#K12PRchat Archive

Tuesday September 5, 2017
8:00 PM EDT
  • BBDaneDell - Moderator Sep 5 @ 8:00 PM EDT
    Welcome to #k12prchat, let us know you are here, invite a friend to join and answer our #gettoknowyou question 0.
  • participatechat Sep 5 @ 8:00 PM EDT
    Participate in the upcoming #K12PRchat by sharing resources and collaborating at https://t.co/zmJjr1w5iu
  • kmbaumgartner Sep 5 @ 8:01 PM EDT
    Are you here @BozakAxel @thamilton34 @tomdelapp?? #K12prchat
  • kmbaumgartner Sep 5 @ 8:01 PM EDT
    A0: Krystyna from NY. Is it bad that I can't think of a time the school busted me? #k12prchat
  • BbSteveo Sep 5 @ 8:01 PM EDT
    A0: That one time I was failing pre-algebra because I didn't do my homework. Spent all of Christmas break doing math. #k12prchat
  • Nikonboy1 Sep 5 @ 8:01 PM EDT
    A0 I may have taken a rap for selling stolen cars. It was 3rd grade and they were Hot Wheels. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:01 PM EDT
    I once walked my now wife @korinedell to class, showed up to my class 3 seconds late, busted, detention. #k12prchat
  • WheelerCFB Sep 5 @ 8:01 PM EDT
    A0 - Got caught putting a giant balloon filled with paint over the headmaster’s car… oh, wait - that was a movie #k12prchat
  • ericajchandler Sep 5 @ 8:01 PM EDT
    A0: As daughter of 2 Ts, I got away with nothing. You name it, they knew before I even thought about doing it. #goodgirl #k12prchat
  • kmbaumgartner Sep 5 @ 8:01 PM EDT
    Sounds like that one was worth it #K12prchat
    In reply to @BBDaneDell, @korinedell
  • kmorrissey23 Sep 5 @ 8:02 PM EDT
    Multitasking during #k12prchat tonight. Dinner, homework and baby snuggles with future public school student.
  • BBDaneDell - Moderator Sep 5 @ 8:02 PM EDT
    The hardcore life in 3rd grade. #k12prchat
    In reply to @Nikonboy1
  • kmbaumgartner Sep 5 @ 8:02 PM EDT
    Awwww! So adorable! #K12prchat
    In reply to @kmorrissey23
  • BBDaneDell - Moderator Sep 5 @ 8:02 PM EDT
    8 years later we started dating, it was a slow play. #k12prchat
    In reply to @kmbaumgartner, @korinedell
  • kmbaumgartner Sep 5 @ 8:03 PM EDT
    8 years later!! I guess the lesson is like fine wine the best things take time to age? #K12prchat
    In reply to @BBDaneDell, @korinedell
  • kmorrissey23 Sep 5 @ 8:04 PM EDT
    A0: Don't think I was ever busted. Although did get mistaken for someone else who started a fight. Cleared that up quickly. :) #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:04 PM EDT
    That's what I'm doing, making dinner, feeding children and hoping nobody kills each other. #k12prchat life is multitasking.
    In reply to @kmorrissey23
  • BBDaneDell - Moderator Sep 5 @ 8:05 PM EDT
    Question 1 #k12prchat
  • mrsnicolegibbs Sep 5 @ 8:05 PM EDT
    Went to Hooter's for lunch at a Journalism conference. My mom said "Why are you calling me?" to the teacher. #parentingwin #k12PRchat
    In reply to @BBDaneDell
  • tjentz Sep 5 @ 8:05 PM EDT
    A0: Tracy Jentz, hoping @tomdelapp is joining in. I'm the middle child of 3 - you don't get busted #k12prchat
  • EdTechMack Sep 5 @ 8:05 PM EDT
    A0: Nothing. Not once. I suddenly feel like such a disappointment... #k12prchat
  • BbSteveo Sep 5 @ 8:06 PM EDT
    A1: Actionable = useful to change behavior and get different results. Interesting = you haven't interpreted it correctly yet. #k12prchat
  • kmbaumgartner Sep 5 @ 8:06 PM EDT
    I said the same thing! Literally asked my mom today and she couldn't think of anything either #k12prchat
    In reply to @EdTechMack
  • pegmannion Sep 5 @ 8:06 PM EDT
    Youngest of 7 kids. My folks had seen it all by the time they got down to me. #k12prchat
    In reply to @tjentz, @tomdelapp
  • sabrinakapp Sep 5 @ 8:06 PM EDT
    A0. New Jr High P was neighbor. Called my mom when I ate burger, fries & malt 4 lunch daily 4 2 weeks. Thus ended the streak. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:06 PM EDT
    To me, actionable information is information that I want to act on. So it has to be timely, relevant and emotional. #k12prchat
  • kmbaumgartner Sep 5 @ 8:07 PM EDT
    Bummer! That sounds like an awesome lunch! #k12prchat
    In reply to @sabrinakapp
  • RossBRomano Sep 5 @ 8:07 PM EDT
    #k12prchat A1 Info that not only has direct call to action, but that makes it easy to act. Put recipient in easy position to say "yes."
  • ericajchandler Sep 5 @ 8:07 PM EDT
    A1: Actionable info makes you WANT to engage - like/share/respond #k12prchat
  • TrinetteMarquis Sep 5 @ 8:07 PM EDT
    A0: The DO called my dad to warn him I shouldn't go to board meetings and speak in protest #confessions #alwaysanactivist #k12prchat
  • IAmAmeerah Sep 5 @ 8:07 PM EDT
    A0: Me, busted for having great grades! I was a blerd in high school. lol #k12prchat
  • kimtracyprince Sep 5 @ 8:07 PM EDT
    A0: It was so long ago I can't remember 😜 I'm inviting @donnalowrynews to join us! #k12prchat #wemetatnspra
  • shanehaggerty Sep 5 @ 8:08 PM EDT
    A0: I never got in trouble in school. And when I did, I went to the principal to turn the teacher in. #k12prchat
  • RossBRomano Sep 5 @ 8:08 PM EDT
    #k12prchat A1 Need to put thought into who is receiving info, what is relevant to them, and what they specifically need in order to act.
