#OhEdChat Archive
#OHEdChat was started by an ad hoc group of Ohio educators and other interested people. For information and updates about the chat, visit https://ohedchat.wordpress.com/
Wednesday February 10, 2016
Welcome to this evening. Tonight we will discuss Branding & Marketing your school, classroom & You. Introduce yourself
Welcome to this evening. Tonight we will discuss Branding & Marketing your school, classroom & You. Introduce yourself
Neil Gupta, Director of Secondary Education from in Columbus, Ohio! junkie!
Hey , John, Tech T, usually from Tiffin, but coming from Columbus tonight.
Hey , John, Tech T, usually from Tiffin, but coming from Columbus tonight.
Bobby Swartzentruber, psychology & sociology - Gahanna Lincoln High School.
Tech integration Warrensville heights
Kevin, HS English @ Highland. Trying to avoid getting the 'smacketh downeth' laid on my by
Thanks for being here, John!
Hi all - Jay Clark, principal at in NW Ohio
Hello from Massachusetts . Brian, HS principal
Welcome, Brother! Glad you made it!
Jeremy, MS ELA teacher from Dover
Hi ! My name's Beth and I'm a ELA from SW OH. Can't wait to hear more tonight!
Jacki here! Principal from Ready for
Hey, Bobby! Great to see you!
Tricia Ebner, GIS from Lake in Stark County. Looking forward to learning in this next hour with
Lori from Canal Winchester, OH, Assistant HS Principal hi everyone!!
Hey! Hannah, 3rd grade student from Columbus! Student at THE Ohio State University! Go Bucks!
Matt Hicks from across the river in WV. Just trying to gain more information where I can!
Thanks for being here, Nevin!
Thanks. Multi-tasking to the n'th degree as usual
Putting final touches on (2) presentations for while following
Sweet! Great to see you, Jay!
welcome Bobby. Thanks for being here.
Craig Vroom. Principal at Hilliard Weaver Middle School. Looking forward to another great !
Hi, Lori! Thanks for being here!
Adam Cottos, St. Michael School, Independence, OH!
It's one of my favorite times of the week! Looking forward to learning lots! Monica from Dayton, teacher and aspiring leader
welcome Nevin. Thanks for coming back
Good evening, Tricia! Great start to our new post!
Tim - Band Director at Eastern Brown
Welcome! Looking forward to chatting tonight
Tonight we will use Q1, Q2, etc. for questions. Please include A1, A2, etc. for responses. Always include in your responses.
Howard Crawford Hancock Day School Savannah Georgia
Thanks! This semester's grad classes I'm taking and teaching are killing me. Excited to be here!
Hey Matt! There are a ton of edu-allstars in this chat! Got to take you with me to this summer. https://t.co/EIM7FNPKge
Matt Hicks from across the river in WV. Just trying to gain more information where I can!
Sierra, majoring in special education at OU Lancaster.
thank you both! Glad to be here and learn with you!!
Kathy Highfield, Curriculum Coordinator from Holly, MI.
How many folks are at OETC16 right now?
thanks for being here Brian
Welcome, Matthew! Glad you are here!
nice little nap made tonight possible! Haha.
Ray HS Principal thanks for the weekly chance to interact and learn
Hi! Joining my first tonight. ELA teacher from NE Ohio.
Mr. Oldfield! How's it going!
Chuck Banks, AP at Lincoln HS in Gahanna, Oh. repping Eastside C-🚌 tonight!
Ryan Rismiller, Marion Harding HS AP
Really some -Stars joining us this evening. Everyone from & should join this evening.
thanks for jumping in Ray
Thanks for being here, Monica! You are quickly becoming a regular, friendly face!
Hoping to see some of my PLN at in two weeks!
Hey Jacki! trying to push through last internship right now. Eeh :/
Definitely! Looking forward to some brainstorming time tomorrow.
sounds good. Let me know when!
does Morrison send you angry text about snow days/delays like she does me?
Alright! Welcome to the chat. Glad you're here.
Welcome, Tim! Thanks for being here!
Cool--I am originally from NE OH. Where do you teach, if I may ask?
Jodie, IS in Worthington,OH. Finishing up admin license this semester!
Thanks for being here, Howard! We got a great topic tonight!
Megan Brenner, high school counselor in Cincinnati
thanks for coming back Ryan. Always good insight.
Welcome, Sierra! Thanks for being here!
Hi Ryan!! Good to see you!
I'd love to see some at too!
I wondered if you two knew each other! Awesome!
Thanks for being here, Kathy!
yes, I really enjoy learning with everyone! 9pm Wednesday's are now known as time in my house!
Welcome! Good luck in that final semester!
Ellen T from NE OH ready to chat! My first degree & career was in marketing. Excited to share the two perspectives
****** Q1 is up in one minute *******
Thank you. Excited to be here!
Welcome, Megan! Thanks for being here!
Lots of new participants tonight! Should be some great discussion!
Yeah! Glad you made it, Ellen!
Love the perspectives of those who have worked outside of edu! Awesome
Good evening
Steve, from Oregon, listening in.
Always ready to learn something new!!!
Thanks for being here, Steve!
Cool! I grew up in Kent, OH (Portage, near Akron.) is a friendly bunch!
I didn't know that! I grew up in Kent, OH. Where do you teach, Tricia?
enjoying a snow storm while sharing with all of you! Maybe I'll share the storm with all of you!
May be a bit in and out...Melissa from Columbus, ELL
thanks for being here Steve. Go ducks
A1: Students and families have a choice in other ways to educate and where to learn. We need to share our story!
A1: Look at all the school choices kids have now (online, charter, parochial, public) It's not just the public vs parochial.
