfirstday campaign today for 1st day of school is great example #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

jacksheard Aug 8 @ 8:15 PM EDT

A2: Urging our staff to tell more stories from their level, to the people they are connected to. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

WheelerCFB Aug 8 @ 8:15 PM EDT

A2- gotta listen and solve their problems. People want to be listened to and then talked to with a solution tailored to them #k12prchat

NewsBoss Aug 8 @ 8:15 PM EDT

For us it is about student success /parent involvement and access. Do that and you answer "why should I care about this?" #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

emily_schaffer Aug 8 @ 8:15 PM EDT

A2: We have a SM campaign called "Meet the NASD Family" feat. teachers & staff. Our District is large, but we are 1 big family! #k12prchat

In reply to @BBDaneDell

thesteveking Aug 8 @ 8:15 PM EDT

A2: We tell stories. Everyone has one. Most can relate. You need to humanize your content by getting at the emotion. #K12PRChat

Social_MediaSam Aug 8 @ 8:15 PM EDT

A1: We spend more time on social media for the purpose of discovering content rather than having intent to search for something #K12PRChat

DonaldBPorter Aug 8 @ 8:15 PM EDT

Q1: The social media landscape is constantly changing making it an ever-moving "target" #k12prchat

kevinsmith_tcnc Aug 8 @ 8:15 PM EDT

A2: 2017-18 goals: 1+ post from/about every single class/teacher. Taking PD to staff meetings. #TeacherVoice & #StudentVoice! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

rlatham91 Aug 8 @ 8:15 PM EDT

A2: We survey at the end of each year to make sure we are putting out communication where our parents want to see it! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

riorivera Aug 8 @ 8:15 PM EDT

Well here you go. #K12PRChat

ericajchandler Aug 8 @ 8:13 PM EDT

A2: @jfiler & I have whole pres on this! Check out handout w/ ready-for-action ideas from across @NSPRA: https://t.co/7Os14LHpkJ #k12prchat

h_nellis Aug 8 @ 8:15 PM EDT

Q2: Use of video to let students tell their stories. They're the ones people want to see and hear from 🎥 https://t.co/zAmEZQOvl0 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

BCPSBrandon Aug 8 @ 8:15 PM EDT

What have the engagement numbers looked like? Some very popular galleries at @FCPSMaryland. That format works surprisingly well. #k12prchat

In reply to @kmbaumgartner, @FCPSMaryland

JeremyDBond Aug 8 @ 8:15 PM EDT

Have you tried to entice them onto Twitter, posting from your classroom? #k12prchat

In reply to @MandeePuleo

thesteveking Aug 8 @ 8:15 PM EDT

That face! #k12prchat

In reply to @KaelaaaW

jonbartelt Aug 8 @ 8:15 PM EDT

Depends on where you live and your socioeconomic base, but I'm seeing hand held tech at earlier ages as I age (yikes). #k12prchat

In reply to @elliotsmama

kmagette - Moderator Aug 8 @ 8:16 PM EDT

A2 Empowering teachers to create communities w families through social is highly personalized. Great engagement, relationships. #k12prchat

kmbaumgartner Aug 8 @ 8:16 PM EDT

I see the value and continue sending stories to local papers bc people who aren't on social will still see it #k12prchat

In reply to @BCPSBrandon, @christy_mcgee

Carla_Pereira2 Aug 8 @ 8:16 PM EDT

A2. Ask and deliver. It's pretty simple. Meet them where they are when they're there. #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

EmilyPopek Aug 8 @ 8:16 PM EDT

A2: Trying to spotlight the ppl in the bldg - staff especially. These are ppl's neighbors, who live in our community #k12prchat

LDahlkemper Aug 8 @ 8:16 PM EDT

A2 ID those folks Ps connect w & tap them as key messengers on social media, school events. Rsrch & start w what Ps want to know. #k12prchat

BenRickert Aug 8 @ 8:16 PM EDT

Also, good to see @kevinsmith_tcnc of Transylvania County out tonight! #k12prchat

emily_schaffer Aug 8 @ 8:16 PM EDT

Love this! Always best (IMO) to have photos of REAL students in your publications. Looks more genuine and authentic. #k12prchat

In reply to @KaelaaaW

BBDaneDell - Moderator Aug 8 @ 8:16 PM EDT

I think this is so true. In todays world we need to ask how we can let others know we are listening to the. They want to be heard #k12prchat

WheelerCFB Aug 8 @ 8:15 PM EDT

A2- gotta listen and solve their problems. People want to be listened to and then talked to with a solution tailored to them #k12prchat

JoshuaTSauer Aug 8 @ 8:16 PM EDT

Oops, forgot to put #K12PRChat

JoshuaTSauer Aug 8 @ 8:15 PM EDT

Since public education is now in business of recruitment & retention, I try to target content based on their interests, desires, concerns.

JustinElbertPR Aug 8 @ 8:16 PM EDT

A1: Content is getting shorter & more personalized. Knowing how to target your micro-segments is getting increasingly important. #K12prchat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

JeremyDBond Aug 8 @ 8:16 PM EDT

What's a "phone call"? #k12prchat

In reply to @BBDaneDell

thesteveking Aug 8 @ 8:16 PM EDT

A2: Aim to connect stories to district’s tent poles and use your students and staff to bring it alive. #K12PRChat

MandeePuleo Aug 8 @ 8:16 PM EDT

YAY #k12PRchat

In reply to @ivathediva, @suewitter6, @banash42, @debsmoyer, @nhbradstreet, @NancyWayman

kmbaumgartner Aug 8 @ 8:17 PM EDT

Check out Pew Research - they have good data on social media and mobile usage #k12prchat

In reply to @elliotsmama, @jonbartelt

k_beach Aug 8 @ 8:17 PM EDT

Training building-level Web & Social Media Mgrs (this wk!!). People on site F/T that know day-to-day & stories better than I do. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

BCPSBrandon Aug 8 @ 8:17 PM EDT

My buddy's kid started using tablets ... when he was 2 years old. #k12prchat

In reply to @jonbartelt, @elliotsmama

BBDaneDell - Moderator Aug 8 @ 8:17 PM EDT

The brand of you is your culture. You can't fake it with a spokesperson. Everyone has a voice and they all matter. #K12prchat

korinedell Aug 8 @ 8:17 PM EDT

Another #BehindTheScenes of a #k12prchat . (Brought to you by #k12prchatwidow) @BBDaneDell #lovetotheprpeeps 😘

thesteveking Aug 8 @ 8:17 PM EDT

This. Also follow Emily. She's awesome. #k12prchat #BOCESFam

EmilyPopek Aug 8 @ 8:16 PM EDT

A2: Trying to spotlight the ppl in the bldg - staff especially. These are ppl's neighbors, who live in our community #k12prchat

thesteveking Aug 8 @ 8:18 PM EDT

Comes out of a holster. #k12prchat

In reply to @elliotsmama

christy_mcgee Aug 8 @ 8:18 PM EDT

Already booking time on my calendar for tomorrow to read all of these answers and comments! #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:18 PM EDT

Love this #k12prchat

emily_schaffer Aug 8 @ 8:15 PM EDT

A2: We have a SM campaign called "Meet the NASD Family" feat. teachers & staff. Our District is large, but we are 1 big family! #k12prchat
In reply to @BBDaneDell

kevinsmith_tcnc Aug 8 @ 8:18 PM EDT

Building people are the next wave of #schoolpr pros. #k12prchat

In reply to @k_beach

kmagette - Moderator Aug 8 @ 8:18 PM EDT

And in a small town, you are a phony in an instant. "Who is that lady?" "Never seen that kid before!" 😜 #k12prchat

In reply to @emily_schaffer, @KaelaaaW

kmbaumgartner Aug 8 @ 8:18 PM EDT

It's really difficult. I've been out with ppl where they are on their phone the whole time when I haven't seen them in forever. #k12prchat

In reply to @BBDaneDell

BCPSBrandon Aug 8 @ 8:18 PM EDT

A2: At @BaltCoPS, we have a good news ambassador at each school. At district level, we recognize as many achievements as possible #k12prchat

mreese2 Aug 8 @ 8:18 PM EDT

A2 This is so tough. Especially with small dept. and 13 schools, but trying to get others involved with content gathering #K12PRChat

In reply to @BBDaneDell

Cindyjowarner Aug 8 @ 8:18 PM EDT

And "the spokesperson" can no longer keep up with it all! #k12prchat

In reply to @BBDaneDell

Bob_Mosier Aug 8 @ 8:19 PM EDT

In a large town, it takes a minute to be discovered a phony - but it seems like a second. #k12prchat

In reply to @kmagette, @emily_schaffer, @KaelaaaW

bymegansheridan Aug 8 @ 8:19 PM EDT

Absolutely. We have a web/social manager at each building to help build content and culture #K12PRChat

In reply to @k_beach

kevinsmith_tcnc Aug 8 @ 8:19 PM EDT

What's the hashtag so we can "research" your progress? #k12prchat

In reply to @emily_schaffer, @BBDaneDell

LDahlkemper Aug 8 @ 8:19 PM EDT

A2: Also, lots of cross promotion of tailored info using dif. coms tools & content packaged/customized for those dif coms tools #k12prchat

NewsBoss Aug 8 @ 8:19 PM EDT

Who better to tell student stories and connect the classroom to the parents & community then the #tweetcher? #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:19 PM EDT

Tell a consistent story, over and over and over again. You won't be known for a one off anymore, you need a lot of repetition now #K12prchat

BCPSBrandon Aug 8 @ 8:20 PM EDT

A2: After blizzard, we nominated custodian who shoveled for @garthbrooks tickets for local radio contest. She won. Likes galore. #k12prchat

kmbaumgartner Aug 8 @ 8:20 PM EDT

This has been one of my arguments lately. I remember hearing only 7% of interpersonal comm actually happens online? #k12prchat

In reply to @smithsteph, @BBDaneDell

MandeePuleo Aug 8 @ 8:21 PM EDT

A3: Personalize it & make students the stars of the story. Their voice/face changes everything. #k12PRchat

mjldharris Aug 8 @ 8:21 PM EDT

A2: We have been featuring staff, parents, and others still very connected to our school in our TBT posts. #K12PRCHAT

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Teachers, parents & students have more credibility than orgs for many things. The messenger has to be right. A person is best. #k12prchat