  • BBDaneDell - Moderator Sep 5 @ 8:08 PM EDT
    That sounds like an awesome lunch life. #k12prchat
    In reply to @sabrinakapp
  • tjentz Sep 5 @ 8:08 PM EDT
    A1: Actionable means there is data that can be used in your decision making/making sense of information. And I love data! #k12prchat
  • pegmannion Sep 5 @ 8:08 PM EDT
    We're seeing loads of it with #HurricaneHarvey Thoroughly impressed with what our #schoolPR friends are doing. #k12prchat
    In reply to @BBDaneDell
  • RossBRomano Sep 5 @ 8:09 PM EDT
    #k12prchat A1 Can't actually be actionable without context -- understanding who is the potential actor and what is helpful/relevant to them
  • PCSCQuakers Sep 5 @ 8:09 PM EDT
    Taking the easy way out ... Ditto @tjentz ! #k12prchat
    • tjentz Sep 5 @ 8:08 PM EDT
      A1: Actionable means there is data that can be used in your decision making/making sense of information. And I love data! #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:09 PM EDT
    Love this answer. Make it easy to act, don't just say an event is happening, make it easy for them to participate. #k12prchat
    • RossBRomano Sep 5 @ 8:07 PM EDT
      #k12prchat A1 Info that not only has direct call to action, but that makes it easy to act. Put recipient in easy position to say "yes."
  • mreese2 Sep 5 @ 8:10 PM EDT
    A0 I was a good kid, but tried to ditch class sr yr. Friend called me in. Secretary knew. Mom was laughing when they called her. #k12prchat
  • IAmAmeerah Sep 5 @ 8:10 PM EDT
    A1: Actionable information is prescriptive, informing strategy and messaging. #k12prchat
  • LauraBelfioreNY Sep 5 @ 8:10 PM EDT
    A0: Laura from NY. The school nurse called to tell my gma that my MS "boyfriend" had mono. Didn't catch it, but I was #busted. #k12prchat
  • kmbaumgartner Sep 5 @ 8:10 PM EDT
    A1: Actionable info ppl can do something abt (ex: # cars passing buses) & interesting is cool to know (ex: books checked out) #k12prchat
  • sabrinakapp Sep 5 @ 8:10 PM EDT
    Now responding as me, not district - OOPS. Ditto what @tjentz said! #k12prchat
    • tjentz Sep 5 @ 8:08 PM EDT
      A1: Actionable means there is data that can be used in your decision making/making sense of information. And I love data! #k12prchat
  • kimtracyprince Sep 5 @ 8:11 PM EDT
    Answering Q1 with a question: are we defining actionable info right now or is there a right answer? #k12prchat
  • EdTechMack Sep 5 @ 8:11 PM EDT
    I hear you -- tending to 2 sick people at home, soccer practice, dinner, pets...#MomLife #K12PRChat
    In reply to @ericajchandler
  • mreese2 Sep 5 @ 8:11 PM EDT
    Juggling event and first day with photo intern tonight! I gotta bug out early but will catch up tomorrow #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:11 PM EDT
    Information isn't actionable just cause it exists, just like it isnt engaging/digestible just cause. It has to get people to move #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:12 PM EDT
    That is a good one. I wonder what that conversation was like when you got home. #k12prchat
    In reply to @LauraBelfioreNY
  • BBDaneDell - Moderator Sep 5 @ 8:12 PM EDT
    No right answer, its a discussion. What is actionable information to you. #k12prchat
    • kimtracyprince Sep 5 @ 8:11 PM EDT
      Answering Q1 with a question: are we defining actionable info right now or is there a right answer? #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:13 PM EDT
    Question 2 #k12prchat
  • mreese2 Sep 5 @ 8:13 PM EDT
    A0 sounds like any of us were cut from same cloth! #k12prchat
  • BbSteveo Sep 5 @ 8:14 PM EDT
    A2: Paid analysis tools can help make sense of information, but free tools exist. Try "Explore" in Google Sheets! #k12prchat
  • BbSteveo Sep 5 @ 8:14 PM EDT
    A02:Surveys are a great go-to gathering info, but grade books, SIS, communications logs, and others are hidden sources of data. #k12prchat
  • ericajchandler Sep 5 @ 8:14 PM EDT
    A2: Surveys, focus groups, comments on SM - we strive to provide 2-way communication as often as possible AND listen to feedback #k12prchat
  • kmagette - Moderator Sep 5 @ 8:14 PM EDT
    A1 Actionable info begs to be integrated into a plan. I can't know it and NOT adapt/dig deeper. #K12PRchat
  • kmagette - Moderator Sep 5 @ 8:15 PM EDT
    Yes - compels others, too. Great tool to influence action! #k12PRchat
    In reply to @RossBRomano
  • mreese2 Sep 5 @ 8:15 PM EDT
    A1 How about "actionable" if it's worthy of a repost, retweet or gets them to a school for event or involvement? #K12PRChat
  • ericajchandler Sep 5 @ 8:15 PM EDT
    Gah! That Communications program evaluation came up quick -- gotta report to the Board! BRB #k12prchat
  • shanehaggerty Sep 5 @ 8:15 PM EDT
    Professional surveys, in-house surveys, focus groups, online data/metrics, admissions & retention data, performance data #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:15 PM EDT
    What about this data makes it actionable to you? #k12prchat
    • ericajchandler Sep 5 @ 8:14 PM EDT
      A2: Surveys, focus groups, comments on SM - we strive to provide 2-way communication as often as possible AND listen to feedback #k12prchat
  • JeremyDBond Sep 5 @ 8:15 PM EDT
    Hi, parent in Connecticut peeking in late after family dinner. #k12prchat
  • mrsnicolegibbs Sep 5 @ 8:16 PM EDT