Jennifer, Medill Elementary Principal
Talk about marketing and branding. Edu students in the house tonight.
Lake in Hartville & Uniontown.
A1) School choice has made public education competitive. Also, schools are ranked. Both make branding more important than ever.
A1: The narrative surrounding education hasn't improved on it's own. Ease of which schls can control that narrative has increased.
A1: We live in a society where there's a flood of info. We need to tell our stories so people see all the great things we're doing
'Marketing' needs to attract the Ss and the Ps. Expound upon the value of learning/skills available https://t.co/yLgF2N0O18
A1: that's a big question for Twitter!! At the district and building level branding is huge for many reasons!
A1: I don't know if it improved - just need to adapt/realize we need to stay ahead of the curve in communicating with families!
I'm taking my track team to a meet at Kent State next weekend. Small world!
A1 we need to share the amazing, great things that happen every day in our bldgs
A1 - It’s so important to tell your story so someone doesn’t do it for you. Parents & Ss have choice like never before...
A1 I see the widening of my into the world, and to be heard, I need to "sell" myself.
A1: Marketing is key letting Ps and Ss know what the school has to offer. (Comp Sci, Athletics, etc)
A1 1/2 Transparency was not even a thought when I began teaching non the 80s. Now it's a must.
Telling our story is so important! If we don't tell it, others will
A1: telling the story...setting yourself apart...being the messenger of the news.
a1: schools need to be more competitive with advancement of tech. Other options force classrooms to be more engaging. It's good.
A1: Our society has become used to branding--it's a form of identity.
It has become "market driven" with the concept that Ed benefits the student ONLY rather than our society. Not a step forward
A1 what is happening in classrooms today is dramatically different that it was for our parents. Get story out
A1: There are many options and the market is competitive. Tell your story!
A1: For me, a classroom T, it has changed bc I refuse to allow 1 data point to control my brand.
A2 2/2 Branding gives you control of people's thoughts and perceptions about your school and its programs.
A1. There are a lot more comp between schools. (Charter, etc.) And the breakdown of job security mrktng. https://t.co/1QvQ6MNhOi
A1: Your brand is what you are about. Marketing is how you promote it. If you believe it, you should sell it.
Big question in some places is how do we get people connected/involved so they are able to see good things happening?
A1: Public Ed gets such an unmerited bad rap. We need to "re-brand" ourselves & show the awesomeness within our schools.
So true! We have to tell the WHOLE story https://t.co/zdc3Jd4mTW
A1: For me, a classroom T, it has changed bc I refuse to allow 1 data point to control my brand.
A1: I've seen a link in branding have a positive impact on social emotional health of students building positive school culture!
Loved KSU. I hear Kent has a beautiful downtown now. Haven't been back since 2006.
A1: Teacher centered, textbooks, and dittos didn't need marketing... it was everywhere. Now we have so many variations.
Tia Holliman, HS Curriculum from Gahanna, OH Hi all!
A1: It is important to share the stories of ourselves and our classrooms before others form their own ideas
Doug from Gahanna listening in tonight
A1: The way we teach and the way our Ss learn is very different from years ago. We need to share what we do and why it works.
A1: with the rise of school choice, we must solicit the best (Ts & Ss)!
A1: it really has changed. Schools need to develop a "+" brand & marketing plan to compete w/ alternatives these days.
A1: if you don't market your school, then someone else will, and it likely won't be positive! Good things are happening! Share!!
A1: Information is everywhere thanks to the enhancements of social media. Schools need to take control of this info and brand it.
A1 Branding & marketing allows us to showcase the positives, share our narrative, and increase the succcess story of our schools
Indeed. In many cases it helps with rapport/connection between the Ss & Ts. Such a big key
Are you talking about non-parents?
A1: branding HS become more important as technology and quick communication has improved.
Hope you feel comfortable jumping in at any point!
A1 personify your organization b4 others do. Promote the positive
A1: We have to take control of spreading our msg. If we don't tell our story someone else will!
A1: Can't RT this enough:
Tell your story first before someone else does.
Branding = proactive
It's more than just distributing information. It's about sharing great stories about our kids & staff.
Earned my certification in gifted through KSU. Haven't been back on campus except very occasionally.
A1: The only method we can guarantee positivity in the message about our schools is through marketing and branding ourselves.
great question! When you find the answer, tell me.
A1: choices available make branding crucial- improvement or purpose of branding ends on how viewer sees competition surrounding
A1-Branding/marketing has improved our schools/classrooms-as we hear the great things going on elsewhere we learn and grow
A1: Marketing also helps build S & T confidence, people enjoy being praised
And, does a great job of involving students to share the stories! https://t.co/P5mNvacxFm
It's more than just distributing information. It's about sharing great stories about our kids & staff.
JonSmith here. Sorry I'm late.
A1 with all the choices families have getting the message out helps them find the school that is the best match for their child
A1 As social media has become more pervasive in last 10 years, so is the need for marketing & branding to stand out in the noise.
A1: helps to create a feeling of "team" also, between Ss,Ts & Ps to help develop the sense of community needed these days
A1 it also helps establish an expectation of incoming Ss that there are great things and awesome staff in our bldg
A1 branding demonstrates pride in your school and ultimately enhances school culture
actually talking about all parties, including parents/community. So many who don't or can't connect
a1: schools are a business. We must sell our product & improve our goods to meet consumer demand. Have to be at our best always.
Seriously! That's awesome! I am very interested in this topic! I'll keep an eye on you!
A1: Helps build bridge between outside perceptions and what students are really accomplishing
Right, Lori. Essential if we are to shape the positive narrative of our students' successes
Yes and it's not always a good message!
A1: Silence can mean the void can be filled with what others believe may be happening--may not be accurate.