NewsBoss Aug 8 @ 8:19 PM EDT

Who better to tell student stories and connect the classroom to the parents & community then the #tweetcher? #k12prchat

bsnicol2 Aug 8 @ 8:21 PM EDT

A2. Org's social media presence cannot be institutional. Tweet like a person. Post with humor and humanity. Engage. Interact. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

NewsBoss Aug 8 @ 8:21 PM EDT

To those saying #schoolpr offices are too small...empower teachers & trust them like we do every day 2 communicate with parents! #k12PRchat

NewsBoss Aug 8 @ 8:19 PM EDT

Who better to tell student stories and connect the classroom to the parents & community then the #tweetcher? #k12prchat

DonaldBPorter Aug 8 @ 8:21 PM EDT

Couldn't agree more!!! #k12prchat

In reply to @BBDaneDell

kmbaumgartner Aug 8 @ 8:21 PM EDT

Anyone interested in the topic should check it out - definitely a great presentation #k12prchat

ericajchandler Aug 8 @ 8:13 PM EDT

A2: @jfiler & I have whole pres on this! Check out handout w/ ready-for-action ideas from across @NSPRA: https://t.co/7Os14LHpkJ #k12prchat

AdamBrownEDU Aug 8 @ 8:21 PM EDT

A3. Is your content relevant to the learner? If not, make it so #k12prchat

BCPSBrandon Aug 8 @ 8:21 PM EDT

A2: We tell powerful stories in @BaltCoPS weekly: #BCPSFaceOfTheWeek #k12prchat Example: https://t.co/r21Z9Nl5b7

kevinsmith_tcnc Aug 8 @ 8:21 PM EDT

And 90% of my interpersonal comm online with stakeholders is "please contact school" or "school will contact you" #k12prchat

In reply to @kmbaumgartner, @smithsteph, @BBDaneDell

Nikonboy1 Aug 8 @ 8:21 PM EDT

A2 More and more content comes from teachers, sponsors and coaches. Not central admin. #k12PRchat

billcameron Aug 8 @ 8:21 PM EDT

A1: Consumption is 24/7 - from a myriad of channels/sources #K12PRChat

kmbaumgartner Aug 8 @ 8:21 PM EDT

Very true - emotion moves people. Amazing that your community came together that way! #k12prchat

In reply to @BCPSBrandon, @bymegansheridan

mreese2 Aug 8 @ 8:22 PM EDT

A2 This is so tough. Especially with small dept. and 13 schools, but trying to get others involved with content gathering #k12prchat

kmagette - Moderator Aug 8 @ 8:22 PM EDT

A3 Engaging content cuts through noise. Also pay attention to timing + channel where audience is, and when. #k12prchat

kmbaumgartner Aug 8 @ 8:22 PM EDT

A3: We try to keep our content relevant & not post anything w/out images so they get visual info even if they don't read the text #k12prchat

jacksheard Aug 8 @ 8:22 PM EDT

I'm here to listen on this one. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

thesteveking Aug 8 @ 8:22 PM EDT

A3: It starts by *knowing* your audience. Do some research. Who are they and what are they responding to. Data matters. #K12PRChat

KaelaaaW Aug 8 @ 8:22 PM EDT

A3: Keep monitoring social analytics to see what people respond to. Consistency also keeps families coming to your page for info. #K12PRchat

ericajchandler Aug 8 @ 8:22 PM EDT

A3: First ask them what they want. Make a plan & schedule. Deliver. Then measure results. #rpie #race #k12prchat

LDahlkemper Aug 8 @ 8:22 PM EDT

Yes!! @Dunstan7ELA (7th grade ELA teachers) post pics of what kids are learning in ELA & why it matters, making it relevant! #k12prchat

In reply to @NewsBoss, @Dunstan7ELA

BBDaneDell - Moderator Aug 8 @ 8:22 PM EDT

Have to ask yourself... "Why would they want to read/watch/see this?" If the answer isn't about them, they don't care. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

CJCain7 Aug 8 @ 8:22 PM EDT

A1 We have a Netflix generation of students that consume content on demand. We must integrate this into the learning experience #k12PRchat

Carla_Pereira2 Aug 8 @ 8:22 PM EDT

A3. If you don't answer, "How does this affect my child/students/etc," they're out. It's not about you. How are you mtg needs. #K12PRChat

In reply to @BBDaneDell

kmbaumgartner Aug 8 @ 8:22 PM EDT

Very interesting stats on social media/mobile usage #k12prchat

thesteveking Aug 8 @ 8:14 PM EDT

Telling graphic #k12prchat
In reply to @elliotsmama, @jonbartelt

Carla_Pereira2 Aug 8 @ 8:23 PM EDT

A3. If you don't answer, "How does this affect my child/students/etc," they're out. It's not about you. How are you mtg needs. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

Cindyjowarner Aug 8 @ 8:23 PM EDT

Yes!! We all need more humor right now! The world is too uptight! #k12prchat

bsnicol2 Aug 8 @ 8:21 PM EDT
A2. Org's social media presence cannot be institutional. Tweet like a person. Post with humor and humanity. Engage. Interact. #k12PRchat
- BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT
  
  Question 2 #k12prchat

BenRickert Aug 8 @ 8:23 PM EDT

Q2: Conference side chat can read like the cliff notes when everyone participates. I appreciate the comraderie. #K12prchat #NSPRA2017

BBDaneDell - Moderator Jun 20 @ 8:13 PM EDT

Question 2 #k12prchat

Bob_Mosier Aug 8 @ 8:23 PM EDT

A3. Content must be tied to emotion. Happy/sad/cheers/tears. Doesn't matter. Emotion = engagement. #k12prchat

jonbartelt Aug 8 @ 8:23 PM EDT

A3: Multiple platforms, but from the mouths of staff still resonates best for those frequent visitors to the schools. #k12prchat

NewsBoss Aug 8 @ 8:23 PM EDT

Authentic voice,students as talent, marry message to delivery channel, innovate, push people out of "way we have always done it!" #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

EmilyPopek Aug 8 @ 8:23 PM EDT

Timing has been key for me! Great messages get buried if they don't hit when your audience is listening. #K12PRChat

In reply to @kmagette

christy_mcgee Aug 8 @ 8:23 PM EDT

A3. Consider who it's coming from, make it someone they want to hear from. And be authentic! #k12prchat

kmagette - Moderator Aug 8 @ 8:24 PM EDT

A3 Tune into what motivates audience. Ex: Not new parking map -- instead, getting to work on time. WII-FM - What's In It For Me #k12PRchat

MandeePuleo Aug 8 @ 8:24 PM EDT

Yeah... yuck. I'm working on putting a survey together to get a new/better/updated answer! #k12prchat

In reply to @kmagette, @JeremyDBond

thesteveking Aug 8 @ 8:24 PM EDT

This is sort of important. Goes back to time. We want to control our time. And today, we can. Make the content matter. #k12prchat

CJCain7 Aug 8 @ 8:22 PM EDT

A1 We have a Netflix generation of students that consume content on demand. We must integrate this into the learning experience #k12PRchat

k_beach Aug 8 @ 8:24 PM EDT

I'm so thrilled for exactly these reasons, and they recognize power of social media & seem really excited, too! #k12prchat

In reply to @bymegansheridan

kevinsmith_tcnc Aug 8 @ 8:24 PM EDT

A3: Study metrics & don't bore users. Engage w/comments. Stories w/heart always win. Smiles win big. Share victories big & small. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

EdTechMack Aug 8 @ 8:24 PM EDT

I have it on my phone, along with about 17K other awesome graphics #SchoolPR pros share on #K12PRChat. So much good stuff. So. Much. Truth.

In reply to @thesteveking, @elliotsmama

BCPSBrandon Aug 8 @ 8:24 PM EDT

A3: It may seem mundane, but you have to do a monthly social media report. You spot trends and your most engaged communities. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

rlatham91 Aug 8 @ 8:24 PM EDT

Can't wait to hear all the great suggestions for this Q3...#k12prchat

In reply to @BBDaneDell

CJCain7 Aug 8 @ 8:24 PM EDT

A1 Highly recommend this read by @thomascmurray on teaching the Netlfix generation #k12PRchat https://t.co/W6Nv6NFJG2

BBDaneDell - Moderator Aug 8 @ 8:24 PM EDT

Don't forget to dive deeper than just data. Really understand the why of what they do and who they are. #k12prchat

thesteveking Aug 8 @ 8:22 PM EDT

A3: It starts by *knowing* your audience. Do some research. Who are they and what are they responding to. Data matters. #K12PRChat

Cindyjowarner Aug 8 @ 8:24 PM EDT

After today's overload of BTS content, I might me the right one to answer! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

Bob_Mosier Aug 8 @ 8:24 PM EDT

A3. Find the unsung heroes in your district and tell their stories -- or let THEM tell them. #k12prchat

kmbaumgartner Aug 8 @ 8:24 PM EDT

Yes! Even our internal people were blown away by ads for our basketball playoffs that used game photos from prior games #k12prchat

In reply to @KaelaaaW

NewsBoss Aug 8 @ 8:24 PM EDT

Want to see it in action? Follow @MrMerrillsClass @FriendsinFourth @miss_stricker @LoerzelA @MsOwsiany @mrs_holtz #k12prchat

In reply to @LDahlkemper, @Dunstan7ELA, @MrMerrillsClass, @FriendsinFourth, @miss_stricker, @LoerzelA, @MsOwsiany, @mrs_holtz

cateked Aug 8 @ 8:25 PM EDT

A3: We have to provide info multiple times, through multiple channels. Won't get attention with one-off messages. #K12prchat

EmilyPopek Aug 8 @ 8:25 PM EDT

A3: Calls to action. Not "Here's the school supply list," but "bookmark this for your back to school shopping" #k12prchat

HowellGould Aug 8 @ 8:25 PM EDT

A3: Make sure the content is something they want. Nervous KDG parents, show them a day in KDG via video. #k12prchat

BCPSBrandon Aug 8 @ 8:25 PM EDT

I'm glad because it was about as sad a story as you will ever find. #k12prchat

In reply to @kmbaumgartner, @bymegansheridan

BBDaneDell - Moderator Aug 8 @ 8:25 PM EDT

People like to feel emotions. #k12prchat

Bob_Mosier Aug 8 @ 8:23 PM EDT

A3. Content must be tied to emotion. Happy/sad/cheers/tears. Doesn't matter. Emotion = engagement. #k12prchat