    Will have to catch #k12PRchat later. This fall I'm taking the @PRaccred course and it of course falls during the chat. #laterchat
  • kmbaumgartner Sep 5 @ 8:16 PM EDT
    Good luck! I'm sure you'll nail it! #k12prchat
    In reply to @ericajchandler
  • kimtracyprince Sep 5 @ 8:16 PM EDT
    Loving everyone's answers. To me it means something that spurs me to action. #k12prchat
    In reply to @BBDaneDell
  • AnnetteEyman Sep 5 @ 8:16 PM EDT
    A2: we do an annual communications survey that drives our comm plan #k12prchat
  • tjentz Sep 5 @ 8:16 PM EDT
    A2: Communications = SM analytics, newsletter open rates, Google analytics (website), mass comm delivery stats #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:16 PM EDT
    A lot of our answers come from data, surveys, focus groups etc., but a lot of action comes from emotion, why is that? #k12prchat
  • mreese2 Sep 5 @ 8:17 PM EDT
    Can I just copy @shanehaggerty ... all the above #k12prchat
    In reply to @shanehaggerty, @shanehaggerty
  • kmagette - Moderator Sep 5 @ 8:17 PM EDT
    A2 It's constant review & reflection - from curriculum/instruction to comms/strategic plan. Be curious - "what does this mean?" #k12PRchat
  • kimtracyprince Sep 5 @ 8:18 PM EDT
    A2 Surveys are big for our district. Test scores. Post-PD feedback Google forms. Our big new initiative comes from survey results #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:18 PM EDT
    How does everyone get the emotion to connect to data. Where does that information come from? How do you find it? #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:19 PM EDT
    And what about staff, how do we get information from staff members to help us inform our decisions? #k12prchat
  • mreese2 Sep 5 @ 8:19 PM EDT
    Well, folks. Better run! I'll send you a photo #K12PRChat
  • IAmAmeerah Sep 5 @ 8:19 PM EDT
    A2: I think the best feedback that I try to incorporate is student voice, asking students directly about programs/preferences. #k12prchat
  • shanehaggerty Sep 5 @ 8:19 PM EDT
    You may. #k12prchat
    In reply to @mreese2
  • pegmannion Sep 5 @ 8:19 PM EDT
    A2: We do annual community survey, pushed out via enews & SoMe. Track SoMe engagement, comments to BOE, etc #K12PRChat
    In reply to @BBDaneDell
  • IAmAmeerah Sep 5 @ 8:19 PM EDT
    More qualitative. Sentiment analysis! #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:20 PM EDT
    How do you digest all that information into the most powerful of the emotions so it's what connects the most and not just a few? #k12prchat
    • AnnetteEyman Sep 5 @ 8:19 PM EDT
      We get the emotions in our survey over 12,000 written emotional comments
  • shanehaggerty Sep 5 @ 8:20 PM EDT
    Find the stories that match the data & create strong content to drive your strategies that will create the actions you want/need #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:20 PM EDT
    How do you get that analysis? I think a lot of people struggle with this part. #k12prchat
  • AnnetteEyman Sep 5 @ 8:20 PM EDT
    We survey our staff annually as well it is very insightful! The key is listen and act on the results. #k12PRchat
  • BBDaneDell - Moderator Sep 5 @ 8:21 PM EDT
    Question 3 #k12prchat
  • BbSteveo Sep 5 @ 8:22 PM EDT
    A3: Help me help my kids! How do they measure against others. How they're doing emotionally/socially. What's being taught next. #k12prchat
  • tjentz Sep 5 @ 8:22 PM EDT
    A3: We need to be doing an annual communications survey with all of those audiences. Also, communications audit. Been too long. #k12prchat
  • pegmannion Sep 5 @ 8:23 PM EDT
    Yes! And when sharing data with BOE, have S or 2 part of presentation. Their voice resonates strongly w/all in the room. #k12prchat
    In reply to @IAmAmeerah
  • RossBRomano Sep 5 @ 8:23 PM EDT
    #k12prchat A3 Ability to share real-time updates on school & student progress is important part of fostering & maintaining engagement
  • BBDaneDell - Moderator Sep 5 @ 8:23 PM EDT
    I think a lot of times the missing information is the why behind the data, and then even another asking of why. Reasons matter. #k12prchat
  • kmagette - Moderator Sep 5 @ 8:23 PM EDT
    The way we FEEL compels action. Our brains are hard wired that way. What STORY does data tell? Then we engage brain & emotion. #k12PRchat
  • EmilyPopek Sep 5 @ 8:24 PM EDT
    A3: Simply, what's working and what isn't. Need follow up on new tools/approaches to analyze impacts #k12prchat
  • shanehaggerty Sep 5 @ 8:25 PM EDT
    The "why", the purpose of why what we are doing matters to the greater good of society. I think schools have the data covered. #k12prchat
  • IAmAmeerah Sep 5 @ 8:25 PM EDT
    I love our ambassador program, which elevates student voice in our district. We do board presentations regularly with them. #k12prchat
    • pegmannion Sep 5 @ 8:23 PM EDT
      Yes! And when sharing data with BOE, have S or 2 part of presentation. Their voice resonates strongly w/all in the room. #k12prchat
      In reply to @IAmAmeerah
  • pegmannion Sep 5 @ 8:25 PM EDT
    A3: What’s best time & place to meet F2F? Need to get beyond just usual suspects at important events. #K12PRChat
    In reply to @BBDaneDell
  • RossBRomano Sep 5 @ 8:25 PM EDT
    #k12prchat A3 Prioritizing comms & being proactive is great way to develop meaningful engagement. Not waiting until you HAVE to communicate.