I'm continually amazed at learning students/teachers are engaged in! And I am privileged to see it daily! https://t.co/VEFpK8BCJ5
A1 what is happening in classrooms today is dramatically different that it was for our parents. Get story out
A1 - branding allows the Ss, Ts, admin, and community to be a part of something positive in the community.
easier said than answered right? Been thinking about it a ton this past year
I hear a lot about competition tonight. I think it can be about helping the schools and districts get better.
A1: a specific quote or logo brands a school and builds positive traditions that will leave a legacy
Definitely agree!! https://t.co/wVOBoqPHWl
A1: Can't RT this enough:
Tell your story first before someone else does.
Branding = proactive
A1: Branding makes those principles the school values the most clearer to the community.
there's a continuous need to sell as numbers can easily be elsewhere. Create the want
Right, Ryan. Must connect our brands with excellence in learning for our students
interesting. We do always need to be on our game
A1: for a dept that lives on communication w/families, branding helps us share info and messages effectively
A1 I agree with it's so important to promote a positive classroom and district environment. https://t.co/Eaop0Mvjfx
A1 we need to share the amazing, great things that happen every day in our bldgs
A1: If we don't tell our story, someone else will.
Agree, Dave. Tell the stories loud and clear to showcase the positives.
Agree. Branding can make a culture change very quickly
That's what I thought you meant. It can be hard, but it's still worth it.
I agree. Sharing great stories about ALL Sts & Ts is important--not just football & NHS https://t.co/tJ6R7GLDob
It's more than just distributing information. It's about sharing great stories about our kids & staff.
I agree. It's important to build the bridge. I don't think that was necessary 10 years ago
mode of branding is crucial as well- even with all the tech options, seeing a face is still desired
And efficiently! My two favorite things, effectiveness and efficiency! https://t.co/Rx5HxIrftg
A1: for a dept that lives on communication w/families, branding helps us share info and messages effectively
****** Q2 is up in one minute*******
Jumping in a little late. And will probably have to leave early! But good to be back. No more comments !
Hi, Neil.
Carol here from Long Island in between tasks.
Exactly. Don't let anyone else tell your story for you
A1: currently working w s's to develop a school coffee shop...if you want it done right, give s's a voice!
Agree ! Competition can be healthy when it challenges us to our "A" game very day!
https://t.co/PlufvgbdlK
I hear a lot about competition tonight. I think it can be about helping the schools and districts get better.
a1: we often look at branding and marketing as external, but how do we sell what we do to other Ts and admin??
Agree. Allows our Ps to seamlessly connect with us daily to see how we are positively impacting Ss
Well said Ryan! I hope more local schools here can move beyond sports scores. https://t.co/I5ke3R2dq1
It's more than just distributing information. It's about sharing great stories about our kids & staff.
Whenever you have increase in debts, it's positive for the .
~ Niklas Kallenberg (Snr Lecturer VAMK)
No doubt. A great staff makes branding & marketing easy - it's showing off their skills
A1: if you aren't telling your story,someone else is.Empower Ss &Ts to help tell the good your school does https://t.co/A59yXlSKOE
A1: Silence can mean the void can be filled with what others believe may be happening--may not be accurate.
Q2: How can teachers effectively brand their classrooms & instructional methods? What are some examples you have seen or tried?
Something like individually we are strong, but together we are stronger. We all have the same goal! https://t.co/Zf4zg97EbP
I hear a lot about competition tonight. I think it can be about helping the schools and districts get better.
absolutely worth it. The struggle, at least to me, is finding non-traditional ways to get the message out
A2 A school wide hashtag is an effective branding medium that celebrates your contribution to your school.
Agreed. A good brand gets the community on board & builds a culture of expected success
Yes, Jennifer. Clarifies the narrative and helps share the true story of Ss accomplishing excellence
Our district has been working on this. Social media, videos, PowerPoints, etc
I agree. I think we can build off of each other & help each other out
A2: Take traditional newsletter and pump it up with tech (videos, vines, clips, , blogs, etc that showcase students
A2: I think by sharing what's happening in class, easily brand your instructional techniques & happenings.
https://t.co/lQWXEZ0m8T
Branding & visioning are synonymous. 4 promoting missions & values & guiding the organization
That helps when I search for what is going on in my kids' schools.
A2 School leaders need to model their expectations when it comes to branding.
Great point Angie. That logo & brand can stay with a student for a lifetime
How we behave and treat people is the brand image we create in their minds
Sell your story the way you want it told before someone else does it for you in their own way. https://t.co/CGGUEBCjSi
A1: The only method we can guarantee positivity in the message about our schools is through marketing and branding ourselves.
A2 - I promote my Ss - hashtags , use Facebook & for student work & recognition
Thanks for being here Carol
A2 I struggle with this one myself. I think I know what my brand is, but I dons't know that I push it out there enough.
A2: I need to learn how to do this--I'm not sure how to start, what I should think about. Help!
Brand our successes-become transparent-bring in stakeholders-showcase learning in positive light A1
the roads were too slick to get her 15 miles in tonight...so she's home early
A2 when teachers brand is excellence and rigor, combined with strong relationships, the classroom is "off the charts" popular
Branding is not limited to companies and products but the individual is a core to brand identity
Especially when it unites Ts! Competition can build pride when Ts work together to promote their school https://t.co/03863PkvWC
I hear a lot about competition tonight. I think it can be about helping the schools and districts get better.
a2: find something that quickly engage Ss. I use a Twitter board as an exit ? on door. Ss respond and give feedback. Ts notice.
Troy from MN jumping in tonight. Great idea - develops that focus. https://t.co/NVl3p4H2Wp
A2 A school wide hashtag is an effective branding medium that celebrates your contribution to your school.