JustinElbertPR Aug 8 @ 8:25 PM EDT

A3: Simple. Showcase people instead of things. #k12PRchat #schoolpr

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

billcameron Aug 8 @ 8:25 PM EDT

A2: Frequent, short videos bring your schools to life - show parents & your community snippets of what happens day-to-day #k12prchat

WheelerCFB Aug 8 @ 8:25 PM EDT

Give them the content they want and are searching for. Our parenting blog School-A-Hoop is resource that helps. Key word HELP #k12prchat

mjldharris Aug 8 @ 8:25 PM EDT

A3: Be yourself! Show personality and have fun with it... People like seeing the real person behind all the school stuff! #k12prchat

bsnicol2 Aug 8 @ 8:25 PM EDT

A3. Audiences are diverse, but consistency of tone and frequency matter here. More is not always better. Better is better. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

DrWinkelmann Aug 8 @ 8:25 PM EDT

A3: Infographics help tell a story in a concise manner rather than paragraphs of text. #k12prchat

JessStilger Aug 8 @ 8:26 PM EDT

A3: Focus on not just our words, but sharing support grps, city, sports, etc page news, too. Broadens the reach/interest #k12prchat

BCPSBrandon Aug 8 @ 8:26 PM EDT

We have an awesome TV team in @BaltCoPS. But I still find myself shooting video from time to time and quickly posting. #K12prchat

In reply to @mreese2, @BaltCoPS

JeremyDBond Aug 8 @ 8:26 PM EDT

A3) Direct content they'll care about most. Don't spend personal letters on logistics you can post online. Tweet their kids' day. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

Bob_Mosier Aug 8 @ 8:26 PM EDT

A3. People beats policies and procedures every single time. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:26 PM EDT

Time today is more valuable than money to people. #k12prchat

thesteveking Aug 8 @ 8:24 PM EDT
This is sort of important. Goes back to time. We want to control our time. And today, we can. Make the content matter. #k12prchat
- CJCain7 Aug 8 @ 8:22 PM EDT
  
  A1 We have a Netflix generation of students that consume content on demand. We must integrate this into the learning experience #k12PRchat

whitleelusk Aug 8 @ 8:26 PM EDT

From text to photos and from photos to videos. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:05 PM EDT

Question 1 #k12prchat

BCPSBrandon Aug 8 @ 8:26 PM EDT

Absolutely!! Different generations consume information differently. My parents still get newspaper delivered. Do not text. #k12prchat

In reply to @kmbaumgartner, @christy_mcgee

Carla_Pereira2 Aug 8 @ 8:26 PM EDT

Balance against overcommunicating. If you annoy once, you're junked. Truly an art. #K12PRChat

In reply to @cateked

kmagette - Moderator Aug 8 @ 8:26 PM EDT

Fantastic approach! Tune into what they want -- easier life, less hassle, simpler routine. Answers question: What's in it for me? #k12prchat

EmilyPopek Aug 8 @ 8:25 PM EDT

A3: Calls to action. Not "Here's the school supply list," but "bookmark this for your back to school shopping" #k12prchat

kmbaumgartner Aug 8 @ 8:26 PM EDT

Oh man, if I could get 1 story from every class each year I would be so happy! Interested to hear how you do this/how it goes #k12prchat

In reply to @kevinsmith_tcnc

LDahlkemper Aug 8 @ 8:26 PM EDT

Q3: Go 4 engaging, creative pics & content that take Ps & cmty inside the classroom! Debunk myths. Use trgtd hashtags 2 sprd info.#k12prchat

thesteveking Aug 8 @ 8:27 PM EDT

Yeah - be human! #k12prchat

In reply to @mjldharris

CJCain7 Aug 8 @ 8:27 PM EDT

A3 #k12prchat We must share the stories of teaching & learning in our schools. Tell our stories! Share the amazing. Connect!

In reply to @LDahlkemper, @NewsBoss, @Dunstan7ELA

BCPSBrandon Aug 8 @ 8:27 PM EDT

They hire awesome people. Desire to work in sports is strong. I would know. Recovering sports journalist #k12prchat

In reply to @k_beach, @Cubs, @Orioles

BenRickert Aug 8 @ 8:27 PM EDT

Q2: I tell true #stories about authentic people. This will never become outdated. Tell the truth. Be authentic. Share values. #k12PRchat

JeremyDBond Aug 8 @ 8:27 PM EDT

A2) The visible conference is only one view of it. You're missing the entire virtual part, which adds enrichment and connections. #k12prchat

BBDaneDell - Moderator Jun 20 @ 8:13 PM EDT

Question 2 #k12prchat

Bob_Mosier Aug 8 @ 8:27 PM EDT

We had a school that sent same robocall 3 times in four-day period. Anger drowned out message. #k12prchat

In reply to @Carla_Pereira2, @cateked

kmbaumgartner Aug 8 @ 8:27 PM EDT

We have found increased engagement when we post albums from events vs. single pictures. Ppl tag others, etc. #k12prchat

In reply to @BCPSBrandon, @FCPSMaryland

kevinsmith_tcnc Aug 8 @ 8:27 PM EDT

The easiest to measure goal I have *ever* taken on. 250 instructors. Hitting target will be a cause to CELEBRATE! #k12prchat

In reply to @kmbaumgartner

ROAD2NSPRA Aug 8 @ 8:28 PM EDT

BREAKING: @thesteveking reportedly still stuck on @bryanadams 🇨🇦 #k12prchat

whitleelusk Aug 8 @ 8:28 PM EDT

We must humanize ourselves. People connect to people. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT

Question 2 #k12prchat

NewsBoss Aug 8 @ 8:28 PM EDT

Be a voice for the voiceless! Journalism 101👊 #k12prchat

In reply to @Bob_Mosier

EdTechMack Aug 8 @ 8:28 PM EDT

💯 this. And I know I haven't mastered it yet. Always need improvement! #K12PRchat

In reply to @EmilyPopek

k_beach Aug 8 @ 8:28 PM EDT

A3 Common experiences ppl can relate to: new hires, first day, career milestones. Pictures, pictures, pictures! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:28 PM EDT

THIS!!!! Every medium has different levels of what is over communication. The more choice the user has, the more they can take. #k12prchat

Carla_Pereira2 Aug 8 @ 8:26 PM EDT

Balance against overcommunicating. If you annoy once, you're junked. Truly an art. #K12PRChat
In reply to @cateked

LDahlkemper Aug 8 @ 8:28 PM EDT

A3: Keep it timely! A little like working in newsroom, cranking out headlines. Now u can be more creative abt how info presented. #k12prchat

BCPSBrandon Aug 8 @ 8:28 PM EDT

Just because it's #InternationalCatDay, if my #k12prchat responses are slow, it's this little guy's fault. #TitusTime

DonaldBPorter Aug 8 @ 8:29 PM EDT

A3- Sharing the content on a variety of platforms & at different times of day- multiple days depending on the story. #k12prchat

In reply to @BBDaneDell

MandeePuleo Aug 8 @ 8:29 PM EDT

A4: I give short answers & direct them to proper person for more details & assistance. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

WheelerCFB Aug 8 @ 8:29 PM EDT

Visit one of your schools on the 1st day. Listen to parent questions. I bet you have over 100 content pieces you can create #k12prchat

thamilton34 Aug 8 @ 8:29 PM EDT

Theresa Hamilton - I'm double dipping - school board meeting and #k12prchat.

In reply to @BBDaneDell

CJCain7 Aug 8 @ 8:29 PM EDT

A3 #K12PRChat In the era of school choice you must brand and market your school. Let the community see in and connect.

In reply to @LDahlkemper

JeremyDBond Aug 8 @ 8:29 PM EDT

Love this! #k12prchat @digcitinstitute

NewsBoss Aug 8 @ 8:19 PM EDT

Who better to tell student stories and connect the classroom to the parents & community then the #tweetcher? #k12prchat

JulieThannum Aug 8 @ 8:29 PM EDT

Leaving work after today's administrative retreat and trying to catch up on #K12PRChat -good evening chatters great discussion so far!

elliotsmama Aug 8 @ 8:29 PM EDT

#K12PRChat

elliotsmama Aug 8 @ 8:28 PM EDT

We have their kids ev day. If we show quality images and tell meaningful stories=golden. Quick crisis response makes us indispensable on SM.

kmbaumgartner Aug 8 @ 8:30 PM EDT

A4: Most of our concerns come via FB messages so we address them like we would a phone inquiry - get info & get back quickly #k12prchat

BenRickert Aug 8 @ 8:30 PM EDT

Q3: We must focus on doing what we each uniquely do best and be excellent at it. Spreading ourselves thin shows quickly. #K12PRChat #content

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

BCPSBrandon Aug 8 @ 8:30 PM EDT

Yeah, and I bet that would surprise a lot of people. Our Teacher of the Year galleries at @FCPSMaryland had huge numbers. #k12prchat

In reply to @kmbaumgartner, @FCPSMaryland, @FCPSMaryland

JeremyDBond Aug 8 @ 8:30 PM EDT

Part of the issue with poor family engagement is that teachers aren't trusted to do it? Honestly asking, as a parent. #k12prchat

In reply to @NewsBoss

whitleelusk Aug 8 @ 8:30 PM EDT

Sharing student work and putting our students at the core of your school district's communications will stand out from the norm. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:21 PM EDT

Question 3 #k12prchat

KaelaaaW Aug 8 @ 8:30 PM EDT

A4: Always try to add something positive in response to a negative comment (learned that one from @kmagette) #K12PRchat

thesteveking Aug 8 @ 8:30 PM EDT

A4: I subscribe to @jaybaer approach of “hug your haters.” Embrace complaints/feedback and show you care. Goes a long way #K12PRChat

NewsBoss Aug 8 @ 8:30 PM EDT

They want to be a part of the communications effort- ask them- we added 800 in one year, hundreds more already this month. #k12prchat

ivathediva Aug 8 @ 8:29 PM EDT

Yes - but we should be cognizant that teachers have a LOT on their plates already.

smithsteph Aug 8 @ 8:30 PM EDT

How I feel since I can't really participate in the #k12prchat tonight. #BOEmeeting

ericajchandler Aug 8 @ 8:30 PM EDT

A4: Private msg or personal call to concerned customer (parent, teacher, student, community) can go a long way. #peoplefirst #k12prchat

jonbartelt Aug 8 @ 8:30 PM EDT

A4: Stay true 2 the core values of your organization & you can weather the inquiries through any medium - because it's what u do. #k12prchat

Bob_Mosier Aug 8 @ 8:30 PM EDT

A4. Answer questions/concerns when you can, but convos that veer off message need to be taken offline and handled.#k12prchat

mreese2 Aug 8 @ 8:30 PM EDT

A4 I always start or end the response with "thank you for contacting (or supporting) HUSD @BBDaneDell #K12PRChat

elliotsmama Aug 8 @ 8:31 PM EDT

A4: Quickly and courteously. Private message if it's not something the applies to all viewers. #K12PRChat

MrMerrillsClass Aug 8 @ 8:31 PM EDT

It's amazing what opportunities can walk through your door once it's opened! 😀👍🏻 #k12prchat

In reply to @NewsBoss, @LDahlkemper, @Dunstan7ELA, @FriendsinFourth, @miss_stricker, @LoerzelA, @MsOwsiany, @mrs_holtz

CJCain7 Aug 8 @ 8:31 PM EDT

A3 if youth not following @Joesanfelippofc & @TonySinanis you need to. Two of the best models of using social media to share #K12PRChat

In reply to @LDahlkemper, @Joesanfelippofc, @TonySinanis

ryanta15 Aug 8 @ 8:31 PM EDT

I feel like @JustinElbertPR trying to get caught up with #k12prchat after a long day!