  • LauraBelfioreNY Sep 5 @ 8:25 PM EDT
    Data on paper lacks inflection. Often, you need human passion to move people to act. Passion is contagious. #k12prchat
    In reply to @BBDaneDell
  • IAmAmeerah Sep 5 @ 8:25 PM EDT
    Yes, people want to know what is going on! Great for transparency. #k12prchat
    • RossBRomano Sep 5 @ 8:23 PM EDT
      #k12prchat A3 Ability to share real-time updates on school & student progress is important part of fostering & maintaining engagement
  • BBDaneDell - Moderator Sep 5 @ 8:26 PM EDT
    deep analysis leads to understanding. Its the information I wish I had more of So much is surface level cause of world we live in #k12prchat
  • IAmAmeerah Sep 5 @ 8:26 PM EDT
    A3: I think the biggest gap in #schoolpr is multilingual listening. Getting down to cultural preferences. #k12prchat
  • shanehaggerty Sep 5 @ 8:26 PM EDT
    This is a great answer! #k12prchat
    • LauraBelfioreNY Sep 5 @ 8:25 PM EDT
      Data on paper lacks inflection. Often, you need human passion to move people to act. Passion is contagious. #k12prchat
      In reply to @BBDaneDell
  • RossBRomano Sep 5 @ 8:27 PM EDT
    #k12prchat A3 Community doesn't know 1 bad story is the outlier unless you've made a point to tell them the 10 good stories!
  • kmbaumgartner Sep 5 @ 8:27 PM EDT
    Because as PR people we take that data & make it meaningful to the individuals we serve. Data w/o context/connection doesn't move #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:27 PM EDT
    And give me a lot of information. Let me choose what to act on, spend time on the headlines so its easy to choose what to do. #k12prchat
  • sabrinakapp Sep 5 @ 8:27 PM EDT
    A3 - and getting the right staff to agree to meet at the best times for parents, not for staff. Try new options! #k12prchat
    • pegmannion Sep 5 @ 8:25 PM EDT
      A3: What’s best time & place to meet F2F? Need to get beyond just usual suspects at important events. #K12PRChat
      In reply to @BBDaneDell
  • AnnetteEyman Sep 5 @ 8:28 PM EDT
    A3 we need to dig deeper into the needs of our teachers give them tools to communicate that will make an actionable difference #k12prchat
  • ericajchandler Sep 5 @ 8:28 PM EDT
    I'm back -- and thanks for the luck. Communications is good to go for another year. 😎#k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:28 PM EDT
    It really is, passion without data can get action. Data without passion/emotion usually gets tossed in the trash. #k12prchat
    In reply to @shanehaggerty
  • LauraBelfioreNY Sep 5 @ 8:28 PM EDT
    A3: Always looking for a way to bridge the gap between our district & community members who don't have children in our schools. #k12prchat
  • ericajchandler Sep 5 @ 8:28 PM EDT
    A3: As a district, we need to do a better job of meeting our stakeholders where they are - more virtual, less paper #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:29 PM EDT
    Question 4 #k12prchat
  • pegmannion Sep 5 @ 8:29 PM EDT
    Yes! It's not about us. It's about Ss and families. #K12PRchat
    In reply to @sabrinakapp
  • sabrinakapp Sep 5 @ 8:29 PM EDT
    A3: If negative emotion, easy to knee-jerk! If positive, easy to do nothing. #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:29 PM EDT
    Teachers provide very actionable information. Highly relevant, the key is to make it more timely and digestible so action is easy #k12prchat
    In reply to @AnnetteEyman
  • BbSteveo Sep 5 @ 8:30 PM EDT
    A4: Insights into a child's learning style, prefs for communication, ways to volunteer, and what they'd like to see schools do. #k12prchat
  • BbSteveo Sep 5 @ 8:30 PM EDT
    A4: Most importantly...if parents speak, LISTEN! Don't ignore their voices, or they'll stop talking. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:30 PM EDT
    #k12prchat
    • BbSteveo Sep 5 @ 8:29 PM EDT
      A huge part of PR is translating data into a meaningful story. Data can be interesting, but story with data can be transformational!