Great concept! Our ESS program has one
For visual art teachers a class Instagram account is a great mode of communication & platform to give s's positive recognition
Agree,not all districts fight that battle.Could be about presenting value to comm for things like a levy https://t.co/O6Y5U6rH7D
I hear a lot about competition tonight. I think it can be about helping the schools and districts get better.
A2 by being consistent w/ expectations & putting Ss 1st; establishing a rigorous but nurturing environment https://t.co/XVOGsDeFN7
Q2: How can teachers effectively brand their classrooms & instructional methods? What are some examples you have seen or tried?
A2: is an easy way. No reason Ts shouldn't be using it. Opt-out forms. Snap pics often & share them out.
A2: Social media is quick but also inviting others into the classroom to show what's going on. Pics are great but live is better!
because positivity is infectious-let the culture become one of engagement and A1
This is something that I have seen Ts use through social media, especially Twitter and Instagram. https://t.co/FVIUSKYbg4
A2: I think by sharing what's happening in class, easily brand your instructional techniques & happenings.
https://t.co/lQWXEZ0m8T
Q2: How can Ts effectively brand their classrooms & instructional methods? What are some examples you have seen/tried?
A2: communicating what's going on in class home.I try to update Ps regularly and just talk about school when I see them at events
A2 - Get your teachers on twitter! As they tweet - use the building twitter account to retweet. Parents love seeing pictures!
Q2: T's who talk with S's and design classroom together based on learning expectations and styles are most successful.
Right, Brian. Can act as an integral part of sharing relevant learning activities that our Ss experience
daily goal! Thank you is better than expected
As the only T who teaches what I do in my school, I'm constantly trying to inform others about it! I tweet my students successes
Q2: How can teachers effectively brand their classrooms & instructional methods? What are some examples you have seen or tried?
Social media is an awesome tool, along with other electronic means...but ways to reach those who aren't 'connected'?
A2 If teachers think they have a unique approach, be bold and put your name to it. It could connect with socially savvy students.
A2: Think of evidence u can use to build ur brand but also defend what ur doing n the clsrm. Parent meetings r easy with evidence.
Sharing our student work with the world has made a huge difference in the way our students view work.
A2 I try adding a signature to my emails and having my username the same across platforms.
I am excactly in that boat. I used to do weekly newsletter, but Ps prefer Remind, so now I use that.
A2: let the Ss take the lead, they like to show off and it can help them take pride in their learning
A2: Share your successes and failures with your fellow teachers within the school and through social media. Collaboration!!!
A2 my classroom brand this year is "Discovery". Discover connections, strengths, new perspectives, knowledge, skills.
A2 - Go ahead - give this a look - - proud teacher of inspired students. Give them an audience.
I agree. Gets everyone involved
Real world type of celebrations w community groups: museum openings, historical ventures-connect with community! A2
A2: We also have a presence on Facebook, Twitter, Instagram, and a website to promote our message.
A2 we post picts of our Ss doing "Superhero" learning on ClassDojo for Ps to see with captions to show specific S learning
Thanks! We're so hot tonight, it flew right by me.
Right. Competition can make us better, but we can learn from within too.
A2: As an ELA teacher I am trying to help Ss build confidence in their writing this year we tried in the classroom
A2 Ts can brand simply by signage in front of classroom: where they went to school, degrees, majors.
Tells story & inspires kids!
I like to blow up Twitter and Instagram with school events! Not so much about my class but def about school!
We have some amazing Ts that video their lessons and post online for review at home! So valuable in many ways
A2: Area for me to improve, marketing myself makes me uncomfortable at times, looking for specific strategies!
A2:be diligent about showcasing what you & your Ss do in & out of class. Get a class #, or Twitter/Instagram page going.
A2: celebration of their successes. Allow the Ss to help with the story and allow the ownership to take place
Q2: Start and end the day with a consistent greeting or closure. is my expectation of our school family
Good idea, Brian. Hope all is well. A2
Yes -We too often think that PR is someone else's job when we can all do a great job of telling OUR story https://t.co/jlzUOETPyw
A2 Ts can brand simply by signage in front of classroom: where they went to school, degrees, majors.
Tells story & inspires kids!
A2 Snap pics of students engaging in the type of tasks you want to see throughout the school -will help model for others
Building strong relationships helps build a strong brand. Students creating a positive buzz can be a brand builder in itself.
You guys have to get it out there. Blog more, share more pics, make videos - share the great stuff you do!
I struggle with even marketing and branding within my own district/building
Late to the party. I was at the 2nd of 3 concerts this week. Thanks for being there!
A2: Art teachers at created Instagram pigs to showcase student work. Ss love it! Real easy to do, costs nothing!
Like the idea of video newsletter! What program would you use? https://t.co/3rKcqTZ0cv
A2: Take traditional newsletter and pump it up with tech (videos, vines, clips, , blogs, etc that showcase students
Like this emphasis on writing in connection with this hashtag
getting more teachers on Twitter is essential! Great way to share and stay connected.
A2-we brand our classroom w/ a simple consistent message that connects w/ the work Ss do each dayTweet-insta-email-remind-blog
You sound like my principal
A2. There are certain things that we do that we name and brand in our own way. I can’t share any names though:)
trying to get into blogging but struggling with where to start. One of my personal goals. https://t.co/e4g7SZg7Rr
You guys have to get it out there. Blog more, share more pics, make videos - share the great stuff you do!
A2 cont. this allows Ps & Ss to know what 2 expect and demonstrates passion for the learning process
so true. A happy student is a happy parent
YES! YES!
We have to take time to celebrate victories large & small.