JoshuaTSauer Aug 8 @ 8:31 PM EDT

Be human. Try to get them immediate answers/assistance. And certainly don't try the United approach. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

HowellGould Aug 8 @ 8:31 PM EDT

A4: Answer DMs like emails. Post on public comments a short reply and work to take the discussion offline and private. #k12prchat

kevinsmith_tcnc Aug 8 @ 8:31 PM EDT

A4: Mission & motto: shared responsibility, caring & productive citizens & we're with you. "Teaching everyone takes everyone." #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

bymegansheridan Aug 8 @ 8:31 PM EDT

We try to cap galleries at 30 pics (except graduation), the bottom really drops out of the metrics with massive galleries #K12PRChat

In reply to @kmbaumgartner, @BCPSBrandon, @FCPSMaryland

BCPSBrandon Aug 8 @ 8:31 PM EDT

That's been my experience as well. Inclement weather ... we wait until a decision is made. No sense jumping into that fray early. #k12prchat

In reply to @kmbaumgartner

JeremyDBond Aug 8 @ 8:31 PM EDT

Love this. Did you model this on another district or build it on your own? And who led it? #k12prchat

emily_schaffer Aug 8 @ 8:15 PM EDT

A2: We have a SM campaign called "Meet the NASD Family" feat. teachers & staff. Our District is large, but we are 1 big family! #k12prchat
In reply to @BBDaneDell

Cindyjowarner Aug 8 @ 8:32 PM EDT

First, don't ignore them. Fix them if possible! Your brand is destroyed if you don't listen to your audiences. #K12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

Social_MediaSam Aug 8 @ 8:32 PM EDT

A3: Engagement with your content starts with knowing your audience. Win the audience & you will win your engagement #GladiatorPun #K12PRChat

JoshuaTSauer Aug 8 @ 8:32 PM EDT

I know you have choices when engaging your flyers, I thank you for choosing me. #k12prchat

In reply to @SouthwestAir

thesteveking Aug 8 @ 8:32 PM EDT

Totally. Can make all the difference in the world -and usually diffuses the situation right away. People want to be listened to. #k12prchat

In reply to @EmilyPopek, @jaybaer

LDahlkemper Aug 8 @ 8:32 PM EDT

Sorry to jump off #k12prchat-gr8 chat tonight! Look forward to reading thread later. Hdng to tonight's campaign kickoff for our 3 BOE mbrs.👋

JoshuaTSauer Aug 8 @ 8:32 PM EDT

#K12PRChat

SouthwestAir Aug 8 @ 8:31 PM EDT

Hey, hey! Thanks for the love. ^LB
In reply to @JoshuaTSauer

BCPSBrandon Aug 8 @ 8:32 PM EDT

A4: When appropriate, address them immediately. Often, the questions can be quickly answered with a web link. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

CJCain7 Aug 8 @ 8:32 PM EDT

A2 you have to meet people where they are. Facebook. Instagram. Twitter. Snapchat. Phone. Email. Etc. #K12prchat

In reply to @LDahlkemper

kmagette - Moderator Aug 8 @ 8:33 PM EDT

A4 Be human. Apologize. Integrity & compassion. Take high road. Smile. (And do these ALL the time. Should be part of the brand.) #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:33 PM EDT

Very few questions and concerns are voiced, only about 4%. So imagine 25 more people have that concern, but are silent. #K12prchat

JeremyDBond Aug 8 @ 8:33 PM EDT

When the vision is clear, everyone speaks the same language and can be trusted with the messaging. #RaganChat #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:17 PM EDT

The brand of you is your culture. You can't fake it with a spokesperson. Everyone has a voice and they all matter. #K12prchat

billcameron Aug 8 @ 8:33 PM EDT

A3: Always a challenge with the amount of info headed into homes daily - so always assess what methods work & drop what doesn't #k12prchat

riorivera Aug 8 @ 8:33 PM EDT

A4: meet critics head on. Don't shy away from that crucial conversation. #k12prchat

JulieThannum Aug 8 @ 8:33 PM EDT

A4: we assess whether or not it warrants a response and if so, we stick to target messaging with truth & transparency within law #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:33 PM EDT

Ignoring concerns (trolls are different) only makes you seem like you have something to hide. Transparency wins long term. #k12prchat

Cindyjowarner Aug 8 @ 8:32 PM EDT
First, don't ignore them. Fix them if possible! Your brand is destroyed if you don't listen to your audiences. #K12prchat
- BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT
  
  Question 4 #k12prchat

kmbaumgartner Aug 8 @ 8:34 PM EDT

Tell me about it! I have an Excel sheet full of everything we put out last year & I still hear ppl say we don't put anything out #k12prchat

In reply to @BBDaneDell

Carla_Pereira2 Aug 8 @ 8:34 PM EDT

A4. Don't rely on 140. Link to online content that's snack-sized that reps your brand. For @PeelSchools, it's our core values. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

BCPSBrandon Aug 8 @ 8:34 PM EDT

A4: And, unfortunately, it tends to be the same stakeholders, over and over again, who that applies to. #k12prchat

In reply to @Bob_Mosier

whitleelusk Aug 8 @ 8:34 PM EDT

The best thing is when our employees and/or parents defend us. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

WheelerCFB Aug 8 @ 8:34 PM EDT

A3- Number one thing parents want is to be a competent parent especially in the eyes of others. Make them feel that way #k12prchat

JoshuaTSauer Aug 8 @ 8:34 PM EDT

#k12prchat ❤️ Thanks SWA

SouthwestAir Aug 8 @ 8:34 PM EDT

YOU get a response and YOU get a response and YOU get a response! ^LB
In reply to @JoshuaTSauer

kmbaumgartner Aug 8 @ 8:34 PM EDT

Great idea! I'm just starting TBT posts and had two 50+ year alums sing their elem school song - great engagement #k12prchat

In reply to @mjldharris

bsnicol2 Aug 8 @ 8:34 PM EDT

A4. It's good when this happens. People don't reach out on unreliable channels. Caveat/Shift: conversations are now public. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

Bob_Mosier Aug 8 @ 8:34 PM EDT

Honest engagement builds that trust and that pays huge dividends when they rally to your defense. #k12prchat

In reply to @whitleelusk

k_beach Aug 8 @ 8:35 PM EDT

I so relate! Reading Emily's Tweet, thinking wow, what a great, simple twist! Thanks for idea & confirmation I'm not alone! #k12prchat

In reply to @EdTechMack, @EmilyPopek

BBDaneDell - Moderator Aug 8 @ 8:35 PM EDT

And never sacrifice your core values for a short term win. It is not worth it. #k12prchat

Carla_Pereira2 Aug 8 @ 8:34 PM EDT
A4. Don't rely on 140. Link to online content that's snack-sized that reps your brand. For @PeelSchools, it's our core values. #K12PRChat
- BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT
  
  Question 4 #k12prchat

BCPSBrandon Aug 8 @ 8:35 PM EDT

We should start a brand Hall of Fame for those who actually join us in the chat. #K12PRChat

In reply to @JoshuaTSauer

BenRickert Aug 8 @ 8:35 PM EDT

Q3: I think we need to - even occasionally - do what others think is ridiculous. This is part of being first. #k12PRchat

NewsBoss Aug 8 @ 8:35 PM EDT

How do you handle a phone call? You handle it & help person. Should be same through all channels w/out violating student privacy. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

JeremyDBond Aug 8 @ 8:35 PM EDT

Yes, and sometimes parents themselves can be the messengers. And their kids. And all teachers can be, if partnerships are built. #k12prchat

LDahlkemper Aug 8 @ 8:16 PM EDT

A2 ID those folks Ps connect w & tap them as key messengers on social media, school events. Rsrch & start w what Ps want to know. #k12prchat

Cindyjowarner Aug 8 @ 8:36 PM EDT

AGREED! To both - not ignoring legit concerns and also trolls are not worth your time! You can't fix stupid. #k12prchat

In reply to @BBDaneDell

BBDaneDell - Moderator Aug 8 @ 8:36 PM EDT

.@SouthwestAir is killing the social brand game on #k12prchat tonight.