      In reply to @kmbaumgartner, @BBDaneDell
  • kmbaumgartner Sep 5 @ 8:30 PM EDT
    You have to connect it to something. We had 100 cars passing buses/day but didn't mean much until we connected it to kids lives #k12prchat
    In reply to @BBDaneDell
  • WheelerCFB Sep 5 @ 8:30 PM EDT
    A3 - can I get a lie detector, combined with a magic mood ring, with a passion compass. I want deep, meaningful, honest data #k12prchat
  • EmilyPopek Sep 5 @ 8:31 PM EDT
    A4: Need better funnels in my district to connect parent feedback to decision makers #k12prchat
  • sabrinakapp Sep 5 @ 8:31 PM EDT
    A4: What do you want to know from us, and how do you want us to deliver it to you? #k12prchat
  • kmbaumgartner Sep 5 @ 8:31 PM EDT
    I started doing that this year by interviewing our athletes abt why they like playing for our district. Def hit home with people #k12prchat
    In reply to @IAmAmeerah
  • ericajchandler Sep 5 @ 8:31 PM EDT
    Alllllll this! 👇👇👇 #k12prchat
    • BbSteveo Sep 5 @ 8:30 PM EDT
      A4: Insights into a child's learning style, prefs for communication, ways to volunteer, and what they'd like to see schools do. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:31 PM EDT
    Go to where parents are and just listen. Facebook groups, twitter, sporting events. Get that feedback that is top of mind. #k12prchat
  • JeremyDBond Sep 5 @ 8:32 PM EDT
    A4) Interested to hear your answers as a parent. I don't always see a context for offering unsolicited info. #k12prchat
  • kmagette - Moderator Sep 5 @ 8:32 PM EDT
    A3 What common goals or desired outcomes do we share? How does our partnership/cooperation get us ALL what we want? #k12PRchat
  • tjentz Sep 5 @ 8:32 PM EDT
    A4: What Qs do they have that they can't find the answers to; how best to communicate with them and desired frequency #k12prchat
  • kmbaumgartner Sep 5 @ 8:32 PM EDT
    I'm also interested in how you digest that - that's an amazing amount of comments!! #k12prchat
    In reply to @BBDaneDell
  • EmilyPopek Sep 5 @ 8:32 PM EDT
    A4 part 2: Also want to know about barriers - no cell service, no child care? What keeps ppl away from the open house etc #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:32 PM EDT
    I once heard that "Complaints are gold" in customer service. They are the feedback that allow you to get better. Cultivate them. #k12prchat
  • WheelerCFB Sep 5 @ 8:32 PM EDT
    A4 - would love to know more about the emotion that drives them to their decisions #k12prchat
  • ericajchandler Sep 5 @ 8:32 PM EDT
    A4: Correct email addresses & phone #s! We can call/email/text, but it means nothing without valid contact info for parents #k12prchat
  • zacrantz Sep 5 @ 8:33 PM EDT
    A2: parent customer service survey yearly, then engagement and open rates on e-comm, videos, websites, and social media #K12PRchat
    In reply to @BBDaneDell
  • shanehaggerty Sep 5 @ 8:33 PM EDT
    Yes!! For instance, retention is a problem for us. Could help solve it if Ss were 100% honest on reason why they leave...#k12PRchat
    In reply to @WheelerCFB
  • JeremyDBond Sep 5 @ 8:33 PM EDT
    I like your thinking. How do we do that? Might families be the bridge--those with children and those without? #k12prchat
    In reply to @BbSteveo, @LauraBelfioreNY
  • shanehaggerty Sep 5 @ 8:33 PM EDT
    ...& if staff were willing to accept hearing it & change/improve. #k12prchat
    In reply to @WheelerCFB
  • BBDaneDell - Moderator Sep 5 @ 8:33 PM EDT
    The other thing with complaints, they are packed with emotion. Use that to understand motivations. #k12prchat
    • BBDaneDell - Moderator Sep 5 @ 8:32 PM EDT
      I once heard that "Complaints are gold" in customer service. They are the feedback that allow you to get better. Cultivate them. #k12prchat
  • IAmAmeerah Sep 5 @ 8:33 PM EDT
    A4: Allowing parents to give us deeper feedback on what matters to them, good and bad so we can improve services. #k12prchat
  • sabrinakapp Sep 5 @ 8:34 PM EDT
    Is this is A4? What about how we respond to chronic whiners ... they pay taxes too, even if they always play 'gotcha.' #k12prchat
  • kmbaumgartner Sep 5 @ 8:34 PM EDT
    Yes! I love seeing our kids at board meetings - such an authentic voice to haer from #k12prchat
    In reply to @pegmannion, @IAmAmeerah
  • kmagette - Moderator Sep 5 @ 8:34 PM EDT
    Hey #schoolPR #EdChat #SuptChat friends -- this is how we engage parents, tune into their needs. Let's connect the dots! #k12PRchat
    • BbSteveo Sep 5 @ 8:30 PM EDT
      A4: Insights into a child's learning style, prefs for communication, ways to volunteer, and what they'd like to see schools do. #k12prchat
  • sabrinakapp Sep 5 @ 8:34 PM EDT
    Don't we still need to be responsive, respectful? It's hard at times, but the right answer, yes? #k12prchat
  • IAmAmeerah Sep 5 @ 8:35 PM EDT
    Great idea! We must challenge our practices and cultivate data that helps us answer the "Why" and "Who." #k12prchat
    • kmbaumgartner Sep 5 @ 8:31 PM EDT
      I started doing that this year by interviewing our athletes abt why they like playing for our district. Def hit home with people #k12prchat
      In reply to @IAmAmeerah
  • AnnetteEyman Sep 5 @ 8:35 PM EDT
    @EmilyPopek u can be that funnel it will elevate your job overnight #k12prchat
    • EmilyPopek Sep 5 @ 8:31 PM EDT
      A4: Need better funnels in my district to connect parent feedback to decision makers #k12prchat
  • JeremyDBond Sep 5 @ 8:35 PM EDT
    At least whiners care. Might be easier to tackle than apathy. #k12prchat
    In reply to @sabrinakapp
  • zacrantz Sep 5 @ 8:35 PM EDT
    A4b: we also used the data that they liked texting & our data that we had hundreds of bad phone to move us to push notifications #k12PRchat
    In reply to @BBDaneDell
  • HowellGould Sep 5 @ 8:35 PM EDT
    A4. How do they want info & what kind of info do they want. We hear "more comm." but don't always know what they are looking 4. #k12prchat
  • pegmannion Sep 5 @ 8:36 PM EDT