It's called relationship-building.
https://t.co/Nt5hv4C7mv
A2: celebration of their successes. Allow the Ss to help with the story and allow the ownership to take place
How to effectively brand my classroom & instruction--maybe I need to better understand term "branding."
Love this collaborative approach to learning! Share ideas through learning sessions at staff mtgs & PD. https://t.co/F5rUEbObk7
A2: Share your successes and failures with your fellow teachers within the school and through social media. Collaboration!!!
I still send out a Blog each week with school info and other gen Ed info. Widely read by Ps
Do parents know about it?
Embed them into a blog or webpage or just even a youtube page.
Teachers could tweet out the learning target for the day to encourage learning conversations at home!
Each week parents get an email from us at 9:30am on Fridays - telling them what we just did and what we are going to do.
A2 Invite parents, on a regular basis, into the classroom to experience lessons with their children.
I run into this, too. Some of it stems from misconceptions over what gifted ed is.
Thanks for being here Troy
Difficult teachers have difficult parents ;)
Teachers effectively "brand" their teaching by sharing info & by inviting colleagues inside their classrooms--true collaboration
******* Q3 is up in one minute *******
I like that. How did you decide on your simple message?
A2:groups & clubs show your brand all over the community. Work w/them so they learn how to make it a positive endeavor
Love it! Great way to show art to others
A2 what I view as most important to branding oneself is authenticity, no matter the situation, be real
they've seen it, but my school hasn't caught up to the Twitter world yet, so I'm fighting that battle.
A2: A teacher's brand can be, what do I do that causes kids to WANT to come to my class?
Q3: How can we brand our schools & classes to people who did not have a positive educational experience when they were in school?
A2: Definitely agree. Not only does it promote your work & vision to community, but also makes Ss proud! https://t.co/xqB5hUKHEi
A2: Social media is quick but also inviting others into the classroom to show what's going on. Pics are great but live is better!
it's important to attend events (which you do) - good stuff
take care of this moment--it was born out of a need for everyone to do just that-
Okay, this helps me better define branding.
Good point . The veneer of insincerity wears away quickly.
Be real! Be authentic! Be you!
https://t.co/VoeGXWQ9he
A2 what I view as most important to branding oneself is authenticity, no matter the situation, be real
I see many possibilities with this and the inclusion of celebration photos of best practices
There it is. That is where I need to start.
Must show them first that we care, then allow them to see educational AND real world value in learning https://t.co/JFtEmmNKt6
Q3: How can we brand our schools & classes to people who did not have a positive educational experience when they were in school?
A brand is an image placed in the mind of stakeholders. An identity
Agree. Ss voice & Ss led learning allows Ss to personalize their own learning & pace. Ts that are flexible gain respect.
A3 listen to them, be empathetic, ask reflective Qs during conversations, don't make assumptions https://t.co/EQ0Qq4eSsk
Q3: How can we brand our schools & classes to people who did not have a positive educational experience when they were in school?
I've been looking at edublogs and it seems easy enough. Now to figure out topics.
A3: get parents into school for positive experiences
Building relationships lead to classroom cultures of trust
A3: Invite them to the planning and decision-making table. Schools are generally run by those who loved school. Most kids don't.
Mr D's hot jokes tonight!
A3. before we brand, ask those who had a bad experience & why. It probably came down to learning styles.
sounds like a statement room. This is what makes this class special
Go deeper. How else can you get it out there?
A3 - Reach out and initiate conversations. Invitations to conferences, school events, & into the classroom. Offer school tours.
a3: learn what made their experiences so negative and have them develop ways to fix them. Make them a positive asset!
A3: People need to be needed. Think about how we can help them gain a feeling of self-efficacy.
A3. Invite them in. Make them a part of it. Show them you are different!
A3 This is where empathy and mindfulness kicks in. Acknowledge their experience and challenge them to be open-minded.
A3: I still blv most Ps genuinely wnt their kids to succeed. May not b college-prof career. Is there room for their kid's success?
Mr D's got jokes tonight!
A3 Friendly parent call homes where we focus on positive Ss moments can help.
so many people fight it! Twitter is such an awesome resource and platform! I love it now...
A3. Make the disenfranchised part of the branding experience.
A3 I tell those that had a negative experience: "I design my class with you in mind."
A3 - We need to "show" the love of learning. Many want to see, not just read it. Student voices need to be heard. They eat it up.
A3: be inviting them in! Calling, emails, events, etc. inviting them to be party of their kids' edu journey
A3Start w/ connecting branding efforts to purposefully reach those who didnt have pos https://t.co/ZCGcgWCeB5 we want their input
A2 Their teaching style should meet modern standard and go beyond to make teaching and learning very simple than we use to have.
I think this is a good topic for the edcamp!
A3: bring them in! Create an Open House during the school day. Let them get involved!
A3: bring them in! Create an Open House during the school day. Let them get involved!
I love that last part "don't make assumptions". Prob part of the reason their school experience was never to start
A3-first we must build a positive relationship with them if possible. Be real! Be honest!
It's sad we still need to defend at times. Aren't we better than that?
Agree. Must extend the invitation and show that we welcome them.
A3 it is important to show them that an education experience can be positive, supportive, and fun! Show Ps and Ss love they need!
100% agree!! it takes a purposeful approach on our part https://t.co/6yENz1ygXt
A3 This is where empathy and mindfulness kicks in. Acknowledge their experience and challenge them to be open-minded.
A3 Let's start by using videos, pics and live tweets and call it#rethinklearning
Huge! Share the good & the bad so the whole staff can grow
A3 branding an image of your schools culture requires contact w/audience Make sure your building displays the value of the brand
Q3: Acknowledging that we (schools/teachers) must craft our messaging to appeal to such clientele.
I'm teaching against the grain in this area. No textbook n math class? No HW? What do u do in class? So I'm ready!