SouthwestAir Aug 8 @ 8:34 PM EDT

YOU get a response and YOU get a response and YOU get a response! ^LB
In reply to @JoshuaTSauer

MrMerrillsClass Aug 8 @ 8:36 PM EDT

My Ss were challenged by another school, we exchanged math strategies! Search #SolutionSwap for more! https://t.co/9AXJQ609l2 #K12prchat

In reply to @NewsBoss

MrMerrillsClass Oct 17 @ 2:04 PM EDT

Here's our answer, explained @MsCole_PES! #SolutionSwap @LPEPanthers @PoincianaCCPS @CCPSEdChannel @collierschools
In reply to @MsCole_PES, @LPEPanthers, @PoincianaCCPS, @CCPSEdChannel, @collierschools

riorivera Aug 8 @ 8:36 PM EDT

Related to nothing. Just feel like we aren't sharing enough GIFs tonight people:) #k12prchat

NewsBoss Aug 8 @ 8:36 PM EDT

Your brand is how you handle concerns. It speaks volumes. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

MelissaJLaramie Aug 8 @ 8:36 PM EDT

A4 if, how and when you respond IS part of your brand... #consistent #concise #onmessage and #timely #k12prchat

In reply to @BBDaneDell

Carla_Pereira2 Aug 8 @ 8:36 PM EDT

A4. Unless your brand is about alienation, don't delete or ignore concerns. Address them. Responsive accts are the best accts. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

thesteveking Aug 8 @ 8:36 PM EDT

The time to repair the roof is when the sun is shining. One of my favorite quotes. Applies perfectly here. #k12prchat

Bob_Mosier Aug 8 @ 8:34 PM EDT

Honest engagement builds that trust and that pays huge dividends when they rally to your defense. #k12prchat
In reply to @whitleelusk

DrWinkelmann Aug 8 @ 8:36 PM EDT

A4: I've said it before... Stop. Collaborate. And listen. #k12prchat

MandeePuleo Aug 8 @ 8:37 PM EDT

A5: I have changed the message I share on specific channels because I know who’s listening & can craft msg appropriately. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

JeremyDBond Aug 8 @ 8:37 PM EDT

Yes! #k12prchat

NewsBoss Aug 8 @ 8:15 PM EDT
For us it is about student success /parent involvement and access. Do that and you answer "why should I care about this?" #K12PRchat
- BBDaneDell - Moderator Aug 8 @ 8:13 PM EDT
  
  Question 2 #k12prchat

bymegansheridan Aug 8 @ 8:37 PM EDT

A4 Turning on messages on our pages was a big concern for staff but it paid off with an extra level of service parents like #K12PRChat

BCPSBrandon Aug 8 @ 8:37 PM EDT

That is a very, good point. And really negative PR can come if a situation is handled even somewhat poorly. People are watching. #K12Prchat

In reply to @bsnicol2

kmagette - Moderator Aug 8 @ 8:37 PM EDT

YES! Educators are truly expert at handling difficult face to face issues, unhappy people. Social is no different. #k12prchat

In reply to @NewsBoss

kmbaumgartner Aug 8 @ 8:38 PM EDT

A5: We have done follow-up stories to provide more info when people have asked to see more or read student pieces from a lesson #k12prchat

rlatham91 Aug 8 @ 8:38 PM EDT

#k12prchat

In reply to @riorivera

kevinsmith_tcnc Aug 8 @ 8:38 PM EDT

A5: When users share, comment, gush... I know it's time to draw from that well again. Maybe a new school, but the emotion is key. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

KaelaaaW Aug 8 @ 8:38 PM EDT

A5: I learned early on that our audience disregards posts that don't include an image or video. FB Analytics saved my life 🙌🏻 #K12PRchat

MelissaJLaramie Aug 8 @ 8:38 PM EDT

Better late than never! Melissa in WA! #wspra #WSPRAProud #k12prchat

thesteveking Aug 8 @ 8:38 PM EDT

A5: Communication is two-way. Understanding what your audience wants helps you direct a content flow. #K12PRChat

BCPSBrandon Aug 8 @ 8:38 PM EDT

OOPS! Or as we would say in Baltimore, "sorry, hon!" #k12prchat

In reply to @riorivera

billcameron Aug 8 @ 8:38 PM EDT

Q4: Discuss an appropriate reponse with district leadership, and respond. Most PR is listening. #k12prchat

NewsBoss Aug 8 @ 8:38 PM EDT

Which is why we should trust teachers on social media! #embracesocial #k12prchat

In reply to @kmagette

kmbaumgartner Aug 8 @ 8:39 PM EDT

A5: One of our K classes wrote abt why they wld make a good President & ppl wanted to be able to read each one so we did 2nd post #k12prchat

BenRickert Aug 8 @ 8:39 PM EDT

This. Our students are our focus of all our effort. #k12prchat

MandeePuleo Aug 8 @ 8:21 PM EDT

A3: Personalize it & make students the stars of the story. Their voice/face changes everything. #k12PRchat

thesteveking Aug 8 @ 8:39 PM EDT

A5: Facebook just doesn’t decide to feature more video. It responds to audience reaction. We need to be doing the same. #K12PRChat

WheelerCFB Aug 8 @ 8:39 PM EDT

We create content to solve a problem. We listen to the concerns and help resolve them. People want their life to be easier #k12prchat

JustinElbertPR Aug 8 @ 8:39 PM EDT

A4: Let them know you hear them. (Super important!) Then get their complaint to a back channel ASAP. We use @K12Insight for that. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

mreese2 Aug 8 @ 8:39 PM EDT

A5 SM analytics showed so much more views of photos/video that I am searching for a multimedia intern vs. a writing intern #k12prchat

riorivera Aug 8 @ 8:39 PM EDT

Yes! Isn't that amazing about social media!? By creating a strong brand, people will voluntarily defend your honor #K12PRChat

In reply to @whitleelusk

NewsBoss Aug 8 @ 8:39 PM EDT

If they share, they CARE❤️ do more of that! #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:39 PM EDT

When you listen to ur audience, you adjust ur content to be a part of their world, stuff they care about, not stuff u care about #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

ericajchandler Aug 8 @ 8:40 PM EDT

A5: It’s helped me become better #schoolpr pro - focused energies on what matters. Guessing what audience wants is fool's game. #k12prchat

kmagette - Moderator Aug 8 @ 8:40 PM EDT

A5. Simple answer is pay attn to what engages drives, and strive to do it more. If it isn't working, find what works & do that. #k12prchat

benfisher99 Aug 8 @ 8:40 PM EDT

A5: I'm just now getting serious about this, thanks to #k12prchat and the @TrinetteMarquis session at #nspra2017

Carla_Pereira2 Aug 8 @ 8:40 PM EDT

A5. They've told us we need to consult and seek their voice more often. Coming right up...with a SM assist! #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

JessStilger Aug 8 @ 8:40 PM EDT

A5: Watching data - what does well (videos, AM posts) has changed our strategy. We'll hold stories until audience is listening. #k12prchat

whitleelusk Aug 8 @ 8:40 PM EDT

Relevant and engaging content help your brand soar. Must listen to audience to keep them coming back for more. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

BCPSBrandon Aug 8 @ 8:40 PM EDT

And think of how many more platforms that intern could help you with. #k12prchat

In reply to @mreese2

kmbaumgartner Aug 8 @ 8:40 PM EDT

I'm putting up a dry erase board in my office just for this reason - tracking engagement. It'll be in my face every day #k12prchat

In reply to @BCPSBrandon

bymegansheridan Aug 8 @ 8:40 PM EDT

A5 We found parents wanted more helpful content (FB events, PTO info) on our pages #K12PRChat

MrMerrillsClass Aug 8 @ 8:40 PM EDT

I try to do this once a week! #OurDayInAMinute 👈🏻 Search for more! https://t.co/4bvvDvFgWT #K12prchat

In reply to @NewsBoss

MrMerrillsClass Apr 18 @ 3:17 PM EDT

Making the most out of our day! Check out #OurDayInAMinute! @collierschools @LPEPanthers #LPEIsThePlaceToBe

kevinsmith_tcnc Aug 8 @ 8:40 PM EDT

Getting bldg. admins/Ts to cross over & bring their skills to social is my #1 strategic goal for 2017-18. All tips welcome! #k12prchat

In reply to @kmagette, @NewsBoss

jonbartelt Aug 8 @ 8:41 PM EDT

A5: You have to give the people what they want (most of the time) #k12prchat GIF is for @riorivera

MelissaJLaramie Aug 8 @ 8:41 PM EDT

A5 feedback and analytics show some platforms have multiple audiences, some don't...content has to be adjusted & relevant #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:41 PM EDT

You know who else trusts teachers on social media? Parents, Students, the community. They are believable. #k12prchat

NewsBoss Aug 8 @ 8:38 PM EDT

Which is why we should trust teachers on social media! #embracesocial #k12prchat
In reply to @kmagette

BenRickert Aug 8 @ 8:41 PM EDT

Q4: Facebook has been more helpful for answering q's and addressing deeper issues than Twitter. Partly due to audience & platform #k12prchat

Cindyjowarner Aug 8 @ 8:41 PM EDT

A5: Our audiences will let us know what they like by their level of engagement. Pay attention to the analytics! #k12PRchat

JulieThannum Aug 8 @ 8:41 PM EDT

Yes! Better yet, raise the roof by embracing authentic engagement that builds strong lasting relationships with stakeholders #k12PRchat

In reply to @thesteveking

BCPSBrandon Aug 8 @ 8:41 PM EDT

I keep equity in mind when we promote. Want all parts of our huge county represented. @BaltCoPS has 170+ schools/programs. #K12prchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

kmbaumgartner Aug 8 @ 8:41 PM EDT

Great idea - I didn't think of doing it that way! #k12prchat

In reply to @EmilyPopek

kevinsmith_tcnc Aug 8 @ 8:41 PM EDT

And specifically: skills at listening to parents & making them feel heard... on #social #k12prchat

In reply to @kmagette, @NewsBoss

kmagette - Moderator Aug 8 @ 8:41 PM EDT

My go-to -- if we trust teachers chatting w parents in the bleachers at basketball games, social is a no-brainer. #k12prchat

In reply to @thesteveking, @NewsBoss

JustinElbertPR Aug 8 @ 8:42 PM EDT

A5: We listened & we aren’t doing the same things we did 3 years ago. Our audience never stops innovating. We can’t either. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

mjldharris Aug 8 @ 8:42 PM EDT

A5: We like to focus on what our kids are doing for the community - survey says that the soft skills are what counts! #k12prchat

EdTechMack Aug 8 @ 8:42 PM EDT

True! FB messages are new phone calls. So many messages, & wow -- we'd never make those lasting connections w/ a phone call! #K12PRChat

In reply to @kmbaumgartner

kevinsmith_tcnc Aug 8 @ 8:42 PM EDT

Is anything 26 pages long still an outline? 🤣 But you're on! #k12prchat

In reply to @NewsBoss, @kmagette

kmbaumgartner Aug 8 @ 8:42 PM EDT

I saw a great video and can't remember who did it with a 1st grader explaining K to incoming students - so cute! #k12prchat