    Happy that a P called bc she's changing jobs tomorrow & be sure to update her email contact so she'll get our enews. #K12PRchat
    In reply to @ericajchandler
  • BBDaneDell - Moderator Sep 5 @ 8:36 PM EDT
    Listening is everyone's job and then telling others what you have heard. It's how you get actionable information in a good org. #k12prchat
    • IAmAmeerah Sep 5 @ 8:33 PM EDT
      A4: Allowing parents to give us deeper feedback on what matters to them, good and bad so we can improve services. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:37 PM EDT
    Question 5 #k12prchat
  • kmagette - Moderator Sep 5 @ 8:37 PM EDT
    Make it digestible AND communicate a partnership. Forward motion is dead unless parent feels empowered to be part of solution. #k12PRchat
    In reply to @BBDaneDell, @AnnetteEyman
  • JeremyDBond Sep 5 @ 8:37 PM EDT
    And start a group like that and invite parents. Rather than lurking it can be a conversation. #k12prchat
    • BBDaneDell - Moderator Sep 5 @ 8:31 PM EDT
      Go to where parents are and just listen. Facebook groups, twitter, sporting events. Get that feedback that is top of mind. #k12prchat
  • ericajchandler Sep 5 @ 8:37 PM EDT
    #truth @EmilyPopek, be that squeaky wheel that keeps reminding decision makers what your Ps, Ss, community is saying #k12prchat
    In reply to @AnnetteEyman, @EmilyPopek, @EmilyPopek
  • BBDaneDell - Moderator Sep 5 @ 8:37 PM EDT
    That's exactly the attitude to have. They care enough to let you know. They want you to be better. #k12prchat
    In reply to @JeremyDBond, @sabrinakapp
  • BbSteveo Sep 5 @ 8:38 PM EDT
    A5: Information should lead to action. Action could be working with the school, working with the student, or with self. #k12prchat
  • BbSteveo Sep 5 @ 8:38 PM EDT
    A5: Ask parents to talk to their kids. Share talking points with them. Ask them to share their experiences. #k12prchat
  • zacrantz Sep 5 @ 8:38 PM EDT
    A4c: also we act on the data from surveys which reinforces them giving us info in the future. #k12PRchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:38 PM EDT
    Thats the next level of communication help. Have a conversation about what is the highest priority. #k12prchat
    In reply to @JeremyDBond
  • AnnetteEyman Sep 5 @ 8:38 PM EDT
    Q4 train our teachers n admin how to listen and what to do with what they hear #k12prchat
  • WheelerCFB Sep 5 @ 8:38 PM EDT
    A5 - I try to have a CTA in every piece of marketing and social media. Drive them somewhere, sign up for niche emails, enroll #k12prchat
  • BbSteveo Sep 5 @ 8:39 PM EDT
    A5: Give specific ways parents/community members can use the information you share with them. #k12prchat
  • shanehaggerty Sep 5 @ 8:39 PM EDT
    A5: Honestly, if we are doing a mailer, email blast, call, etc. we have a CTA. Brand-building SoMe posts maybe not. #k12prchat
  • BbSteveo Sep 5 @ 8:40 PM EDT
    A5: Share information that benefits parents/community members personally. "Your yes on 4 means these students get new textbooks." #k12prchat
  • kmagette - Moderator Sep 5 @ 8:40 PM EDT
    So easy to dismiss complaints. "Oh, they cray." Key advisor keeps convo alive. "I wonder what that might mean?" "I wonder why..." #k12PRchat
    In reply to @BBDaneDell
  • WheelerCFB Sep 5 @ 8:40 PM EDT
    A5 - but remember, jab, jab, jab, right hook... give, give, give, sell #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:40 PM EDT
    Not having a call to action feels like "Hey, here is some cool stuff, but we don't really care if you don't do anything with it." #k12prchat
  • tjentz Sep 5 @ 8:40 PM EDT
    A5: If you need them to take action - yes - be direct. If you don't need them to do anything, don't ask. #k12prchat
  • JeremyDBond Sep 5 @ 8:40 PM EDT
    Yes. We all want to talk about our kids and our schools and we forget to talk to one another. #k12prchat
    In reply to @BBDaneDell
  • EmilyPopek Sep 5 @ 8:41 PM EDT
    A5: CTA almost always - even if just to say "more on the web," on FB, etc. Shows it's part of an ongoing process, not a one-off #k12prchat
  • IAmAmeerah Sep 5 @ 8:41 PM EDT
    A5: We have all seen when brands try to promote products during tragedy or controversy. It's very tone deaf. #k12prchat
  • ericajchandler Sep 5 @ 8:41 PM EDT
    Always, ALWAYS bring it back to how decisions/actions/considerations are best for kids #k12prchat
    In reply to @BbSteveo
  • kmagette - Moderator Sep 5 @ 8:41 PM EDT
    Yesssss! We offer "conversation starters" for so many situations. From a crisis to understanding your kindergartner's day. #k12PRchat
    In reply to @BbSteveo
  • BBDaneDell - Moderator Sep 5 @ 8:41 PM EDT
    I think when you give give give, even if it isn't a "sell" you are asking for, you should tell them what to do with the info. #k12prchat
  • JeremyDBond Sep 5 @ 8:42 PM EDT
    As a parent I like thinking "partners" but don't always know what that looks like. What's your experience? #ptchat #k12prchat
    • kmagette - Moderator Sep 5 @ 8:37 PM EDT
      Make it digestible AND communicate a partnership. Forward motion is dead unless parent feels empowered to be part of solution. #k12PRchat
      In reply to @BBDaneDell, @AnnetteEyman
  • WheelerCFB Sep 5 @ 8:42 PM EDT
    A5- and CTA's don't have to be a direct sell on program or school. Download something, visit a site, join ambassadors #k12prchat
  • kirby310 Sep 5 @ 8:42 PM EDT
    A5: Our email newsletters have CTAs, even for consumption of info. @theMatterathand does this for us. #k12PRchat
  • BBDaneDell - Moderator Sep 5 @ 8:42 PM EDT
    What would you communicate when you don't want them to do anything. "Here is information that you shouldn't do anything with?" #k12prchat
    In reply to @tjentz
  • sabrinakapp Sep 5 @ 8:42 PM EDT
    True, but we do a ton of feel good SoMe posts that parents, community love. No CTA, just the love. :) #k12prchat
    In reply to @BBDaneDell
  • zacrantz Sep 5 @ 8:43 PM EDT