A3: get them to volunteer in class in a comfortable capacity
A3: Ask - we have to know what the bad experience was before we can address it! Then engage their ideas.
A3: host events/activities outside of school, Neutral ground, and engage in non-traditional learning experiences for all
A3 It all about creating positive elements in both classes that makes teaching and learning very easy and simple.
A3: trying to "fix" or improve things that made their experiences bad. Talk to them about these views!
I love it! Keep going with that. Try a class blog next
A3: Be open about working to make it better, always.
A3 Storytelling will add depth, interest and empathy. Not just, "Joey did good today." Tell everyone Joey's story and others.
A3: evangelize your Ts & Ss to anyone, anywhere,anytime. Preach the great things they do. Offer to show them,take away -'s
And provide opportunities to share/expln how Ps and Ss can use resources to build a positive relationship https://t.co/jpGLBN2YH7
Must show them first that we care, then allow them to see educational AND real world value in learning https://t.co/JFtEmmNKt6
Q3: How can we brand our schools & classes to people who did not have a positive educational experience when they were in school?
A3)Posts should be diverse giving a wholistic view of the school. Clubs, sports, math, English, electives, social interactions,..
I want more class stuff & less event stuff - that's an order!
A3 Many time those feelings/emotions are deep seated. My best effort was "how can we help you?" And we did.
this is fun! Never participated in a live chat before!
Thanks for joining Jaime!
I think wrote a thing or two about this, too, didn't he?
A3: Being heard goes a long way with parents. https://t.co/OR7iUEAWRQ
A3 Many time those feelings/emotions are deep seated. My best effort was "how can we help you?" And we did.
. I came from a place where I had to defend my practices to admin! Talk about climbing a mountain! Better place now.
A2: brand your work. Use: hashtags, stickers, blog, have a presence at community events, local newspaper, district website
don't be afraid to showcase what you do! You are in the trenches - show the success
A3: Find common ground. Everyone has had to learn to do something new. Connect that to current school experiences
Against the grain can lead to breakthroughs! You never know what can happen until you try! https://t.co/GtkCJTUeK0
I'm teaching against the grain in this area. No textbook n math class? No HW? What do u do in class? So I'm ready!
Smart. Don't provide the answer. Allow them to generate solutions that they will co-own. https://t.co/VolYWsVoog
A3 Many time those feelings/emotions are deep seated. My best effort was "how can we help you?" And we did.
A3: A wise person once shared this question: "What do you want to see happen here?" Answer can provide direction.
very true. Need to find good ways to grow parent involvement
Class blog is in the works! We are currently using Google Classroom as our class hub.
A3:learned fast,Tweeting scores & nothing else was not acceptable. It's great, but you need to go more https://t.co/foQWTnkfgO
A3)Posts should be diverse giving a wholistic view of the school. Clubs, sports, math, English, electives, social interactions,..
A3: Have Ps in to learn something fun like how to Tweet = positive experience
******* Q4 is up in one minute *******
every Wed night! the best!
Google classroom is awesome! Game changer. Wish it had a parent “view only” option. Still evolving.
We are the ones who know the amazing stories of powerful learning in school. If we don't share them, they will remain untold.
Q4: How do educators learn/educate themselves about the importance of branding? Where can they go & what can they do to learn?
I like that, "A part of the Edu journey."
A3: Sml steps, I offer monthly evening P meetings so working Ps can attend and regularly use the fabulous for reminders
I haven't really thought that far into it. I would be up for some constructive criticism
Google classroom sure stream lined my Google Ss experience. Love it!
Opportunities to see it in action from other districts (more than just social media) as well as time to discuss success/failure
A4-Great question-I want to learn more so tell me when and where I can!
Specific stories are so important- especially when told in Ss voice.
A3) Know who they are beyond the role you play in their lives. Hear their story.
A5: Find those who brand well & observe.
I like chatting with my students, and parents, in the evening on edmodo
A4 Sometimes the most powerful stories that we can share are discovered in the moments when we simply take the time to reflect.
That's easy, "We learn the way the Ss want to learn."
Q3:Do u use school logo and your mission on your letter head, stationary, email signature, t-shirts etc https://t.co/RB0D8b29Ry
A4 - Once a common brand is made and then believe in the WHY it's important. Then they begin to sell it! Engage, Empower, Excel !
Thanks , always nice to get a little pep talk! Really working on it! https://t.co/NmTvHAUHTx
don't be afraid to showcase what you do! You are in the trenches - show the success
A4: Ts need to look around their school 1st. If a T is doing it & it works, ask Q's, test the waters. Use you PLB to bounce ideas
a4: take initiative and start within their classroom if there's no modeling from admin. Need to explain purpose and meaning.
Bill Hybels () wrote in 'Courageous Leadership': "People only know what they know."
A4 has some mad skills with branding; so does
I would say, "This isn't the school you and I went to - it's the new school our kids go to. Learning has changed."
A4 Great book on the topic: The Power of Branding: Telling Your School's Story by and
A4: talk to other Ts, join online PD and chats like this and see what positive things come from sharing own story
Absolutely. The more specific the story, the more powerful it will be. We are drawn to story.
A4: show the way. Encourage to find classrooms they want to emulate. Create opportunities to find models to gain ideas from
A4 - Collaborate w/colleagues (pick up best practices). Visit other classrooms - talk to your Ss about their other classes. PLC’s.
It seems we are at similar spots, it's like a workout buddy, but for blogging!
A4: if you have a parent in marketing, invite them to help you. They want brag about "their" school
A4: Ask / learn from the experts - businesses, designers, schools excelling in marketing
A4: Look for Twitter chats such as this one. Also look at blogs and just jump in and try it! (That's was this is.)
