A2: Was a T & district Comm Coord. Built social media presence from ground up. Took time to get all comfortable, but once established the lines of communication were open like never before. #P12Leaders
A2: Social media is used to communicate with Ps & Ss where they are at. Too many leaders want communication on their terms -- we must communicate how those we are communicating with want to be heard. That means social media. #p12leaders
A4: Video is more likely to be viewed there text is read. Video can reach a while new audience -- which is most likely Ps & Ts. Weekly updates, announcements, and student-driven video highlighting school. #p12leaders
A5: As a classroom T & Comm Coord I was able to build strong relationships with Ss becuz I was communicating w/ them in ways others were not -- at their level & in their medium. Had a lot of fun while teaching Social Media etiquette. #P12Leaders
A2: Social media is used to communicate with Ps & Ss where they are at. Too many leaders want communication on their terms -- we must communicate how those we are communicating with want to be heard. That means social media. #p12leaders
A6: By meeting them where they are, not treating relationship like a hierarchy, bringing them into the process, and always being someone who exudes leadership and confidence but doesn't seem to have a "boss" complex. #P12Leaders
A7: Tried to personalize social media. Would go to school & community events and take #SelfiesWithWeiss and post on social media. Worked hard to try to weave families into social media strategy. Make them FEEL part of the school/district. #P12Leaders
A5: As a classroom T & Comm Coord I was able to build strong relationships with Ss becuz I was communicating w/ them in ways others were not -- at their level & in their medium. Had a lot of fun while teaching Social Media etiquette. #P12Leaders
And it helped that I used it more like Ss would, rather than as an "information portal". Twitter was a great means to do that. Posting pictures of the parking lot on a snowing day early in the morning saying "See you soon students!" was always popular.