In reply to @HowellGould

JustinElbertPR Aug 8 @ 8:42 PM EDT

#k12PRchat

In reply to @riorivera

whitleelusk Aug 8 @ 8:42 PM EDT

And when others witness that support and trust, they are more inclined to feel the same and defend us in the future. #k12prchat

In reply to @riorivera

bsnicol2 Aug 8 @ 8:43 PM EDT

A5. Justifies our continued investment in working with local media. Mutually beneficial relationship, esp. for a one-person shop. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

jacksheard Aug 8 @ 8:43 PM EDT

A5: We created our strategic plan and high school vision based largely on listening to our audience. Plenty to learn from that. #k12prchat

thesteveking Aug 8 @ 8:43 PM EDT

A5: Listening also shows you care. We’re in the business of customer service. We should always seek first to understand. #K12PRChat

kmagette - Moderator Aug 8 @ 8:43 PM EDT

Listen to @NewsBoss and does what he tells you. (Luckily he's a nice guy.) #k12PRchat

In reply to @kevinsmith_tcnc, @NewsBoss, @NewsBoss

WheelerCFB Aug 8 @ 8:43 PM EDT

We see much more engagement on Facebook than Twitter. CTA's are also more successful in Facebook #k12prchat

WillCounty92 Aug 8 @ 8:43 PM EDT

While Twitter is great for professional learning, our community responds to Facebook. #k12prchat

BenRickert Aug 8 @ 8:41 PM EDT

Q4: Facebook has been more helpful for answering q's and addressing deeper issues than Twitter. Partly due to audience & platform #k12prchat

BCPSBrandon Aug 8 @ 8:43 PM EDT

If you have 2 or 3 good ones, promote them. @FCPSMaryland does a Tweet of the Week video feature. #k12prchat https://t.co/okldULrOuc

kevinsmith_tcnc Aug 8 @ 8:40 PM EDT

Getting bldg. admins/Ts to cross over & bring their skills to social is my #1 strategic goal for 2017-18. All tips welcome! #k12prchat
In reply to @kmagette, @NewsBoss

BBDaneDell - Moderator Aug 8 @ 8:43 PM EDT

Messages don't monopolize my time like a phone call does. I can do #k12prchat and still text someone else.

In reply to @EdTechMack, @kmbaumgartner

JustinElbertPR Aug 8 @ 8:43 PM EDT

Data is the key! You’ve got to go over the data to know what works and what doesn’t. #k12PRchat

In reply to @JessStilger

BCPSBrandon Aug 8 @ 8:44 PM EDT

I saw the same one and it was awesome. Somebody take credit. #k12prchat

kmbaumgartner Aug 8 @ 8:42 PM EDT

I saw a great video and can't remember who did it with a 1st grader explaining K to incoming students - so cute! #k12prchat
In reply to @HowellGould

kmbaumgartner Aug 8 @ 8:44 PM EDT

I'm still struggling with infographics. Need to get better at them but haven't mastered any of the programs yet #k12prchat

In reply to @DrWinkelmann

MelissaJLaramie Aug 8 @ 8:44 PM EDT

We are having a similar conversation now in #k12prchat .... this is why I ❤️ twitter! #wspra

cjkorder Aug 8 @ 8:41 PM EDT

Q6 - How do you build trust and respect with your learners ? #5thchat #edtech #tlap #education

Bob_Mosier Aug 8 @ 8:44 PM EDT

Had great convo with my new friends in @PoudreSchools last week about Instagram and Snapchat for messaging. Lots o possibilities. #k12prchat

In reply to @WheelerCFB, @PoudreSchools

kevinsmith_tcnc Aug 8 @ 8:44 PM EDT

Easier to see the whole conversation in context. And a more diverse user pool. FB = 4 * Twitter for us... #k12prchat

In reply to @WillCounty92

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

BCPSBrandon Aug 8 @ 8:45 PM EDT

The key is getting the community to follow them. It is a real struggle. Anybody have tips? #k12prchat

NewsBoss Aug 8 @ 8:38 PM EDT

Which is why we should trust teachers on social media! #embracesocial #k12prchat
In reply to @kmagette

billcameron Aug 8 @ 8:45 PM EDT

Q4: Acknowledge the concern and discuss the appropriate response with district leadership, and then follow through/loop back #k12prchat

Bob_Mosier Aug 8 @ 8:45 PM EDT

Seems to me even if teachers do the messaging on your school page you've got a better chance at mass appeal. #k12prchat

In reply to @BCPSBrandon

kevinsmith_tcnc Aug 8 @ 8:45 PM EDT

I like the sound of that! It's becoming how we do "Good News" at board meetings, and now at school-level staff meetings! #win #k12prchat

In reply to @BCPSBrandon, @FCPSMaryland

kmbaumgartner Aug 8 @ 8:46 PM EDT

A6: Last year I asked parents to share bus stop picture with me for our 1st day video. Had a gr8 mix of family & classroom shots #k12prchat

JoshuaTSauer Aug 8 @ 8:46 PM EDT

Monitor #s using a platform management tool. Also: see how much traffic is driven to your website via social. Google Analytics. #k12prchat

kmbaumgartner Aug 8 @ 8:46 PM EDT

Also why we still do a printed newsletter 5x a year. We have older community members who are very supportive but don't do social #k12prchat

In reply to @BCPSBrandon, @christy_mcgee

LDahlkemper Aug 8 @ 8:46 PM EDT

A5 @JeffcoSchoolsCo new supe @COJasonGlass is doing extensive lstng & reporting bk to cmty abt what he's hearing/learning. #k12prchat

WheelerCFB Aug 8 @ 8:46 PM EDT

A5- I look at Analytics all day and create a comprehensive report every month to show our successes & what we need to change #k12prchat

NewsBoss Aug 8 @ 8:46 PM EDT

I don't want to give away too much, but u night here a lot more about it on a #k12PRchat very soon

In reply to @mreese2, @kevinsmith_tcnc, @kmagette

AnnetteEyman Aug 8 @ 8:46 PM EDT

A3 we trying more video from classrooms not weekly classroom newsletter #emotionalappeal #k12prchat

JulieThannum Aug 8 @ 8:46 PM EDT

Dane during #k12prchat

In reply to @BBDaneDell, @EdTechMack, @kmbaumgartner

bymegansheridan Aug 8 @ 8:46 PM EDT

Piktochart & canva are pretty foolproof for this. #K12PRChat

In reply to @kmbaumgartner, @DrWinkelmann

smithsteph Aug 8 @ 8:46 PM EDT

Love infographics. I need to use them more. #k12prchat

In reply to @DrWinkelmann

kevinsmith_tcnc Aug 8 @ 8:46 PM EDT

I'm gold... I mean SOLD! 🏅 #k12prchat

In reply to @NewsBoss, @kmagette

BBDaneDell - Moderator Aug 8 @ 8:46 PM EDT

How do you want to spend your 30 minutes? #K12prchat

Bob_Mosier Aug 8 @ 8:46 PM EDT

Last year we had parents post pix. Strung them together in 3 15-minute vids, and parents complaining their kids didn't make cut. #k12prchat

In reply to @kmbaumgartner

kmagette - Moderator Aug 8 @ 8:47 PM EDT

A6 Yesssss! We crowd source prom and grad pics, BTS, homecoming parade, tourneys & meets. Parents are great content partners! #k12PRchat

JustinElbertPR Aug 8 @ 8:47 PM EDT

Twitter lists! Make them and promote them. Like this one. #k12PRchat #schoolpr https://t.co/SrTbreyznz

In reply to @BCPSBrandon

KaelaaaW Aug 8 @ 8:47 PM EDT

A6: During recent bond campaign, we used our FB to share quick stats and FAQs. Shareable posts helped spread the word (& we won)! #K12PRchat

MelissaJLaramie Aug 8 @ 8:47 PM EDT

A6 My greatest accomplishment at @PSESD has been mobilizing our largest audience into content creators through @corelaboratewa #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

JessStilger Aug 8 @ 8:47 PM EDT

A6: We asked: What are your #BerkleyDifference moments? Using answers for calendar content, future social posts. Loving results! #k12prchat

jonbartelt Aug 8 @ 8:47 PM EDT

A6: To generate interest in community forums (live events), I pushed notifications into followers info streams (& it worked) #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:47 PM EDT

Pretty much. This is how it works sometimes. Aren't we all multi-taksing? #k12prchat

JulieThannum Aug 8 @ 8:46 PM EDT

Dane during #k12prchat
In reply to @BBDaneDell, @EdTechMack, @kmbaumgartner

Carla_Pereira2 Aug 8 @ 8:47 PM EDT

A6. Our staff are brand ambassadors. This tweet was our most shared post on Facebook. Love. Love. Love. #K12PRChat

JeremyDBond Aug 8 @ 8:47 PM EDT

Great goals. Every classroom deserves the attention. #k12prchat

In reply to @kevinsmith_tcnc

HowellGould Aug 8 @ 8:47 PM EDT

A6: Ask parents and students to send in pics from major events then create photo galleries to share with all. #k12prchat

DonaldBPorter Aug 8 @ 8:47 PM EDT

Real hard to go wrong celebrating the kids!!! #k12prchat

In reply to @BenRickert

mreese2 Aug 8 @ 8:48 PM EDT

A6 Does retweeting from all our HS sports teams count? #k12prchat

Cindyjowarner Aug 8 @ 8:48 PM EDT

One day social media events like the one we did today for BTS. It creates content overload, but it is awesome! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

WillCounty92 Aug 8 @ 8:48 PM EDT

A6. The four B's. B present. B concerned about learners as individuals. B invested in their success. B human. #k12prchat

BCPSBrandon Aug 8 @ 8:48 PM EDT

A6: Post content community wants! Construction updates! Got 4,000+ views on this gallery. #k12prchat https://t.co/IIMrDXifao #k12prchat

DanSeeley Aug 8 @ 8:48 PM EDT

Can you share example, tools, processes about your analytics? #K12PRChat

In reply to @WheelerCFB

thesteveking Aug 8 @ 8:48 PM EDT

A6: Ah Crowdsourcing. It’s all around us. Uber is world’s largest taxi company, yet it owns no taxis. Billion-dollar company. #K12PRChat.

elliotsmama Aug 8 @ 8:48 PM EDT

#K12PRChat We give them a window into school life. Our community ❤️s staff recognition & insight into behind-the-scenes action @ school.