    A5: we guard our CTA so it doesn't overwhelm people. A CTA can be as simple as contacting us with questions. #k12PRchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:43 PM EDT
    Exactly, or think about how this information may affect you. Even smaller, just ask them to think. #k12prchat
    • WheelerCFB Sep 5 @ 8:42 PM EDT
      A5- and CTA's don't have to be a direct sell on program or school. Download something, visit a site, join ambassadors #k12prchat
  • kmagette - Moderator Sep 5 @ 8:43 PM EDT
    Level playing field is essential. Meet me where I am & mine me for ideas. "How do you address x issue at home?" empowers me. #k12PRchat
    In reply to @JeremyDBond
  • JeremyDBond Sep 5 @ 8:43 PM EDT
    They/we don't always know either. Parents can feel disconnected and aren't always sure what would change that. #k12prchat
    In reply to @HowellGould
  • BBDaneDell - Moderator Sep 5 @ 8:44 PM EDT
    Sometimes we need to be told and partnerships can evolve to, just keep that definition transparent. #k12prchat
    • JeremyDBond Sep 5 @ 8:42 PM EDT
      As a parent I like thinking "partners" but don't always know what that looks like. What's your experience? #ptchat #k12prchat
      • kmagette - Moderator Sep 5 @ 8:37 PM EDT
        Make it digestible AND communicate a partnership. Forward motion is dead unless parent feels empowered to be part of solution. #k12PRchat
        In reply to @BBDaneDell, @AnnetteEyman
  • kmbaumgartner Sep 5 @ 8:44 PM EDT
    I said this to new teachers this yr when explaining why school PR is impt - we open classroom window & change convo for parents #k12prchat
    In reply to @kmagette, @BbSteveo
  • BBDaneDell - Moderator Sep 5 @ 8:44 PM EDT
    #k12prchat
  • HowellGould Sep 5 @ 8:44 PM EDT
    A5. I try to include a CTA in most things even if it just a click to read more. Tracking helps see what ppl are interested in. #k12prchat
  • zacrantz Sep 5 @ 8:45 PM EDT
    A5b: but a CTA got our student video shared across the nation and The Tonight Show sent the kids shirts. Know when to use a CTA #k12PRchat
    In reply to @BBDaneDell
  • sabrinakapp Sep 5 @ 8:45 PM EDT
    A5: I use this as a tease when I'm doing a SoMe post w/pics from something that day in class - Ps, ask your children about ... #k12prchat
    In reply to @BbSteveo
  • BBDaneDell - Moderator Sep 5 @ 8:45 PM EDT
    Question 6 #k12prchat
  • IAmAmeerah Sep 5 @ 8:45 PM EDT
    If done right, you can point people to the help or service. We have to be careful when using our platform for donations or apps. #k12prchat
    In reply to @EmilyPopek
  • BBDaneDell - Moderator Sep 5 @ 8:45 PM EDT
    Tell them to feel good, maybe not so directly, but you could say, "here are some pics to make you happy today." #k12prchat
    In reply to @sabrinakapp
  • JeremyDBond Sep 5 @ 8:46 PM EDT
    Theoretically they care about "all kids," while some of us focus on our own. So community members may have a broader perspective. #k12prchat
    • BbSteveo Sep 5 @ 8:36 PM EDT
      Help non-parents see that they play a role in the lives of their community's children too. They can influence what the community becomes.
      In reply to @JeremyDBond, @LauraBelfioreNY
  • BBDaneDell - Moderator Sep 5 @ 8:46 PM EDT
    A lot of times we assume they will know what to do with information, it is more actionable if we tell them what to do. A trigger. #k12prchat
  • tjentz Sep 5 @ 8:46 PM EDT
    A6: That is what I'm working towards. Use data to inform our next steps. #k12prchat
  • BbSteveo Sep 5 @ 8:47 PM EDT
    A6: Based on sons reading scores, his teacher paired him up with struggling kids so he could teach him. 2 lives changed at once! #k12prchat
  • kmbaumgartner Sep 5 @ 8:47 PM EDT
    That is awesome! #k12prchat
    In reply to @BbSteveo
  • JeremyDBond Sep 5 @ 8:47 PM EDT
    Sounds great! Let me know if this has been written up anywhere. #k12prchat
    In reply to @kmagette
  • IAmAmeerah Sep 5 @ 8:48 PM EDT
    A5: We changed the way we hire principals, giving parents and community more of a voice and engagement. Major change! #k12prchat
  • BbSteveo Sep 5 @ 8:48 PM EDT
    A6: Teacher observations about my daughter helped us practice multiplication more effectively with my daughter. #k12prchat
  • BbSteveo Sep 5 @ 8:48 PM EDT
    A6: One school started making wakeup calls to students who chronically missed 1st period. #k12prchat
  • ericajchandler Sep 5 @ 8:48 PM EDT
    A6: Based on survey & focus group feedback, we adopted core values this year #k12prchat
  • WheelerCFB Sep 5 @ 8:49 PM EDT
    A6 - guide or "funnel" them down the path using their own wants and desires... personalization with niche CTA's #k12prchat
  • RossBRomano Sep 5 @ 8:49 PM EDT
    #k12prchat A6 Ts who have expanded their definition of "data" to include daily observations have made big difference in responsive teaching
  • RossBRomano Sep 5 @ 8:50 PM EDT
    #k12prchat A6 Schools and teachers who have determined that all data should be formative & focused on growth have helped students succeed
  • ChristinePaik Sep 5 @ 8:50 PM EDT
    We made data driven move from "remedial" to "intervention" or RTI approach for struggling students. Has made a big difference #k12prchat
  • pegmannion Sep 5 @ 8:50 PM EDT
    A6: we’re increasing # of underrepresented Ss in AP by digging into data & intentional, personal recruitment #K12PRchat #lifechanging
    In reply to @BBDaneDell
  • AnnetteEyman Sep 5 @ 8:51 PM EDT
    Just got honked at for sitting at green light while trying to respond to #k12prchat
  • AdriJLeon Sep 5 @ 8:51 PM EDT
    A6: Good educators are using quantitative and qualitative data all the time to help kids. Parents don't always realize that #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:51 PM EDT
    I heard of a principal who had a lot of students whose parents couldn't read to them, so he Facebook live reads books to them. #k12prchat
  • RossBRomano Sep 5 @ 8:52 PM EDT
    #k12prchat A6 Conversely, some use data in a punitive way. Impacts Ss lives and not for the better. All data should be info to guide growth.