A4: admin continue to share things and show staff the positive feedback from it. Challenge them to share out one thing a week
They also don't know what they don't know
Def. That's part of the pitch. And I believe 100% of the time, they agree w that. They've never acknowledged it b4.
A4 Exchanging ideas in chats such as this is a good start. There have been many good ideas about and examples of branding.
Thanks for letting me be a part of . Hoping to read my book for ten minutes before I crash.
Peace!
a4: luckily for me I have a business degree and have taken marketing courses. Such a great thing to have!
A4 we have to stop being afraid to spread the positive message of learning. Sell it with sincerity!
this can be so powerful. I'm seeing teachers in my building doing this.
Could you give me examples of online PD? I'm a student teacher so this is new to me!
A4: Find some great edu-bloggers & follow them. and come to mind immediately.
Q4:How do educators learn/educate themselves about the importance of branding? Where can they go & what can they do to learn?
A4: I think it's experience and reaching out to others. It's about collaborating and communicating with others!
A1: partly open enrollment but mostly we need to keep stakeholders and parents more informed and up to date
Yes! https://t.co/H0vtSy1OyF
A4: Ask / learn from the experts - businesses, designers, schools excelling in marketing
exactly. Don't need to reinvent the wheel.
Shared this with staff at a Twitter 101 session: importance of showcasing amazing learning in our school https://t.co/I2FVrBHue0
Q4: we can learn lots from large corp & their advertising flyers& the catchy slogans we can immediately attach a product to
A4: MSU's Ed Tech prog is where I 1st learned about branding. Graduating this summer in Ireland! https://t.co/C61rNDdSGi
Q4: How do educators learn/educate themselves about the importance of branding? Where can they go & what can they do to learn?
a4: if there is a marketing person, understand what the goal of the marketing is. Everyone needs to be on the same page.
A4 - Once a common brand is made and then believe in the WHY it's important. Then they begin to sell it! Engage, Empower, Excel !
Dig deeper with sharing the success stories - think of programs you can start, areas to advertise the success
every Wed night! Join in!
You're in online PD now. Podcasts. Youtube. Online book studies.
A4: I've learned more about marketing/branding through than I ever did in college/grad school
we've hosted visitors and our teachers have visited other districts. Great learning.
Marketing is about switching the focus from US to THEM (our customers) - something schools can all benefit from
some of ours were at the HS last week checking out the library
Thanks! I thought this was but I wasn't certain!
A4: right here. experience will teach you a lot about branding.
A4: Pay attention to the toys your kids "must have" after seeing one 30-second ad. What hooked them?
A4:you need to do your research. Read up on branding/marketing. Go visit classrooms/schools where it thrives & adapt to your needs
I like how includes "Inspire and Guide" in everything.
cool. The HS and MS have redesigned those outdated spaces. Now high traffic.
A4 collaborating w/Ps & community & marketing experts builds relationships & support 4 promoting image
When I was in direct sales, I had a 30-second commercial for my business. What is our 30-second commercial?
Use or and just write a short one to start. Write about your PLN
Love the idea of going out into other schools and bringing ideas back. We don't do that enough in education!
Hannah, nice going! Way to jump into the learning and ask questions! We all fuel one another.
exactly what is trying to help us accomplish, as part of a PBL project in her AP classes
Inspire & Guide is the Big Walnut mission and brand. Drives everything we do. https://t.co/1pDRyYUEsg
I like how includes "Inspire and Guide" in everything.
A4: we have a number of students who do not know our Alma Mater...we are working on this branding technique.
That's my favorite thing to do!
Join the Twitter ed chats like this one and during the week & on Sat. 4 collaborative learning. A4
I agree, a parent "view only" would be great. It's definitely evolving so fingers crossed! https://t.co/h8C2T3bCKM
Google classroom is awesome! Game changer. Wish it had a parent “view only” option. Still evolving.
******* Q5 is up in one minute *******
A2: social media, text alert, newsletters, email, press release, teacher sites, lms to public, digital signage, sports streaming
or visit colleagues in other bldgs in your district.
A4: Really enjoy seeing principals with school hashtags that RT their teachers! Great way to support each other and grow branding
Q5: What are effective ways in which you brand your school &/or classes or have seen others brand their product? List examples.
sometimes as simple as visiting another room in your building or district too!
A4: I learned a lot about marketing through my church (). Consistent message and branding.
A4 when I was a marketing consultant I identified the companies values & vision, created logos & bylines. Then spread the word
I went from negative to positive
A4) Rather than force-fit kids into our programs, design/develop programs based on their interests, and include community experts.
Today at , got a compliment on our district. Not my school, our district. We are all working to do great things.
A2: con’t. Setting their lms to public is one of the best things they can do. Sometimes hard to convince but it’s worth it.
A5: I like the school wide hashtag.
A4: Have a consistent message. Make sure all stakeholders know that message.
Q5: What are effective ways in which you brand your school &/or classes or have seen others brand their product? List examples
Pick one story that inspired you or gave you insight--share that.
I am early childhood, K-3 with 4/5 endorsement
We made 500 plus business cards w alma mater printed. Helped students learn at our first football game https://t.co/exDP0w5yYk
i don't know it either :-(
Got to say good night . Until next week.
A5 Pick a consistent username for social media platforms, a color scheme that's consistent, a profile pic consistent, etc.
How do your schools/district handle picture releases? I always see Ts with pics of their class, how do you handle this?
A4: Own your brand, protect it- do not let outside voices hijack it or corrupt it.
A5: hashtags, pics, themes for decorations, interactions between teachers, classroom mascots...build community and connections.