BBDaneDell - Moderator Aug 8 @ 8:37 PM EDT

Question 5 #k12prchat

MelissaJLaramie Aug 8 @ 8:49 PM EDT

Transparency and teacher-led twitter chats, let people into the teacher's classrooms through social media its impactful! #k12prchat

In reply to @BCPSBrandon

BBDaneDell - Moderator Aug 8 @ 8:49 PM EDT

Your staff has to be your focus at first for social media. Get them talking about you, following you. THEY ARE YOU. #k12prchat

Carla_Pereira2 Aug 8 @ 8:47 PM EDT

A6. Our staff are brand ambassadors. This tweet was our most shared post on Facebook. Love. Love. Love. #K12PRChat

AnnetteEyman Aug 8 @ 8:49 PM EDT

@southwestAir my role model for social branding #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:36 PM EDT
.@SouthwestAir is killing the social brand game on #k12prchat tonight.
- SouthwestAir Aug 8 @ 8:34 PM EDT
  
  YOU get a response and YOU get a response and YOU get a response! ^LB
  In reply to @JoshuaTSauer

WheelerCFB Aug 8 @ 8:49 PM EDT

We have those platforms, but when you look at the analytics, FB still drives the most traffic to our site. #K12PRChat

Bob_Mosier Aug 8 @ 8:44 PM EDT

Had great convo with my new friends in @PoudreSchools last week about Instagram and Snapchat for messaging. Lots o possibilities. #k12prchat
In reply to @WheelerCFB, @PoudreSchools

billcameron Aug 8 @ 8:49 PM EDT

Q5: Every solution to a problem, concern or new initiative begins with listening - it is the most critical skill to master #k12prchat

kevinsmith_tcnc Aug 8 @ 8:49 PM EDT

A6: Aside from #TCSsnow... https://t.co/ZXKcrL2laz we haven't yet. And I am all ears on this one. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

Cindyjowarner Aug 8 @ 8:49 PM EDT

I mean, really?? How could anyone resist some adorable kindergarteners?! #k12PRchat

JoshuaTSauer Aug 8 @ 8:49 PM EDT

I checked the clock two minutes ago and it was 7 p.m... Now it's 7:50. That shit went quick, y'all. #K12PRChat

kmbaumgartner Aug 8 @ 8:49 PM EDT

I think I'm adding this to my metrics goals for this year 🤔 #k12prchat

In reply to @kevinsmith_tcnc

KaelaaaW Aug 8 @ 8:49 PM EDT

Crowdsourcing is so hard for us. Tried several times, but no one takes the bait. Any tips? #K12PRChat

BCPSBrandon Aug 8 @ 8:49 PM EDT

I try to retweet our teachers and admins all the time via @BaltCoPS, hoping our reach will help them. #k12prchat

In reply to @kevinsmith_tcnc, @BaltCoPS

Bob_Mosier Aug 8 @ 8:49 PM EDT

As @kmagette said at an NSPRA session a few years ago, vids are parents' window into their child's day. Priceless. #k12prchat

In reply to @elliotsmama, @kmagette

JessStilger Aug 8 @ 8:49 PM EDT

A6: Also, 1st Day photos - using a # allowed us to pull down pics & make a quick video before 1st day was out. #k12prchat

thesteveking Aug 8 @ 8:50 PM EDT

A6: The best engagement is content that unifies. Create opportunities for your audience to share in and contribute to. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:50 PM EDT

People are always talking and sharing what they do. Just ask them to do it at your events and they will. They cannot resist. #k12prchat

thesteveking Aug 8 @ 8:48 PM EDT

A6: Ah Crowdsourcing. It’s all around us. Uber is world’s largest taxi company, yet it owns no taxis. Billion-dollar company. #K12PRChat.

MtsidePrincipal Aug 8 @ 8:50 PM EDT

I feel like I missed the boat getting involved in this conversation. #k12PRchat

In reply to @christy_mcgee

MelissaJLaramie Aug 8 @ 8:50 PM EDT

We are also starting this with staff to work on #internalcomms and increase employee engagement! #K12prchat

In reply to @HowellGould

jonbartelt Aug 8 @ 8:50 PM EDT

I think we have a bingo here #k12prchat

thesteveking Aug 8 @ 8:50 PM EDT

A6: The best engagement is content that unifies. Create opportunities for your audience to share in and contribute to. #K12PRChat

BCPSBrandon Aug 8 @ 8:51 PM EDT

That's a great idea. Will try a chat with teachers this year. Have led budget chats before. Always very tough to get responses. #k12prchat

In reply to @MelissaJLaramie

mjldharris Aug 8 @ 8:51 PM EDT

A6: Everyone loves a photo booth! We do them with our hashtag backdrop, post them, and use them for the yearbook! #k12prchat

whitleelusk Aug 8 @ 8:51 PM EDT

#JEFCOEDBacktoSchool where we ask that parents and employees post photos. #JEFCOEDPD is a big one too. #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:51 PM EDT

I think emotions unify us more than anything. We all bond when we go through emotions together. #k12prchat

thesteveking Aug 8 @ 8:50 PM EDT

A6: The best engagement is content that unifies. Create opportunities for your audience to share in and contribute to. #K12PRChat

kmbaumgartner Aug 8 @ 8:51 PM EDT

Yay! Glad you're here! #k12prchat

In reply to @thamilton34, @BBDaneDell

thesteveking Aug 8 @ 8:51 PM EDT

A6: Look for the events that bring people together and leverage those. That’s exactly what this Twitter chat does! #K12PRChat

JustinElbertPR Aug 8 @ 8:52 PM EDT

A6: ALMOST FORGOT! We had our new teachers use the #ichoseklein hashtag to share why they came to work in @KleinISD. ✅ it out 👆. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

EdTechMack Aug 8 @ 8:52 PM EDT

...and sometimes "saying nothing" is the best choice. Think I learned that from #K12PRChat, too! A difficult task on social.

In reply to @kmagette, @KaelaaaW

MelissaJLaramie Aug 8 @ 8:52 PM EDT

It may take time, but it can catch on check #WEareHighline and #wateachlead for inspiration! #k12prchat

In reply to @BCPSBrandon

ericajchandler Aug 8 @ 8:52 PM EDT

A6: Yup, it's almost time to get #BackToAffton & we're asking our Ss & Ts for their #afftonstrong goal this year #k12prchat

BCPSBrandon Aug 8 @ 8:52 PM EDT

I must say. This is my first full #k12prchat and it is as good as advertised at #NSPRA2017.

MandeePuleo Aug 8 @ 8:53 PM EDT

A7: Ummm… please tell me because I am not having a lot of success… #k12PRchat

NewsBoss Aug 8 @ 8:53 PM EDT

Crowdsourced it to the experts in the classroom, come behind that with key district info/support of schools' needs. 👆reach. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

jacksheard Aug 8 @ 8:53 PM EDT

Alright, #k12prchat pals. I'm going to fold laundry and make my wife cookies. I'm out of here. Thanks for the great convo.

WillCounty92 Aug 8 @ 8:53 PM EDT

A6. I have narrowed my lens literally and metaphorically in recent years. Focus on the individual in delivering content. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

WheelerCFB Aug 8 @ 8:53 PM EDT

Google analytics is my best friend along with FB/Instagram insights & twitter analytics.I could share breakdown of what I gather #K12PRChat

DanSeeley Aug 8 @ 8:48 PM EDT

Can you share example, tools, processes about your analytics? #K12PRChat
In reply to @WheelerCFB

JeremyDBond Aug 8 @ 8:53 PM EDT

As a follow-up to this, have you found ways to prevent your schools' online forums to be taken over by complaints? #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT

Question 4 #k12prchat

MrMerrillsClass Aug 8 @ 8:53 PM EDT

We even connected with a NASA astronaut! #k12prchat https://t.co/4tNLhiY2IA

In reply to @NewsBoss

MrMerrillsClass Jan 7 @ 8:34 AM EST

Thanks for shedding some light @Astro_Wheels! @LPEPanthers @collierschools @Champs4Learning #AskNASA

kmagette - Moderator Aug 8 @ 8:53 PM EDT

YES! And just this wknd, learned when saying nothing would've been worse. It's a balancing act -- so grateful for smart #k12PRchat friends

In reply to @EdTechMack, @KaelaaaW

ericajchandler Aug 8 @ 8:53 PM EDT

A7: You have to show them value. What gets measured gets done - & doesn’t hurt when relationships are formed/deepened over social #k12prchat

bsnicol2 Aug 8 @ 8:53 PM EDT

A6. Our principals and teachers lead the way. The best content is theirs: shared in real-time from our classrooms and schools. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

Cindyjowarner Aug 8 @ 8:53 PM EDT

Yes!! Or grab a chalkboard or cardboard photo frame! #k12prchat

In reply to @mjldharris

kmbaumgartner Aug 8 @ 8:53 PM EDT

Our graduation album got engagement for weeks #k12prchat

In reply to @BCPSBrandon, @FCPSMaryland

AnnetteEyman Aug 8 @ 8:53 PM EDT

A6 Talk about what they care about Know what they care about #research #k12prchat

kmbaumgartner Aug 8 @ 8:54 PM EDT

A7: Thankfully our supe loves sharing what he's up to on Twitter & hearing from the teachers and community so he gets it #k12prchat

WheelerCFB Aug 8 @ 8:54 PM EDT

I could send you a list if you DM me your contact #K12PRChat

DanSeeley Aug 8 @ 8:48 PM EDT

Can you share example, tools, processes about your analytics? #K12PRChat
In reply to @WheelerCFB

Bob_Mosier Aug 8 @ 8:54 PM EDT

A7. We are VERY fortunate because our Supt., @GeorgeArlotto, totally gets it, as does our senior leadership. #k12prchat

BCPSBrandon Aug 8 @ 8:54 PM EDT

Always a winner on first day of school. Or, really, any day. Key is making sure parents are OK with sharing photos on social. #k12prchat

Cindyjowarner Aug 8 @ 8:49 PM EDT

I mean, really?? How could anyone resist some adorable kindergarteners?! #k12PRchat

kevinsmith_tcnc Aug 8 @ 8:54 PM EDT

A7: Deliver measurable and intelligible results, and come back consistently with the same. That is all. #k12prchat