  • BBDaneDell - Moderator Sep 5 @ 8:52 PM EDT
    And then stayed there while you GIF searched someone honking a horn. Nice. #k12prchat
  • ChristinePaik Sep 5 @ 8:52 PM EDT
    Love this. I'm gonna challenge my principals to do the same! #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:53 PM EDT
    Question 7 #k12prchat
  • ThomChesney Sep 5 @ 8:53 PM EDT
    A6: Data led @dallasschools & @dcccd to create 18 new early #college #highschool & give ~2400 students pathways to #success! #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:53 PM EDT
    Its this data that tells a larger story of children. I think of how sports data has changed in last 15 years. Edu data should too #k12prchat
    • RossBRomano Sep 5 @ 8:49 PM EDT
      #k12prchat A6 Ts who have expanded their definition of "data" to include daily observations have made big difference in responsive teaching
  • pegmannion Sep 5 @ 8:54 PM EDT
    That's dedication. #k12prchat
    In reply to @BBDaneDell
  • AdriJLeon Sep 5 @ 8:55 PM EDT
    A5: The goal of your communications should be the action, behavior or opinion you want to see from folks #k12prchat
  • BbSteveo Sep 5 @ 8:55 PM EDT
    A7: Share performance info with parents so they can see where there involvement will have the most impact. #k12prchat
  • WheelerCFB Sep 5 @ 8:55 PM EDT
    Welcome to #K12PRchat , Dr. Chesney.
    In reply to @ThomChesney, @dallasschools, @dcccd, @brookhaven
  • IAmAmeerah Sep 5 @ 8:55 PM EDT
    Great idea! Passing this along to @sitonarcisse and community supts @MNPSNortheast @MNPSSoutheast @MNPSNorthwest @MNPSSouthwest #k12prchat
  • ericajchandler Sep 5 @ 8:55 PM EDT
    There's nothing more valuable to a communicator than honest, open feedback. When you begin seeing patterns, you know to act. #k12prchat
    In reply to @BBDaneDell
  • AnnetteEyman Sep 5 @ 8:56 PM EDT
    I love this #k12prchat
    • BBDaneDell - Moderator Sep 5 @ 8:51 PM EDT
      I heard of a principal who had a lot of students whose parents couldn't read to them, so he Facebook live reads books to them. #k12prchat
  • ChristinePaik Sep 5 @ 8:56 PM EDT
    Sometimes harder to get the "content" "happy" parents engaged. Need to figure out how to get them to meetings, take surveys, etc. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:57 PM EDT
    Tell them the so what. Answer the question of "Why are you telling me this?" And then make that a part of the communication. #k12prchat
  • WheelerCFB Sep 5 @ 8:57 PM EDT
    Moneyball EDU... Create the best CTA's and incentives to drive decisions #k12prchat I'm liking this
    • BBDaneDell - Moderator Sep 5 @ 8:53 PM EDT
      Its this data that tells a larger story of children. I think of how sports data has changed in last 15 years. Edu data should too #k12prchat
      • RossBRomano Sep 5 @ 8:49 PM EDT
        #k12prchat A6 Ts who have expanded their definition of "data" to include daily observations have made big difference in responsive teaching
  • CBintheHV Sep 5 @ 8:57 PM EDT
    These over achievers are over here doing a #K12PRchat and I'm over here hoping I'll finish my to-do list before 3 a.m. #firstdayofschool
  • AnnetteEyman Sep 5 @ 8:57 PM EDT
    Q6 we want families to engage in their child's learning that can be at home on their time in their way not ours. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:58 PM EDT
    And invite them to be partners in improving performance. Parents play a large role in their kids and school lives you know. #k12prchat
    • BbSteveo Sep 5 @ 8:55 PM EDT
      A7: Share performance info with parents so they can see where there involvement will have the most impact. #k12prchat
  • BBDaneDell - Moderator Sep 5 @ 8:59 PM EDT
    Exactly. I heard a football stat that the avg team speed of LSU is 17 mph. Meaning they track how fast everyone runs on all plays #k12prchat
    • WheelerCFB Sep 5 @ 8:57 PM EDT
      Moneyball EDU... Create the best CTA's and incentives to drive decisions #k12prchat I'm liking this
      • BBDaneDell - Moderator Sep 5 @ 8:53 PM EDT
        Its this data that tells a larger story of children. I think of how sports data has changed in last 15 years. Edu data should too #k12prchat
        • RossBRomano Sep 5 @ 8:49 PM EDT
          #k12prchat A6 Ts who have expanded their definition of "data" to include daily observations have made big difference in responsive teaching
  • chasemoffitt Sep 5 @ 8:59 PM EDT
    A6 A high % of parents haven't stepped foot in a living, breathing classroom, more teachers provide a window in via social media. #k12prchat
    In reply to @BBDaneDell
  • BBDaneDell - Moderator Sep 5 @ 8:59 PM EDT
    Qualitative data over time is incredibly powerful. #k12prchat
    In reply to @RossBRomano