A5-in Hilliard our Mission is Ready for Tomorrow-everything we do/share is connected to that mission---consistent-clear
A5 - is Engage, Empower, Excel. Everything we do should be around these 3 words from students, to teachers, to parents.
A5) (It’s Great to be a Cruiser); is the only city in the world named Groveport
A5: a common logo for your communications is a great start, our GL logo goes on everything. Letterhead,web site,t-shirts, stickers
A5. I’ve seen do some good branding of Teaching Humans. Also Through Their Eyes. Great to learn from.
All members of the organization must be committed to the image. Engage all in the process of identifying brand
A5: I've learned a ton abt branding from my PLN
A5: Logos, mission statements, hashtags.
even had a "school font" designed when new buildings opened.
A5: district and team hashtags. District pages.
Checking out of for the night. Heading back to in the morning. Excited for !
We have a photo release sent home w/1st day of school paperwork. Imp. to keep track of which SS can't be photo'd
like what schools need to do in being proactive with branding and telling the store of what goes on those halls.
Media release/denial is part of initial school year forms incl. social media. I know who can/can't be in pics.
A5 - Start w/consistent and ongoing communication to all stakeholders. Be visible. Be engaged. Be an advocate for your Ss.
a5: I still say branding has to have everyone in the building buy into it before it goes external.
Sounds like something small, but extremely important! Great point! https://t.co/PuPiRTCPAw
A5: a common logo for your communications is a great start, our GL logo goes on everything. Letterhead,web site,t-shirts, stickers
A5: I like our #, to link ANY sort of Student event/situation not just score updates. Easy for Ss & Ps to follow
A5.1- brochures created by different teams and groups of the school
A5: anytime I post on social media I use our also wear my gear proudly
...I think I'll start with that!
A5: I also write a lot of handwritten notes & ordered cards from with my name & handle on them.
I take that back. We actually have an opt in and opt out form. Pick one or the other but we get a form from all.
A5 again the best is word of mouth. Rigor and excellence, combined with relational skills is the best branding.
For sure! https://t.co/gXP8vV9bru
a5: I still say branding has to have everyone in the building buy into it before it goes external.
****** Q6 is up in one minute ******
A5: Our district launched "Efforts Today, Rewards Tomorrow" & Warrior Nation to promote rigor & community https://t.co/iPw99koVFp
Q5: What are effective ways in which you brand your school &/or classes or have seen others brand their product? List examples
Thanks for stopping in Michael. Always good insight
A5: if we have a team/club/activity w/o a Twitter @, I flat out ask why they don't! Like opening a business w/o a sign!
I have to run. I've been in and out but got a lot of good information! Thanks for having me!
Q6: What are the best ways for educators to brand/market themselves? Resumes? Blogs? Social Media? Other? Share your thoughts.
A5 Ss using catch phrase during morning announcements
A5: I use every opportunity to speak positively about our school and the great things taking place here.
Ss have ability to opt out
check out my new hashtag!
Next week! Enjoyed the sharing!
Q5: mission statement on documents
A5: -digging deeper now...Put successes on school website, in parent newsletter, student made reflections
A5: Not a huge Twitter presence with admins locally in WV so I friend them on FB so they can see my brand :)
For my CTQ blog, I have another form specific to it--it can be picked up by nat'l pubs.
What an awesome topic! Sorry to miss 😞 Can't wait for the storify! 👌🏾
#6 - Be positive & supportive of Ss & parents. Social media is nice, but word-of-mouth from your Ss & parents is powerful.
We've got to get WV on Twitter! I love WV-went to college there-grew up near Wheeling https://t.co/g787RFqBxV
A5: Not a huge Twitter presence with admins locally in WV so I friend them on FB so they can see my brand :)
A6 - Know your audience - market to them how they want to be reached. Make it varied.
A6: I'm new to Twitter but I think this is an awesome way to brand yourself as a teacher!
A6 Social Media is a way to build the brand. Start with the message first.
A5 neighboring district has telephone pole flags w/logo & byline in school colors.Powerful in creating a sense of community school
Find a bulletin board in school, create a Ss of the month program, have Ss share success stories on podcasts
A6: Twitter, FB, LinkedIn, digital portfolio, blogs, communication, visibility, presenting
Our statewide chat has two good chats in a row. About 30 participants each time. That's momentum!
A6: Producing a quality product. One local restaurant (Northstar) spends $0 on marketing, yet the line goes on for miles.
A6: most importantly Ss as the marketing. Kids will sing praises for great teachers!
a6: be honest and consistent. Show what you have to offer and be proud of what you do. Don't do something you wouldn't show off.
Be awesome to each other! I hope I'll see some of you at --I'm presenting about using video to teach writing on Fri. : )
A6: The day-in, day-out message we send through what we say, do, write. Has to be genuine in person.
I've also had gr8 talks recently abt possibly getting our community n frnt of state BOE. That wld be huge.
A6: (class) websites, social media, publications. This changes if it's building lol, admin, Ts, counselors..
Q6: What are the best ways for educators to brand/market themselves? Resumes? Blogs? Social Media? Other? Share your thoughts
A6: I have a blog that I would like to turn into a portfolio of what I've done during my field experience and student teaching.
Thanks for joining this evening. Next week rolls out "Purpose & Passion in Education" at 9 PM (EST)
A6: Social Media is huge. I feel like I know many on that I've never actually met in person.
A6: build a PLN & have concrete examples of things you have done
Thank you! I have been wondering about this for a while and didn't know where to ask!
A6: anything and everything! Blogs. Twitter. Insta. Periscope. And old school: SHOWING UP and being visible!
absolutely! And you will quickly get connected to great educators from all over
A6: best way is to be present; at events,games,concerts,kids jobs,the grocery store etc. great way to be positive outside of class