In reply to @BBDaneDell

KaelaaaW Aug 8 @ 8:54 PM EDT

A7: Get them involved! Having leadership on social and seeing the engagement levels first hand is priceless. #K12PRchat

jonbartelt Aug 8 @ 8:54 PM EDT

A7: When u are leadership, you model it to the rest of your staff as best as you can (be unafraid of mistakes, you can learn too) #k12prchat

thesteveking Aug 8 @ 8:54 PM EDT

A7: I like to flip it around on admins. They’re more “normal” when it comes to their use of social/mobile than they may think #K12PRChat

bymegansheridan Aug 8 @ 8:54 PM EDT

Sometimes you have to appeal to people's inner narcissist. Give the opportunity to showcase their own awesome. #K12PRChat

In reply to @KaelaaaW

DrWinkelmann Aug 8 @ 8:54 PM EDT

A7: Personalized DM from District Communications Specialist @EdTechMack. 😀 #k12prchat

kmbaumgartner Aug 8 @ 8:54 PM EDT

We've gotten great responses when people can read student work on social - people love to see it first-hand #k12prchat

In reply to @whitleelusk

kmagette - Moderator Aug 8 @ 8:55 PM EDT

A7 Show them the data. Be quick to share anecdotal successes/challenges. But also share metrics and insights. Social works! #k12PRchat

kmbaumgartner Aug 8 @ 8:55 PM EDT

A7: In the past I've gotten buy-in for social engagement by showing the power of being able to reach the audience where they are #k12prchat

whitleelusk Aug 8 @ 8:55 PM EDT

We are buying a dedicated Twitter TV to display live tweets as they happen during district events. #K12prchat

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

EdTechMack Aug 8 @ 8:55 PM EDT

It also doesn't add anything to their "plates"...it replaces. No newsletters: story shared daily & w/ > student input. #WinWin #K12PRChat

In reply to @NewsBoss

kmagette - Moderator Aug 8 @ 8:55 PM EDT

Mistakes are the BEST chance to shine and help others see that social is valuable! #k12PRchat

In reply to @jonbartelt

MrMerrillsClass Aug 8 @ 8:55 PM EDT

We've had a visit from local meteorologist (and all around SUPERB dude) @RobDunsTV! #k12prchat https://t.co/bWQtsCo44i

In reply to @NewsBoss, @RobDunsTV

MrMerrillsClass Feb 11 @ 6:24 PM EST

Did you catch us on @NBC2 a few min ago? Thank you again @RobDunsTV! @collierschools @LPEPanthers @Champs4Learning #LPEIsThePlaceToBe

WheelerCFB Aug 8 @ 8:55 PM EDT

A6- combine your customer service on social with your content. Create content around those questions and concerns #k12prchat

NewsBoss Aug 8 @ 8:55 PM EDT

24/7 campaign to prove value- share stats with the numbers people, share the feels with the feelers- live it everyday #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

thesteveking Aug 8 @ 8:55 PM EDT

A7: If they inherently care about good communication, they need to recognize where their audience is and how they view content #K12PRChat

JeremyDBond Aug 8 @ 8:55 PM EDT

So maybe a better question is how schools reach out to the ones they don't hear from. They represent more than the complainers. #k12prchat

In reply to @BCPSBrandon, @Bob_Mosier

JeremyDBond Aug 8 @ 8:55 PM EDT

Why relationships are critical. #k12prchat

whitleelusk Aug 8 @ 8:34 PM EDT
The best thing is when our employees and/or parents defend us. #k12prchat
- BBDaneDell - Moderator Aug 8 @ 8:29 PM EDT
  
  Question 4 #k12prchat

mreese2 Aug 8 @ 8:56 PM EDT

A6 how do you use the crowdsourcing? I've received a half dozen this week but haven't had time get the content out! #k12prchat

BCPSBrandon Aug 8 @ 8:56 PM EDT

Check out #BCPSBlue. We have staff wear blue for #TeamBCPS Day. We trend on Twitter regionally. #k12prchat https://t.co/HEdt6vgaxh

In reply to @Cindyjowarner, @mjldharris

JulieThannum Aug 8 @ 8:56 PM EDT

Its something powerful and meaningful that began organically, invites anyone to participate and connects us over time & distance #k12prchat

In reply to @thesteveking

bsnicol2 Aug 8 @ 8:56 PM EDT

A7. Grateful that our leaders need no convincing. Principals model the way, demonstrating the value of social media engagement. #k12PRchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

WillCounty92 Aug 8 @ 8:56 PM EDT

A7. As an old dog who has learned a few new tricks, most smart admins understand you have to find your community where they live #k12prchat

thesteveking Aug 8 @ 8:56 PM EDT

A7: Building trust and transparency is paramount in education. The medium may change, but the purpose doesn’t. #K12PRChat

elliotsmama Aug 8 @ 8:56 PM EDT

#K12PRchat We had a community reading campaign & had huge #s of pics sent in of kids reading. Simple & powerful. Ppl like to see themselves!

BBDaneDell - Moderator Aug 8 @ 8:45 PM EDT

Question 6 #k12prchat

kmbaumgartner Aug 8 @ 8:56 PM EDT

Thanks for the reminder - meant to make sure I was. Reading their book on branding right now - great stuff! #k12prchat

In reply to @CJCain7, @LDahlkemper, @Joesanfelippofc, @TonySinanis

BBDaneDell - Moderator Aug 8 @ 8:56 PM EDT

The data matters, but the anecdotes are what get them excited. Data is logical stories are emotional. You need both. #k12prchat

kmagette - Moderator Aug 8 @ 8:55 PM EDT

A7 Show them the data. Be quick to share anecdotal successes/challenges. But also share metrics and insights. Social works! #k12PRchat

JessStilger Aug 8 @ 8:56 PM EDT

A7: By examples. Show how an engagement moment worked. #K12PRChat

JeremyDBond Aug 8 @ 8:56 PM EDT

Nice! All families have strengths, so it shouldn't be hard. #k12prchat

WheelerCFB Aug 8 @ 8:34 PM EDT

A3- Number one thing parents want is to be a competent parent especially in the eyes of others. Make them feel that way #k12prchat

MrMerrillsClass Aug 8 @ 8:57 PM EDT

Johnny Casagrande (Bering Sea Gold, Deadliest Catch cinematographer) even stopped by for a bit! https://t.co/7pFjSTrYMv #k12prchat

In reply to @NewsBoss

MrMerrillsClass Feb 14 @ 2:55 PM EST

V-Day surprise! Johnny Casagrande (Bering Sea Gold, Deadliest Catch cinematographer) shows us some adventures! @collierschools @LPEPanthers

AnnetteEyman Aug 8 @ 8:57 PM EDT

Great idea! I want to learn more #bondissue #k12prchat

In reply to @KaelaaaW

Carla_Pereira2 Aug 8 @ 8:57 PM EDT

A7. Model and demonstrate effectiveness. Share other districts' best practices & examples. Best deescalation tool if used well. #K12PRChat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

BCPSBrandon Aug 8 @ 8:57 PM EDT

That happens after every inclement weather closure in every county. And it's always welcome!!! #k12prchat

In reply to @JeremyDBond

MelissaJLaramie Aug 8 @ 8:57 PM EDT

A7 get 1 key leader to fall in ❤️ w:a platform, see the value & let them model engagement Check out @SuptEnfield EXCELLENT model! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

JulieThannum Aug 8 @ 8:57 PM EDT

A7: Practice what you preach; lead by example; Be patient and encouraging! If you build it, they will come! #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

jonbartelt Aug 8 @ 8:57 PM EDT

Nothing wrong in being human. #K12prchat

In reply to @kmagette

kmbaumgartner Aug 8 @ 8:57 PM EDT

We're just starting to use albums and graduation/MS moving up were the only ones so far with a ton of pics but that's a good tip! #k12prchat

In reply to @bymegansheridan, @BCPSBrandon, @FCPSMaryland

Cindyjowarner Aug 8 @ 8:57 PM EDT

A7: #k12prchat

Cindyjowarner Aug 8 @ 8:56 PM EDT
Show them the numbers! When they see the reach they can't argue!
- BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT
  
  Question 7 #k12prchat

whitleelusk Aug 8 @ 8:58 PM EDT

Consistently deliver reports to our Super. After every KC PD, meet w/ Super & share our ideas so that he can support us. #K12PRchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

WheelerCFB Aug 8 @ 8:58 PM EDT

A7- I turn in a detailed analytics report each month to the Big Dogs. Show success. Successful CTA's are better than going viral #K12PRChat

bymegansheridan Aug 8 @ 8:58 PM EDT

A7 early on we showed leaders engagement with big brands (ex: packers retweet) to get them excited about engaging #K12PRChat

JeremyDBond Aug 8 @ 8:58 PM EDT

pagers? #k12prchat

In reply to @bymegansheridan

kent_pal2 Aug 8 @ 8:58 PM EDT

Let's chat with the theme of #k12prchat Chat channel　[free] https://t.co/IYUfGjKL77

BBDaneDell - Moderator Aug 8 @ 8:58 PM EDT

The medium will change, the purpose wont. Love that. Each medium is just a tool for the purpose. #k12prchat

thesteveking Aug 8 @ 8:56 PM EDT

A7: Building trust and transparency is paramount in education. The medium may change, but the purpose doesn’t. #K12PRChat

BCPSBrandon Aug 8 @ 8:58 PM EDT

A7: School leaders are data driven. If you hand them a report of easily obtained analytics data, it shows exactly what's working. #k12prchat

BBDaneDell - Moderator Aug 8 @ 8:53 PM EDT

Question 7 #k12prchat

thesteveking Aug 8 @ 8:59 PM EDT

Let them share it out on their personal accounts. Look for opps to RT, Like, Share, Comment on - whatever. It's a community! #k12prchat

In reply to @mreese2

BBDaneDell - Moderator Aug 8 @ 8:59 PM EDT

Social media adoption in K12 districts and schools was really delayed. Mostly because of fear. Fear has to be overcome. #K12prchat

BCPSBrandon Aug 8 @ 8:59 PM EDT

Just started this practice in my current county. My previous superintendent loved the reports! They want to see data! #k12prchat

In reply to @WheelerCFB